USA > Massachusetts > Essex County > Beverly > The Beverly city directory and North Shore map 1942 > Part 2
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G. E. REFRIGERATORS MODERN ELECTRICAL APPLIANCES House and Factory Lighting Power and Heating Installation 71/2 and 9 Wallis Street Tel. 336 Beverly, Mass.
SPELLING
In looking up a name in the General Alphabetical Directory you must be sure of the spelling.
The Directory spelling is guaranteed to be 991/2% correct.
Crowley & Lunt.
Electric and Plumbing Supplies
ADVERTISEMENTS
39
DELANDE'S SUPPLY CO.
WHOLESALERS
Electric - Plumbing - Heating - Supplies Authorized Distributors for the Following Nationally Known Products
ARROW-HART HEGEMAN
ECONOMY FUSES
KILLARK FITTINGS
QUAD AND WHEELER REFLECTORS
NATIONAL WIRE & CONDUIT
NATIONAL BOXES
WADSWORTH SWITCHES
BOND FLASHLIGHTS AND BATTERIES DIEHL FANS CHASE-SHAWMUT -
DOMINION APPLIANCES WHITE CROSS
T R I C H E A T
PIERCE, BUTLER & PIERCE BOILERS AND RADIATORS DOLE & HOFFMAN AIR AND RADIATOR VALVES JENKINS' BRASS FITTINGS
HUMPHREY'S PLUMBING FIXTURES
T P
U N
G
56 LAFAYETTE ST. (Opp. Salem Laundry) Telephone 2608
SALEM, MASS.
E L E C
E
T R I C
Expressing
40
BEVERLY CITY DIRECTORY, 1942
FRASER MOTOR EXPRESS
SALEM, BEVERLY, PEABODY, DANVERS AND BOSTON-DAILY SERVICE
Common and Contract Carrier
Boston Office 58 BROAD STREET Tel. HANcock 9870
Salem Office 20 HERSEY STREET Tel. 3093
MUNROE AND ARNOLD-MERRITT EXPRESS, INC. A Name that Carries a Lot of Weight
Operating a Fast DEPENDABLE Express Service
between Boston, Salem, Peabody, Beverly, Danvers, Lynn Connecting with All Steamship, Rail and Truck Terminals
Boston Office Salem Office Peabody Office 424 Essex St. 1 Mill St. Tel. Peabody 57-58
529 Commercial St. Tel. CAP 9895-9896
Tel. Salem 1211-1212 Heavy Machinery Moving
Storage Warehouse at 336 Bridge Street, Salem, Mass.
ESTABLISHED 1867 JOHN E. HEALEY, Prop.
HOOGERZEIL'S EXPRESS
45 BARTLETT STREET
TELEPHONE 75
Local and Long Distance MOVING
General Trucking BEVERLY, MASS.
EVERYTHING NAMEABLE
that has a location IS IN YOUR DIRECTORY
If you do not find it, call us CROWLEY & LUNT
Expressing
41
ADVERTISEMENTS
JOHN SCANLON
LOCAL and LONG DIS- TANCE MOVING
JOIN SCANLON 35YehLÝ MASS.
JOHN SCANLON
LOCAL @ LONG DISTANCE MOVING
BEVERLY MASS
I. C. C. Carrier
14 Northern Ave.
All Goods Insured in Transit FURNITURE, PIANOS, STORE FIXTURES, ETC. Tel. 1714 Beverly, Mass.
Thousands of people see these pages. Your ad here costs 2 cents per day.
Therefore -
To be left out saves you less than a postage stamp, while proper representation means giving you business prestige. The Directory always carries the high class trade advertising.
Florists
42
BEVERLY CITY DIRECTORY, 1942
CHAPMAN'S GREENHOUSES GEORGE A. WILLIAMS, Prop.
