The Beverly city directory and North Shore map 1961, Part 1

Author:
Publication date: 1961
Publisher: Crowley & Lunt
Number of Pages: 1004


USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1961 > Part 1


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org.


Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15 | Part 16 | Part 17 | Part 18 | Part 19 | Part 20 | Part 21 | Part 22 | Part 23 | Part 24 | Part 25 | Part 26 | Part 27 | Part 28 | Part 29 | Part 30 | Part 31 | Part 32 | Part 33 | Part 34 | Part 35 | Part 36 | Part 37 | Part 38 | Part 39 | Part 40 | Part 41 | Part 42 | Part 43 | Part 44 | Part 45 | Part 46 | Part 47 | Part 48 | Part 49 | Part 50 | Part 51 | Part 52 | Part 53 | Part 54 | Part 55 | Part 56 | Part 57 | Part 58 | Part 59 | Part 60 | Part 61 | Part 62 | Part 63 | Part 64 | Part 65 | Part 66 | Part 67 | Part 68 | Part 69 | Part 70 | Part 71 | Part 72 | Part 73 | Part 74 | Part 75 | Part 76 | Part 77 | Part 78 | Part 79 | Part 80 | Part 81 | Part 82 | Part 83 | Part 84 | Part 85 | Part 86 | Part 87


79 PLEASANT STREET NORTHAMPTON, MASS.


TELEPHONE LETTERPRESS JU 4-1097 OFFSET


GAZETTE PRINTING CO., INC.


REALTORS


PETER F. FORTUNATO 64 DANE ST., BEVERLY, MASS.


LEE, FRASER & PATCH, INC. INSURANCE PATCH, LUNN & COLE REAL ESTATE TEL. WA 2-2330


Over Woolworth's 234 CABOT ST., BEVERLY, MASS.


BICK AND CURRY FUNERAL HOME FORTY-THREE BOW ST., BEVERLY, MASS.


Directors


RAYMOND P. BICK JOHN T. CURRY


QUALITY


DIGNITY


SERVICE


ANTHONY PATTI MASON CONTRACTOR and BUILDER MASONRY OF ALL KINDS HOT TOP DRIVEWAYS LANDSCAPING TEL. WA 2-1260 RES. TEL. WA 2-4184 35 POND STREET BEVERLY, MASS.


SAMUEL


SONS COMPANY


LUMBER BUILDING MATERIALS FUEL OIL HOME MODERNIZATION 82 RIVER ST. BEVERLY Tel. WAlker 7-0032


25 UNION ST.


CAPE ANN BANK AND TRUST CO. The Bank of the North Shore FREDERICK Mc G. BUNDY, President JOHN B. RICE JR., Asst. Treasurer MANCHESTER OFFICE COMPLETE BANKING SERVICE TEL. JA 6-4994 MANCHESTER


Borah's


PAPERS . MAGAZINES . SMOKERS' NEEDS LUNCHEONETTE . GIFTS . CARDS . CANDY


BEVERLY MASS


BROADWAY & RANTOUL CORNER


Barah's


BARTER BROTHERS, INC., FLOWERS AND GIFTS 228 CABOT STREET BEVERLY TEL. WA 2-4086


REALTOR INSURANCE


WALKER 2-3611


WALKER 7-1117


ransberg's


Over 35 Years In Retail Furniture


. Colonial and Modern Furniture of Quality


· Carpeting


· Bedding


WA 2-3140


301 CABOT STREET BEVERLY


BEVERLY STORAGE WAREHOUSE Bonded Space for House and Commercial Storage SPRINKLER PROTECTED


· Reasonable Rates


. Heated Piano Room


. Free Corrugated Cardboard for Easy Packing


. Clean, Separate Rooms or Open Storage Available


. Private Driveway and Convenient Loading Platform


Tel. WA 2-4806


REAR 145 HALE STREET BEVERLY


MEANS


Lumber Company


AUGUSTUS G. MEANS, Prop.


