USA > Massachusetts > Middlesex County > Waltham > Waltham, Massachusetts city directory 1960 > Part 4
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· Regular Savings Account- Save any amount from $1 up any time
· Bonus account-Save a fixed amount of $1 or more per month for a certain number of months and earn a Bonus of up to 1% extra in addition to current dividend.
· Each account fully INSURED up to $10,000
LOW-COST HOME LOANS
· New financing-Refinancing-Repair Loans
· Low-Cost, Rent-Like monthly payments
· Liberal Terms
· Direct Reduction Loans
· G. I. Loans
SOUND, PROGRESSIVE MANAGEMENT SINCE 1880
· A mutual thrift and home-financing institu- tion founded for the benefit of its members and as a service to the community.
· No member has ever lost a single penny or ever been refused full payment on his sav- ings account.
· Dividends paid every year since organization in 1880.
The most modern banking quarters in Greater Boston with free parking space in the rear of building for the convenience of its mem- bers.
Waltham Federal Savings and Loan Association
716 MAIN STREET - RESOURCES OVER $42,000,000
Member Federal Home Loan Bank System
10
BANKS
WALTHAM SAVINGS BANK
702 MAIN ST., WALTHAM
THE ONLY MUTUAL SAVINGS BANK IN WALTHAM OFFICES AT SUDBURY and WESTON
1853 - 107 YEARS OF CONTINUOUS SERVICE - 1960
SERVICES AVAILABLE
. SAVINGS and CLUB ACCOUNTS
SCHOOL SAVINGS ACCOUNTS
REAL ESTATE LOANS
REPAIR and MODERNIZATION LOANS SAVINGS BANK LIFE INSURANCE REGISTER and TRAVELERS CHECKS
HOME OWNERSHIP COUNSEL
WALTHAM SAVINGS BANK
702 MAIN ST., WALTHAM
Phone TW inbrook 4-3064
THE ONLY MUTUAL SAVINGS BANK IN WALTHAM
11
BANKS
IDD
O.OPE
Middlesex
FAMILY CO-OPERATIVE BANK INSURED SAVINGS and HOME FINANCING OPEN FRIDAY EVENINGS 6:30-8:30 P.M. 20 LEXINGTON ST. Tel. TW inbrook 3-8000 WALTHAM
BUILDING MATERIALS
Quality Quantity Guaranteed
Quickness
TW inbrook 3-1300 GUTHRIE LUMBER CO. BUILDING MATERIALS OF ALL KINDS
167 LEXINGTON STREET
h - Jespore lebr Highland B: G
London AT
"""'-RESIDENT V
Colman Co. Fr . LeCHATEL MOTTA
Laurits C bien mach Rehber
"h"-HOUSEHOLDER
WIFE'S NAME
tage. Cook
OCCUPATION
Richd ((gm ) mach. Woodward
EMPLOYER
WIFE EMPLOYED
Tudemer E (Audrey L) teller Third Kau Bank bộ1) Walnut
Check the above information in your CITY DIRECTORY
Your Credit, Sales and Advertising Departments demand this infor- mation daily regarding customers and prospects. Responsibility, probable approximate incame and similar questions can thus be answered instantly.
12
BUSINESS FORMS
ATLANTIC REGISTER COMPANY Waltham Salesbook Company
Manufacturers of
CONTINUOUS FORMS STATIONERY
ONE TIME CARBON SETS
FORMS FOR ALL ELECTRIC TABULATING & ACCOUNTING MACHINES
SALES BOOKS
and
DESIGNERS OF MODERN BUSINESS FORMS
144 MOODY STREET
Telephone TWinbrook 4-2222
13
CHURCHES
THE SALVATION ARMY
THE SALVATION ARMY
Major, HELEN HEPBURN - Capt., SHIRLEY PARKINSON Phone TW inbrook 4-0413
33 MYRTLE STREET WALTHAM, MASS.
CLOTHING
BYRON'S, Inc. EXCLUSIVE MEN'S STORE "We Won't Let You Wear It Unless It Fits" Clothing, Furnishings, Sportswear and Hats A COMPLETE FORMAL RENTING SERVICE Telephone TW inbrook 3-7053 384-386 MOODY STREET WALTHAM, MASS.
THOMAS P. HOLLAND CO.
