USA > California > San Francisco County > San Francisco > Polk's San Francisco (San Francisco County, Calif.) city directory, 1968 > Part 2
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Pacific Sandblast Equipment Co .right side lines and
Parr-Richmond Terminal Co right top lines and Pauson's. . left bottom lines and Pinelli's Flowerland. .right side lines and Phoenix Mutual Life Insurance Co. . left bottom lines and Pischoff Co. left top lines, Z and Podesta Baldocchi
Property Management Co. . . right top corner cards and
York Securities Corp . . . right side lines and Zelinsky D & Sons Incorporated .. right bottom lines and
right top lines and .left side lines and 45 58 55 41 116 right top lines and . left side lines 118 111 123
McCord Company right bottom lines and
36
McDonnell & Co Inc .left side lines and 28
McGovern Bros Realty . . left side lines and
61
right bottom lines and Merrill, Lynch, Pierce, Fenner & Smith Inc .
92
Maxwell Galleries Ltd. . .right side lines and
83
. left bottom lines and 3
Mc Avoy O'Hara Co. . . left bottom lines and 43 San Francisco Placement Agency Inc. . . right top corner cards and 79
McCall Tom & Associates-The San Francisco Agency. . .
Russell Frances. .right side lines and
St Francis Hotel, left top lines and
Saks Fifth Avenue, . left bottom lines and St Lukes Hospital, .left side lines and 47 29 78 124 Sanchez R Tamale & Tortilla Factory left top lines and 74
Meyer Milton & Co top edge, right top lines and Miehle Co The . right top corner cards and Mission Realty Co . right bottom lines and Mitchum, Jones & Templeton Incorporated
Miyako Hotel. .right side lines and
109 93
93
SAN FRANCISCO
"THE NATION'S WESTERN CAPITAL"
(Prepared by the San Francisco Chamber of Commerce Research Department)
Photo by R. L. Copeland, released by San Francisco Chamber of Commerce
Aerial View of Downtown San Francisco
SITUATION
San Francisco, "City by the Golden Gate, " whose City Hall is situated at 37 degrees 47 minutes north latitude and 122 de- grees 25 minutes west longitude, on a hilly peninsula with alti- tudes ranging from sea level to 933.6 feet U. S. Base, is bounded on three sides by water. Of a total of 129 square miles, only 46 .- 38 are land. It is among the few world cities with the distinction of having more than half of its entire area washed daily by the ocean's tidal currents.
San Francisco has within its boundaries three islands- Yerba Buena, Treasure and Alcatraz-besides the Farallon Is- lands group some 32 miles west, which has been included in the City and County of San Francisco since 1872.
POPULATION
July 1, 1967 population estimate for San Francisco was 747,500.
The 1960 U. S. Census gave San Francisco a population of 740,316, representing a loss from 1950 of about 4.5%, Even though several cities in the Bay Area lost population in the dec- ade, the losses were countered by sizeable gains in the newer, outlying cities of the metropolitan area. Many of the older areas in the city have become less congested, and in most dwellings the total number of occupants has dwindled. Predominating national- ities of foreign-born residents: Italian, German, Irish, Canadian, Chinese, Japanese, Russian, Mexican.
AREA, ALTITUDE, CITY FINANCES
Area-45.45 square miles (land, 46.38 including islands). Altitude-Sea level to 933.6 feet city datum,
Assessed Valuation-$2, 513, 319, 728 (1966-67), all property, including $94,537, 689 veteran and welfare exemptions. Tax rate of $10.19 per $100 assessed valuation (1963-64) included $0.417 levied by Rapid Transit District, buy collected by City.
Bonded Debt-$95,476, 000 (June 30, 1965).
CLIMATE
San Francisco's unique location at the northern end of a narrow peninsula which separates San Francisco Bay from the Pacific Ocean and forms the southern shore of the Golden Gate- the only sea level entrance through the coastal Mountains into the Great Valley-causes whis to be known as the air-conditioned city, with a cool, pleasant summer and a mild winter. Flowers bloom throughout the year, and warm clothing is needed in every month.