Complete Building Materials


* LUMBER PAINTS HARDWARE DOORS & WINDOWS CEMENT & BRICKS


MAIN OFFICE


WESTERN AVENUE


ESSEX, MASS.


Telephone ROger 8-6542 or 8-6543


MANCHESTER BRANCH


BEACH STREET


MANCHESTER, MASS.


Telephone JAckson 6-1841


OUR NEW BEVERLY CASH & CARRY BRANCH 253 RANTOUL ST. BEVERLY, MASS. Telephone WAlker 2-6913


THE PRICE & LEE CO.


ESTABLISHED 1878


Publishers City Directories


For Communities in Seven States, with a Population in Excess of Five Million


CONNECTICUT


Ansonia, Derby, Shelton and Seymour Branford and North Branford Bridgeport, Stratford, Fairfield, Southport, Easton and Trumbull Bristol, Forestville, Terryville and Plainville Danbury and Bethel Danielson and Brooklyn


Darien, Noroton, Noroton Heights and New Canaan


Greenwich, Cos Cob, Riverside, Old Green- wich and Byram


Groton, Groton Long Point, Noank, Mystic Hamden, North Haven and Cheshire Hartford


Hartford Suburban Includes East Hartford, West Hartford, Wethersfield, Windsor, Bloomfield, Newington, Farmington, Glastonbury and Rocky Hill


Manchester Meriden


Middletown, Portland and Cromwell


Milford and Orange


New Britain, Berlin and Kensington New Haven, West Haven, East Haven, Woodbridge


New London, Waterford, Niantic


New Milford, Brookfield, Bridgewater


Northern Connecticut Includes Enfield, Thompsonville, Windsor Locks, Ware- house Point, Suffield, Hazardville and Scitico


Norwalk and South Norwalk


Norwich


Prospect, Beacon Falls, Bethany and Oxford


Ridgefield, Georgetown, Redding, Redding Ridge Rockville, Vernon, Tolland and Ellington Southington Stamford


Torrington, Winsted, Litchfield, Goshen Norfolk and Harwinton Wallingford


Waterbury, Naugatuck


Waterbury Suburban Includes Watertown, Thomaston, Terryville, Wolcott, Oak- ville and Middlebury Westport, Saugatuck, Greens Farms, Wes- ton, Wilton


Willimantic, Windham and Coventry


FLORIDA


Boca Raton Delray Beach, Gulf Stream and Highland Beach Homestead, Florida City, Cutler, Cutier Ridge, Goulds, Modello, Leisure City, Naranja, Peters, Perrine and Princeton


MAINE


Bath, Arrowsic, Georgetown, Phippsburg, West Bath and Woolwich


Brunswick, Bowdoin, Bowdoinham, Harps- well and Topsham


Portland Suburban Includes Cape Eliza- beth, Cumberland, Falmouth, Free- port, Gray, North Yarmouth, Pownal, ' Clifton Scarborough and Yarmouth


MASSACHUSETTS


Amherst, Hadley and Hatfield


Athol and Orange


Beverly (Hamilton and Wenham)


Beverly (Manchester and Essex)


Brockton


Chicopee, Chicopee Falls, Willimansett, Aidenville and Fairview


Clinton and Lancaster Fitchburg


Gardner


Haverhill, Groveland and Merrimac


Holyoke and South Hadley Ipswich, Boxford, Georgetown, Middleton, Newbury, Rowley, Salisbury, Tops- field, West Topsfield


Leominster


Marlboro and Hudson


Milford and Hopedale


Northampton and Easthampton


Palmer, Ware and Monson


South Berkshire Includes Great Barring- ton, Alford, Egremont, Monterey, Mt. Washington, New Marlboro, Sheffield, Stockbridge, West Stockbridge also Canaan, Falls Village, Conn. .


