USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1937 > Part 2
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Boston Offices-95 OLIVER, General Terminal-Tel. Liberty 4182
Keep the Directory
Out On Your Desk ...
SAVE TIME
Expressing
36
BEVERLY CITY DIRECTORY, 1937
JOHN B. BENOIT
LOCAL and LONG DISTANCE MOVING
LOCAL & LONG DISTANCE
JOHN& BENOIT 6 TEL.1906
BEVERLY MASS
JOHN B.BENOIT
PACKERS; AND MOVERS
GRANT
ST.
BEVERLY MASS.
ALL GOODS INSURED
ALL GOODS INSURED Furniture, Pianos, Freight and General Trucking 22 Grant Street Telephone 1906 Beverly, Mass.
The impression that we are "well known" or that "everybody knows us" is a common fallacy of the mind. Experts have studied the actual facts by practical questions aimed at the public. Their finding is this: The best known business man is only one-half as well known as he thinks he is.
Do not let this fallacious reasoning take a toll from YOUR business-advertise it.
Expressing - Florists 37
ADVERTISEMENTS
JOHN SCANLON
LOCAL and LONG DIS- TANCE MOVING
JOHA SCANLON asyaMLĂ MASS.
JOHN SCANLON
LOCAL & LONG DISTANCE MOVING
TEL INHA
BEVERLY MASS.
ICC Carrier All Goods Insured in Transit FURNITURE, PIANOS, STORE FIXTURES, ETC. 14 Northern Ave. Tel. 1714 Beverly, Mass.
Night Phone 2650 Tel. 2848
COOK The Florist
CHARLES H. COOK, Prop.
Cut Flowers,
Corsages,
Funeral Designs
Potted Plants,
Wedding Bouquets,
Pottery
TELEGRAPH DELIVERY SERVICE
261A CABOT STREET BEVERLY, MASS.
TEL. 223
"SAY IT WITH FLOWERS"
DAN BURCHSTEAD FLORIST FLOWERS FOR ALL OCCASIONS Funeral Designs a Specialty
HOME ADDRESS 11 AMES STREET BEVERLY, MASS.
STORE 203 CABOT STREET BEVERLY, MASS.
Florists
38
BEVERLY CITY DIRECTORY, 1937
CHAPMAN'S GREENHOUSES ALBERT F. SIMMS, Prop.
FLORISTS and GARDENERS DEALERS IN TREES AND SHRUBS, FLOWERS AND POTTED PLANTS FOR ALL OCCASIONS FUNERAL DESIGNS and WEDDING BOUQUETS
We Deliver or Send Anywhere TELEPHONE 153
58 Hart Street Beverly Farms
A FRIENDLY HORTICULTURAL SERVICE BEVERLY GARDENS, INC.
56 West Street, Beverly Farms LAWRENCE N. BLANCHARD, Mgr. CHOICE ANNUALS, PERENNIALS AND ALPINE PLANTS EVERGREENS AND FLOWERING SHRUBS CUT FLOWERS AND POTTED PLANTS FOR ALL OCCASIONS R. R. Station : Beverly Farms - Telegraph: Beverly - Tel .: Bev. Farms 440
For Accuracy _ Use the Directory
For Inaccuracy-Use any old means of in- formation-ask somebody or guess at it- if you don't care who knows how careless your business methods may be.
Funeral Directors - Furniture
39
ADVERTISEMENTS
J. F. McKENNA & SON
Funeral Directors and Embalmers
7 BOW STREET Tel. 823
Residence : 27 FEDERAL ST. Tel. 823
BEVERLY, MASS.
