USA > North Carolina > Guilford County > Greensboro > Greensboro (Guilford County, N.C.) city directory, 1931 > Part 2
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ties of Greensboro are strikingly attrac- tive and effective.
Greensboro has good water, and plenty of it, carefully safeguarded as to purity and sanitary distribution. The water works have a capacity of one billion, twenty-three million gal- lons, with a twenty-one million gallon reservoir for filtered water, a supply sufficient to serve the city for many years to come.
The sewer system is comprehensive, well-planned and adequate, with 130 miles of mains laid. A highly effective modern disposal system is in operation, and enlargements to accommodate fu- ture needs are under construction.
A well-planned program of street- widening, as well as paving, has been and is being carried on under a compre- hensive city plan designed to provide Greensboro unusually adequate intra- city transportation facilities. The mile- age of paved streets in the corporate limits has steadily increased from 32 miles in 1922 to 138 miles in 1929. Thoroughly modern automatic traffic control systems have been installed at twenty-five possible danger points. The streets, totaling 270 miles, are well-kept and clean.
Greensboro's public school system is a point of genuine pride, it having been recently rated 96.4 out of a possible hundred by the North Carolina Depart- ment of Education. The 10,000 school children have 22 modern school build- ings, including two junior high schools and a new senior high school. The municipal school plant has a total valua- tion of about $5,000,000. There are 329 instructors, and the annual budget is
16
NEW UNION RAILROAD STATION
three-quarters of a million dollars. The prises 58 officers and men. It is pro- excellent collegiate educational structure will be commented on later.
An up-to-date fire department con- sists of 47 men, efficiently governed and equipped with modern apparatus. Greensboro has one of the most com- plete fire alarm systems in use today. Every part of the city and many im- portant buildings are covered with mod- ern alarm boxes. Greensboro's record in reduction of fire losses is outstanding. In 1927 the inter-city award was won for the lowest fire loss of any city in its class in the United States, and in 1928 and 1929 honorable mention was re- ceived in the same contest. There are five station houses strategically located in the city, and the equipment has a value of $350,000.
Greensboro's police department com-
vided with modern physical facilities, radio intelligence equipment, a complete and efficient identification bureau, and a comprehensive system of city-wide telephone signals with centralized con- trol. Short-wave radio transmission is being installed at headquarters to main- tain constant communication with "rov- ing" police automobiles. Greensboro has long been kept free from lawlessness such as prevails in many other cities.
Two essential steps have been taken in planning for the future-the adoption of a comprehensive city plan adminis- tered by a competent planning com- mission, and the enforcement of a modern building code. Zoning laws have been passed to maintain desirable neighborhood classifications. Municipal activity has been governed insofar as
GUILFORD COUNTY COURTHOUSE
17
CURRY TRAINING SCHOOL-NORTH CAROLINA COLLEGE
possible with an eye to the future growth of Greensboro.
A Healthful Place to Live
Greensboro is blessed with a mild, life-prolonging, delightful climate. Its average monthly temperature compares favorably with that of famous European resorts along the Mediterranean shores of western Italy and southern France. Greensboro has neither bitter winters nor oppressive summers, but rather only a moderate fluctuation from the coldest to the warmest days.
Greensboro's altitude (843 feet) and drainage practically eliminate "low coun- try" ailments, such as malaria fevers. The air is clear and bracing, with no violent atmospheric disturbances. The Government Weather Bureau figures show that Greensboro has more clear days (136 per year) than Jacksonville (129), Miami (99), Tampa (126), At- lantic City (123), or Asheville (124). Greensboro has comparatively little snowfall (total average, 6.8 inches per year) as compared with such centers as Atlantic City (16.9), Denver (40.4), Asheville (11), Omaha (19.9), Wilming- ton, Del. (44.3), and Chicago (33.7).
United States Weather Bureau re- ports for Greensboro:
Normal average temperature (an- nual), 58.8 degrees.
Average humidity, 53.185.
Annual precipitation, 46.76 inches.
