USA > Indiana > Lake County > Hammond > Hammond City Directory 1935 > Part 98
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Lists of the Directory Than Any Other Medium On Earth"
Cily Directories Compiled froma Door-to-Door Canvass Are The Cornersion
Good Mailing lots
CAUTION
R. L. POLK & COMPANY, Publishers
Deal only with well-known publishers when giving or- ders for Directory Advertising.
READ ALL ORDERS CAREFULLY BEFORE SIGNING. PAY NO MONEY IN ADVANCE. All well-known pub- lishers instruct their men to collect nothing prior to publication.
Offices in Principal Cities
Shoe Repairers-Contd Mrzlack Chas 1030 119th (PO Whi) New Way Shoe Repair Co 5406 Hohman Olechowski Stanley 411 Conkey Pikutowski Peter 644 Conkey Rizzo Saml 437 Conkey Schurma John 5316 Hohman av Sklarewitz & Kutchinsky 744 Sibley Spowski Nicholas 611 Gostlin Stackus Anthony A 525 State (CC) Stern Louis 5319 Calumet av Szymanski John 2408 White Oak av (PO Whi)
Tanas Nicholas 1118 Conkey Tapper Benj 442 Sibley Vajda Wm 611212 Columbia av Wagner Chas 5808 Calumet av Wickstrom Gunnar 1635 Roberts av (PO Whi)
Zbikoski Leon 5240 Oakley av
Shoe Shiners
Champion Shoe Repair Co 5313 Hohman Mee Hotel Shine Parlor 526412 Hohman
*Sign Painters UNIVERSAL SIGN CO, 44 156th (CC) See page 56)
Sign Painters and Manufacturers Clark Geo M 523 State Haag Sign Co rear 18 Russell Herman Melvin C 4144 Calumet av Morrison Arth J 6547 Monroe av Price Austin E 5318 Hohman av Unique Sign Co rear 644 Conkey UNIVERSAL SIGN CO, 44 156th (CC) (See page 56)
Sign and Card Writers UNIVERSAL SIGN CO, 44 156th (CC) (See page 56)
Soap Manufacturers Lever Bros Co 1271 Indianapolis blvd (PO Whi)
Social Settlements Salvation Army 619 State
Societies-Benevolent and Fraternal BENEVOLENT PROTECTIVE ORDER ELKS Hammond Lodge No 485 142-144 Rimbach CATHOLIC ORDER OF FORESTERS Baumgartner Court No 109 44 Russell Luers Court No 111 44 Russell
Women's Catholic Order of Foresters StJoseph's Court No 513 44 Russell FRATERNAL ORDER OF EAGLES Aerie No 1252 131 State
IMPROVED ORDER OF RED MEN Degree of Pocahontas No 439 44712 State INDEPENDENT ORDER OF ODD FELLOWS Indiana Conclave No 1 617 State Moltke Lodge No 676 617 State Patriarchs Militant Canton Hammond No 55 617 State Daughters of Rebekah Ladies Auxiliary of Canton No 55 Patri- archs Militant 617 State JUNIOR ORDER UNITED AMERICAN MECHANICS Burnett Council No 96 44712 State Daughters of America Daughters of America 44712 State KNIGHTS OF COLUMBUS Lincoln Abraham Assembly Fourth De- gree 520-22 Sibley Unity Council No 726 520 Sibley Daughters of Isabella Daughters of Isabella K of C Hall KNIGHTS OF PYTHIAS Hammond Lodge No 210 5454 Hohman av
Pythian Sisters Hammond Temple No 73 5454 Hohman av KNIGHTS OF THE MACCABEES Hammond Tent No 42 44712 State Ladies of the Maccabees Opal Hive No 896 4471/2 State LOYAL ORDER OF MOOSE Hammond Lodge No 570 536 Sibley Women of the Mooseheart Legion Hammond Chapter No 120 536 Sibley MASONIC Free and Accepted Masons Garfield Lodge No 569 Masonic Temple Mckinley Lodge No 712 Masonic Temple Royal Arch Masons Hammond Chapter No 117 Masonic Tem- ple Royal and Select Masters Hammond Council No 90 Masonic Temple Knights Templar
Hammond Commandery No 41 Masonic Temple AAONMS
Orak Temple Masonic Temple Order Eastern Star Hammond Chapter No 370 Masonic Tem- ple MASONIC-COLORED