FLORISTS and GARDENERS AND POTTED PLANTS FOR ALL OCCASIONS FUNERAL DESIGNS and WEDDING BOUQUETS
We Deliver or Send Anywhere Telephone 153
58 Hart Street
Beverly Farms
ERIC H. WETTERLOW & SON FLORISTS
FLORAL DESIGNS-CUT FLOWERS - PLANTS LANDSCAPE AND GARDEN WORK
49 Brook Street Tel. 179-W Manchester
EVERYTHING NAMEABLE
that has a location
IS IN YOUR DIRECTORY Allow Others the Privilege of Using It-but DO NOT LOAN YOUR BOOK TO ANYONE
Florists
ADVERTISEMENTS
43
TEL. 223 "SAY IT WITH FLOWERS"
DAN BURCHSTEAD FLORIST
FLOWERS FOR ALL OCCASIONS Funeral Designs a Specialty HOME ADDRESS 11 AMES STREET BEVERLY, MASS.
STORE 203 CABOT STREET BEVERLY, MASS.
Night Phone 398 Tel. 2848
COOK The Florist CHARLES H. COOK, Prop.
Cut Flowers Corsages Funeral Designs
Potted Plants
Wedding Bouquets
Pottery
TELEGRAPH DELIVERY SERVICE
261a CABOT STREET BEVERLY, MASS.
Crowley & Lunt Beverly, Mass.
Dear Sirs: Please make the fol- lowing change in your next directory, so that my occupation will read "bookkeeper" instead of "clerk" at the ABCo' .s plant and oblige
Yours very truly
John Blank
NOTE: The above is a sample of letters which we often receive and to which we always give attention.
Furnace and Stove Work
44
BEVERLY CITY DIRECTORY, 1942
WILLIAM H. STEVENS, JR. Stove, Furnace and Boiler Repairs Black - Tin Galvanized Pipe and Fittings Hot Air Furnaces Sold and Installed
BEVERLY, MASS. 10 RIVER STREET
Telephone 2996
OF COURSE ADVERTISING COSTS MONEY
One of the stock alibis of persons who do not adver- tise or register their business strongly in the Directory is that advertising is an expense.
Of course it is. So is window trimming, lighting, heat- ing, telephone service, postage, rent, cost accounting, price tags and almost everything else that helps to sell merchandise or service.
Yet no business man attempts to get along without these necessities. And most of them are advertising in one form or another.
Attractive windows are effective advertising only to those who pass the merchant's place of business. An in- viting interior, good lighting arrangement and price tags reach only those who come through the door.
But no merchant who wants to maintain even his present volume of business, to say nothing of increasing it, can hope to continue for very long, in the face of adver- tised competition, without some aggressive program to at- tract NEW customers-and when getting them also serving them with a directory handy for use.
Of course it costs money to advertise. But it may easily cost more money to lose that volume of business which is necessary to operate at a profit.
Furniture
45
ADVERTISEMENTS
4 Floors of . . QUALITY
FURNITURE AT
LOW PRICES
For Your Inspection at
KRANSBERG FURNITURE CO.
363 Rantoul Street, Beverly
Tel. 3140, 3141
HELENE E. BOSWELL
SLIP COVERS - Custom and Ready-Made Custom-Made Draperies and Bedroom Ensembles Upholstered Furniture, Rugs and Tapestries Shampooed by Von-Schrader Method 20 SWAN STREET, TEL. BEVERLY 1849-M
SPELLING
In looking up a name in the General Alphabetical Directory you must be sure of the spelling.
The Directory spelling is guaranteed to be 991/2% correct.
Crowley & Lunt.
Gas - Electricity
46
BEVERLY CITY DIRECTORY, 1942
TWO SERVICES
and your community
In this modern age electricity and gas play a prominent part in the development of a community. Whether it be for domestic, industrial or commercial purposes, these two services stand always ready - to act and to serve at the touch or turn of a switch.
The ease and simplicity of their usage has made us accept them "as a matter of fact." This acceptance in itself is a testi- monial to their high degree of efficiency.