The Store for Men and Boys Telephone TW inbrook 4-0912 Formal Wear for All Occasions
647 MAIN STREET WALTHAM, MASS.
DEPARTMENT STORES
Sears, Roebuck and Co
FOR YOUR EVERY NEED
ALL STATE AUTOMOBILE ACCESSORIES - MASTERMIXED PAINTS HARMONY HOUSE WALLPAPER - CRAFTSMAN HARDWARE AND TOOLS MOTORS - ELECTRICAL FIXTURES AND SUPPLIES - HOMART PLUMBING AND HEATING BUILDING MATERIALS COLDSPOT REFRIGERATORS - SILVERTONE TELEVISION - KENMORE AUTOMATIC WASHERS "Satisfaction guaranteed or your money back"
240 MOODY ST. Tel. TW 3-8100
14
DEPARTMENT STORES
R. H. STEARNS CO.
140 TREMONT STREET, BOSTON
Women's and Misses' Coats, Suits, Dresses, Hats, Shoes, Furs, Sportswear, Negligees, Underwear, and Accessories. Juvenile Apparel and Toys. Men's Apparel Access- ories. Yard Goods, Luggage, Gift Rooms, China, Glassware, Linens and Bedding, Curtains and Draperies. Maids' and Nurses' Uniforms. Beauty Salon. Wedding Embassy.
Branch Store, 55 BOYLSTON ST. CHESTNUT HILL, MASS. Phone BE acon 2-8100
DOORS AND WINDOWS
NEWTON SASH & DOOR CO. INC. FRAMES - WINDOWS - DOORS
STORM DOORS and WINDOWS KITCHEN CABINETS DETAIL MILL WORK
Aluminum Combination Windows and Doors
37 RIVER STREET Tel. TWinbrook 3-7500
DRUGGISTS
BEATTY BROTHERS, Inc. Pharmacists Prescriptions and Hospital Supplies Exclusively Free Delivery Telephones TW 4-3288-9 17 CRESCENT STREET WALTHAM, MASS.
15
DRUGGISTS
LEE DRUG CO.
LEO KRUTT, Ph.G., Reg. Pharm. PAUL KRUTT, B.S., Reg. Pharm.
FREE DELIVERY SERVICE
395 MOODY STREET
PRE
PTION
SPEC
E
LISTS
Phone TW 3-6556
WALTHAM, MASS.
ELECTRICAL CONTRACTORS
HAWES ELECTRIC CONSTRUCTION, INC.
Established 1918
ELECTRICAL CONSTRUCTION Commercial and Industrial Wiring Phones WA tertown 4-3954 - 4-3955
MERCHANTS ROW WATERTOWN, MASS.
ELECTRICAL SUPPLIES
BAY STATE SUPPLY CO.
Plumbing Heating
Electrical Supplies
RADIATORS - BOILERS PIPE FITTINGS - VALVES - REPAIR PARTS WIRING DEVICES
6 OAK STREET
Tel. TWinbrook 4-0892
--
16
EMPLOYMENT AGENCIES
LEWIS PLACEMENTS
SIM 3
N
APTITUDE TESTING Register Your Needs With Confidence Every Referral Carefully Checked Telephone TW 4-6468
4 GORDON STREET WALTHAM, MASS.
ENGINEERS-CIVIL
ROWLAND H. BARNES & CO.
SINCE 1899 ELTON O. STEARNS Registered Civil Engineers - Land Surveyors Telephone TW inbrook 3-0584
681 MAIN STREET WALTHAM, MASS.
FLORISTS
FREDERICK BRASCO-FLORIST Howers For All Occasions
We Specialize in Industrial Floral Designing
· Foliage Planting · Holiday Decorations
TELEGRAPH
FLORISTS
DELIVERY
F.T.D. OIM
· Special Events
Phone TWinbrook 4-6161
225 HIGH STREET WALTHAM, MASS.
17
FOUNDERS
ESTABLISHED 1870
WALTHAM FOUNDRY COMPANY
Manufacturers of GRAY IRON and HIGH TEST IRON TERNALLOY and ALUMINUM CASTINGS
71 FELTON STREET WALTHAM, MASS.
Telephone TW inbrook 3-0710
Necessary to
the complete and efficient
equipment of every office.
