USA > California > San Francisco County > San Francisco > Polk's San Francisco (San Francisco County, Calif.) city directory, 1951 > Part 879
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| Part 830 | Part 831 | Part 832 | Part 833 | Part 834 | Part 835 | Part 836 | Part 837 | Part 838 | Part 839 | Part 840 | Part 841 | Part 842 | Part 843 | Part 844 | Part 845 | Part 846 | Part 847 | Part 848 | Part 849 | Part 850 | Part 851 | Part 852 | Part 853 | Part 854 | Part 855 | Part 856 | Part 857 | Part 858 | Part 859 | Part 860 | Part 861 | Part 862 | Part 863 | Part 864 | Part 865 | Part 866 | Part 867 | Part 868 | Part 869 | Part 870 | Part 871 | Part 872 | Part 873 | Part 874 | Part 875 | Part 876 | Part 877 | Part 878 | Part 879
Acme Welding Co 3154 17th Anderson J R 167 Valencia Anderson R W 421 Bryant Associated Welding Co 365 111h Bachman Wm 1611 Pine
BROWN BROS WELDING COMPANY, Welding in All Its Applicationa, 223 Main, Zone S, Tel EX brook 2-6567
C & IT Welding Service 991 Harrison
Gsell Herman 358 Brannan
Landry A J 1364 Pacific av Madsen Howard 389 Clementina Maxwell H R 240 S VanNess av Monteverde Andw D fr 198 Otis
Morton H W 322 6th
Pacific Welding & Machinery Co 171 Stillman
Peerless Welding Co 265 10th
S F Welding & Steel Fabricating Co 528 Folsom
Salishuty C J 225 Natoma
Samples Welding Co 33 Morris Tanner F T Jr 888 Folsom
Weiss Welding Works 1237 Folsom
Williams R E 47 Shipley
*WELDING-GAS AND ELECTRIC
UNITED WELDING CO (E C Southard, E C McAlpen), Auto and Truck Parts, Industrial Equipment, Boilers, Tanks. Ploos and Portable Units, 1536 Pacific Av, Tela OR dway 3-9860 and 3-B645
*WELDING RESISTANCE EQUIP- MENT AND SUPPLIES SULLIVAN-CASSIMUS CO, 651 Folsom, Tal GA rfield 1-5941
WELDING AND CUTTING APPARATUS
Callfornia Welding & Equipment Cu Inc 432 Bryant Cylinder Maintenance Curp 200 Paul av
NATIONAL WELDING EQUIPMENT CO LTD MANUFACTURERS OF "NATIONAL" GAS WELDING AND FLAME CUTTING, GAS-AIR BURNING AND OXYGEN THERAPY EQUIPMENT 21B FREMONT, TEL YUKON 6-2668
Stryco Mfg Co 470 Natoma
United Welding Co 1536 Parlfic av VICTOR EQUIPMENT CO, B40-854 Folsom, Tel GA r. field 1-3000
Welding Service Sales Inc 926 Howard Zakis J R 423 Protrero av
*WHEEL ALIGNMENT
JAMES MOTORS INC, 1301 VanNesa Av at Sutter, Tel OR dway 3-7500 (For further Information aso page 12 Buyers' Guide and right bottom lines)
WHEEL MANUFACTURERS
Wheel Industries Inc 2700 16th
WHEELBARROW MANUFACTURERS Lansing Co 348 Branoan
WHITEWASHERS
Dawson Bros 237 Gaven
*WHOLESALE JOBBERS-HARD- WARE BOSSINGER ROBT O CO. Oregon, Washington, Cali- fornia and Export, 419 10th, Tel UN derhill 3-0911 WIG AND TOUPEE MAKERS Boxer Boris 150 Powell R208
BOXER M STUDIO OF HAIR ARTISTRY, 11S O'Far- roll, Opposite Macy'a, Tal YU kon 2-2157 (For further information são papa 58 Buyers' Guide) Lederer's Hair Store 150 Powell R403 Semon Hair Goods 410 Geary
WINDMILLS AND TOWERS
STAR WINDMILLS AND TOWERS (Pacifia Pump & Supply Co), 420 Bryant, Zone 7, Tel GA rfield 1-5237
*WINDOW-HARDWARE OPERATING DALMO VICTOR COMPANY 1414 EL CAMINO REAL SAN CARLOS TEL LYTEL 3-3131
WINDOW CLEANERS
American Building Maintenance Co 333 Fall 3d ff Berge Louie 861 Elizabeth Boschetto Angelo 260 Kearny
