USA > California > San Francisco County > San Francisco > Polk's Crocker-Langley San Francisco city directory, 1940 > Part 651
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*WATER BAGS-DESERT AMES HARRIS NEVILLE CO, 17th and Florida, Tel UN derhill 7700 (For further Information see left side lines and page 4 Buyers' Gulde)
WATER DISTRIBUTORS
Alaska Water Filter Co 136 Freelon Alhambra Water Co 326 Ritch Atlas Mineral Products Co 721 Bryant Frideman Jos 1684 15th
KEYSTONE WATER CO, 340 10th, Tel HE m- lock 0170
Mac Rae H L 620 4th
National Mineral Products Co Ltd 500 Berry National Pure Drinking Water Co 340 10th Purity Spring Water Co 2050 Kearny Shasta Water Co 699 Brannan
WATER FILTERS AND STERILIZERS CALIFORNIA FILTER CO, 981 Folsom, Tel GA rfield 7027
WATER HEATERS-DEALERS
Pittsburg Water Heater Co 898 Van Ness av Ruud Heater Co 417 Sutter
WATER HEATERS-MANUFACTURERS
Day & Night Water Heater Co Ltd 255 9th General Water Heater Corp 899 Bryant Hoyt Heater Co Ltd 1035 Harrison Mission Water Heater Co 351 9th Wesix Electric Heater Co 390 1st
*WATER METERS
NATIONAL METER CO, 1048 Folsom, Tel UN- derhill 3088
NEPTUNE METER CO (Trident and Lambert Meters) 320 Market, R306-307, Tels GA rfield 8144-8145-8116
*WATER PIPE-RIVETED-WELDED
WESTERN PIPE & STEEL CO OF CALIFOR- NIA, 444 Market, Tel GA rfield 6788 (For further information see left side lines and page 63 Buyers' Guide)
*WATER SOFTENERS AND FILTRATION CALIFORNIA FILTER CO, 981 Folsom, Tel GA rfield 7037
WATER SUPPLY COMPANIES
Aptos Water Co 235 Montgomery R1035 California Water & Telephone Co 485 Cal R1010 Suburban Water Co 315 Montgy R819
*WATER SUPPLY SYSTEMS
MYERS PUMPS AND WATER SYSTEMS (Pa- cific Pump & Supply Co) 420 Bryant, Tel GA rfield 5237
*WATERPROOF CLOTHING
TOWER A J COMPANY, 575 Mission, Tel DO uglas 2655
*WATERPROOFING QUANDT A & SONS, 374 Guerrero, Tel MA r- ket 1711 (For further information see back cover and page 62 Buyers' Guide)
WATERPROOFING COMPOSITION
Walcrest Corp 606 Natoma
WAX DEALERS
Goldstein Fred 163 2d
WAX AND WAX PRODUCTS -- MANUFACTURERS
Isaacs M A 200 Paul av Rea C L 1190 Bryant
WEATHER STRIP MANUFACTURERS
Chamberlin Metal Weather Strip Co 895 Post Parker F G 4328 Geary blvd Reliable Metal Weather Strip Co 2415 19th av Robertson R H 2312 Market
1611
FLOWER CONTAINERS & DECORATIVE PIECES
in artistic, exclusive designs
Podesta Baldocchi
The Voice of a Thousand Gardens
224 Grant Avenue . . Telephone SUtter 6200
WEAVERS AND RE-WEAVERS-GARMENT Clark's Re-Weaving Studio 870 Market R349 Hand Re-Weaving Shoppe 209 Post R923 Invisible Mending Co 830 Market R715 Pelletier P G 233 Post R503
*WEDDING DECORATIONS
PODESTA & BALDOCCHI, 224-226 Grant Av, Tel SU ffer 6200 (For further information see right top lines and page 31 Buyers' Guide)
WEIGHERS AND GAUGERS
Atwood-Smith Co 1 Drumm R708 Bear & Garrigues 104 Commercial Burton-Partland & Co 221 Front Doepfner R F Pier 27 Gallagher D M 1099 Bryant Harris & Bissell 200 Davis R206 Hartman Paul 49 Drumm Konig G W 30 Front Ordway & Brennan 239 Alabama and 800 6th