Greensboro is only three hours' drive from those famous winter resorts-Pine- hurst and Southern Pines, and only four to six hours' drive from mountain sum- mer resorts such as Asheville, Blowing Rock, Linville, Roaring Gap, and Chim- ney Rock. Its climate is the "happy
medium" between that of these resort centers, being on the plateau between the mountains and the coastal plain. Taking advantage of this climatic ideal, a beautiful all-year resort center has been established at Sedgefield, near Greensboro, which has become widely known as a golfer's and sportsman's Paradise. High daytime temperatures give relief from the severity of Northern winters, and low night temperatures permit comfortable sleep, in contrast to the enervating heat prevailing further south.
Recreational Facilities
Greensboro is the sports-lover's Para- dise. Golf, tennis, horseback riding, hunting of all sorts, fishing and a host of other sports are available either in Greensboro or in the immediate vicinity. A prominent part of this phase of the city's life is played by the new World War Memorial Stadium, within a few blocks of the heart of the city, which attracts many of the major college ath- letic events of the section, and the lead- ing inter-scholastic events. Greensboro has a professional ball club in the Pied- mont League and is training headquar- ters for several clubs belonging to the St. Louis Cardinals. The stadium seats 9,200 persons, and is equipped with modern fields for day or night-time football, baseball, track, tennis and other sports. The stadium was erected in 1927 at a cost of $150,000, donated by citizens of the city and county.
Greensboro has one public and two private golf courses. The famous Valley Brook course at Sedgefield Inn is a championship layout, where competi- tions of national import are staged.
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JEFFERSON STANDARD LIFE INSURANCE COMPANY BUILDING
The Southern Amateur Tournament was held there in 1930. The Greensboro Country Club course is one of the oldest Class "A" courses in the South. The Hamilton Lakes course, now known as "Starmount," an 18-hole layout of rare beauty, was put in play in the fall of 1930. Designed and built as a cham- pionship course, it is being considered favorably for the 1933 National Public Links Tournament. The equable year- round climate here makes Greensboro ideal for golfers.
Greensboro's theatres are modern, both as to their houses and the char- acter of their entertainment. The moving picture houses have a seating
capacity of 6,000. Due in part to the local colleges, Greensboro has, for nine months of the year, the satisfying ad- vantage of fine music, famous singers, outstanding lectures and the like. Such organizations as the Civic Music Asso- ciation and the college dramatic societies make a real contribution to the esthetic life of the community.
About 1,500 acres of land have been set aside for parks and playgrounds in Greensboro, and the city has the reputa- tion of having more play area per stu- dent about its public schools than any city in the country. Three Y. M. C. A.'s, Y. W. C. A., professional league base- ball, public and private swimming pools,
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SEDGEFIELD INN AND GOLF COURSE
trap-shooting course, bowling, and simi- lar facilities offer a wide variety of recreational opportunities.
Five miles from the heart of the city is beautiful Guilford Courthouse Na- tional Military Park, the scene of the famous encounter between Cornwallis and Nathaniel Greene. The battle- field contains twenty-two memorials to Revolutionary heroes. This historic preserve is visited yearly by thousands of tourists, and in 1931 was the scene of the sesqui-centennial celebration of the battle, which was attended by over 40,000 spectators from all parts of the South and East.
Educational Facilities
An outstanding advantage of Greens- boro is its extraordinary educational structure. Six thousand out-of-town students and faculty members attend its schools and colleges.
Greensboro College, organized in 1838 by leaders of the Methodist Episcopal Church, South, has an enrollment of 357 women students and assets amounting to $1,056,000. North Carolina College for Women, created by legislative enact- ment in 1891, has a yearly enrollment of about 3,000 and a faculty of 178, and in- cludes a college of liberal arts, a school of
education, a school of music, a school of dramatic art, a school of commerce, a department of health, school of physical education, and a school of home eco- nomics. Five degrees are given, in- cluding A. B., M. A., and B. S.
Five miles west of Greensboro is Guilford College, organized by the So- ciety of Friends (Quakers) in 1837. Its enrollment is now about 300. On the other side of Greensboro is Oak Ridge Institute, a preparatory military school for boys. It was founded in 1852, and in 1926 became a Junior R. O. T. C. unit. It now has 246 students and an adequate plant valued at $250,000. It is a preparatory school for college and offers a commercial course.
Other institutions in Greensboro in- clude the Greensboro Bible and Literary School, King's Business College and the Greensboro Commercial School.
Greensboro is a center of education for the negro race as well. Here is the North Carolina Agricultural and Tech- nical College, with a yearly enrollment of 800 and a million dollar plant. Ben- nett College for Women and Immanuel Lutheran College for ministers and teachers are also here.
