The Beverly city directory and North Shore map 1960, Part 1

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Publication date: 1960
Publisher: Crowley & Lunt
Number of Pages: 1050


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WALKER 2-9573


REAL ESTATE INSURANCE


PETER F. FORTUNATO 64 DANE ST., BEVERLY, MASS.


LEE, FRASER & PATCH, INC. INSURANCE PATCH, LUNN & COLE REAL ESTATE TEL. WA 2-2330


Over Woolworth's 234 CABOT ST., BEVERLY, MASS.


BEVERLY Savings BANK


LATEST DIVIDEND 3 3/4% PER YEAR DEPOSITS INSURED IN FULL


BEVERLY


Savings BANK 175 CABOT STREET CORNER THORNDIKE, BEVERLY, MASS


THE BANK THAT ALWAYS HAS TIME FOR YOU - AND TEMPERATURE TOO!


ANTHONY PATTI MASON CONTRACTOR and BUILDER MASONRY OF ALL KINDS HOT TOP DRIVEWAYS LANDSCAPING TEL. WA 2-1260 - RES. TEL. WA 2-4184 35 POND STREET BEVERLY, MASS.


SAMUEL


SONS COMPANY


LUMBER BUILDING MATERIALS FUEL OIL HEATING & COOLING 82 RIVER ST. BEVERLY Tel. WAlker 7-0032


The DELANEY APOTHECARY


ESTABLISHED 1832 WILLIAM Z. LASKI, Reg. Mgr.


The Physicians' Store of the North Shore Where Particular People Trade


207 CABOT ST.


TEL. WA 2-2245


BARTER BROTHERS, INC., FLOWERS AND GIFTS 228 CABOT STREET BEVERLY TEL. WA 2-4086


Borah's


PAPERS · MAGAZINES . SMOKERS' NEEDS LUNCHEONETTE . GIFTS . CARDS . CANDY


BEVERLY MASS CORNER


BROADWAY & RANTOUL


Borah's


HOME BUILDERS


REAL ESTATE BROKERS


WA 7-1313


SEA COUNTRY HOMES, Inc.


EDWIN A. SMITH


BEVERLY ICE CO. J. C. KELLEHER


HEATING OILS FUEL OIL - FURNACE OIL - RANGE OIL


PROPERTY OF THE


lic Library of th


C


HE


C


BLIC


HE


Beverly,


PUB


BEVERLY.


1855.


232 ESSEX STREET BEVERLY


-


FOR EMERGENCY BURNER SERVICE CALL WA 2-0469 or WA 2-2414


1 ransberg's


Over 35 Years In Retail Furniture


. Colonial and Modern Furniture of Quality


· Carpeting


· Bedding


WA 2-3140


301 CABOT STREET BEVERLY


BEVERLY STORAGE WAREHOUSE Bonded Space for House and Commercial Storage SPRINKLER PROTECTED


· Reasonable Rates


. Heated Piano Room


. Free Corrugated Cardboard for Easy Packing


. Clean, Separate Rooms or Open Storage Available


. Private Driveway and Convenient Loading Platform


Tel. WA 2-4806


REAR 145 HALE STREET BEVERLY


THE PRICE & LEE CO.


ESTABLISHED 1873


Publishers City Directories


For Communities in Seven States, with a Population in Excess of Five Million


CONNECTICUT


Ansonia, Derby, Shelton and Seymour Branford and North Branford


Bridgeport, Stratford, Fairfield, Southport, Easton and Trumbull Bristol, Forestville, Terryville and Plainville Danbury and Bethel Danielson and Brooklyn


Darien, Noroton, Noroton Heights and New Canaan


MAINE


Bath, Arrowsic, Georgetown, Phippsburg, West Bath and Woolwich


Brunswick, Bowdoin, Bowdoinham, Harps- well and Topsham


Portland Suburban Includes Cape Eliza- beth, Cumberland, Falmouth, Free- Garfield


port, Gray, North Yarmouth, Pownal, Harrison, Kearny, East Newark and North Scarborough and Yarmouth