The City Directory
18
FUNERAL DIRECTORS
FREEDOM WENTWORTH & SONS Funeral Service
RUSSELL P. WENTWORTH TW inbrook 3-6444
PAUL D. WENTWORTH TW inbrook 3-3302
WENTWORTH CHAPELS
An Institution of Quiet, Efficient Service Modern Chapels and Equipment Air Conditioning -- Hammond Organ
30 PROSPECT ST. WALTHAM, MASS.
TW inbrook 4-0566
19
FUNERAL DIRECTORS
FRANCIS J. JOYCE ROBERT E. JOYCE FRANCIS J. JOYCE & SON Funeral Directors and Embalmers
552 MAIN STREET WALTHAM, MASS.
Telephone TWinbrook 4-2895
WILLIAM R. MILLER FUNERAL SERVICE M. ALLISON BURGESS, Proprietor
27 SPRUCE STREET, WALTHAM, MASS.
Telephones TW inbrook 3-2500 - - 3-0155
20
FURNITURE
FRANK H. DEMEO, Inc.
RUGS . CARPETS LINOLEUM
Demeo's
FURNITURE
FRANK H. DEMEO _!
FRANK H.DEMEO, INC.
HOME FURNISHINGS
Rugs - Carpets - Linoleum Furniture - Bedding - Appliances Telephone TW inbrook 4-5561 623-629 MOODY ST. WALTHAM
IRWIN'S FURNITURE CO.
Complete Home Furnishings For Less
Easy Credit Terms - Lowest Prices in Town We Give S & H Green Stamps
877-879 MAIN STREET
Telephone TW inbrook 3-8575
Jordan's Furniture 419 Moody St., WALTHAM
When You Buy From Jordan's Your Credit Ar- rangements Are Handled by Jordan's Only-No Finance Companies or Banks Involved. Tel. TW 4-2352
HANDWRITING EXPERTS
RINEHART FUNCTIONAL HANDWRITING SYSTEM Handwriting Consultants for Schools, Colleges, Business Concerns Correspondence Courses for Salesmen in Rinehart Research Alphabet ART DEPARTMENT Citations - Resolutions - Testimonials - Diploma Filling and Oil Painting Phone TW inbrook 3-6078
764 MAIN STREET
WALTHAM, MASS.
21
HOSPITALS
THE WALTHAM HOSPITAL
Accredited, Joint Commission On Accreditation Of Hospitals
+
Blue Cross Member Hospital Telephone TWinbrook 3-1630 HOPE AVENUE WALTHAM
A PROSPECTIVE PURCHASER
turns to the Advertising Department covering the Desired Busi- ness and selects certain names and addresses.
Will He Find Your Advertisement There?
If not, you lose the business, and your competitor gets it through his advertisement in the Directory.
INSURANCE
HAROLD B. BOWERS, Pres. C. F. BOWERS, Treas.
BOWERS INSURANCE AGENCY, INC.
INSURANCE
Commercial Building
4 GORDON STREET WALTHAM
Telephone TW inbrook 3-4064
22
INSURANCE
FRANK J. MOONEY
All Forms of INSURANCE
HAVE YOU HAD A RECENT SURVEY OF YOUR INSURANCE COVERAGE IN RELATION TO TODAY'S VALUES? OUR SERVICES ARE AVAILABLE TO YOU
REAL ESTATE
MAY WE ASSIST YOU IN THE PURCHASE OF A NEW HOME OR PROPERTIES FOR INVESTMENT
Tels. TWinbrook 3-0543 and 3-0544
694 MAIN STREET WALTHAM, MASS.
INSURANCE
In Waltham for over 128 years
DANIEL F. VILES & CO., Inc.
C. F. BOWERS, Treas.
4 GORDON ST.
Phone TWinbrook 4-5151
23
INSURANCE
FINN INSURANCE AGENCY
SECURITY THRU INSURANCE
LIFE CASUALTY - AUTOMOBILE FIRE MARINE - SURETY BONDS
Office: TW inbrook 4-3000 Residence: TW inbrook 3-2933
Room 10B, Lawrence Bldg., 681 MAIN ST. WALTHAM, MASS.
WILLIAM H. THOMPSON CO.