Practically every religious denomina- tion is represented among Greensboro's fifty-seven fine churches.
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COMMERCE AND INDUSTRY
Present Industrial Structure
In Greensboro textiles predominate, but do not dominate. Industry is well diversified. There are great cotton spinning and weaving and fabricating plants; broad silk and silk hosiery mills; structural steel, foundry and machinery establishments; terra cotta and chemical works. Altogether Greens- boro's industries, totaling 92 plants, manufacture $38,782,000 worth of goods per year. 6,811 workers are employed, who receive over 39 million dollars in wages yearly.
The largest single industry is that of the Cone interests, the White Oak Cot- ton Mill being the largest denim mill in the world. The Blue Bell Overall Com- pany is the largest overall mill in the country. Three hosiery mills are here, Mock-Judson-Voehringer, Inc., Greens- boro Full-Fashioned Hosiery Mill, and the Juvenile Hosiery Company. Greens- boro is an outstanding full-fashioned silk hosiery center.
Greensboro is the "home town" of Vick's Vaporub Salve, El Moro, El ReesO and other popular brand cigars, Pomona Terra cotta, Glascock stoves, and a host of other products, including canton flannels and many other textile products, fabricated steel and iron, clay
products, medicines, automobile bodies, elastic webbing, lumber products, fer- tilizers, dairy products, ice, laundry machines, woodworking machines and foundry products.
Numerous advantageous industrial sites are available, with adjoining rail- road trackage or highways. There is a plentiful supply of native white and negro labor, easily trained and indus- trious. There has never been a general industrial strike in Greensboro.
A constant supply of power is avail- able from almost unlimited resources, and at reasonable rates. Great re- sources of raw materials are close at hand.
These factors have tended to diversify Greensboro's industrial structure, well as develop it. The city is not de- pendent on any one line of manufacture, and consequently is immune from those periods of violent depression which paralyze communities in which a ma- jority of the workers are employed in a single line of work.
It is impossible to present adequately here either Greensboro's present or potential industrial advantages. Those interested may obtain from the Chamber of Commerce more detailed information. A research staff is maintained to com- pile intelligently specific industrial and
WHITE OAK MILL-THE LARGEST DENIM MILL IN THE WORLD
21
KING COTTON HOTEL
distribution data for responsible in- quirers.
Retail Trade
Greensboro is a recognized retail center attracting partial purchasers from an area of from 57 to 75 miles in several directions. Within one hour's auto ride of Greensboro live more than 650,000 people, according to the 1930 census figures. This area has a greater rural and urban purchasing power than any similar area in the Southeastern States, and more paved roads and more auto- mobiles to enable purchasers to reach the market center.
Due to its tremendous market, the retail trade. in Greensboro is of a very high type. The shops are modern, and the merchandise handled of a variety and quality above the average. Promi- nent in the retail life of Greensboro are the two daily newspapers and the several weeklies published here. The Greensboro Daily News, with a morn- ing circulation of more than 40,000, is one of the most powerful in the State. The Record is a fast-growing and popu- lar afternoon daily, with a circulation of more than 15,000.
Greensboro has ten hotels, most of which are of the modern fireproof variety, offering about 1,000 "Class A"
rooms. The O Henry, King Cotton and Sedgefield Inn are the most prominent.
Wholesale Trade
Due to its strategic position in trans- portation and communication, and the centralization here of the business inter- change of the Piedmont area, Greens- boro's wholesale houses and agency representatives reach out far beyond the bounds of its retail trade. More than 1,500 traveling men have found Greens- boro the most logical place for their homes and headquarters, a great many of them traveling from district offices located here. The city has an abundant supply of modern offices and bonded warehouse space at reasonable rents, and this fact, coupled with an advan- tageous position, is causing the location here of branch warehouses, district offices, laboratories and agencies.
Within Greensboro's wholesale trade area of approximately 75 miles live nearly a million people, with ten towns of 10,000 or more population. In this jobbing area are 1,844 miles of paved and 665 miles of sand-clay roads, which, to- gether with rail facilities, greatly sim- plify distribution and close customer contact.