Manchester


MASSACHUSETTS


Meriden


Middletown, Portland and Cromwell


Milford and Orange


New Britain, Berlin and Kensington


New Haven, West Haven, East Haven, Woodbridge


New London, Waterford, Niantic


New Milford, Brookfield, Bridgewater


Norwalk and South Norwalk


Norwich


Ridgefield, Georgetown, Redding, Redding Ipswich, Boxford, Georgetown, Middleton, Ridge


Rockville, Vernon, Tolland and Ellington Southington Stamford


Torrington, Winsted, Litchfield, Goshen Norfolk and Harwinton


Wallingford


Waterbury, Naugatuck


ville and Middlebury


Westport, Saugatuck, Greens Farms, Wes- Westfield, Blandford, Chester, Granville, ton, Wilton Huntington, Russell, Montgomery, Southwick


NEW HAMPSHIRE


Exeter, Hampton, Hampton Beach and New Hampshire Coast


White Mountain Includes Littleton, Lisbon, Woodsville, Whitefield, Bath, Bethle- hem, Carroll, Franconia, Haverhill, Lyman, Landaff also Wells River, Vt.


NEW JERSEY


Bayonne Belleville and Nutley


Bloomfield and Glen Ridge


Clifton Elizabeth, Hillside, Linden, Roselle, Roselle Park


Arlington


Irvington


Montclair, Glen Ridge, Caldwell, Essex Falls, Verona and Cedar Grove


Newark New Providence, Berkeley Heights, Murray Hill Orange, East Orange, South Orange and Maplewood


Passaic


Paterson


Paterson Suburban Includes Haledon, Prospect Park, Hawthorne, Totowa Borough, Little Falls, West Paterson Ridgewood, Midland Park, Glen Rock, Fair- lawn and Ho-Ho-Kus


Rutherford, East Rutherford, Lyndhurst, Carlstadt, Wood-Ridge Summit, Springfield and Millburn Union and Springfield West Orange, Livingston, Roseland


NEW YORK


Middletown, Wallkill and Goshen


Newburgh, New Windsor, Cornwall Port Chester and Rye, also Byram, Conn.


Arrow Maps


Arrow Guides


270 ORANGE ST., NEW HAVEN 9, CONN.


Tels. MA 4-3118 MA 4-3119 MA 4-3110


1653 MAIN ST. SPRINGFIELD 3, MASS.


HARTFORD 1, CONN.


FLORIDA


Boca Raton Delray Beach, Gulf Stream and Highland Beach


Homestead, Florida City, Cutler, Cutler


Ridge, Goulds, Modello, Leisure City, Naranja, Peters, Perrine and Princeton


Greenwich, Cos Cob, Riverside, Old Green- wich and Byram


Groton, Groton Long Point, Noank, Mystic Hamden, North Haven and Cheshire Hartford


Hartford Suburban Includes East Hartford. West Hartford, Wethersfield, Windsor, Bloomfield, Newington, Farmington, Glastonbury and Rocky Hill


Athol and Orange


Beverly (Hamilton and Wenham) Beverly (Manchester and Essex)


Chicopee, Chicopee Falls, Willimansett, Aldenville and Fairview


Clinton and Lancaster


Fitchburg


Gardner Holyoke and South Hadley


Newbury, Rowley, Salisbury, Tops- field, West Topsfield


Leominster


Northampton and Easthampton


South Berkshire Includes Great Barring- ton, Alford, Egremont, Monterey, Mt. Washington, New Marlboro, Sheffield, Stockbridge, West Stockbridge also Canaan, Falls Village, Conn.