Calumet Lodge No 49 146 State Order Eastern Star-Colored Order of Eastern Star 146 State MODERN WOODMEN OF AMERICA Camp No 8462 146 State PROTECTED HOME CIRCLE Protected Home Circle 44712 State TRIBE OF BEN HUR Progressive Court No 166 44712 State
Societies-Patriotic American Legion Hammond Post No 16 407 Logan Victory Post No 168 72112-23 State AMERICAN RED CROSS AMERICAN RED CROSS (Hammond Chapter. Lake Superior Court Bldg, Tel 140
BOY SCOUTS OF AMERICA Boy Scouts of America 1104 Ames Boy Scouts of America 5248 Hohman av R306 GIRL SCOUTS OF AMERICA
Girl Scouts Inc Lake Superior Court bldg PATRIOTIC SONS OF AMERICA Patriotic Sons of America 44712 State VETERANS OF FOREIGN WARS Ladies Auxiliary 4471% State Post No 3029 44712 State
Societies-Miscellaneous
Beatty Social and Athletic Club 4755 Oak Hammond Sangebund Fidelia 603-05 In- diana
*Soft Drink Manufacturers MAYER CHAS H & CO, 566 State Line (CC), Tel 553 (See page 27)
Soft Drinks-Retail Funk Harry B 5237 Hohman av Pappias Alex 42612 Sibley
Sporting Goods-Retail COLONIAL SPORTING GOODS STORE 435-437 State, Tel 466 MILLIKAN J W SPORT SHOP, 449 State, Tel 161-171
Stationers-Retail Groves Stationery Store Inc 13712 Sibley Northern Indiana Stationery Co 5251 Hohman av
Advertising the City Beyond Its Gates
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Copies of this Direc- tory are available in Directory Libraries in cities all over the Country
The City Directory is a Catalog of Your City
We Can Furnish You Any Directory Published in the world at publisher's price same day order is received
R. L. POLK & CO.
CITY, COUNTY, STATE AND NATIONAL DIRECTORY PUBLISHERS OFFICES IN PRINCIPAL CITIES
Tailors
Barelli Elia 123 State Blackburn Lavina 439 State Dmitruck Alex 1724 Indianapolis blvd PO Whi)
Egry Steven 42416 Sibley
Hammond Tailoring Co 133 State Krol Matthew 838 Morris Lem Harry 20312 Pulaski rd (CC)
Levin Max 4611/2 State
Manville Albert D 6607 California av
Molinari Frank A 56 Muenich ct Schmelz Jacob 301% State
Tancredi Angelo A 222 Douglas
Tauber Maurice 15 Rimbach
WULF'S CLEANERS & DYERS, 534 Sibley, Tel 3376 (See page 32)
Tailors-Merchant
Evanoff Steve 1119 Conkey Guss J Tailor & Clothier 420 Conkey MOLINARI FRANK A. 56 Muenich ct, Tel 3106
*Taps and Dies STANDARD EQUIPMENT & SUPPLY CORP, 534-536 Michigan, Tel Ham- mond 3060, Tel Chicago Saginaw 1060 (See front cover and pages 35 and 44)
Taxicab Service
CHECKER TAXICAB CO, 5036 Hohman av, Tel 6800 (See right top lines and page 58)
Terminal Cab Co 147 State
YELLOW CAB CO INC, 5036 Hohman av, Tel 4400 (See right top lines and page 58)
Taxidermists
Scheer Louis H 1126 Summer
*Teaming and Trucking
AHLBORN WM & CO. 402 Russell, Tels 188 and 223 (See front cover and page 33)
Telegraph Companies Postal Telegraph-Cable Co 145 Sibley WESTERN UNION TELEGRAPH CO. 409 Sibley, Tel Call "Western Union"
Telephone Companies ILLINOIS BELL TELEPHONE CO, 421 Fayette, Tel 9981
Illinois Bell Telephone Co (traffic dept) 623-24 First Trust bldg
Tile Manufacturers-Building Federal American Cement Tile Co 24
Marble Indiana Tile Works 1412 Michigan
Tinners HAMMOND CORNICE WORKS, 134 Plummer av, Tel 214 (See page 56)
Tire Dealers and Repairers Argentine Service Station 6905-07 Calu- met av
BURCII AUTO SUPPLY & SERVICE STORES INC (Firestone), 485-489
Fayette, Tels 172 and 10300 Curtis S Sidney 1 State (CC) Donaldson Paul 710 Michigan
GENERAL TIRE SALES & SERVICE, Columbia av at Indiana, Tel 425 (See back cover and page 20)