SEE ALSO SPECIAL POSITION ADVERTISEMENTS OF
CURTIS H. GENTLEE
LEE'S FUNERAL HOME
CHARLES E. CAMPBELL
KRANSBERG'S HOME FURNISHERS
FURNITURE - RANGES - FLOOR COVERINGS FOUR COMPLETE FLOORS
Enlarged Building with thousands of feet of added floor space Of the Finest Quality and Most Up-to-Date Furniture LOW PRICES ELSEWHERE MEAN LOWER PRICES HERE
363 Rantoul Street Tel. 1976 Beverly, Mass.
C. F. TOMPKINS CO. 132-138 CABOT STREET TEL. 751
New Location New Prices
CRAWFORD RANGES - SIMMONS BEDDING COMPLETE HOME FURNISHINGS OTHER STORES IN SALEM, DANVERS, GLOUCESTER
Gas - Electricity
40
BEVERLY CITY DIRECTORY, 1937
TWO SERVICES
... and your Community
In this modern age electricity and gas play a prominent part in the development of a community. Whether it be for domestic, industrial or commercial purposes, these two services stand always ready - to act and to serve at the touch or turn of a switch.
The ease and simplicity of their usage has made us accept them "as matter of fact." This acceptance in itself is a testi- monial to their high degree of efficiency.
Walk along any street, day or night, winter or summer, and you see just the outward signs of their existence. Then realize that, at this same time, in homes, stores and factories, these services are being utilized for even wider uses upon which our everyday existence is dependent.
Electricity and Gas - the perfect servants!
Beverly Gas & Electric Company
223 CABOT STREET
POWER
BEVERLY, MASS.
Grain - Groceries
41
ADVERTISEMENTS
HERRICK GRAIN CO. HAY, GRAIN and POULTRY SUPPLIES
Peat Moss A Specialty
Distributors of Garland's Feeds
Fertilizer
Lime and Cement
POULTRY AND DAIRY FEEDS
Rear 63 Federal Street
Tel. 701
Beverly, Mass.
CITY HALL MARKET
BENJ. P. LARCOM, Prop.
199 Cabot Street Tel. 1744 - 1745
We aim to sell ONLY THE BEST at a Reasonable Profit. Our Meat Department is unsurpassed in this city. Vegetables, Fruits and all Table Delicacies. We deliver twice daily.
Spelling IS Important
The United States Government has found it costly and wasteful of time to misspell proper names. Cases have been obliged to pass twice through the Senate for the simple error of spelling a first name wrong.
GIVE YOUR CUSTOMER, OR CORRESPONDENT THE COURTESY OF CORRECTLY SPELLING
HIS OR HER NAME. FIND IT IN THE CITY DIRECTORY.
Grocers - Grocers Wholesale
42
BEVERLY CITY DIRECTORY, 1937
Established Over 50 Years
CULLIVAN'S MARKET
91 Cabot Street Tels. 754 - 755
Beverly, Mass.
QUALITY MEATS
NATION-WIDE
13
? 2
NATIONWIDE SERVICE GRUNTKS
Beverly's Superior Service Market Let Us Show You Our Modern Equipment SATISFACTION TO EACH PATRON IS OUR POLICY Several Deliveries in Beverly and North Shore District Daily WILLIAM CULLIVAN, Inc.
BUCCI'S MARKET
262 Rantoul Street
Tel. 1430
CHARLES BUCCI, Proprietor GROCERIES All Leading Brands. OUR MEAT DEPARTMENT IS OUR PRIDE Let Us Save You Money Here Vegetables, Fruits and All Table Delicacies PURE OLIVE OIL We Deliver Anywhere
GROCERIES
North Shore Wholesale Grocery Co.
B. FREDERICK YOFFA, Proprietor REAR B. & M. DEPOT
"The North Shore Live Wire Cash and Carry House"
Phones Beverly 15 - 16
60 RIVER STREET
BEVERLY, MASS.
Grocers
43
ADVERTISEMENTS
CLAYTON BELL CO.
Established 1879 GEORGE H. CLAYTON, Pres. - Treas. Telephones 606 - 607 155 CABOT STREET BEVERLY, MASS.
Here You Will Find Quality the First Consideration
GROCERIES and PROVISIONS
THE BEST OBTAINABLE
OUR MEAT DEPARTMENT IS UNSURPASSED IN THIS CITY
Prompt Delivery On All Orders
You are appreciative of the service which only a good directory can give.
