USA > Indiana > Marion County > Indianapolis > Polk's Indianapolis suburban (Marion County, Indiana) directory, 1959 > Part 15
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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TEL. MElrose 5-1503
TREE SURGERY-Contd
Gibbons Raymond H 527 W Hanna av (Perry Twp) Griggs Tree & Lawn Service 6102 Mass av (War Twp)
MID-WESTERN TREE EXPERTS, 7635 N Michigan rd, Augusta (8), Tel TR 8-2334 (See Yellow Page 74) Shaw Basil B Landscape & Tree Service 6715 E 34th (War Twp)
*TRUCK MANUFACTURERS
INTERNATIONAL HARVESTER CO, Indianapolis Works, 5565 Brookville rd, Indpls 19, Tel FL 6-8891
TRUCK and BUS BODY MANU- FACTURERS
Acme Truck Body & Hoist 7007 N Michi- gan rd (Wash Twp) Premier Manufacturing Co Inc rear 5730 N Michigan rd (Wash Twp)
TRUC KING (See also Expressing and Moving)
Allied Truckers Inc 3100 E 56th (Wash Twp)
Barlow Floyd S 5630 Maplewood dr (S) Bertram W M 4902 W Naomi (Wayne Twp)
Boyer Trucking Co 3308 S Temple av (Perry Twp)
Brunes & Cornett Paving & Trucking Co 13 09 E 86th (Wash Twp) Burton Donald L 2439 E Tulip dr (Perry Twp) Cardinal Machinery Movers 3401 W Kelly (Wayne Twp)
Carrier Trucking Co 1101 Worchester (Center Twp) Cordell Geo 4723 W Naomi (Wayne Twp) Dawson Raymond E 3352 S Collier (Dec Twp)
Federal Express Inc 3200 Bluff rd (Perry Twp)
Finchum Trucking Co 1231 W Troy av (Perry Twp)
Flanagan Bros Trucking & Landscape 5575 E 56th BW (Law Twp) Frost Robt C 4501 Maple la (Law) Games Robt L 1627 N Alton av (S) Githen's Trucking 3309 S Temple av (Perry Twp)
Gullans Roger W 2196 Alton (BG) Harding Ronald P 5050 W 16th (S) Harris Walter E 2116 E 69th (R) Havens John W 5202 W Morris (Wayne Twp)
Hurst Andrea T 49 W Edwards av (Perry Twp)
Jackson Trucking Co Inc 444 W Troy av (Perry Twp) Kaney Albert J 1103 Denison (Wayne Twp) Kellams Bros Trucking Co 2880 E Hanna av (BG)
Kemp LeRoy 1330 Edgecombe av (Perry Twp)
Knight Elmer E 3549 Egelhoff la (Perry Twp)
LaFara James W 225 W Hanna av (Perry Twp)
McCarty Leland C 1932 W 64th (Wash Twp)
Michaelis Wm A 3901 Brill rd (Perry Twp)
Miller Herman C 3135 E 71st (Wash Twp)
Newkirk's Trailer Transport 4661 W Wash (Wayne Twp) Pierson Weimer S 4401 Bluff rd (Perry Twp)
Popp James J Dump Truck Service 3520 E Hanna (BG)
Randall Robt J 2029 N Berwick av (S) Reed Ford 2701 S Delaware (Center Twp) Reeves James M 6451 N Michigan rd (Wash Twp)
Robbett Joseph C 5029 Melrose (Wayne Twp)
Scanland John A 2720 S Tibbs av (Wayne Twp)
Stanley J R 2481 Mann dr (BG) Terry Geo W 3431 Mooresville rd (Dec Twp)
Thatcher Randy 2008 W Riviera dr (Wash Twp)
Turner Floyd 4645 Carson av (Perry Twp)
Vickrey Richd W 114 Center (Cle) Warrum Brothers Dump Truck Service 6024 W Minnesota (Wayne Twp) Waterman Mathew D 3306 S Coffey (Perry Twp)
Whitlock Virgil 2 701 Mars . Hill av (Mars H Wildrick Geo W 2936 S Lyons av (Mars H) Ziegler Chas A 16.56 N Livingston av (S)
*TRUCKING COMPANIES
BEST WAY OF INDIANA INC, 350 Wis- consin, Indpls (25), Tel ME 2-6383 SPURLING TRUCKING INC, 1101 W 26th, Indpls (23), Tel WA 6-5455 (See Yellow Page 75)
TRUCKS-LEASING
Hallowell & Co Inc 3901 Madison av (Perry Twp) Troy Equipment Co 3901 Madison av (Perry Twp)
TRUCKS-MOTOR
FORD AUTOMOBILES, Harry A Sharp Co Inc Dealers, 443 Virginia av, Indpls 3, Tel ME 2-9341 (See Yellow Page 12)
KELLY SALES CO, 340 S Madison (Greenwood, Indiana), Tel TU 1-2577 (See Yellow Page 11)
MONARCH AUTO SALES, Inc.
