The Beverly city directory and North Shore map 1941, Part 2

Author:
Publication date: 1941
Publisher: Crowley & Lunt
Number of Pages: 806


USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1941 > Part 2


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PRIDE'S CROSSING Near BEVERLY MASSACHUSETTS


Spelling IS Important


The United States Government has found it costly and wasteful of time to misspell proper names. Cases have been obliged to pass twice through the Senate for the simple error of spelling a first name wrong.


GIVE YOUR CUSTOMER, OR CORRESPONDENT THE COURTESY OF CORRECTLY SPELLING HIS OR HER NAME. FIND IT IN THE CITY DIRECTORY.


Dept. Stores - Druggists


ADVERTISEMENTS 37


na umarli's 207 ESSEX STREET, SALEM, MASS.


Smart Apparel For the Discriminating Woman


You Are Cordially Invited to Open a Charge Account With


BIXBY'S, INC.


Coats, Dresses, Hosiery, Underwear, Millinery Also Men's and Boys' Clothing


144 Essex Street, Salem, Mass.


258 Cabot Street, Beverly, Mass.


Tel. 3597


Tel. 2181


Our Men's Shop - 137 Essex St., Salem, Mass.


W. T. GRANT CO.


224-226 CABOT ST. BEVERLY


KNOWN FOR VALUES Tel. 331


ROPES DRUG COMPANY OPERATING SEVEN MODERN DRUG STORES ALONG THE NORTH SHORE Courteous and Efficient Service Quality Merchandise - Low Prices SALEM (4 Stores) BEVERLY


PEABODY and DANVERS


Elastic Bandages - Electricians


38


BEVERLY CITY DIRECTORY, 1941


CURTIS & SPINDELL CO.


MAKERS OF


SURGICAL APPLIANCES SEAMLESS HEEL ELASTIC STOCKINGS, TRUSSES, CRUTCHES, ABDOMINAL BELT, SACRO-ILIAC BELTS, ETC. Telephone LYnn 5-4510


205 OXFORD STREET LYNN, MASS.


GREENLAW ELECTRIC CO.


A reputation for first class work promptly done at reasonable prices is the result of more than thirty years' experience in the electrical business in Beverly.


G. E. REFRIGERATORS MODERN ELECTRICAL APPLIANCES House and Factory Lighting Power and Heating Installation


71/2 and 9 Wallis Street Tel. 336 Beverly, Mass.


T. FRED YOUNG ELECTRICIAN Quality Work at Reasonable Prices 5 ABBOTT STREET BEVERLY, MASS. Tel. 2177


Summer Residence, Asbury Grove Winter Residence, 25 Bow St.


Electric and Plumbing Supplies


39


ADVERTISEMENTS


DELANDE'S SUPPLY CO.


WHOLESALERS


Electric - Plumbing - Heating - Supplies Authorized Distributors for the Following Nationally Known Products


E L E C


ARROW-HART HEGEMAN


ECONOMY FUSES


KILLARK FITTINGS


QUAD AND WHEELER REFLECTORS


NATIONAL WIRE & CONDUIT


NATIONAL BOXES


WADSWORTH SWITCHES


BOND FLASHLIGHTS AND BATTERIES DIEHL FANS CHASE-SHAWMUT


DOMINION APPLIANCES WHITE CROSS


T R I C


T


PIERCE, BUTLER & PIERCE BOILERS AND RADIATORS DOLE & HOFFMAN AIR AND RADIATOR VALVES JENKINS' BRASS FITTINGS


T


HUMPHREY'S PLUMBING FIXTURES


M


56 LAFAYETTE ST. (Opp. Salem Laundry) Telephone 2608


SALEM, MASS.


E


T R I C H E A


Expressing


40


BEVERLY CITY DIRECTORY, 1941


JOHN B. BENOIT LOCAL and LONG DISTANCE MOVING


LOCAL & LONG DISTANCE


JOHNR.BENOIT: 6 BEVERLY MASS.


TEL.1906


JOHN B.BENOIT


PACKERS *. MOVERS


GRANT


BEVERLY MASS.