Springfield


Springfield Suburban Includes West Springfield, Agawam, North Agawam, Longmeadow, East Longmeadow, Feed- ing Hills, Hampden, Ludlow and Wilbraham


Westfield, Blandford, Chester, Granville, Huntington, Russell, Montgomery, Southwick


NEW HAMPSHIRE


Exeter, Hampton, Hampton Beach and New Hampshire Coast


White Mountains Includes Littleton, Lisbon, Woodsville, Whitefield, Bath, Bethle- hem, Carroll, Franconia, Haverhill, Lyman, Landaff also Wells River, Vt.


NEW JERSEY


Bayonne Belleville and Nutley Bloomfield and Gien Ridge


Elizabeth, Hillside, Linden, Roselle, Roselle Park


Garfield Irvington


Kearny, Harrison, East Newark and North Arlington


Montclair, Glen Ridge, Caldwell, Essex Falls, Verona and Cedar Grove


Newark New Providence, Berkeley Heights; Murray Hill


Orange, East Orange, South Orange and Maplewood


Passaic


Paterson


Paterson Suburban includes Haledon, Prospect Park, Hawthorne, Totowa Borough, Little Falls, West Paterson


Ridgewood, Midland Park, Gien Rock, Fair- lawn and Ho-Ho-Kus


Rutherford, East Rutherford, Lyndhurst, Caristadt, Wood-Ridge Scotch Plains and Fanwood


Summit, Springfield and Millburn


Union and Springfield West Orange, Livingston, Roseland


NEW YORK


Beacon, Fishkill, Glenham Kingston


Middletown, Wallkill and Goshen


Newburgh, New Windsor, Cornwall


Port Chester and Rye, also Byram, Conn.


Arrow Guides


Arrow Maps


270 ORANGE ST., NEW HAVEN 9, CONN. Tels. MA 4-3118 MA 4-3119 MA 4-3110


1653 MAIN ST. 106 ANN ST. SPRINGFIELD 3, MASS. HARTFORD 1, CONN.


850 BROAD ST. NEWARK 2, N. J.


MEMBER ASSOCIATION OF NORTH AMERICAN DIRECTORY PUBLISHERS


BEVERLY


MANCHESTER - ESSEX DIRECTORY 1961


Combining Six Distinct Directories :-


Governmental Directory-City, Town, County, State and Federal.


Buyers Directory- A local source of sales and service. Classified Directory-Business, professional and social. Alphabetical Directory-Names, occupations and ad- dresses.


Numerical Directory-Streets, householders and business. Telephone Numerical Directory-


W


Is As


n


IMPORTANT


City


The Directory


ant-I p


As


W


W


$46.00


THE PRICE & LEE CO.


PUBLISHERS CITY DIRECTORIES "Of the people, for the people" Since 1873


270 ORANGE STREET NEW HAVEN 11, CONN. - MEMBER -


ASSOCIATION of NORTH AMERICAN DIRECTORY PUBLISHERS


COPYRIGHT 1961


THE PRICE & LEE CO.


Price


6


1961-THE PRICE & LEE CO'S


SECTION 28, COPYRIGHT LAW. IN FORCE JULY 1, 1909.


That any person who willfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or willfully aid or abet such infringe- ment, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.


PUBLISHERS' NOTE


The information in this book is gathered as far as possible by actual canvass, and is compiled in a way to ensure maximum accuracy. The publishers cannot, of course, guarantee the correctness of information furnished them nor the complete absence of mistakes, hence no responsibility for errors or omissions can be assumed, but we will welcome the bringing to our attention of any inaccuracies so that correction may be made in the next Directory.


THE PRICE & LEE CO., Publishers.


