USA > Massachusetts > Essex County > Gloucester > Gloucester (Essex County, Mass.) city directory 1942 > Part 50
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Watch & Jewelry Repairers
Hodgkins Walter 48 Main ROGERS GEORGE K STORE 150 Main tel 806-J-For further information see page 17 Buyers' Guide
318
CONSULT THE
CLASSIFIED BUSINESS LISTS
IN THIS DIRECTORY
IF YOU WOULD FIND WHAT YOU WISH TO BUY
"Water Conductors
NAUSS L B '& SONS Inc Railroad av opp depot tels 195-196-197-For further infor- mation see page 18 Buyers' Guide, back bone, top and bottom ends and front edge
Water Supply Companies Gloucester Water Works 218 Magnolia av WG
Welding & Brazing Love Bros 67 Rogers
*Wharf Builders
HALL BROS 446 Washington tel 1007-W- For further information see page 8 Buyers' Guide
Wharves Atlantic Supply Co Wharf 37 Rogers Central Wharf 93.Rogers Cooney's Wharf 71-75 Wharf
Cunningham & Thompsons Wharf 88 Com- mercial
Davis Wharf 49 Rogers
Fears Wharf 87 Duncan
Fort Wharf after 120 Commercial
Gloucester Coal & Lumber Co's Wharf 43, 79 and 87 Duncan Gloucester Gas Light Co's Wharf ft Duncan Harbor View House Landing 21 Eastern Point rd
Hayes Landing rear 69 Rogers Independent Fisheries Co Wharf 51 Wharf Jordan's Wharf 377 Main Kings Wharf 66 Commercial Lafond's Wharf 5 Rogers Mattlage Wharf 129 Duncan Mellows Wharf rear 99 Duncan
Parkhurst Marine Railway Co's Wharf 15 Wharf
Parsons Wharf 159 E Main Pearce Wharf 393 and 401 Main Pew's Wharf 331 Main Pinkham's Wharf 169 E Main Procter's J O Wharf 120 Commercial Reed & Gamage's Wharf 217 E Main Reed's Wharf off 197 E Main Sayward's Wharf after 65 E Main Slade-Gorton Wharf 95 E Main Smith's Wharf 61 Wharf
Story's Wharf 227 E Main Tiffin's Wharf 77 Rocky Neck av
Town Landing 1 Rogers Tysver's Wharf rear 229 E Main Walen's Wharf 31 Wharf
*White Lead
NAUSS L B & SONS Inc Railroad av opp depot tels 195-196-197-For further infor- mation see page 18 Buyers' Guide, back bone, top and bottom ends and front edge
Window Shade & Curtain Mfrs Vivian Geo E 69 Wash
"Window Shades & Curtains TOMPKINS C F CO (The Pattillo Store) 67 Middle tel 880-For further information see page 12 Buyers' Guide and front cover
"Windows, Doors & Blinds
NAUSS L B & SONS Inc Railroad av opp depot tels 195-196-197-For further infor- mation see page 18 Buyers' Guide, back bone, top and bottom ends and front edge
Women's Furnishing Goods-Retail Bell Hosiery Shops Inc 168 Main Norton's 143 Main Ward-Hayes, Lexington av Magnolia
Wood Dealers GRIFFIN & CO 50 Commercial tels 2700-2701 -For further information see page 6 Buy- ers' Guide and right top lines JOHN ALDEN COAL CO Whittemore st tel 282-For further information see page 7 Buyers' Guide
"Yacht Insurance STEELE CARROLL K 120 Main tel 1110- For further information see page 16 Buy- ers' Guide and front cover
*Yacht Landings HALL BROS 446 Washington tel 1007-W- For further information see page 8 Buy- ers' Guide
"Yacht Sails COONEY SAIL CO Inc 305 Main tel 3220 yacht sails as good as the best-For fur- ther information see left top lines
319
ROCKPORT
FUNERAL SERVICE
ELMER F. BURGESS, Inc.