Walk along any street, day or night, winter or summer, and you see just the outward signs of their existence. Then realize that, at this same time, in homes, stores and factories, these services are being utilized for even wider uses upon which our everyday existence is dependent.
Electricity and Gas - the perfect servants!
Beverly Gas & Electric Company
223 CABOT STREET
W ENGLAND POWER ASSOCIATION
BEVERLY, MASS.
Grain - Groceries
47
ADVERTISEMENTS
HERRICK GRAIN CO.
HAY, GRAIN and POULTRY SUPPLIES
Peat Moss A Specialty
Distributors of
Garland's Feeds
Fertilizer Lime and Cement
58 Park Street
POULTRY AND DAIRY FEEDS Tel. 701 Beverly, Mass.
Established Over 50 Years CULLIVAN'S MARKET 91 Cabot Street Tels. 754 - 755 Beverly, Mass.
QUALITY MEATS
NATION-WIDE
2 23
NATIONWIDE SERVICE GROCERS
Beverly's Superior Service Market Let Us Show You Our Modern Equipment SATISFACTION TO EACH PATRON IS OUR POLICY Several Deliveries in Beverly and North Shore District Daily WILLIAM CULLIVAN, INC.
North Shore Wholesale Grocery Co. B. FREDERICK YOFFA, Proprietor REAR B. & M. DEPOT
"The North Shore Live Wire Cash and Carry House" DISTRIBUTORS OF JOYCE MAYONNAISE Phones Beverly 15 - 16
60 RIVER STREET BEVERLY, MASS.
Groceries
48
BEVERLY CITY DIRECTORY, 1942
BUCCI'S MARKET
CHARLES BUCCI, Proprietor
262 RANTOUL ST. BEVERLY, MASS.
All of our many departments are stocked with the best to be obtained. Pure Olive Oil, Vegetables, Fruits and Table Delicacies. At our Meat Department you are assured of the best and at reasonable prices.
We delivery anywhere. May we have your order? Tel. 1430
PUBLISHERS SORTLAND BEVERLY
After thirty years of service this emblem on any Directory wherever you see it has come to stand for the best, most accurate information available at any cost.
The complete house-to-house canvass, careful editing and personal supervision of every publication, we believe,has been large- ly responsible for the good name of our publications. We intend to keep this high standard and better it. All we ask is your co-operation. The Directory is yours as much as ours.
Study the contents page carefully, and thoroughly - the completeness will amaze you !!
Hardware
49
ADVERTISEMENTS
ARTHUR E. BURTON HARDWARE
MOORE'S PAINTS - OILS - VARNISHES AND WALL PAPERS Garage, Garden and Kitchen Supplies :
27 West Street, Beverly Farms, Mass.
TEL. B. F. 118
WINER BROS., INC. HARDWARE, PAINTS AND OILS WALL PAPER
Builders' Hardware, Kitchen Ware, Plumbing Supplies Farm and Garden Tools Screening and Roofing
190-198 RANTOUL ST. Tel. 2300 BEVERLY, MASS.
We Deliver Anywhere
THE DIRECTORY is the foundation of all accurate information about your city or town. It costs money, is copy- righted and infringements will be prosecuted.
Don't guess at it and offend somebody with incorrect spelling
Hotels - Insurance - Real Estate
50
BEVERLY CITY DIRECTORY, 1942
80 RAILROAD AVENUE
BOND HOTEL
Ideal Hotel with Modern Convenience Suites If Desired REASONABLE RATES Opposite Boston & Maine Station
MAX BIRIN, Prop.
Lincoln Hotel ORILLE A. L'HEUREUX, Mgr.
Room Listing ROOMS FOR PERMANENT GUESTS AT VERY REASONABLE RATES
117 Lafayette Street Salem, Mass. Telephone 2208
JOSEPH P. BURKE REAL ESTATE - INSURANCE and REALTOR
173 Cabot Street, Room 11 Beverly, Mass.
Telephone: Office 1373-W Residence: 34 Abbott Street - Tel. 1373-R
For REAL ESTATE See LESTER O. STERLING
Real Estate and Insurance
222 CABOT ST. Rooms 15-16 BEVERLY, MASS.
MEMBER MASSACHUSETTS REAL ESTATE EXCHANGE TELEPHONE 681
Insurance - Real Estate
ADVERTISEMENTS 51
Beverly 885 Leslie Morgan, Pres. and Treas.
