USA > Massachusetts > Hampden County > Holyoke > Complete program of Holyoke's seventy-fifth anniversary and home coming days > Part 12
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B. F. PERKINS & SON, Inc.
Established 1873
Holyoke, Massachusetts
[Page one hundred six]
1121222
The celebration of Holyoke's 75th Anniversary has a special interest and significance to the American Tis- sue Mills' organization because it was seventy-five years ago that our founder, Benjamin F. Perkins, set up his shop in Holyoke. So, happy with our own an- niversary, we join wholeheartedly with our fellow Holyokers in celebrating the 75th Anniversary of our own beloved Holyoke-famous the world over as the Paper City. To his honor, Mayor Toepfert, as the representative of the corporate City, we extend our congratulations, and with all our fellow citizens we share in the pride and distinction of having as our home city-Holyoke.
American Tissue Mills
By: BENJAMIN F.
PERKINS, President.
[Page one hundred seven]
THE FIRST AND LATEST IN PUBLIC TRANSPORTATION IN HOLYOKE
MAIN, CANAL & BRIDGE ST.S.
SOUTH HADLEY FALLS.
-4
1884 - 1891
-
1891 - 1937
HOLYOKE STREET RAILWAY COMPANY
93
1948 HOLYOKE STREET RAILWAY COMPANY
[Page one hundred eight]
Henry G. Sears Company
Established 1863
Wholesale Grocers and Confectioners
Quality Establishes Preference
HOLYOKE, MASSACHUSETTS
[Page one hundred thirteen]
Incorporated January 31, 1859.
HOLYOKE WATER POWER 60.
HOLYOKE, MASS.
DAM OF HOLYOKE WATER POWER CO. Length, 1,019 Feet; Whole Fall, 60 Feet ... Capacity of Stream, 30,000 Horsepower WATER POWER FOR HOLYOKE INDUSTRIES
House and Store Lots for Sale
ON THE MOST REASONABLE TERMS.
OFFICE No. 1 CANAL ST. Neur Baptist Church, Holyoke, Mass.
GEORGE M. BARTHOLOMEW, President, W. A. CHASE, Treasurer,
HARTFORD, CONN. HOLYOKE, MASS.
1873
[Reprint of Holyoke Water Power Company advertisement of 1873]
[Page one hundred fourteen]
Incorporated January 31, 1859
Holyoke Water Power Co. Holyoke Mass.
DAM OF HOLYOKE WATER POWER COMPANY Since 1848, the dam and hydraulic system have provided the most economical source of Power for Holyoke.
Efficient High Pressure Steam Power Plant
HOLYOKE WATER POWER CO. HYDRO ELECTRIC K
Modern Hydro-Electric Power Plants
WATER POWER STEAM FOR HEATING
ELECTRIC POWER MANUFACTURING SPACE
Land for Sale for Industries, Stores and Homes on the Most Reasonable Terms
OFFICE No. 1 CANAL STREET
ROBERT E. BARRETT, Jr., President
1948
In 1948, as in 1873, the Holyoke Water Power Company is continuing to harness the Connecticut River to provide power for Holyoke. In addition, modern steam turbine equip- ment supplies electricity at time of low river flow.
[Page one hundred fifteen]
Mount Holyoke College- in 1948 and the Seminary-in 1873
MOUNT HOLYOKE COLLEGE
Foundey by Mary Lyon in 1837
I N 1873, as the neighbor City of Holyoke was being incorporat- ed, Mount Holyoke Seminary · was entering its thirty-seventh year. Miss Julia E. Ward, as principal, guided a teaching faculty of thirty and a student enrollment of three hundred and one. Three years before, the new little library had been added to the Seminary Building, which had been enlarged several times since its erection in 1837.
Today, as the City of Holyoke cele- brates its seventy-fifth anniversary, the campus of Mount Holyoke Col- lege covers 643 acres of lawns, wood- lands, farm lands, and athletic fields. There are more than forty residence
and academic halls to accommodate the eleven hundred and some stu- dents. The faculty and administra- tion, under President Roswell Gray Ham, number one hundred and fifty and the trustees twenty-five. The en- dowment funds are more than six and a half million
In 1873, the Seminary students and teachers traveled to the new City of Holyoke on foot or by horse and buggy. Through the years the Col- lege, like the city, has grown and prospered. Ways of travel have changed but the college people con- tinue to find the City of Holyoke friendly, cooperative-a good neigh- bor.
[Page one hundred sixteen]
A Record of Progress
Joseph E. Cheney, late founder of Cheney & Hunt, Inc., early recog- nized the importance of offering only the finest and most dependable optical and jewelry lines.