Greensboro holds the dominant place in the State and reaches into the sur-
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THE O HENRY HOTEL
rounding states, in hardware distribu- tion. In drugs it is almost as favored, and it is particularly strong in the dis- tribution of food products, produce, to- bacco, bread, dry goods and clothing. The Chamber of Commerce has com- piled exhaustive data on the consuming power and distribution advantages of Greensboro.
COMMERCIAL GREENSBORO
Seven insurance firms have their home offices in Greensboro, and a num- ber of state headquarters for out-of- state companies are located here, caus- ing the city to be called "the Hartford
of the South." Almost every type of in- surance coverage is provided locally, giving Greensboro companies an annual premium income of approximately $19,000.000; over $450,000,000 worth of life insurance alone is in force by Greens- boro companies. These companies have made substantial investment in physical properties in Greensboro and the sur- rounding section. Their business is steady, their payrolls constant. They provide a stable and diversified com- merce enjoyed by few contemporary cities.
Greensboro has adequate facilities for doing business, such as banking, trans- portation, communication, professional
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GREENSBORO PUBLIC LIBRARY
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PILOT'S EYE VIEW PILOT LIFE INSURANCE COMPANY HOME OFFICE
services, etc. It is a natural banking center. The North Carolina Bank and Trust Company and the United Bank and Trust Company, with their com- mercial branches in many other North Carolina cities, administer in Greens- boro the financial resources of a wide area and make Greensboro the financial center of the State.
The North Carolina Corporation ope- rates industrial and investment banking establishments throughout the State, while other institutions afford Greens- boro a well-rounded financial structure. There are two commercial banks with five city branches, and three industrial banks.
The services of nationally-recognized accountants, accredited appraisers, out- standing lawyers and technical advisers are available as a necessary business aid. The municipal government is organized and equipped to provide the physical
facilities and services needed to promote and safeguard the commercial and in- dustrial safety and progress of Greens- boro.
Greensboro possesses unusually well- balanced economic advantages. All her "eggs" are not in one "basket." The sources of income, the facilities for com- merce and the potentialities for progress are widely diversified, providing in- surance against excessive fluctuations, booms or depressions. Greensboro is a safe, sound, secure and stable place in which to live and work.
Increase in Population in Greensboro
1890
3,317
1900.
10,035
1910.
13,895
1920
19,861
1930.
53,569
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Stabilityno Permanency
Do you realize that a City Directory advertisement is a testimonial to the per- manency, the stability, of the advertiser?
That's the sort of concern all of us want to patronize, because we know when they sell us merchandise they are behind it in every way, today, tomorrow, and for the years to come.
"Fly-by-night," "fire-sale" and other temporary or "get-rich-quick" concerns rarely appear in the City Direc- tory.
And it is a noteworthy fact that the concerns which advertise one year in the city directory are there again next year. 90% of directory advertising is renewed.
Directory advertising is profitable. In connection with the class- ified business headings it is doubly effective.
May we explain how and why it will pay you? The Publishers of this Directory
CLASSIFIED BUYERS' GUIDE OF THE CITY OF
GREENSBORO
(NORTH CAROLINA)
1931
PRO BONO PUBLICO ASSOCIATION OF NORTH AMERICAN
OTACTASTY
1898
VIZE DIRE DIRCO DIREC DIRECDIREC DIREC
DIRECTO
PUBLISHERS
RY
The Buyers'Guide contains the advertisements and business cards of the more progressive business men and firms in the city, classified according to lines of business.
HILL DIRECTORY CO., Inc. PUBLISHERS
8 North Sixth Street (Fourth Floor)
RICHMOND, VA.
25
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ACCOUNTANTS-CERTIFIED PUBLIC
D. HUGH EVERETT, C. P. A. EDWARD R. ZANE, C. P. A. JOHN C. MUSE, C. P. A.
EVERETT, ZANE AND MUSE
CERTIFIED PUBLIC ACCOUNTANTS
AUDITS -- SYSTEMS -- TAX SERVICE
MEMBERS: North Carolina Association of Certified Public Accountants American Society of Certified Public Accountants
A North Carolina organization for constructive service to the business and municipal interests of the state in Audits, Systems, Federal and State Taxes, Production Costs, and Municipal Budgetary Accounting Systems.
Offices, 603-606 United Bank Building Telephone 7819 Greensboro, N. C. and Masonic Building, Sanford, N. C.
