USA > Texas > The encyclopedia of Texas, V.2 > Part 16
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Harvester Company, a concern with which he was connected for thirteen years, most of the time on the road, his travels taking him practically all over the United States. He came to Wichita Falls in 1915 and associated one year with the Dixon-Keim Motor Company as secretary and treasurer, and in January, 1920, joined his brother in the firm of Wilhelm-Moulder Auto Company, which has already become one of the big automobile businesses of West Texas. The company's record for its first year in business was a highly satisfactory one, and every- thing points to its continued expansion. The firm also handles Goodyear tires and tubes and Miller & Goodrich tires and tubes, maintains a well equipped parts and service department, and occu- pies one of the best buildings in the city devoted to the automobile business.
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Mr. Moulder comes from Minneapolis, Minn., where he was born on December 14, 1888, and e:lu- cated in the public schools of that city. He was married in 1915 to Helen MacMillan and with his wife and three interesting children, Helen, Yvonne and James A., is comfortably located in a pretty home at 712 Denver Street. He is enthusiastic over the future of Texas and Wichita Falls, and is con- fident that Texas is destined to become the greatest state in every respect in the whole country. Mr. Moulder is a member of the Chamber of Commerce, Wichita Falls Automotive Dealers' Association, Wichita Falls Ad Club, Wichita Falls Golf and Country Clubs and the Knights of Columbus. He has great faith in the future of Wichita Falls and expects to see it become one of the most important cities in the state, the hub of a great agricultural and oil section.
ESLIE R. STRINGER, associated with C. W. Nolen, in the partnership firm of Nolen- Stringer Company, automobile dealers, handling Lincoln and Haynes cars, occupies a prominent place in the business life of Wichita Falls and belongs to that type of young men who always make themselves factors in the growth and development of cities. He came to Wichita Falls in 1914, and in September, 1919, the present busi- ness was established at Tenth and Scott Streets, where 11,250 square feet of floor space is devoted to offices, salesrooms, service and parts departments. The firm's territory extends over all of Northwest Texas; ten people are employed and the 1920 busi- ness showed a volume of $225,000, showing that Mr. Stringer and his associate enjoy the confidence of the automobile buying public and that they have been able to make the Lincoln and Haynes cars popular ones in the territory which they cover.
Mr. Stringer is a native of the county in which he is doing business, and is, therefore, vitally inter- ested in the effort to make his city and county the hest in the state. He was born in 1896, the son of J. W. and Sue (Gribble) Stringer, and his father is a prominent oil man and banker of Wichita Falls. His mother is a native of Tennessee. He was edu- cated at the University of Texas. In 1919, at San Angelo, Texas, he was married to Miss Blanche Lee, daughter of Brown F. Lee, retired attorney, formerly a member of the Texas legislature and now living in Coke County. He is a member of Beta Theta Pi fraternity, Masonie and Elk's Lodge, the Wichita Falls Golf Club, the T. P. A., Chamber of Commerce and the University and Ad Club. In the develop- ment of Wichita Falls and Wichita County Mr.
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Stringer is an important factor and is always among those answering present when any movement is started that has for its purpose the furthering of the interests of his city and county along all lines. He is confident that his city is destined to become the most important commercial center in his section of the state.
M. McFALL, general manager McFall Brothers, distributors for Dodge Bros. Motor Cars and Trucks, is one of the big men of Wichita Falls, and has been promi- nently identified with the city's growth and de- velopment since he went there in 1909. From 1917 to 1920 he was a member of the board of aldermen, serving as street commissioner and director of finance, and during his administration some notable improvements were made in the city's streets and thoroughfares. He is a director in the Wichita State Bank, a stoekholder in other banks, owns several oil leases and interests in producing wells in Wichita County.
The present business was originally established at 607 Sixth Street, with only 1,000 square feet of floor space. The business was burned out in 1916, when the present quarters, 817-19 Ohio Avenue, were acquired. The building contains two floors, 50x150 feet, devoted to salesroom, offices and service sta- tion. Two other buildings, one on the M. K. & T. and one on the Fort Worth and Denver tracks, are used for unloading and assembling cars, the two buildings having a combined floor space of 25,000 square feet. Seventy people are employed by the company, and a branch establishment is maintained at Vernon, Texas, with salesroom, parts department and service station. Authorized service stations are also operated at Seymour, Olney, Electra, Burk- burnett, Graham, Henrietta and Archer City, Texas. The trade territory of the concern embraces six counties, and the first year's business reached a total of $85,000. The 1919 business went to $300,000, and the 1920 volume went above the 1919 figure.