GOODRICH SILVERTOWN STORE, 5457 Hohınan av. Tel 2100 Goodyear Service 5529 Hohman av Hammond Tire Exchange 606-08 State Hess Tire & Repair Shop 5419 Calumet Kamradt Paul M 666 State Line (CC) Manis Tire & Battery Shop rear 422
Conkey
Maywood Garage & Service Station 5818 Columbia av
THIS Directory
IS TO
BE FOUND
Stenographers-Public Cole Gladys 5141 Hohman av R103 Hunter Eleanor Mrs 806 First Trust bldg
IN THE
*Stock Foods
PRATT FOOD CO, Industrial rd at MC RR, Tel 325
Directory
Libraries
Stone Dealers
AHLBORN WM & CO, 402 Russell, Tels 188 and 223 (See front cover and page 33)
BECKMAN SUPPLY CO THE, 527 Michigan, Tel 1490 (See page 3)
Principal
Cities
OF THE
YOUNG'S TRANSFER, 5422 Hohman av, Tel 359 (See left top lines and page 45)
Country
*Storage-Furniture and Household Goods FERREE RELIABLE MOVERS INC, 409 Logan, Tel 5120 (See front cover and page 57)
BECAUSE
IT IS
*Storage-Furs, Clothing, Etc HOPMAN ČO THE, 731-733 Sibley, Tel 5040 (See front cover and page 31)
A
Store Fixtures and Fittings Kraus Fred & Son Inc 5006-14 Hohman Modern Store Equipment Co 5018 Hoh- man av
Link
Truppe Fixture Exchange 5026 Hohman
*Structural Steel
HAMMOND MACHINE & FORGE WORKS. 462 Wilcox, Tel 479
*Stucco Materials
BECKMAN SUPPLY CO THE, 527 Michigan, Tel 1490 (See page 3)
*Subdividers WOODS ROSCOE E & CO, 423 Fayette, Tel 5050 (See page 53)
OF
POLK PUBLI- CATIONS
*Sunbeam Furnaces INDUSTRIAL SIIEET METAL CO THIE, 759 Logan. Tel 316 (See left top lines and page 56)
*Surety Bonds HAMMOND NATIONAL CO, 5217-19 Hohman av, Tel 4000 (See left top lines and page 41)
REISSIG & PHAIR AGENCY INC THE, R1 Minas Bldg 478 State, Tel 98 (See right top lines and page 54)
SMITH & HACKER, 125 Pulaski rd (C C), (See pages 42 and 53)
*Steam Heating Contractors SMITH COLUMBUS, 851 Hoffman, Tel 2962 (See front cover and page 47)
*Steel Sash and Doors BECKMAN SUPPLY CO THE, 527
Michigan, Tel 1490 (See page 3)
Steel and Steel Products-Dealers (See also Iron and Steel Dealers) STANDARD EQUIPMENT & SUPPLY CORP, 534-536 Michigan, Tel Ham- mond 3060, Tel Chicago Saginaw 1060 (See front cover and pages 35 and 44)
*Stokers Coal and Coke IIAMMOND PURE ICE & COAL CO, 306 Condit, Tel 332 (See page 34)
OF THE
Storage (See also Warehouses-Merchandise) Best Storage Furniture Co 530 State JOHNSON TRANSFER & FIREPROOF WAREIIOUSE, 401-407 (149) Douglas, Tels 490-491 (See right top lines and pages 57)
IN THE
Chain
USE
THE STREET AND AVENUE GUIDE AND DIREC- TORY OF HOUSEHOLDERS FOR DELIVERY ACCURACY AND EFFICIENCY
Tire Dealers and Repairers-Contd Ramsey's Service Station Garage 4756 Calumet av
*Tires-Automobile GENERAL TIRE THE, General Tire Sales & Service Distributors, Columbia av at Indiana, Tel 425 (See back cover and page 20)
GOODRICH SILVERTOWN STORE, 5457 Hohman av, Tel 2100
*Tires-Truck
GENERAL TIRE THE, General Tire Sales & Service Distributors, Columbia av at Indiana, Tel 425 (See back cover and page 20)
Toilet Preparations-Wholesale Linden Laboratories 521 State
*Tools-Wholesale STANDARD EQUIPMENT & SUPPLY CORP, 534-536 Michigan, Tel Ham- mond 3060, Tel Chicago Saginaw 1060 (See front cover and pages 35 and 44)
*Torrid Zone-Furnaces INDUSTRIAL SHEET METAL CO THE, 759 Logan, Tel 316 (See left top lines and page 56)
Tourist Agents Miller's Travel Bureau bsmt First Trust bldg
*Toys-Dealers
GOODRICH SILVERTOWN 5457 Hohman av, Tel 2100
STORE,
Toys and Games-Manufacturers Junior Toy Corp 235 Marble
