USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1936 > Part 2
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G
56 LAFAYETTE ST. (Opp. Salem Laundry),
SALEM, MASS. Telephone 2608
E L E C T ?
C
H E A T
U
N G
Electricians - Expressing
35
ADVERTISEMENTS
CHARLES E. McQUEENY ELECTRICAL CONTRACTOR Repair Work a Specialty LOWE BROTHERS PAINT WALL PAPER
277 CABOT STREET TEL. 674-W
BEVERLY, MASS.
Reasonable Rates BONDED TRUCKMEN Good Service
CENTRAL EXPRESS
PAUL A. FALLONI, Prop.
Local and Long Distance Trucking Boston, Salem, Peabody, Danvers, Beverly Farms, Beverly, Manchester Goods Insured While in Transit Beverly Office 10 PORTER STREET Beverly 2133
Boston Office 57 CHATHAM STREET Capitol 6130
ESTABLISHED 1867 JOHN E. HEALEY, Prop.
HOOGERZEIL'S EXPRESS
TELEPHONE 75
Local and Long Distance Moving General Trucking BEVERLY, MASS.
45 BARTLETT STREET
GEORGE J. BEAULIEU Established 1918 TRUCKING LOCAL AND LONG DISTANCE MOVING Furniture and China Packing
11 MAY STREET Tel. 1134 BEVERLY, MASS.
Expressing
36
BEVERLY CITY DIRECTORY, 1936
JOHN B. BENOIT LOCAL and LONG DISTANCE MOVING
LOCAL & LONG DISTANCE
JOHNER BENOIT 6 TEL.1906
BEVERLY MASS.
JOHN B.BENOIT
PACKERS MOVERS
GRANT ST
BEVERLY MASS.
ALL GOODS INSURED
ALL GOODS INSURED
Furniture, Pianos, Freight and General Trucking 22 Grant Street Telephone 1906 Beverly, Mass.
The impression that we are "well known" or that "everybody knows us" is a common fallacy of the mind. Experts have studied the actual facts by practical questions aimed at the public. Their finding is this: The best known business man is only one-half as well known as he thinks he is.
Do not let this fallacious reasoning take a toll from YOUR business-advertise it.
=
Expressing - Florists 37
ADVERTISEMENTS
JOHN SCANLON
LOCAL and LONG DIS- TANCE MOVING
JOHN SCANLON asyatuy NASs.
JOHN SCANLON
LOCALES LONG DISTANCE MOVING 99009 INSURED
BEVERLY MASS.
All Goods Insured in Transit FURNITURE, PIANOS, STORE FIXTURES, ETC. 14 Northern Ave. Tel. 1714 Beverly, Mass.
Night Phone 2650 Tel. 2848
COOK The Florist CHARLES H. COOK, Prop.
Cut Flowers, Corsages, Funeral Designs
Potted Plants, Wedding Bouquets, Pottery
TELEGRAPH DELIVERY SERVICE 261A CABOT STREET BEVERLY, MASS.
TEL. 223 "SAY IT WITH FLOWERS"
DAN BURCHSTEAD FLORIST FLOWERS FOR ALL OCCASIONS Funeral Designs a Specialty
HOME ADDRESS 11 AMES STREET BEVERLY, MASS.
STORE 203 CABOT STREET BEVERLY, MASS.
Foresters
38
BEVERLY CITY DIRECTORY, 1936
Tree Surgery
Tree Pruning
Tree Moving Spraying and General Landscape Work
R. E. HENDERSON & CO., 70 Colon St., Tel. 957, Beverly, Mass.
For Accuracy _ Use the Directory For Inaccuracy-Use any old means of in- formation-ask somebody or guess at it- if you don't care who knows how careless your business methods may be.
Funeral Directors - Furniture
39
ADVERTISEMENTS
J. F. McKENNA & SON
Funeral Directors and Embalmers
Office : 259 CABOT ST. Residence : 27 FEDERAL ST. BEVERLY, MASS.