WELDERS AND BRAZERS
Acme Welding Co 17th nr Shotwell Bachman Wm 1611 Pine Balcom-Gingg & Duncan Inc 660 Golden Gate Birth W I 407 Howard Bleuler H O 1225 Mission Buck Bros 1515 Folsom Cassidy Frank 472 7th Ciatti Fred 526 Bay Epps Wm 167 Valencia Gratta F C 1322 Potrero av Gsell Herman 358 Brannan H & H Welding Service 993 Harrison Hoyt John 510 Brannan Metal Products Fabricating Co 355 4th Reliable Auto Body Reconstruction Co 1560 Pacific av Story C W 65 11th Strecker R J 265 10th Tanner F T 888 Folsom Weiss W A 1237 Folsom Welding Service Sales Inc 954 Howard
WELDING AND CUTTING APPARATUS Air Reduction Sales Co 220 Bush R1813 Brown H F 223 Main
Lincoln Electric Co 866 Folsom National Welding Equipment Co 223 Main Roberts J A 819 Harrison
VICTOR EQUIPMENT CO. 844-850 Folsom, Tel GA rfield 5727
WELDING SERVICE SALES INC, 954 Howard, Tel DO uglas 3292
*WELL CASING-RIVETED-WELDED WESTERN PIPE & STEEL CO OF CALIFOR- NIA, 444 Market, Tet GA rfield 6788 (For further information see left side lines and page 63 Buyers' Guide)
WELL DRILLERS AND BORERS Minshall W E 690 Market R603 Rogers J B Co 110 Sutter R914
WIG AND TOUPEE MAKERS Goldstein's Hair Store 115 Mason Lederers Halr Store 561 Sutter
WILLOW WARE MANUFACTURERS Pamulenas Jack 867 Valencia
*WINDMILLS AND TOWERS STAR WINDMILLS AND TOWERS (Pacific Pump & Supply Co) 420 Bryant, Tel GA r- field 5237
WINDOW CLEANERS American Building Maintenance Co 467 O'Far- rell
Bonici Jos 3924 Army California Building Maintenance Co 30 9th Crosetti A Bro & Co 620 Washn Musso H E 617 Montgy R202 Schwartz Sam 333 Kearny Simmons Bros 2205 Lombard Verhagen Albt 703 Market R313
WINDOW SILADE CLOTH MANUFACTURERS California Shade Cloth Co 210 Bay Shore blvd
WINDOW SHADE MANUFACTURERS Andersen W C 1067 O'Farrell Apex Venetian Blind Service 1367 Valencia Berry Curtis 155 Church Bouscal Marcel 4901 3d Callahan F W 461 Baker Cherry G W 557 Market R307 Ciot A C 1869 Union Coburn M T 2049 Market Columbia Milis Inc 32 Otis Continental Venetian Blind Inc 1930 Van Ness Cowderoy A J 1793 Geary Davidson R J 915 McAllister Davidson & Sons 915 McAllister Davis JR 3248 22₫ Dehn E C 5 3d R921
FRANKEN JAMES C CO, 1112 Potk, Tet GR ay- [ HERRMANN GERALD F CO, 300 Front, Tel stone 5068
Garcia A J 1591 Jackson Halsing G U 5021 Geary blvd Hauser E G 535 Valencia Ingham R L 2221 Clement Kahn Richd 609 Mission Kennedy J F 1445 Haight Lando E Venetian Blind Co 780 Golden Gate Maxwell J H 1033 Irving Miller G J 859 Golden Gate av Miraglia Michl 5036 Mission Munoz Michl 809 Russia av Oakes C L 3428 Balboa Pereira F R 402 Cortland av Raphael J J 4355 Cal Richmond Window Shade Factory 4430 Cal Straub N A 3904 Mission Uhte W C 152712 Pine
Western Venetian Blind Corp 926 Howard Wiseman F V 4619 17th Zolezzi Mario 780 Golden Gate av
WINE MANUFACTURERS
