R.L. Polk & Co.'s Indianapolis city directory, 1924, Part 503

Author:
Publication date: 1924
Publisher: R.L. Polk
Number of Pages: 2380

USA > Indiana > Marion County > Indianapolis > R.L. Polk & Co.'s Indianapolis city directory, 1924 > Part 503

Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).

*Warehouses-For Rent BARKER EDWARD & SON, 1306-08 National City Bank Bldg (See page 273)

*Warm Air Furnaces JOHNSON W H & SON CO, 330-32 E St Joseph (See pages 190 and 266)

BRIDGES-DICKINSON CO.

821-22 LEMCKE BLDG.

TEL. MAIN 0213 INDIANAPOLIS

All Kinds of

Insurance

All Kinds of

Surety Bonds

W.S. NEWCOMER LUMBER CO.

LUMBER, BUILDING MATERIAL, MILL WORK.

Modern Electric Planing Mill

Cor. Emerson Que. and Bethel Telephone Beech Grove 21.W. Motor Truck Delivery

E. E. GROSS

NEW FUNERAL HOME

1349 MADISON AVE. Cor. Parkway Ave.

Telephone Drexel 0666

Residence Telephone Drexel 0861

YOU CAN GET IT AT VONNEGUT'S

VONNEGUT HARDWARE CO. 120-124 E. WASHINGTON . PHONE LINCOLN 2321

CUTLERY

SILVER- WARE . HOUSEHOLD UTILITIES . BATHROOM FIXTURES

KITCHEN UTENSILS RANGES

Bankers Trust

Company

MAKE THIS YOUR BANKING HOME

Pennsylvania AND Ohio Streets

Open All Day Saturday

Warm Air Furnaces-Continued KRUSE COMPANY, 353 16th pl (See page

190)

PEERLESS FOUNDRY CO THE, 1853-1935 Ludlow av (See page 190)

RYBOLT HEATING CO THE, 632 Massachu- setts av (See nage 191)

Washing Machines

Apex Electrical Distributing Co 401 Roose- velt bldg

AYRES L S & CO, 1 to 15 W Washington (See front stencil edge and page 170) EUREKA SALES CO (INC), 34 S Meridian Federal Electric Co 221 N Illinois

GAINADAY WASHERS AND IRONERS, Edi- son Electric Co (Inc) Distributors, 115-17 E Ohio (See page 181)

Good Housekeeping Shop 236 Mass av

HATFIELD ELECTRIC CO (INC), 102-04 S Meridian (See page 179)

Kuhlman Henry F 702 Sanders

LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

MAYTAG CO, 315 W Maryland Probst Bros Mfg Co 1219 Wade

SANBORN ELECTRIC CO THE, 309-11 N Illinois (See page 180)

Steam Vacuum Washer Co 407 Roosevelt bldg TAYLOR CARPET CO THE,, 26-28 W Wash- ington (See page 192)

VONNEGUT HARDWARE co. 120-24 E Washington (See marginal lines and page 199)

Washing Powder Callane W E & Sons Co 42 W South

Haley Jos W 327-29 Erie

Williams W M Co 466 S Meridian

*Waste-Cotton and Wool JORDAN PAUL R & CO, 1131 Hume-Mansur Bldg (See page 296)

LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

*Waste Paper NATIONAL PAPER STOCK CO, 320-30 W Michigan (See page 259)

*Watches, Jewelry, etc NOE FLETCHER M JEWELRY STORE THE, 22 N Meridian (See page 226) PETRI EDWARD E & CO, 2d fl Guaranty Bldg (See backbone and page 227)

Watchmakers

Berg Albert G 18 Pembroke Arcade

Burns Herman 3223 E 10th

Critzer Lon 918 State Life bldg

Doughty Jos W 508 Laurel Foster Louis L 506 N East

Friedlander Theo 524 State Life bldg Furstenberg Marcus 601 Odd Fellow bldg Graf Otto 44 N Delaware