GEO. G. SCOTT & COMPANY
CERTIFIED PUBLIC ACCOUNTANTS
Audits --- Systems --- Tax Service
T. L. MATLOCK, C. P. A., Manager
701 United Bank Building
Telephone 2-2702
GREENSBORO, N. C.
(1931) HILL DIRECTORY CO.'S
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ACCOUNTANTS-CERTIFIED PUBLIC
ELLWOOD A. DAVIS & COMPANY CERTIFIED PUBLIC ACCOUNTANTS
AUDITS-SYSTEMS-TAX SERVICE
ELLWOOD A. DAVIS, C. P. A. Member American Institute of Accountants Member North Carolina Association of Certified Public Accountants, American Society of Certified Public Accountants GREENSBORO, N. C.
A. M. PULLEN & COMPANY
· CERTIFIED PUBLIC ACCOUNTANTS AUDITS-INVESTIGATIONS-BUSINESS SYSTEMS TAX COUNSELLORS
We maintain an adequate force of competent accountants, enabling us to promptly take care of all accounting matters with which we may be intrusted.
GREENSBORO, N. C .- 414 North Carolina Bank Bldg., 100 North Elm-Tel. 7539 RALEIGH, N. C .- Commercial National Bank Building RICHMOND, VA .- State-Planters Bank Building
ADDING MACHINES
Telephone 2-1247
Burroughs Adding Machine Company
220-221-222-223-224 PIEDMONT BUILDING GREENSBORO, N. C. D. P. SMITH, Manager Greensboro Agency ADDING, BOOKKEEPING, BILLING AND CALCULATING MACHINES
AUCTIONEERS
PHONE 8624 HEADQUARTERS FOR FARMERS
WE SELL AT AUCTION EVERY SATURDAY AT THE COMMUNITY TABERNACLE PRIVATELY DURING WEEK
Greensboro Auction & Salvage Company
BANKRUPT STOCKS, UNCLAIMED FREIGHT, STORAGE GOODS CLOSE OUT STOCKS FOR FACTORIES, MERCHANTS AND THE GENERAL PUBLIC
HOT COFFEE AND ICE WATER R. L. ENGLAND, Manager GREENSBORO, N. C.
West Gaston Street
GREENSBORO CITY DIRECTORY (1931)
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AUTOMOBILE BATTERIES
Pickett Storage Battery Co.
Bosch Radio-Prest-O-Lite Storage Batteries Sales and Service Westinghouse Electric Refrigerators Starter and Generator Service "HOUDAILLE" HYDRAULIC DOUBLE-ACTING SHOCK ABSORBERS ANDERSON SPRING COVERS-HYMAN'S SEAT COVERS 125 Church Street Phones 6141 and 2-3738
AUTOMOBILE PARTS
Motor Bearings & Parts Company JOBBERS OF STANDARD BRANDS OF SERVICE PARTS 309-311 Bellemeade Telephone 5137
AUTOMOBILE SERVICE
W. A. BALES
L. O. TRUITT
BALES & TRUITT, Inc. COMPLETE AUTOMOBILE SERVICE ELECTRIC BRAKE TESTING
113 NORTH FORBIS STREET Phone 2-2417
Cooper Tires, Storage, Gasoline and Oil, Battery Sales and Service, Repairing, Greasing, Washing and Polishing, Vulcanizing, Body and Fender Repairing OPEN ALL NIGHT
AUTOMOBILE STORAGE
GREENSBORO AUTO INN
R. F. REDDICK, Manager STORAGE-REPAIRING-WASHING GREASING AND POLISHING OILS AND GAS 24-HOUR SERVICE
235 COMMERCE PLACE
Phone 2-3018
(1931) HILL DIRECTORY CO.'S
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AUTOMOBILE TIRES
W. C. JOHNSON
P. L. GROOME
Carolina Vulcanizing Co.
