USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1942 > Part 1
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LEE AND MOODY FUNERAL HOME Opposite Congregational Church
9 DANE STREET A Service for Everyone
MONEY TO LOAN ON REAL ESTATE
SAVINGS BANK LIFE INSURANCE
UB
BEVERLY Savings BANK 175 CABOT STREET CORNER THORNDIKE BEVERLY, MASSACHUSETTS
HENDERSON & HERNDON TREE CO., INC. Spraying - Pruning - Tree Moving
TREE FEEDING CAVITY WORK
9 STORY AVENUE BEVERLY, MASS.
H. & H. NURSERIES - 249 ESSEX STREET Tel. Beverly - 957-W : 957-R
J. F. POPE & SON Lumber of All Kinds
Telephone 32 and 33
Office: 82 River Street Beverly, Mass.
JOHN P. MURPHY REGISTERED MASTER PLUMBER AND HEATING CONTRACTOR TELEPHONE 181
15 HALE PARK AVE
BEVERLY, MASS
Forsythe
Optometrist EYES EXAMINED
248 ESSEX STREST SALEM, MASS. Optical Repairing
Tel. 153
GARDEN CITY BEVERAGES American Seltzer
Telephone:
Co.
BEVERLY 136 - 3159
CARBONATED WHOLESOME BEVERAGES WHOLESALE BEERS AND WINES
Die Square - Tel. 480
TH SULMIO
2
BEVERLY CITY DIRECTORY, 1942
*
BEVERLY ICE COMPANY Dependability
Quality
Service
VEL
ERS
PROPERTY OF THE
D
-r
CIT
UBLIC
ÆE
Beverly,
C
PUB
AMER EVERLY.
1855.
The Progressive Merchant
Who Continually Informs the Public Regarding the details of his service through these pages has the spirit and policy which assures his Customers satisfaction and reliability.
Patronize Hin
.. ...... ........
MITAMATATO
moblie Library of th
THE
City of L
ADVERTISEMENTS 3
Buy Your Flowers Where They Are Grown 50,000 Square Feet Under Glass
C. W. FREEMAN
Wholesale and Retail
Florist and Plantsman
C.W.FREEMAN, FLORIST PLANTSMAN.
PROMPT DELIVERIES Choice Cut Flowers and Plants Floral Designs of All Kinds Bedding Plants in Season Bulbs and Seeds Sweet Peas a Specialty een Bonded Member Telegraph Delivery Service
BEVERLY DOANES SAME
47 Dodge Street No. Beverly, Mass.
TELEPHONE 2135
4
BEVERLY CITY DIRECTORY, 1942
Advertising clubs and all successful advertising merchants agree that the most valuable asset in any form of advertising is
Build-Up Advertising
Thus, by building up public knowledge of the name and, of course, keeping the public confidence in the goods sold, progress is made surely and business increases.
As an example, any large metropolitan store will admit that the hundreds of thousands spent in advertising are largely assets for the NAME OF THE STORE, as no single advertisement ever returns one tenth the cost of insertion in a large newspaper, in sales which can be checked up from that particular advertisement.
DIRECTORY ADVERTISING is rated on the list of best available media for local name advertising. Its small cost, plus the value of the enumerated names, gives it hearty support.
A DIRECTORY
has a large potential "consultant use," easily proven to be
OVER A MILLION READERS A YEAR
ON A BASIS OF 1000 BOOKS ONLY IN A DISTRICT 1
Consider the effect of this as NAME ADVERTISING, and do not forget that the book is commonly almost the first thing seen by newcomers in a district, who need facts and information.
5
ADVERTISEMENTS
BEVERLY ...
The Trading Center on the North Shore for Thousands of discriminating Essex County Residents
REMEMBER :
For Quality Merchandise and Service . .
TRY BEVERLY FIRST
A Great Place To Live or Do Business
Beverly Chamber of Commerce
242 CABOT STREET - TEL. 1450
6
BEVERLY CITY DIRECTORY, 1942
Unung Men's Christian Association 245 CABOT STREET Tel. 990
The work is directed by a board of directors composed of Christian business and professional men.