Callori Peter 38 Ashbury
CERVETTO JOE CO, 1S Columbus Av, Tel YU kon 2-1556 (For further information see page 123 Buyers' Guide and left side fines)
Commercial Bullding Maintenance Co 611 Gough
CROSETTI BROS INC. 401 Duboce Av, Tel UN derhill 3-3900
Golden State Building Maintenance Co 383 Shotwell Griffin A F 1520 Diamond
King R R 345 O'Farrell Opplei Eug 1500 Diamond Pascual P L 269 3d av
SanFrancisco Building Maintenance Co 830 Market R604
WINDOW DISPLAYS
Bedbury Robt 690 Market R222 California Display Co 736 Harrison Demingo Salvatore 543 2d Haythornewhite Eug 2387 Folsom Motropi Avedano 821 Market R242 Sun Advertising Co 479 Bryant
*WINDOW SERVICE-OFFICE BUILDINGS COMMERCIAL BUILDING MAINTENANCE CO, Jani- torial Service for Buildings, Banks, Stores and Fac- torles, Window Cleaning Contractors, 621 Gough, Tel JO rdan 7-8900
WINDOW SHADE DEALERS
Coburn Martin T 2049 Market Hotter J F 1793 Geary Ingham R L 4430 Cal Maxwell J H 1301 12th ar Williams A C 396 29th
WINDOW SHADE MANUFACTURERS Berry C F 155 Church Bouscal M J 4901 3d Clot A C 1869 Union Columbia Milla Ine 252 5th Economy Shade Co 80 Tehama
FRANKEN JAMES C CO, 1112 Polk, Tol GR aystone 4-5068
Halsing G J 1555 Clement Hemphill E C 2949 Balboa
Miller G J 859 Golden Gate av Moore C H 504 Baker and 1819 Market
Tropicraft Inc 80 Tehama
VOLKER WILLIAM & CO OF SAN FRANCISCO WINDOW SHADES AND SHADE CLOTH WINDOW SHADE ROLLERS 631 HOWARD TEL EXBROOK 2-5727 Wilmoth A L 3932 Mission Wolfe L A 224 Commercial
*WINE MANUFACTURERS PETRI WINE CO, 65S 4th, Tol GA rfeld 1-3213
1562 Russ Bldg.
DENAULT & CO. INVESTMENT SECURITIES 235 Montgomery St.
Tel. EX brook 2-7484
1704
JOHN T. CUMMINGS
Insurance . Loans . Rentals . Exchanges REAL ESTATE
1626 Taraval St. OV erland 1-2522
WINERIES
American Industrles Corp 814 Montgy BEAULIEU VINEYARD COMPANY, 300 Montgomery, Room 806, Tel EX brook 2-0157
California Wine Assn 900 Minnesota Franzia Bros Winery 725 2d Itallan-Swiss Colony 781 Beach
Mazzoni Wine Co 1537 Powell
Montebello Wine Co 2505 Bryant
PACIFIC COAST BRANDS, 2700 18th, Tels HE mlock 1-5050 and 1-SOS1
PELLEGRINI BROS WINERY. 2360-2364 3d, Zone 7, Tel VA lencia 4-6411 PETRI WINE COMPANY, 655 4th, Tel GA rfield 1-3213
Rege Wine Co 1609 Powell
TAYLOR W A & COMPANY, 1000 Brannan, Tel KL on- dike 2-0293
Wente Bros 55 New Montgy R204
West Coast Vintners Co 835 Sansome
*WINES-WHOLESALE GALLO SALES CO, 1001 Brannaa, Tel KL ondike 2-1611
McKE55ON & ROBBINS INCORPORATION 2830 ALAMEDA TEL UNDERHILL 3-1850
*WINES AND LIQUORS-IMPORTERS MONTEVERDE & PARODI INC, 100-110 Broadway, Zone 26. Tels SU tter 1-1175, 1-1176 and 1-1177 ( For further information see page 57 Buyers' Guide and front cover)
WINES AND LIQUORS-RETAIL Bi-Rite Liquors 2066 Fillmore Brauer H W 1569 Halgbt
CITY OF PARIS, Geary, Stockton and O'Farrell, Tel DO ugias 2-4500 (For further information sea page
33 Buyers' Guide and right top lines)
DeMartini Wine & Liquor Shop 2240 Chestnut Dumont Wine Shop 3020 16th Galvez Wine Co 5821 Geary bird Ghidella's 2251 Market
Martino Jos 613 Laguna
Monterey Liquor Store 698 Monterey blvd