Associated Wine Co 1122 Howard Beaulieu Vineyard 486 Cal R1116 California Grape Products Co 1400 4th Concannon Wine Co 85 2d R627 Cresta Blanca Wine Co 664 Mission Cribari B & Sons Inc 711 Indiana
DE TURK I, Wm Hoelscher & Co, Successors, Wholesale California Wines, 1620 to 1650 Jackson, Tel OR dway 0715 (For further in- formation see right side lines and page 72 Buyers' Guide)
Fruit Industries Ltd 900 Minnesota Golden State Wines Inc 776 Folsom Grace Bros Inc 216 Pine R510
HOELSCHER WM & CO (Established 1862) I De Turk Wines, 1620 to 1650 Jackson, Tet OR dway 0715 (For further information see right side tines and page 72 Buyers' Guide) Italian-French Wine Colony 437 Larkin
ITALIAN-SWISS COLONY, 781 Beach. Tet OR dway 9420
Italy Industries Corp 814 Montgy Lanza Wine Co 559 Washn Lembi Italo 1110 Hollister av Martini R Wine Co 257 Clay
Montebello Wine Co of Cal 2505 Bryant
MOUNT TIVY WINERY INC, 558 Sacramento, Tel SU tter 8606
Nana & Sonoma Wine Co 530 Folsom
Northern California Wineries 700 Minnesota Pacific Coast Brands Ltd 415 Bryant Quality Wine Co 2501 Phelps
ROMA WINE COMPANY INC, 800 Tennessee, Tet AT water 3722 Santa Rosa Winery 1451 Harrison Shewan-Jones Inc 85 2d Weiss B S 2439 Sutter
*WINERIES CRESTA BLANCA WINE CO, 664 Mission, Tels DO nglas 1455-1456
*WINES-RETAIL
BENATAR'S CUT RATE, 807 Market and 1175 Market, Tets EX brook 2660-2661-2662-2663 (For further information see teft bottom lines and page 31 Buyers' Guide)
*WINES-WHOLESALE
BOELSCHER WM & CO (Established 1862) I De Turk Wines, 1620 to 1650 Jackson, Tel OR dway 0715 (For further information see right side tines and page 72 Buyers' Guide)
*WINES, ITALIAN-IMPORTERS
GIURLANI A & BRO, 537 Front, Tei GA rfield 8724 (For further information see right side lines and page 61 Buyers' Guide)
*WINES AND LIQUORS-IMPORTERS
MONTEVERDE & PARODI INC. 100-110 Broad- way, Tels SUtter 1175, 1176 and 1177 (For further information see front cover and page 35 Buyers' Guide)
*WINES AND LIQUORS-RETAIL
CITY OF PARIS DRY GOODS CO, Geary. Stockton and O'Farrell, Tet DO uglas 4500 (For further information see right top lines and page 27 Buyers' Guide)
VERDIER CELLARS (City of Paris Dry Goods Co) Geary, Stockton and O'Farrell, Tel DO ngtas 1500 (For further Information see page 27 Buyers' Guide)
*WINES AND LIQUORS-WHOLESALE BERRY BROS & CO OF LONDON, Gerald F Herrmann Co, Pacific Coast Distributors. 300 Front. Tet GA rfield 1980 GIURLANI A & BRO, 537 Front, Tel GA rfield 8724 (For further information see right side lines and nage 61 Buyers' Guide) HAAS BROTHERS. Grocers Terminal Bldg. 3d, Channel and Berry, Tel GA rfield 1221
GA rfield 1980 (For further Information see tett bottom lines and page 72 Buyers' Guide) LYONS E G & RAAS CO THE, 2545 16th, Tel MA rket 5665
MONTEVERDE & PARODI INC, 100-110 Broad- way, Tels SU tter 1175, 1176 and 1177 (For further information see front cover and page 35 Buyers' Guide)
