USA > Massachusetts > Suffolk County > Boston > Metropolitan Boston; a modern history; Volume II > Part 42
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The boundaries of the district burned over were,-beginning at the foot of Summer Street, taking both sides of that street,-Summer, Washington, Milk to the rear of the new post office and around it, Devonshire, Water (both sides), Congress, Lindall, and Oliver, to the water front. One could stand at the corner of Washington and Franklin streets, and see the masts of the shipping in the harbor. Seven hundred and seventy- six buildings, of which all but sixty-seven were of brick or stone, were consumed. Fourteen lives were lost, seven being firemen. Comparatively a small number of dwelling houses were destroyed. The poor suffered rather from the loss of employ- ment than from being homeless. Measures of relief were organized at once, but the assistance which was freely given and generously tendered by the people of other cities was declined. The sum of $341,913.68 was collected, but it was not all needed, and about $20,000 were returned to the donors.
The work of rebuilding began almost immediately, and was prosecuted energetically. The earliest structures were solid, but plain architecturally. That was, nevertheless, not to be the general fashion. An increasing tendency to picturesqueness of style and higher ornamentation was observed; and in the course of two years the whole district had been rebuilt in all respects better than before the fire. Advantage was taken, mean- while. of the opportunity to improve the avenues. Numerous changes were made. Sum- mer Street was widened, and so were Washington, Hawley, Milk, Devonshire, Oliver. and others. Post Office Square was laid out. Pearl, Franklin, and other streets were extended. The expenses of these changes was very great, but it was wisely incurred. The gain in convenience, in appearance, and in security was worth all the money expended.
Indirect Results of the Destruction-The fire did not scatter the mer- cantile establishments all over the city, as might be expected ; fire never has done that in Boston. In 1825 fire destroyed fifty stores, involving a loss of one million dollars on Kilby and Central streets, and yet brought
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about very little change in the character of the business formerly carried on there. In 1793, the square from Pearl Street to the water was destroyed, but more stores were built on the area than before, and the same is true of the fires of 1760, of 1787, and of 1711, which burned the Town House, the old meeting house of the First Church and a hundred buildings. All became business quarters of greater importance after each conflagration ; fire to Boston meaning more of a destruction preceding a greater building up, the sweeping away of confining walls that more room may be had. The losses of the fire of 1872 were great, but were made up, in a measure, by the increased value of the land, and by a greater and more profitable business carried on more economically in larger, better buildings. It is remarkable how many of the present structures in the burnt district have stones bearing the date of 1873. The widened streets have proven advantageous, but the section has become congested again. Restrictions in the building laws are bringing about a better class of construction, and the improvement of the water supply, together with vastly improved fire department and fire-fighting equipment, assure that another disaster as that of fifty-five years ago will never be repeated, unless it be the result of a combination of unforseen circumstances.
The Greater Boston Retail District-As has been indicated, Boston still has a remarkably compact retail district, and one which does a busi- ness all out of proportion to its size or the population of the city. The real Boston extends for miles outside of the limits of the metropolis, this larger Boston being made up of what is known as the metropolitan dis- trict, a region covering more than four hundred square miles, with forty towns and cities, and a population approaching two millions. And this is all inherently a part of Boston, and not a section of scattered municipali- ties whose interests are disconnected with that of the center. Many of the public utilities of the district now function as cooperative affairs. Industries have their plants in one part of the district and their offices and stores in Boston proper. The whole section is populated by many whose business is carried on in the city. The chance stranger traveling about the metropolitan district is at a loss to know when he is in the hub of it or has passed into one of the neighboring towns. He is at even a greater loss to understand why this, one of the mose densely populated sections in the United States, should be functioning under forty separate governments. Only in greater New York City can one find anything to compare with it for density of population and natural community of interests.
Some Statistics of the Modern Mercantile Interests-There are prob- ably 20,000 retail stores in the metropolitan district, some of which are
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large and do a great business. There are more than 5,000 manufacturing establishments in the region, with an annual wage total of one quarter of a billion dollars. Of these plants, Boston proper has a fair number, the city having but a small area as compared with the district. Of the stores it has more than its share, and these are of the most variety and greatest size in New England, for the city is the shopping center for three times the number of citizens who live in it. Thus it comes about that the metropolis has thirteen department stores, one at least of which employs 5,000 people, and whose sales annually exceed $80,000,000. Nor is this the only one, for another exceeds this amount and several others approach it. The total annual sales of the department and specialty stores of Bos- ton are estimated to exceed $300,000,000. It is said that the annual busi- ness of the department stores have doubled every ten years for several decades. Every day there pours into the down-town section of the municipality almost as many people as are credited to the city by the census figures of 1920. It is not in any way suprising that the retail busi- ness of Boston has assumed such enormous proportions.