TELEPHONE 823
SEE ALSO SPECIAL POSITION ADVERTISEMENTS OF
CURTIS H. GENTLEE
LEE'S FUNERAL HOME CHARLES E. CAMPBELL
KRANSBERG'S HOME FURNISHERS FURNITURE - RANGES - FLOOR COVERINGS FOUR COMPLETE FLOORS Enlarged Building with thousands of feet of added floor space Of the Finest Quality and Most Up-to-Date Furniture LOW PRICES ELSEWHERE MEAN LOWER PRICES HERE
363 Rantoul Street Tel. 1976 Beverly, Mass.
C. F. TOMPKINS CO. 132-138 CABOT STREET
TEL. 751
New Location . New Prices
CRAWFORD RANGES - SIMMONS BEDDING COMPLETE HOME FURNISHINGS OTHER STORES IN SALEM, DANVERS, GLOUCESTER
Gas - Electricity
40
BEVERLY CITY DIRECTORY, 1936
TWO SERVICES
... and your Community
In this modern age electricity and gas play a prominent part in the development of a community. Whether it be for domestic, industrial or commercial purposes, these two services stand always ready - to act and to serve at the touch or turn of a switch.
The ease and simplicity of their usage has made us accept them "as matter of fact." This acceptance in itself is a testi- monial to their high degree of efficiency.
Walk along any street, day or night, winter or summer, and you see just the outward signs of their existence. Then realize that, at this same time, in homes, stores and factories, these services are being utilized for even wider uses upon which our everyday existence is dependent.
Electricity and Gas - the perfect servants!
Beverly Gas & Electric Company
223 CABOT STREET
NEW ENGLAND POWER ASSOCIATION
BEVERLY, MASS.
Grain - Groceries
41
ADVERTISEMENTS
HERRICK GRAIN CO. HAY, GRAIN and POULTRY SUPPLIES
COWECO
Peat Moss A Specialty
Fertilizer Lime and Cement
POULTRY AND DAIRY FEEDS
Rear 63 Federal Street Tel. 701
Beverly, Mass.
CITY HALL MARKET
BENJ. P. LARCOM, Prop.
199 Cabot Street Tel. 1744 - 1745
We aim to sell ONLY THE BEST at a Reasonable Profit. Our Meat Department is unsurpassed in this city. Vegetables, Fruits and all Table Delicacies. We deliver twice daily.
You are appreciative of the service which only a good directory can give.
DO YOU MENTION IT TO OUR ADVERTISERS?
Only through their financial backing is this book made possible.
Grocers - Grocers (Wholesale)
42 BEVERLY CITY DIRECTORY, 1936
Established Over 50 Years
CULLIVAN'S MARKET
91 Cabot Street Tels. 754 - 755
Beverly, Mass.
QUALITY MRATS
NATION WIDE
2 23
NATIONWIDE SERVICE GROCERS
Beverly's Superior Service Market Let Us Show You Our Modern Equipment SATISFACTION TO EACH PATRON IS OUR POLICY Several Deliveries in Beverly and North Shore District Daily WILLIAM CULLIVAN, Inc.
BUCCI'S MARKET
Tel. 1430
262 Rantoul Street CHARLES BUCCI, Proprietor GROCERIES All Leading Brands. OUR MEAT DEPARTMENT IS OUR PRIDE Let Us Save You Money Here Vegetables, Fruits and All Table Delicacies PURE OLIVE OIL We Deliver Anywhere
GROCERIES
North Shore Wholesale Grocery Co. B. FREDERICK YOFFA, Proprietor REAR B. & M. DEPOT
"The North Shore Live Wire Cash and Carry House"
Phones Beverly 15 - 16
60 RIVER STREET
BEVERLY, MASS.
Grocers
43
ADVERTISEMENTS
CLAYTON BELL CO.
GEORGE H. CLAYTON, Pres. - Treas.
Telephones 606 - 607
155 CABOT STREET BEVERLY, MASS.
Here You Will Find Quality the First Consideration
GROCERIES and PROVISIONS
The Best Obtainable
OUR MEAT DEPARTMENT IS UNSURPASSED IN THIS CITY
Prompt Delivery On All Orders
NATIONAL BUTCHERS CO.