*Trade Lists POLK R L & CO, 367 W Adams, Chi- cago, Ill
Transfer Companies American Motor Transfer Co 739 Logan JOHNSON TRANSFER & FIREPROOF WAREHOUSE, 401-407 (149) Douglas, Tels 490 491 (See right top lines and page 57)
YOUNG'S TRANSFER, 5422 Hohman av, Tel 359 (See left top lines and page 45)
*Transportation-Motor Bus
CHICAGO & CALUMET DISTRICT TRANSIT CO, 4923 Columbia av, Tel 4580 (See page 30)
Transportation Companies-Freight Automobile Chicago & Calumet Dist Transit Co dis- patchers office 304-12 Gostlin
*Truck Owner Lists POLK R L & CO. 367 W Adams, Chi- cago, Ill
Trucking and Teaming (See also Expressing and Moving) Arters Eug M 7132 Chestnut av FERREE RELIABLE MOVERS INC, 409 Logan, Tel 5120 (See front cover and page 57) Gifford Harry E 536 Gostlin Indiana Illinois Forwarding Corp 1055 Indianapolis blvd (PO Roby) Jones Henry J 4513 Cameron av Kaiser Benj G 1526 Roberts av (PO Whi)
Mickow Geo H 4544 Towle av Milne Trucking Co 2728 164th pl Mroch Eric J 520 Freeland av (CC) Red Top Trucking Co 1261 Summer Rogers Wm D 4516 Elm av
Schrum Wm G 44 Schrum rd (CC) Sprout & Davis Inc 1101 Indianapolis blvd (PO Roby) Welsh Bros Motor Service 630 State
*Trucks Rented
FERREE RELIABLE MOVERS INC, 409 Logan, Tel 5120 (See front cove and page 57)
Trust Companies
CALUMET STATE BANK, 5231 Hohman av at Fayette. Tel 6900 (See front stencil and page 24)
*Trustees
CALUMET STATE BANK, 5231 Hohman av at Fayette, Tel 6900 (See front Stencil and page 24)
Typewriting Machines-Dealers
Herring Wayland F 60 Clinton Hoyt Richd F 5420 Hohman av Service Shop 5320 Hohman av
*Undertakers
EMMERLING FUNERAL CHAPEL, 5322 Hohman av, Tel 9 (See left top lines and page 38)
NEIDOW FUNERAL HOME, 117 Rim- bach, Tel 398 (See front cover and page 39)
OEXMANN FUNERAL HOME THE, 5713 Hohman av, Tel 1057 (See page 39)
Upholsterers
Bendel Geo 6245 Calumet av Krause Henry J 913 Hoffman
*Vacuum Cleaning-Furnaces and Boilers HARRIS A R HEATING & VENTILAT- ING CO, 4548 Hohman av, Tel 3023 (See page 39)
*Valves and Fittings STANDARD EQUIPMENT & SUPPLY CORP, 534-536 Michigan, Tel Ham- mond 3060, Tel Chicago Saginaw 1060 (See front cover and pages 35 and 44)
Vending Machines Automatic Canteen Co of Ind Inc 5308 Sohl av Calumet Vending Machine Co 312 Eliz- abeth (CC)
*Ventilating-Air Conditioning INDUSTRIAL SHEET METAL CO THE, 759 Logan, Tel 316 (See left top lines and page 56)
Veterinarians EBRIGHT GLENN L, MDC, 532 Fayette, Tels 36 and 1928 Ward Jas R 6012 Calumet av
Violin Makers and Repairers ERICSON JOHN II, 107 Citizens Na- tional Bank Bldg 5141 Hohman av
*Vulcanizing GENERAL TIRE SALES & SERVICE, Columbia av at Indiana, Tel 425 (See back cover and page 20)
*Wall Board HOME LUMBER CO, 5720 Columbia av and Summer blvd, Tels 4420 and 4421 (See page 42)
PAXTON LUMBER CO. 4928 Hohman av, Tel 22 (See page 43)
MAILING
L
S
OF ANY PROFESSION BUSINESS OR TRADE FOR ANY LOCALITY
Our Exceptional Facilities as DIRECTORY PUBLISHERS Insures an Ascuracy in Our Lists that Can not be Excelled
Write for Booklet "MAILING LISTS THAT PULL"
R. L. POLK & CO. PUBLISHERS
Emmerling Funeral Chapel FUNERAL DIRECTOR AND EMBALMER Ambulance Service-Calls Answered Day or Night 5322 Hohman Av. Phone 9 Res. Phone 632
*Wall Board-Celotex NORTHERN INDIANA LUMBER & GENERAL TIRE SALES & SERVICE, Columbia av at Indiana, Tel 425 (See back cover and page 20)
COAL CO, 114th and Lake av (PO Whi), Tels Whiting 670 and 671 and Hammond Enterprise 1880 (See back cover left top lines and page 43)