JOHN. CONDON, Treasurer
GEORGE MACKEY, President UNDERTAKERS AND FUNERAL DIRECTORS
220 MAIN STREET Gloucester, Tel. 2846
Established 42. Years / . . : '
12 HIGH STREET Rockport; · Tel. 773
POLK'S ROCKPORT Classified Business Directory 1942
"Copyright, 1942, by R. L. Polk & Co.
The Classification of Headings is made in accordance with a Standard List adopted by the Association of North American Directory Publishers, to secure uniformity in all Directories, and to promote convenience of reference.
The * denotes headings inserted by special contract or reference to general, headings.
Antiques Sea Chest The, Beach cor Main
Architects Kendall & Young 2 Union la
Artists
Beal Gifford 19 Atlantic av Beal Reynolds 29 Atlantic av Cirino Antonio, Cleaves ct PC Clements Gabrielle D, Folly Cove Cook Otis, South rd Bear-Skin Neck . Dedrick Jessie L 87 Granite, PC Dummer H Boylston 6 Mill la Fairbanks Mary L, South rd Bear-Skin Neck Hale Ellen Day, Folly Cove Hammond Arthur J 84 Main Hibbard Aldro T 383 Granite. Hornby Lester B 27 Atlantic av Jenning Fred G 60 Beach King Frederic L 2 Summer LeBoutillier Geo T, Landmark rd PC Margeson Gilbert T 21 Main and 25 Atlantic av
Old Harbor Gallery 3 MtPleasant Pearson Marguerite S, South rd Bear-Skin Neck
Perkins Parker S 5 Gott
Perrigard Hal Ross 1 South rd Bear-Skin Neck Pool Sterling H 25 Dock są Rose Iver rear 43 Main Stevens Studio 2 Mill la Stevens W Lester 2 Mill la Thieme Anthony J 6 South Thoumine Maurice 75 Granite, PC Urquhart Stuart 16 Bear-Skin Neck Wallace Lillie T, South rd Bear-Skin Neck
Artists' Materials & Supplies Hatfield's Color Shop 3 Main
Associations & Clubs-Commercial Rockport Art Assn 12 Main Rockport Board of Trade, Dock sq
Automobile Dealers
Bernard Peter 66 Granite, PC Hodgkins Pierce N 20 Railroad av
Automobile Garages
Broadway Garage 21 Bway Dock Square Garage 21 Dock sq
Automobile Repairing . Bolestraci Chas 22 School
Bakers-Retail Blacksmith Shop Pasteries . 5 Main Cape Ann Bakery 167 Granite PC
Banks
GRANITE SAVINGS BANK J Harry Mills treas 51 Main-For further information see page 5 Buyers' Guide and left top lines ROCKPORT NATIONAL BANK James W Bradley cashier Bank bldg 23 Main-For further information see page 5 Buyers' Guide
Barbers
Cooney John S 7 School Francis John J 175 Granite, PC Jodrey Harvey L 3 School Tarr Ralph C 15 MtPleasant Thomas Lewis F 63 Main
Beauty Shops Cooney J Harold rear 7 School Wee Beauty Shoppe 30 Main
Bicycle Dealers & Repairers Nelson Otto J, T Wharf
320
ROCKPORT
Billiard & Pocket Billiard Rooms Green Chas F 5 Dock sq
Book Sellers Cape Ann Old Book Shop 35 High Mariners Book Stall The 1 MtPleasant Saville Hester F Mrs 35 High -
Bottlers-Carbonated Beverages Wilson Thomas & Co 69 Bway
Bowling Alleys Sandy Bay Bowling Alleys 17 Bear-Skin Neck
Building Materials & Supplies Smith J Raymond 17 Railroad av
Buildings-Office & Public
American Legion bldg Beach st Bank bldg 23 Main
Finnish Workingmen's Assn, Squam ct
Grimes Block 55 Main