GOODRICH SILVERTOWN TIRES-TUBES TIRE SERVICE-VULCANIZING WASHING-GREASING YOUR CHOICE OF GOOD OILS
313-315 WEST MARKET STREET
Phones 2-3197 and 2-3198
SMITH TIRE COMPANY
GOOD YEAR TIRES
"More People Ride on Goodyear than Any Other Kind"
North Elm, Northwest Corner Paisley Phone 2-2195
AUTOMOBILES
Greensboro Motor Car Co., Inc. Buick Automobiles AND G. M. C. Trucks FRIGIDAIRE
ACCESSORIES AND SUPPLIES Wholesale and Retail 307-21 North Elm Street
Phones 2-3148 and 2-3149 Sales Department, 4440
GREENSBORO CITY DIRECTORY (1931)
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AUTOMOBILES
CHRYSLER MOTOR CARS
GATE CITY MOTOR CO.
215-217 EAST MARKET STREET
UNITED STATES-ROVA
United States Pneumatic and Solid Tire Service
Parts, Accessories and First-Class Automobile Repairing
Phones 2-3105 and 2-3106
Cylinder and Crank Shaft Grinding
Radiators Rebuilt and Repaired
(1931) HILL DIRECTORY CO.'S
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AUTOMOBILES
SALES Jord
SERVICE
HIATT MOTOR CO.
INCORPORATED
"Where Service is a Pleasure"
NEW AND USED CARS, COMMERCIAL CARS AND TRUCKS We Give 100% Service on Any Make of Car or Truck
Gas, Oiling, Greasing, Washing, Etc.
PHONES ‹
Office, 2-1178 Parts Department, 2-1178 Service Department, 2-1178 Used Car Department, 5056 Filling Station, 5056
441-449 West Market
JEFFERSON MOTORS
Incorporated
HUDSON ESSEX
SALES AND SERVICE
317 West Market Street
Phones 4133 and 4134
GREENSBORO CITY DIRECTORY (1931)
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AUTOMOBILES
T. & H. MOTOR CO.
SALES AND SERVICE
JAY
OAKLAND
PONTIAC
210-220 Price Street, Right Off of North Greene Street Phone 5144
TUCKER MOTORS, Inc. DISTRIBUTORS
SALES AND SERVICE
DODGE BROTHERS MOTOR CARS, TRUCKS, BUSES AND TAXI-CABS PLYMOUTH MOTOR CARS
"Honest Used Car Values"
236 Commerce Place
Phones 4151 and 4152
(1931) HILL DIRECTORY CO.'S
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AUTOMOBILES
for Economical Transportation
SALES CHEVROLET
SERVICE
"SERVICE WITH A GUARANTEE" CRESCENT CHEVROLET COMPANY, Inc. PHONE 2-2146
315 NORTH ELM STREET
Service Entrance-Bellemeade Street
GRAHAM-PAIGE CO. OF N. C.
GRAHAM MOTOR CARS 300 Bellemeade Phones 2-1150 and 2-1159
GRAHAM PAIGE
HEDRICK AUTO CO. SALES AND SERVICE FORD
202-208 NORTH FORBIS PHONE 2-3189
McDONALD'S ONE-STOP SERVICE
Firestone TIRES
BATTERIES AND BRAKE LINING WASHING, POLISHING, SIMONIZING, VACUUM CLEANING, TOP PAINTING, SPECIALIZED LUBRICATION, PENNSYLVANIA OILS, BATTERY SERVICE, BRAKE ADJUSTING, LIGHT ADJUSTING, WHEEL ALIGNING 520 West Market Phone 2-1151
GREENSBORO CITY DIRECTORY (1931)
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AUTOMOBILES
TROGDON MOTOR CO.
GENERAL AUTO REPAIRING
DAY AND NIGHT SERVICE GAS AND OIL SERVICE STATION
Washing, Greasing, Battery Service and Electrical Work We Rebuild Wrecked Cars as Good as New Body and Fender Repairing and Painting
310 West Sycamore Street Phones: Day, 4545; Night, 7492
AWNINGS AND TENTS
Greensboro Awning & Tent Co. Awnings, Tents and Canvas Covers
726 South Elm
Telephone 2-2029
BANKS
CARO
ORTH
AND
TRUST
NORTH CAROLINA BANK TRUST co. AND
For the Carolinas and the South
UNIT OFFICES
WILMINGTON HIGH POINT SALISBURY SPENCER
GREENSBORO BURLINGTON TARBORO MONROE
RALEIGH ROCKY MOUNT SCOTLAND NECK KINSTON
(1931) HILL DIRECTORY CO.'S
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BANKS
Home Industrial Bank
INDUSTRIAL LOANS
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