FORNESS & MORGAN, INC. All Forms of Insurance
LESLIE MORGAN Real Estate
173 CABOT STREET
BEVERLY, MASS.
LEE, FRASER & PATCH, INC. INSURANCE BENJ. A. PATCH REAL ESTATE
Tel. 2330 - 2331
Over Woolworth's
234 CABOT ST., BEVERLY, MASS.
CLEMENT C. ARCHER
Real Estate and Insurance
OFFICE : 234 CABOT STREET, ROOM 7 - TELEPHONE 1120 Residence: 37 Mason Street - Telephone 259
Office Phone 345
Residence Phone 1110
JAMES McPHERSON
Real Estate and Insurance 173 CABOT STREET
Savings Bank Building
Beverly, Mass,
-
Insurance - Real Estate - Jewelers
52
BEVERLY CITY DIRECTORY, 1942
WILLIAM A. FANNING
Insurance
52 MAPLE STREET
DANVERS, MASS.
TELEPHONE 1270
Jewelers . DANIEL : LOW & CO . fifrersmiths
DANIEL LOW'S in Salem Essex County's Leading Jewelers Since 1867
For Accuracy _ Use the Directory
For Inaccuracy-Use any old means of in- formation-ask somebody or guess at it- if you don't care who knows how careless your business methods may be.
53
ADVERTISEMENTS
THE LASTING IMPRESSION
LEFT BY AN
ADVERTISEMENT
ON THE READER'S MIND
IS THE
THING THAT COUNTS.
People go into stores to purchase articles which
they have seen uniquely advertised perhaps a year
before.
GOOD LASTING IMPRESSIONS
COUNT HEAVILY TOWARD
SUCCESS !
Landscape Architects - Laundries
54
BEVERLY CITY DIRECTORY, 1942
"Plants That Live"
TREES
SHRUBS
CHEBACCO
LANDSCAPE DESIGN
EVERGREENS
NURSERIES
CONSTRUCTION
PERENNIALS
ESSEX, MASS.
and MAINTENANCE
Stock Display and Sales Room, Essex-Gloucester Route 22 and 121
Belcher Street Tel. 140 Essex, Mass.
An Efficient Laundry SALEM LAUNDRY COMPANY
51-69 Lafayette Street
Salem, Mass.
Telephone Salem 1340 - 1341 - 1342 Marblehead 1340 - no cost to customer
ALL CLASSES OF LAUNDRY WORK A Service To Fit Every Budget RUG CLEANING-Domestic and Oriental. DRY CLEANING-Superior Quality (Odorless). COLD STORAGE-Furs, Woolens of Every Description. Stored in Our Own Vaults, 100% Insured and Guaranteed.
WORK COLLECTED - IN - SALEM, DANVERS, TOPSFIELD, MIDDLETON, BEVERLY, MARBLEHEAD, SWAMPSCOTT, PEABODY, WENHAM. HAMILTON, ESSEX AND ADJACENT NORTH SHORE
Summer Woolens Stored During Winter Months
COURT RECORDS SHOW THAT THE UNITED STATES GOVERNMENT
Recognizes City Directories as the highest Author-
itative Source of Public Information against all other imitative publications
FORESTRY WORK
Lawnmower Service
55
ADVERTISEMENTS
HAROLD W. BENDER LAWN MOWERS Power and Hand Locke, Moto-Mower, Eclipse
109 COLON STREET
BEVERLY, MASS. Telephone 173
THE LASTING IMPRESSION LEFT BY AN ADVERTISEMENT ON THE READER'S MIND IS THE THING THAT COUNTS.