NORMANDY LANE OF CITY OF PARIS, Geary, Stock- ton and O'Farrell, Tel DO uglas 2-4500 (For further information see page 33 Buyers' Guide and right top lines)
Ren's Wines & Liquors 3910 24th
VERDIER CELLARS (City of Paris), Geary, Stockton and O'Farrell, Tel DO uglas 2-4500 [ For further infor- mation see page 33 Buyers' Guide)
Wehrenberg H H 670 Chenery
WEINSTEIN CO INC. 1041 Market. Tel UN derhill 1-5500; Branches: 820 Clement, 119 Post, 100 and 615 Market, 1620 Polk and 130 W Portal Av (For further information see page 39 Buyers' Guide and right bottom lines)
WINES AND LIQUORS-WHOLESALE BELLOWS & CO INC, 721 Bryant, Tel YU kon 2-3500 C V A Corp 582 Market 9th fl Eagla Vineyard Products Co 1020 Folsom
Forni Elyse Mrs 221 14th Fromm & Sichel Inc 717 Market R517 Gallo Sales Cn 1001 Brannan Golden Bear Wine Co 1077 McAllister Itallan California Wine Co 2966 24th Lanza Vineyards Ine 55 New Moutgy 1.806 Martini Frank 240 Clay Monte Carlo Wine Co 717 Vallejo
MONTEVERDE & PARODI INC. 100-110 Broadway, Zone 26, Tels SU tter 1-1175, 1-1176 and 1-1177 (For further information see page 57 Buyers' Guide and front cover)
National Wine & Liqueur Importing Co 156 Montgy R210
Old King Cole Wine Co 470 Pacific ar Petri Distributing Co of California 655 4thi Roma Wines 582 Market 9th fi Schilling Chas 109 Clay Tarpey Paul A & Co 717 Market R401 Val-Moon Winery 506 Davis
Vercelli Bros Wine Co 206 Darls
WILDMAN & COMPANY (A Corp), 721 Bryant, Tel YU kon 2-3500
WIRE GOODS MANUFACTURERS
Cambridge Wire Cloth Co 420 Market R113 Industrial Wire Products Corp 2425 17th Kerite Cn The 582 Market R802 SanFrancisco Wire & Iron Works 53-61 Colton Simplex Wire & Cable Co 390 4th Stephens E G 1428 Egbert av White Shelly P 540 Ist
WIRE MANUFACTURERS
Anaconda Wire & Cable Co 11] Sutter RI026 Essex Wire Corn of California 1077 Howard General Cable Corp 25 Beale R743
PHELPS DODGE COPPER PRODUCTS CORP, Ex-
change Block. 369 Pine, Tel EX brook 2-7379 SIMPLEX WIRE & CABLE CO OF CALIFORNIA, 390 4th. Tel DO uotas 2-4220 Triangle Conduit & Cable Co 636 Townsend
*WIRE NETTING MANUFACTURING EDWARDS E H CO, 625 Market, Room 500, Tel GA r. field 1-6210
*WIRE ROPE
EDWARDS E H CO, 625 Market, Room 500, Tel GA r- field 1-6210
ROEBLING'S JOHN A SONS CO, 1740 17th. Zone 3, Tel MA rket 1-8787
WIRE ROPE AND CABLE MFRS AMERICAN CHAIN & CABLE CO ING, 695 Bryant, Zone 7. Tel 5U tter 1-1708
EDWARDS E H CO, 625 Market, Room 500, Tel GA r- field 1-6210
Leschen A & Sons Rope Co 520 4th Macwhyte Co 141 King
Okonite Co 235 Montgy R1664 Pacific Wire Rope Co 681 Market R537 Rome Cable Corp 1100 Selby Wire Rope Corp of America 370 10th
*WIRE SCREEN CLOTH MFRS INDUSTRIAL WIRE PRODUCTS CORP, Specialty Manufacturing, 2425 17th, Tel UN derhift 1-3005
WIRE AND IRON WORK
Crouch M J 2130 Folsom Insulation & Wires Inc 1077 Howard Stefanik F F 3910 Mission Wire Specially Co 727 Gough
WOMEN'S APPAREL-MFRS
Malouf Albt C 45 Ecker 30 H Wearpruf Corp 755 Market 6th fl
WOMEN'S APPAREL-RETAIL ALLARDALE LTD, 339 Powell, Tel GA rfield 1-4390
Ann's Fashions 373 Geary
Balboa Swing Shop 3626 Balboa
Bloomberg G E 1761 Fillmore
Brand Rose Mrs 2336 Chestnut
China Lady The 656-58 Grant av
COLUMBIA OF SAN FRANCISCO, 1111 Market, Tel KL ondike 2-2189 (For further information see pages 29 and 37 Buyers' Guida)