His original establishment was located on Maple Street where he opened shortly after the first World War in 1919 Within a few weeks he was joined in business by Fred W. Hunt.
From its earliest beginning the business prospered and after some years of progressive growth it was found necessary to move to the large store presently occupied by the firm of Cheney & Hunt on High Street. At this time Jean L. Cheney joined the organization and is now President, and Fred W. Hunt, Treasurer.
In its 29 years of service to the people of Holyoke, Cheney & Hunt, Inc., has maintained a reputation for integrity and for service in the dignified, traditional manner.
hEney & Hunt Inc
Jewelers and Silversmiths Since 1919
281 HIGH STREET HOLYOKE. MASS.
[Page one hundred twenty-one ]
HOLYOKE · WIRE MILLS.
William Whiting, founder of the Whiting Paper Co., started to manufacture paper in this building in 1863.
----
Whiting No. 1 Mill, 1948
WHITING PAPER COMPANY
[Page one hundred twenty-treo]
A Cordial Welcome to Our Neighbors and Friends from the
Chamber of Commerce
-
--
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EXECUTIVE OFFICERS OF THE HOLYOKE CHAMBER OF COMMERCE Seated, left to right : Mrs. Nathan P. Avery, second vice-president; John N. Hazen, president. Standing, left to right: Conrad Hemond, Secretary- manager; Francis C Heywood, first vice-president; Herbert W. Scott, treasurer.
Holyoke is one of the beauty spots of the world. Its inspiring influences have entered into the lives of its residents, shaping their destines for better ends.
Holyoke hums with the creative activity of skilled artisans amidst a rare combination of nature's charm and abundance, educational facilities, farming and fabricating, opportunities and home life
Fortunate indeed are those who call it "Home." They are prosperous and happy.
Holyoke Chamber of Commerce
"The Spark-Plug of the Community"
[Page one hundred twenty-five]
The Diamond reigns supreme .. .
The most brilliant gem, it reflects a magnificent splendor for all to behold. So, too, does the City of Holyoke reign on the occasion of her Diamond Anniversary.
Holyoke was founded by distinguished men, developed by imaginative men, and today stands proudly on a pinnacle of achievement. Industrially, civicly, culturally, and educa- tionally, she reflects an enviable progress for all to admire.
So, it is with justifiable pride and happiness that we, as part of Holyoke, say . . .
"Congratulations Holyoke on your Diamond Anniversary!"
TERED
JEWELE
GI
AMERICAN
SOCIETY
To Simard
Registered Jeweler American Gem Society Fifty-four Suffolk Street
More than 42 Years Serving Holyoke and Vicinity With
Buick Automobiles
$1
The first model Buick sold by us.
1948 Buick Sedan
MAGNA AUTOMOBILE CO. 1588 Northampton Street Dial 8291
[Page one hundred twenty-seven]
PRENTISS HOLYOKE
18-
-57
MASS
WIRE
MILLS
George W. Prentiss & Co.
Established 1857
Iron, Steel and Non-Ferrous Wire
439 DWIGHT STREET HOLYOKE, MASS
The Prentiss Wire Mill was established in 1857, and therefore, this is the 91st year of operation under the same family manage- ment. A letter written by the Founder, George W. Prentiss, March 11, 1864, in his own handwriting is re-produced on the following page and explains conditions during the Civil War.
[Page one hundred twenty-eight]
FACSIMILE OF GEORGE W. PRENTISS' LETTER
Norske, Mar 11 18:1
the Last Mugridge Hamilton los,
'nun favor of the & mot is res? I have always intended to furmich your wine at as low prices as to way me ; re as it could be afforded bis any manufacturer my facilities are such that I can do it, we make more. Mi? wie than any other one manufacturer known to ane I know that the 33 time? Broonline now casts more than 18" puff to manufacture it Grow never was to heaven and high as if present : 15 % advance has been made from the ent of the b. in England , deden. this together with extra freights was rish wines Bust of Rolling to wire Rode Got To us and then the additional cost of making into wine, which was inversant pleadile. for some time frast, hans von felix the wire many ouvriers to adopt. faire seniforon fireses or dispo biznes. The price given you in my last leter by acurati estimions pracy but 100% profit in causeway "and is the lowest it now be bought for of any nurmifactures in any quainviting from one I'll to ten or more. I will a great quantity of wine to My wholesale dealers, but at freudy the same freien as to apour. I don't expect by this lengthy listen to how you to bung voire of me if you can do better alsestuve "he always been my functions & dent family and hourably by all my no. I want your reply before mong the wire ordered yours truly
[ Page one hundred twenty-nine]
FAMOUS WONDER BREAD A Family Favorite In Holyoke Homes
E VERY family likes to serve the best of foods. When it comes to bread that means Wonder Bread. Because famous slo- baked Wonder Bread is a national favorite-served in more homes in America than any other bread
Here in Holyoke, Wonder Bread has been popular for close to a quarter century. During this period consumers have come to depend upon this doubly fresh bread in its gay balloon- decorated wrapper.