As a result of the steady sweep of air from the Pacific, there are few extremes of heat or cold. During the entire 90 years of temperature records in San Francisco, temperatures have risen to 90 degrees or higher on an average of but once a year and dropped below freezing less than once a year. As a rule abnormally warm or cool periods last but a few days.
Pronounced wet and dry seasons are another characteristic of this climate. On the average, 84% of the total annual precipi- tation falls during the five-month period November to March, leaving but 16% for the remaining seven months of the year. Long-time records of the Weather Bureau reveal that the sun shines in San Francisco during 65 to every 100 possible hours.
UTILITIES
San Francisco is the headquarters of the country's largest gas and electric operating utility, Pacific Gas & Electric Co., which serves 47 counties in northern California, Their Vallecit- os Plant near Livermore was the world's first privately-financed nuclear power plant, and they have completed the country's first geothermal power plant in nearby Sonoma County, Water comes from the Sierra Nevada Mountains and Hetch Hetchy Reservoir through a 167-mile pipeline system, and is stored in several reservoirs in Alameda and San Mateo counties. Capacity of the municipal water department reservoirs is estimated at 275, - 000,000,000 gallons, with storage during 1959 (a dry year) rang- ing between average monthly lows of 64% to highs of 76% . San Francisco had in 1965 a total of 73.4 telephones per 100 popula- tion-one of the world's highest percentages of telephone users, and fifth-ranked in the U. S.
X
INTRODUCTION
More than 550 common and preferred stocks of companies of national, regional and local significance, including Hawaii, are listed by the Exchange-80 of them exclusively.
The most important advantage in trading on the Pacific Coast Stock Exchange is the time differential between the Atlan- tic and Pacific seaboards. Pacific is the only major national se- curities exchange open from 12:30 P.M. to 2:30 P.M. (PST). This time differential makes Pacific Coast the nation's security mar- ket after 12:30 P.M. (PST) each market day. National and inter- national events of major importance affecting trading often re- sult in a flow of orders to the Pacific Coast Stock Exchange from all over the nation.
Another specific advantage of Pacific is the tax-saving benefit. Customers who executed and sold orders through Pacific in 1958 at the same price as the primary market, saved over $520, 000 in not having to pay a transfer tax to the State of New York.
Savings and Loan Associations
There were 16 savings and loan associations in San Fran- cisco in December, 1964.
From any standpoint, geographically, by total assets, or loans recorded, the recent growth of savings and loan associa- tions in California, the Bay Area, and San Francisco, has been amazing.
A study of total assets by Bay Area associations and of loans recorded by savings and loan associations in San Francisco shows the following significant increases;
(1) At the beginning of 1964, total assets of 55 state and federally-chartered associations in the Bay Area grew to over $2, 770,899, 000, ten times greater than the total a decade earlier.
(2) 16 associations headquartered in San Francisco have grown in 1964 to $1,620, 117, 213 in assets, and will celebrate a savings and loan centennial in 1965.
(3) In the city of San Francisco, loans recorded in 1963 by savings and loan associations grew to $273, 124, 867. The number of loans totaled 10,018.
Insurance
San Francisco is the insurance center of the West, and the home office location for 27 stock and mutual companies author- ized to transact business in California, Represented are agents and brokers offering all classes of business, including the major lines, such as life, auto, disability, liability, health, fire, marine, workmen's compensation, title, fidelity, security, burglary and theft and extended coverage. In 1965 the industry employed in San Francisco approximately 23,000 persons, with annual pay- rolls of $134 million. In addition, San Francisco is the headquar- ters of some 19 insurance associations, including such promi- nent names as Board of Fire Underwriters of the Pacific, Pacific Fire Rating Bureau, and Insurance Brokers Exchange of Califor- nia.
Direct premiums written by all insurance groups in Cali- fornia amounted to $4,942, 706, 000 in 1965; or 8.0% above the previous year. Life insurance in force totaled $90 billion in Cal- ifornia in 1965.