Meridian at 11th
Domestic - Foreign Cars * Sales and Service
MONARCH 18 YEARS SAME LOCATION
Sales SEI VICE
Tel. MElrose 5-3341
151
THE ASPY - SOMERVILLE AGENCY INSURANCE and BONDS
604 Test Bldg. 54 Monument Circle
Telephone MElrose 5-2311
TRUST COMPANIES
Reed Mark 9156 Wash blvd (Wash Twp)
*TYPESETTING
ALEXANDER FRED B, 111-15 S Capitol av, Indpls (25), Tels ME 4-2206 and 5-5389
*UNDERTAKERS
HERRMANN G H FUNERAL HOME INC, 1505 S East, Indpls (25), Tel ME 2-8488, Res Tel CL 1-9350 (See Yel- low Page 33)
JORDAN FUNERAL HOME, 2428 E 10th, Indpls (1), Tel ME 6-4304 (See Yellow Page 34)
UPHOLSTERERS
A & B UPHOLSTERING SHOP, 823 N Gray, Indpls (2), Tel ME 8-4000 Acme Upholstering Service 2103 Hobart (Center Twp) Allen Wilfred K 817 Fletcher la (BG) Brinkman Chris C 124 N Muessing rd (Cum)
Economy Upholstering Co 3343 W 10th (S) Eggerding Erwin E 715 Thompson rd (Perry Twp)
Freeman Cecil L 5140 Crown (RR) M & M Upholstering Co 641 S Fleming (Wayne Twp)
RUFFIN JACOB UPHOLSTERING, 2870 N Olney, Indpls (18), Tel LI 6-5818 Sherman Upholstering Co 3943 Southeast- ern av (Center Twp)
UPHOLSTERING FABRICS and MATERIAL
Puckett Tassel Co 4104 E Minnesota (Center Twp)
* USED CARS
MCKAY RAY INC (Ford), 1703 E 38th, Indpls (18), Tel WA 5-9815
*VACUUM CLEANERS-DISTRI- BUTORS
FILTER QUEEN CORPORATION, 2174 N Meridian, Indpls 2, Tel WA 5-5387
VALVE MANUFACTURERS
American Valve & Enamel Corp 2855 S Holt rd (Mars H)
VARIETY STORES .. (See also General Merchandise)
Edwards Variety Store 5243 Rockville rd (Wayne Twp)
Franklin Ben 5 & 10c Store 7091 N Michi- gan rd (Wash Twp) Plaza Variety Store 3921 W Wash (Wayne Twp)
Rose Shoppe The 7777 W Wash (BD) Smith's General Store 7102 W Wash (BD) Southport Variety Store 126 Union (S Port) Walden's Variety Store 3138 S Keystone av (Perry Twp)
VENDING MACHINES
K & K Games 600 Mitchner (War Pk) Shelhorn Walter E 7369 Edgewater dr (MH)
VENETIAN BLINDS-MANUFAC- TURERS
Ace Blind Co 2307 N Emerson av (War Twp)
VENTILATING EQUIPMENT
Forth Glenn W 3202 StPaul (Perry Twp)
VENTILATOR MANUFACTURERS
JORDAN PAUL R & CO INC, 311 E South, Indpls (25), Tel ME 2-5766
VETERINARIANS (See also Animal Hospitals)
Bottema Mark C 3010 S Meridian (Perry Twp)
Dobson Chas C 3401 W 79th (A) Dunson Louis O 1004 W 64th (Wash Twp) Hamilton Geo W 61 VanDyke (S Port) Odorn Lee H 2721 E 66th (R) Showalter Russell A rear 11623 E Wash- ington (Cum)
Thomas Wm A E 75th (Wash Twp)
WALL CLEANERS
CROOK JOHN J COMPLETE HOUSE CLEANING SERVICE, 556 Udell, Indpls (23), Tel WA 4-1761 (See Yel- low Page 40)
*WALL PAPER CLEANERS
CROOK JOHN J COMPLETE HOUSE CLEANING SERVICE, 556 Udell, Indpls (23), Tel WA 4-1761 (See Yel- low Page 40)
WALL PAPER-RETAIL
Possman Paint & Wallpaper Inc 2751 Brill (Center Twp)
*WAREHOUSES-HOUSE HOLD GOODS
HOGAN TRANSFER & STORAGE CORP, 863 Massachusetts av, Indpls 6, Tel ME 9-2451
WAREHOUSES-MERCHANDISE