Men and boys of good moral character are invited to join. No distinction is made as to race or creed.
Program O pportunities for Men and Boys
GYMNASIUM CLASSES
RELIGIOUS MEETINGS
BOWLING LEAGUE
Y-MEN CLUB BASKET BALL LEAGUE
ATHLETIC MEETS
SWIMMING CLASSES
SQUASH COMPETITION
CLUBS FOR BOYS
BOY SCOUT ACTIVITIES
7
ADVERTISEMENTS
Why
Do So Many Advertisers Use the City Directory
Why?
Nearly every business has one or more copies.
A Growing Percentage of Homes have the special rate copy, sold for strictly home use at low cost.
No waste circulation.
The Advertisement Lives and works for a year or more. City Directories are used many times each day.
"Reference Advertisement" is used by the buyers.
City Directories are used by buyers when in a buying mood.
The advertisement is in nearly every store, office, and factory every day of the year.
A City Directory never gets dusty - it is used too much. The advertisement is always before the Buyer, every day.
8
BEVERLY CITY DIRECTORY, 1942
PAINTER and DECORATOR Interior and Exterior
Paper Removed by Steamer
Paper Hanging
Complete Line of BIRGE STRAHAN LLOYD PAPERS
Floors Sanded and Refinished
Rent Our Floor Sander
Window Glass
Spray Painting
Full Stock of Carpenter-Morton Co. "CARMOTE" PAINTS
and VARNISHES
WALL PAPERS
P
P
LLPAPERS ARMOTA
a PANTS 3
. AUTO PAINTING AUSE
a PAINTS P. F. O HARA BRUSHES
i
GARMOTE PAINTS
WALLPAPERS
n
n t -
t
S
S
STORE AND OFFICE 287 Cabot St. -
P. F. O'HARA Painter & Decorator OPP. WARE THEATRE
TEL. BEV. 1599
Automobile Dealers
0
ADVERTISEMENTS
AUTOMOBILES
List of Cars Advertised in This Directory
Car or Truck Dealer Address Page No.
BUICK-
Whitten, C. E. & Sons, 377-381 Rantoul 17
CADILLAC-
Naumkeag Auto Sales, Inc., 4 Colon 10
CHEVROLET-
Hamilton-Wenham Garage, 75 Railroad Ave., So. Hamilton 915 Nangle Motors, 453 Rantoul 13
DE SOTO-
Naumkeag Auto Sales, Inc., 4 Colon 10
DODGE-
Beaver Automobile Co., 200 Rantoul 17
FORD --
Harper Garage Co., 211 Rantoul head lines
G M C TRUCKS-
Naumkeag Auto Sales, Inc., 4 Colon 10
LA SALLE-
Naumkeag Auto Sales, Inc., 4 Colon 10
LINCOLN-
Harper Garage Co., 211 Rantoul head lines
OLDSMOBILE-
Beverly Motor Sales, 131 Rantoul 11
PLYMOUTH-
Beaver Automobile Co., 200 Rantoul 17
Naumkeag Auto Sales, Inc., 4 Colon 10
STUDEBAKER-
Gauthier's Garage, cor. Congress & Leavitt Sts., Salem 15
-
Automobiles - Repairs - Supplies
10
BEVERLY CITY DIRECTORY, 1942
-
Armand J. Bourque, Pres.
Peter D. Palombo, Vice Pres.
Gerald R. Robinson, Treas.
Tel. 224 - 225
NAUMKEAG AUTO SALES, INC. 4 COLON ST. (at Gloucester Crossing) BEVERLY
DeSoto
Plymouth
CHRYSLER MOTORS
Plymouth & DeSoto
SALES AND SERVICE
G. M. C. TRUCKS
AUTHORIZED . UNITED MOTORS
SERVICE
Delco-Remy KLAXON
We're an Authorized Electrical Service Station
BODY PLANT, DENT WORK and PAINTING Specialized Electrical Laboratory - Delco and Auto-Lite Service 38 ENON ST., NORTH BEVERLY CADILLAC AND LA SALLE SERVICE
TWENTY-FIVE YEARS EXPERIENCE
GARDEN CITY AUTO BODY CO.
T. THERIAULT, Proprietor
AUTHORIZED DUPONT DUCO STATION
WRECKS REPAIRED
Brazing : Welding : Dents Removed Wood Working
High Grade Auto Painting
Tops and Auto Trimmings
We Duco Furniture
244 ELLIOTT ST.
BEVERLY, MASS.
TEL. BEVERLY 3210
Automobiles - Repairs - Supplies
ADVERTISEMENTS 11
Finest Service Station on the North Shore
*
BEVERLY MOTOR SALES
CHARLES J. TERSOLO, Prop.
Tel. Beverly 3075
Residence Tel. 2530
BEVERLY MOTOR SALES CO,
Roba
OLDSMOBILE SALES and SERVICE
OLDSMOBILE
SUPER-SERVICE STATION Visit our Open-Air Display of High Grade Used Cars
General Repairing and Towing Service 131-135 RANTOUL STREET BEVERLY, MASS.
Automobiles - Repairs - Supplies
12
BEVERLY CITY DIRECTORY, 1942
G. & W. GARAGE CO.
EDWARD W. WARD, Proprietor
Repairs on All Makes of Cars 474 Rantoul Street - Tel. 190-W TOWING SERVICE - - DAY OR NIGHT One Stop Automobile Service - Automobile Accessories USED CARS BOUGHT AND SOLD Storage and Washing
GEORGE D. GRANT Expert Ignition Service CARBURETORS - SPEEDOMETERS MARINE - AUTOMOTIVE COMPLETE SERVICE
9 DODGE STREET COURT SALEM, MASS. Telephone 1516
You are appreciative of the service which only a good directory can give.
DO YOU MENTION IT TO OUR ADVERTISERS?
Only through their financial backing is this book made possible.
Automobiles - Repairs - Accessories
ADVERTISEMENTS
13
AT THIS SIGN, FRIEND MEETS FRIEND
SUPER
CHEVROLET
E
SER
C
"We desire, not merely to make sales, but also to make friends"
NANGLE MOTORS
H. F. NANGLE, Treas.
Chevrolet SALES and SERVICE
GUARANTEED USED CARS EXPERIENCED MECHANICS
Genuine Parts and Accessories Modern Shop and Lubritorium
453 RANTOUL STREET, BEVERLY Tel. 1857
BRANCHES AT DANVERS AND TOPSFIELD
Automobiles - Repairs - Supplies
14
BEVERLY CITY DIRECTORY, 1942
S. G. DAVISON
"BLUE SUNOCO" Gas & Oils Tires, Batteries and Greasing 72 Lafayette, cor. New Derby St. SALEM, MASS. TEL. 204
BEVERLY AUTO WRECKING CARMINE PAOLILLO, Proprietor
NEW AND USED PARTS
FOR ALL MAKES
We Buy and Sell Used Cars
WRECKER SERVICE SAFETY GLASS INSTALLED
Rear 60 Pleasant St. Tel. 2027 Beverly, Mass.
EVERYTHING NAMEABLE
that has a location
IS IN YOUR DIRECTORY Allow Others the Privilege of Using It-but DO NOT LOAN YOUR BOOK TO ANYONE
Automobiles - Repairs - Supplies
15
ADVERTISEMENTS
GAUTHIER'S GARAGE STUDEBAKER Sales & Service CARS and TRUCKS
COR. CONGRESS & LEAVITT STS. SALEM, MASS. Phone 4058
An age of errors:
-Poor Spelling (very common). Most common on chain-store windows.
-Inaccuracy and slack-mindedness. An increasingly disturbing element in business records.
-Lack of concentration on the job. Disinterest in the comprehension of vital details.
These are the things to fight against-in your office-among your salespeople-and on your records.