Waterbury Suburban Includes Watertown, . Thomaston, Terryville, Wolcott, Oak- Springfield, West Springfield and Long- Beacon, Fishkill, Glenham meadow Kingston


Willimantic, Windham and Coventry


106 ANN ST. 850 BROAD ST. NEWARK 2, N. J.


MEMBER ASSOCIATION OF NORTH AMERICAN DIRECTORY PUBLISHERS


BEVERLY HAMILTON WENHAM DIRECTORY 1960


Combining Six Distinct Directories :-


Governmental Directory-City, Town, County, State and Federal.


Buyers Directory-A local source of sales and service. Classified Directory-Business, professional and social. Alphabetical Directory-Names, occupations and addresses. Numerical Directory-Streets, householders and business. Telephone Numerical Directory -


Price


Is As


IMPORTANT


City


Directory


As


Want+11 p


W


a


$43.00


THE PRICE & LEE CO.


PUBLISHERS CITY DIRECTORIES "Of the people, for the people" Since 1873 270 ORANGE STREET NEW HAVEN 11, CONN.


- MEMBER -


ASSOCIATION of NORTH AMERICAN DIRECTORY PUBLISHERS


COPYRIGHT 1960


THE PRICE & LEE CO


6


1960-THE PRICE & LEE CO.'S


SECTION 28, COPYRIGHT LAW. IN FORCE JULY 1, 1909.


That any person who willfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or wilfully aid or abet such infringe- ment, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.


PUBLISHERS' NOTE


The information in this book is gathered as far as possible by actual canvass, and is compiled in a way to ensure maximum accuracy. The publishers cannot, of course, guarantee the correctness of information furnished them nor the complete absence of mistakes, hence no responsibility for errors or omissions can be assumed, but we will welcome the bringing to our attention of any inaccuracies so that correction may be made in the next Directory.


THE PRICE & LEE CO., Publishers.


7


BEVERLY, MASS. DIRECTORY-1960


CONTENTS


Page


Abbreviations


159


Alphabetical Directory


160


Apartment Buildings


80


Associations, Clubs and Societies


81


Banks and Trust Companies


89


Beverly "What You Should Know About"


12


Buildings-Office and Public


93


Buyers' Directory


45-78


Cemeteries


94


Chamber of Commerce


44


Churches


95


City Officers


25


Classified Directory


79


Corporations and Chartered Institutions-


See Alphabetical Directory


Councillors


33


County Officers (Essex)