Almar Supply Co 505 E Thompson rd (Perry Twp) Strohm Warehouse & Cartage Co No 3 4001 E Raymond (War Twp)
WASHING MACHINE REPAIRERS (See also Household Appliances- Repairers)
Ash LaVerne 3426 Elizabeth (War Twp)
WASHING MACHINES-SALES and SERVICE
West Side Maytag Sales 5506 W Wash (Way Twp)
G. H. HERRMANN FUNERAL
HOME INC.
Ambulance Service
You Have the Use of Our Modern Air Conditioned Funeral Home and Organ Without Additional Charge · 1505 S. EAST (25) Telephone MElrose 2-8488
E S
U
a person or firm
The Alphabetical Section to get Complete Information on
152
Specializing in:
SPECIMEN SHADE TREES
LANDSCAPE PLANNING AND PLANTING For 26 Years
Engledows TREE AND LANDSCAPE SERVICE 3002 West 71st Street . New Augusta, Indiana . Tels. TRinity 8-2330 or 8-2339.
WATCH, CLOCK and JEWELRY REPAIRING
Hendrickson Jewelry & Watch Repair 5331 W Wash (Wayne Twp) Meacham Wm A 3408 Madison av (Perry Twp) Parker's Watch Shop 4904 W 16th (S)
*WATCHES-RETAIL
KAY JEWELRY CO, 137 W Washington, Indpls (4), Tel ME 5-3487 (See Yellow Page 43)
WATER COMPANIES
CARTERSBURG-CRYSTAL SPRINGS INC, 955 FtWayne av, Indpls 7, Tel ME 4-2536 (See Yellow Page 75) INDIANA POLIS WATER CO, 1220 Speed- way av, Indpls (7), Tel ME 9-1501
*WATER COOLERS
CARTERSBURG-CRYSTAL SPRINGS INC, 955 FtWayne av, Indpls 7, Tel ME 4-2536 (See Yellow Page 75)
WATER HEATERS-MANUFAC- TURERS
Wholesale Service Co 7460 N Mich rd (A)
WATER SOFTENER SERVICE
Imperial Water Conditioning Co 6941 Madison av (H) Neptune Water Conditioner Co 4024 Madison av (Perry Twp)
WATER SOFTENERS-MANUFAC- TURERS
Staysoft Indianapolis 5110 Miller (Wayne Twp)
WATER SUPPLY COMPANIES
Layne-Northern Co 227 W Edwards av (Perry Twp)
*WATER and GAS COMPANIES
INDIANA GAS & WATER COMPANY INC 1630 N MERIDIAN INDPLS 2 TELEPHONE WA 6-3351
WEAVERS and REWEAVERS- GARMENT
Best Weaving Service 10001 E Washing- ton (Cum)
*WELDERS
NORTHSIDE WELDING CO, 2901 E 56th, Indpls (20), Tel CL 5-3987
WELDERS and BRAZERS
B & B Welding Co Inc 4869 Mehaffey (Law)
Forney Arc Welders 7011 W Wash (BD) Hill's Cracked Block Service 5249 E 30th (War Twp)
Miller's Welding Service ws N Tansel rd (Cle)
Oliver Loren 3116 W Minnesota (Wayne Twp)
P & N Welding Service 3449 W Kansas (Wayne Twp) Staley John 3731 S Kealing (BG)
WELL DRILLERS and BORERS
A A A Well Drilling Co 2720 Brill rd Barnett Charles D 5005 Hardegan (Perry Twp)
Brown's Well Drilling Service 10465 E 10th (War Twp)
Butler & Son 5250 E Minnesota (War Twp) Contract Drilling 2351 Kentucky av (Dec Twp)
Curlee Raymond L 2746 Edgewood av (Perry Twp)
Dean's Well Drilling Service (water) 841 W Sumner av (Perry Twp) Gullion & Phelps Well Drillers (water) 2055 Irvin (Warren Twp)
Hamilton Bros Well Drilling Co Inc 4025 Rockville rd (Wayne Twp)
Hamilton Well Drilling 2912 E Murry (Perry Twp)
Hatten Dempsey L 752 Martin (Perry Twp)