PARKS AND RECREATION
Generously provided and well distributed are 127 public recreation and park units covering 4,043 acres. The areas in the city account for about one-eighth of the available land area.
About 80 playgrounds and recreation centers are individu- ally supervised. Included in these facilities are outdoor and in- door swimming pools, tennis courts, regulation baseball and softball diamonds, golf courses, putting greens, bowling greens, yacht harbor, and a family mountain camp (200 acres, approxi- mately 180 miles from San Francisco at elevation 4,500 feet).
Golden Gate Park, notably one of the finest parks in the world, comprising 1, 017 acres with many thousands of different kinds of trees, shrubs and plants, contains an aquarium, a mu- seum, the Morrison Planetarium, the California Academy of Sciences, the Japanese Tea Garden, and many unusual attract- ions. The Fleishhacker Playfield, fronting on the Pacific Ocean, contains one of the largest outdoor swimming pools in the world, and the San Francisco Zoological Gardens are close by.
SOCIAL FEATURES
San Francisco, because of its various ethnic groups, is a cosmopolitan city, which it was at a very young age in its history. Today its flavor has remained universal; its neighborhoods, va- riety of restaurants, foreign-language newspapers, street names, arts and craft shops, book stores, and even its schools, are clues to the Old World-both East and West-and the traditions of great cultures of the past.
Chinatown, of course, is famed as the largest Chinese settlement existing outside of Asia itself. The North Beach sec- tion is populated by Italian-Americans of all classifications; the Mission District by Irish intermixed with Spanish, Mexican and Anglo-Saxons. Many other nationality groups, including Russians, Germans, French, Greeks, Armenians, Syrians, Turks, and Ca- nadians, among them, came to settle in San Francisco. The Japa- nese, primary link to the destiny of the Pacific Coast in its ties with the Far East, are centered around Post and Buchanan streets.
The city long has been a center for the performing and de- signing arts. Nearly 100 art galleries and over ten "Little Thea- tre" groups are located here.
Art Galleries-Three major public art galleries and sever- al semi-public galleries offer exhibits and collections of national and international fame.
Museums and Art Galleries:
California Palace of the Legion of Honor
De Young Memorial Museum
San Francisco Museum of Art
Pioneer Hall
Josephine Randall Junior Museum
San Francisco Maritime Museum
History Room of the Wells-Fargo Bank
California State Division of Mines-Geology Museum Morrison Planetarium
Mid-summer Music Festival
San Francisco Symphony and Pop Concerts
Band Concerts-Golden Gate Park
Civic Light Opera Association Series San Francisco Opera, and Spring Opera
Library-The main public library is located in the Civic Center. There are 26 branches (one for business), and one book- mobile. This system has over 840, 000 volumes. In addition to the public libraries, there are nearly 100 private and special librar- ies, including technical and institutional. There are also numer- ous circulating libraries.
Annual Events-
Grand National Livestock Exposition, Horse Show and Ro- deo
San Francisco International Film Festival
Chinese New Year's Celebration
Chinese "Double Ten" Parade and Celebration
Columbus Day Celebration
Shrine East-West Football Game
Hearst Regatta -Sailing
Far Western Swimming and Diving Championships
National Collegiate Athletic Association Regional Basket- ball Tourney Golden Gloves Boxing Tourney Ice Follies
San Francisco Flower Show
San Francisco Home Show
Golden West Antique Show
Golden Gate Kennel Club Dog Show
Golden West Cat Show
Bay Area Science Fair
Fisherman's Fiesta
North Beach Street Fair and Art Show
Maiden Lane Festival
Union Square Fashion Show
London Week
Participant Sports-
Tennis
Golf Swimming Fishing, Deep-sea
Sailing
Skating, Ice and Roller
Hiking
Spectator Sports-
Baseball; San Francisco Giants, Oakland Athletics
Football; San Francisco '49ers, Oakland Raiders, and colleges
Hockey: Oakland Seals
Basketball: San Francisco Warriors, Oakland Oaks, Uni- versity of San Francisco, San Francisco State College, University of California, Stanford University.