Hutsell Wm C 1140 Brookside av

Laflan Robt 212, 157 E Market

Marquette Artie F 1510 E 19th

Mauzy Lon R 227 Mass av Meacham Wm A 1133 S East Niles Cassius M 2330 E Wash Oehler Wm 659 S Alabama

PETRI EDWARD E & CO, 2d fi Guaranty Bldg (See backbone and page 227) Reber Gerhard F 4, 39 Virginia av Rowe Alfred S 811 State Life bldg Russell L H & Son 1107 S Meridian Tryner Peter C 4616 E Mich

Williams John M 429 Occidental bldg

Williams & Co 23 N Capitol av Wolf Frank 1028 Peoples Bank bldg

Water Companies AQUOS PRODUCTS CO, 1126 E 10th

*Water Equipment and Supplies CRANE CO, 333-49 W Market (See page 202)

Water Heaters

Hoppes Mfg Co 1001 Meyer-Kiser bldg HUMPHREY COMPANY, 201 Kresge Bldg Perfection Water System Co 154 Virginia av

Pittsburgh Water Heater Co 45 S Penn RUUD MFG CO THE, 207 Hume-Mansur Bldg Smock Howard A 439 Mass av

Water Softeners

INDIANA AIR PUMP CO, 812-17 Indiana Pythian Bldg (See page 270)

INTERNATIONAL FILTER CO THE, 542 Bankers Trust Bldg, 41 E Ohio

PERFECTION WATER SYSTEM CO,

154

Virginia av

*Waterproof Export Paper STANDARD PAPER CO, 440-50 S Illinois (See page 260)

*Wax Engraving

INDIANAPOLIS ELECTROTYPE FOUNDRY, 343 E Market (See page 182)

Weather Strips

Chamberlain Metal Weather Strip Co 413 Oc- cidental bldg

Davis Harry S 2425 Mass av Fugits Theo 1408 Charles

LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

National Metal Weather Strip Co 418 Beauty Peavey E A & Son 403 Ind Trust bldg

SAGER METAL WEATHER STRIP, 1019 N Kealing av (See page 299) Superior Sales Co 812 State Life bldg

VONNEGUT HARDWARE CO, 120-24 E Washington (See marginal lines and page 199) *Weavers

WEAVERS THE, 42 Union Trust Bldg

*Wedding Decorations WIEGAND'S A SONS CO, 1610-24 N Illinois (See page 187)

*Wedding Flowers

GREENE'S FLOWER SHOP, 5 E Ohio (See page 187)

Welders' Supplies Weldum Products Co 614 Spring

Welding

Connor & Everson 26 E South

Indianapolis Welding Co 130 S Senate av

Kirk Wm T 27 Miley av

Long Jas B 630 E Wash

Nielson Albert E 814 Division

Patten Robt H- 1829 Woodlawn av

Robinson & Withem 3713-15 Mass av

Roetzel Larry H 1014 Virginia av

Sahm Arthur M 2432 Southeastern av

Scott J W 910 N Scioto

SINKER DAVIS CO THE, 230-70 S Missouri ·(See page 184) Sutton-Garten Co 425 N Capitol av

Thompson Lyman H rear 907 N Capitol av

Thompson Wm 116 W Ohio

Wanger Arthur O 859 Mass av

Weldum Products Co 614 Spring

Wentworth Oscar 640 E Wash

X-L Welding Co 428 N Scioto

*Welding Equipment and Service SUTTON WELDING PRODUCTS CO, 32 S Senate av

*Welding Machinery-Electric

FEDERAL MACHINE & WELDING CO, 425 Board of Trade Bldg

Welding Supplies

Sutton-Garten Co 425 N Capitol av

*Welding and Cutting Supplies INDIANA OXYGEN CO, 439 Harmon

*Well Drillers HENSLEY JAMES W & CO, 315 N Capitol av (See page 300)

VANPELT EDWARD M, 2244 Shelby (See

page 300)

*Well Drillers-Machinery

HENSLEY JAMES W & CO, 315 N Capitol av (See page 300)

BEMIS BRO. BAG CO. Manufacturere of BAGS of All Kinds, BAGS for All Purposes Phones: Drexel 1043-1044-1045 BARTH AVE. and BELT R. R.