Matlock Brothers 4807 Plainfield av (Wayne Twp)
Merritt Earl H Well Drilling Co (water) 7160 New Augusta rd (NA)
Reeves Ralph Well Drilling Service 5200 W Bradbury (Wayne Twp)
Reeves Roy & Son 5021 W Beecher (Wayne Twp)
Smith Harry N 854 S Lyndhurst dr (Way Twp)
Turner Robt D 528 Cole (Wayne Twp)
*WELL DRILLING CONTRACTORS
REEVES ROY & SON, 5021 W Beecher, Wayne Twp (41), Tel CH 4-5126
*WINDOWS-ALUMINUM
PER-FIT PRODUCTS DIVISION, 1100 E 52d, Indpls 5, Tel CL 5-2421 SPICKELMIER COMPANY, 1100 E 52d, Indpls 5, Tel CL 5-2421
*WINDOWS-AUTOMOBILE
UPTOWN AUTO GLASS CO, 720 N Capi- tol, Indpls (4), Tels ME 4-5761 and ME 4-1753 (See page Y)
Monarch Buick Co., Inc.
6525 E. Washington Monarch Corners
BUICK . JEEP . OPEL Sales and Service Tel. Fleetwood 9-8222
OFFICE SUPPLIES
INC.
STATIONERS
INDIANAPOLIS 3, INDIANA
MElrose 2-9436
State
550 VIRGINIA AVE.
THE
FURNITURE AND EQUIPMENT
All kinds of facsimile or imitation typewritten letters executed. With us Multigraphing, Addressing and Mailing Service
addressing and mailing is but a matter of hours - not days. Mailing con- tracts any size dispatched.
R. L. POLK & CO., Directory Publishers
153
EMPIRE LIFE & ACCIDENT INSURANCE CO. ORDINARY and WEEKLY PREMIUM LIFE PROTECTION
Empire Life Building 2801 N. Meridian, Indianapolis (7)
Home Office Tel. WAInut 5-9671
*WINDOWS-STORM
KOOL VENT ALUMINUM AWNING CO, 601 N Pennsylvania, Indpls (4), Tel ME 4-3377 SURE TITE HOME IMPROVEMENT CO, 2313 E Washington, Indpls, Tel ME 7-1603 (See Yellow Page 39)
WIRE GOODS MANUFAC- TURERS
INDIANA WIRE & SPECIALTY CO INC, Office 935 Daly, Indpls 2, Tel ME 8-1421, Plant 24 Shelby, Indpls, Tel ME 2-2041
WIRE MANUFACTURERS
Radio Wire Manufacturing Co Inc 7390 New Augusta rd (NA)
WIRE and IRON WORK
Amco Steel Fence Co 56 74 W Wash (Way Twp)
*WIRING-COMMERCIAL, INDUS- TRIAL and DOMESTIC
GARDNER ELECTRIC CO INC, 2313 E Washington, Indpls (1), Tel ME 8-5532 WOOD PRODUCTS MANUFAC- TURERS
Dillman Wood Products 3510 Division (Perry Twp)
*WOODWORKING MACHINERY
KLINGSTEIN MACHINERY INC, 612 N Delaware, Indpls (4), Tel ME 9-1311 (See Yellow Page 48)
*WRECKER SERVICE-TOWING
BLUE & WHITE SERVICE INC, 2425 Lafayette rd, Indpls 22, Tel WA 5-6455 (See Yellow Page 73)
*YEAR BOOK PRINTING
CUMMINGS J PIERCE, 640 E Walnut, Indpls (4), Tel WA 4-4706 (See Yellow Page 61)
POLK CITY DIRECTORIES
ALABAMA Anniston Bessemer Birmingham Dothan Gadsden Mobile Montgomery Phenix City Selma Tuscaloosa
ARKANSAS
Camden El Dorado Fayetteville Fort Smith Hot Springs Jonesbaro Little Rock Malvern Pine Blut! Texarkana
CALIFORNIA
Alhambra Bakersheld Burbank Chico-Oroville Culver City Downey Eureka Fresno Glendale Hayward and San Leandro Imperial Valley Inglewood Kings County Lakewood Long Beach Los Angeles Marysville Merced-Madera Modesto Monrovia. Arcadia Monterey. Pacific Grove Napa