Haskins' Block 41 Main
Knights of Pythias Hall 203 Granite, PC Masonic Hall 30 Bway
Memorial Hall 7 Main Murray Hall 11 Jewett Odd Fellows Hall 18 Bway
Pythian Hall 203 Granite, PC
Red Men's Hall 5 Beach Savage Block 47 Main Socialists Hall, Squam rd Spiran Hall 23 School
Town Hall 34 Bway Walon Leimu Hall 25} Forest
Carpenters & Builders Bailey E Newton 122 Granite, PC Bailey Edw N 175A Granite, PC and 12 Haven av PC
Fears F Clifton Co 123 Granite, PC
Hobbs Harold M 62 High
Smith Frank E 11 South
Smith Orren F 21 Pleasant Smith Rutherford 53 MtPleasant
Cemeteries Beech Grove Cemetery end of Pleasant Old Parish Cemetery 103 Beach Union Cemetery, Union la
Chiropodists
PETTINGILL GILBERT N 119 Main Glouces- ter tel 806-W- For further information see page 6 Buyers' Guide
PURDY ALBERT H 128 Main rm 7 Glouces- ter tel 420-For further information see page 6 Buyers' Guide
Churches
(Churches are also listed with additional in- formation under their individual names in Alphabetical Section)
Finnish Evangelical Lutheran Church 20 Forest
Finnish National Lutheran Church 145 Gran- ite, PC
First Baptist Church, MtPleasant cor High First Congregational Church, Main cor School First Meth Church 36 Bway
First Universalist Church 6 Cleaves
Pigeon Cove Federated Church 155 Granite, PC
StJOACHIM'S R C CHURCH 56 Broadway -For further information see page 6 Buy- ers' Guide StMary's Epis Church 24 Bway
Swedish Evangelical Cong Church 111 Gran- ite, PC
Swedish Evangelical Lutheran Church, Pig- eon Hill ct
Cleaners & Dyers Cape Ann Dye House 13 MtPleasant Rockport Dye House 65 Main
Clergymen Desmond Oviatt E (Cong) 14 High McNeil Francis A (RC) 9 Bway av Tarr Jas J G (Cong) 10 MtPleasant Wallace John F (RC) 9 Bway av
Clothing Dealers-Men's & Boys'- Retail Tarr John 53 Main
Clothing Dealers-Women's & Misses' MacKay Dolina Mrs 14A Main (gowns)
Clubs Rockport Garden Club 58 Bway Rockport Golf Club, Country Club rd Sandy Bay Yacht Club off Dock sq
Coal Dealers-Retail Cape Supply Co 160 Granite, PC JOHN ALDEN COAL CO Whittemore st Gloucester tel 282 (also coke)-For fur- ther information see page 7 Buyers' Guide Todd Geo H Corp 19 MtPleasant
*Coke JOHN ALDEN COAL CO Whittemore st Gloucester tel 282-For further information see page 7 Buyers' Guide
Confectionery & Ice Cream-Retail Brick Oven Spa 13 Main Hodgkins Wm B & Sons 227 Main
Contractors-Building-General Fears Chas C 46 High
Contractors -- Mason
Nelson Ernest A 9 Bway Ricker Roscoe E 11 Summit av Samuelson Chas J 26 Beach Sherburne John P 16A Prospect Wilson Adin D 194 Granite, PC
Dentists Coy Lee F 23 Main Lourie Nicholas N R 109 Granite, PC Tuck Albert E 17 Main
Department Stores 5 cents to $1.00 General 5 and 10 cent Store The, Main cor School
Dressmakers Murray Gertrude W Mrs 14 Summer
Druggists-Retail Poole's Drug Store 79 Main Tuck's Pharmacy 15 Main
Electrical Contractors
Pool Donald M 49 High Poole Jos B 209 Granite, PC
Electrical Supplies & Repairing Gloucester Electric Co 19 Main