33


Courts 33


Fire Department


28


Governmental Directory


23


Halls


117


Hospitals and Dispensaries


119


Index to Advertisers


8-10


Library


25


Map


inside Back Cover


Notaries Public


132


Numerical Directory


707


Police Department


26


Post Office


36


School Department


27


Schools, Colleges and Academies


148


Senators


33


State Government


34


Telephone Numerical Directory .. See Green Section


Town Officers 23


U.S. Government


35


8


1960-THE PRICE & LEE CO.'S


INDEX TO ADVERTISERS


Page


ARCHER CLEMENT C 63


ASTOLFI REALTORS


73


AUGER INSURANCE AGENCY INC


63


BARTER BROTHERS INC Front Cover


BARTLETT F A TREE EXPERT CO THE


77


BEVERLY CHAMBER OF COMMERCE 44


BEVERLY CONSTRUCTION CO INC


Back Cover and 55


BEVERLY CO-OPERATIVE BANK


Back Cover and 48


BEVERLY EVENING TIMES top lines


BEVERLY ICE CO


inside Front Cover


BEVERLY LUMBER MART INC


66


BEVERLY MOTOR SALES CO INC


See Ribbon and insert


opp Name Alphabetical Directory


BEVERLY NATIONAL BANK


back edge and 49


BEVERLY SAVINGS BANK


BEVERLY SCHOOL FOR THE DEAF


BEVERLY STORAGE WAREHOUSE


opp inside Front Cover


BEVERLY TRUST CO 50


70


BOMAC LABORATORIES INC


68


BOOMA-BREED INC


top lines and 70


BORAH'S


Front Cover


BURSAW OIL CORPORATION


Back Cover and top lines


CALLAHAN A J & SONS INC


72


CAMPBELL FUNERAL SERVICE


foot lines


CANN WILLIAM H & SON INC


top edge


CARLSON OTTO D


71


CHERRY HILL FARM 69


54


CLEMENZI PLASTERING CO INC 55


CLEVELAND FUNERAL HOME


Back Cover and 60


COR-NIX RUBBER CO


76


DANVERS SAVINGS BANK 52


D'ARCY & D'ARCY


74


DAVE AND POP'S SERVICE STATION


47


DAVIS COAL & OIL CO


Back Cover and 71


DAVIS DRUG CO INC


58


DAY ARTHUR W


55A


DELANDE'S SUPPLY CO INC


insert opp Beverly


Alphabetical Directory


DELANEY APOTHECARY INC THE


Front Cover


DEL-WEST INC


top lines


DODGE JOHN 47


CLARK & FRIEND INC


Front Cover 76


BILL'S OIL SERVICE INC


BEVERLY, MASS. DIRECTORY-1960


9


DONOVAN JOSEPH F X 64


DOOLING'S GARAGE 45


ENDICOTT JUNIOR COLLEGE 54


FIRST NATIONAL BANK OF IPSWICH MASS


51


FLINT WALTER S INSURANCE AGENCY INC


top lines


FORNESS & MORGAN INC


foot lines and 74A


FORTUNATO PETER F


Front Cover


FOSTER GEORGE A INC 45


FOSTER NORMAN C 55A


GARFIELD JACKSON W 74


GEE JAY UPHOLSTERING CO 77


GIRDLER FUEL CORP 71


GOLDBERG SAM & SON INC


71


GOVE LUMBER CO THE


66


GREENLAW ELECTRIC CO foot lines


GREYCROFT FARM 69


HAMILTON-WENHAM GARAGE INC 45


HANNIBAL AUTO SALES


46


HATCH WILLIAM J


56


HAYES STANLEY G INSURANCE AGENCY - REALTOR


Back Cover and 75


HERSEY LEE OIL CO


foot lines


HOLYOKE MUTUAL FIRE INSURANCE COMPANY 62


HYDE JOHN PHARMACY 58


INCAMPO PASQUALE


56


IPSWICH SAVINGS BANK 52


JIM'S AUTO BODY


back cover and 46


JOHNSON RICHARD W REAL ESTATE & INSURANCE AGENCY 75


KLINK'S BAKERY 47


KNIGHT SAMUEL SONS CO Front Cover


KRANSBERG FURNITURE CO opp inside Front Cover


LAROE & BURR INC


69


LEE FRASER & PATCH INC Front Cover and 74


LEE & MOODY FUNERAL HOME insert opp Beverly


Alphabetical Directory and back edge


LEE & OSBORN INC Back Cover


LEONARD RALPH L & SON 75


LEWIS CLARK & BROWN INSURANCE AGENCY 75


LOW'S DANIEL IN SALEM 64


LYMAN H GUY CO 72


MANZI O & SONS 55


MAZZAGLIA & GRASSO


56


McQUEENEY CHARLES E CO


top lines


MERCHANTS-WARREN NATIONAL BANK OF SALEM 52


MERRIMACK-ESSEX ELECTRIC CO 59


METAL HYDRIDES INC 67


10


1960-THE PRICE & LEE CO.'S