7


BEVERLY, MASSACHUSETTS DIRECTORY-1961


CONTENTS


Page


Abbreviations


141


Alphabetical Directory


142


Apartment Buildings


70


Associations, Clubs and Societies


71


Banks and Trust Companies


78


Beverly "What You Should Know About"


12


Buildings-Office and Public


82


Buyers' Directory


41-68


Cemeteries


83


Chamber of Commerce 40


Churches


84


City Officers


25


Classified Directory


69


Corporations and Chartered Institutions-


See Alphabetical Directory


Councillors


33


County Officers (Essex)


33


Courts


33


Fire Department


28


Governmental Directory


23


Halls


103


Hospitals and Dispensaries


105


Index to Advertisers


8-10


Library


25


Map


inside Back Cover


Notaries Public


117


Numerical Directory


685


Police Department


26


Post Office


36


School Department


27


Schools, Colleges and Academies


132


Senators


33


State Government


34


Telephone Numerical Directory


See Green Section


Town Officers


23


U.S. Government 35


8


1961-THE PRICE & LEE CO'S


INDEX TO ADVERTISERS


Page


ALLEN'S PHARMACY 52


ARCHER CLEMENT C . 52


AUGER INSURANCE AGENCY INC 56


BARTER BROTHERS INC Front Cover


BEVERLY CHAMBER OF COMMERCE 40


BEVERLY CONSTRUCTION CO Back Cover and 50


BEVERLY CO-OPERATIVE BANK Back Cover and 43


BEVERLY EVENING TIMES top lines


BEVERLY ICE CO


BEVERLY LUMBER MART INC


BEVERLY MOTOR SALES CO INC


See Ribbon and


BEVERLY NATIONAL BANK


back edge and 44


BEVERLY STORAGE WAREHOUSE


inside Front Cover


BEVERLY TRUST CO


45


BICK AND CURRY FUNERAL HOME Front Cover


62


BOOMA-BREED INC


BORAH'S Front Cover


BURSAW OIL CORPORATION


Back Cover and top lines


CAMPBELL FUNERAL SERVICE foot lines


CANN ARNOLD A 50


CAPE ANN BANK AND TRUST CO. Front Cover


CAPE ANN SAVINGS BANK 47


CHADWICK ORREN C


65


CLEMENZI CONSTRUCTION COMPANY INC 50


CLEVELAND FUNERAL HOME Back Cover and 54 COR-NIX RUBBER CO 67


DANVERS SAVINGS BANK 47


DAVE AND POP'S SERVICE STATION 42


DAVIS COAL & OIL CO Back Cover and 63


DAVIS DRUG CO INC 52


DELANDE'S SUPPLY CO INC insert opp Beverly Alphabetical Directory


DELANEY APOTHECARY INC THE 52


DODGE ASSOCIATES INC THE 67


DONOVAN JOSEPH F X 57


DOUCETTE CONTRACTING CO INC


50


ENDICOTT JUNIOR COLLEGE 49


top edge 60


insert opp Name Alphabetical Directory


BEVERLY SAVINGS BANK


front edge


BOMAC LABORATORIES INC top lines and 63


9


BEVERLY, MASSACHUSETTS DIRECTORY-1961


FIRST NATIONAL BANK OF IPSWICH MASS 46


FISHER & GEORGE ELECTRIC CO INC 53


FLINT WALTERS INSURANCE AGENCY INC top lines FORNESS & MORGAN INC foot lines and 66


FORTUNATO PETER F Front Cover


FOSTER GEORGE A INC 41


FOSTER NORMAN C 51


GEE JAY UPHOLSTERING 68


GIRDLER FUEL CORP 63


GOLDBERG SAM & SON INC 64 GOVE LUMBER CO THE 60


GREENLAW ELECTRIC CO foot lines


HERSEY LEE OIL CO INC foot lines


HOLYOKE MUTUAL FIRE INSURANCE COMPANY 56


HOMAN APOTHECARY 52


IPSWICH SAVINGS BANK 47


KLINK'S BAKERY 42


KNIGHT SAMUEL SONS CO Front Cover


KRANSBERG FURNITURE CO inside Front Cover


LAROE & BURR INC 63


LEE FRASER & PATCH INC. Front Cover and 66A


LEE AND MOODY FUNERAL HOME .. insert opp Beverly


Alphabetical Directory and back edge


LEE & OSBORN INC


Back Cover


LEONARD RALPH L & SON


LEWIS CLARK & BROWN INSURANCE AGENCY


66A


Back Cover and 67


LOW'S DANIEL IN SALEM


58


LYMAN H GUY CO 64


MAGNUSON AXEL INC 53


MANZI O & SONS INC 49


McQUEENEY CHARLES E CO top lines


MEANS LUMBER COMPANY opp inside Front Cover MERCHANTS-WARREN NATIONAL BANK OF SALEM 48