HAVE THE LATEST DIRECTORY
It will show you the 991/2% perfect answer,
and The SPELLING will be CORRECT, if it is a
CROWLEY & LUNT DIRECTORY.
Automobiles - Repairs - Supplies
16
BEVERLY CITY DIRECTORY, 1942
GOLDBERG'S AUTO SUPPLY
Distributors of HIGH GRADE TIRES GULF HEATING OILS ATLANTIC GASOLINE AND MOTOR OILS LATEST METHODS OF GREASING SERVICE 428 Rantoul St., cor. Elliott St. Beverly, Mass. Telephone 706
PUBLISHERS PORTLAND BEVERLY'
After thirty years of service this emblem comes to stand for the best, most accurate on any Directory wherever you see it has information available at any cost.
The complete house-to-house canvass, careful editing and personal supervision of every publication, we believe, has been large- ly responsible for the good name of our publications. We intend to keep this high standard and better it. All we ask is your co-operation. The Directory is yours as much as ours.
Study the contents page carefully, and thoroughly - the completeness will amaze you !!
Automobiles - Repairs - Supplies
17
ADVERTISEMENTS
C. E. WHITTEN & SONS - Automobiles AUTHORIZED BUICK Sales and Service Buick 377-381 RANTOUL ST. - Tel. 1405 - BEVERLY, MASS. 73 LAFAYETTE ST., SALEM - 40 CENTRAL AVE., LYNN
DODGE and PLYMOUTH SALES AND SERVICE Guaranteed Used Cars and Trucks BEAVER AUTOMOBILE CO.
200 Rantoul Street, Beverly Tel. Bev. 2554
281 Derby Street, Salem Tel. Salem 2050
MAKE AN ABSOLUTE POINT
OF CONTACT
AND SAVE TIME
WITH YOUR CUSTOMER
BY USING HIS CORRECT NAME
AND ADDRESS !.
Automobiles - Bakers
18
BEVERLY CITY DIRECTORY, 1942
SPECIALIZED MOTOR SERVICE
by competent, courteous me- chanics at prices that are fair and reasonable.
Hydraulic Brake - Parts and Service
Wheel Alignment and Front End Correction
AUTHORIZED UNITED MOTORS
SERVICE
Delco-Remy
KLAXON
We're an Authorized Electrical Service Station
FIRESTONE TIRES
Electrical Laboratory - Motor Tune-up TIRE REPAIRS ACCESSORIES
HUSSEY GARAGE AND MACHINE CO. "On the road to Gloucester"
146 HALE STREET Telephone 821 BEVERLY, MASS.
CARL E. KLINK
FAMOUS VIENNA ROLLS, PASTRY, WEDDING CAKES, ETC. BROWN BREAD AND BAKED BEANS SATURDAY
192 CABOT STREET Odd Fellows Block BEVERLY, MASS. Tel. 1743
Keep the Directory
Out On Your Desk ...
SAVE TIME
500,000 consultant users a year
That is the live circulation for your adv. here
Banks
19
ADVERTISEMENTS
The Beverly National Bank
240 CABOT STREET
TELEPHONES 2100 - 2101 - 2102
Safe Deposit Vaults
Storage for Valuables
Boxes to Rent from $3.00 to $20.00 (plus tax)
Chartered in 1802
A National Bank in 1865
Capital
$300,000.00
Surplus .