The Place Where Particular People Trade and Quality is a Primary Consideration Our Prices Are Right and We Aim to Please Every Patron 252 Cabot Street Beverly, Mass.
Delivery Service - Phone Your Order, Tel. 1945
Keep the Directory Out On Your Desk .. .
SAVE TIME
Hardware
44
BEVERLY CITY DIRECTORY, 1936
F. A. E. HAMILTON CO.
311 RANTOUL ST., BEVERLY Tel. 360
Hardware, Paints and Oils A FULL LINE OF BENJAMIN MOORE'S PAINTS, VARNISHES, COLORS, ETC.
STOVE AND FURNACE REPAIRS
Locksmithing, Lawnmower Service, Saw Filing and Sheet Metal Work are Specialties - Vulcanizing
Farm Tools and Supplies
Seeds and Fertilizers Insecticides FULL LINE OF GLASS - ALL SIZES
WINER BROS. HARDWARE, PAINTS AND OILS WALL PAPER
Builders' Hardware, Kitchen Ware, Plumbing Supplies Farm and Garden Tools Screening and Roofing Tel. 2300 We Deliver Anywhere
190-198 Rantoul St.
Beverly, Mass.
Look at the Property Ownership indicated in the street section in front of this book. Have you ever had such vital information in your hands before?
45
ADVERTISEMENTS
Advertising clubs and all successful advertising merchants agree that the most valuable asset in any form of advertising is
Name Advertising
Thus, by building up public knowledge of the name and, of course, keeping the public confidence in the goods sold, progress is made surely and business increases.
As an example, Jordan Marsh Co., or any large metro- politan store, will admit that the hundreds of thousands spent in advertising are largely assets for the NAME OF THE STORE, as no single advertisement ever returns the cost of insertion in a large newspaper, in sales which can be checked up from that particular advertisement.
DIRECTORY ADVERTISING is rated Number 2, after newspapers, on the list of best available media for local name advertising. Its small cost, plus the value of the enumerated names, gives it heavy support.
A DIRECTORY
has a large potential "consultant use," easily proven to be
over a million readers a year
ON A BASIS OF 1000 BOOKS ONLY IN A DISTRICT.
Consider the effect of this as NAME ADVERTISING, and do not forget that the book is commonly almost the first thing seen by newcomers in a district, who need facts and information.
Telephone book use to answer queries was investigated by a special committee of the Springfield Chamber of Com- merce and was found to suffer by comparison signally. The telephone book had eight names, where the Directory had a full page of names.
Insurance - Real Estate
46
BEVERLY CITY DIRECTORY, 1936
For the Best Service in Real Estate, See
DAVID FRYE REALTOR
35 Congress Street BOSTON Phone Liberty 1433
126 Washington Street
SALEM
Phone Salem 456 - 457
The Beverly Real Estate Exchange 131 Dodge Street
Beverly, Mass.
Tel. 70 INSURANCE OF ALL KINDS
Land - Homes - and Property Management SURVEYING
JOSEPH L. SIMON REAL ESTATE Choice Tenements To Rent
397 CABOT STREET
BEVERLY, MASS.
Tel. 1230-W
LOOK IN THE DIRECTORY Don't guess at it and offend somebody with incorrect spelling
IN LOCATING A NAME KNOW HOW TO SPELL IT.
Insurance - Real Estate
ADVERTISEMENTS 47
CHARLES F. LEE & CO.
Real Estate and Insurance JUSTICES OF THE PEACE - NOTARIES PUBLIC AUCTIONEERS Telephones 858 - 859
246 CABOT STREET BEVERLY, MASS.
MARK A. KEARNS
Real Estate and Insurance
Telephone 157
Res. Office 4 Ashland St.
Beverly, Mass.