Oakland Ontario Palo Alto Pasadena Petaluma Pilisburgh and Anhoch Pomona Redding Redondo Beach Redwood City Richmond Sacramento Salinas San Bernardino San Bruno San Diego San Francisco San Jose San Luis Obispo San Pedro and Wilmington Santa Barbara Santa Cruz Sonta Monica Santa Rosa Stockton Talt
Temple City Tulare County Vallejo Ventura-Oxnard Whittier Woodland
COLORADO
Boulder Colorado Springs Denver Denver House- holders Grand Junction Pueblo
DELAWARE
Wilmington
DISTRICT OF COLUMBIA Washington
FLORIDA
Bradenton Clearwater Daytona Beach DeLand Fort Lauderdale Fort Myers Fort Pierce Jacksonville
Jacksonville Beaches Lakeland Melbourne- Eau Gallie Miami New Smyrna Beach Ocala Orlando Palatka
Panama City Pensacola St Augustine St. Petersburg St. Petersburg Gull Beaches
FLORIDA-Contd.
Sanlord Sarasota. Tallahassee Tampa Vero Beach West Palm Beach
GEORGIA Atlanta Atlanta Suburban Augusta Brunswick Columbus Dalton Gainesville LaGrange Macon Rome Savannah Valdosta
TERRITORY OF HAWAII
Honolulu
IDAHO
Boise Caldwell.Nampa Coeur d Alene Idaho Falls Payelle and Weiser Pocatello Twin Falls
ILLINOIS
Aurora Belleville Bloomingion Canion Champaign-Urbana Danville Decatur DeKalb
East St. Louis Edwardsville Elgin Evonston Freeport Galesburg Jacksonville Joliet Kankakee Kewanee La Salle-Peru Lincoln Mattoon Morris Ottawa Pekin Peoria Pontiac Rocklord and Loves Park Rock Island Moline St. Charles. Batavia and Geneva Springlield
Sterling. Rock Falls and Morrison Streator Tri-Cities Woukegan and North Chicago
INDIANA
Bedford Bloomingion Brazil Columbus Crawlordsville Decatur Elkhart
Evansville Fort Wayne Franklort Gary Goshen Hammond Huntington Indianapolis Kokomo Lalayette LaPorte
Logansport Marion -Michigan City Muncie New Albany Jeffersonville Peru Richmond Seymour Shelbyville South Bend and Mishawaka Terre Haute Valparaiso Vincennes Warsaw Washington
IOWA
Amos Boone Burlington Cedar Falls Cedar Rapids Charles City Council Bluffs Davenport Des Moines Dubuque
IOWA-Cantd. Fort Dodge Fort Madison lowa City Keokuk Marshalltown Mason City Muscatine Newton Oelwein Oskaloosa Ottumwa Sioux City Spencer Waterloo
KANSAS
Atchison Chanute Colleyville Dodge City El Dorado Emporia Fort Scott Great Bend Hutchinson Independence Konsas City Leavenworth Manhattan Northeast Johnson County Ottawa Pittsburg Salina Topeka Wichita Winheld
KENTUCKY
Ashland Bowling Green Covington Danville Franklort Lexington Louisville Newport
Owensboro Paducah Paris Somerset Winchester
LOUISIANA
Alexandria and Pineville Baton Rouge Bogalusa Jennings Lalayette Lake Charles Monroe and West Monroe New Orleans Shreveport
MARYLAND
Baltimore Cumberland Frederick Hagerstown
MASSACHUSETTS
Attleboro Boston Everett Fall River Fitchburg Subn. Gloucester and Rockport Lawrence Lowell Lowell Subn. Lynn Lynn Subn. Malden
Newburyport and Amesbury Newton Salem Taunton Waltham Weymouth Worcester Worcester House Worcester Subn.