The Wonder Bakers take pride in the loyalty of their many grocers and customers in Holyoke and give assurance of long and continued service to the community with fresh Wonder Bread daily.
NONDE BREAD
Enriched
IT'S SLO-BAKED WONDER BREAD
[Page one hundred thirty]
-
THEN AND NOW
CELAP
HOOD 1846
FOUNDED
HOLYOKE 1873
TWO GRAND OLD NAMES IN THE STORY OF MASSACHUSETTS
Harvey P. Hood, o Vermont farmboy, established the Hood Company in 1846, and today, H. P. Hood & Sons is still operated by the Hood family. Many changes have taken place since its founding and since the City of Holyoke applied for its charter, some twenty-seven years later, but both Hood and Holyoke have kept pace with progress. Some of the "firsts" the Hood Company has initiated in New England include hiring a chemist in 1896 to inspect milk for babies, introducing glass bottles, and pay- ing farmers a premium for producing extra rich milk.
Congratulations, Holyoke, on this your Seventy-fifth Anniversary. We sincerely hope that we will be able to serve your people for many more years.
MILK ICE CREAM
H. P. HOOD & SONS
172 Sargeant Street Phone 8228 Holyoke, Mass.
HOOD'S MILK .. . to be sure
[Page one hundred thirty-seven]
Church Seats
" THE BEST SEAT IN THE HOUSE "
T HE fact that ideas create industries is nowhere better illustrated than in the history of the C. F. Church Mfg. Co.
The industry was founded in Holyoke in 1898, to manufacture brass beds with a new type of finish known as "sheet pyroxylin," one of the early plastics. Shortly, the Company added new sheet-covered products to its line, includ- ing bathroom stools, towel racks, medicine cab- inets ... and toilet seats.
Rapidly and soundly the Company grew.
From its modest original eight employees, it grew until more than 700 are employed today in three plants in Holyoke and Monson, Mass., and in Brattleboro, Vt.
C. F. Church Mfg. Co. has won the position of unquestionable leadership in the manufacture of toilet seats, and its progress into the new industrial field-plastic tile-is expected to give added strength to New England's prime posi- tion in the manufacture and fabrication of plas- tics. Its growth continues.
C. F. CHURCH MFG. CO., Holyoke, Mass.
[Page one hundred thirty-eight]
Congratulations, Holyoke -
PICKUP MOTOR CO., Inc., salutes you on your 75th Anniversary as a city. We are proud to have been a part of your growth and progress the past quarter of a century.
DODGE PLYMOUTH
PICHUP MOTOR CO
BORGE /
Servies DFp'T
The horseless carriage had not yet been invented when Holyoke became a city back in 1873. And it was not long out of its pioneering stage when the name Pickup became identified with the automobile distribution field in Holyoke. Pickup Motor was organized in 1922, starting on the site of the historic old First Congregational church at 1545 Northampton street, close by the present location. With a policy of furnishing the best value in both pas- senger cars and trucks, Pickup Motor, distributors of both Dodge and Plymouth motor cars, has established a strongly-entrenched reputation putting it fore- most in the minds of motorists. It has achieved this gcal by progressing with the times in both product and service methods.
PICKUP MOTOR CO., Inc.
DODGE
- PLYMOUTH
1527 NORTHAMPTON STREET
..
Holyoke, Mass.
[Page one hundred thirty-nine]
FOUR GENERATIONS OF MANUFACTURE IN HOLYOKE
Germania Mills
HERMANN STURSBERG
AUGUST STURSBERG
In 1864, Hermann Stursberg migrated from Germany to this country and organized the Germania Mills, at the end of the second level canal, for the purpose of manufacturing woolen goods. His brother, August, associated with him in Holyoke, in 1868. The records show that in the same year a sum of money was appropriated for the purpose of erecting a tenement house for the welfare of the employees. In 1867, August Sturs- berg contributed liberally toward the building of one of the first churches in Holyoke. During the last quarter of the century, Hermann Stursberg's three sons, William, Julius, and Hermann, Jr., became associated with the mills. Shortly after the turn of the century, Julius' two sons, Albert and Herbert, took up their duties-Albert in the styl- ing and selling division-Herbert in the financial department. The deaths of Julius, William, and Albert Stursberg and Philip L. Schell, all within a period of five years, plus the business depression of 1932, necessitated the liquidation of the Germania Mills in 1933. The present company, The Livingston Worsted Mills, Inc., was organized in 1934 by Herbert J. Stursberg, Julius H. Stursberg and the late Laird Stursberg.