ALL GOODS INSURED


ALL GOODS INSURED Furniture, Pianos, Freight and General Trucking 22 Grant Street Telephone 1906 Beverly, Mass.


ESTABLISHED 1867 JOHN E. HEALEY, Prop.


HOOGERZEIL'S EXPRESS


TELEPHONE 75


1


Local and Long Distance MOVING


General Trucking


BEVERLY, MASS.


45 BARTLETT STREET


THE DIRECTORY is the foundation of all accurate information about your city or town. It costs money, is copy- righted and infringements will be prosecuted.


Expressing


ADVERTISEMENTS


41


JOHN SCANLON


LOCAL and LONG DIS- TANCE MOVING


JOHN SCANLON ssyahut MASs.


JOHN SCANLON


LOCAL & LONG DISTANCE MOVING


TEL MIS


BEVERLY MASS.


I. C. C. Carrier


All Goods Insured in Transit


FURNITURE, PIANOS, STORE FIXTURES, ETC.


14 Northern Ave. Tel. 1714 Beverly, Mass.


USING OLD DIRECTORIES


Complaint has reached the publishers and the Chamber of Com- merce that many persons have been sent miles out of their way and been given a wrong impression of the facilities of our city, through calling on certain non-progressive stores for the use of a City Directory. Some of these stores are said to be passing out, or allowing the use of directories two, three, four and even five years old. As the statistics show, the city registers a change of above 60 per cent in the directory reading matter in the A, B, C section every year. About two thousand new names are added and fifteen hundred erased. An average of over five thousand corrections are made in addresses, occupations, etc. Our impression is that the use of old directories ought to be stopped. If there is no law to stop it, then it is due to the intelligence of the community to expect that stores will be provided with latest editions, or cease the practice of allowing the ancient ones to be used. The public is quick to appre- ciate the courtesy of being allowed to use this indispensable guide to our city and the merchant or professional man who gives his customer the most reliable information to be had will not lose in reputation for being progressive. The other kind of a store with an old directory to hand out, will be rated as either behind the times in stock as well, or inattentive to the needs of its patrons. Surely the Directory is not expensive enough to warrant much argument in favor of using an old copy.


Florists


42


BEVERLY CIT YDIRECTORY, 1941


CHAPMAN'S GREENHOUSES GEORGE A. WILLIAMS, Prop.


FLORISTS and GARDENERS AND POTTED PLANTS FOR ALL OCCASIONS FUNERAL DESIGNS and WEDDING BOUQUETS We Deliver or Send Anywhere Telephone 153


58 Hart Street


Beverly Farms


ERIC H. WETTERLOW & SON FLORISTS


FLORAL DESIGNS - CUT FLOWERS - PLANTS LANDSCAPE AND GARDEN WORK


49 Brook Street Tel. 179-W Manchester


THE SIGN OVER YOUR DOOR


Is a good thing, isn't it? You would not think of doing business without it.


But it is only seen by those who pass your way.


If you could put a sign where everyone could see it, it would interest you, would it not?


THE DIRECTORY


is where people look for you when they want to do business. You should make it easy for them to find you by putting such information as the buyer wants in the Directory, properly indexed under all the head- ings where he might look for you.


To be properly registered costs less than to be left out. CROWLEY & LUNT


Florists


ADVERTISEMENTS 43°


Night Phone 398


Tel. 2848.


COOK The Florist


CHARLES H. COOK, Prop.


Cut Flowers Corsages Funeral Designs:


Potted Plants Wedding Bouquets Pottery TELEGRAPH DELIVERY SERVICE


261A CABOT STREET BEVERLY, MASS.


TEL. 223 "SAY IT WITH FLOWERS"


DAN BURCHSTEAD FLORIST FLOWERS FOR ALL OCCASIONS Funeral Designs a Specialty


HOME ADDRESS 11 AMES STREET BEVERLY, MASS.


STORE 203 CABOT STREET BEVERLY, MASS.