FRASER & PATCH
Real Estate and Insurance
Telephone 2330
Ellingwood Building
234 Cabot Street
WALTER S. FLINT REAL ESTATE
INSURANCE - MORTGAGES
170 CABOT STREET
BEVERLY, MASS.
Tel. 786
Insurance - Real Estate
48
BEVERLY CITY DIRECTORY, 1936
ESTABLISHED 1852
I. LEFAVOUR & SON
INSURANCE AUTOMOBILE INSURANCE A SPECIALTY REAL ESTATE
173 Cabot St., Room 15 Beverly, Mass.
Telephone: Office 1960 - Residence Telephone: 1417-M
Office Phone 345 Residence Phone 1110
JAMES McPHERSON
Real Estate and Insurance 173 Cabot Street
Savings Bank Building Beverly, Mass.
MORTGAGES
INSURANCE
ESSEX COUNTY REALTY CO. REAL ESTATE 90 and 94 CABOT STREET, BEVERLY
A. D. SUTHERLAND 16 Highland Ave. Tel. Beverly 1849-M
S. A. GWINN 12 Longwood Ave. Tel. Beverly 1552-R
JOSEPH P.BURKE REAL ESTATE . AND . INSURANCE
173 Cabot St., Room 11 Beverly, Mass.
Residence: 78 Baker Ave.
Telephone: Office 1373
Telephone: Residence 2590
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Jewelers
ADVERTISEMENTS
49
Essex County's Greatest Gift Store
Daniel Amu & Un.
Jewefers . DANIEL: LOW . & . CO . fifversmiths
People from all parts of the country send to Daniel Low's for their Gifts for Weddings, Birthdays, Christmas, and other gift occasions. They appre- ciate the many advantages that this store offers them. The quality is high, the assortments are large and the prices are right. You, too, we believe, will enjoy shopping at Daniel Low's. Our Colonial Hall, occupy- ing the entire second floor, is one of the most attractive gift rooms in New England.
Essex and Washington Streets Salem, Mass.
TEL. SALEM 535
ERNEST DESJARDINS
TELEPHONE 2149
-
ORANGE
6KMD
Matchmaker and Jeweler Diamonds - Watches - Jewelry Clock Work (Antique) a Specialty 116 Cabot Street Beverly, Mass.
NOTE: Directory Spelling in
CROWLEY & LUNT DIRECTORIES is always dependable.
Especial effort is made to conform to each person's own particular way of spelling his or her name.
Laundries
50
BEVERLY CITY DIRECTORY, 1936
AN EFFICIENT LAUNDRY
Salem Laundry Company
51 LAFAYETTE STREET
SALEM, MASS.
TELEPHONE SALEM 1340 - 1341 - 1342
Everything Washable - Finished, Semi-Finished, or Damp Wash Laundry Work and Rugs Collected and Delivered in Salem, Hamil- ton, Wenham, Marblehead, Danvers, Peabody, Topsfield, Middleton, Beverly, Swampscott, and adjacent North Shore
DRY CLEANING We Use Zoric Fluid, the most expensive cleaning fluid known to science. NO GASOLINE USED
RUG CLEANING
For Cleaning All Types and Sizes of Oriental and Domestic Rugs, Shampoo or Dry Process. All Rugs Insured While in Our Possession. STORAGE-Furs, Woolens, etc., Stored in Our Own Vaults-100% Insured and Guaranteed.
NORTH SHORE HAND LAUNDRY ALL WORK DONE BY HAND Special Attention Given to Family Washing ALL WORK OPEN AIR DRIED Satisfaction Guaranteed
Telephone 2485
66 BISSON STREET
THE DIRECTORY is the foundation of all accurate information about your city or town. It costs money, is copy- righted and infringements will be prosecuted.
1
Lawn Mower Service - Loans
ADVERTISEMENTS 51
LAWN MOWER SERVICE AND THE SERVICING OF GOLF COURSE EQUIPMENT
HAROLD W. BENDER
3 APPLETON AVE. Tel. 173
Power and Hand Mowers Sharpened and Repaired The Factory Way GUARANTEED EASY RUNNING Machines Called For and Delivered Authorized Moto-Mower Sales and Service DEALERS MILWAUKEE MILORGANITE The Ideal Lawn and Garden Fertilizer
THE SALEM MORRIS PLAN CO.