INSURANCE 20% Off on Fire Insurance ALL AUTO INSURANCE COVERAGES Installment Payments
506 MAIN ST. Telephone TW inbrook 4-1214 WALTHAM
City Limbis, I south of Lawton Tof Jackson Ches E .
O
15 alles Louisa B.
T'Poster Frank .D'O Tipo Haraber .Donald .DA Hartou Victor. O: 18 Jones'J. Paul m
West av lator
Wilson Cartel B 6
-means TELEPHONE SUBSCRIBER
-means HOME OWNER
THE HOME-OWNER SYMBOL, in the Householders Guide of the New City Directory, designates Home- owners on every Street and Avenue in the city. As a means of Checking Credits, conducting Direct Mail Campaigns, Sales Planning, Prospect Lists, etc., it is of invaluable assistance.
THE BELL SYMBOL designates Telephone Subscrib- ers and appears in the Householders' Guide following street numbers.
NEW FEATURES and DEPARTMENTS are constantly being adopted in our efforts to improve and add to the recognized value of the City Directory service demanded by the public.
24
JEWEL BEARINGS
RANDALL P. CAMERON, Jr., Pres. RANDALL P. CAMERON, Treas.
RICHARD H. BIRD & CO., INC.
Manufacturers of SAPPHIRE and GLASS JEWEL BEARINGS
For Electrical Instruments, Compass and Clock Movements
Telephone TWinbrook 4-0160
1 SPRUCE ST. WALTHAM, MASS.
-1
25
JEWELERS
ROBERT B. JOHNSON CO.
JEWELERS-Since 1873 Phone TW inbrook 4-1296
653 MAIN STREET WALTHAM, MASS. AT CENTRAL SQUARE
COAST
KAY
TO COAST
Jewelers to All America
Phone TW inbrook 4-2260
389 MOODY ST. WALTHAM 54, MASS.
LIQUORS
WATCH CITY LIQUOR STORE
CHOICE LIQUORS
TEL. TW 4-0500
IMPORTED WINES
FINE MALT BEVERAGES 892 MAIN ST. WALTHAM, MASS.
DON'T USE AN OLD DIRECTORY
One address taken from an old Directory may send you miles out of the way and waste a whole Day's time. You take pride in keeping a fresh stock of merchandise on your shelves . . .
Always avail yourself of FRESH information for your daily use.
26
MACHINERY MANUFACTURERS
ni
W. H. NICHOLS COMPANY
Precision Manufacturing Facilities
For
Mass Production
"Accurate" Nichols
MILLING MACHINE MANUFACTURERS
METERING PUMP MANUFACTURERS
Forty-Eight Woerd Avenue
ni
Telephone TW 4-0650
27
MACHINERY MANUFACTURERS
THE REECE CORPORATION
Manufacturers Since 1881 of BUTTONHOLE and SPECIAL PURPOSE SEWING MACHINES Marketed and Serviced in Garment Centers Throughout the World 200 PROSPECT STREET WALTHAM, MASS.
CITY DIRECTORY ADVERTISING IS National ADVERTISING
Each edition of your City Directory is widely distributed to free-reference City Directory Libraries located at the Chambers of Commerce of hundreds of other cities.
Therefore your ad in the City Directory is seen by buyers from coast-to-coast
28
MASONS' SUPPLIES
IDEAL CONCRETE BLOCK CO.
Complete Line of Masons' Supplies
Manufacturers of BRICK and CONCRETE BLOCKS
PAINT - BUILDING MATERIALS SAND, GRAVEL and CEMENT WATERPROOFING
232 LEXINGTON STREET WALTHAM, MASS.
Telephones TWinbrook 4-3206 -- 7 -- 8
MICA MANUFACTURERS
29
MICA IS BEST
Y-26 HIGH HEAT MICA
Completely inorganic. Combines durability, high electric insula- tion value, temperature resist- ance and high reflective value. It is available in large sheets or full size pieces stamped to speci- fied dimensions.
ELECTRICAL INSULATION FOR A WIDE RANGE OF APPLICATIONS
COMMUTATION · MOTORS GENERATORS · ARMATURES TRANSFORMERS ELECTRICAL APPLIANCES LIFTING MAGNETS . GUN HEATERS AIRCRAFT EQUIPMENT COMMUNICATIONS · SHIPBOARD
Tell us your area of interest and we will send you large samples for testing - or, better still, send your drawings for quotation and learn how you too can have better insulation at lower cost.