Telephone Beverly Farms 177


JOHN S. DOIG Florist and Landscape Gardener Also Nursery Stock BEVERLY FARMS, MASS.


BEVERLY GARDENS


EVERYTHING NAMEABLE


that has a location


IS IN YOUR DIRECTORY If you do not find it, call us CROWLEY & LUNT


.44


BEVERLY CITY DIRECTORY, 1941


-


Comparisons made by a Spring- field, Mass., special committee found that for every full page of names in the


City Directory


there were only 8 names in an- other - quite commonly referred to - book of reference.


The argument that there exist- ed any substitute for a good city directory failed signally. :


Furniture


45.


ADVERTISEMENTS


4 Floors of . . QUALITY FURNITURE


ANE


AT LOW PRICES For Your Inspection at


KRANSBERG FURNITURE CO.


363 Rantoul Street, Beverly Tel. 3140, 3141


You are appreciative of the service which only a good directory can give.


DO YOU MENTION IT TO OUR ADVERTISERS?


Only through their financial backing is this book made possible.


Gas - Electricity


.46


BEVERLY CITY DIRECTORY, 1941


TWO SERVICES


1


and your community


In this modern age electricity and gas play a prominent part in the development of a community. Whether it be for domestic, industrial or commercial purposes, these two services stand always ready - to act and to serve at the touch or turn of a switch.


The ease and simplicity of their usage has made us accept them "as a matter of fact." This acceptance in itself is a testi- monial to their high degree of efficiency.


Walk along any street, day or night, winter or summer, and you see just the outward signs of their existence. Then realize that, at this same time, in homes, stores and factories, these services are being utilized for even wider uses upon which our everyday existence is dependent.


Electricity and Gas - the perfect servants!


Beverly Gas & Electric Company


:223 CABOT STREET


POWER ASSOCIATION


BEVERLY, MASS.


Grain - Groceries


47


ADVERTISEMENTS


HERRICK GRAIN CO. HAY, GRAIN and POULTRY SUPPLIES


Peat Moss A Specialty


Distributors of


Garland's Feeds


Fertilizer Lime and Cement


POULTRY AND DAIRY FEEDS


58 Park Street


Tel. 701


Beverly, Mass.


Established Over 50 Years


CULLIVAN'S MARKET


91 Cabot Street Tels. 754 - 755


Beverly, Mass.


-


QUALITY MEATS


NATION WIDE


NATIONWIDE SERVICE CHILENS


Beverly's Superior Service Market Let Us Show You Our Modern Equipment SATISFACTION TO EACH PATRON IS OUR POLICY Several Deliveries in Beverly and North Shore District Daily WILLIAM CULLIVAN, INC.


CITY HALL MARKET BENJ. P. LARCOM, Prop.


We aim to sell ONLY THE BEST at a Reasonable Profit Our Meat Department is unsurpassed in this city.


Vegetables, Fruits and all Table Delicacies. We deliver twice daily. 199 Cabot Street Tel. 1744 - 1745


Groceries


48


BEVERLY CITY DIRECTORY, 1941


BUCCI'S MARKET


CHARLES BUCCI, Proprietor


262 RANTOUL ST.


BEVERLY, MASS.


All of our many departments are stocked with the best to be obtained. Pure Olive Oil, Vegetables, Fruits and Table Delicacies. At our Meat Department you are assured of the best and at reasonable prices.


We deliver anywhere. May we have your order? Tel. 1430


RUSSO'S MARKET, Inc. Provisions, Poultry and Game


FRUITS AND VEGETABLES HOT HOUSE PRODUCTS.


Choice Imported and Domestic Liquors - Wines, Ales and Lager Open Evenings Until 11:00 P.M.


36 WEST STREET TEL. B. F. 261-262


BEVERLY FARMS, MASS.