DeCoux Maria Mrs 2209 Chestnut
Elsa Margo's Apparel Shop 844 Clement EMPORIUM THE, 835 Market, Zone 3, Tel YU kon 2-1111
Gaffney Grace Mrs 841 Irving
Grebinar I R Mrs 647 Sutter
Gretter Mildred T 3344 Steiner Gorau Fred 112 Gears
HARTFIELD'S, Store No 1, 817 Market, Tel GA Pfield 1-4416; Store No 2, 39 Stockton, Tol GA rfiald 1-5667
Hime Gladys Mrs 2222 Irving
Hour Glass Shops Inc 2450 Mission Hughes Ladies Apparel 2654 Mission Jay Vee Stores 250 West Portal av
Jorgensen Shirley 1443 Sunnydale av
Kaufman Vernon 126 Sutter
Lazarus R L 422 Geary
Lexington Barbara 664 Post
LIVINGSTON BROS INC, Grant Av at Geary, Tet DO uglas 2-3060 (For further information sea page 34 Buyers' Guide and left bottom lines)
MACY'S OF SAN FRANCISCO, Stockton at O'Farrell, Zone 8, Tal 5U tter 1-1800
MAGNIN I & CO, Union Square, Zone B, Tel DO uglas 2-2100 (For further information see pages 35 and 54 Buyers' Guide and right top lines)
Maisels Sam! 516 Geary McKell and Phillips 280 Claremont hivd
Mode O'Day Frock Shop (For shops see Alphabetical Sec- tion)
Moss Stores Inc (For stores see Alphabetical Section)
Nifty Sport Shop 1050 Fillmore
Sands B P Mrs 1900 Fillmore
Schwartz Manuel 51 Leland av
Smith G G Mrs 622 Clement
Smith Rosalie Mrs 3314 Sacto
Snowden Carolynne 2178 Bush
Spitzer Sandra B 2277 Chestnut
Tarabori Ethel Mrs 2322 Lombard Thompson Clara M 2391 Chestnut
WEINSTEIN CO INC, 1041 Market, Tal UN derhill 1-5500; Branches: 820 Clement, 119 Post, 100 and 615 Market. 1620 Polk and 130 W Portal Av (For further information see paga 39 Buyers' Guide and right bottom lines)
Woods H Co 742 Market R244
Zapponi Sivis Mrs 3735 Balboa
WOMEN'S APPAREL-WHOLESALE AND JOBBERS
Goldenberg Zado 130 Kearny Hotchkiss Paul 2196 Palou av
*WOMEN'S FURNISHING GOODS- RETAIL
CITY OF PARIS, Geary, Stockton and O'Farrell, Tel DO uglas 2-4500 (For further information see page 33 Buyers' Guide and right top lines)
COSGRAVE CLOAK & SUIT CO. 398 Post, Zona 8, Tel GA rfield 1-8880 (For further information sae page 37 Buyers' Guide and left bottom lines)
LIEBES H & COMPANY, Grant Av at Geary, Tel GA r- field 1-6240
RANSOHOFFS INC, 259 Post, Zone 8, Tel EX brook 2-7500 (For further information see page 38 Buyers' Guide and right bottom lines)
*WOMEN'S WEARING APPAREL- RETAIL
WHITE HOUSE THE (Raphael Weill & Co), Sutter, Grant Av and Post, Tel EX brook 2-5000 {For further information see page 36 Buyers' Guide and right bottom lines)
WOOD CARVERS
Edwords D J 1123 Howard Suppo Jules 2425 Polk
WOOD DEALERS
Borgins R .I 1944 Linden av Lazzari R A 1845 Union Tulloch G S 2026 19th ar
*WOOD PRESERVATION
BAXTER J H & CO. 200 Bush, 14th Floor, Tel YU kon 2-0200
WOOD PRESERVATIVES
EDWARDS THOMAS ROBERT JR, Pentachlorophenol Solutions and Concentrates, 68 Post, Room 801, Tel SU tter 1-2125
WOOD PRODUCTS MFRS
Baer K P 2199 Folsom Bibel P P 668 Guerrero
Buffelen Manufacturing Co 38 Sutter
Design Work Shops 181 Bluxcme Karp H A 721 Valencia
Lando Products Inc 780 Golden Gate av
Plascut Co 1155 Harrison Schenk Emil 145 Stillman
Stanwood Inc 471 Arguello blvd
Super-Craft Wonds Products Co 755 Florida Woodcrafters The 2224 Union