The department stores are, after all, not all there is to the mercantile interests of the city, for there are a multitude of specialty shops, chain stores, departmentalized-grocery stores, besides the local retail shops found in all parts of the municipality. Close about the department stores are clustered the specialty shops, models of their kind, the sort which have sent the "Boston Store" to towns and cities all over the United States. There could be no more striking testimonial to the high character of these specialty stores than the fact that so many places have thought it good business to label their shops with this name. Many of these stores have an unbroken history covering a century. There is tradition behind them, and they often cater to customers of the second and third generations.
Progressiveness of the Merchants of Today-The longevity of many Boston business houses is no sign of a lack of progressiveness. Owing to conditions and habits, store exteriors are often of an ancient type, but within all is modern and novel. There is little attempt at showiness, but many of them are patterns of convenience, attractiveness and efficiency. The Boston merchant will spend thousands on better methods of con- ducting his business, but nothing for the merely ornamental. Few know better than he how to transact the largest amount of trade on the least floor space, and at the lowest expense. The same progressiveness shows itself in other ways. "They are distinguished for their cooperative atti- tude in the support of National associations. The head of one depart- ment store was largely instrumental in organizing the Retail Research Association, which makes extensive studies of department store problems
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for the whole country. A powerful Nation-wide association of specialty stores sprang from the efforts of a local merchant. The Mercantile Health Association embodies the cooperative effort of retail business men to solve the sanitary and hygienic problems of the trade." It is not gen- erally realized that Boston merchants originated many of the merchan- dizing ideas which are used all over the world. Here was started the basement counter now known everywhere; the systematic development of comparison departments ; the all-day cooperative radio broadcast of news of interest to shoppers. Boston was the first city to recognize the need of systematic training of sales-people, and founded a school to this end. The city's public schools took the lead in providing courses in retail salesmanship.
It is not the intention of this chapter to provide a shopper's guide to the retail district of the metropolis, but there follows a list of the more important merchants and firms doing business on the principal streets of the district, with the character of the store and its location on the street. The data from which it was made comes from a pamphlet issued in 1927 by the Retail Trade Board, of the Chamber of Commerce, itself an organi- zation of nearly a hundred stores engaged in retailing :
Arlington Street- No.
Paine Furniture Co., Furniture .... 81
Atlantic Avenue-
Mitchell Woodbury Co., China and Glassware 560 Lehrburger Asher, Inc., Fur- riers 60 Matthew F. Sheehan Co., Catholic Church Goods 22
Carbone, Inc., Florist.
Devonshire Street-
Chandler & Farquhar Co., Hard- ware 260
Franklin Street-
Dennison Mfg. Co., Stationers .... 26 Jones, McDuffee & Stratton, Corp., China and Glassware .. 33
66
Chas. R. Lynde, China and Glass- ware 424
Manahan, Inc., Specialty. 280
Nickerson's, Inc., Specialty 98
Otto J. Piehler, Inc., Furriers. 407 Pinkham & Smith Co., Opticians. 292-294 M. Steinert & Sons Co., Pianos ... 162 Yamanaka & Co., Specialty. 456 Bromfield Street ---
Wm. A. Butterfield, Books and Lending Library 59
Joseph L. Clapp, Hatter and Fur- rier 32
The Old Corner Bookstore, Books. 50 Dr. Reed Cushion Shoe Co., Shoes. 54 Robey-French Co., Photo Supplies 38 L. Rosoff, Delicatessen. 131/2
Canal Street- No.
Wm. Leavens & Co., Inc., Furni- ture 32
Chauncey Street ---
Boylston Street --
Louis F. Bachrach, Inc., Photo- graphs
647 342
Edison Electric Illuminating Co., Electrical Supplies 39
Hill & Bush Co., Specialty. 372
L. P. Hollander Co., Department. . 202 Charles W. Homeyer & Co., Music and Musical Instruments. . 458
Lamson & Hubbard Corp., Furriers 330 Thorp & Martin Co., Stationers ... Hamilton Place ---
Hewins & Hollis, Men's Clothiers and Furnishers 4 Harrison Avenue-
Credit Reporting Co., Credit Serv- ice II6
Hawley Street ---
Cotton & Gould, Books and Sta- tionery 26 State Street ---
Hodgson Kennard & Co., Inc., Jewelers 23 Summer and Winter Streets ---- Conrad & Co., Specialty ... 23 Winter St. C. F. Hovey Co., Department. · 33 Summer St.