RES. B. F. 350


Keep the Directory Out On Your Desk ... SAVE TIME 500,000 consultant users a year That is the live circulation for your adv. here


Hardware - Hotels


49


ADVERTISEMENTS


ARTHUR E. BURTON HARDWARE


Moore and Bay State Paints - Oils - Varnishes and Wall Papers Garage, Garden and Kitchen Supplies


27 West Street, Beverly Farms, Mass. TEL. B. F. 118


WINER BROS., INC. HARDWARE, PAINTS AND OILS WALL PAPER


Builders' Hardware, Kitchen Ware, Plumbing Supplies Farm and Garden Tools Screening and Roofing 190-198 RANTOUL ST. Tel. 2300 BEVERLY, MASS.


We Deliver Anywhere


Lincoln Lintel ORILLE A. L'HEUREUX, Mgr. Room Listing ROOMS FOR PERMANENT GUESTS AT VERY REASONABLE RATES 117 LAFAYETTE STREET SALEM, MASS.


Telephone 2208


Insurance - Real Estate


50


BEVERLY CITY DIRECTORY, 1941


JOSEPH P. BURKE REAL ESTATE - INSURANCE and REALTOR


173 Cabot Street, Room 11 Beverly, Mass. Telephone : Office 1373, Residence 2590


For REAL ESTATE See LESTER O. STERLING


Real Estate and Insurance


222 CABOT ST. Rooms 3-4 BEVERLY, MASS MEMBER MASSACHUSETTS REAL ESTATE EXCHANGE TELEPHONE 681


THIS DIRECTORY


is a Representative of Your Community


It's Appearance is Important, for it is either a good Ad- vertisement or a bad one, depending upon your Cooper- ation.


Patronize the Advertisers who make this Indispensable Volume Possible


Insurance - Real Estate


ADVERTISEMENTS 51


LEE, FRASER & PATCH, INC. INSURANCE


BENJ. A. PATCH REAL ESTATE Tel. 2330 - 2331 Over Woolworth's 234 CABOT ST., BEVERLY, MASS.


MUTUALS A SPECIALTY CHAS. B. GROSE


INSURANCE - REAL ESTATE


OUR BUSINESS IS YOUR BUSINESS AND IT IS YOUR BUSINESS TO BE INSURED Telephones: Office 2814 - Residence 3180 242 CABOT ST. Room 24 BEVERLY, MASS.


CLEMENT C. ARCHER Successor to MARK A. KEARNS


Real Estate and Insurance


OFFICE : 234 CABOT STREET, ROOM 7 TELEPHONE 1120


Residence: 127 Balch Street - Telephone 259


Office Phone 345


Residence Phone 1110


JAMES McPHERSON


Real Estate and Insurance


173 Cabot Street


Savings Bank Building Beverly, Mass.


Insurance - Real Estate - Stocks - Bonds


52


BEVERLY CITY DIRECTORY, 1941


ESTABLISHED 1852


I. LEFAVOUR & SON


HENRY I. LEFAVOUR, Prop.


INSURANCE


AUTOMOBILE INSURANCE A SPECIALTY Real Estate - Surety Bonds


173 Cabot St., Room 15


Beverly, Mass.


Telephone: Office 1960 - Residence Telephone: 1417-M


WALTER S. FLINT REAL ESTATE


INSURANCE - MORTGAGES


170 CABOT STREET BEVERLY, MASS.


Tel. 786 Residence Phones Beverly 1607-W, Danvers 346-5


BROKERS AND DEALERS in Listed and Unlisted Stocks and Bonds


MEMBERS BOSTON STOCK EXCHANGE 2 MANN AND GOULD 70 Washington Street - SALEM -


53


ADVERTISEMENTS


PUNCH


A full page advertisement here will give your business the punch that puts the story over :- after that it is up to the public.


Remember, people will buy where they feel the friendly relationship which creates confidence. Your con- fidence in your own business is shown best in your advertising.


Landscape Architects - Laundries


54


BEVERLY CITY DIRECTORY, 1941


"Plants That Live"


TREES SHRUBS EVERGREENS PERENNIALS FORESTRY WORK


CHEBACCO NURSERIES


LIVE


HAT


ESSEX, MAS


LANDSCAPE DESIGN CONSTRUCTION


and


MAINTENANCE


Stock Display and Sales Room, Essex-Gloucester Route 22 and 121 Belcher Street Tel. 140 Essex, Mass.