METAL HYDRIDES INC 61


MORGAN & DOUGLAS foot lines and 66


MULLINS THOMAS J 65


NAUMKEAG TRUST CO 48


NELSON ROBERT T 65


NORTH SHORE GAS CO 54


O'HARA P F ESTATE 64


PATTI ANTHONY Front Cover PICKERING GEORGE W CO top lines


10


1961-THE PRICE & LEE CO'S


PRICE & LEE CO THE opp Title Page


PUTNAM CALVIN LUMBER CO 48


QUALITY PRESS OF BEVERLY INC THE foot lines


ROBB C S CO INC 51


ROGER CONANT CO-OPERATIVE BANK 47


ROPES DRUG CO INC 53


RUSSO BROS-PLUMBERS INC 65


SALEM CO-OPERATIVE BANK 48


SALEM FIVE CENTS SAVINGS BANK


46


SALEM LAUNDRY CO


60


SIHPOL TED C


top lines and bottom edge


SILVER'S SUPPLY CO


Adv Beverly Map


SPENCER & AYLWARD INC


62


STANDLEY'S GARAGE


41


STERLING AGENCY 67


STORY JOSEPH A AGENCY THE 58


THOMPSON ARTHUR F & SON 51


THOMPSON HARRY AGENCY 58


TOWER BENJAMIN C REALTOR 66


UNITED ELECTRICAL RADIO & MACHINE WORKERS OF AMERICA LOCAL 271 59


VITALE STEPHEN CONSTRUCTION CO INC


51


WATERS & BROWN


55


WHITTEN C E & SONS


41


WILLMONTIN'S INSURANCE AND REAL ESTATE AGENCY 58


WINER BROS INC 55


WRIGHT ERNEST & ERNEST B foot lines


ZINA GOODELL CORP 55


11


BEVERLY, MASSACHUSETTS DIRECTORY-1961


planning is important to success!


Just as you plan your production schedule, so you must plan your advertising. The Directory will give you the most for the least ... include the Directory in your advertising program.


use DIRECTORY Advertising


12


1961-THE PRICE & LEE CO'S


A Summary Suggested and Planned by American Community Advertising Association Adopted as a regular feature in all Directories published by the Association of North American Directory Publishers Completed and Corrected Annually through the Courtesy of the Beverly Chamber of Commerce, Oscar A. Olsen, Sec .- Manager.


BEVERLY, MASS. "Birthplace of the American Navy" "A city in the country by the sea"


LOCATION


This seaside community is located on the North side of Massachu- setts Bay, on the picturesque North Shore, 18 miles from Bos- ton, 13 miles from Gloucester.


POPULATION


Federal Census (1960) ... 36,108


State (1955) 31,432


Native born white (1950) 25,052


Foreign 3,774


Negro


38


Other 20


Predominating Nationalities of Foreign Born


24.7% were of Canadian other than French; 20.1% Italian; 11.0%


English; 10.8% Irish; 8.2%


French-Canadian; 5.9% Scotch origin


AREA


15.14 square miles


DENSITY


1955-2,083 persons per square mile


CLIMATE


Mean temp. in Jan. - 34.2°F Mean temp. in July - 70.7°F RAINFALL Mean annual precipitation 41.10 inches


ALTITUDE


Elevation at City Hall approx. 44 ft. above mean sea level


TOPOGRAPHICAL


Rolling countryside with some hills of 100 ft. elevation in northern section of the city. 9 miles of shore line.


FORM OF GOVERNMENT


Mayor and Board of Aldermen, 3 elected at large, 6 elected by wards. School Committee, 2 elect- ed at large, 6 nominated in wards but elected at large. Mayor ex- officio member.