VERDIER CELLARS (City of Paris Dry Goods Co) Geary, Stockton and O'Farrell, Tel DO uglas 4500 (For further information see page 27 Buyers' Guide)
*WIPING RAGS
U S WIPING MATERIALS CORP OF CALI- FORNIA, Joey Rosenberg Manager, 344 Clem- entina, Tel DO ugtas 0884
*WIRE CLOTH ROEBLING'S JOHN A SONS CO OF CALI- FORNIA, 624-646 Folsom, Tel GA rfield 6490
*WIRE CLOTH AND NETTING MANUFACTURERS
CALIFORNIA WIRE CLOTH CORP THE, 1245 Howard, Tel UN derhill 3327, Factory 22d Av, Oakland, Tel FR uitvale 4411 1001
WIRE GOODS MANUFACTURERS Brummer W H 1061 Mission
CALIFORNIA ARTISTIC METAL & WIRE CO, 349-365 7th, Tet MA rket 5850 (For further information see page 55 Buyers' Guide) California Wire Cloth Corp 1245 Howard Chicago Steel & Wire Co 553 Howard Miluchy G J 727 Gough Morello M M 155 5th
Reed & Wagenseller 1239 Geneva av San Francisco Wire & Iron Works 53 Colton Stephens E G 439 Bryant
United Wire & Supply Co 116 New Montgy R222a
WIRE MANUFACTURERS
Anaconda Wire & Cable Co 111 Sutter R1028 Bay City Tying Wire Service 540 1st
CALIFORNIA WIRE CLOTH CORP THE, 1245 Howard, Tel UN derhilt 3327, Factory 1001 22d Av, Oakland, Tel FR uitvale 4411
COLUMBIA STEEL COMPANY, Russ Bldg, 235 Montgomery, Tel SU tter 2500 General Cable Corp 30 Otis Paramount Wire Co 739 Larkin Roebling's John A Sons Co of Cal 646 Folsom Simplex Wire & Cable Co of Cal 390 4th Triangle Conduit & Cable Co 390 7th
WICKWIRE SPENCER STEEL CO, 101 Town- send, Tel DO uglas 2040
*WIRE NETTING MANUFACTURERS
CALIFORNIA WIRE CLOTH CORP THE, 1245 Howard, Tel UN derhill 3327, Factory 100] 22d Av, Oakland, Tel FR uitvale 4411
EDWARDS E H CO, 200 Bush, R500, Tel GA r- field 6210
*WIRE ROPE
COLUMBIA STEEL COMPANY, Russ Bidg, 235 Montgomery, Tel SU tter 2500
EDWARDS E H CO, 200 Bush, R500, Tel GA rfield 6210 "HERCULES" RED STRAND, A Leschen & Sons Rope Co Mfrs, 520 4th, Tel GA rfield 8134
LESCHEN A & SONS ROPE CO, 520 4th, Tel GA rfield 8134
ROEBLING'S JOHN A SONS CO OF CALI- FORNIA, 624-646 Folsom, Tel GA rfield 6490
WIRE ROPE AND CABLE MANUFACTURERS EDWARDS E H CO, 200 Bush, R500, Tel GA rfield 6210
LESCHEN A & SONS ROPE CO. 520 4th, Tel GA rfield 8134
Macwhyte Co 749 Bryant Roe Ernest 39 Gilbert Wire Rope Corp of America 370 10th
*WIRE TYING MACHINES GERRARD COMPANY INC THE, 61 Bluxome, Tel DO ugias 1169
WIRE AND IRON WORK CALIFORNIA ARTISTIC METAL & WIRE CO. 319-365 7th, Tel MA rket 5850 (For further information see page 55 Buyers' Guide) Stefanik Adam 3910 Mission
*WIRELESS
GLOBE WIRELESS LTD. Suite 311, Robert Dollar Bldg, 311 California, Branch 238 Market, Marine Service Dept, 66 Sacra- mento, Tel EX brook 6181
Continental Credit Company
Bonded Collections and Commercial Adjustments
"We Pay as We Collect"
No Collection No Charge
Perry E. Davis Manager
Suite 454-456 Flood Building 870 Market St.
Phone GA rfield 0957 and 0958
130 Sansome Street
SEELEY
INSURANCE - GENERAL AGENTS
&
CO.
Tel. SU tter 2770
Fire - Automobile - Casualty - Marine - Bonds - Aviation
1612
PEARL ASSURANCE COMPANY, LTD.