Mr. McFall has had much business experience and his success in various lines evidence his capable and efficient management. After leaving school he sold shoes on the road four years for Goodbar & Co., and then traveled over the same territory for a year and a half selling hardware for the Lowe-Carter Hardware Company. In 1908 he engaged in the transfer and storage business at Weatherford, Texas, and one year later moved the business to Wichita Falls, locating at 607 Sixth Street. A fire on July 25, 1916, destroyed the building and before the con- flagration was extinguished Mr. McFall had tele- phone wires laid on the ground and was filling orders for drayage service the next two hours. He then opened up business in a three-story building and stayed there until April, 1917, when fire wiped out the entire block. His next move was to the present location, when he became distributor for Dodge Bros. cars.
Mr. McFall was born in Parker County, at Weath- erford, Texas, January 16, 1886, and attended the public schools and Weatherford College. His father, W. C. MeFall, was in the live stock business there and county clerk for many years. He was married at Weatherford in 1908, to Miss Emma King Rentz. and they have one daughter, Emma Frances, who is in the Francis W. Parker School at San Diego, California. Mr. MeFall is a director of the Chan- ber of Commerce and chairman of the health and
sanitation bureau of that body. He is also a member of the Wichita and Wichita Golf Clubs. He also, organized the Wichita Automotive Dealers Associa- tion of which he is past president. He erected. in 1920, two brick business buildings at the cost of $85,000 and is interested extensively in real estate in the city and country. He is a Mason, K. of P., an Elk, past president of the Rotary Club and identified with other civic and social organizations in the city.
ULLAN A. McFALL, partner in the well known firm of McFall Brothers, automobile dealers, 817 Ohio Street, is one of the best known automobile men in Wichita Falls and with his brother, J. M. MeFall, acts as distributor for the Dodge Brothers car in ten counties surround- ing Wichita Falls. The firm employs thirty-five people and handles a very large volume of business. The show rooms, parts and service station occupies a floor space one hundred by one hundred and fifty feet and the firm also has two large warehouses. A complete line of automobile accessories is also car- ried.
Mr. MeFall is a native of Texas and was born at Weatherford in 1893. He is a son of W. C. MeFall who came to Texas many years ago. After com- pleting his preliminary education in the public schools Mr. McFall attended Southwestern Univer- sity and upon the completion of his education entered business with his brother, taking a position on a salary.
At that time his brother was in the storage busi- ness and the younger McFall continued with him in this line until 1914 when they entered the auto- mobile game. The younger McFall went to Rich- mond, California, and in May, 1917, enlisted in the army at San Francisco. He was sent to Camp Pike, Arkansas, and later transferred to Kelly Field at San Antonio, then to Love Field at Dallas and the ground school at Austin. He was discharged from the army March 1, 1919, and intmediately re- turned to Wichita Falls where he formed a partner- ship with his brother.
In January, 1921, Mr. MeFall was married at Wichita Falls to Miss Ivey Mae Little, a native of Waco, Texas. They reside at 1208 Burnett Street.
Mr. McFall is a progressive, enterprising citizen and ever ready to do his part in any movement having for its object the betterment or improvement of Wichita Falls. He is a member of Maskat Shrine and of the Shrine Patrol, the Elks Club and Wichita Club.
OMER E. CRAWFORD, owner of the Craw- ford Automobile Company, Wichita Falls, as dealer for the Pierce-Arrow and Velie automobiles for his territory, is one of the largest distributors and salesman in Northwest Texas, which is one of the best automobile markets in the United States. This firm was organized on August 23, 1920, and its plant, with a floor space of thirty-five by seventy feet on Scott Avenue, is one of the most attractive establishments of its kind to be found anywhere. The Crawford Automo- bile Company maintains a parts department and service station for both the Pierce-Arrow and Velie interests. In the immense growth and commercial expansion which the northwest and west are now ex- periencing. business of every type is sharing but. especially the automobile industry and in such the Velie and Pierce-Arrow are leaders.