MONTONI ANTONIO & SONS Back Cover and 56 MORGAN & DOUGLAS foot lines and 74A 73


MULLINS THOMAS J


NATIONAL BICYCLE SHOP 53


NAUMKEAG AUTO SALES INC


46


NAUMKEAG TRUST CO 53


NELSON ROBERT T


73


NORTH BEVERLY HARDWARE & SHELL STATION INC 61


NORTH SHORE GAS CO 60


O'HARA P F ESTATE 72


PATTI ANTHONY Front Cover PICKERING GEORGE W CO top lines


PRICE & LEE CO THE


opp Title Page


PUTNAM CALVIN LUMBER CO 53


QUALITY PRESS THE foot lines


ROBB C S CO INC 57


ROGER CONANT CO-OPERATIVE BANK 52


58


RUSSO BROS-PLUMBERS INC


73


SALEM CO-OPERATIVE BANK 53


SALEM FIVE CENTS SAVINGS BANK


51


SALEM LAUNDRY CO


66


SCHUCK & HEATH INC


66


SIHPOL TED C


top lines and bottom edge


SILVER SUPPLY CO


Adv Beverly Map Front Cover


SMITH EDWIN A


SPENCER & AYLWARD MICROWAVE MACHINISTS


68


STERLING AGENCY 76


STEVENS WILLIAM H JR 62


TELEPHONE ANSWERING SERVICE OF BEVERLY 76


THOMPSON ARTHUR F & SON 57


TOWER BENJAMIN C REALTOR opp inside Back Cover


TREMBLAY NOAH A 74


TROWT'S MOVING & EXPRESS CO INC 70


TRUSSELL CONSTRUCTION CO INC 57


UNITED ELECTRICAL RADIO & MACHINE WORKERS


OF AMERICA LOCAL 271 65


UNITED SHOE MACHINERY CORPORATION 67A


VITALE STEPHEN CONSTRUCTION CO INC


57


WATERS & BROWN


61


WELCH & LAMSON INC


59


WEST ENGINEERING


top lines


WHITTEN C E & SONS


46


WINER BROS INC 62


WRIGHT ERNEST & ERNEST B


foot lines


ZINA GOODELL CORP 61


ROPES DRUG CO INC


11


BEVERLY, MASS. DIRECTORY-1960


Advertisers Who KNOW


That which makes any advertiser's approval worth while is the prominence he has attained in his particular line of work.


The advertisers in the Directory are compe- tent judges on the subject of advertising medi- ums-the fact that they approve of Directory advertising is evidenced by their continued patronage.


STRETCH YOUR"AD"DOLLARS


It isn't the cost - it's the ad cov- erage that counts and you get so much for so little when you advertise in the DIRECTORY.


12


1960-THE PRICE & LEE CO.'S


A Summary Suggested and Planned by American Community Advertising Association Adopted as a regular feature in all Directories published by the Association of North American Directory Publishers Completed and Corrected Annually through the Courtesy of the Beverly Chamber of Commerce, Oscar A. Olsen, Sec .- Manager.


BEVERLY, MASS. "Birthplace of the American Navy" "A city in the country by the sea"


LOCATION


This seaside community is located on the North side of Massachu- setts Bay, on the picturesque North Shore, 18 miles from Bos- ton, 13 miles from Gloucester.


POPULATION


Federal Census (1950) 28,884


State (1955) 31,432


Native born white (1950) 25,052


Foreign


3,774


Negro


38


Other 20


Predominating Nationalities of Foreign Born


24.7% were of Canadian other than


French; 20.1% Italian; 11.0% English; 10.8% Irish; 8.2%


French-Canadian; 5.9% Scotch origin


AREA


15.14 square miles


DENSITY


1955 -2,083 persons per square mile


CLIMATE


Mean temp. in Jan. - 34.2ºF Mean temp. in July - 70.7ºF RAINFALL Mean annual precipitation 41.10 inches


ALTITUDE


Elevation at City Hall approx. 44 ft. above mean sea level


TOPOGRAPHICAL


Rolling countryside with some hills of 100 ft. elevation in northern section of the city. 9 miles of shore line.


FORM OF GOVERNMENT


Mayor and Board of Aldermen, 3 elected at large, 6 elected by wards. School Committee, 2 elect- ed at large, 6 nominated in wards but elected at large. Mayor ex- officio member.