TAX RATE


$75.80 per $1,000 (1960). Assessed Valuation $57,369,850 (1960) BONDED DEBT Jan. 1961 - $4,037,000.00 FINANCIAL


Four banks with total deposits of $77,019,067.45 and total re- sources of $87,156,353.94 POST OFFICE RECEIPTS 1960-$389,172.77 (Beverly P.O.) TELEPHONES 16,731 - 1961; Customers 11,034 (1961) CHURCH BUILDINGS


20 representing 11 denominations HOMES (1950)


4,348 single units out of a total of 8,829 dwelling units. 56.6% of total were owner occupied and 43.4% were rented.


INDUSTRIAL


61 firms in 1960 with 4,879 em- ployees; annual payroll $25,626,- 000. Value of products $92,000,- 000.


TRADE (Retail)


308 firms serve 70,000 people in trade area, north, east and west of city. Volume $40,000,000 (1959) PRINCIPAL PRODUCTS


Shoe machinery, machine tools, electronic equipment and tubes, box machinery, leather shoes and leather products, metal powders and alloys, sheet metal products, apparel, toys, wood furniture and wood products, printing, plastics, shoe lasts, pop corn, food products and sportswear.


Newspapers One - Beverly Evening Times


13


BEVERLY, MASSACHUSETTS DIRECTORY-1961


Motels


1-new -22 units.


Hotels


One Inn-20 rooms; One Hotel - 22 rooms


TRANSPORTATION


Railroad: Boston & Maine to


Gloucester and Boston. Five railroad stations - (32 trains daily). Beverly, No. Beverly, Farms, Monserrat, Pride's.


Bus: Eastern Massachusetts Street Railway and Michaud Bus Lines local and suburban bus service. Taxi: 4 Taxi Companies.


HIGHWAYS


Principal highways are Routes 128, 1A, 97, and 127. Route 128 cir- cumferential 6-lane highway a- round Boston enters


Beverly from west and proceeds northeast to Gloucester. Route 1A to Salem and Boston south and north par- allel to U.S. No. 1 to Ipswich and Newburyport. Route 127 is the scenic shore route starting in Beverly to Cape Ann. Route 97 carries traffic north to Haverhill and New Hampshire.


AMUSEMENTS


2 theaters - seating 2000, 1 unique summer music theater-in-round, seating 1,200. 19 auditoriums - seating 7,975 - largest seats 1,300. 1 golf course, 12 tennis courts, 3 bowling alleys, 3 boat clubs, 2 boat liveries.


RECREATION


8 parks, 10 playgrounds, 7 beaches, 2 bathhouses, 11 baseball fields, 1 stadium seating 7,500, 1 public landing - Organized city recre- ation program.


Airports


Beverly Municipal Airport - 3 run- ways, maximum 5,000 ft. lighted.


Hospitals One general; one Dental Center.


Educational


Gordon College, Endicott Junior College, Shore Country Day School, Beverly School for the Deaf.


16 public schools, including 1 high, 2 junior high, 12 grammar, 1 trade. No of pupils, 6,759. No. of teachers, 281. 4 parochial schools, including 1 high school. No. of pupils in private schools, 2,159 (Oct. 1960).


Public Libraries


Beverly Public Library containing 113,295 (1960) volumes, 1 branch library plus school, hos- pital service and bookmobile.


Y.M.C.A. Modern building, con- taining swimming pool, gymnas- ium, recreational facilities and dormitory.


LIGHT AND POWER


Provided by Merrimack-Essex Elec- tric Company and North Shore Gas Company.


WATER SUPPLY


Abundant filtered water from Wen- ham Lake and a new large reser- voir in Danvers, maintained by Salem-Beverly Water Supply Boards.


U.S. GOVERNMENT


3 Post Offices; Army Nike installa- tion.


CITY STATISTICS


94 total street mileage, 85 paved. Miles of gas mains, 94. Sewers, 53 miles. 7,719 gas meters. 11,674 light meters. 8,574 water meters. Capacity of waterworks, 6,600,- 000 gallons per day. 94 miles of water mains. Value of water plant, $1,500,000.