$255,000.00
OFFICERS President-CHARLES E. OBER
Vice Presidents-THOMAS F. DELANEY, EDWARD S. WEBBER Cashier-EDWARD S. WEBBER Assistant Cashier-FRANK W. FOSTER Assistant Cashier and Trust Officer-FRED H. PORTER
Paying and Receiving Tellers
W. CLIFTON BROWN ELMER S. COLE EDWARD V. BURKHARDT
DIRECTORS
CHARLES E. OBER WILLIAM H. CANN
EDWARD S. WEBBER WILLIAM A. ROWE
JOHN M. FOSTER
THOMAS F. DELANEY PEER P. JOHNSON
HENRY S. PEARSON
BENJAMIN A. PATCH PHILIP K. ROWE
CHESTER C. POPE
Bank Hours : 8:30 a.m. to 1:30 p.m .; Saturday 8:30 a.m. to 12 m. Discount Days - Tuesdays
Commercial, Trust and Savings Departments
Member Federal Deposit Insurance Corporation
.20
BEVERLY CITY DIRECTORY, 1942
USING OLD DIRECTORIES
Complaint has reached the publishers and the Chamber of Com- merce that many persons have been sent miles out of their way and been given a wrong impression of the facilities of our city, through calling on certain non-progressive stores for the use of a City Directory. Some of these stores are said to be passing out, or allowing the use of directories two, three, four and even five years old. As the statistics show, the city registers a change of above 60 per cent in the directory reading matter in the A, B, C section every year. About two thousand new names are added and fifteen hundred erased. An average of over five thousand corrections are made in addresses, occupations, etc. Our impression is that the use of old directories ought to be stopped. If there is no law to stop it, then it is due to the intelligence of the community to expect that stores will be provided with latest editions, or cease the practice of allowing the ancient ones to be used. The public is quick to appre- ciate the courtesy of being allowed to use this indispensable guide to our city and the merchant or professional man who gives his customer the most reliable information to be had will not lose in reputation for being progressive. The other kind of a store with an old directory to hand out, will be rated as either behind the times in stock as well, or inattentive to the needs of its patrons. Surely the Directory is not expensive enough to warrant much argument in favor of using an old copy.
Banks
21
ADVERTISEMENTS
SALEM SAVINGS BANK
(INCORPORATED 1818)
The Second Savings Bank Incorporated in the United States
Assets
over $26,500,000.00
Deposits
over $23,000,000.00
Dividends distributed to Depositors
since 1818, have amounted to . over $33,500,000.00
President JAMES YOUNG, JR. Vice-Presidents
WILLIAM D. CHAPPLE J. FREDERICK HUSSEY
GEORGE A. MORRILL
WILLIAM E. NORTHEY
CHRISTIAN LANTZ
Trustees
WILLIAM D. CHAPPLE
HARRY E. FLINT
WILLIAM E. NORTHEY
JOSEPH J. THORNDIKE
GEORGE A. VICKERY
ROLAND A. STANLEY
GEORGE A. MORRILL
ARTHUR L. LOUGEE
CHRISTIAN LANTZ
EDWARD C. MACK
J. FREDERICK HUSSEY
JAMES J. WELCH
JAMES YOUNG, JR.
OLIVER G. PRATT
GEORGE S. PARKER
LEONARD CLARK
JOHN F. CABEEN
HORACE S. FOLLANSBEE
WALTER T. CREESE
FRANK T. GOODELL
HAROLD G. MACOMBER DAVID P. WHEATLAND
Clerk of Corporation (Pro Tempore) HORACE S. FOLLANSBEE
JAMES YOUNG, JR. WILLIAM D. CHAPPLE GEORGE A. MORRILL
EDWARD C. MACK
Auditing Committee
JAMES J. WELCH JOHN F. CABEEN
JOSEPH J. THORNDIKE
Treasurer ROLAND A. STANLEY
Assistant Treasurer EDGAR W. JOHNSON
Deposits from $1. to $4000. accepted in one name, and from $1. to $8000. on a joint account in two names.
New accounts may be opened and deposits made by Mail.
Permanent Dividend Orders may be filed at the bank and the dividends will be mailed April and October 16th.
· Bank Hours: Daily, except Saturday, 8:30 a.m. to 1:30 p.m. Saturday, 8:30 a.m. to 12:30 p.m.
Bank Building 125 Washington St., Salem "The Bank with the Chime Clock"
Finance Committee
JOSEPH J. THORNDIKE
Banks
22
BEVERLY CITY DIRECTORY, 1942
Merchants National Bank
The Only National Bank in Salem Member of Federal Deposit Insurance Corporation SALEM, MASS.