TAX RATE


$72.80 per $1,000 (1959) Assessed Valuation $56,297,800 (1959)


BONDED DEBT Jan. 1960 - $3,729,000.00 FINANCIAL


Four banks with total deposits of $73,424,213.03 and total resources of $87,227,535.68


POST OFFICE RECEIPTS


1959 - $370,925.44 (Beverly P.O.) TELEPHONES


15,943 - 1960; Customers 12,206 (1960)


CHURCH BUILDINGS


20 representing 11 denominations HOMES (1950)


4,348 single units out of a total of 8,829 dwelling units. 56.6% of total were owner occupied and 43.4% were rented.


INDUSTRIAL


50 firms in 1959 with 4,780 em- ployees; annual payroll $23,215,- 000. Value of products $92,000,- 000.


TRADE (Retail)


308 firms serve 70,000 people in trade area, north, east and west of city. Volume $40,000,000 (1959) PRINCIPAL PRODUCTS


Shoe machinery, machine tools, electronic equipment and tubes, box machinery, leather shoes and leather products, metal powders and alloys, sheet metal products, apparel, toys, wood furniture and wood products, printing, plastics, shoe lasts, pop corn, food products and sportswear.


Newspapers One - Beverly Evening Times


13


BEVERLY, MASS. DIRECTORY-1960


Motels


1-new -22 units.


Hotels


Two Inns- 40 rooms; One Hotel -22 rooms


TRANSPORTATION


Railroad : Boston & Maine to


Gloucester and Boston. Five


railroad stations - (32 trains daily). Beverly, No. Beverly, Farms, Monserrat, Pride's. Bus: Eastern Massachusetts Street Railway and Michaud Bus Lines local and suburban bus service. Taxi: 4 Taxi Companies.


HIGHWAYS


Principal highways are Routes 128, 1A, 97, and 127. Route 128 cir- cumferential 6-lane highway a- round Boston enters Beverly from west and proceeds northeast to Gloucester. Route 1A to Salem and Boston south and north par- allel to U.S. No. 1 to Ipswich and Newburyport. Route 127 is the scenic shore route starting in Beverly to Cape Ann. Route 97 carries traffic north to Haverhill and New Hampshire.


AMUSEMENTS


2 theaters - seating 2000, 1 unique summer music theater-in-round, seating 1,200. 19 auditoriums - seating 7,975 - largest seats 1,300. 1 golf course, 12 tennis courts, 2 bowling alleys, 3 boat clubs, 2 boat liveries.


RECREATION


8 parks, 10 playgrounds, 7 beaches, 2 bathhouses, 11 baseball fields, 1 stadium seating 7,500, 1 public landing - Organized city recre- ation program.


Airports


Beverly Municipal Airport - 3 run- ways, maximum 5,000 ft. - lighted.


Hospitals


One general; one Dental Center.


Educational


Gordon College, Endicott Junior College, Shore Country Day School, Beverly School for the Deaf.


16 public schools, including 1 high, 2 junior high, 12 grammar, 1 trade. No. of pupils, 6,500. No. of teachers, 281. 4 parochial schools, including 1 high school. No. of pupils in private schools, 1,513. (1959 figures).


Public Libraries


Beverly Public Library containing 112,388 volumes, 1 branch libra- ry plus school, hospital service and bookmobile.


Y.M.C.A. Modern building, con- taining swimming pool, gymnas- ium, recreational facilities and dormitory.


LIGHT AND POWER


Provided by Merrimack-Essex Elec- tric Company and North Shore Gas Company.


WATER SUPPLY


Abundant filtered water from Wen- ham Lake and a new large reser- voir in Danvers, maintained by Salem-Beverly Water Supply Boards.


U.S. GOVERNMENT


3 Post Offices; Army Nike installa- tion.


CITY STATISTICS


94 total street mileage, 85 paved. Miles of gas mains, 94. Sewers, 53 miles. 7,719 gas meters. 11,674 light meters. 8,574 water meters. Capacity of waterworks, 6,600,- 000 gallons per day. 94 miles of water mains. Value of water plant, $1,500,000.