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[Page one hundred forty]
Were You Born in Holyoke ?
No-I am a Holyoker by choice !
I came to Holyoke fifteen years ago, at the time when mills were closed, industry was down, City employees were unpaid for weeks and gloom hung heavy everywhere. The former Chevrolet and Oldsmobile dealers had failed and were liquidated. I looked at the River, the Dam, the Mills. I learned that the population was composed of peaceful People who wanted to work. That. evidence convinced me that Holyoke would come back. I had worked in thirty countries of the world for General Motors and was looking for a place to go into business. I decided to go into business in Holyoke and we have never been sorry for that decision.
I soon bought our home in Highland Park and our business property on both sides of Suffolk Street at Elm. I have cooperated in civic affairs gen- erously, including having been Treasurer of the Holyoke Chamber of Com- merce since 1935. Holyoke is now my home-town.
In 1933, I was told that the Automobile dealers here were not equipped to properly service the cars that they sold. I decided that "Service" would be my best sales-asset. I established "Holyoke's best-equipped service station." We have constantly replaced old equipment with the latest automotive equip- ment in order to correctly handle "every service for Chevrolet and Oldsmobile cars and trucks."
Since the end of the war, the automobile industry has been handicapped by shortages that have held back production while the public needed cars and trucks. I established a priority system for delivering our Chevrolets and Olds- mobiles. Groups 1 and 2 and 3 are all delivered and included Veterans with leg disabilities that needed the Oldsmobile Hydramatic drive, Doctors who re- turned and needed transportation, and customers who sold their cars to us during the war period. Group 4 listings are Customers who bought from us when we were competing for sales. They favored us then, we are favoring them now. It may take another year for us to satisfy this customer-group. In the meantime, our shops are anxious to Service your vehicles, to give you safe, economical operation at low cost. Our body-repairs and paint shops will restore pride of ownership through appearance reconditioning. Our front-end align- ment equipment will correct steering troubles and out-of-line conditions that. cause excessive tire wear.
Frankly speaking, we have prospered because we have created so many customer-friends. We have given our best efforts to Holyoke and vicinity, therefore, our business has prospered with this community and we are proud to be a cog in the wheels of progress in Holyoke.
Herbert W. Scott., Inc.
120 Suffolk Street at Elm
Holyoke, Mass
[Page one hundred forty-seven]
Holyoke Board of Fire & Casualty Underwriters HOLYOKE, MASSACHUSETTS
We, the undersigned members of the Holyoke Board of Fire & Casualty Underwriters, congratulate Holyoke on its Seventy-Fifth Anniversary. May it continue to grow and! prosper.
E. H. Allyn & Co.
Mederic H. Beloin, Jr.
James O. Bergmann
S. J. Bonvouloir
The Brainerd Agency
The Canney Agency
W. E. Crosier & Co.
Jams J. Dowd & Son
John E. Driscoll
N. N. Feldman & Son
Stephen P. O'Donnell
Arthur E. French
Ronald E. Gillis
A. L. Goodchild
Robert M. Goss Ins. Agency
Haberman Ins. Agency
James P. Joyce
Judd & Parsons
Theodore Kedzierski
Frank R. Knox
Eddie Lafrenaye
Henry H. Noel, Inc.
J. J. & B. E. Long
Edwin A. Moore
Elliott Potter
Leocadia A. Rabinski
George V. Ross Ins. Agency
Henry L. Soutiere
John H. Woods Co.
[Page one hundred forty-eight]
CONGRATULATIONS HOLYOKE On Your SEVENTY-FIFTH ANNIVERSARY
Compliments of
Holyoke Retail Furniture Dealers' Association
Adaskin Tilley Furniture Company
Adelson Furniture Company
Beique Furniture Company
Collins & Murray Furniture Company
Dave's Furniture Company
Epstein Furniture Company
Heywood Furniture Company
Jay's Juvenile Furniture Company
Kane Furniture Company
Lord's, Incorporated
Octo's Furniture Mart
Queen Bedding Stores
Reliable Furniture Company
Royal Furniture Company
Ruby's Furniture Stores
Salem - Horn Furniture Company
Valley Furniture Company
Weinstein Furniture Company
Wernick Furniture Company
Our Creed ... Finest Furniture at Fairest Prices
[Page one hundred forty-nine]
The Holyoke Retail Liquor Dealers' Association recalls that
There Were Taverns in the Town
During Holyoke's early days, before the establishment of our clubs and societies, the most popular gathering places for the men of the town were the old-time taverns. Here, during the long winter evenings, they would meet to spend their few hours of leisure at cards or chess, or perhaps just to smoke and talk of politics or sport.