Express Companies Railway Express Agency, Railroad av
321
ROCKPORT
Fish Dealers-Retail
Hodgkins Howard Fisheries Inc, Bear-Skin Neck Hodgkins Howard Sea Food Co, Bear-Skin Neck Sandy Bay Market, South rd Bear-Skin Neck
Fish Dealers Wholesale
Parks Thos J, Breakwater av PC
Florists-Retail Silva Brothers 5 Granite Tufts Greenhouse 6 Gott
*Flour & Grain-Retail
HODGKINS' D B SONS 30 Pearl cor Rail- road av Gloucester tels 90 and 91-For fur- ther information see page 12 Buyers' Guide
Forgings Cape Ann Tool Co 185 Granite, PC
"Fuel Oil JOHN ALDEN COAL CO Whittemore st
Gloucester tel 282 (and range oil)-For fur- ther information see page 7 Buyers' Guide
Funeral Directors
BROWNE GEORGE L 30 Main · Gloucester tel 1202-W-For further information see page 10 Buyers' Guide and front cover BURGESS ELMER F Inc 12 High tel 773 and 220 Main Gloucester tel Gloucester 2846 -For further information see page 11 Buy- ers' Guide and left top lines
PIKE W S FUNERAL SERVICE 61 Middle Gloucester tel 884-For further information see page 11 Buyers' Guide and back cover
*Funeral Homes
BURGESS ELMER F Inc 12 High tel 773 and 220 Main Gloucester tel Gloucester 2846 -For further information see page 11 Buy- ers' Guide and left top lines
Furniture Dealers-Retail NATIONAL HOUSE FURNISHING CO 196- 198 Main Gloucester tel 1904-For further information see front cover
Gasoline & Oil Service Station Stevens W Safford 149 Main
Gift Shops Friendly Shop The 11 Main Home Industries 6 Dock są Little Weave Shop The 151 Granite, PC Peasant Shop The 7 Dock sq Rockport Studio Shop 7 MtPleasant Story Geo L 177 Granite, PC Whitney Lewis F 14 Bear-Skin Neck
Grocers-Retail
Anderson Everett E 20 Parker Erickson John P 30 Pigeon Hill, PC First National Stores Inc, 201 Granite PC, 37 Main and 11 MtPleasant Great Atlantic & Pacific Tea Co 73 Main Ketchopulos Market 19 Bway Martin Lillias F, Stockholm av Nickerson Fred L 2 Railroad av Paradis Lea B Mrs. 67 Bway Pettingill Susan H 7 Cleaves Ranta E Emil 10 Forest Reed Raymond M 47 Main Roffey Eliz 45 MtPleasant Smith E Morton Mrs, Long Beach Story A W Co 154 Granite PC Walima Jacob O & Co 25 Forest 18
Hardware Dealers-Retail
SMITH J RAYMOND 17 Railroad av tel 2229 and 64 Main Gloucester tel 481-For fur- ther information see page 19 Buyers' Guide Smith L E Inc 49 Main
Hotels
Barberry Lodge 2 MtLocust av PC (summer) Cape Hedge Inn, Land's End (summer) Chicataubut The, Long Beach (summer) Columbia Inn The, Long Beach (summer) Glenacre House 231 Granite PC (summer) Granite Shore Inn The 20 Main (summer) Headland House 10 Atlantic av (summer) Hotel Edward 1 Cathedral av PC (summer) Long Beach Hotel, Long Beach (summer) Manning House 1 Beach (summer) Manor Hotel The 227 Granite PC (summer) Ocean View House 40 Phillips av PC (sum- mer)
7 South Street 7 South (summer) Straitsmouth Inn, Marmion way (summer) Turks Head Inn, Land's End (summer)