People go into stores to purchase articles which they have seen uniquely advertised perhaps a year before.
GOOD LASTING IMPRESSIONS COUNT HEAVILY TOWARD SUCCESS!
Loans - Investments
56
BEVERLY CITY DIRECTORY, 1942
THE SALEM MORRIS PLAN CO. LOANS
THE MORRIS PLAN
INVESTMENTS
Hours : 8:30 A.M. - 1:30 P.M. and 6-8 P.M. Saturdays
Kinsman Building Tel. Salem 2060 83 Washington Street SALEM, MASS.
The impression that we are "well known" or that "everybody knows us" is a common fallacy of the business mind. Experts have studied the actual facts by practical questions aimed at the public. Their finding is this: The best known business man is only one- half as well known as he thinks he is.
Do not let this fallacious reasoning take a 1 toll from YOUR business - advertise it.
Machinists - Mattresses - Metals
ADVERTISEMENTS 57
Telephone 1626 All Work Given Personal Attention
E. A. THOMPSON
MILLWRIGHT AND MACHINIST
73 PARK STREET
Parts for Automobiles made and repaired. Marine and stationary engine work. Hangers, pulleys, belts, and shafting furnished. A full line of cap screws, bolts, etc., in stock.
REPAIR WORK IN ALL BRANCHES WE MAKE A SPECIALTY OF GRINDING LAWN MOWERS ESTIMATES FURNISHED ON REQUEST
Res. 29 Pierce Avenue Telephone 2272
BEVERLY MATTRESS CO.
51 CANAL STREET
SALEM, MASS.
Tel. Salem 604
Manufacturers of Mattresses and Studio Couches
We Specialize in Renovating and Sterilizing Mattresses, Box Springs and Studios GOVERNMENT AUTHORIZED STERILIZERS 29 Years' Experience
METAL HYDRIDES INCORPORATED
12-24 Congress Street, Beverly, Mass. TELEPHONE 1875
MAKE AN ABSOLUTE POINT OF CONTACT AND SAVE TIME WITH YOUR CUSTOMER BY USING HIS CORRECT NAME AND ADDRESS!
Milk - Monuments
58
BEVERLY CITY DIRECTORY, 1942
Bulrush Farm
Members Ayrshire Breeders' Association M. A. ASKMAN, Proprietor TELEPHONE 1266
BULRUSH FARM
Pure Ayrshire Milk and Cream - (Pasteurized or Raw) Herd, State and Federal Tested for Tuberculosis and Guaranteed Clean No milk sold except that produced on the farm. Ayrshire Milk averaging 4% butter fat is recommended by all leading physicians as a perfect Baby Milk and for invalids.
330 DODGE STREET NORTH BEVERLY, MASS. We Deliver in the City of Beverly, also Hamilton and Wenham
A. ABATE & SON DEALERS IN
Artistir Memorials
416 RANTOUL STREET BEVERLY, MASS. Tel. 517
....... .. 1.
Tel. Salem Office 871 - Res. 1983-M
M. J. O'ROURKE, Prop.
O'ROURKE BROS.
Quarry Owners and Manufacturers of all kinds of Cemetery Work
MEMORIAL CRAFTSMEN
IN MARBLE AND GRANITE 73 NORTH STREET
MORGAN
SALEM, MASS.
Music
ADVERTISEMENTS
59
YE BRUNSWICK MUSIC SHOPPE
WILLIAM B. ALMEN, Prop.
Brunswick, Victor, Decca, R. C. A. Victor, Columbia Blue Bird Records
Zenith, Philco, R. C. A. Victor and Emerson Radios Leedy and Ludwig Gibson Guitars King and Conn Band Instruments
Drums and Banjos
Radio and Instrument Repairing POPULAR AND STANDARD MUSIC
266 Cabot St., Beverly
Tel. 1722
"Everything in Music" Lefavour Music House
PHONE SALEM 3012
PIANOS RADIOS
Tuning and Repairs - Pianos to Rent 186 ESSEX STREET, SALEM, MASS.