Horse Racing (San Bruno, San Mateo, and El Cerrito) Soccer-Oakland Clippers Polo
Yacht Races Roller Derby
XI
INTRODUCTION
HISTORY
Discovery
San Francisco owes its discovery and much of its history to the daring and adventure-loving early Portuguese, English and Spanish explorers. The romance of those early days clings to the city and lends charm to its atmosphere even today.
Though San Francisco's heritage is rightly credited to the Spanish, more than two centuries before Portola's arrival, Juan Rodrigues Cabrillo in 1542 discovered the Farallon Islands (now a part of San Francisco); next, Sir Francis Drake, famed English explorer, passed by the Golden Gate and in 1579 discovered Drake's Bay, a few miles north of San Francisco, where the first church service in the English language on the Pacific Coast was held.
In 1769, Don Gaspar de Portola and his little band of adven- turers were the first to glimpse the bay from the nearby hills on the south. Six years later the ship "San Carlos," in command of Don Juan Manuel Ayala, sailed through the Golden Gate to cast the first anchor in the bay. More than a century before, in 1603, Vizcaino visited what is now the Gulf of the Farallons and mapped it as Bahia de Puerto de San Francisco. This is the first time the name San Francisco appeared on record in connection with the vicinity of San Francisco.
Early Beginnings
The settlement of what is now San Francisco was just being founded by the Spaniards when the Liberty Bell pealed the birth of this nation. First Spaniards, then Russians, then Americans came and lived to enjoy life and to rule.
The site for the Presidio of San Francisco was selected on March 28, 1776, by Colonel Juan Bautista de Anza, and on March 29, the site for the mission, Mission San Francisco de Asia (Dolores)-a combination of Mission, Moorish and Corinthian architecture. While from the beginning the mission was called San Francisco, the settlement at the cove under Telegraph Hill was known as Yerba Buena.
For many centuries, history records, traders sought to reach the Orient through a western route. San Francisco was the westerly outpost in the days of sailing vessels. Growing in stat- ure, the city has become one of the world's great distribution centers.
First Elections
Democratic self-government of the bureaucratic sort de- creed by the Mexican Republic came to Yerba Buena ( later named San Francisco) before the town itself arrived. Citizens of the Partido (civil district) of San Francisco, on Governor Jose Figueroa's orders, assembled at the Presidio on Dec. 7, 1834 to choose electors for the Ayuntamiento (district council). On the following Sunday, Don Francisco de Haro was elected to the dis- trict council as Alcalde for the projected pueblo of Yerba Buena.
Naming of the City
The village of Yerba Buena, which in 1847 was to be re- christened with the name of San Francisco, in 1835 was still an insignificant outpost frequented by roving seafarers and was little more than a waste of sand and chaparral, sloping down to a beach and small lagoon which has long since been filled in and
is now covered by massive commercial structures. El Paraje de Yerba Buena (the Little Valley of the Good Herb) derived its name in the beginning because of the aromatic vine found in the underbrush there.
The Bay
In 1835, the Bay was declared a port of entry by Governor Pablo Vicente de Sola. He appointed as captain of the Port of San Francisco, William Antonio Richardson, a young master mariner who had deserted the British whaler "Orion" in 1822 and set up the first "house" in Yerba Buena Cove, made up of some red- wood poles over which was stretched a ship's sail.
During 1836, the Port of San Francisco became an import- ant trading post. On July 1, 1836, Jacob Primer Leese, Ohio- born, partner in a Monterey mercantile firm, arrived by the barque "Don Quixote" from Monterey and by July 4 had thrown up a frame house 25 by 60 feet, the first "real" house to be built-part dwelling and part warehouse. He then summoned all the leading Mexican families and other prominent persons to an Independence Day celebration which lasted two days and a night. During the celebration the Stars and Stripes were raised beside the Mexican flag for the first time in San Francisco.