DO YOU MENTION IT TO OUR ADVERTISERS?
Only through their financial backing is this book made possible.
. . .
Hardware
44
BEVERLY CITY DIRECTORY, 1937
F. A. E. HAMILTON HARDWARE & PAINT CO.
311 RANTOUL ST. Tel. 360
BEVERLY
Hardware, Paints and Oils - Wall Paper STOVE AND FURNACE REPAIRS Locksmithing, Lawnmower Service, Saw Filing and Sheet Metal Work are Specialties - Vulcanizing - Farm Tools - Seeds and Fertilizers FREE DELIVERY
WINER BROS. HARDWARE, PAINTS AND OILS WALL PAPER
Builders' Hardware, Kitchen Ware, Plumbing Supplies Farm and Garden Tools Screening and Roofing Tel. 2300 Beverly, Mass. We Deliver Anywhere
190-198 Rantoul St.
The lasting impression left by an advertise- ment on the reader's mind is the thing that counts.
People go into stores to purchase articles or to get service which they have seen uniquely advertised perhaps a year before. Good last- ing impressions count heavily toward success.
45
ADVERTISEMENTS
Advertising clubs and all successful advertising merchants agree that the most valuable asset in any form of advertising is
Name Advertising
Thus, by building up public knowledge of the name and, of course, keeping the public confidence in the goods sold, progress is made surely and business increases.
As an example, any large metropolitan store will admit that the hundreds of thousands spent in advertising are largely assets for the NAME OF THE STORE, as no single adver- tisement ever returns the cost of insertion in a large news- paper, in sales which can be checked up from that particular advertisement.
DIRECTORY ADVERTISING is rated Number 2, after newspapers, on the list of best available media for local name advertising. Its small cost, plus the value of the enumerated names, gives it heavy support.
A DIRECTORY
has a large potential "consultant use," easily proven to be over a million readers a year ON A BASIS OF 1000 BOOKS ONLY IN A DISTRICT.
Consider the effect of this as NAME ADVERTISING, and do not forget that the book is commonly almost the first thing seen by newcomers in a district, who need facts and information.
Telephone book use to answer queries was investigated by a special committee of the Springfield Chamber of Com- merce and was found to suffer by comparison signally. The telephone book had eight names, where the Directory had a full page of names.
Insurance - Real Estate
46
BEVERLY CITY DIRECTORY, 1937
For the Best Service in Real Estate, See DAVID FRYE REALTOR
35 Congress Street BOSTON Phone Liberty 1433
126 Washington Street SALEM Phone Salem 456 - 457
MUTUALS A SPECIALTY CHAS. B. GROSE
INSURANCE - REAL ESTATE
OUR BUSINESS IS YOUR BUSINESS AND IT IS YOUR BUSINESS TO BE INSURED
Telephones: Office 2814 - Residence 3180
242 CABOT ST. Room 24 BEVERLY, MASS.
LESTER O. STERLING Real Estate Notary Public ALL FORMS OF INSURANCE Telephone 681 ROGERS BUILDING 222 CABOT ST., BEVERLY
YOU BUILD TO LAST-
IF YOU ARE WISE
An Advertisement in this Directory lasts a whole year, and it is worth as much the last day as on the first, for it is the only place people can be sure to find out some- thing about you.
Insurance - Real Estate
ADVERTISEMENTS 47
CHARLES F. LEE & CO.
Real Estate and Insurance JUSTICES OF THE PEACE - NOTARIES PUBLIC AUCTIONEERS
Telephones 858 - 859
246 CABOT STREET BEVERLY, MASS.
MARK A. KEARNS
Real Estate and Insurance
Telephone 157
Res. Office 4 Ashland St.
Beverly, Mass.
FRASER & PATCH
Real Estate and Insurance Telephone 2330
Ellingwood Building
234 Cabot Street
LOOK IN THE DIRECTORY
Don't guess at it and offend somebody with incorrect spelling
IN LOCATING A NAME KNOW HOW TO SPELL IT.