COMMUTATOR MICA INSULATION
Molding Plate - Segment Plate - Mica Rings - Mica Segments - Mica Bushings
0
Class B and Class H For all types of starting and generating motors Accurate to specified dimensions Properties controlled to assure fullest efficiency of assembly and operation of commutators
FLEXIBLE MICA & COMPOSITES
Note flexibility of tape
Class B and Class H Sheet, roll and tape forms Formed slot liners
ENGLAND Mica co. Waltham 54, Massachusetts
INCORPORATED
PLEASE SUPPORT THE ARMY & AIR NATIONAL GUARD
30
NEWSPAPERS
WANT THE MOST FOR YOUR ADVERTISING DOLLAR?
Then use the columns of the Daily News- paper that all the people in Waltham and its surrounding communities read for its Newsy News and the Advertising of Up-to- Date Stores.
THE
News-Orihunr
Member of Audit Bureau of Circulation
THE ONLY DAILY NEWSPAPER IN A TRADE CENTER FOR OVER 150,000 PEOPLE
PUBLISHED BY THE WALTHAM PUBLISHING CO.
18 PINE STREET
TW inbrook 3-1670
PUBLISHERS OF
CIRCULARS
-
STORE NEWS
and
Commercial Printing of
Any Description
1
31
OFFICE SUPPLIES AND EQUIPMENT
MOODY STATIONERY CO., Inc.
Serving Waltham Business & Industry for Over 20 Years
· OFFICE SUPPLIES
. OFFICE FURNITURE and EQUIPMENT
. TYPEWRITERS and ADDING MACHINES Telephone TW 3-3806
368 MOODY STREET WALTHAM, MASS.
PETER PAUL OFFICE EQUIPMENT CO., Inc. TYPEWRITERS
Latest Models - All Makes - All Carriage Widths RENTED STANDARD and ELECTRIC Exclusive UNDERWOOD Sales and Service Agency We Repair, Rebuild and Offer Yearly Maintenance CONTRACTS ON ALL MAKES OF MACHINES FREE DELIVERY
11 PINE ST., WALTHAM, Opp. Embassy Theatre Parking Lot Tel. TW 3-8920
Common Sense About City Directory Circulation
THE TRUE VALUE of advertising circulation is circula- tion consulted.
TO BE EXACT by actual survey in twenty-four average American cities by actual count each City Directory averaged three and one-half consultations for each business day.
TO BE CONSERVATIVE we will eliminate the sixty Sun- days and Holidays when no tests were made.
FOR EVERY THOUSAND DIRECTORIES sold there will be an average of three and one-half consultations for each book for THREE HUNDRED and FIVE days, therefore 1000 x 3 1/2 x 305 = 1,067,500.
CONSULTATIONS OR CIRCULATION CONSULTED
32
OIL AND OIL BURNERS
BONNEY
OIL
· AUTOMATIC DELIVERY
. OIL BURNER
· METERED SERVICE
CO.
· SALES
. PROMPT DELIVERY
· SERVICE
INC.
TW 3-1471
72 CHARLES WALTHAM
33
OIL AND OIL BURNERS
BREWSTER OIL CO., Inc.
GENERAL MOTORS DELCO-HEAT
COMPLETE OIL HEAT Sales and Service
RICHFIELD
Oil Burner Service and Installations 56 WILLIAMS STREET
Job Estimates and Installation
Automatic Delivery Metered Service Prompt Delivery
Telephone TW inbrook 3-0940
OPTOMETRISTS
Telephone TW inbrook 4-2444 EXAMINATION BY APPOINTMENT
RODERICK J. O'NEIL OPTOMETRIST
Office Hours 9:00 A.M. to 5:30 P.M. - Wednesday and Friday 7 to 8
Flynn Bldg., 657 MAIN ST.
WALTHAM, MASS.
PHOTOGRAPHIC EQUIPMENT
WALTHAM CAMERA SHOP HOME MOVIES FREE EXPERT CAMERA ADVICE
Eumig - Agfa - Ansco - Kodak - Graflex - Polaroid - Bell & Howell - Canon CUSTOM QUALITY FILM FINISHING - Black and White and Color CAMERA REPAIRS BUY . SELL . TRADE . RENT Telephone TW inbrook 4-9319
367 MOODY STREET WALTHAM, MASS.
11 12
1
10
2
9
3
4
1
5
Your time is valuable-So is your customer's Credit-Reference Checking by use of the City Directory Is Accurate, Complete, and Avoids Embarrassing Delays.