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No.
No.
Geo. H. Lloyd-Mansfield Co., Op-
ticians .47 Winter St. Thomas Long Co., Jewelers ... .42 Summer St.
Palmer's Corset Store, Specialty. . .52 Winter St. The Shepard Stores, Department. . .30 Winter St.
Smith Patterson Co., Jewelers ....
.52 Summer St. A. Stowell & Co., Inc., Jewelers ... .24 Winter St. F. Vorenberg Co., Importers ... .15 Winter St. W. W. Winship, Leather Goods ... 71 Summer St. Temple Place-
Beattie & McGuire, Specialty. 29
The Cora Chandler Shop, Corsets and Apparel . 50 D. R. Emerson Co., Specialty ..... 31-35 Jays, Inc., Specialty. II
Jones, Peterson & Newhall Co., Shoes 51
Thayer, McNeil Co., Shoes. 47
Thresher Bros., Specialty. 19
G. M. Wethern Co., Millinery 21
T. D. Whitney & Co., Specialty ... 39
Tremont Street ----
Butler's, Department 90
Chandler & Co., Department. . 151
Peter L. Flynn Co., Specialty. 164
Houghton & Dutton Co., Depart- ment 55
Houghton-Gorney Flower Shop. Park St. Church
Jackson & Co., Furriers. 161
Mark Cross Co., Leather Goods ... I45 F. P. O'Connor Co., Specialty. 157 S. S. Pierce Co., Grocers .. . 69 Shreve, Crump & Low Co., Jewelers 147 E. T. Slattery Co., Specialty . .. . 154-158 R. H. Stearns Co., Department .... 140 Henry H. Tuttle Co., Shoes .. 159 Winchester Co., Sports Clothes ... 148 Washington Street-
J. Andrews Co., Shoes. .. . At Temple P1. Bigelow, Kennard & Co., Jewelers. 51I P. F. Bonney's Sons, Specialty . ... 459 Wm. Filene's Sons Co., Specialty. 426 The E. B. Horn Co., Jewelers .. . 429 Gilchrist Co., Department. . 417
Geo. L. Griffin & Co., Inc., Furriers and Hatters 370
Jordan Marsh Co., Department. 450
Joyce Bros. & Co., Retail Clothing. 782 Leopold Morse Co., Men's Clothiers and Furnishers 137
C. E. Osgood Co., Furniture. 744
John H. Pray & Sons Co., Carpets, Rugs, Draperies 646
J. S. Round & Co., Jewelers. 734
Scott & Co., Ltd., Men's Clothiers and Furnishers 340
N. Sallinger, Inc., Clothing. 501
Summerfield Co., Furniture. 729
Talbot Co., Clothing. 403
Touraine Glove Co., Gloves, Ho- siery 453 R. H. White Co., Department. . 518 Willson's Shoe Shop. 388 Bernard M. Wolf, Inc., Clothing .. 339 Wright & Ditson, Sporting Goods. 344
West Street ---
MacDonnell's, Inc., Specialty. 86 T. E. Moseley Co., Shoes. 39
Organizations in Business and Industry-The following is a list, based on the Boston Directory of 1926, of the business, industrial and professional organizations with headquarters in the city :
Adjustment Bureau of the Boston Credit Men's Association, 136 Federal, room 603, Charles Fletcher, president; H. A. Whiting, secretary and treasurer.
Advertising Club of Boston, formerly Pilgrim Publicity Association, Hotel Bellevue, 21 Beacon, William F. Rogers, president; Watson M. Gordon, vice-president ; George D. Moulton, treasurer ; Herbert Stephens, secretary.
Affiliated Technical Societies of Boston, 88 Tremont, room 715, Frederick M. Gib- son, chairman; Frederick A. Eustis and Thomas S. Knights, vice-chairmen; Alfred Kellogg, treasurer; Peter D. G. Hamilton, clerk; John B. Babcock, executive secretary.
American Association of Engineers, Boston Chapter, 88 Tremont, room 715; Eric A. Champlin, president ; Athol B. Edwards, treasurer.