LOANS
THE MORRIS PLAN
INVESTMENTS
LICENSE 15
Hours 8:30 A. M. - 1:30 P. M. and 6-8 P. M. Saturdays Kinsman Building Tel. Salem 2060 SALEM, MASS.
83 Washington Street
NOTE: Directory Spelling in
CROWLEY & LUNT DIRECTORIES
is always dependable. Especial effort is made to conform to each person's own particular way of spelling his or her name.
Machine Work - Mattresses
52
BEVERLY CITY DIRECTORY, 1936
Telephone 1626 All Work Given Personal Attention
E. A. THOMPSON MILLWRIGHT AND MACHINIST 59 PARK STREET
Parts for Automobiles made and repaired. Marine and stationary engine work. Hangers, pulleys, belts, and shafting
furnished. full line of cap screws, bolts, etc., in stock. REPAIR WORK IN ALL BRANCHES WE MAKE A SPECIALTY OF GRINDING LAWN MOWERS ESTIMATES FURNISHED ON REQUEST
Residence 29 Peirce Avenue Telephone 2272
ZINA GOODELL CORPORATION
FRED L. WALL, Pres.
WILLIAM KINGSTON, Treas.
MACHINE SHOP - HEAVY HARDWARE AUTO REPAIRING TRUCKING SALEM, MASS.
86-92 LAFAYETTE ST.
Telephone 780
BEVERLY MATTRESS CO. Manufacturers of All Kinds of Mattresses, Bed Springs, Studio Couches, Da Bed, Pillows and Cribs All Kinds of Mattresses Made Over - Also Bed Springs of All Kinds - Couches, Pillows, Etc. Our twenty-five years' experience is your guarantee. 1 Park Street Tel. 104 Beverly, Mass.
LOOK IN THE DIRECTORY
Don't guess at it and offend somebody with incorrect spelling IN LOCATING A NAME KNOW HOW TO SPELL IT.
Milk and Cream
ADVERTISEMENTS 53
Bulrush Farm
Members Ayrshire Breeders' Association M. A. ASKMAN, Proprietor TELEPHONE 1266
Pure Ayrshire Milk and Cream - (Pasteurized or Raw)
Herd, State and Federal Tested for Tuberculosis and Guaranteed Clean No milk sold except that produced on the farm. Ayrshire Milk averaging 4% butter fat is recommended by all leading physicians as a perfect Baby Milk and for invalids.
330 DODGE STREET NORTH BEVERLY, MASS. We Deliver in the City of Beverly, also Hamilton and Wenham
KEEP THE DIRECTORY AT YOUR ELBOW AND SAVE TIME!
MAKE AN ABSOLUTE POINT OF CONTACT
WITH YOUR CUSTOMER BY USING HIS CORRECT NAME AND ADDRESS!
Music, Etc.
54
BEVERLY CITY DIRECTORY, 1936
YE BRUNSWICK MUSIC SHOPPE
WILLIAM B. ALMEN, Prop.
BRUNSWICK, VICTOR, DECCA AND MELOTONE RECORDS
The Best in Long and Short Wave Radios
Leedy and Ludwig Gibson Guitars
Drums and Banjos
King and Conn Band Instruments
Radio and Instrument Repairing POPULAR AND STANDARD MUSIC
266 Cabot St., Beverly Tel. 1722
PUBLISHER SORTLAND BEVERLY
After thirty years of service this emblem on any Directory wherever you see it has come to stand for the best, most accurate information available at any cost.
The complete house-to-house canvass, careful editing and personal supervision of every publication, we believe,has been large- ly responsible for the good name of our publications. We intend to keep this high standard and better it. All we ask is your co-operation. The Directory is yours as much as ours.
Study the contents page carefully, and thoroughly - the completeness will amaze you !!