"IN ANY CASE" TALK WITH

FERREE-CASE LUMBER CO., Inc.

State and Deloss Streets

Telephone Drexel 2905

LUMBER-MILLWORK-ROOFING-WALL BOARD OR COAL

*Well Pumping Engineers

INDIANA AIR PUMP CO, 812-17 Pythian Bldg (See page 270)

Indiana

*Well Strainers HENSLEY JAMES W & CO, 315 N Capitol av (See page 300)

Well and Cistern Builders Barr J Harvey 1015 Roache av Bonifield Wm 6528 Ferguson

Bracken Robt 2030 N Keystone Clark Henry H 1924 Lawrence Dampier Wm G 2106 Ringgold av Dwyer Thos L 546 Marion av Eickman Harry A 1409 Barth av Freeman Benj F 1413 E Raymond Hensley Jas W 315 N Capitol av Holloran Michl E 1529 Ashland av Horton Lester R 2428 N Arsenal av Jarrett John H 2323 N Arsenal av Krauss Chas & Sons 402-12 W Pratt Lynn Wesley 2011 E 25th Mathews Andrew J 1131 Roache av Miller Riley F 419 S Harding

VAN PELT EDWARD M, 2244 Shelby (See page 300) Walsh C 924 River av Zeisler Wm W 1760 Blaine av

*Well and Pump Supplies

VAN PELT EDWARD M, 2244 Shelby page 300)

(See

*Wheel Barrows LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197) VONNEGUT HARDWARE co. 120-24 E Washington (See marginal lines and page 199)

*White Sand MEYER A B & CO, General Offices 407 Odd Fellow Bldg (See right side lines and pages 148 and 162)

*White Silica Sand KEEPORT A B CO THE (INC), 620 N Sen- ate av (See left side lines and page 164)

*Willys-Knight Cars NORTH OVERLAND CO, 3011

Central av (See page 122)

Window Cleaners Ballback Chas A rear 322 E McCarty Barnett Saml J 1622 Bellefontaine Bowles Jesse 741 Linwood av Carson Henry W 1429 Southeastern a v

HOOSIER WINDOW CLEANING co,

212 Baldwin Bldg, 157 E Market (See page 301) INDIANAPOLIS WINDOW & BUILDING CLEANING CO. 130 E Court Randall Robt W 301, 24312 Virginia av

*Window Glass ALDAG PAINT & VARNISH CO THE, 426 E Washington (See page 255) CAPITOL GLASS CO, 8-16 E McCarty HATFIELD PAINT CO, 104 S Meridian (See left side lines and page 254) INDIANAPOLIS GLASS CO, 1010 Kentucky av (See page 196) INDIANAPOLIS PAINT & COLOR CO, 120- 24 S Illinois (See left bottom lines and page 254)

MARION PAINT CO, 358-66 S Meridian, Branch 123 N Alabama (See left side lines and page 255)

SPEEDWAY LUMBER CO, 10th and Main, Speedway City (See left bottom lines and page 237)

STEWART-CAREY GLASS CO, 231-35 S New Jersey (See page 196)

*Window Guards LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

ROCH T IRON WORKS THE, 600 Dorman cor North (See page 109) WHITINGTON WIRE & IRON WORKS, 146 N Alabama (See page 302)

*Window Screens

HASKETT O D LUMBER CO, E 25th and LE&WRR (See right side lines and page 235)

OBERLIES HARRY W, 1019 N Kealing av (See page 299)

*Window Shade Cleaners PATTERSON SHADE CO, 609 Roosevelt Bldg (See page 301)

*Window Shades-Wholesale Durham R W Co 134-36 N Alabama PATTERSON SHADE CLOTH CO, 2128-30 S Meridian (See page 301)