MICHIGAN
Adrian Alma Alpena Ann Arbar Battle Creek Bay City Benton Harbar Birmingham Cadillac Charlotte Coldwater Dearbarn Detroit Down River East Detroit Escanaba Flint Grand Havea Grand Rapids Hastings Holland and Zeeland Jackson Kalamazoo Lansing
MICHIGAN-Contd. Lincoln Park Ludingtan-Scottville Manistee Marquette. Ishpem- ing and Negaunee Marshall Menominee Monroe Muskegon Niles Owosso Peloskey Plymouth and North ville Pontiac Royal Oak and Ferndale Saginaw Sault Ste. Marie Sturgis Traverse City Wayne. Garden City and Inkster Ypsilanti
MINNESOTA
Albert Lea Austin Bemidji Brainerd Crookston Duluth Fairmont Faribault and Northlield Fergus Falls Hibbing Mankato Minneapolis Owolonna Red Wing Rochester St. Cloud St. Paul South St. Paul Stillwater Thiel River Falls Virginia Winona
MISSISSIPPI
Brookhaven Clarksdale Greenville Hattiesbu g Jackson Laurel McComb Meridian Natchez Vicksburg
MISSOURI
Cape Girardeau Carthage Columbia Hannibal Independence Joplin Kansas City North Kansas City Poplar Blu !! St. Charles St. Joseph St. Louis St. Louis Couaty Sedalia Springlield Webb City
MONTANA
Anaconda Billings Bozeman Butte Great Falls Havre Helena Kalispell Lewistown Livingston Miles City Missoula
NEBRASKA
Beatrice Fremont Hastings Kearney Lincoln McCook Norfolk North Platte Omaha Scottsbluff
NEVADA
Reno
NEW HAMPSHIRE Manchester
NEW JERSEY Asbury Park Atlantic City Bridgeton Camden Freehold Hackensock Long Branch Millville Morristown New Brunswick
NEW JERSEY- Contd.
Newton Ocean City Perth Ambay Plainfield Princeton Rahway Red Bank Salem, Somerville Trenton Vineland Westfield Wildwood
NEW MEXICO Albuquerque Artesia Carlsbad Gallup Hobbs Portales Roswell Santa Fe Tucumcari
OKLAHOMA Ardmore Bartlesville Blackwell Chickasha Enid Lowton McAlester Miami Muskogee Oklahoma City Okmulgee Ponca City Sapulpa Shawnee Tulsa
OREGON
Astoria Baker Bend Coos County Corvallis Hood River Klamath Falls La Grande Medlord Ontario Pendleton Portland Salem The Dalles
PENNSYLVANIA Allentown Altoona Bethlehem Butler Carbandale Carlisle Chester Clearfield Connellsville DuBoie Easton Eric Franklin Greensburg Greenville Grove City Hanover and MeSherrystown Harrisburg Homestead Jeannette johnstown Lancaster Lebanon Mckeesport Meadville New Kensington Norristown Oil City Pittsburgb Pittsburgh Blue Book Pittston Pottstown and Boyertown Pottsville Reading Scranton Shamokin Sharon Sunbury Uniontown Warren Washington West Chester Wilkes-Barre Williamsport York
RHODE ISLAND Cranstoa East Provideace Pawtucket Providence Westerly Woonsocket
SOUTH CAROLINA Anderson Columbia Greenville Orangeburg Rock Hill Spartanburg
SOUTH DAKOTA Aberdeen Huron Mitcbell Rapid City Sioux Falls Watertown Yankton
TENNESSEE Bristol Memphis Nashville
TEXAS
Abilene Amarillo Austin Beaumont Big Spring Cleburne Corpus Christi Corsicana Dallas Denison El Pasa Fort Worth Galveston Grand Prairie Houston Lnmesa Lubbock Midland Orange Pampa Paris Port Arthur San Angelo San Antonio Sherman Texarkana Tyler Vernon Waca Wichita Falls
UTAH
Logan Ogden Provo Salt Lake City VIRGINIA
Alexandria Bristol Charlottesville Danville Lynchburg Newport News. Hampton and Warwick Norfolk-Portsmouth Petersburg Richmond Roanoke Staunton Suffolk
WASHINGTON Aberdeen and Hoquiam Bellingbam Bremerion Centralia and Chehalis Ellensburg Everett Kelso and Longview Olympia Pasca and Kennewick Port Angeles Puyallup Renton Seattle Skagit County Spokane Tacoma Vancouver Walla Walla Wenatchee Yakima