MILLER'S MUSIC STORE
PIANOS
MUSICAL
RADIOS
INSTRUMENTS
MUSIC
RECORDS
THE HOME OF FINE INSTRUMENTS
149 ESSEX STREET TEL. 0142 SALEM, MASS.
Look at the Property Ownership indicated in the street sections in this book. Have you ever had such vital information in your hands before?
Newspapers
60
BEVERLY CITY DIRECTORY, 1942
The Salem Evening News Circulation Over 20,500
The NEWS is a modern newspaper in every depart- ment. It has a complete telegraphic service in the editorial rooms and secures from this source the news of the entire world just as soon as it IS news.
The NEWS covers Beverly and the entire North Shore District in a thorough manner.
Thus when you read The NEWS you are able to enlighten yourself with the doings of the day not only from local sections, but country wide and even from foreign climes.
The Beverly Branch Office of The NEWS is located at 290 Cabot Street, where news items may be left and arrangements made for advertising from the Beverly district.
Telephone Beverly 2380
YOU CAN ALWAYS DEPEND ON THE SALEM NEWS AS A REAL HOME NEWSPAPER
61
ADVERTISEMENTS
Advertising clubs and all successful advertising merchants agree that the most valuable asset in any form of advertising is
Name Advertising
Thus, by building up public knowledge of the name and, of course, keeping the public confidence in the goods sold, progress is made surely and business increases.
As an example, any large metropolitan store will admit that the hundreds of thousands spent in advertising are largely assets for the NAME OF THE STORE, as no single adver- tisement ever returns the cost of insertion in a large news- paper, in sales which can be checked up from that particular advertisement.
DIRECTORY ADVERTISING is rated Number 2, after newspapers, on the list of best available media for local name advertising. Its small cost, plus the value of the enumerated names, gives it heavy support.
A DIRECTORY
has a large potential "consultant use," easily proven to be
over a million readers a year ON A BASIS OF 1000 BOOKS ONLY IN A DISTRICT.
Consider the effect of this as NAME ADVERTISING, and do not forget that the book is commonly almost the first thing seen by newcomers in a district, who need facts and information.
Use of other substitute publication to answer queries was investigated by a special committee of the Springfield Cham- ber of Commerce and was found to suffer by comparison signally. The telephone book had eight names, where the Directory had a full page of names.
Oil Dealers
62
BEVERLY CITY DIRECTORY, 1942
BURSAW OIL CORPORATION North Shore Distributors of ESSO PRODUCTS
BUY AT THE Esso SIGN
General Offices: COLONIAL ROAD, SALEM, MASS. off Jefferson Avenue Telephones: Salem 4200, 4201
LELAND L. HERSEY, Propr.
LEE HERSEY
Ice, Range and Fuel Oils OIL BURNER SALES AND SERVICE Highest Quality Products - Visible Metered Service TEL. 1464 62 BRIDGE ST., BEVERLY, MASS.
ADVERTISERS Only through their financial backing is this book made possible.
Optometrists
63
ADVERTISEMENTS
DR. WILLIAM L. JENKINS OPTOMETRIST
Savings Bank Building, Room 17 TELEPHONE 192
Office Hours - 9 to 12 A.M .; 1:30 to 5:30 P.M.
CLYDE I. BEDELL OPTICIAN
EYES EXAMINED GLASSES MADE
Prescription Work a Specialty
272 Essex Street
Phone 0134
Salem, Mass.
WILLIAM J. GIBBONS OPTOMETRIST - OPTICIAN
Formerly with ANDREW J. LLOYD CO. Eyes Examined - Prescriptions Filled 292 ESSEX STREET SALEM, MASS.