The tavern near the site of the old sawmill at Hampden and Lin- den Streets overlooked the lumbering and fishing industries on the Connecticut, and no doubt the men from the river would repair to its tap room of an evening to regale each other with the tall tales for which they were noted.
Besides offering a pleasant spot to while away the evenings in congenial pursuits, the tavern was also a convenient place for the town's business men to discuss company plans. This was true of the company engaged in shad fishing which, in those days, was a very profitable undertaking, and lucky was he who had a share in this venture.
On an evening late in the winter, the members of this group would meet at Crafts' Tavern to organize for the coming year. There would be fifteen or twenty men come together, and having ordered a pitcher of flip, they proceeded to get down to business.
(Flip was made in a large brown stone pitcher. A dozen eggs and a pound of sugar were beaten together, a pint to a quart of "Old Santa
[Page one hundred fifty]
Cruz" Ruin was added, and then such an amount of water as was deemed to the company's taste. Meanwhile the flip iron, a three-foot rod, somewhat thicker than a poker, had been heating in the coals of the wide fireplace. It was pulled out red-hot from the fire, wiped, and plunged into the liquor which, when it was sufficiently heated was served steaming hot The pitcher was passed about on a platter and, after everyone had partaken, was set on the hearth to keep the flip warm.)
The business of the evening was to select a captain, a head seine inan, and a shore seine man. A committee was also appointed to calk the boat, to see that the net was in order, and to mend it if neces- sary or perhaps buy a new one .*
Once the business was settled, and the pitcher of flip drained, the company broke up, and the members departed for their homes. Nor did the card players or other loiterers tarry much longer, for though mine host would welcome the late traveler, no matter what the hour, most of the men were on their way to bed before 10 o'clock. And with good reason too, since everyone from the richest merchant to the poor- est laborer worked long hard hours, and a good night's rest, (as well as plenty of hearty food) was deemed essential for each.
The Holyoke Retail Liquor Dealers' Association
Comprising Hotel, Restaurant, Tavern, Club, Drug and Package Store Licensees.
*A complete description of the actual fishing operation is given1 in the accompanying "Story of Holyoke."
[Page one hunderd fifty-one]
Congratulations to the City of Holyoke from
Western Massachusetts Liquor Dealers' Association
ATLAS DISTRIBUTING CORP.
COUNTRY CLUB SODA CO., Inc.
CRAY - BURKE CO., Inc. LIBERTY LIQUORS, Inc. NEW ENGLAND LIQUOR SALES CO., Inc. C. PAPPAS CO., Inc. STANDARD LIQUORS, Inc.
[Page one hundred fifty-two]
CLASS OF SERVICE
This is a full-rate Telegram or Cable- gram unless its de- ferred character is in- dicated by a suitable symbol above or pre- ceding the address.
WE U
ON N
JOSEPH L. EGAN PRESIDENT
1201
SYMBOLS
DL - Day Letter
NL -Nig'it Letter
LC-Deferred Cable
NLT =Cable Night Letter
Ship Radiogram
1
CONGRATULATIONS AND BEST WISHES FOR A HAPPY BIRTHDAY. YOU'VE DONE WELL AND DESERVE THE BEST. WE KNOW HOW IT FEELS TO GO THROUGH THREE-QUARTERS OF A CENTURY OF PROGRESS AND ACHIEVEMENT. WE'VE DONE IT OURSELVES. HOPE YOU WILL ENJOY YOUR 100TH ANNIVERSARY TWENTY -FIVE YEARS FROM NOW, AS WE AT RUSSELLS ARE DOING TODAY =
J. · RUSSELL & CO., INC.
SERVICE
SERVING INDUSTRY SINCE 1848
J. Russell & Co. 1 NCORPO R A TED
INDUSTRIAL SUPPLIES
HARDWARE
AUTOMOTIVE EQUIPMENT
HOLYOKE MASSACHUSETTS
The filing time shown in the date line on telegrams and day letters is STANDARD TIME at point of origin. Time of receipt is STANDARD TIME at point of destination
1
LD5 PD=HOLYOKE MASS SEPT 1948
TO THE CITY OF HOLYOKE ... ON ITS 75TH ANNIVERSARY =
THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRON
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