*Window Shades HOWARD C B CO THE, 14-16 E Washington (See page 193)

PATTERSON SHADE CO, 609 Roosevelt Bldg (See page 301)

SCOTT A H CO, 207 Massachusetts av (See adv opp Wall Paper)

TAYLOR CARPET CO THE, 26-28 W Wash- ington (See page 192)

*Window Shades and Adjusters SCOTT A H CO, 207 Massachusetts av (See adv opp Wall Paper)

*Window Shades and Hangers

SCOTT A H CO, 207 Massachusetts av (See adv opp Wall Paper)

*Window Signs-Transfer

PALM BROS CO THE, 1147 Consolidated Bldg, 115 N Pennsylvania (See right side lines and pages 167 and 290)

PARRY ABRAM M, 1147 Consolidated Bldg, 115 N Pennsylvania (See right side lines and pages 167 and 290)

*Window and Door Screens

LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

OBERLIES HARRY W, 1019 N Kealing av (See page 299)

*Windows and Doors

SPIEGEL LUMBER & MFG CO, W 27th and the Canal (See left side lines and page 238)

*Windshield Glass INDIANAPOLIS GLASS CO, 1010 Kentucky av (See page 196) STEWART-CAREY GLASS CO, 231-35 S New Jersey (See page 196)

*Windshields-Automobile

LILLY HARDWARE CO, 114-18 E Washing-

ton (See back cover, left side lines and page 197)

Wiping Rags Grossman Louis N 807-11 S Delaware

*Wire-All Kinds LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

VONNEGUT HARDWARE CO. 120-24 E Washington (See marginal lines and page 199) *Wire-Round Steel

JORDAN PAUL R & CO, 1131 Hume-Mansur Bldg (See page 296)

*Wire Bale Ties BAUR BALE TIE CO, Standard av at Divi- sion

*Wire-Bound Box Manufacturers INDIANAPOLIS WIRE-BOUND BOX CO, 1300-1500 Beecher (See page 146)

*Wire Cloth LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

VONNEGUT

HARDWARE CO.

120-24 E

Washington

(See marginal lines and page

199)

premier Fuel and Supply

COAL, and BUILDING MATERIAL Paints Oils & Varnish

Telephones Irvington 3840 Webster 8300 101 S.Donny St. 30th Street & L.E.&W.R.R.

TOOLS

MILL SUPPLIES BUILDERS HARDWARE . CABINET HARDWARE . UPHOL- STERY GOODS

VONNEGUT HARDWARE CO.

120-124 E. WASHINGTON . PHONE LINCOLN 2321

YOU CAN GET IT AT VONNEGUT'S

~___ 374

INDIANAPOLIS COAL CO. COAL-BUILDING MATERIAL

Phones: Main 1700, 234-40 (2d Floor) Bankers Trust Bldg.

*Wire Fence ENTERPRISE IRON WORKS THE, 1100 E 24th cor Yandes (See page 186) LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197) RHODES S S & SON (Clarence R Rhodes Successor), 340 W Washington (See page 201) SHEPARD HARDWARE CO. 2862-64 Clifton (See right top corner cards and page 200)

*Wire Rope LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

VONNEGUT HARDWARE CO, 120-24 E Udell Works The 2802 Barnes av

Washington (See marginal lines and page 199)

*Wire Solder LANGSENKAMP F H CO, 130-42 E Georgia (See right side lines and page 147)

LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

*Wire Specialties CENTRAL WIRE & IRON WORKS, 119-23 W Norwood (See page 302)

Wire Works Diamond Wire & Iron Works 201 N West GEIGER & PETERS, 1709 Madison av (See page 286) Hollenbeck Wire & Iron Works 2251 Mass av Viewegh John H 215 N Delaware WHITTINGTON WIRE & IRON WORKS, 146 N Alabama (See page 302) Williams Richd W 2807 N Sherman dr