American Association of Textile Chemists and Colorists, Louis A. Olney, presi- dent, Lowell; Walter E. Hadley, secretary, Newark, N. J .; Winthrop C. Dur- fee, treasurer, 516 Atlantic Avenue.
American Chemical Society, Northeastern Section, H. C. Lythgoe, chairman ; Ly-
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man C. Newell, vice-chairman; R. W. Williams, treasurer; W. G. Whitman, secretary, Massachusetts Institute of Technology, Cambridge.
American Cotton Waste Exchange, 222 Summer, 8th floor, C. R. Smith, Philadel- phia, Pennsylvania, president; Russell N. Dana, Pawtucket, first vice-president ; J. F. Hughes, Philadelphia, Pennsylvania, second vice-president; Samuel H. Roberts, secretary; Walter D. Lane, 200 Summer, treasurer.
American Marine Mutual Association of Masters and Mates of Ocean and Coast- wise Vessels, 114 State, room 606. Melvin S. Wentworth, president; John H. McAvoy and Otto Johnson, vice-presidents; Albert J. Monroe, secretary and treasurer.
American Society of Certified Public Accountants, Harry F. Lunsford, president, Kansas City, Missouri; Edwin L. Pride, vice-president, 40 Central, Boston ; Charles Hecht, New York City; A. Lee Rawlings, Norfolk, Virginia; Harry B. Scott, Los Angeles, California, vice-presidents ; J. A. Counsellor, treasurer, Washington, D. C .; Wilbur L. Harrison, secretary, Washington, D. C.
American Society of Landscape Architects, Inc., James L. Greenleaf, president ; Arthur A. Shurtleff, vice-president; S. Herbert Hare, treasurer; Bremer W. Pond, secretary, 18 Tremont, room 731; Bradford Williams, executive secre- tary, 9 Park, room 25.
American Trademark Association, Inc., 17 Milk, room 33, Francis A. Adams, New York, president; Harold C. Hansen, treasurer.
Associated Industries of Massachusetts, 31 St. James Avenue, room 950, Joseph C. Kimball, president; Theodore W. Little, treasurer ; Charles R. Gow, assistant treasurer ; George R. Conroy, secretary for executive committee; Orra L. Stone, general manager.
Bank Officers' Association, William T. Killoren, president; William Willett and Joseph E. Scanlon, vice-presidents ; George P. Nason, secretary ; Harold A. Yeames, treasurer, 199 Washington.
Bar Association of the City of Boston, library, P. O. Building; George R. Nutter, president ; Thomas W. Proctor, first vice-president; Herbert Parker, second vice-president ; L. Cushing Goodhue, secretary, 84 State, eleventh floor ; How- land Twombly, treasurer, 84 State, tenth floor.
Boston Association of Retail Druggists, Inc., John R. Sawyer, president; Lyman W. Griffin, treasurer ; Charles H. Davis, secretary, 760 Washington, Dorchester. Boston Better Business Commission, Inc., 201 Devonshire, room 208, George S. Mumford, president ; Thomas P. Beal, treasurer.
Boston Board of Fire Underwriters, 40 Broad, fifth floor, William Gilmour, presi- dent ; Walter S. Gierasch, vice-president; F. E. Cabot, secretary and treasurer ; William H. Winkley, manager.
Boston Boot and Shoe Club, 166 Essex, Horace R. Drinkwater, president; Frederic M. Haynes, treasurer; Thomas F. Anderson, secretary.
Boston Building Congress, 6 Beacon, room 821, Wm. Stanley Parker, president ; Arthur C. Tozzer, treasurer ; R. C. Van Amringe, executive secretary.
Boston Chamber of Commerce, 80 Federal, thirteenth floor, Roland W. Boyden, president ; W. Irving Bullard, Henry S. Dennison and Clarence G. McDavitt, vice-presidents ; Frank C. Nichols, treasurer ; James A. Mckibben, general secretary.
Boston Chapter American Institute of Banking, 14 Beacon, room 401, T. Edward Keller, president; Charles Stratton and Olney S. Morrill, vice-presidents ; Charles T. Bruce, treasurer ; George A. Kyle, secretary.
BOSTON CHAMBER OF COMMERCE BUILDING, ERECTED IN 1924
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Boston Fruit and Produce Exchange, over Faneuil Hall market; Francis V. Mead, president; William A. