USA > Indiana > Lake County > Hammond > Hammond City Directory 1937 > Part 122
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Freedman Max 1304 119th Gurevitz Nathan 1936 New York av Illiana Shoe Rebuilder 1904 Indianapolis blvd Schwimmer David 1908 New York av Svetick Thos 1534 121st Terny Alex 1426 119th
Societies-Benevolent and Fraternal BENEVOLENT AND PROTECTIVE ORDER OF ELKS Whiting Lodge No 1273 1521 119th DAUGHTERS OF AMERICA Daughters of America 1546 119th FRATERNAL ORDER OF EAGLES Whiting Aerie No 1251 1324 119th INDEPENDENT ORDER OF ODD FELLOWS Fraternity Lodge No 696 Masonic Tem- ple
Rebekahs Golden Star Lodge No 402 Masonic Temple
JUNIOR ORDER OF AMERICAN MECHANICS Roosevelt Council No 94 1546 119th KNIGHTS OF COLUMBUS Whiting Council No 1696 1925 Clark DAUGHTERS OF ISABELLA Daughters of Isabella 1925 Clark KNIGHTS OF PYTHIAS Whiting Lodge No 348 1546 119th LOYAL ORDER OF MOOSE Whiting Lodge No 1189 1546 119th MASONIC Whiting Lodge No 613 (F & A M) Ma- sonic Temple
Whiting Chapter No 162 (R A M) Ma- sonic Temple Order of Eastern Star Whiting Chapter No 452 Masonic Tem- ple
Societies-Patriotic
American Red Cross Community House Boy Scouts of America Community House Scouts of America Community House
Whiting Post No 80 (Am Legion) Com- munity House
Societies-Miscellaneous Whiting Relief and Aid Society Com- munity House
Sporting Goods-Retail Anthony & Brown 1310 119th
*Steamship Ticket Agents
CHILLA JOSEPH J, 1916 Indianapolis blvd, Tel Whiting 1134 (For further information see page 24 Buyers' Guide)
Tailors-Merchant Dernay Jos 1518 119th
Taxicab Service Checker Cab Co 1449 Fischrupp av
*Trade Lists POLK R L & CO, 367 W Adams, Chi- cago, Ill
*Truck Owner Lists POLK R L & CO, 367 W Adams, Chi- cago, Il1
Trucking and Teaming Gaskey Thos 1808 Grace Justak & Sons 2412 Sclirage av
1439 East 117th Street
FURNACE CEMENT
TRI CITY ROOFING AND SHEET METAL WORKS
AIR CONDITIONING - MANUFACTURERS OF ALL KINDS OF ROOF PAINT
Whiting, Ind.
Telephone 1081
TILE ROOFING OUR SPECIALTY
640
ABRAHAMSON MOTOR SALES
Auto Body Dept.
COMPLETE EQUIPMENT FOR BODY, PAINTING AND FENDER WORK THE BEAR SYSTEM OF AXLE AND WHEEL ALIGNMENT
5842-54 Calumet Ave.
Phone 2543
C. SMITH For Real Estate and Insurance
Complete Real Estate Service in the Calumet District
125 Pulaski Rd.
Calumet City,
Phone HAMMOND 241
F. HACKER
Real Estate, Property Management and Insurance
Now Is The Time To Buy Real Estate
125 Pulaski Rd. Calumet City, III.
Phone HAMMOND 241
*Undertakers OWENS MORTUARY, 1225 119th, Whit- ing, Ind, Tel Whiting 417 (For further information see left side lines and page 22 Buyers' Guide)
Vacuum Cleaners-Dealers HOME EQUIPMENT CO, 1336 119th (Whiting), Tel 272 and 5455 Hohman av (Hammond), Tel 5455 (For further information see back cover and page 45 Buyers' Guide)
Washing Machines-Dealers
HOME EQUIPMENT CO, 1336 119th (Whiting), Tel 272 and 5455 Hohman av (Hammond). Tel 5455 (For further information see back cover and page 45 Buyers' Guide)
Watch and Jewelry Repairing Pollock Benj 1306 119th
Window Shade Manufacturers Whiting Shade & Awning Co 1242 119th
Women's Furnishing Goods Retail Kinel Frances 1345 119th
MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
X
This Publication Is The Product of a Member of
PRO Bowo PUBLICO ASSOCIATION OF NORTH AMERICAN
YSANIZ
1898
DIRECTORY
LISHERS
-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all de- partments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat addi- tional listings as advertising, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standard- ize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as a business and
social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business in- tegrity.
6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circu- lation, placing the test of reference publicity upon its accessibility to seek- ers, rather than on the number of copies sold.
8. To co-operate with approved or- ganizations and individuals engaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the high- est and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.
Association of North American Directory Publishers
354-360 4th AVE.
New York City
HAMMOND-WHITING CITY DIRECTORY TY
CITY DIRECTORY USES Y
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders" Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rente or owns home is usually shown in the Householders' Directory.
C. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or fits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1937) R L. POLK & CO.'8
FOR EVERY BUSINESS Z
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of clebtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the corre t number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Str et Di ectory. When the address given is an apart nent or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered -- making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods want d; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified h dings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling. occupation, where employed, street address of residence, if married vives wife's name, head of house or roomer, renting or owns home. Lists all corporati ns showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
HAMMOND-WHITIN, CTTY DIRECTORY 119 7
saples Building Loan & Savings Associata MELYBODY Should Ha - Building a Loan Shares For Enz emalie Saving CAPITAL. STOCK $2,000 10 FINOMS 3 82 3881
Under Federal Supervision Provides Insu-soco For All Accounta 3. $5,000.00
Citizens Federal Savings and Loan Association First Mortgage Loans 5256 HOHMAN AVE. PHONE 320
MASTERCRAFT HOMES INC. WE BUILD AND FINANCE
Affiliated With CALUMET REALTY AND INVESTMENT CORP
143 SIBLEY PHONE 78
See page 38-Ruge s Guide
HOME EQUIPMENT CO. FINE ELECTRIC APPLIANCES
KELVINATOR Refrigerators and Stoves
54.5 Ho man Ave Plove 5455 Hozam nd, In.L
1336 18th St Phone 272 Whiting Ind
MODERN HOMES CO. of HAMMOND, Inc. We Serve the Calumet District
General Buying, Selling, Building, Property Manageraent, Insurance
827 FIRST TRUST BLDG., 5231 HOHMAN
Night Phone 513°
ORTHERN INDIANA LUMBER & COAL CO. D
PHONES WHITING 670-671 AND HAMMOND ENTERPRISE 1880 EST AND LAKE AVE IND
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