*Wire and Iron Works CENTRAL WIRE & IRON WORKS, 119-23 W Norwood (See page 302) ENTERPRISE IRON WORKS THE, 1100 E 24th cor Yandes (See page 186) HOLLENBECK WIRE & IRON WORKS, 2251 Massachusetts av WHITTINGTON WIRE & IRON WORKS, 146 N Alabama (See page 302)

Women's Apparel

Levey's cor Ohio and Illinois Morrison's Inc 4 W Wash New York Waist Store 34 W Wash

*Women's Outfitters

(See page 173)

*Wood

COMMERCIAL FUEL CO, 316 W Ohio (See page 205)

SHROYER J THOMAS, 430 Indiana av and 1405 W Ray (See left top lines and page 165)

*Wood Carpets

EAGLESFIELD HARDWOOD FLOORING

CO, 920 Dorman (See page 201)

Phones: Office Drexel 0515

Residence Drexel 4008

*Wood Engravers BOWLEY GEORGE J & CO, 31-32, 25 1/2 W Washington (See page 185) STAFFORD ENGRAVING CO, 7th fl Century Bldg ( See opp Engravers)

*Wood Filler Manufacturers INDIANAPOLIS PAINT & COLOR CO, 120- 24 S Illinois (See left bottom lines and page 254)

*Wood Finishes-Manufacturers BURDSAL A CO THE, 206 S Capitol av (See page 255)

*Wood-Fire INTER-STATE CAR CO, cor Massachusetts and N Sherman dr (See page 153)

*Wood Patterns SONITH PATTERN WORKS, 11th and Cor- nell (See page 262)

Wood Turners

Haufler Wm F 1532 Spann av Noller Fred C 6 E Wilkins Wachs Fredk W rear 324 Blake

*Wood and Coal BETHEL COAL CO, Bethel av and Belt RR METROPOLITAN COAL CO. 945 N Davidson cor Massachusetts av (See back cover and page 158)

*Wood and Metal Patterns

JACOB & CO, Office 1131 Hume-Mansur Bldg, Shop 635 S Delaware (See page 296)

Woodenware Manufacturers

*Woodenware LILLY HARDWARE CO, 114-18 E Washing- ton (See back cover, left side lines and page 197)

VONNEGUT

HARDWARE CO,

120-24

Washington

(See marginal lines' and page

199)

*Woodworking .Machinery

KINSEY E A CO THE, 235 S Meridian (See

page 242)

WAYNE MACHINE CO, Edward B Knicker- bocker Propr, 934 Ft Wayne av (See right bottom lines and page 240)

Woolens

Ellison J B & Son 422 Board of Trade bldg

*Workmen's Compensation Insurance

LONDON & LANCASHIRE INDEMNITY CO OF AMERICA, 303 City Trust Bldg (See

page 221)

*Workroom Supplies for Hair Goods GRAH MAUD E, 450 Century Bldg page 146)

(See

. * Worm Gear Manufacturers DRAVO-DOYLE CO, 808

Merchants Bank Bldg *Wrapping Paper CAPITAL PAPER CO, 225-33 W South (See page 259) CRESCENT PAPER CO, 211 W Georgia (See page 258)

STANDARD PAPER CO, 440-50 S Illinois (See page 260)

*Wreckers-House and Building WESTERN WRECKING CO, 1532 W Wash-

WASSON H P & CO, 6-18 W Washington ington (See right side lines and page 303)

Wreckers and Construction

New Wrecking Co 221 S New Jersey Western Wrecking Co 1532 W Wash

*Wrestling

Y MC A, 310 N Illinois (See left bottom lines and page 176)

X-Ray Laboratories

Barnes L E 712 Hume-Mansur · bldg

Indiana X-Ray Laboratory 712 Hume-Mansur bldg

Indianapolis X-Ray & Chemical Laboratories 604-07 Medical Arts bldg Lochhead John M 720 Bankers Trust bldg

X-Ray Machines

Edwards X-Ray Corp 111-13 N New Jersey Victor X-Ray Corp 805 Peoples Bank bldg

Yeast Manufacturers Fleischmann Co The 204 Fulton

LIBERTY YEAST CORPORATION, 446 S

Meridian Red Star Yeast & Products Co 232 N Dela- ware

*Young Men's Clothing SCHLOSS BROS CO, 17-21 E Washington (See left top lines and page 157)

* Zinc Etchings

STAFFORD ENGRAVING CO, 7th fl Century Bldg (See opp Engravers)

The E. C. Dolmetsch Co.