Insurance - Real Estate
48
BEVERLY CITY DIRECTORY, 1937
ESTABLISHED 1852
I. LEFAVOUR & SON INSURANCE AUTOMOBILE INSURANCE A SPECIALTY REAL ESTATE
173 Cabot St., Room 15 Beverly, Mass. . Telephone: Office 1960 - Residence Telephone: 1417-M.
Office Phone 345 Residence Phone 1110
JAMES McPHERSON
Real Estate and Insurance
173 Cabot Street
Savings Bank Building Beverly, Mass.
JOSEPH P.BURKE REAL ESTATE . AND . INSURANCE
173 Cabot St., Room 11 Beverly, Mass.
Residence: 78 Baker Ave.
Telephone: Office 1373 Telephone: Residence 2590
LOOK IN THE DIRECTORY
Don't guess at it and offend somebody with incorrect spelling
IN LOCATING A NAME KNOW HOW TO SPELL IT.
Jewelers
ADVERTISEMENTS 49
Essex County's Greatest Gift Store
Daniel Am & Un.
Jewelers : DANIEL . LOW . & CO . Silversmith
People from all parts of the country send to Daniel Low's for their Gifts for Weddings, Birthdays, Christmas, and other gift occasions. They appre- ciate the many advantages that this store offers them. The quality is high, the assortments are large and the prices are right. You, too, we believe, will enjoy shopping at Daniel Low's. Our Colonial Hall, occupy- ing the entire second floor, is one of the most attractive gift rooms in New England.
Essex and Washington Streets
Salem, Mass.
TEL. SALEM 535
ERNEST DESJARDINS
TELEPHONE 2149
Matchmaker and Jeweler
12
CWY
Diamonds
Watches
Jewelry
Watch, Clock and Jewelry Repairing
116 CABOT STREET BEVERLY, MASS.
Landscape Architects - Laundries
50
BEVERLY CITY DIRECTORY, 1937
"Plants That Live"
TREES
CHEBACCO NURSERIES
SHRUBS
EVERGREENS
PERENNIALS
Belcher Street
ESSEX, MASS.
Tel. 140
LANDSCAPE DESIGN CONSTRUCTION and MAINTENANCE
Essex, Mass.
AN EFFICIENT LAUNDRY
Salem Laundry Company
51 LAFAYETTE STREET
SALEM, MASS.
TELEPHONE SALEM 1340 - 1341 - 1342
Everything Washable - Finished, Semi-Finished, or Damp Wash Laundry Work and Rugs Collected and Delivered in Salem, Hamil- ton, Wenham, Marblehead, Danvers, Peabody, Topsfield, Middleton, Beverly, Swampscott, and adjacent North Shore
DRY CLEANING ODORLESS - SUPERIOR QUALITY RUG CLEANING
For Cleaning All Types and Sizes of Oriental and Domestic Rugs, Shampoo or Dry Process. All Rugs Insured While in Our Possession.
STORAGE-Furs, Woolens, etc., Stored in Our Own Vaults-100% Insured and Guaranteed.
NORTH SHORE HAND LAUNDRY ALL WORK DONE BY HAND Special Attention Given to Family Washing ALL WORK OPEN AIR DRIED Satisfaction Guaranteed
Telephone 2485
66 BISSON STREET
Lawn Mower Service - Loans
ADVERTISEMENTS 51
LAWN MOWER SERVICE AND THE SERVICING OF GOLF COURSE EQUIPMENT
HAROLD W. BENDER
3 APPLETON AVE. Tel. 173
Power and Hand Mowers Sharpened and Repaired The Factory Way GUARANTEED EASY RUNNING Machines Called For and Delivered Authorized Moto-Mower Sales and Service Moto-Mowers from $54.00 up
THE SALEM MORRIS PLAN CO.