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Mr. Crawford was born at Commerce, Texas, in 1.97. His father, W. S. Crawford, was a leading banker and real estate man in his part of the state, having organized the Farmers State Bank of Com- merce, Texas; he is a native of Texas, and in 1912 moved to Wichita Falls, entering the real estate business. His mother, a native Texan, is Francis Elizabeth (Crunk) Crawford. The schools of Com- merce, Fort Worth and Wichita Falls gave the youth his education and then he began the automo- bile business by entering the employ of the Chalmers Sales Company as office man, then later with the Excelsior Motor Company, then to the Munger Automobile Company as salesman in both Wichita Falls and in Dallas. In August, 1918, he enlisted for military service with the 109th Engineers, 34th Division; he was in the regimental band at Camp Cody and later at Camp Dix, N. J., and then went across to France in July, 1918. Discharged July, 1919. He then re-entered the employ of the Munger Automobile Company and left that organization in June, 1920, to establish his present business in Wichita Falls.
Mr. Crawford is a bachelor and resides at 1808 Lucile Street. He is a member of the Blue Lodge of the Masons and is identified with the Elks.
A. ASBILL, manager of the Caro Motor Company, Main Street, Burkburnett, is one of the largest dealers in Ford cars, Ford- son tractors and the Oliver implements in northwestern Texas. His business was established in 1918 and has a double floor plant seventy-five feet by one hundred feet for each floor, equipped with attractive show rooms, parts department, serv- ice department and office. The continuously increas- ing volume of business keeps a score of employees in constant service. The coming of the Ford car and the farm tractor is revolutionizing rural and farm life; areas which before required hundreds of hands and teams to cultivate and which at that took all the time of the workers are now, because of modern conveniences, the tractor and the car, easily and profitably cared for by many less than before with greater efficiency and happiness. The tractor and the Ford have a large place in the future of the big plains of Mr. Asbill's territory.
South Carolina gave Texas this present-day busi- ness man, W. A. Asbill. After he completed the public school system of his native state and spent a youthful life unmarked by anything out of the ordinary, he entered Eastman Business College in the state of New York, where he availed himself of the best commercial training that was to be had of energetic young men. In 1917, at Wichita Falls, he entered the automobile business with the Motor Supply Company with which he remained until June 28, 1920, when he located at Burkburnett in his present capacity as manager of the Caro Motor Company.
In South Carolina, Mr. Asbill found his bride. Miss Ida Langford, native of South Carolina, Feb- ruary 13, 1910, at Newberry, South Carolina. They have five children: W. Arthur, S. Langford, J. Leroie, Geo. A. and C. Elizabeth. The family. have residence at 1604 Lamar Street, Wichita Falls, Texas.
Mr. Asbill is a Mason of the York Rite and a Shriner at the Maskat Temple. He is congenial with his fellow men, identified with every good interest for the upbuilding of his city and believes thoroughly in the big future of Burkburnett.
T. GOGGINS, owner and manager of the Henrietta Motor Company, Henrietta, Texas, established this business in March, 1920, dealing in Ford cars and Fordson tractors, operates a service and parts department and gas filling station. His office and salesroom occupies a space 70 by 100 feet, and he has two warehouses, 100 x 150 and 30 x 100 respectively. Fifteen people are employed in all dpartments and the business for 1920 ran over $300,000, with indica- tions that it will go to half a million or more for 1921. He is also interested in oil production in the Northwestern Texas fields and in the Oklahoma fields.
Prior to entering the automobile business at Hen- rietta, Mr. Goggins was engaged in the electrical construction business and followed that line of work until enlisting in the army air service February 2, 1918, stationed at the air service ground school at Austin, Texas, and later to Camp Dick and to Park Field, Memphis, Tenn., where he was commissioned a second lieutenant. He was then moved to Post Field, Oklahoma and then to Talliefferro Field, Fort Worth, where he was discharged January 10, 1919, when he came to Henrietta and later established his business.
Mr. Goggins is a native of Newberry, South Caro- lina, born in 1891. His parents were B. F. and Amanda (Langford) Goggins, both natives of South Carolina, and his father is now a retired farmer. His mother was a member of one of the best known and most prominent families in the State of South Carolina. He was educated in the public schools of the State and at Newberry College, where he graduated in electrical engineering, receiving the degrees B. C. and M. E. He is a thoroughgoing young business man, interested in his business and in the advancement and development of his section of the State and has many friends.