An Efficient Laundry SALEM LAUNDRY COMPANY


51-69 Lafayette Street


Salem, Mass.


Telephone Salem 1340 - 1341 - 1342 Marblehead 1340 - no cost to customer


ALL CLASSES OF LAUNDRY WORK A Service To Fit Every Budget


RUG CLEANING-Domestic and Oriental. DRY CLEANING-Superior Quality (Odorless). COLD STORAGE-Furs, Woolens of Every Description. Stored in Our Own Vaults, 100% Insured and Guaranteed.


WORK COLLECTED - IN SALEM, DANVERS, TOPSFIELD, MIDDLETON, BEVERLY, MARBLEHEAD, SWAMPSCOTT, PEABODY, WENHAM, HAMILTON, ESSEX AND ADJACENT NORTH SHORE Summer Woolens Stored During Winter Months


SPELLING


In looking up a name in the General Alphabetical Directory you must be sure of the spelling.


The Directory spelling is guaranteed to be 991/2% correct.


Crowley & Lunt.


Landscape Design - Lawnmower Service


ADVERTISEMENTS


55


"Plants from Good Earth"


Flowers for All Occasions


BARTLETT GARDENS


WOODBURY M. BARTLETT


Landscape Designing, Landscaping Materials, Seeds, Fertilizers, Nursery Stock, Flagging, Garden Pools Agents Walpole Rustic Screen and Hurdle Fencing-Estimates on Request Tel. Hamilton 465-W Office and Nursery, HAMILTON, MASS. (on Route 22 between Beverly and Essex)


HAROLD W. BENDER LAWN MOWERS


Power and Hand Locke, Moto-Mower, Eclipse


109 COLON STREET BEVERLY, MASS. Telephone 173


SPELLING


In looking up a name in the General Alphabetical Directory you must be sure of the spelling.


The Directory spelling is guaranteed to be 991/2% correct.


Crowley & Lunt.


Loans - Investments


56


BEVERLY CITY DIRECTORY, 1941


THE SALEM MORRIS PLAN CO. LOANS


THE MORRIS PLAN


INVESTMENTS


Hours 8:30 A. M. - 1:30 P. M. and 6-8 P. M. Saturdays


Kinsman Building Tel. Salem 2060 83 Washington Street SALEM, MASS.


THE LASTING IMPRESSION LEFT BY AN ADVERTISEMENT ON THE READER'S MIND IS THE THING THAT COUNTS.


People go into stores to purchase articles which


they have seen uniquely advertised perhaps a year


before.


GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!


Machinists - Mattresses


ADVERTISEMENTS 57


Telephone 1626 All Work Given Personal Attention


E. A. THOMPSON


MILLWRIGHT AND MACHINIST 73 PARK STREET


Parts for Automobiles made and repaired. Marine and stationary engine work. Hangers, pulleys, belts, and shafting furnished. A full line of cap screws, bolts, etc., in stock.


REPAIR WORK IN ALL BRANCHES WE MAKE A SPECIALTY OF GRINDING LAWN MOWERS ESTIMATES FURNISHED ON REQUEST


Res. 29 Peirce Avenue Telephone 2272


BEVERLY MATTRESS CO. 51 CANAL STREET SALEM, MASS.


Tel. Salem 604


Manufacturers of Mattresses and Studio Couches We Specialize in Renovating and Sterilizing Mattresses, Box Springs and Studios GOVERNMENT AUTHORIZED STERILIZERS 28 Years' Experience


EVERYTHING NAMEABLE


that has a location


IS IN YOUR DIRECTORY Allow Others the Privilege of Using It-but DO NOT LOAN YOUR BOOK TO ANYONE