219-221 SOUTH MERIDIAN ST.

JOBBERS OF Fishing Tackle, Hammocks, Base Ball Supplies and Sporting Goods MAIN 2385

A. J. Voigt Co.

Undertakers

Meridian and Karcher Sts.

Moderate Prices

PAPER BOXES

HARRY B. MAHAN Co.

320 W. SOUTH ST.

PHONE MAIN 0674

Association of North American Directory Publishers

Members of Directory and Reference Media Department of Associated Advertising Clubs of the World

OFFICERS:

J. Martin Gardner, Pres. 76 Church Street, Toronto, Canada. B. L. Polk, Jr., First Vice-Pres. 431 Howard Street, Detroit, Mich. H. A. Manning, 2nd Vice-Pres. 33 Lyman Street, Springfield, Mass. E. J. Loranger, Secy .- Treas. 524 Broadway, cor. Spring St., New York City, N. Y.

ASSN OF NORTH

UULICO

AMERICAN

DIRECTORY

PUBLISHERS

TRUSTEES :

R. L. Polk, Detroit.

W. L. Richmond, Yonkers. Alvin B. Boyd, Reading.

W. G. Torchiana, Philadelphia W. O. Foote, Atlanta. W. H. Lee, New Haven. D. W. Bowman, Akron. G. D'W. Marcy, Boston. H. J. Farnham, New Haven.

Llew Williams, Jr., Cincinnati.

J. L. Hill, Jr., Richmond.

General Offices: 524-528 Broadway, cor. Spring St., New York City

The Association of North American Directory Publishers is composed of reputable City Directory Publishers, organized for the general advancement of the Directory business. Any person, corporation or firm engaged in busi- ness as owner and publisher of a City Directory in the United States or Canada, who shall qualify as competent to gather information and compile & City Directory and furnish satisfactory references, is eligible to membership.

The objects of the Association are:

First. "The advancement of the Directory business and the improvement of Directories by the interchange of ideas and the exchange of experienced employes.

Second. To provide protection to the public against fraudulent advertis- ing schemes which operate under the name of Directories, and to drive unprincipled promoters of the same out of business.

Third. To provide permanent and profitable employment to competent, industrious and honest Directory canvassers and compilers.

Fourth. For the mutual protection and advancement of the established and prospective interests of all who may become members, by personal advice and assistance of members as may be mutually satisfactory, desirable or advisable, and by such other means as may, from time to time, be shown to be wise, proper and lawful.

All members of this association have subscribed to the following

STANDARDS OF PRACTICE

To consider, first, the interest of the user of the book.

2. To subscribe to and work for truth, honesty and accuracy in all departments.

3. To avoid confusing duplication of listings, endeavoring to classify every concern under such headings as best describe it, and to treat additional listings as adver- tising, to be charged for at regular rates.

4. To increase public knowledge of what directories and reference media contain; to study public needs and make directories and reference media to supply them; to revise and standardize methods and classifications so that what is wanted may be most easily found, and the directory and reference media be made to serve their fullest use as business and social reference books and directories of buyer to geller and seller to his market.

6. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.

6. To solicit subscriptions and advertising solely upon the merits of the publication. To avoid misrepresentation by statement or inference regarding circulation, placing the test of reference publicity upon its accessibility to seekers as well as on the number of copies circulated.