B
34
PLUMBERS
CONRAD O. BEAUDOIN
Plumbing Heating
We SELL INSTALL SERVICE GUARANTEE
SSOCMI
Air Conditioning
MODERNIZING . . .
Repairing -
- Gas Fitting
PLUMBING SUPPLIES
Telephone TW inbrook 3-6606
22 COMMON ST. WALTHAM, MASS.
License 3582
THOMAS F. NOLAN
PLUMBING AND HEATING CONTRACTOR
COMPLETE REPAIR SERVICE
6 OAK ST.
Phone TWinbrook 4-0893
PLUMBERS
35
IPILUMIIBIEIRIS
MITCHELL & CORCORAN
L. F. CORCORAN
Plumbing and Heating
Phone TW inbrook 4-3725 WALTHAM
107 CRESCENT
THE ONLY
Complete
IMPARTIAL LIST OF BUSINESS CONCERNS
without regard to Size, Importance, * * Location, or Appointments, is your CITY DIRECTORY CLASSIFIED BUSINESS SECTION
PRECISION INSTRUMENTS
B. C.
ANTES
CO.
0001
C. C. AMES CO. ·AL TRẠM, MẠIS.
5
Manufacturer of .....
MICROMETER DIAL GAUGES MICROMETER DIAL INDICATORS
WALTHAM 54, MASSACHUSETTS
36
PRECISION INSTRUMENTS
SANBORN COMPANY
175 WYMAN ST., WALTHAM 54, MASS. Telephone TW 4-6300 Manufacturers of Medical and Industrial Recording Instruments of Precision
RADIO AND TELEVISION
ATV TELEVISION & RADIO INC.
Sales -- Service (Factory Authorized)
TW 3-3921 3-6607
973 MAIN STREET WALTHAM, MASS.
DRESS UP
your business. Put your name in bold face type under every heading that describes your product.
IT PAYS
1
37
REAL ESTATE
HERBERT I. EVERETT
INSURANCE
Real Estate
"SEE US FIRST"
Telephone TW 9-8756
103 MOODY STREET
WALTHAM, MASS.
JAMES E. REGAN REALTOR
REALTORS
ALACTINI
ATE
9 LEXINGTON ST.
Tel. TW inbrook 3-1181
WALTHAM REAL ESTATE CENTER Real Estate
Telephone TW inbrook 4-4450
745 MOODY STREET
WALTHAM, MASS.
BOARDS NOUL
MIS
BOARD .
TOM
38
REST HOMES
LEE NURSING HOME
Specializing Ambulatory - Convalescent - Chronic Cases Nurses in Attendance 24 Hours
222 BACON ST. Telephone TW 4-0645 WALTHAM
SHOE MACHINERY MANUFACTURERS
COMPO SHOE MACHINERY CORP.
COMPO
Compo Makes the Machinery that Makes Good Shoes Better Telephone TW 4-3650
125 ROBERTS ROAD
WALTHAM, MASS.
SIGNS
SHEER SIGN CO., "EVERY SIGN A DESIGN"
INC.
WOOD PLASTIC GLASS CLOTH METAL
.. NEON ..
PAPER CARD BULLETINS WALLS ELECTRIC
Fabricated Metal and Plastic Letters DISPLAYS . EXHIBIT BOOTHS
182 HIGH ST.
Tel. TW inbrook 4-4129 WALTHAM 54, MASS.
STATIONERY
Greeting Cards
Stationery Toys
Gift Wraps
SULLIVAN'S
Gifts
888 MAIN STREET
Telephone TW 4-0240
Cigars - - Cigarettes Tobacco
-
39
TELEPHONE ANSWERING SERVICE
PROFESSIONAL EXCHANGE TELEPHONE ANSWERING SERVICE 24 Hour Answering Service Or Part Time Service Arranged to Meet Your Requirements Phone TW inbrook 3-9000
680 MAIN STREET WALTHAM, MASS.
PUBLIC STENOGRAPHER AVAILABLE
OUT OF SIGHT! OUT OF MIND! OUT OF BUSINESS!