Telephone 458 Convenient Budget Plan
COURT RECORDS SHOW THAT THE UNITED STATES GOVERNMENT Recognizes City Directories as the highest Author- itative Source of Public Information against all other imitative publications
CROWLEY & LUNT
Painters
64
BEVERLY CITY DIRECTORY, 1942
HERBERT BYE Painter and Decorator Paper Hanging and Wall Papers Everything in the Painting Line Estimates Given - Satisfaction Guaranteed
25 CHARNOCK STREET BEVERLY, MASS.
Telephone : Beverly 2263
RUSSO & MILLIKEN PLUMBING AND HEATING Oil Burner Sales and Service Sheet Metal Work
265-A RANTOUL STREET - BEVERLY, MASS.
Phone 1377
NORFOLK PAINT & WALLPAPER STORE
51 Washington St. Salem, Mass.
(Directly opposite the Bus Terminal)
Direct Factory Branch Tel. Salem 5320
SPELLING
In looking up a name in the General Alphabetical Directory you must be sure of the spelling.
The Directory spelling is guaranteed to be 991/2 %
Painters
ADVERTISEMENTS 65
Shop Telephone Beverly Farms 78-W
Residence Phone Beverly Farms 78-R
ESTABLISHED A HALF CENTURY
ELI R. HODGKINS CO.
West Street, Beverly Farms HOUSE PAINTERS, GLAZIERS and PAPER HANGERS DEALERS IN PURE LEADS, OIL AND COLORS Ceilings Tinted or Whitened
FRANK A. SCALE House Painters and Decorators Paper Hanging All Orders Will Receive Prompt Attention Shop and Office: 9 Mason St. Beverly, Mass. Telephone 2271-W
The lasting impression left by an advertise- ment on the reader's mind is the thing that counts.
People go into stores to purchase articles or to get service which they have seen uniquely advertised perhaps a year before. Good last- ing impressions count heavily toward success.
66
BEVERLY CITY DIRECTORY, 1942
There is a Fixed Cost of City Directory Production
There is a necessary fixed cost in production of a Directory. The City does not pay for it - the subscribers do.
If there were only ONE sponsor he would necessarily bear the whole cost.
If there were 1,000 sponsors each would bear 1/1,000 of the cost.
MORAL: To keep directory costs DOWN and directory service UP, do your share. Don't be a Borrower - Be Fair.
Merchants referred to as "Borrowers" of the Directory unthinkingly injure themselves in the public estimation. Someone else has to pay for it for them.
A Directory Good Enough to Use is Good Enough to Advertise in.
Photographers - Photo-Engravers
ADVERTISEMENTS 67
THOMAS STUDIO
Commercial Photography
Photo Finishing
Copying, Enlarging and Coloring
Home Portraits and Photostats
101 WASHINGTON ST.
SALEM, MASS.
Telephone 4187
COMMERCE ENGRAVING, INC.
Designing
Illustrating Photo-Engraving
7 Willow St.,
Tel. LYnn 5-2365
Lynn, Mass.
Keep The Directory At Your Elbow AND SAVE TIME!
MAKE AN ABSOLUTE POINT OF CONTACT WITH YOUR CUSTOMER BY USING HIS CORRECT NAME AND ADDRESS!
Plumbers
68
BEVERLY CITY DIRECTORY, 1942
JOHN F. CABEEN CO. PLUMBING, HEATING and SHEET METAL WORK
Williams OIL-O-MATIC Fuel Oil Burners Frigidaire Electrical Refrigeration SALES and SERVICE
81 NORTH ST., SALEM, MASS.
Tel. SALEM 2200 Tel. BEVERLY 898-W
A. J. CALLAHAN
Plumbing and Heating ESTIMATES UPON APPLICATION Shop: 24 Oak St. Telephone 326-W Residence: 29 Haskell St., Tel. 326-R BEVERLY FARMS - MASS.
W. J. PIERCE- Tel. B. F. 65-R WILBUR J. PIERCE & CO. PLUMBING
Steam and Hot Water Heating and Roofing LYNN OIL BURNERS
Rear 19 WEST ST., BEVERLY FARMS Phone 65-W
NOTE: Directory Spelling in
CROWLEY & LUNT DIRECTORIES
is always dependable.