DAVID A. BARRY Manager
PACIFIC COAST DEPARTMENT 200 BUSH STREET Telephone DO uglas 8400 SAN FRANCISCO
FRANK V. SMITH CHARLES MILLIMAN Agency Superintendents
*WOMEN'S APPAREL
ROOS BROS INC, Market, Stockton and O'Farrell, Tel SU tter 4040 (For further in- formation see left top lines and page 22 Buyers' Guide)
WOMEN'S FURNISHING GOODS-MANU- FACTURERS
Goldenberg Zado lobby 49 4th Sturmthal Ernest 49 4th R202
WOMEN'S FURNISHING GOODS-RETAIL Abrahm Mildred 1928 Irving
CITY OF PARIS DRY GOODS CO, Geary, Stockton aud O'Farrell, Tel DO oglas 4500 (For further information see right top lines and page 27 Buyers' Guide) Cooper Eulah (brassieres) 243 Post COSGRAVE CLOAK & SUIT CO, 398 Post, Tel GA rfield 8880 (For further information see left side lines and page 20 Buyers' Guide)
Coughenour L A Mrs 4585 Mission Deutsch Kathryn Mrs 6245 Geary blvd Dixon G W 5323 Geary blvd Duell Kath 667 Geary
Elabeth Style Shop 4619 Mission
EMPORIUM THE, 835 Market, Tel EX brook 6800 (For further information see left top lines and page 27 Buyers' Guide) Everitt Marie Mrs 1966 Ocean av Foster Maxwell 1608 Haight Greene Rose Mrs 337 Geary
HALE BROS, 901-921 Market, Tel SU iter 8000 (For further information see right top lines and page 28 Buyers' Guide) Hertzka Esther Mrs 2182 Chestout Hund Lovina Inc 444 Post Lang F H 5629 Geary orvd Leader Apparel Shop 2498 Mission Lerner Shops 220 Grant av
LIEBES H & COMPANY, 167 Post at Grant Av, Tel GA rfleld 6240 (For farther infor- mation see right bottom lines and page 28 Buyers' Guide)
MAGNIN I & CO. Grant Av cor Geary, Tel DO nglas 2100 (For further information see right top lines and page 21 Buyers' Guide) Marinelli Barbara 2658 San Bruno av McGushin Marle C 1410 Polk Moore Gertrude Mrs 1030 Taraval Moss Stores Inc office 671 Mission (For list of branches see Alohabetical Section) Newhaus Max 1806 Fillmore Norman Nucia 533 Geary
O'CONNOR, MOFFATT & CO, Stockton al O'Farrell, Tel SU iter 1800 (For further in- formation see left top lines and page 28 Buyers' Guide)
Reinhard Gertrude T 2704 24th Robichaud F A 2014 Chestnut Robinson M 2277 Chestnut Rubin Alex 969 Market Rude Jos 1451 Stockton Schmidt Bertha Mrs 1532 Ocean av
Tanaka M K 1704 Laguna
Towey Yonovera 450 Mission R304 Walsh Bertha Mrs 246 Powell
WEILL RAPHAEL & CO (The White House) Sutter, Grant Av and Post. Tel EX brook
5000 (For further information see righi boliom lines and page 29 Buyers' Guide) Wolff Birdie 5643 Geary blvd
WOMEN'S FURNISHING GOODS-WHOLE- SALE
Newman Ed & Son 154 Sutter R503 Snappy Handkerchief Co 49 4th R201
*WOMEN'S WEARING APPAREL-RETAIL LIVINGSTON BROS INC, Grant Av at Geary, Tel DO uglas 3060 (For further information see right top lines and page 28 Buyers' Gulde)
WOOD CARVERS
Berger Saml 9 Sheridan Franklin C W 1745 Sacto Lafayette Maurice 235 Capitol av Mackay Frank 1123 Howard Purling Wm 114 14th
WOOD DEALERS
Brown A J 46 Leland av
Bruno Jos 3690 17th
Cronin J T 1721 Church Glenwood Wood and Coal Yard 1408 Webster
Harms H R 511 Brannan
Morri Wm 161 Tiffany
Penna Jos 1127 Mariposa
Persano Eug 451 Hayes
Renner Milton 3315 25th
Rom L & Son 1245 S Van Ness av
Tiscornia Alex 4994 Mission
WOOD PRODUCTS-MANUFACTURERS Johnson Products Co Inc 942 Market R714 Woodlore Inc 154 7th
WOOD TURNERS
BOLANDER L PH & SONS, 934 Bryant, Tel UN derhill 1337
Haas Wood & Ivory Works 64 Clementina Macartney J H 78 Tehama
Mutual Woodworking Co 234 12th Taylor W H 256 Perry
Waas Henry & Co 1861 Mission
*WOODWORKING MACHINERY
DOIDGE ELLSWORTH C, 532-534 6th, Tel HE mlock 6143