The importance of keeping firm and product names in the public eye is recognized by all business men. It is astonishing to see how a firm or product, however meritorious, will slip into the limbo of the forgotten if not persistently advertised.
THE CITY DIRECTORY IS THE NATURAL MEDIUM FOR KEEPING A BUSINESS OR PROD- UCT NAME IN THE SPOTLIGHT. INSIST ON BEING WELL REPRESENTED IN ITS PAGES.
K
XX
40
TRANSPORTATION COMPANIES
"It's Smarter to Charter"
Charter a Bus
for your PICNIC - BEACH PARTY - OUTING EDUCATIONAL OR HISTORIC TOURS
LET US HELP PLAN YOUR TRIP
WALTHAM
526
526
CALL MIDDLESEX & BOSTON STREET RAILWAY COMPANY
TWinbrook 3-7330
1020 MAIN STREET WALTHAM, MASS.
TRAVEL AGENTS
41
MCKENZIE TRAVEL SERVICE, INC. Everything in Travel, Business or Pleasure - RESERVATIONS -
· Air
· Cruises
. Steamship Tickets
Hotel Reservations Conducted and Independent Tours Phone TWinbrook 3-8800
194 MOODY STREET WALTHAM, MASS.
Know Your Directory SYMBOLS
means TELEPHONE SUBSCRIBER
PARK PLACE (Highland Park)-From 21 S Ist av east 110 Hayter Jennie A Mrs 4 10 1114Cortelyou Wm E 2 O 1124Shepard Robt L 3 O 1154Redfield Benj F 3 O
means HOME OWNER
116 Whitmer Chas A O
1174McCrelis Cornelius B 3 O 118ARing Lawrence L 3 O 1190Clapp Harry W 2 O
AND
If you wish to know whether a man owns his home or has a telephone, refer to the Householders and Street Guide Section of your City Directory. The symbols shown above enable you to learn if the occupant owns the home and is a telephone sub- scriber.
42
Stability and Permanency
Do you realize that a City Directory advertisement is a testimonial to the per- manency, the stability, of the advertiser?
That's the sort of concern all of us want to patron- ize, because we know when they sell us merchandise they are behind it in every way, today, tomorrow, and or the years to come.
"Fly-by-night,"' 'fire-sale" and other temporary or "get-rich-quick" concerns rarely appear in the City Directory.
And it is a noteworthy fact that the concerns which ad- vertise one year in the city directory are there again next year. 90% of directory advertising is renewed.
Directory advertising is profitable. In connection with the classified business headings it is doubly effective.
May we explain how and why it will pay you?
The Publishers of this Directory
43
City Directory Don'ts
DON'T put your Directory in an out-of-the-way place, but keep it where your customers can see and use it without stopping someone to find it.
DON'T think that a Directory is paying for itself unless you use it, any more than an idle clerk can make you money.
DON'T look mad when a customer asks to look at your Directory.
DON'T look happy when a neighbor wants to borrow your Directory, for if you do, he will borrow it again, and if all were borrowers, when would the next Direc- tory be published ?
DON'T forget that an up-to-date city must have a Directory; and a merchant that has no Directory is what ?
DON'T forget that a Directory borrower today will forget to return it tomorrow and you will call him what ?
DON'T forget that the man who has a Directory pays for it and the borrower gets for nothing what another man pays for.
44
FACTS !!
ABOUT CITY DIRECTORY CIRCULATION
The true value of advertising circulation is circulation consulted - "User Circulation."
To be exact by actual survey in twenty-four average American cities, by actual count, each city Directory averaged three and one-half consultations for each business day.
To be conservative we will eliminate the sixty Sundays and Holi- days when no tests were made.