LOANS
THE MORRIS PLAN
INVESTMENTS
LICENSE 15
Hours 8:30 A. M. - 1:30 P. M. and 6-8 P. M. Saturdays Kinsman Building
Tel. Salem 2060 83 Washington Street SALEM, MASS.
To Read Well, You Must See Well
See that you have the latest directory
before recording the information
on your retina.
Machine Work
52
BEVERLY CITY DIRECTORY, 1937
Telephone 1626
All Work Given Personal Attention
E. A. THOMPSON MILLWRIGHT AND MACHINIST 59 PARK STREET Parts for Automobiles made and repaired. Marine and stationary engine work. Hangers, pulleys, belts, and shafting furnished. A full line of cap
screws, bolts, etc., in stock.
REPAIR WORK IN ALL BRANCHES WE MAKE A SPECIALTY OF GRINDING LAWN MOWERS ESTIMATES FURNISHED ON REQUEST
Residence 29 Peirce Avenue Telephone 2272
ZINA GOODELL CORPORATION
FRED L. WALL, Pres.
WILLIAM KINGSTON, Treas.
MACHINE SHOP - HEAVY HARDWARE AUTO REPAIRING TRUCKING SALEM, MASS.
86-92 LAFAYETTE ST.
Telephone 780
THE LASTING IMPRESSION LEFT BY AN ADVERTISEMENT ON THE READER'S MIND IS THE THING THAT COUNTS.
People go into stores to purchase articles which they have seen uniquely advertised perhaps a year
before.
GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!
Milk - Millinery - Monuments
ADVERTISEMENTS
53
Bulrush Farm
Members Ayrshire Breeders' Association M. A. ASKMAN, Proprietor TELEPHONE 1266
Pure Ayrshire Milk and Cream - (Pasteurized or Raw)
Herd, State and Federal Tested for Tuberculosis and Guaranteed Clean No milk sold except that produced on the farm. Ayrshire Milk averaging 4% butter fat is recommended by all leading physicians as a perfect Baby Milk and for invalids.
330 DODGE STREET NORTH BEVERLY, MASS. We Deliver in the City of Beverly, also Hamilton and Wenham
MILLINERY "Hats that are different"
Jeannette Hat Shoppe "Smart and distinctive styles"
MILLINERY SCARFS POCKETBOOKS HOSIERY AND SLIPS Tel. 2577 Beverly, Mass.
262A Cabot Street
Res. 2156-J
WARREN A. KIMBALL 16 Goodell St .- Tel. 3103-M
EARL R. KIMBALL
31 Oakland St .- Tel. 3103-M
HOWARD W. KIMBALL 16 Goodell St .- Tel. 3103-M
ROCK SOFER AGES
Authorized Agents
Kimball Bros. ARTISTIC MEMORIALS GRANITE, MARBLE, SLATE, BRONZE
SHOW ROOMS AND PLANT, 7 and 9 DODGE ST., SALEM, MASS. Established 1845
Tel. Salem 605
Music - Etc.
54
BEVERLY CITY DIRECTORY, 1937
YE BRUNSWICK MUSIC SHOPPE
WILLIAM B. ALMEN, Prop.
BRUNSWICK, VICTOR, DECCA AND MELOTONE RECORDS
The Best in Long and Short Wave Radios
Leedy and Ludwig Gibson Guitars King and Conn Band Instruments
Drums and Banjos
Radio and Instrument Repairing POPULAR AND STANDARD MUSIC
266 Cabot St., Beverly
Tel. 1722
"Everything in Music" Lefavour Music House
PHONE SALEM 3012
PIANOS - RADIOS - REFRIGERATORS Tuning and Repairs - Pianos to Rent
186 ESSEX STREET SALEM, MASS.
CSIC
PUBLISHERS PORTLAND BEVERLY"
After thirty years of service this emblem on any Directory wherever you see it has come to stand for the best, most accurate information available at any cost.
The complete house-to-house canvass, careful editing and personal supervision of every publication, we believe,has been large- ly responsible for the good name of our publications. We intend to keep this high standard and better it. All we ask is your co-operation. The Directory is yours as much as ours.