WOOD TURNERS BOLANDER L Ph & SONS, 1355 Evans av, Zone 24, Tel MI ssion B-5611
Haas Wood & Ivory Works 64 Clementina
MODERN WOOD TURNING CO. Cabinets and Novelties, 137 York, Back of Seals' Stadium, Tel UN derhill 3-2134 Waas Henry Co 1861 Mission
*WOOD WORKING MACHINERY DOIDGE E C MACHINERY CO, 532-534 6th, Tel HE mlock 1-6143
JENISON MACHINERY CO, 20th and Tennessee, Zone 7, Tel VA lencia 4-1710
ORTON MACHINE CO, Mirs Endless Bed Surfacers, Cutter Heads, Special Machinery, 390 Fremont, Zone 5, Tel SU tter 1-1631
UNITED ENGINEERING CO, 500 Beale, Tel GA rfield 1-2300, and 100 Brannan, Tel GA rfield 1-2300
*WOOD WORKING MACHINERY- NEW AND USED
TURNER MACHINERY CO, Manufacturers of Band Sawing Equipment, 500 Beale, Tel GA rfield 1-2300
WOOL DEALERS
Haber H I Wool Co 98 Folsom
Legallet Wool Co 1099 Revere av Marx Achille 299 Kansas
Theller MI S 1 Drumm R1207
Tryon E H Inc 230 Brannan
*WOOL PULLERS
LEGALLET WOOL CO ING, 1099 Revere Av, Tel VA- lencia 4-2773
WOOLEN GOODS-IMPORTERS Craig Co 742 Market R228
WOOLEN GOODS-JOBBERS
American West Coast Import Co 133 Kearny R404 Archer Douglas 251 Post R400
Bruck Harry 585 Mission 2d ff
Cohen M J 166 Geary R156 Karmelenski Roht 212 Sutter 5th fl
Kemp-Booth Co Ltd 133 Kearny R501
MISSION WOOLEN CO, 1965 Mission, Tei UN derhiil 1.3506
Picardi Jas 305 Grant av 3d fl
*WOOLENS
MISSION WOOLEN CO (Isidore Goldberg), Woolens for Suits, Uniforms, Pants, 1965 Mission, Tel UN der- hill 1-3506
X-RAY APPARATUS AND SUPPLIES
Buck X-Ograph Co 268 Market R256
BUSH ELECTRIC COMPANY, 563 Sutter, Tel EX brook 2-1616
GENERAL ELECTRIC X-RAY CORP, 1269 Howard, Zone 3. Tel MA rket 1-3864
Pacific X-Ray Co 251 Post R308
PROFESSIONAL ELECTRIC X-RAY CO SUITE 510 FOUR FIFTY SUTTER BLOG 450 SUTTER TELS EXBROOK 2-1171 AND 2-1769 Sicular X-Ray Co Inc 1420 Sutter
Silver X-Ray Supply Inc 747 Natoma
*X-RAY EQUIPMENT MFRS
BUCK X-OGRAPH CO. 268 Market, Room 256, Tel EX brook 2-5803
*X-RAY INSPECTION SERVICE
X-RAY ENGINEERING COMPANY. X-Ray, Radium and Magnetic Inspection Service, 765 Redwood High- way, Mill Valley. Tel Dunlap 8-4333
X-RAY LABORATORIES
Blach J J 240 Stockton R609 Frank Leonard 450 Sutter R1542 Horn Muriel Mrs 490 Post R420 Jones Susan C 240 Stockton R609 Lowenson Martin 830 Market R705
Marshall Irene B 291 Geary R309
McCORMACK FRANKLIN W, 450 Sutter, Room 1801, Tel SU tter 1-2540
Quirolo M E 450 Sutter RJ124
Rodiack C F 323 Geary R502 Simas N E 323 Geary R502 Sisson R H 450 Sutter R2400
Wenzel K J 209 Post R622
YARNS-MANUFACTURERS COLORCRAFT CORPORATION LTO, 535 Alabama, Tal MA rket 1-3600
YARNS-RETAIL
Charles D M Mrs 2325 Clement
Elise Yarn Shop 2365 Chestnut
Gayle Eliz $ 3328 Steiner Hall B T Mrs 77 West Portal ar Handi Knit 610 Irving Herrigan Phyllls Mrs 6242 Geary blvd
Jester's 1815 Polk
Klerman I F. Mrs 2222 Fillmore Knit Mohr Studio 3238 Balboa Lambert Sabina Mrs 26 Clement
Lyle Cath Mrs 3428a Balboa
Mathals C G 1525 Irving
McDermoti Margt C 3251 Pierce
McDonald Ruth Mrs 545 Sutter R206
Nold Julia Mrs 3324 24th
Park Ruth Mrs 211 West Portal av Piper Janet Mrs 150 Powell R404
Reynolds Eliz, D 609 Sutter RS Sue Agnes Mrs 1100 Powell Winn Ltd 100 West Portal av
Wiseman Esther Mrs 2244 Chestnut
Wollak J J 1534 Cal