M. BAILEY, senior partner of the firni of Bailey-Womack Motor Company, 501 Throckmorton Street, Fort Worth, has been engaged in the motor car business in this city for the past eleven years and has been an important factor in the phenomenal growth of this city along the automobile line. Mr. Bailey formed his present conections with T. P. Womack on January 3, 1919, and since that time the Bailey-Womack Motor Company has been the sole distributor of Buick Automobiles in Tarrant County. The home of the company is located at 501 Throckmorton Street and has five thousand square feet of floor space; fifteen employees are kept busy supplying the needs of Buick owners and future owners. The unusual success of the concern is ably illustrated by the number of Buicks in use in this territory and also by the fact that the business of the company for 1920 approached the four hundred and fifty thou- sand dollar mark.
A native son of the Lone Star State, T. M. Bailey was born in Tarrant County in the year 1886. He is a son of Robert and Mary Ann ( Callaway) Bailey, the former being a well known banker and ranch- man of West Texas. The younger Mr. Bailey spent his boyhood days on his father's ranch, near FI- dorado, Texas. Upon reaching his majority he be- came connected with his father's bank at Eldorado, in the capacity of a bookkeeper. After remaining_ there for twelve months he resumed the ranch life,
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moving into the Panhandle, where he lived the ranch- man's life for a short while, moving to Fort Worth in 1909. He accepted a position in the shops of the Runnels Automobile Company, with whom he re- mained for some time. In 1913 he became the man- ager of the shops for the Buick Auto Sales Company, of Fort Worth. Soon thereafter he became the man- ager of the firm, which position he held until the formation of the Bailey-Womack Company, January, 1919.
The marriage of Mr. Bailey to Miss Nell V. Ryan, daughter of C. E. Ryan, who before his death was a well known grocer of this city, was solemnized in 1912. Mr. and Mrs. Bailey now have their home at 202 West Daggert Avenue, Fort Worth. In fraternal orders Mr. Bailey is affiliated with the B. P. O. E. He also has membership in the Auto- mobile Club Association.
A firm believer in the greatness of Fort Worth Mr. Bailey is one of its most ardent boosters and is always identified with movements for its civic betterment. A business man of the higher type his city is fortunate in having his name on its roll of citizenship.
DANA WRIGHT, owner and director of the Wright Company, distributors for Chalmers and Maxwell automobiles and Kelly-Spring- field trucks, is one of the big factors in the automobile industry at Fort Worth, and has had a most successful business since he established his business here in 1912, first locating at 115 Com- merce Street in a building 25x75 feet, which he outgrew in two years, making it necessary to pro- cure larger quarters in 1914, when he moved to 907-9 Commerce Street, where he had two floors, in 1907 he moved to his present address. He em- ploys thirty-five people and keeps five men on the road, covering a great part of the oil fields.
Mr. Wright was born in Limestone County, Texas, in 1880, and attended the public schools of the county. For several years he worked in the office of the county clerk of Limestone county, and then went on the road for a wholesale grocery house. Later he was paying teller in the banking house of Smith, Womack & Smith, of Dallas, Texas. His entry into the automobile business was made at Fort Worth in 1916, where he sold Fords, and in 1916 began selling the Hudson, Packard and Maxwell cars. In 1917 he secured the Chalmers agency and in 1918 the Kelly-Springfield truck agency.
He is the son of J. A. and Mattie (Waller) Wright, his father being a prominent cotton planter in Line- stone County. He was married in Fort Worth, Texas, in 1914, to Miss Gertrude Wing, and their union has been blessed by one fine boy, Frank Dana. The family resides at 1315 Mistletoe Avenue, Mistle- toe Heights. Mr. Wright is a 32d degree Scottish Rite Mason and member of Moslah Temple Shrine. He is also identified with the Fort Worth Club and is a charter member and vice-president of the Auto- mobile Dealers' Association. He is a strong be- liever in the greatness of Fort Worth and expects it to he generally recognized as the leading city in Texas within the next decade.
P. MITCHELL, president of the A. P. Mitchell Automobile Company, 515-517 Commerce Street, Fort Worth, has devoted over twelve years of his business career to the automobile industry and during that time has achieved a signal success in that line. Mr. Mitchell
has been a resident of this state since 1900 and before entering the automobile business was a ranch- man of Western Texas. He organized the Mitchell Automobile Company in 1909, with himself as presi- dent and Mr. Earl M. North, as vice-president. Since that time the volume of business of the concern has increased greatly and the company now occupies a three story building located at 515 Commerce Street; the territory of the company includes all of Northern Texas and they are the agents for the Chandler and Cleveland cars in that district, as well as being the local representatives of the Cadillac Company. Some forty persons are em- ployed to care for the business of the concern and a number of traveling salesmen and thirty local dealers represent the company in this portion of the state. The company maintains handsome show rooms, offices. a service station and a most com- plete parts department for the use of its patrons. During the year 1920 over four hundred and fifty cars were sold to local patrons and the ensuing year promises to be even greater than those of the past.