Study the contents page carefully, and thoroughly - the completeness will amaze you !!
-
1
Newspapers
55
ADVERTISEMENTS
PULLING POWER
is what counts most in - Advertising
That is why all Progressive Merchants are regular space users in the -
Beverly Evening Times
BEVERLY'S ONLY DAILY NEWSPAPER WITH OVER 5,000 CIRCULATION
Member Audit Bureau of Circulations.
Circulation Figures and advertising rate upon request.
110-114 Cabot St. Tel. Beverly 10
Newspapers
56
BEVERLY CITY DIRECTORY, 1937
The Salem Evening News Circulation Over 21,500
The NEWS is a modern newspaper in every depart- ment. It has a complete telegraphic service in the editorial rooms and secures from this source the news of the entire world just as soon as it IS news.
The NEWS covers Beverly and the entire North Shore District in a thorough manner.
Thus when you read The NEWS you are able to en- lighten yourself with the doings of the day not only from local sections, but country wide and even from foreign climes.
The Beverly Branch Office of The NEWS is located at 263 Cabot Street, where news items may be left and arrangements made for advertising from the Beverly district.
Telephone Beverly 2380
YOU CAN ALWAYS DEPEND ON THE SALEM NEWS AS A REAL HOME NEWSPAPER
Oil
57
ADVERTISEMENTS
GULF
Wherever this emblem is displayed service is cheerfully rendered and the fuels and lubricants offered for sale are of the highest quality science and experience can produce.
Stop at the Sign of the Orange Disc today for a tankful of Gulf's new knockproof No-Nox Ethyl Gasoline. We're confident that Gulf service and No-Nox Ethyl will add to the pleasure of your motoring.
GULF OIL CORPORATION
Makers of
THAT GOOD GULF GASOLINE GULF NO-NOX ETHYL GASOLINE
GULFPRIDE AND GULFLUBE MOTOR OILS GULF HEATING OILS GULF SPECIALTIES
Oils
58
BEVERLY CITY DIRECTORY, 1937
Dooling Service Oil Company JAMES A. DOOLING, Prop.
DOOLING SERVICE OIL CO
RANGE'N FURNACE OIL
TELMA BEVERLY
RANGE OIL FURNACE OIL
Immediate Service (Metered)
32 ROUNDY ST. Phone 546 BEVERLY, MASS. Res .: Livingstone Ave. Ext. - Night Phone 2565
METROPOLITAN ICE CO.
PRODUCTS
METROPOLITAN ICE CO.
YEAR ROUND SERVICE PURE ICE * FUEL OILS FF BETTER
Distributors NASCO FUEL OILS
Toridheet Oil Burners In the North Shore District, Wholesale and Retail.
MODERN AIR CONDITIONED ICE REFRIGERATORS WHOLESALE AND RETAIL DEALERS IN ICE
38 Enon Street Tel. 264 Beverly, Mass.
LOOK IN THE DIRECTORY
Don't guess at it and offend somebody with incorrect spelling
IN LOCATING A NAME KNOW HOW TO SPELL IT.
Opticians - Optometrists
59
ADVERTISEMENTS
DR. WILLIAM L. JENKINS
OPTOMETRIST
Savings Bank Building, Room 17 TELEPHONE 192
Office Hours-9 to 12 A. M .; 1:30 to 5:30 P. M.
CLYDE I. BEDELL OPTICIAN
EYES EXAMINED GLASSES MADE
Prescription Work a Specialty
272 Essex Street Phone 134 Salem, Mass.
For Accuracy _ Use the Directory
For Inaccuracy-Use any old means of in- formation-ask somebody or guess at it- if you don't care who knows how careless your business methods may be.
Painters
60
BEVERLY CITY DIRECTORY, 1937
C. E. RAYMOND 15 West Dane St. Tel. 2879
W. A. RAYMOND 72 Chase Street Tel. 1864-R
For Complete Painting Service Call .