First Sur vey
In the autumn of 1839, Jacques Vioget, a versatile Swiss of the Peruvian brig "Delmira," was commissioned by Alcalde de Haro to make the first land survey of Yerba Buena. By 1841 thir- ty families comprised the village population. During the next five years some of the prominent early settlers shifted to other lo- calities in the Bay Area. At the same time, Yerba Buena, out- rivaled by the port of Honolulu, drifted back into obscurity.
"The Portsmouth"
Then, on July 9, 1846, the "U. S. S. Portsmouth" quietly dropped anchor in Yerba Buena Cove, and Capt. John B. Mont- gomery and 70 sailors and marines came ashore and ran up the Stars and Stripes on Mexico's flagpole atop the adobe Custom House near the Plaza, as the "Portsmouth" gave a 21 -gun sa- lute. Thus passed the rule of the village of Yerba Buena from Spanish to American. On Aug. 6, 1846, Captain Montgomery ap- pointed Lieut. Washington Allen Bartlett as the first Alcalde of Yerba Buena under the American flag. Bartlett was confirmed by public vote on Sept. 15. His first important decree ordered the revision of Vioget's survey, which had served to locate building lots since 1839. His civil engineer, Jasper O'Farrell, in making the survey, discovered in 1847 that streets as laid out in the early survey intersected at 22 degrees from a right angle. Cor- rection of this error, known as "O'Farrell's Swing," was made promptly.
A Reception Center Since Gold Days
When gold was discovered on Jan. 24, 1848, in Sutter's millrace on the American River, and the evidence reached San Francisco's nearly 900 inhabitants, the first gold rush, led by Sam Brannan, publisher of the town's newspaper, "The Star,' left only seven inhabitants behind. As the news spread around the world and ships came streaming into the harbor, a year later found over 6,000 miners at the "diggins," and San Francisco again was a cantonment of tents with a population reported at 2, 000 excited transients.
A STATEMENT OF ADVERTISING PRINCIPLES
I. Good Advertising ~~ aims to inform the con- sumer and help him to buy more intelligently.
2. Good Advertising ~~ tells the truth, avoiding misstatement of facts as well as possible deception through implication or omission. It makes no claims which cannot be met in full and without further qualification. It uses only testimonials of competent witnesses.
3. Good Advertising ~~ conforms to the gen- erally accepted standards of good taste. It seeks public acceptance on the basis of the merits of the product or service advertised rather than by the disparagement of competing goods. It tries to avoid practices that are offensive or annoying.
4. Good Advertising ~~ recognizes both its eco- nomic responsibility to help reduce distribution costs and its social responsibility in serving the public interest.
Advertising Federation of America
(Your Directory publishers fully subscribe to the principles set forth in this statement)
CLASSIFIED
BUYERS' GUIDE OF THE CITY OF SAN FRANCISCO
CALIFORNIA 1968
THE BUYERS' GUIDE CONTAINS THE ADVERTISEMENTS OF THE MORE PROGRESSIVE BUSINESS MEN AND FIRMS.
ALSO A COMPLETE CLASSIFIED BUSINESS DIRECTORY BEGINNING ON PAGE 129
R.L.POLK & CO. PUBLISHERS 831 Monterey Pass Road Monterey Park (Los Angeles) California 91754 Copyright, 1968, by R. L. Polk & Co.
2
ADVERTISING-DIRECT MAIL
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3
ADVERTISING AGENCIES
CUNNINGHAM AND WALSH, INC.
ADVERTISING AGENCY
PHONE 987-7850
500 SANSOME STREET
SAN FRANCISCO
ANSWERING SERVICE
LANGLOIS ANSWERING SYSTEM
AND
STONESTOWN MEDICAL EXCHANGE
24 HOUR SERVICE 731-1101
MEMBER OF
TELEPHONE
TED
E
NATIONWIDE
595 BUCKINGHAM WAY
C
ART GALLERIES
ARTHUR D. GODFREY'S GALLERY ON GEARY
MODERN ART
PHONE 982-0869
354 GEARY STREET SAN FRANCISCO
MAXWELL GALLERIES, LTD.