Catalogs of Leaders in Their Lines
Wall Paper Dealers-Retail Calumet City Paint Store 137 Pulaski rd (CC) Liebich G J Co 126 Sibley Schmueser Wm 420 Sibley SMITII DECORATING CO, 5411 Hoh- man av, Tel 563 (See page 45)
Wall Paper Manufacturers Commercial Wall Paper Mill Inc Hoffman
712
Warehouses-Merchandise Great Lakes Warehouse Corp Plummer at State Line av
*Warm Air Ileating INDUSTRIAL SIIEET METAL CO THE, 759 Logan, Tel 316 (See left top lines and page 56)
Washing Machines-Dealers LaMere Washing Machine Co 625 Sibley Maytag Appliance Co 145 and 721 State Millikan J W Sport Shop 449 State Taylor Washing Machine Co 405 State
READ THE ADS IN THE
Watch and Jewelry Repairing Huff Wm A 520612 Oakley av Johnston Gordon 71712 State Smith R Harvey 5442 Calumet av
Weatherstrips-All Metal-Rolscreen TOOM & VANDERBY SCREEN CO, 6131 Calumet av, Tel 5107
BUYERS' GUIDE
Welders and Brazers Acme Welding Co 5507 Calumet av C & E Welding & Boiler Works Sohl av
Hammond Welding Works 646 Fayette Ramsey's Service Station Garage 4756 Calumet av
5341
In the Front of this Book
They Are Small Catalogs in This Big Catalog of Your City
*Wheels Change Over Specialists
Window Shade Manufacturers
Brown Jim Shade & Awning
Co
528
State
Hildebrand Fred J 678 State Line av (C C Independent Shade & Awning Co 628 167th
Window and Show Card Writers UNIVERSAL SIGN CO, 44 156th (CC) (See page 56)
Wines and Liquors-Retail Blue Grass Liquor Store Inc 5259 Hoh- man av
Calumet Beverage Co 209 Pulaski rd (C C)
Kolonko Stanley 241 Gostlin
*Wire Rope and Cables STANDARD EQUIPMENT & SUPPLY CORP, 534-536 Michigan, Tel Ham- mond 3060, Tel Chicago Saginaw 1060 (See front cover and pages 35 and 44)
Women's Furnishing Goods-Retail Nagdeman Meyer 5148 Hohman av Natalie Hosiery Shop 5143 Hohman av Neumode Hosiery 5140 Hohman av ROTIISCHILD & HIRSCH INC, 5244- 46 Hohman av, Tel 5620 Sales Jennie 5417 Hohman av
Wood Dealers AHLBORN WM & CO, 402 (140) Russell, Tels 188 and 223 (See front cover and page 33)
BECKMAN SUPPLY CO THE, 527 Michigan, Tel 1490 (See page 3) CALUMET COAL & SUPPLY CO, 602 (252) Detroit, Tels 655 and 567 (See left top lines and page 34)
X-Rav Laboratories
Hammond X-Ray Laboratory 137 Rim- bach
527
MULTIGRAPHING, ADDRESSING and MAILING SERVICE
All kinds of facsimile or imitation typewritten letters executed. With us addressing and mailing is but a matter of hours-not days. Mailing contracts of any size despatched. R. L. POLK & CO., Publishers
OFFICES IN PRINCIPAL CITIES
MORE GOODS' ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
THIS Directory
IS TO BE FOUND IN THE Directory
Libraries
OF THE
Principal Cities OF THE Country BECAUSE
IT IS
A Link IN THE Chain
OF
POLK PUBLI- CATIONS
PHONE: 5172
JOHN L. SCHREINER
Sanitary Plumbing and Heating
We Finance Loans on Plumbing and Heating 638 SIBLEY STREET
Advertising the City Beyond Its Gates
-
Copies of this Direc- tory are available in Directory Libraries in cities all over the Country
5
I O
-
The City Directory L is a +| Catalog of Your City
The City Directory
is the most effective and most eco- nomical method of reaching all the people all the time. Those who buy without looking at the list of those who sell do themselves great injus- tice. The classified lists in the Busi- ness Directory form the best Buyers' Guide on earth. A modern, up-to- date method of getting what you want.