C. E. RAYMOND & SON
15 WEST DANE STREET
BEVERLY, MASS.
Tel. 2879
Paper Hanging
Ceiling Work
Floors Refinished and Spray Painting Let us Spray Your Cellar or Garage
ADVERTISERS
Only through their financial backing
is this book made possible.
Painters - Paper
ADVERTISEMENTS 61
Shop Telephone Beverly Farms 78-W
Residence Phone: Beverly Farms 78-R
ESTABLISHED A HALF CENTURY
ELI R. HODGKINS CO.
West Street, Beverly Farms
HOUSE PAINTERS, GLAZIERS and PAPER HANGERS
DEALERS IN PURE LEADS, OIL AND COLORS Ceilings Tinted or Whitened
Tileston & Hollingsworth Company Papermakers FOR MORE THAN 135 YEARS Direct from Mill to Printer
213 Congress St. Boston, Massachusetts
THE SIGN OVER YOUR DOOR
Is a good thing, isn't it? You would not think of doing business without it.
But it is only seen by those who pass your way.
If you could put a sign where everyone could see it, it would interest you, would it not?
THE DIRECTORY
is where people look for you when they want to do business. You should make it easy for them to find you by putting such information as the buyer wants in the Directory, properly indexed under all the head- ings where he might look for you.
To be properly registered costs less than to be left out.
CROWLEY & LUNT
Photographers - Plumbing
62
BEVERLY CITY DIRECTORY, 1937
The Robb Studio
:
AT ALMY'S Photography of the Better Class 188 ESSEX ST.
Tel. 1290 Salem, Mass.
Portraits in the Studio or the Home
Miniatures in Color-Copying Restoring, Repairing and Reproducing of Daguerreotypes Weddings, Family Reunions and Groups of all kinds
Exteriors and Interiors of the Home
Gardens in monotone or color
Commercial and Industrial Photographs
A. J. CALLAHAN
Plumbing and Heating ESTIMATES UPON APPLICATION 29 Haskell Street Telephone 326
Beverly Farms,
Mass.
WILBUR J. PIERCE & CO. PLUMBING Steam and Hot Water Heating and Roofing AGENT DOE AND KELCO OIL BURNERS W. J. PIERCE, Residence 19 West St. - Tel. Res. 65-R BEVERLY FARMS
Phone 65-W
NOTE: Directory Spelling in
CROWLEY & LUNT DIRECTORIES
is always dependable.
Especial effort is made to conform to each person's own particular way of spelling his or her name.
Publicity
ADVERTISEMENTS 63-73
THE LASTING IMPRESSION
LEFT BY AN
ADVERTISEMENT
ON THE READER'S MIND
IS THE
THING THAT COUNTS.
People go into stores to purchase articles which
they have seen uniquely advertised perhaps a year
before.
GOOD LASTING IMPRESSIONS
COUNT HEAVILY TOWARD
SUCCESS !
Plumbing - Plumbing Supplies
74
BEVERLY CITY DIRECTORY, 1937
NORTH SHORE PLUMBING SUPPLY CO.
H. GUY LYMAN, Prop.
Plumbing and Heating and Paint Supplies
Wholesale and Retail
Service and Installation Estimates Free Timken - Silent Automatic Oil Burners Well Driving and Pumping Systems
Office Phone: Beverly 720 Residence Prop. Phone: Beverly 2140
325 Rantoul Street Beverly, Mass.
JOHN F. CABEEN CO. PLUMBING, HEATING and SHEET METAL WORK
Williams OIL-O-MATIC Fuel Oil Burners Frigidaire Electrical Refrigeration SALES AND SERVICE
81 NORTH ST., SALEM, MASS.
Tel. SALEM 2200 Tel. BEVERLY 898-W
WALTER W. FOSTER PLUMBING AND HEATING BETTENDORF OIL BURNERS
Let Me Estimate for You SERVICE DAY OR NIGHT
7 BRISCOE STREET BEVERLY, MASS.
Telephone 2420
Punch
ADVERTISEMENTS
75-87
PUNCH
A full page advertisement here will give your business the punch that puts the story over :- after that it is up to the public.