A native son of Kentucky, A. P. Mitchell was born in the year 1876. He is a son of B. B. Mitchell, a farmer of that state, who continues at present his agricultural pursuit. The younger Mr. Mitchell received his education in the public schools of his native state and in the year 1900 moved to Texas, settling near Amarillo, where he purchased a large ranch. He became one of the large ranchmen of Western Texas but tiring of the ranch life he de- cided to move to Mexico in 1909. He first came to Fort Worth, intending to go from there to Mexico when the Mexican revolution broke out and so he began his career as an automobile salesman. Tak- ing a liking to the business he decided to remain at Fort Worth and he then organized the A. P. Mitchell Automobile Company. Since that time the business of the company has greatly increased and at the present time it is one of the largest automobile agencies of this city.
The marriage of Mr. Mitchell to Miss Bessie Bibb, daughter of S. T. Bibb, of Fort Worth, was solemn- ized at that city in 1910. Mr. and Mrs. Mitchell are the parents of one child, Douglas, age eight years. The Mitchell home is located at 1305 Presidio Street. In civic clubs Mr. Mitchell has membership in the Fort Worth Club.
A master of two distinct professions in his life time, Mr. Mitchell deserves much eredit for his accomplishments; a loyal citizen and successful business man his life has been one of service to his fellowmen.
EAN W. REEDER is vice-president and general manager of the Reeder Motor Com- pany, Inc., dealers in Ford automobiles and tractors, 2204-6-8-10 North Main Street. and is one of the lest known automobile men in North Texas, having spent almost his entire busi- ness career in this line.
The Reeder Motor Company was established in 1916 with George Beggs, Jr., president; Mr. Reeder, vice-president and general manager, and Lee P. Jordan, secretary and treasurer. From a small beginning the company has grown until it now occupies fourteen thousand square feet of floor space and is adding an additional 28,000 feet. The busi- ness for 1920 aggregated approximately one million dollars in automobile, parts and tractors, and the inventory at the end of the year showed one hun-
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MEN OF TEXAS
Jred and fifty thousand dollars worth of parts and accessories. The company has a total of 45 em- ployees with four salesmen and is the only automo- bile company in the South having its own band made up strictly of members of Mr. Reeder's organi- zation.
Mr. Reeder is a native of North Dakota and was born at Athol, July 20, 1884, a son of Dr. David H. and Rose Worthington Reeder. He was educated in public and private schools of Indiana and at Chi- cago and started his business career in the automo- bile line in 1906 selling Mitchell cars. He sold at various times almost every well known make of car and in 1909 came to Fort Worth and for a year was connected with Armour and Company. He then returned to the automobile business selling Paige, Chalmers and Pierce cars and Federal trucks and then went with the Ford Motor Company as salesman for one year. On August 12, 1916, he organized the Reeder Motor Company which began business in a space about 45 by 50 feet, enlarging in 1918 to its present commodious quarters. Mr Reeder, besides his automobile business, is interested in various oil companies and leases and also holds stock in several banks.
In 1910 Mr. Reeder was married in Fort Worth to Miss Edwina Dickson, daughter of E. W. Dickson They have one son, Edward Dickson Reeder. Mr. Reeder is a York Rite Mason, a member of Moslah Temple Shrine. He also is a member of the Cham- ber of Commerce, Rivercrest and Glen Garden Coun- try Clubs and the Fort Worth Club.
S. COOKE, senior partner and one of the managers of the Cooke-Boyd Motor Com- pany, Second and Taylor Streets, Fort Worth, has been a resident of this city for the past twenty years, the last four of which have been devoted to the automobile business. He is especially well known in this section as well as other sections of the state in fraternal circles and has taken an active part in such organizations for a number of years. Before entering the motor car industry Mr. Cooke was a member of the well known produce firm of Harkrider-Keith-Cooke Com- pany, of this city. The Cooke-Boyd Motor Company was established in July of 1916 by Mr. Cooke and Ellis H. Boyd, and it is the exclusive agent for the Dodge Brothers car in five counties. The home of the company is spacious in size, occupying some twenty-four thousand square feet of floor space; forty persons are employed at the local office and five outside salesmen. During the year 1920 over five hundred cars were sold by the company in its district.
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