ORGAN
OFFICERS
HARRIS S. KNIGHT
Chairman of the Board
CHESTER F. VOORHEES President
ROLAND FITZ Cashier
WILLARD W. GOWELL
Assistant Cashier
ALICE C. SOWLE
Assistant Cashier
DIRECTORS
SAMUEL H. BATCHELDER
WILLIAM E. NORTHEY
FRANK E. BROPHY
GEORGE E. STEPHENSON
F. ELMER EATON
WALTER R. TANCH
FRANK J. HEALY
JOHN L. TUDBURY
HARRIS S. KNIGHT
CHESTER F. VOORHEES
ARTHUR L. LOUGEE
Naumkeag Trust Company 217 ESSEX STREET, SALEM, MASSACHUSETTS
TRUST
A
IK
NAUM
SALEM
COMPANY 'SSVW
Assets $8,000,000 MEMBER OF FEDERAL RESERVE SYSTEM
Member of the Federal Deposit Insurance Corporation
President
GEORGE A. VICKERY
Vice-President and Secretary CHARLES F. GRUSH
Treasurer
HAROLD G. MACOMBER
Assistant Treasurer
EDWIN F. WOODMAN
Assistant Treasurer
ELIZABETH M. ROWE
Assistant Trust Officer
FRANCES E. CURRIER
Manager Safe Deposit Vaults
P. J. CONNERY
Banks
23
ADVERTISEMENTS
BEVERLY CO-OPERATIVE BANK
INCORPORATED IN 1888
246 CABOT STREET BEVERLY, MASS.
Over Fifty Years of Service
Systematic Savings Mortgage Loans on Homes
OFFICERS
EDWARD S. WEBBER President RUSSELL P. BROWN ___. Executive Vice-President EARL E. GAY Vice-President
HERBERT C. NOREN Treasurer
BENJAMIN LEDERMAN, Attorney
DIRECTORS
Melville G. Grey
Clifford D. Baker Peter Scott
Robert L. Spiller
William C. Tannebring
Russell P. Brown George A. Foster
Earl E. Gay Charles E. Ober
Harold W. Lee
Lawrence P. Stanton
Leslie Morgan
Samuel H. Wallace
Edward H. Ober
Edward S. Webber
Beverages
24
BEVERLY CITY DIRECTORY, 1942
BEVERLY BEVERAGE CO. M. SELIGMAN
FULL LINE OF
Imported and Domestic Wines and Liquors Free Delivery BEER AND ALE BY BOTTLE OR CASE 313 RANTOUL ST. Tel. Beverly 239 BEVERLY, MASS.
THE LASTING IMPRESSION LEFT BY AN ADVERTISEMENT ON THE READER'S MIND IS THE THING THAT COUNTS.
People often call for articles or services which
they have seen uniquely advertised perhaps a year
before.
GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!
Builders - Building Materials
25-29
ADVERTISEMENTS
H. A. DOANE & COMPANY Contractors and Builders
PRIDE'S CROSSING, MASS.
Telephone 130-W Beverly Farms
Building, Altering, Jobbing, Etc., Estimates Cheerfully Furnished on New Work - Cabinet and General Interior Finishing Carefully Done
P. O. Box 195, Beverly Farms P. O. Box 6, Pride's Crossing MAIL ORDERS PROMPTLY ATTENDED TO
Shop and Office: 10 Common Lane, Near Pride's P. O. Residence, 26 High St., Telephone 130-R Beverly Farms
Pitman & Brown Company MILL AND CABINET WORK Lumber, Building Materials and Painters' Supplies Building Construction and Painting
40-44 BRIDGE STREET Tel. 3600 SALEM, MASS. J. J. JACKSON, Manager
EVERYTHING NAMEABLE that has a location IS IN YOUR DIRECTORY DO NOT LOAN YOUR BOOK TO ANYONE TO REMOVE FROM YOUR OFFICE
Building Materials - Building Movers
30
BEVERLY CITY DIRECTORY, 1942
THE GOVE LUMBER CO.