Fire Department: 91 permanent men - 40 call men - 80 C. D. Auxiliary - 6 fire stations. Value of Fire Dept., $500,000.


Police Department: 55 permanent men - 10 reserve - 11 school safety police women. Value of Police Department, $25,000.


14


1960-THE PRICE & LEE CO.'S


BEVERLY, MASSACHUSETTS


"Birthplace of the American Navy"


***** *


DOWNTOWN BEVERLY


Early American history is abundant in Beverly, Massachusetts, but few cities blend so well the old and the new. The Beverly of today was included in the territory called "Naumkeag", settled in 1626 by Roger Conant and his followers, and set aside as a township in 1668. It was incorporated as a city in 1894. The early settlers handed down to its present generation a worthy heritage of tradition and history, along with a wealth of natural beauty and assets.


Situated only 18 miles north of Boston, Beverly is the heart of the North Shore. It has the convenience of the city, the serenity of the country and the charm of a New England seafaring town. Excellent trans- portation and modern highways, with a backdrop of nature's lovelies“ scenery, make it popular for living, business, industry, and recreatior


15


BEVERLY, MASS. DIRECTORY-1960


ROUTE 128


Covering 15 square miles of area, it has nine miles of coastline, including smooth white sandy beaches, rocky ledges interspersed with seaside estates or neat, well-kept homes. Back from the shore are wooded country lanes, with gentle rolling terrain and attractive homes. Approach- ing by land or by sea, the tall white spires of the churches can be seen nestled among the abundant foliage of the early planters' ground.


BALCH HOUSE


American Pioneers Roger Conant, John Balch and other "planters" built their homes here. One of the homes, the Balch House, is the oldest house in the country, and still stands as a record of early days and an attraction for visitors.


The city has many "firsts" of which to be proud. Here the first cotton mill in America was established in 1788, the first Britannia ware was manufactured in 1808, and the first Sunday School in New England was started (1810).


16


1960-THE PRICE & LEE CO.'S


BEVERLY PUBLIC LIBRARY


The Beverly Public Library was established in 1855, and moved to its present building in 1913. The main floor of the library building con- tains two large reading rooms, reference room, charging desk, and office. In the basement is the workroom, pamphlet room and youth room. On the top floor is the auditorium seating 150, the art room, the geneology room and storage rooms. The branch library at Beverly Farms was built in 1915. The present book collection numbers 112,388 volumes. The hours of the Main Library at 32 Essex Street are 9 a.m. to 8 p.m. Monday through Friday, and 9 a.m. to 12 noon on Saturdays. The Beverly Farms Branch at 24 Vine Street is open Monday through Friday 10:30 a.m. to 6 p.m. and Saturdays 9 a.m. to noon. The Library now has a Bookmobile which visits Centerville, North Beverly and Ryal Side, also visits all ele- mentary schools, and shut-ins.


-


17


BEVERLY, MASS. DIRECTORY-1960


L


COLLEGE HALL-ENDICOTT JUNIOR COLLEGE


The first ship of the American Navy, the schooner "Hannah", was outfitted, armed, equipped and provisioned at Beverly. Commissioned by General George Washington, it sailed from here on its first cruise on September 5, 1775, and two days later brought in a prize. This important incident in history, recorded in original documents at the Library of Congress, made Beverly the Birthplace of the American Navy. Many other ships were also comissioned at this important port of revolution- ary days, and at one time so many prizes were brought back to Beverly, it was necessary to construct new docks. Sixty vessels were in the harbor at one time ... aided greatly the continental forces through clothing, military stores and supplies.


#


MEMORIAL JUNIOR HIGH SCHOOL


George Cabot in 1798 was honored by President John Adams by being named the first Secretary of the Navy.