Newspapers
55
ADVERTISEMENTS
ADVERTISING PAYS
big dividends when properly prepared and placed in the
Beverly Evening Times
Over 5,500 Daily
The ONLY Daily Newspaper read in 4,473 Beverly homes and in over 1,000 homes in Hamilton, Wenham, Ipswich, Essex, Man- chester and Danvers.
Advertising Rates Upon Request
Member Audit Bureau of Circulations
TIMES PUBLISHING CO.
Lewis R. Hovey, Publisher TIMES BUILDING, 110-114 CABOT ST.
Newspapers
56
BEVERLY CITY DIRECTORY, 1936
The Salem Evening News Circulation Over 21,500
The NEWS is a modern newspaper in every depart- ment. It has a complete telegraphic service in the editorial rooms and secures from this source the news of the entire world just as soon as it IS news.
The NEWS covers Beverly and the entire North Shore District in a thorough manner.
Thus when you read The NEWS you are able to en- lighten yourself with the doings of the day not only from local sections, but country wide and even from foreign climes. .
The Beverly Branch Office of The NEWS is located at 234 Cabot St., room 3, where news items may be left and arrangements made for advertising from the Beverly district.
Telephone Beverly 2380
YOU CAN ALWAYS DEPEND ON THE SALEM NEWS AS A REAL HOME NEWSPAPER
Oils
57
ADVERTISEMENTS
Made Specially For New England
That Good Gulf Gasoline marketed in New England is made specially to suit the requirements of Beverly motorists. It is changed with the seasons - "Kept in Step with the Calendar." That's why all of it goes to work . none of it goes to waste.
THAT GOOD GULF GASOLINE GULF NO-NOX AVIATION GASOLINE GULFPRIDE OIL GULFLUBE MOTOR OIL GULF SPECIALTIES GULF HEATING OILS
GULF OIL CORP. OF PA.
Successor to GULF REFINING COMPANY
Oils
58
BEVERLY CITY DIRECTORY, 1936
THE CLEANER AND CLEARER OIL
DOOLING SERVICE OIL CO
RANGE'" FURNACE OIL
TEL. MAN BEVERLY
Dooling Service Oil Company JAMES A. DOOLING, Prop.
RANGE OIL FURNACE OIL
Immediate Service (Metered) 32 ROUNDY ST. Phone 546 BEVERLY, MASS.
METROPOLITAN ICE CO.
PRODUCTS
METROPOLITAN ICH CO.
YEAR ROUND SERVICE PURE ICE W WIFUEL OILS BETTER
Distributors NASCO FUEL OILS
In the North Shore District, Wholesale and Retail.
OIL STORAGE EQUIPMENT
MODERN AIR CONDITIONED ICE REFRIGERATORS WHOLESALE AND RETAIL DEALERS IN ICE Tel. 264 Beverly, Mass.
38 Enon Street
YOU BUILD TO LAST- IF YOU ARE WISE
An Advertisement in this Directory lasts a whole year, and it is worth as much the last day as on the first, for it is the only place people can be sure to find out some- thing about you.
Oils - Opticians
ADVERTISEMENTS 59
FRANK B. DAVIS
FUEL OILS
Delivered in North Shore District
PURE ICE Deliveries in Beverly 15 GREGG ST. BEVERLY, MASS. Tel. 1887
ICE
M:L
DR. WILLIAM L. JENKINS
OPTOMETRIST
Savings Bank Building, Room 17 TELEPHONE 192 Office Hours-9 to 12 A. M .; 1:30 to 5:30 P. M.
CLYDE I. BEDELL
OPTICIAN
EYES EXAMINED GLASSES MADE
Prescription Work a Specialty
272 Essex Street Phone 134 Salem, Mass.
NOTE: Directory Spelling in
CROWLEY & LUNT DIRECTORIES
is always dependable.
Especial effort is made to conform to each person's own particular way of spelling his or her name.
Painters
60
BEVERLY CITY DIRECTORY, 1936
For Complete Painting Service Call . .
C. E. RAYMOND & SON
15 WEST DANE STREET
BEVERLY, MASS.