WEST VIRGINIA Beckley Bluefield Charleston Clarksburg Elkins Fairmont Huntington Martinsburg Morgantown Moundsville Parkersburg Weston Wheeling
WISCONSIN Ashland Beloit Eau Claire Fond du Lac Green Bay Janesville Kenosha La Crosse Madison Marinette Marshfield Milwauke+ Oshkosh Racine Rhinelander Sbebaygan Stevens Paint Superior Watertown Waukesha Wausau Wauwatosa West Allis
WYOMING
Casper Cheyenne Laramie Rock Springe Sberidan 2.54
NEW YORK Albany Auburn BuHalo Dunkirk and Fredonia Herkimer Hudson
Jamestown Little Falls and Dolgeville
Lock port Medina New Rochelle Niagara Falls Olean Oswego Peekskill Poughkeepsie Rochester Rochester Subn. Rome Syracuse The Tonawandas Troy Utica Watertown White Plains NORTH CAROLINA Albemarle Asheville Burlington Charlotte Concord Durham Fayetteville Gastonia Goldsbora Greensboro High Point Kannapolie Kinston Raleigh Rocky Mount Sanlord Wilmington Wilson Winston-Salem NORTH DAKOTA Bismarck Fargo Grand Forks Jamestown Minot Valley City
OHIO
Ashland Asbtabula Athens Bedford.Maple Heights Bellelontaine Bucyrus Chillicothe Cincinnati Cleveland Cleveland Heights Columbus Dayton Delaware East Liverpool Elyria Euclid Findlay Fostoria Galion Greenville Hamilton Hamilton County Ironton Lakewood Lancaster Lima Lorain Marietta Marion Middletown Mount Vernon Newark New Philadelphia Parma Piqua Portsmouth Salem Sandusky Sbelby
OHIO-Conid Sidney Springfield Tittin Toledo Troy Uhrichsville- Dennison Urbana Washingtan C. H. Xenia
The Polk Market picks new-car buyers out of the crowd
To meet today's fierce competition, auto- mobile advertisers and their agencies recognize that mass advertising is not enough. Everybody is not a prime prospect for a new car, just as everybody is not a prime prospect for a truck, a tractor or a cabin cruiser.
Certainly, mass advertising is essential to create a receptive climate for new automobiles. But the complete automobile advertising program must culti- vate, personally and intensively, those individuals who can buy ... and who do buy regularly!
The Polk Market is the one medium that picks these regular new-car buyers out of the crowd and identifies them by name and address.
Then the automobile advertiser and his agency can direct personal, forceful mail advertisements to these identified new-car buyers, using The Polk Market exactly as they use other printed media.
Automobile advertisers and their agencies who have used The Polk Market have been impressed by its ability to move people into action, to identify dealerships and to buttress an entire advertising program.
Continuing research and experience prove that ad- vertisements mailed to potential buyers gain greater attention . . . win far higher readership than any other form of printed advertising . . . tell a much more complete sales story . . . and pay off in measurable sales results - all at a sur- prisingly low cost per reader-prospect!
R. L. Polk & Co. functions in mail advertising exactly as the publisher functions in other printed media. Standard gross rates and specifications have been established by R. L. Polk & Co. when acting as the complete publisher for specific types of mail advertising campaigns. These rates apply equally to advertisers and agencies and are fully commissionable to the agency.
We will be happy to show you how The Polk Market can help you make all your advertising dollars work more effectively. Let us hear from you.