History also reveals that baked beans originated in Beverly and later became popular in Boston. Historian Morrison noted "After teaching


18


1960-THE PRICE & LEE CO.'S


Boston how to bake beans, that city took credit. After showing Salem how to fish and privateer, the larger port almost absorbed her neighbor".


Beverly was the scene of the Summer White House of President William Howard Taft, and Benjamin Harrison summered here the year after he returned from the Presidency. It has been the home of many distinguished citizens, including Rev. Joseph Willard, D.D. of the First Church in Beverly, President of Harvard College in 1781; Nathan Dane, member of the Continental Congress; birthplace of Poetess Lucy Larcom; both Oliver Wendell Holmes, Senior and Junior; former Senator Henry Cabot Lodge, now chief U. S. Delegate to the United Nations; former Ambassador William Phillips, and many other famous people.


Beverly is a pleasant, residential-industrial community. From fishing, commerce, and agriculture of earlier days, it has developed into a prosperous, well-balanced city. From manufacture of shoes, it grew to include the world's largest shoe machinery plant, owned by the United Shoe Machinery Corporation, Beverly's largest employer. In recent years, various types of machine tools, chemicals, metal products and electronic devices have helped expand the city's economy. Highway Route 128, opening new land for industrial use, is attracting further industry and retail trade here.


New homes in all sections, new churches and schools, enlarged hospital facilities and a convenient downtown shopping center have added to the ideal living conditions found in the community. Over 100 clubs and organizations include, improvement associations, Beverly Historical Society, veterans organizations, fraternal groups, United Fund, and social service agencies.


A progressive city government, an active Chamber of Commerce and a healthy business climate have multiplied natural advantages found here to make Beverly the kind of place people are proud to call their "home town".


LYONS PARK AND DANE ST. BEACH


19


BEVERLY, MASS. DIRECTORY-1960


High Hurdles. .


In business as well as in sports there are High Hurdles to overcome. Your ad in the Directory, where multi- tudes will see it, will help to over- come many of the business hurdles.


use


DIRECTORY Advertising


20


1960-THE PRICE & LEE CO.'S BEVERLY CHURCHES


Beverly Farms Baptist Church 9 Hale St. Rev. William N. Kerr, Th. D.


Beverly Gospel Mission 302 Cabot St. Mr. Victor E. Cleveland Centerville C. E. Church Standley St. T. Grady Spires, Pastor Church of the Nazarene 501 Rantoul St. Rev. George H. Keeler 556 Cabot St.


Congregation Sons of Abraham 39 Bow St.


Rabbi Irvin K. Botwinik


Covenant Congregational Church 10 Charnock St. Rev. Albert A. Damrose


Dane St. Congregational Church 10 Dane St. Rev. Dr. James T. Halliday Interim Minister


2 Hawthorne St. (Parsonage) 8:30 - Chapel - 10:45 First Baptist Church Cor. Cabot & Abbott Sts.


Rev. John M. Wilbur, Jr. First Church of Christ Scientist 19 Hale St. Mrs. Winifred Sterling


First Federated Church of Beverly 167 Hale St. Rev. Stephen W. Turrell


First Parish (Unitarian) Church Cor. Cabot & Hale Sts. Rev. Harry H. Hoehler


ST. MARY'S STAR OF THE SEA-Rev. Francis G. Shields, pas- tor; Rev. James F. McNamara, Rev. Joseph Mullen, Rev. Frederick Mc- Gowan and Rev. John D'Arcy, cur- ates. Masses Sunday at 7, 8, 9, 10, 11 and 12. Children's mass at 9 in the Lower church. Daily mass as 7. First Friday masses at 6 and 7, baptisms every Sunday afternoon at 4 in the Upper Sancristy of the church. Confessions every Saturday, in the afternoon from 4 to 5:30 and in the evening from 7:30 to 9. Also at the same hours before a holy day. Rosary and benediction every Sun- day evening at 7:30. Perpetual Novena to Our Lady of Fatima, Friday night at 7:30.




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