*Ice Cream-Retail & Wholesale SAUNDERS ICE CREAM CO (Chanticleer Ice Cream) 53-55 Washington Gloucester tel 485-For further information see page 14 Buyers' Guide, front cover, and right top lines
*Insurance-Automobile
BUTMAN A CARL 31 Main tel 2186-For further information see page 16 Buyers' 1 Guide
*Insurance Casualty
BUTMAN A CARL 31 Main tel 2186-For further information see page 16 Buyers' Guide
*Insurance-Life
BUTMAN A CARL 31 Main tel 2186-For further information see page 16 Buyers' Guide 3
Insurance Agents BUTMAN A CARL 31 Main tel 2186-For further information see page 16 Buyers' Guide Butman Emma W Mrs 31 Main
Jewelers-Retail
Craftsman's Studio Shop The, Bear-skin Neck Thibeault Jos W 57 Main
Labor Organizations Paving Cutters Union of the U S & Canada 23 School
Landscape Gardeners Allen Wm C 4 Jewett
Lawyers Tarr Fredk H 55 Bway Wheeler Sumner Y 17 Pleasant
Libraries Rockport Public Library 1 Jewett cor Cleaves st
Lobster Dealers Bay Lobster Co, Bear-skin Neck
Lodging Houses
MtPleasant House 57 MtPleasant Rudder House The, Doyle Cove rd Bear-skin Neck Sunset Inn 200 Granite PC (summer)
322
ROCKPORT
Lumber-Retail
SMITH J RAYMOND 17 Railroad av. tel 2229 and 64 Main Gloucester tel 481-For fur- ther information see page 19 Buyers' Guide
Masons' Supplies
SMITH J RAYMOND 17, Railroad av tel 2229 and 64 Main Gloucester tel 481-For fur- ther information see page 19 Buyers' Guide
Meats-Retail Thibeault Eugene 13 Dock są
Mica Dealers & Mfrs Cape Ann Isinglass Co 13 Railroad av
Milk Dealers Twin Acre Farm 173 Main
Milliners Marion's Hat Shoppe 9 School
Music Teachers. Allen Arthur A 3 Warren ct (stringed in- struments) Longley Esther P 6 Pleasant (piano)
News Dealers Curtis Percy L 71 Main Savage Jennie M Mrs 43 Main
Nurses *Denotes Registered Nurses Anderson Eliz rear 23 Pigeon Hill PC Conley Miriam B 80 Granite PC *Jolikko Elna E, Squam rd *Lane Edna, Marmion way Peterson Anna K 20 Hillside av PC *Polloni Josephine 269 Granite PC *Reed Isabel E 231 Granite PC *Simes Fannie 42 Granite PC
Oil Dealers Rockport Oil Co 2 Main (fuel)
Opticians Elwell Frank E 51 MtPleasant
*Paint Dealers-Retail SMITH J RAYMOND 17 Railroad av tel 2229 and 64 Main Gloucester tel 481-For fur- ther information see page 19 Buyers' Guide
Painters & Decorators Dunklee Harry W 72 Main Kerr Peter 209 Main Thompson Ingolff S 10 King
Paving Material Rockport Paving Block Corp 83 Granite PC (granite)
Physicians Baker Harold N 2 Phillips av PC Cleaves Ezra E 90 Main Greene Earl F 45 Bway
"Pipe-Steel & Iron SMITH L E Inc 49 Main tel 518
Plumbers Amero John D 120 Granite PC Kielinen Matthew H 243 Granite PC Parker Ralph T 23 High Sewall Wm A 17 High Smith L E Inc 49 Main
Plumbing Supplies SMITH L E Inc 49 Main tel 518
Podiatrists
PETTINGILL GILBERT N 119 Main Glouces- ter tel 806-W -. For further information see page 6 Buyers' Guide
PURDY ALBERT H 128 Main rm 7 Glouces- ter tel 420-For further information see page 6 Buyers' Guide
Printers-Book & Commercial Baycraft Press 42A Bway
Radio Equipment & Supplies-Retail Mills Radio Shop 6 Railroad av.