EBY MACHINERY CO LTD THE, 35-41 Main, Tel GA rfield 3816 (For further information see page 59 Boyers' Guide) ORTON MACIIINE CO, MIrs Endless Bed Sur- facers, Cutter Heads. Special Machinery, 390 Fremont, Tel SU tier 1631
WOOL DEALERS
Draper C D 604 Mission R906 Haber H I Wool Co 98 Folsom Norton Wool Co 1655 Evans av Routson J M 699 2d R101 Theller M S 110 Market R405 Tryon E H Inc 230 Brannan
WOOL SCOURERS
California Wool Scouring Co 16th n e cor Kansas
*WOOL YARNS-MANUFACTURERS
SPOOL COTTON CO THE, Chadwick's Wool Yarns, 1301 Park Av. Oakland, Tel Pied- mont 2322
WOOLEN GOODS-IMPORTERS CRAIG COMPANY, 742 Market and 49 Geary, Room 228, Tel SU tter 2549
WOOLEN GOODS-JOBBERS
Arnstein Simon & Co 23 Grant av Blumberg M & Co Inc 154 S'utter R201 Bruck Harry 130 Sutter R503 Craig Co 742 Market R228 Ellison John B & Sons Inc 77 O'Farrell 4th fl Hoffman R P 154 Sutter R202 Kapco Woolen Co 49 4th Kemp-Booth Co Ltd 153 Kearny R501 Reliance Woolen Co Inc 28 Geary 5th fl Rosenthal Sidney 25 Kearny R600 Silberstein & Son 717 Market R603 Wankoski Otto 25 Kearny R502a
*WRECKERS-BUILDING (See also Building Wreckers)
CLEVELAND WRECKING CO, Office 2800 3d, Tel VA lencia 4977, Yards Spear cor How- ard and 3d cor Army (For further informa- tion see left hottom lines and page 72 Buy- ers' Guide)
DOLAN WRECKING AND BUILDING SUPPLY CO, 6939 to 6949 Mission, Daly City, Tel RA ndolph 6995 (For further information see page 17 Buyers' Guide)
X-RAY APPARATUS AND SUPPLIES
Belmont X-Ray Co 1384 Bush Bush Al Electric Co 563 Sutter 1st fl Fischer H G & Co 450 Sutter west lobby General Electric X-Ray Corp 450 Sutter R400 KELLEY-KOETT MFG CO INC, 355 Stockton,
5th Floor, Tel SU iter 7302 Pacific X-Ray Co 278 Post R304 Sicnlar Henry 278 Post R504 Vernon R A 2128 Market Westinghouse X-Ray Co 870 Market R244
X-RAY LABORATORIES
Blach J J 870 Market R1028 Cassidy T L 516 Sutter R211 Dental X-Ray Serv Lab 870 Market R1138
Farrell W M 323 Geary R319 Frank Leonard 450 Sutter R1542 Garibaldi Louis 988 Market R702 Ginsberg O W 291 Geary R506 Helip Alex 760 Market R531 Hunsburger Harvey 3184 22d
Linsey L A 870 Market R805 and 2588 Mission R204
Marshall Irene 240 Stockton R1014 McCormack F W 450 Sutter R1942 McCormick J J 450 Sutter R1735 Russell L E 870 Market R1144 Simas N E 291 Geary R614 Sisson R H 450 Sutter R2400
Tufts C O 135 Stockton R916 and 450 Sutter R1124
Wenzel K J 209 Post R402
Western Analytical Bureau 690 Market R724
XYLONITE GOODS
Celluloid Corp 717 Market R304
YARNS-MANUFACTURERS
Maypole Dye Works 2099 Bryant Ulmann Bernhard Co 62 1st 4th fl
YARNS-WHOLESALE
Van Garick Rosalie 742 Market R202
YEAST MANUFACTURERS PEERLESS YEAST CO, 762 Fulton, Tel FI II- more 2971
*ZINC BOILER PLATES
AMERICAN SMELTING & REFINING COM- PANY, FEDERATED METALS DIVISION, Folsom and Spear, Tel EX brook 4616 (For further information see right bottom lines and page 60 Buyers' Guide)
*ZINC DIE CAST METALS
AMERICAN SMELTING & REFINING COM- PANY, FEDERATED METALS DIVISION, Folsom and Spear, Tel EX hrook 4616 (For further information see right bottom lines and page 60 Boyers' Guide)
*ZINC DUST
FINN JOHN METAL WORKS, 384 2d, Tel SU tter 4188 (For further information see page B)
FROM 30 TO 50 PER CENT
Of the information in the DIRECTORY of a city or town changes each year. Did you know this? For this reason is it not money saved to have information handy? The only way to do is to have the
LATEST CITY DIRECTORY
MA RKET 5400
· THE RECORDER PRINTING & PUBLISHING CO. 99 SOUTH VAN NESS AVE., SAN FRANCISCO
purposes
Printing for all
X
THIS PUBLICATION IS THE PRODUCT OF A MEMBER OF
NOR
Thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media.