Tel. 2879
Paper Hanging Ceiling Work
Floors Refinished and Spray Painting
Let us Spray Your Cellar or Garage
A. L. CROSBY CO. W. W. CROSBY
PAPER HANGING, DECORATING, ETC.
HOUSE PAINTING IN ALL ITS BRANCHES
NO TROUBLE TO ESTIMATE
Shop: 16 Arthur Street Residence: 15 Mulberry Street Telephone 201
BEVERLY
MASS.
F. H. CROSBY House Painting in All Its Branches All Sizes of Glass, Plain and Ground ALL ORDERS WILL RECEIVE PROMPT ATTENTION Ceiling Tinting and Paper Hanging a Specialty TELEPHONE 747
RESIDENCE: 19 Odell Avenue
SHOP:
Rear 17 Odell Ave.
Painters
ADVERTISEMENTS 61
Shop Telephone Beverly Farms 78-W
Residence Phone: Beverly Farms 78-R
ESTABLISHED A HALF CENTURY
ELI R. HODGKINS CO. West Street, Beverly Farms HOUSE PAINTERS, GLAZIERS and PAPER HANGERS Dealers in Pure Leads, Oil and Colors - Ceilings Tinted or Whitened
C. C. TREFRY & CO.
Painters, Decorators, Glaziers, and Paper Hangers
Prompt Attention To Mail Orders
Telephone 2370 10 Lyman Street Beverly, Mass.
A DIRECTORY CAN BE AS CORRECT AS
THE INFORMATION OBTAINED FROM
DOOR TO DOOR WILL MAKE IT
We print it as it is told to us
CROWLEY & LUNT
Photographers - Plumbing
62
BEVERLY CITY DIRECTORY, 1936
The Robb Studio AT ALMY'S Photography of the Better Class 188 ESSEX ST.
Tel. 1290 Salem, Mass.
Portraits in the Studio or the Home
Miniatures in Color-Copying
Restoring, Repairing and Reproducing of Daguerreotypes Weddings, Family Reunions and Groups of all kinds
Exteriors and Interiors of the Home
Gardens in monotone or color
Commercial and Industrial Photographs
A. J. CALLAHAN
Plumbing and Heating ESTIMATES UPON APPLICATION 29 Haskell Street Telephone 326 Beverly Farms
Mass.
WILBUR J. PIERCE & CO. PLUMBING Steam and Hot Water Heating and Roofing AGENT DOE AND KELCO OIL BURNERS W. J. PIERCE, Residence 19 West St. - Tel. Res. 65-R BEVERLY FARMS Phone 65-W
Directory Advertisers represent the enterprising
business firms in this or any district. LOOK THEM OVER AS YOU
TRAVEL THE WORLD!
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1
1
Publicity
ADVERTISEMENTS 63-73
THE LASTING IMPRESSION
LEFT BY AN
ADVERTISEMENT
ON THE READER'S MIND
IS THE
THING THAT COUNTS.
People go into stores to purchase articles which
they have seen uniquely advertised perhaps a year
before.
GOOD LASTING IMPRESSIONS
COUNT HEAVILY TOWARD
SUCCESS !
Plumbing - Plumbing Supplies
74
BEVERLY CITY DIRECTORY, 1936
NORTH SHORE PLUMBING SUPPLY CO.
H. GUY LYMAN, Prop.
Plumbing and Heating Supplies
Wholesale and Retail Service and Installation Timken - Silent Automatic Oil Burners Well Driving and Pumping Systems
Office Phone: Beverly 720 Residence Prop. Phone: Beverly 2140
325 Rantoul Street Beverly, Mass.
JOHN F. CABEEN CO. PLUMBING, HEATING and SHEET METAL WORK
Williams OIL-O-MATIC Fuel Oil Burners Frigidaire Electrical Refrigeration SALES AND SERVICE
81 NORTH ST. Telephone 2200 SALEM, MASS.
WALTER W. FOSTER PLUMBING AND HEATING BETTENDORF OIL BURNERS
Let Me Estimate for You SERVICE DAY OR NIGHT 7 BRISCOE STREET BEVERLY, MASS.