Fire Department: 99 permanent men - 80 C. D. Auxiliary - 6 fire stations. Value of Fire Dept., $500,000.


Police Department: 57 permanent men - 8 reserve - 11 school safety police women. Value of Police Department, $25,000.


14


1961-THE PRICE & LEE CO'S


BEVERLY, MASSACHUSETTS


"Birthplace of the American Navy"


DOWNTOWN BEVERLY


Early American history is abundant in Beverly, Massachusetts, but few cities blend so well the old and the new. The Beverly of today was included in the territory called "Naumkeag", settled in 1626 by Roger Conant and his followers, and set aside as a township in 1668. It was incorporated as a city in 1894. The early settlers handed down to its present generation a worthy heritage of tradition and history, along with a wealth of natural beauty and assets.


Situated only 18 miles north of Boston, Beverly is the heart of the North Shore. It has the convenience of the city, the serenity of the country and the charm of a New England seafaring town. Excellent trans- portation and modern highways, with a backdrop of nature's lovelies“ scenery, make it popular for living, business, industry, and recreation


15


BEVERLY, MASSACHUSETTS DIRECTORY-1961


ROUTE 128


Covering 15 square miles of area, it has nine miles of coastline, including smooth white sandy beaches, rocky ledges interspersed with seaside estates or neat, well-kept homes. Back from the shore are wooded country lanes, with gentle rolling terrain and attractive homes. Approach- ing by land or by sea, the tall white spires of the churches can be seen nestled among the abundant foliage of the early planters' ground.


BALCH HOUSE


American Pioneers Roger Conant, John Balch and other "planters" built their homes here. One of the homes, the Balch House, is the oldest house in the country, and still stands as a record of early days and an attraction for visitors.


The city has many "firsts" of which to be proud. Here the first cotton mill in America was established in 1788, the first Britannia ware was manufactured in 1808, and the first Sunday School in New England was started (1810).


16


1961-THE PRICE & LEE CO'S


BEVERLY PUBLIC LIBRARY


The Beverly Public Library was established in 1855, and moved to its present building in 1913. The main floor of the library building con- tains two large reading rooms, reference room, charging desk, and office. In the basement is the workroom, pamphlet room and youth room. On the top floor is the auditorium seating 150, the art room, the geneology room and storage rooms. The branch library at Beverly Farms was built in 1915. The present book collection numbers 113,295 volumes. The hours of the Main Library at 32 Essex Street are 9 a.m. to 8 p.m. Monday through Friday, and 9 a.m. to 12 noon on Saturdays. The Beverly Farms Branch at 24 Vine Street is open Monday through Friday 10:30 a.m. to 6 p.m. and Saturdays 9 a.m. to noon. The Library now has a Bookmobile which visits Centerville, North Beverly and Ryal Side, also visits all ele- mentary schools, and shut-ins.


17


BEVERLY, MASSACHUSETTS DIRECTORY-1961


COLLEGE HALL-ENDICOTT JUNIOR COLLEGE


The first ship of the American Navy, the schooner "Hannah", was outfitted, armed, equipped and provisioned at Beverly. Commissioned by General George Washington, it sailed from here on its first cruise on September 5, 1775, and two days later brought in a prize. This important incident in history, recorded in original documents at the Library of Congress, made Beverly the Birthplace of the American Navy. Many other ships were also comissioned at this important port of revolution- ary days, and at one time so many prizes were brought back to Beverly, it was necessary to construct new docks. Sixty vessels were in the harbor at one time ... aided greatly the continental forces through clothing, military stores and supplies.


MEMORIAL JUNIOR HIGH SCHOOL


George Cabot in 1798 was honored by President John Adams by being named the first Secretary of the Navy.