Remember, people will buy where they feel the friendly relationship which creates confidence. Your con- fidence in your own business is shown best in your advertising.
Rubber - Rubber Stamps - Stationers - Tailors
88
BEVERLY CITY DIRECTORY, 1937
COR-NIX RUBBER CO.
Wholesale - Retail
Rubber Goods - Sporting Goods 248 Cabot St. Tel. 2405
Folding, Stitching, Binding, Punching, Perforating, Round Cornering, Padding, Numbering
RICHARD W. SKEFFINGTON RUBBER STAMPS
RULER and BINDER
18 Dodge St., Salem, Mass. Telephone 771
L. B. MOODY CO. WALTER R. TANCH, Pres. & Treas.
STATIONERS
Office Supplies, Blank Books, Loose Leaf Specialties Mimeograph, Stencils, Ink and Supplies GREETING CARDS FOR ALL OCCASIONS Fountain Pen Headquarters, Circulating Library, Magazines 133 WASHINGTON ST. Tel. 670 SALEM, MASS.
Established 1902 Tel. 209
D. H. MAMPRE Ladies' Tailor and Furrier
We Cover Buttons to Order A Reduction in Prices on All Work 242 Cabot St. Beverly, Mass.
Res. 12 Bisson St. - Phone 3790
Phone, Bev. 3790
ZAVEN MAMPRE
Oriental and Domestic RUG CLEANING
Expert Oriental Rug Repairing Estimates Given Factory and Residence: 12 Bisson St. Beverly, Mass.
Tea Rooms - Theatre
ADVERTISEMENTS 89
Rose Arbor
Sundays 12-4
Weekdays 12-8 11 Devon Avenue, North Beverly, Mass. (Off Route 1A) MILDRED N. BREWER
GIFT SHOP
Luncheon Supper Afternoon Tea Sunday Dinner Bridge Parties
Beverly 804
Phone 3034
RAMSDELL BROS. LARCOM THEATRE
That
Cozy Little
Playhouse
TOM WOODBURY, Mgr. Matinee Daily 2:00-Evening 6:30 to 10:30-Saturday Evening 5:45 to 10:30- Sunday Shows Continuous Starting at 3:00 (Doors Open at 2:30)-Holidays, Shows Continuous Starting at 2:00 (Doors Open at 1:30)
We Have Without Doubt the Best Sound in New England
EVERYTHING NAMEABLE
that has a location
IS IN YOUR DIRECTORY
DO NOT LOAN YOUR BOOK TO ANYONE
Variety Stores
90
BEVERLY CITY DIRECTORY, 1937
CONFECTIONERY, PERIODICALS, STATIONERY Cigars and Tobacco, Sodas and Ice Cream Sporting Goods, Circulating Library - Beverly Maps For Sale Daily and Sunday Papers
R. G. FOSTER & CO.
83 CABOT ST., Cor. Bartlett St. BEVERLY, MASS.
Telephones-639 - 3151 - 2460
THE LASTING IMPRESSION LEFT BY AN ADVERTISEMENT ON THE READER'S MIND IS THE
THING THAT COUNTS.
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which they have seen uniquely advertised
perhaps a year before.
GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!
The BEVERLY CITY DIRECTORY
INCLUDING Manchester and Essex
VOL. XXXIV 1937
A GENERAL DIRECTORY of the CITY and TOWNS Comprising the Names of Residents, Property Ownership, Locations and Occu- pations, Co-partnerships, Corporations, Removals, Etc., Clearly Defined Maps of Beverly, Manchester and Essex.
A Street and House Directory Numerically Arranged for BEVERLY, MANCHESTER AND ESSEX and a COMPLETE CLASSIFIED BUSINESS DIRECTORY
PRICE $11.00
CROWLEY & LUNT
242 CABOT STREET
BEVERLY, MASS.
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