Milk - Monuments


58


BEVERLY CITY DIRECTORY, 1941


Bulrush Farm


Members Ayrshire Breeders' Association M. A. ASKMAN, Proprietor TELEPHONE 1266


BULRUSH FARM


MAASINIAN


Pure Ayrshire Milk and Cream - (Pasteurized or Raw) Herd, State and Federal Tested for Tuberculosis and Guaranteed Clean No milk sold except that produced on the farm. Ayrshire Milk averaging 4% butter fat is recommended by all leading physicians as a perfect Baby Milk and for invalids. 330 DODGE STREET


NORTH BEVERLY, MASS. We Deliver in the City of Beverly, also Hamilton and Wenham


A. ABATE & SON DEALERS IN


Artistir Memorials


416 RANTOUL STREET BEVERLY, MASS.


.. 0.


Tel. 517


M. J. O'ROURKE, Prop.


Tel. Salem Office 871 - Res. 1983-M


MATTISON


73 NORTH STREET


O'ROURKE BROS.


Quarry Owners and Manufacturers of all kinds of Cemetery Work


MEMORIAL CRAFTSMEN IN MARBLE AND GRANITE SALEM, MASS.


Music


ADVERTISEMENTS


59


YE BRUNSWICK MUSIC SHOPPE


WILLIAM B. ALMEN, Prop.


Brunswick, Victor, Decca, R. C. A. Victor, Columbia Blue Bird Records Zenith, Philco, R. C. A. Victor and Emerson Radios Leedy and Ludwig Gibson Guitars King and Conn Band Instruments


Drums and Banjos


Radio and Instrument Repairing POPULAR AND STANDARD MUSIC


266 Cabot St., Beverly


Tel. 1722


"Everything in Music" Lefavour Music House


PHONE SALEM 3012


PIANOS - RADIOS


Tuning and Repairs - Pianos to Rent 186 ESSEX STREET SALEM, MASS.


The Progressive Merchant


Who Continually Informs the Public Regarding the details of his service through these pages has the spirit and policy which assures his Customers satisfaction and reliability.


Patronize Him


Newspapers


60


BEVERLY CITY DIRECTORY, 1941


1 The Salem Evening News Circulation Over 20,500


The NEWS is a modern newspaper in every depart- ment. It has a complete telegraphic service in the editorial rooms and secures from this source the news of the entire world just as soon as it IS news.


The NEWS covers Beverly and the entire North Shore District in a thorough manner.


Thus when you read The NEWS you are able to enlighten yourself with the doings of the day not only from local sections, but country wide and even from foreign climes.


The Beverly Branch Office of The NEWS is located at 290 Cabot Street, where news items may be left and arrangements made for advertising from the Beverly district.


1


Telephone Beverly 2380


YOU CAN ALWAYS DEPEND ON THE SALEM NEWS AS A REAL HOME NEWSPAPER


Oil


ADVERTISEMENTS


61


GULI


THE Gulf en HE Gulf emblem on any


familiar Sign of the Gulf Orange Disc. stop at service stations displaying the ment, and loyal employees can produce, lubricants that skill, science, alert manage- So, for the finest gasolines, motor oils, and guarantee of unparalleled performance. petroleum product is an unconditional


GULF OIL CORPORATION


Oil Dealers


62


BEVERLY CITY DIRECTORY, 1941


BOOMA-BREED, INC. Largest Oil Burner Service Organization on the North Shore TIMKEN SILENT AUTOMATIC WALL FLAME OIL BURNERS USE 25% Less Oil


269 BRIDGE ST., SALEM TELEPHONE 3010 Complete Heating, Air Conditioning and Fuel Oil Service


LELAND L. HERSEY, Propr.


LEE HERSEY Ice, Range and Fuel Oils OIL BURNER SALES AND SERVICE Highest Quality Products - Visible Metered Service TEL. 1464 62 BRIDGE ST., BEVERLY, MASS.


BURSAW OIL CORPORATION North Shore Distributors of ESSO PRODUCTS BUY AT THE Esso SIGN General Offices : COLONIAL ROAD, SALEM, MASS. Off Jefferson Avenue Telephones : Salem 4200, 4201


CHARLIE'S ICE and OIL CO. CHARLES J. IOVANNA, Propr.