₹ Railroad Passenger Stations Boston & Maine Railroad Depot, Railroad av
*Ranges-Gas SMITH L E Inc 49 Main tel 518
Real Estate Grimes Elliot W 69 Main Tarr Frank W 86 Main THURSTON REAL ESTATE AGENCY 20 Pleasant tel 534-For further information see page 22 Buyers' Guide
"Real Estate-Rentals THURSTON REAL ESTATE AGENCY 20 Pleasant tel 534-For further information see page 22 Buyers' Guide
"Real Estate-Resort Property THURSTON REAL ESTATE AGENCY 20 Pleasant tel 534-For further information see page 22 Buyers'. Guide
"Real Estate Agents THURSTON REAL ESTATE AGENCY 20 Pleasant tel 534-For further information see page 22 Buyers' Guide
Restaurants & Lunch Rooms
Benjamin Tarr House 23 South Blacksmith Shop The 23 MtPleasant Broadview House 26 King Coffee Shoppe 163 Railroad av Dock Sq Grill 15} Dock sq
Driftwood Tea House 6 Bear Skin Neck First Snack Shop 2 Bear Skin Neck
Johnny's Restaurant 77 Main MacDonald's Restaurant 28 Railroad av Morse's Restaurant 27 Main
Orchard The 44 Beach
Rudder House The. Doyle Cove rd Bear Skin Neck
Sea Side Dining Room 10 Main
Ship The 14 Dock sq
Smith Marguerite Mrs 9 South rd Bear Skin Neck
Three Bears The, South rd Bear Skin Neck Ye Olde Loblolly Camps, Land's End Yellow Bowl Tea Room The 9 South rd Bear Skin Neck
Riding Academies MtPleasant Riding School rear 55 MtPleas- ant
*Roman Catholic Churches StJOACHIM'S R C CHURCH 56 Broadway -For further information see page 6 Buy- ers' Guide
*Safe Deposit Boxes ROCKPORT NATIONAL BANK 23 Main- For further information see page 5 Buyers' Guide
323
ROCKPORT
Sanitariums Bernard Nursing Home 42 High
"Savings Banks
GRANITE SAVINGS BANK, J Harry Mills treas 51 Main-For further information see page 5 Buyers' Guide and left top lines
ROCKPORT NATIONAL BANK 23 Main-
For further information see page 5 Buyers' Guide
Schools, Colleges & Academies Cape Ann Art School 37 Main School of Handicraft 48 Main
Shoe Dealers-Retail Silva John P 35 Main
Shoe Repairers Marr Alex K 2 Main . Niemi Andrew H 181 Granite PC Pascucci Jos 61 Main
Sign Painters & Mfrs Bell Elliston 44A Curtis PC Rudy's Sign Service 4 Forest
Societies
(See also Associations & Clubs-Commer- cial; also Clubs. Societies and Clubs are also listed with additional information under their individual names in Alphabetical Sec- tion)
American Legion The, Edw Peterson Post No 98, 14 Spring lane
American Legion Auxiliary, Edw Peterson Unit No 98, 14 Spring lane
Boy Scouts of America 47 MtPleasant Companion of the Forest of America, Sisters of Svea Circle No 864, 84 Granite PC Improved Order of Red Men, Wonasquam Tribe No 23, 46 Main
Independent Order of Odd Fellows 18 Bway Independent Order of Odd Fellows, Granite Lodge No 127. 18 Bway
Knights of Pythias, Ocean View Lodge 122 Granite PC
Masonic Societies Asher Lodge A F & A M 96 Main
Mass League of Girls Clubs 61 South Order of Vasa, Spiran Lodge No 98, 5 Bway Pingree Memorial Athletic Association, Granite cor Phillips av PC
Rockport Art Association 12 Main Rockport Lodge 61 South (vacation house Mass League of Girls
Rockport Social Club 23 Main Sandy Bay Historical Society and Museum Inc 58 Bway
Sons of Union Veterans of the Civil War Lieut Geo W Tufts Camp No 142, 7 For- est
Walon Leimu Temperance Society 10 Forest Woman's Relief Corps, O W Wallace Corps No 173, 2 High-st ct
Stone Dealers-Granite
Johnson Quarries end of Pigeon Hill st PC Persson Karl A end of Pigeon Hill st PC
Taxicab Service Kendall Herbert E 207 Granite PC
Telephone Companies New England Telephone & Telegraph Co 64 Main
Telegraph Co's Western Union Telegraph Co 71 Main
Tool Mfrs Grant Manufacturing Co 24 Cleaves
*Undertakers (See also Funeral Directors)
BROWNE GEORGE L 30 Main Gloucester tel 1202-W-For further information see. page 10 Buyers' Guide and front cover BURGESS ELMER F Inc 12 High tel 773 and 220 Main, Gloucester tel Gloucester 2846-For further information see page 11 Buyers' Guide and left top lines
PIKE W S FUNERAL SERVICE 61 Middle Gloucester tel 884-For further informa- tion see page 11 Buyers' Guide and back cover
Upholsterers Murray Chas W 14 Summer Odd Shop The 23 South rd Bear Skin Neck
Variety Stores Ranttilla Geo E 16₺ Beach Story Geo L 140 Granite PC
Water Supply Co's Rockport Water Works, Upper Main st
324
ROCKPORT
Common Sense About City Directory Circulation
THE TRUE VALUE of advertising circula- tion is circulation consulted.