DEALERS IN
Lumber and Building Materials
Builders' Hardware, Doors, Sashes and Blinds Lime, Cement, Drain Pipe and Flue Lining Inside Finish, Paints, Oils, Etc.
Telephone 921 - 922
80 COLON STREET
BEVERLY, MASS.
BUILDING MOVERS AND SHORERS
RIGGERS HEAVY MACHINERY MOVING
B. F. GOODWIN & SON, Inc.
Frank W. Goodwin, 2d, Pres.
10 ORNE STREET
MARBLEHEAD
Telephone, Marblehead 0674
Builders
31
ADVERTISEMENTS
PASQUALE INCAMPO
MASON CONTRACTOR
Stone, Concrete, Mason & Plastering Work
Thirty Years Experience Satisfaction Guaranteed Estimates Given on Request Right Prices
Personal Attention Given to All Work
5 Kittredge St. Tel. 2068 Beverly, Mass.
You are appreciative of the service which only a good directory can give.
DO YOU MENTION IT TO OUR ADVERTISERS?
Only through their financial backing is this book made possible.
Building Wreckers
32
BEVERLY CITY DIRECTORY, 1942
Sullivan Building Wrecking Co. Henry F. Sullivan - Tel. 985-W
USED BUILDING MATERIAL OF EVERY DESCRIPTION FANCY PANELING AND ANTIQUE FINISH DOORS, WINDOWS, CLAPBOARDS, FLOORING BOARDS AND DIMENSION LUMBER STEAM BOILERS, PIPE, AND HARD BRICK
63 Federal, cor. Park Street Beverly, Mass.
A Co-operative Company Always Ready to Serve Your Needs
PUNCH
A full page advertisement here will give your business the punch that puts the story over :- after that it is up to the public.
Remember, people will buy where they feel the friendly relationship which creates confidence. Your con- fidence in your own business is shown best in your advertising.
Candies
33
ADVERTISEMENTS
JOHN'S CANDY SHOP JOHN SANIDAS, Proprietor
At our store you will find the highest grade of candies for reasonable charges. Call and inspect our candy kitchen. 174 CABOT STREET, BEVERLY, MASS. Telephone 3036
THE SIGN OVER YOUR DOOR
Is a good thing, isn't it? You would not think of doing business without it.
But it is only seen by those who pass your way.
If you could put a sign where everyone could see it, it would interest you, would it not?
THE DIRECTORY
is where people look for you when they want to do business. You should make it easy for them to find you by putting such information as the buyer wants in the Directory, properly indexed under all the head- ings where he might look for you.
To be properly registered costs less than to be left out.
CROWLEY & LUNT
Civil Engineer - Cleaners
34
BEVERLY CITY DIRECTORY, 1942
SALEM TEL. 901
BEVERLY RES. 3204-M
a
=
T. A. APPLETON
Civil Engineer and Surveyor
Superintendence, Surveys, Estimates and Drafting BEVERLY: 311 Essex St., Evenings and by Appointment SALEM: Room 13, Price Bldg., 237 Essex St., Town House Sq. Plans and Records of the late Charles A. Putnam and Guy W. Ricker on file
JOHN H. LEWIS
FRED W. LEWIS
LEWIS CLEANERS & DYERS INC. Fur Storage . Rug Cleaning
The Quality Cleaners and Dyers of North Shore Tel. Salem 0002 for Service and Satisfaction
54 LAFAYETTE STREET
SALEM, MASS.
Walter E. and Katherine M. Girard, Props.
Tel. BEVERLY 506
De-Luxe Cleansers & Dyers (Formerly Boysons)
Doubly welcome are our friends who tell their friends about our service
SATISFACTION GUARANTEED - ALL GOODS INSURED 85 CABOT STREET, BEVERLY, MASS.
T HERE is nothing that is confined within the limits of your town that has a name and location that cannot be found in your directory. It is the contents of your community between the covers of a book. Can you in- telligently be without it? Consult the contents page 39 it will surprise you.
