USA > Indiana > Lake County > Hammond > Hammond City Directory 1939 > Part 124
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Tire Dealers and Repairers
SWARTHOUT & CRAIG INC, 1105 119th, Tel Whiting 1073 (For further information see front cover, left top lines and page 8 Buyers' Guide)
*Trade Lists
POLK R L & CO, 225 N New Jersey, Indianapolis, Ind
*Truck Owner Lists
POLK R L & CO, 225 N New Jersey, Indianapolis, Ind
Trucking and Teaming
Justak & Sons 2336 Schrage av Sprout & Davis Inc Indianapolis blvd nr B&OChiRR
*Undertakers See Funeral Directors
*Wall Board-Johns-Manville
NORTHERN INDIANA LUMBER & COAL CO, 114th and Lake av (W), Tels Whiting 670 and 671 and Ham- mond Enterprise 1880 (For further in- formation see back cover, left top lines and pages 18 and 30 Buyers' Guide)
Watch and Jewelry Repairing
Pollock Benj 1306 119th Stice Hal V 1520 119th
Welders and Brazers Hargrove Dennis 1701 Atchison av
Window Shade Manufacturers Whiting Shade & Awning Co 1242 119th
Women's Furnishing Goods-Retail Eaton Lillian Mrs 1309 119th Lipay Andrew 1238 119th
MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
C C 1 C Northern Indiana Public Service Company
Hammond is general headquarters for the 12,000 square miles of territory served by the
X
This Publication Is The Product of a Member of
PRO Bouo PUBLICO ASSOCIATION OF NORTH AMERICAN
1898
DIRECTORY
ISHERS
-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all de- partments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat addi- tional listings as advertising, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standard- ize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and
social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business in- tegrity.
6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circu- lation, placing the test of reference publicity upon its accessibility to seek- ers, rather than on the number of copies sold.
8. To co-operate with approved or- ganizations and individuals engaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the high- est and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories,
Association of North American Directory Publishers .
354-360 4th AVE.
New York City
HAMMOND-WHITING CITY DIRECTORY (1939)
CITY DIRECTORY USES Y
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages- check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
C. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1939) R. L. POLK & CO.'S
Z FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons" full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
IND-WHITING CITY DIRECTORY (1939)
Peoples Biniding Loan & Savings Association
For
140. 1650
Under Federal S .
fo $5,00 .00
Citizens Federal Savings and Loan Association First Mortgage Loans
5272 HOHMAN AVE. PHONES 439-493
Abrahamson Motor Sales
CHRYSLER and PLYMOUTH Sales and Service DIAMOND T TRUCKS
YMOUTH
5842-54 Calumet Ave. Plone 25 43
3. CLINN ELLI MIN Pre Bient
ELLYSON REALTY CO. Real Estate and Mortgage Loans
410 Fayette St.
TJ. 55
General Insurance Department 524112 Hohman Ave. Tel. 71
Northern Indiana Lumber & Coal Co.
HEADQUARTERS LAKE SHORE HOUSING GUILD A Complete Home Building Service Lumber - Millwork - Building Material and Coal Transit Mix Concrete - Insulation - Glidden's Paints Johns-Manville Products
Phones Whiting 670-671 and Hammond Enterprise 1880 114th Street and Lake Åve. Whiting, Ind.
PUBLIC'S MOVING CO. "VAN LINES" LOCAL COAST TO COAST MOVERS, SHIPPERS, STORAGE HAMMOND, IND. PHONE 4411
9 STATE ST
PHONE
4846
******
RICHTER ACCORDION SCHOOL
*****
Private and Class In truction
Lumber
Millwork
5720 COLUMBIA AVE. PHONES 4420-4421
Insulation - Roofings
HOME LUMBER CO.
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