Established 1940
Fine Paintings Sculpture Drawings
Appraisals Restoring
Visitors Welcome Terms Arranged
PHONE 421-5193
551 SUTTER STREET
SAN FRANCISCO
T
A
S
4
AUTOMOBILE DEALERS
HUGHSON FORD SALES
FORD
FORD
"The First Ford Dealer in the World"
OFFICE AND SERVICE DEPARTMENT 1200 LARKIN STREET, CORNER BUSH
SALES DEPARTMENT 1400 VAN NESS AVENUE, CORNER BUSH
San Francisco, California (94109)
Telephone AC (415) 673-9541
CARL R. CARLSEN, INC.
TOURIST DELIVERY HEADQUARTERS SALES AND SERVICE
VOLKSWAGEN
PHONE 776-0880
1600 VAN NESS AVENUE
SAN FRANCISCO
KOHLENBERG CADILLAC INC.
NORTHERN CALIFORNIA'S LARGEST CADILLAC DEALER
Cadillac
COMPLETE CADILLAC SALES AND SERVICE LEASING CADILLACS AND ALL OTHER CARS 775-0100
1
1000 VAN NESS AVENUE
SAN FRANCISCO 94109
PORSCHE
PORSCHE
AUTOMOBILE DEALERS
5
BUICK
NELSON BUICK INC.
OPEL
USED CARS 3100 GEARY BLVD.
3700 GEARY BOULEVARD
PHONE 752-2565
SAN FRANCISCO (94118)
OCEAN DODGE, INC.
Dodge Cars
Dodge
Dodge Trucks
5th AVENUE AT GEARY BOULEVARD PHONE (415) 387-4500
SAN FRANCISCO 94118
VAN NESS OLDSMOBILE
NEW and USED CARS
LOSMOB SERVICE
SALES and SERVICE
GENERAL AUTOMOBILE REPAIRS
1700 Van Ness Avenue, San Francisco
Phone 673-9100
One of the most trusted names in Chevrolet Sales and Service for over 33 years!
Les Vogel
CHEVROLET
SERVICE DEPARTMENT OPEN DAILY 8 A.M. TO MIDNIGHT
at Chevy Island on Mission Street 1640 MISSION ST. SAN FRANCISCO Phone 861-1702
6
AUTOMOBILE DEALERS
CECIL WHITEBONE FORD
FORD
NEW and USED CARS
SALES and SERVICE
"SAN FRANCISCO LEADING FORD DEALER"
950 Van Ness Avenue -LEASING- Phone 775-8800
Who Sells It?
?
??
Consult The Classified Business Lists of This Directory for Your Quickest, Surest Answer!
7
AUTOMOBILE LEASING
JACK BARRETT TRUCK & AUTO LEASING, Inc.
Main Office 8th at Harrison Streets, San Francisco
In S. 7. Call
861-3888 TRUCK RENTAL 8th and Harrison, S. F.
626-1177 CAR RENTAL 415 Taylor, S. F.
AIRPORT SERVICE CARS-TRUCKS 589-8191
BRANCHES Oakland Airport, Oakland, South San Francisco, Redwood City, Los Altos, Sunnyvale, San Jose, Monterey, Travis Air Base
Car Rental - Truck Rental - Truck Leasing
"Car Rental Reservations Confirmed In Other Cities"
Member Of Airways Rent-A-Car System National Truck Leasing System
DAYTON TIRE DISTRIBUTOR
"Free Quotations, Cars or Trucks, Renting, Leasing; no Obligation"
RENT A CAR-ALL MAJOR CREDIT CARDS HONORED
In S. 7. Call 861-3888
8
AUTOMOBILE RADIATOR REPAIRING
OWLL RADIATOR SERVICE
REPAIRED-RECORED-CLEANED
REBUILT AND REPAIRED RADIATORS
FOREIGN-DOMESTIC
THERMOSTATS TESTED-BLOCKS FLUSHED
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