CROWLEY & LUNT
Clothing
ADVERTISEMENTS
35
CLARK & FRIEND
225 ESSEX ST. Telephone 579 SALEM, MASS.
Men's Clothiers and Haberdashers
New and Exclusive Haberdashery LADIES' COATS and FURNISHINGS
KENNEDY'S
203 Essex Street, Salem - Tel. 1717 NEW TERMS Charge purchases are due and payable on or before the 10th of the second month following the month of purchase. APPAREL for MEN & YOUNG MEN
Sana Donahue
178 ESSEX STREET, SALEM - Telephone 1720 Salem's Reliable Store for Men Men's and Young Men's Clothing and Furnishings CHARGE IT - OUR LIBERAL BUDGET PLANS USE OUR ONE THIRD A MONTH PLAN, SEMI-MONTHLY, WEEKLY OR 30 DAY CHARGE
Baker® CHARGE ACCOUNTS
8 CENTRAL STREET SALEM, MASS.
Telephone 4575
CLOTHING For Men - Women and Children EASY WEEKLY PAYMENTS IF DESIRED
Colleges
36
BEVERLY CITY DIRECTORY, 1942
ENDICOTT A JUNIOR COLLEGE OF LIBERAL AND VOCATIONAL ARTS
DEVELOPING A PROGRAM OF ACTIVITIES WITH, BY AND FOR YOUNG WOMEN
George O. Bierkoe, A.M., B.D., President
Eleanor Tupper, A.M., Ph.D., Dean
Tel. Beverly Farms 418
AIMS AND OBJECTIVES
Endicott is a non-profit institution controlled by a group of well-known Trustees and Advisers who have se- lected a faculty which, on the basis of academic attainment and competence as individuals, make a rich contribu- tion to the junior college field.
Endicott is unique in its practical program which offers in addition to cultural subjects, guidance, training and actual experience in a vocation. The curriculum recognizes each student as a separate personality and offers to that individual a well rounded program for living.
Endicott aims to create an atmos- phere that will crystallize an apprecia- tion of spiritual values, a realization of the importance of social, athletic and extra-curricular activities as im- portant elements in the development of personality.
Located in a beautiful campus setting of eighty-two acres on New England's attractive North Shore a few miles from Boston, it enjoys physical advan- tages ideally suited to its educational program.
PRIDE'S CROSSING - Near BEVERLY - MASSACHUSETTS
THIS DIRECTORY
is a Representative of Your Community
It's Appearance is Important, for it is either a good Ad- vertisement or a bad one, depending upon your Cooper- ation.
Patronize the Advertisers who make this
Indispensable Volume Possible
Clothing
ADVERTISEMENTS 37
newmark's 207 ESSEX STREET, SALEM, MASS.
Smart Apparel For the Discriminating Woman
You Are Cordially Invited to Open a Charge Account With
BIXBY'S, INC. Coats, Dresses, Hosiery, Underwear, Millinery Also Men's and Boys' Clothing
144 Essex Street, Salem, Mass. 258 Cabot Street, Beverly, Mass. Tel. 3597 Tel. 2181
Our Men's Shop - 137 Essex St., Salem, Mass.
W. T. GRANT CO. 224-226 CABOT ST. BEVERLY
KNOWN FOR VALUES Tel. 331
ROPES DRUG COMPANY OPERATING SEVEN MODERN DRUG STORES ALONG THE NORTH SHORE Courteous and Efficient Service Quality Merchandise - Low Prices
SALEM (4 Stores) BEVERLY PEABODY and DANVERS
Elastic Bandages - Electricians
38
BEVERLY CITY DIRECTORY, 1942
CURTIS & SPINDELL CO.
MAKERS OF
SURGICAL APPLIANCES
SEAMLESS HEEL ELASTIC STOCKINGS, TRUSSES, CRUTCHES ABDOMINAL BELT, SACRO-ILIAC BELTS, ETC.
Telephone LYnn 5-4510
205 OXFORD STREET LYNN, MASS. .
GREENLAW ELECTRIC CO.
A reputation for first class work promptly done at reasonable prices is the result of more than thirty years' experience in the electrical business in Beverly.
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