DO NOT CIRCULATE
B
HAMMOND PUBLIC LIBRARY
3 1161 00527 3712
When You Want It -- We Have It
THE
BECKMAN SUPPLY CO.
TELEPHONES :
WEstmore 1-1490 TUrner 6-3641
Far Cancreting, Masonry, Plastering and Roofing Materials
Steel Sash and Other Building Specialties Face Brick, All Textures and Shades Domestic and Steam Coal, Cake and Wood
STOKER COAL OF ALL KINDS
Our Storage and Handling Facilities Assure You Prompt Service At All Times
Yard and Office 527 Michigan St., Hammond
C
Headquarters for late-type,
low-cost PRODUCTION MACHINERY ...
You name it . . . STROM has it!
MODERN HI-SPEED COLD HEADERS AND RELATED BOLT AND NUT MACHINERY MODERN HI-SPEED FORGING PRESSES, DROP HAMMERS, UPSETTING AND FORGING MACHINERY
ROLLING MILLS, STRUCTURAL, SHIPBUILDING AND COLD FORMING MACHINERY
STROM ALSO PURCHASES MACHINES AND PLANTS Funds are available for the pur- chase of single machines or com- plete plants. Plant liquidations also handled.
STROM MACHINERY CORP.
STROM has an entire warehouse of new and "like new" heavy met- alworking and production equip- ment .... at USED EQUIP- MENT PRICES!
The STROM reputation has been built on: Fine late-type machines ... Money-back guar- antce ... Wide selection .... Tremendous stocks ... Imme- diate delivery ... Engineering assistance .. . Modern facilities. 1
Write or Call for FREE Stock Bulletin . . . listing hundreds of guaran- teed machines at a fraction of new machinery cost!
Phones:
CHICAGO HAMMOND
BAyport 1-2681 WEstmore 3-0880
STROM
MACHINERY CORP.
1816 SUMMER STREET, HAMMOND, INDIANA
X
This Publication Is The Product of a Member of
PUBLICO ASSOCIATION OF NORTH AMERICAN
1898
ED
DIRECTOR
BLISHERS
-thus assuring you the ultimate service that skill and care- can produce in the way of City Directories or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all de- partments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat addi- tional listings as advertising, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standard- ize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and
social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business in- tegrity.
6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circu- lation, placing the test of reference publicity upon its accessibility to seek- ers, rather than on the number of copies sold.
8. To co-operate with approved or- ganizations and individuals engaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the high- est and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
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HAMMOND CITY DIRECTORY (1985)
CITY DIRECTORY USES Y
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1935) R. L. POLK & CO.'S
FOR EVERY BUSINESS Z
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
HAMMOND CITY DIRECTORY (1935)
Copies Bunuing Loan & Savings Association VERYBODY Should Have Building and Loan Shares for Systematic Saving 40 SIBLEY 51.
CAPITAL STOLE $2.000 000 00) PHONES 3880-3881
Hammond's Authorized Ford and Lincoln Dealer
HERSCHBACH MOTOR CORPORATION
Hammond 425
Columbia ar Indiana Ave.
The GENERAL TIRE
General Tire Sales & Service ELI HODONOS
See page 20
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R. L. POLK & CO., Publishers 367 W. Adams St., Chicago, IIL.
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NORTHERN INDIANA LUMBER & COAL CO. PHONES WHITING 670-671 AND HAMMOND ENTERPRISE 1880 STREET AND LAKE AVE. WHITING, IND.
HOHMANAY
TELS. 3894-6289
J. HERMAN PLUMBING AND HEATING CORPORATION
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