Telephone 2420
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Punch
ADVERTISEMENTS
75-87
PUNCH
A full page advertisement here will give your business the punch that puts the story over :- after that it is up to the public.
Remember, people will buy where they feel the friendly relationship which creates confidence. Your con- fidence in your own business is shown best in your advertising.
Rubber - Rubber Stamps - Stationers - Tailors
88
BEVERLY CITY DIRECTORY, 1936
COR-NIX RUBBER CO. Wholesale - Retail
Rubber Goods - Sporting Goods 248 Cabot St. Tel. 2405
Folding, Stitching, Binding, Punching, Perforating, Round Cornering, Padding, Numbering
RICHARD W. SKEFFINGTON RUBBER STAMPS
RULER and BINDER
18 Dodge St., Salem, Mass. Telephone 771
L. B. MOODY CO.
Stationers
Telephone 670
131 Washington Street Salem, Mass.
Established 1902 Tel. 209
D. H. MAMPRE
Ladies' Tailor and Furrier PRESSING
We Cover Buttons to Order A Reduction in Prices on All Work 242 Cabot St. Beverly, Mass. Res. 12 Bisson St. - Phone 3790
-
Phone, Bev. 3790
ZAVEN MAMPRE
Oriental and Domestic RUG CLEANING Expert Oriental Rug Repairing Estimates Given
Factory:
38 Bisson St.
Beverly, Mass.
Res. 12 Bisson St.
Tea Rooms - Theatre - Upholsterers
89
ADVERTISEMENTS
GIFT SHOP
Luncheon
Supper Afternoon Tea Sunday Dinner
Bridge Parties
Beverly 804
Phone 3034
RAMSDELL BROS. LARCOM THEATRE
That Cozy Little Playhouse
TOM WOODBURY, Mgr. Matinee Daily 2:00-Evening 6:30 to 10:30-Saturday Evening 5:45 to 10:30- Sunday Shows Continuous Starting at 3:00 (Doors Open at 2:30)-Holidays, Shows Continuous Starting at 2:00 (Doors Open at 1:30)
We Have Without Doubt the Best Sound in New England
A. C. LUNT CO.
Established 1804 ARTHUR F. ADAMS, Prop. UPHOLSTERING Window Shades Mattress Work
Furniture Repairing and Refinishing All Kinds Linoleum and Carpet Laying ANTIQUES
27 PARK ST. BEVERLY, MASS. Tel. 463-W
Thousands of people see these pages.
Your ad here costs 2 cents per day.
Rose Arbor
Sundays 12-4
Weekdays 12-8 11 Devon Avenue, North Beverly, Mass. (Off Route 1A) MILDRED N. BREWER
Variety Stores - Yarns
90
BEVERLY CITY DIRECTORY, 1936
CONFECTIONERY, PERIODICALS, STATIONERY Cigars and Tobacco, Sodas and Ice Cream Sporting Goods, Circulating Library - Beverly Maps For Sale Daily and Sunday Papers
R. G. FOSTER & CO.
83 CABOT ST., Cor. Bartlett St. BEVERLY, MASS.
Telephones-639 - 3151 - 2460
Gift and Barn Shop GIFTS FOR ALL OCCASIONS LINENS, LACES, BAGS, POTTERY, TRAYS, HANDKERCHIEFS, DOLLS, GLASS GREETING CARDS YARNS Needlepoint
MILDRED A. NILES 34 LOTHROP BLVD. BEVERLY
THE SIGN OVER YOUR DOOR
Is a good thing, isn't it? You would not think of doing business without it.
But it is only seen by those who pass your way.
If you could put a sign where everyone could see it, it would interest you, would it not?
THE DIRECTORY
is where people look for you when they want to do business. You should make it easy for them to find you by putting such information as the buyer wants in the Directory, properly indexed under all the head- ings where he might look for you.
To be properly registered costs less than to be left out.
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