Fuel Oils-Ice-Range Oils


Highest Quality - Metered Service


30 ECHO AVENUE - -


TEL. BEV. 1174


Optometrists


63


ADVERTISEMENTS


DR. WILLIAM L. JENKINS OPTOMETRIST


Savings Bank Bulding, Room 17


TELEPHONE 192 Office Hours - 9 to 12 A.M .; 1:30 to 5:30 P.M.


CLYDE I. BEDELL OPTICIAN


EYES EXAMINED GLASSES MADE


Prescription Work a Specialty


272 Essex Street Phone 134 Salem, Mass.


WILLIAM J. GIBBONS OPTOMETRIST OPTICIAN


Formerly with ANDREW J. LLOYD CO. Eyes Examined - Prescriptions Filled 292 ESSEX STREET SALEM, MASS.


Telephone 458 Convenient Budget Plan


COURT RECORDS SHOW THAT THE UNITED STATES GOVERNMENT Recognizes City Directories as the highest Author- itative Source of Public Information against all other imitative publications


CROWLEY & LUNT


Painters


64


BEVERLY CITY DIRECTORY, 1941


"It's wise to be particular about your painting needs" CONSULT


WALTER M. WOODBURY


EXTERIOR INTERIOR


22 BROADWAY, BEVERLY, MASS. SHOP 1024 -- RES. 819-W Every job will receive my personal attention


An age of errors:


-Poor Spelling (very common). Most common on chain-store windows.


-Inaccuracy and slack-mindedness. An increasingly disturbing element in business records.


-Lack of concentration on the job. Disinterest in the comprehension of vital details.


These are the things to fight against-in your office-among your salespeople-and on your records.


HAVE THE LATEST DIRECTORY


It will show you the 991/2% perfect answer,


and The SPELLING will be CORRECT, if it is a


CROWLEY & LUNT DIRECTORY.


Painters - Painters' Supplies


ADVERTISEMENTS 65


Shop Telephone Beverly Farms 78-W


Residence Phone Beverly Farms 78-R


ESTABLISHED A HALF CENTURY


ELI R. HODGKINS CO. West Street, Beverly Farms


HOUSE PAINTERS, GLAZIERS and PAPER HANGERS DEALERS IN PURE LEADS, OIL AND COLORS Ceilings Tinted or Whitened


F. H. CROSBY & SON (F. HERBERT CROSBY) Painting and Interior Decorating Paper Hanging Ceiling Work


Tel. 1542-M


SHOP REAR 17 ODELL AVE.


RES. 14 ODELL AVE.


Beverly, Mass.


FRANK A. SCALE & SON House Painters and Decorators Paper Hanging All Orders Will Receive Prompt Attention Shop and Office: 9 Mason St. Beverly, Mass. Telephone 2322-W


Prompt Service Reasonable Prices


ARTHUR F. TALBOT


Interior and Exterior


Painter and Paper Hanging Ceiling Work


Wall Papers


64 BRIDGE STREET Tel. 3191-M BEVERLY, MASS.


Painters


66


BEVERLY CITY DIRECTORY, 1941


For Unsurpassed Workmanship at Moderate Rates Consult STATE INSPECTED RIGGING LICENSED RIGGER


FRANK N. WILLIAMS


Painter and Decorator Paperhanging - Ceiling Work For Satisfaction, Phone Beverly 2725 28A CABOT STREET - BEVERLY, MASS.


I. SANTORO Beverly Tel. 1497


L. ROUSSEAU Salem Tel. 0473


SANTORO & ROUSSEAU


Interior and Exterior HOUSE PAINTING OLD FLOORS SANDED AND REFINISHED LIKE NEW CEILINGS MURESCOED


58 FEDERAL STREET BEVERLY, MASS.


HARRY A. ANDERSON Painter and Decorator Paper Hanging and Wall Papers Everything in the Painting Line 49 COGSWELL AVE. - BEVERLY, MASS. Telephone, Beverly 426-R


LOOK IN THE DIRECTORY


Don't guess at it and offend somebody with incorrect spelling


IN LOCATING A NAME KNOW HOW TO SPELL IT.