Woo D H Mrs 1329 Mason
YARN SNOP THE, All Types and Complete Renge of Colors, Mail Orders Given Prompt Attention, 560 Als- bama
YARNS-WHOLESALE
Fleisher Yarns Inc 605 Market R1107 Ulmann Bernhard Co Inc 605 Market R1107
YEAST MANUFACTURERS
Consumers Yeast Co 121 9th Fleischmon Yeast Co 245 11tb
ZINC
New Jersey Zinc Sales Co 465 Cal R1104
ZIPPER REPAIRERS
Prudence System Inc 133 Geary R629
ZOOLOGICAL GARDENS
SanFrancisco Zoologteal Gardens Skyline blvd and Sloat blvd
"A Real Necessity in Every Office"-The City Directory
"Vital Information at Your Fingertips"-The City Directory
1951
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X
BAN FRANCISCO CITY DIRECTORY
7
18
2
8
4
Y
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads ---
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
€. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whosa occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
. R. L. POLE.& CO.'S
t
Z
FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
1
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
¿. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
SAN FRANCISCO CITY DIRECTORY
PAUL M. NIPPERT COMPANY
INCORPORATED - 1904 GENERAL INSURANCE BROKERS AND AGENTS 233 Sansome Street LONDON LLOYD'S . SURETY BONDS . FIRE · CASUALTY QA rfield 1-2610
Your CITY D
Answers All Questions as to WHOM
You Are Looking For and WHERE
They Can Be Found
The Classified Business Section is the Market Place Where Buyers and Sellers of All Kinds of Merchandise and Service Meet
R. L. POLK & CO.
DEAN WITTER & CO.
INVESTMENT BANKERS
Members
New York Stock Exchange San Francisco Stock Exchange Los Angeles Stock Exchange
and other leading security and commodity exchanges
LOS ANGELES 14
NEW YORK 5
SAN FRANCISCO 6 45 Montgomery Street EX brook 2-7211
OAKLAND 12 469 Fourteenth Street GL encourt 1-2720
632-34 S. Spring Street TR inity 9251
14 Wall Street BA rclay 7-4300
Offices In Other Principal California Cities
W. B. BRANDT & CO., INC. UNDERWRITERS ESTABLISHED 1905 Pioneers and Specialists in All Forms of "All Risks" and Inland Marine insurance and Ocean Marine Insurance Representing Underwriters at Lloyd's, London Telephone EX brook 2-4787 San Francisco, 4 (See Page 75 Buyers' Guide)
DISTINGUISHED FUNERAL SERVICES AT MODEST COST
Personalized service by principals. Beautiful Memorial Chapel. Convenient, desirable loca- tion. Free parking. Telephone us, day or night.
POYNER CO. WILLIAM B. POYNER, President Owners-GOLDEN GATE MORTUARY-Estab. 1890 1550 CALIFORNIA ST., NEAR POLK · PROSPECT 5-2414
CREUNE A As
ILEA REPORTS FOUNDED 1894 COLICTIONS
THE CREDIT BUREAU Dependable, Efficient Service
CREDIT REPORTS AND COLLECTIONS Retailers Credit Association F. T. CALDWELL, General Manager
15 Stockton Street
DO uglas 2-7100
G. W. THOMAS DRAYAGE AND RIGGING CO., INC. GENERAL DRAYING, SAFE AND MACHINERY MOVING
TRUCK CRANES FOR RENT HE mlock 1-9624-Day or Night I? ao anawar caft HE mlock 1-5668
Special Attention Given te Rigging, Hoisting and Placing Heavy Machinery Long Distance Hauling
114 14th Street San Francisco 3, Calif.
400 Milla Building 220 Montgomery St.
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