History also reveals that baked beans originated in Beverly and later became popular in Boston. Historian Morrison noted "After teaching


18


1961-THE PRICE & LEE CO'S


Boston how to bake beans, that city took credit. After showing Salem how to fish and privateer, the larger port almost absorbed her neighbor".


Beverly was the scene of the Summer White House of President William Howard Taft, and Benjamin Harrison summered here the year after he returned from the Presidency. It has been the home of many distinguished citizens, including Rev. Joseph Willard, D.D. of the First Church in Beverly, President of Harvard College in 1781; Nathan Dane, member of the Continental Congress; birthplace of Poetess Lucy Larcom; both Oliver Wendell Holmes, Senior and Junior; former Senator and U. S. Delegate to the United Nations; Henry Cabot Lodge, former Ambassador William Phillips and many other famous people.


Beverly is a pleasant, residential-industrial community. From fishing, commerce, and agriculture of earlier days, it has developed into a prosperous, well-balanced city. From manufacture of shoes, it grew to include the world's largest shoe machinery plant, owned by the United Shoe Machinery Corporation, Beverly's largest employer. In recent years, various types of machine tools, chemicals, metal products and electronic devices have helped expand the city's economy. Highway Route 128, opening new land for industrial use, is attracting further industry and retail trade here.


New homes in all sections, new churches and schools, enlarged hospital facilities and a convenient downtown shopping center have added to the ideal living conditions found in the community. Over 100 clubs and organizations include, improvement associations, Beverly Historical Society, veterans organizations, fraternal groups, United Fund, and social service agencies.


A progressive city government, an active Chamber of Commerce and a healthy business climate have multiplied natural advantages found here to make Beverly the kind of place people are proud to call their "home town".


LYONS PARK AND DANE ST. BEACH


19


BEVERLY, MASSACHUSETTS DIRECTORY-1961


STOP


STOP


STÓP OR GO!


Red means Stop-Green means Go. Your ad in the Directory is the Green signal to Go- and the results will be a Green light all along the way.


DIRECTORY Advertising- PAYS DIVIDENDS


20


1961-THE PRICE & LEE CO'S BEVERLY CHURCHES


Beverly Farms Baptist Church 9 Hart St. Rev. Donald J. Ryder Beverly Gospel Mission 302 Cabot St. Mr. Victor E. Cleveland


Centerville C. E. Church Standley St. Rev. Herman Heintz, Pastor


Church of the Nazarene 501 Rantoul St. Rev. George H. Keeler 556 Cabot St.


Congregation Sons of Abraham 39 Bow St. Rabbi Irvin K. Botwinick


Covenant Congregational Church 10 Charnock St. Rev. Albert A. Damrose


Dane St. Congregational Church 10 Dane St. Rev. James C. Glasser


2 Hawthorne St. (Parsonage) 8:30 - Chapel - 10:45 First Baptist Church Cor. Cabot & Abbott Sts. Rev. John M. Wilbur, Jr. First Church of Christ Scientist 19 Hale St. Mrs. Winifred Sterling First Federated Church of Beverly 167 Hale St. Rev. Stephen W. Turrell First Parish (Unitarian) Church Cor. Cabot & Hale Sts. Rev. Harry H. Hoehler


ST. MARY'S STAR OF THE SEA-Rev. Francis G. Shields, pas- tor; Rev. Joseph Manning, Rev. Joseph Mullen, Rev. Frederick Mc- Gowan and Rev. John D'Arcy, cur- ates. Masses Sunday at 7, 8, 9, 10, 11 and 12. Children's mass at 9 in the Lower church. Daily mass as 7. First Friday masses at 6 and 7, baptisms every Sunday afternoon at 4 in the Upper Sancristy of the church. Confessions every Saturday, in the afternoon from 4 to 5:30 and in the evening from 7:30 to 9. Also at the same hours before a holy day. Rosary and benediction every Sun- day evening at 7:30. Perpetual Novena to Our Lady of Fatima, Friday night at 7:30.




Need help finding more records? Try our genealogical records directory which has more than 1 million sources to help you more easily locate the available records.