Especial effort is made to conform to each person's own particular way of spelling his or her name.
Plumbing - Plumbing Supplies
ADVERTISEMENTS
69
H. GUY LYMAN CO. Plumbing, Heating and Paint Supplies
Standard's
Wholesale and Retail
Service and Installation®
Estimates Free
OIL BURNERS
Well Driving and Pumping Systems
Office Phone : Beverly 720 - Residence Prop. Phone: Beverly 2140 325-329 Rantoul Street Beverly, Mass.
RUSSO & MILLIKEN PLUMBING AND HEATING Oil Burner Sales and Service Sheet Metal Work
265-A RANTOUL STREET - BEVERLY, MASS. Phone 1377
CROWLEY & LUNT DIRECTORIES ARE ALWAYS DEPENDABLE Especial effort is made to conform to each person's own particular way of spelling his or her name.
f
Real Estate - Restaurants - Roofers
70
BEVERLY CITY DIRECTORY, 1942
For the Best Service in Real Estate, See DAVID FRYE 1
REALTOR
265 Essex Street - - Salem, Mass.
PHONE 0456
RENTALS Furnished and Unfurnished
SALES
Seashore and Country
MARGUERITE G. WRIGHT North Shore Properties
HAWTHORNE HOTEL - SALEM, MASS.
Washington Square
Tel. 4099 or 4080
Fried Clams to Take Out-Pints - Quarts Try Our Clam Cakes
NORTH SHORE RESTAURANT MR. & MRS. ROUMAS, Props.
LOBSTER, STEAK and CHICKEN DINNERS CHOICE LIQUORS - ALES - BEERS & WINES Open Sundays for Meals Only 104 CABOT STREET Tel. 2968 BEVERLY, MASS.
J. P. MULLIGAN ROOFING CO. SHOP: REAR 24 CABOT STREET
Asphalt Shingling, Slate, Tar and Gravel Roofs Sheet Metal Work
Copper and Tin Roofs, Conductors and Gutter Work
Residence : 29 Federal Street, Beverly - Telephone 1475
Rubber - Rubber Stamps - Stationers - Storage
ADVERTISEMENTS 71
COR-NIX RUBBER CO.
COR-NIX CO., Proprietors
Eastman Kodak Representative
Wholesale-Retail
Developing and Printing
Rubber Goods - Sporting Goods 248 Cabot St. Tel. 2405
Folding, Stitching, Binding, Punching, Perforating, Round Cornering, Padding, Numbering, Numbering Machines
RICHARD W. SKEFFINGTON RUBBER STAMPS
RULER and BINDER
128 Margin St., Salem, Mass. Telephone 771
L. B. MOODY CO. WALTER R. TANCH, Pres. & Treas.
STATIONERS
Office Supplies, Blank Books, Loose Leaf Specialties Mimeograph Stencils, Ink and Supplies GREETING CARDS FOR ALL OCCASIONS Fountain Pen Headquarters, Circulating Library, Magazines 133 WASHINGTON ST. Tel. 670 SALEM, MASS.
STORAGE SPACE
For Household Goods and Merchandise
Building Protected by A.D.T. Burglar Alarm also New Sprinkler System Makes Insurance Rates Low
SALEM STORAGE WAREHOUSE
295 Bridge Street Salem, Mass.
Telephone 1003 EDW. J. GAGNON, Manager
72
Tailors - Typewriters
BEVERLY CITY DIRECTORY, 1942
Established 1902
Telephone 209
D. H. MAMPRE
Maker of Fine Riding Habits - Ladies' Tailor and Furrier REMODELING - REPAIRING A Visit to My Establishment would be to Your Advantage 242 Cabot Street Beverly, Mass.
LOUIS GROSSMAN Fine Tailoring Our Work Will Please You - Call and See Us Pressing, Cleansing, Repairing and Alterations 105 CABOT STREET BEVERLY, MASS. Telephone 815
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