Photographers


67


ADVERTISEMENTS


The Robb Studio AT ALMY'S Photography of the Better Class 188 ESSEX ST.


Tel. 1290 Salem, Mass.


Portraits in the Studio or the Home


Miniatures in Color-Copying


Restoring, Repairing and Reproducing of Daguerrotypes


Weddings, Family Reunions and Groups of all kinds


Exteriors and Interiors of the Home


Gardens in monotone or color


Commercial and Industrial Photographs


THOMAS STUDIO


Commercial Photography Photo Finishing Copying, Enlarging and Coloring Home Portraits and Photostats


101 WASHINGTON ST.


SALEM, MASS.


Telephone 4187


For Accuracy - Use the Directory


For Inaccuracy-Use any old means of in- formation-ask somebody or guess at it- if you don't care who knows how careless your business methods may be.


Plating - Plumbers


68


BEVERLY CITY DIRECTORY, 1941


Champion Chrome Plating Company A. TURGEON, Prop.


SPECIALIZING IN CHROME Nickel - Copper - Brass - Silver and Cadmium Plating Soldering, Silver Brazing, Oxidizing and Lacquering Stove Parts, Plumbing and Electrical Fixtures Plated Industrial Work - Job Work


REAR 51 CANAL ST. SALEM, MASS.


Tel. Salem 2872


JOHN F. CABEEN CO. PLUMBING, HEATING and SHEET METAL WORK


Williams OIL-O-MATIC Fuel Oil Burners Frigidaire Electrical Refrigeration SALES AND SERVICE


81 NORTH ST., SALEM, MASS.


Tel. SALEM 2200 Tel. BEVERLY 898-W


A. J. CALLAHAN


Plumbing and Heating ESTIMATES UPON APPLICATION 29 Haskell Street Telephone 326-R RESIDENCE: 24 Oak St., - Tel. 326-W Beverly Farms - Mass.


W. J. PIERCE-Tel. B. F. 65-R


WILBUR J. PIERCE & CO. PLUMBING Steam and Hot Water Heating and Roofing LYNN OIL BURNERS


Rear 19 WEST ST., BEVERLY FARMS


Phone 65-W


Plumbing - Plumbing Supplies


69-87


ADVERTISEMENTS


NORTH SHORE PLUMBING & HEATING SUPPLY CO.


H. GUY LYMAN, Prop.


Standardss


Plumbing and Heating and Paint Supplies


Wholesale and Retail


Service and Installation Estimates Free


OIL BURNERS Well Driving and Pumping Systems


Office Phone: Beverly 720 Residence Prop. Phone: Beverly 2140


325 Rantoul Street Beverly, Mass.


RUSSO AND MILLIKEN Plumbing and Heating OIL BURNER SALES AND SERVICE SHEET METAL WORK


265-A RANTOUL STREET - BEVERLY, MASS.


Phone 1377


NOTE: Directory Spelling in


CROWLEY & LUNT DIRECTORIES


is always dependable.


Especial effort is made to conform to each person's own particular way of spelling his or her name.


Real Estate


88


BEVERLY CITY DIRECTORY, 1941


For the Best Service in Real Estate, See DAVID FRYE REALTOR


265 ESSEX STREET - SALEM, MASS.


Phone 0456


THE LASTING IMPRESSION


LEFT BY AN ADVERTISEMENT


ON THE READER'S MIND IS THE THING THAT COUNTS.


People often call for articles or services which


they have seen uniquely advertised perhaps a year


before.


GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!


Restaurants - Roofers - Rubber - Rubber Stamps


ADVERTISEMENTS 89-90


CHARLES J. LECLERC


RAOUL A. CLOUTIER


COLONIAL DINER


STEAKS, CHOPS, CLAMS, SCALLOPS AND LOBSTER ALSO CLAMS TO TAKE OUT Never Closed - 24-Hour Service


4 Cabot Street, Beverly Bridge




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