The following "Standards of Practice," adopted at the inception of the Asso- ciation of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of busi- ness uplift and social service, and to this end pledges himself :
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all departments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat additional listings as advertising, to be charged for at regular rates.
4. To increase public knowledge of what Direc- tories contain ; to study public needs and make Direc- tories to supply them; to revise and standardize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and social ref- erence book and director of buyer and seller.
5. To decline any advertisement which has a ten- dency to mislead o1 which does not conform to busi- ness integrity.
6. To solicit subscriptions and advertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of reference publicity upon its accessibility to seekers, rather than on the number of copies sold.
8. To cooperate with approved organizations and individuals engaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
Association of North American Directory Publishers
354-360 4th Avenue -
- New York City
SAN FRANCISCO CITY DIRECTORY (1940)
Y
Association of North American Directory Publishers
Members of Directory and Reference Media Department of Advertising Federation of America
TRUSTEES:
OFFICERS:
Wilson H. Lee
New Haven
B. W. Bowman
Akron
D. W. Bowman
Detroit
Ralph L. Polk
Louisville
L. S. Caron Detroit
R. L. P. Smith
New Haven
T. A. Tarrant
Pittsburgh
Eugene Carmichael
Toronto
J. Martin Gardner
Springfield
H. A. Manning
Montreal
R. W. Lovell
General Offices: 354-360 4th Avenue, New York City
The Association of North American Directory Publishers is composed of reputable City Directory Publishers, organized for the general advancement of the Directory busi- ness. Any person, corporation or firm engaged in business as owner and publisher of a City Directory in the United States or Canada, who shall qualify as competent to gather information and compile a City Directory and furnish satisfactory references, is eligible to membership.
The objects of the Association are:
First. The advancement of the Directory business and the improvement of Direc- tories by the interchange of ideas and the exchange of experienced employees.
Second. To provide protection to the public against fraudulent advertising schemes which operate under the name of Directories, and to drive nnprincipled promoters of the same out of business.
Third. To provide permanent and profitable employment to competent, industrious and honest Directory canvassers and compilers.
Fourth. For the mutual protection and advancement of the established and pros- pective interests of all who may become members, by personal advice and assistance of members as may be mutually satisfactory, desirable or advisable, and by such other means as may, from time to time, be shown to be wise, proper and lawful.
All members of this Association have subscribed to the following STANDARDS OF PRACTICE
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all departments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under such headings as best describe it, and to treat additional listings as advertising, to be charged for at regular rates.
4. To increase public knowledge of what directories and reference media contain; to study public needs and make directories and reference media to supply them; to revise and standardize methods and classifications so that what is wanted may be most easily found, and the directory and reference media be made to serve their fullest use as business and social reference books and directories of buyer to seller and seller to his market.
5. To decline any advertisement which has a tendency to mislead or which does not con- form to business integrity.
6. To solicit subscriptions and advertising solely upon the merits of the publication.
7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of reference publicity upon its accessibility to seekers as well as on the number of copies circulated.
8. To co-operate with approved organizations and individuals engaged in creative adver- tising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of directories and reference media in public service and then to strive in every legitimate way to promote that function.
$100.00 REWARD will he paid by the Association for the arrest and conviction of any person or persons engaged in publishing, collecting or canvassing for any fraud- ulent or "fake" Directory. .
(1940) R. L. POLK & CO.'S
President - R. L. P. Smith, Detroit, Michigan 1st Vice-President -T. A. Tarrant, New Haven. Conn.