TO BE EXACT by actual survey in twenty- four average American cities by actual count each city directory averaged three and one-half consultations for each busi- ness day.
TO BE CONSERVATIVE we will eliminate the sixty Sundays and Holidays when no tests were made.
FOR EVERY THOUSAND DIRECTO- RIES sold there will be an average of three and one-half daily consultations for each book for THREE HUNDRED and FIVE days, therefore-
1000 x 31/2 x 305 = 1,067,500
CONSULTATIONS OR CIRCULATIONS CONSULTED
X
This Publication Is The Product of a Member of
of
ASSOCIATION
NORTH AMERICAN
1898
DIRECTORS
PUBLISHERS
-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Asso- ciation of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and so- cial service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all departments.
3. To avoid confusing duplica- tion of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat additional listings as adver- tising, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Direc- tories to supply them; to revise and standardize methods and classifica- tions, so that what is wanted may be most easily found, and the Direc- tory be made to serve its fullest use
as a business and social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.
6. To solicit subscriptions and advertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of refer- ence publicity upon its accessibility to seekers, rather than on the num- ber of copies sold.
8. To co-operate with approved organizations and individuals en- gaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.
Association of North American Directory Publishers
354-360 FOURTH AVENUE
NEW YORK CITY
GLOUCESTER CITY DIRECTORY (1942)
Y
Makes Ice Cubes
CAPE POND ICE CO.
Wholesale and Retail Dealers in
PURE ICE
OUR NEW ICE REFRIGERATOR "The Coolerator"
Pays for itself with the Ice it Saves
T No Rapid Drying Out of Foods
T Plenty of Ice Always
T Washed and Purified Air
T Ice is Cheaper
T Only Ice is Trouble Free
T Needs Icing only once every 4 or 5 days
Office, 1051/2 MAIN STREET GLOUCESTER, MASS. Telephone 180
WHEN YOU WANT TO KNOW
- where a person lives.
- what his occupation is.
- who lives at a certain number on a street.
- where a street is located.
- the correct spelling of a name or street.
- the officers of a corporation.
- the partners of a firm.
and many other questions that arise every day.
You can find the answer in the Directory
(1942) R. L. POLK & CO.'S
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GLOUCESTER CITY DIRECTORY (1942)
L. V. LUIhnUP SUNS
STEELE & ABBOTT CO., Inc. Use Moore Paint Wallpaper Supplies PAINTERS AND DECORATORS 5 PEARCE STREET, GLOUCESTER, MASS TELEPHONE 148
1
Est !lished 1900 Telephone 884
W. S. PIKE
HAROLD N. PIKE
Funeral Service
· DEPENDABLE SERVICE EXPERIENCEC !! RSONNEL
FUNERAL HOME
Office: 61 MIDDLE ST. GLOUCESTER. MASS.
-
THE HOTEL SAVOY
EOLD W. CARLSON, Manager
We Specialize in the Servicing of
STEAK - CHICKEN
TAI ROOM
SEA FOOD DINNERS
LIQUORS also
BROILED LIVE LOBSTERS
served in Our Restaurant
EUROPEAN PLAN
OPEN THE YEAR ROUND
ON THE MAIN STREET
GLOUCESTER, MASS.
--
INSURE IN SURE
-
INSURANCE
SEE
G. EVO ST 'T MAHONY. Inc.
201 3: 4
POLY
asher of Directories with
Sin
a National Reputation for Reliability
17
123 MAIN STREET Telephone +8
1
HARDWARE SPECIALTIES
1
CHARLES J. GRAY & SONS, INC. ---
SNING SHIP CHANDLERS
SANDWICH SHOP
AND SODA FOUNTAIN
1
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