R. L. POLK & CO. -
431 Howard Street Detroit 31, Mich.
TOUR LINK BETWEEN MASS ADVERTISING AND SELECTIVE IMPACT
®
156
GENERAL ABBREVIATIONS
South
mfr
manufacturer san
Sanitary
admn administrator
or administration
adv advertising
agcy agency
agrl agriculture
agt
agent
elev
elevator
al
alley
Am
American
appr apprentice apartments
archt
architect
asmblr
assembler
exam
examiner
assoc
associate
exch
exchange
asst
assistant
atndt
attendant
atty
attorney
aud
auditor
av
bgemn
Daggageman
bkbndr
bookbinder
bkpr
bookkeeper
bldr
builder
blk
block ft
birmkr boilermaker
blvd
boulevard
bmo. . business machine
operator
br branch
brklyr bricklayer
brkmn
brakeman
bur
bureau
CSP
Science Practitioner
hairdrsr.
hairdresser
'hdw
hardware
cash
cashier
chauf
chauffeur
chem
chemist or
chemical hq
chf
chief htg
chkr
checker
cir
circle
civ
civil
clk
clerk
cln .. cleaning or cleaner clo
clothing
collr
collector
coml
commercial
comn commission
typ
typist
comnr commissioner
inv
investment
comp compositor
condr conductor
confr confectioner
constn construction
kpr
keeper
contr contractor la
cor
corner lab
laborer r .resides or rooms
USN US Navy
undwrtr
underwriter
ctr
cutter
librn
librarian RD Rural Delivery
road
vet veterinary
vulc vulcanizer
dletn
dietitian
dir
director
1td
limited
recpt
receptionist
dispr
dispatcher
lwyr
lawyer
refgr .. refrigeration or refrigerator
representative
wkr
worker
div
division dealer
mech
mechanic
or mechanical
med medical ret
retail
wtchmn watchman
dr
drive
Met
Metropolitan
Rev Reverend
rm
room
ydmstr
yardmaster
ABBREVIATIONS OF GIVEN NAMES
Richard
Abr
Abraham
Chas
Charles Jas
James
Richd
Robert
Alex
Alexander
Danl
Daniel Jos
Joseph
Saml
Samuel
Alf
Alfred
Edw
Edward
Kath
Katherine
Sol Solomon
Arth
Arthur
Eliz
Elizabeth
Margt
Margaret
Steph
Stephen
Aug
August
Eug
Eugene
Mich
Michael
Theo
Theodore
Benj
Benjamin
Fredk
Frederick
Nathl
Nathaniel
Thos
Thomas
Cath
Catherine
Geo.
George | Patk
Patrick | Wm
William
8-1-50
acct
accountant
adi adjuster
e or E
East
education
mgr mkr mkt
manager
Sav
Savings
maker sch school
market se southeast
mldr
mlnr
milliner
mn
man ship shipping
sht mtl. .sheet metal
gls sales
engr
engraver
mtce maintenance
mtge mortgage
mtr: motorman or motor mus
mut mutual srtr
n or N . North SS
fcty
factory
Natl National
ne
northeast
Fed
Federal
floor
fnshr
finisher
formn foreman
forwn forewoman
frt
frelght
foot
fitter
furn
furniture
furngs
furnishings
gdnr
gardener
gds
goods
genl
general
geol
geologist
govt
government
gro
Christian h householder
pkr
packer
tchr teacher
cabtmkr . cabinetmaker
carp
carpenter
hlpr
helper
handler
hosp
hospital
plshr pollsher
ter terrace
tmkpr timekeeper
tndr
tender
pres
president
tob tobacco
Hts
Heights
implements
insurance
private
treas
treasurer
prntr
printer
trmr trimmer
prod
produce
trnmn trainman
prof professor tstr tester
prsfdr .press feeder
twp
township
prsmn pressman
prsr presser USA U S Army USAF ... US Air Force ptrnmkr . patternmaker pub USCG publ public publishing publisher or U & Coast Guard USMC . US Marine Corps
lane purch purchasing
corres
correspondent laby
ct
court 1br
lumber RC
Roman Catholic
Univ University
custdn
custodian lino
del
delivery
litho
lithographer rdr reader
real est .real estate
w or W whol wholesale
whsemn warehouseman
dist
district
mach
. machinist or
distr
distributor
machine rep
mdse merchandise
repr
repairman or repair wldr welder
dlr
dmnstr demonstrator
restr restaurant Ws west side
do .. ditto or same
ydmn yardman
drftsmn
draftsman | meter rdr .. meter reader
pl
place
tel telephone
teleg telegraph
telev television
plstr plasterer
hsekpr
housekeeper
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