8. To co-operate with approved organizations and individuals engaged in creative advertising work.

9. To avoid unfair competition.

10. To determine what is the highest and largest function of directories and reference media in public service and then to strive in every legitimate way to promote that function.

$100.00 REWARD will be paid by the Association for the arrest and conviction of any person or persons engaged in publishing, collecting or canvassing for any fraudulent or "fake" Directory.

INCREASING YOUR BUSINESS

You can increase your sales and dis- tribute your sales territory more effec- tively among your own sales force and among the wholesalers and retailers handling your goods, through Polk ser- vice.

Polk will --

Analyze your market Build your quota Compile your mailing lists Write your form letters Address and mail your let- ters or other advertis- ing matter.

No matter whether you are a small retailer or a big manufacturer, we can help you increase your sales and profits. Why not at least find out what we can do for YOUR business? No obliga- tion on your part.

R. L. POLK & CO. 501 Polk Directory Bldg., Detroit, Mich.

There Are Two Kinds of Advertising

That which the Buyer seeks, and that which is thrust upon him.

Both Are Good

Display advertising suggests wants and creates desire. Of its tremendous power many present day successes bear witness.

Reference Advertising steps in when the desire has been created. It shows : where the goods can be purchased, and gives information that that buyer wants when he wants to buy.

A Connecting Link

The weakness of display advertising is that often a need is not realized until the ad that suggested it is misplaced or thrown away.

A shrew'd buyer usually looks the field over before buying and where is so logical. a place to look as in this book?

A Help to You

In your buying, use the lists in this book. If you see a name in heavy type it is because that concern thought enough of your possible business to make it easy for you to find them. If it says, "See page -", you will find there infor- mation that will really help you.

Are You Covered

Have you made it easy for buyers to find you, by putting a bold type listing under every heading where they might look for you or a competitor. Have you put information in the "Selling Section" that will really help a buyer, and point to you as the one who can serve him best?

If not, make a note to do it in the next edition, and let us tell you now how little it costs to be protected.

R. L. POLK & CO.

Publishers

225 N. New Jersey St. Indianapolis, Ind.

LAKE 9 B

LINES

For Business and Pleasure Trips Use D & C Line Steamers The Delights of a Lake Trip

REST after work is necessary to human endurance, and holidays are a wise economy. The Great Lakes of America offer more vacation opportunities than any other source in the country. The steamers of the Detroit and Cleveland Navigation Company operating to all important ports are unrivalled in point of elegance, comfort and quality of service-the perfect freedom offered by the saloon and promenade decks, the commodious state rooms, luxurious furnish- ings and excellence of cuisine make life aboard these floating palaces, a solace to the weary mind and body.

WHERE YOU CAN GO

Daily service is operated between Buffalo and Detroit, Detroit and Cleveland, four trips weekly between Toledo, Detroit and Mackinac Island, the historic summer resort of the North Country, and from June 25 to Sept. 10 a special steamer will be in commission between Cleveland and Mackinac Island, stop -. . ping at Detroit enroute every trip. During July and August special daylight trips between Detroit and Cleveland.

RAILROAD TICKETS AVAILABLE

Tickets reading via any rail line between Buffalo and Detroit, Detroit and Cleveland will be honored for transportation on D. & C. Line Steamers in either direction. Send 2 cent stamp for illustrated pamphlet and Great Lakes Map. Address L. G. LEWIS, G. P. A. Detroit, Mich.

Detroit & Cleveland Navigation Company Detroit, Mich.

General Offices,

PHILIP H. McMILLAN. President

A. A. SCHANTZ, Vice-Pres. and Gon. Manager

CITY OF DETROIT ER

BUFFALO - DETROIT

MACKINAC

4378-2

3 1978 01111 0871

Public Library

BOUND BY

Indianapolis

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R.L. Polk & Co.'s Indianapolis city directory, 1924, Part 503

Author: Publication date: 1924 Publisher: R.L. Polk Number of Pages: 2380

Author:
Publication date: 1924
Publisher: R.L. Polk
Number of Pages: 2380