For every thousand Directories sold there is an average of three and one-half daily consultations for each book for three hundred and five days, therefore -
1000 x 3} x 305 =1,067,500
Consultations or "User Circulation"
The City Directory offers the most Specific Point of Contact Advertising Known
THOMAS F. NOLAN 45
Plumbing and Heating Contractor License 3582
OAK STREET
Phone TW inbrook 4-0893
YELLOW PAGES
Classified Business Directory
nes appearing under headings marked thus (*) are inserted only when specially contracted for. -
ABSTRACTERS
urn Robt H 339 Warren
ACCOUNTANTS-CERTIFIED PUBLIC
ner Julius 751 Main R9 bes Benj M 375 Moody R8 rington John J & Co 740 Main R109 iner Eliot A 4 Gordon R110
ACCOUNTANTS-PUBLIC
nder Danl 220 Beal rd yer Paul E 29 Moody ming Harold J 14 Dartmouth man Joseph P 92 Fuller veney & Stone 680 Main R1 ›isel Fredk 45 Worcester la ne & Saidah Co 4 Gordon R309 w Irving H 681 Main R10
ADHESIVES
dy W H Co (mfr) 375 Moody R9
*ADVERTISING-DIRECT MAIL
LK R L & CO, Polk Building, 431 Howard, Detroit 31, Michigan
ADVERTISING-NOVELTIES
w Ideas Advertising Co 62 Prospect
ADVERTISING AGENCIES
nelly David J 20 Hays rd rene Advertising Co 751 Main R11
ADVERTISING COUNSEL and SERVICE
rne Thos W 80 Adams
*AIR CONDITIONING
AUDOIN CONRAD O, 22 Common, Tel TWinbrook 3-6606 (See Yellow Page 34)
S
N S Complete Sign Service NEON Sales - Service Maintenance Lease Plan
DISPLAYS EXHIBIT BOOTHS
SHEER SIGN CO. INC. " Every Sign A Design" 182 HIGH ST. TW inbrook 4-4129
RICHARD H. BIRD & CO., Inc 46
Manufacturers of Sapphire and Glass Jewel Bearing for Electrical Instruments and Clock Movements 1 SPRUCE STREET
Telephone TW inbrook 4-01€
B. C. AMES CO.
Manufacturers of
Micrometer Dial Gauges
-
Micrometer Dial Indicators
131 Lexington St. Near the B.&M. RR.
ANTIQUES-DEALERS and RESTORERS
Antique Shop The 461-A Main Trading Post 121 Felton
APARTMENT BUILDINGS
Beaver Brook Apts 298-324 Grove
Carey Court Apts 269-275 School
Gardencrest Inc office 25 Summer
MacGregor The 802 Main Maple Apartments 89 Adams
3-0095
3-0096
3-0097
*AIR CONDITIONING-CONTRACTORS
NOLAN INDUSTRIES INC, 6 Oak, Tel TW 4-0013 (See Yellow Pac 2)
AIR CONDITIONING EQUIPMENT and SUPPLIES-SALES an SERVICE
Clarage Fan 751 Main R13
AIRCRAFT ACCESSORIES and PARTS-MFRS
Aero Eng Co (components) 14 Spring Waltham Precision Instrument Co 221 Crescent
*AIRLINE TICKET AGENCIES
MCKENZIE TRAVEL SERVICE INC, 194 Moody, Tel TWinbrook 3-88 (See Yellow Page 41)
AMUSEMENTS-PLACES OF
Wal Lex Playland Inc 829 Lexington
Waltham Playland 829 Lexington
A
Waltham Rollaway Inc 814 Lexington
Waltham Sports Centre Inc 800 Lexington
ANALYSTS
Maloney Ida (grapho) 70 Central
ANIMAL HOSPITALS
Kindness Animal Hospital & Shelter 20 Linden
A
FORD
ABBOTT MOTORS FOR
Sales
INC.
Service
Automobile and Truck Rentals
109 LINDEN ST.
Telephone TW inbrook 4-1001
EY
Phones TW
Mayflower Apartments 95 Adams Sylvester Arms 10-20 Bacon Westgate Apartments 142 Church
Wolcourt Apartments 29 Church
A
47
DLESEX
FAMILY
OOPERATIVE
BANK Midlesex
INSURED SAVINGS and HOME FINANCING OPEN FRIDAY EVENINGS 6:30-8:30 P.M. Tel. TW inbrook 3-8000 20 LEXINGTON ST., WALTHAM
APTITUDE TESTING
EWIS-PLACEMENTS 4 Gordon, Tel TW 4-6468 (See Yellow Page 16)
ARCHITECTS
eyes Fenton G Associate 267 Moody R7 inotti Aldo A 681 Main R10 UIGG CHARLES L JR, 680 Main R50, Tel TWinbrook 3-0999
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