ASSOCIATION OF
PUBLICO
NORTH AMERICAN
2d Vice-President-Byron W. Bowman, Akron, Ohio 3d Vice-President - R. Walter Lovell. Montreal, Quebec 4th Vice-President - H. C. Manning, Springfield, Mass. Secretary-Treas. - E. J. Loranger, 354 4th Ave .. New York, N. Y.
189ª
ECT.
BLISHERS
Akron
Z
A. B. C. EMBLEM AND PENNANT CO.
COLLEGE BANNERS MADE TO ORDER
YALE
WEST
POINT
FELT CAPS MADE TO ORDER For Schools, Lodges and Organizations
SUMMER CAMP
PENNANTS
All Sizes . All Qualities . Painted . Sewed CAMPS · CLUBS - SOUVENIR - ADVERTISING
PEN
CALIFORNIA
STANFORD
SANTA CLAR
ST. MARYS
Etc.
U.S. F.
YALE
ARV
MArket 2808
.U.L.A.
A.B. C. Emblem & Pennant Co.
1251 Market
1251 Market Street, San Francisco
Phone MA rket 2808-2809
(Next Door to Whitcomb Hotel)
SAN FRANCISCO CITY DIRECTORY (1940)
FLAGS OF ALL NATIONS Government Test Double Warp Bunting
..... ....
..........
LION SWISS EMBROIDERED EMBLEMS
For Those Who Demand Quality
* Manufacturers of EMBLEMS, EMBROIDERED NOVELTIES MONOGRAMS & FELT EMBLEMS EMBLEMS MADE TO ORDER
JUNIOR
GAP
S
Schiffli Novelties, Cut Out Initials and Eagles, Anchors, Stars, Etc.
SYSTEM
Embroidery for All Purposes
OVERALL AND SHIRT LETTERING
Universal Quality
TRADE MARKS REPRODUCED
SHIRT LETTERI
Fast Color Thread Immediate Service
A. B. C. EMBLEM & PENNANT CO. 1251 Morket
Phone MArket 2808
EVERY U.S. COLLEGE CARRIED IN STOCK Mfrs. of .. Felt & Paper Pennants
IU. S.c.
Crests
NANTS
Emblems - Banners Pillows - Scals
WE LOCATE ANYONE ANYWHERE A COMPLETE DETECTIVE SERVICE
EX brook 4661 KROUT AND SCHNEIDER Licensed - - Bonded ( See ad on page 29, Buyers' Guide )
155 MONTGOMERY ST., SAN FRANCISCO, CALIF.
PRPS
SU tter 1550
CALIFORNIA COLLECTION AGENCY, Inc. Established 1810 COLLECTIONS EVERYWHERE
DEAN WITTER & CO.
Monicipal and Corporation Bonds
MEMBERS ANEW YORK STOCK EXCHANGE
SAN FRANCISCO STOCK EXCHANGE CHICAGO BOARD OF TRADE
AND OTHER LEADING EXCHANGES
45 Montgomery Street SAN FRANCISCO EX brook 7211
409 Fourteenth Street OAKLAND . : CL encourt 6060
W. B. BRANDT & CO., Inc. UNDER WRITERS
ESTABLISHED 1905
Pioneers and Specialists in All Forms of "All Risks" and Inland Marine Insurance Representing Underwriters at Lloyd's, London
254 Bush Street
Telephone EX brook 4787 (See Page 41, Buyers' Guide)
San Francisco
Insurance
In All Its Branche
Chas. J. Grisez Co.
41 Sutter and 564 Market Streets
Phone EX brook 0232 Phone EX brook 0233
Your Insurance Welfare Is My Business Residence Phone: BA yview 6776
FRANK R. DONOVAN CO. GENERAL INSURANCE BROKERS
310 Russ Building
Telepli zer: GA Ffirld 4657 - 4658
Suite 323 - 519 California Street SAN FRANCISCO, CALIF.
C. W. THOMAS DRAYAGE AND RIGGING CO., INC. .. GENERAL PRAYING, SAFE and MACHINERY MOVING
Truck Cranes for Rent
aglas 1427- Day or Night
Special Attention Given to Rigging, Hoiting and Placing Heavy Machinery Long Distance Hauling
586 Howard Street San Francisco, Calif.
F
A
QUAND PAINTERS-DE
ORATORS FIKK
SONS
Realtors Property Management Leases
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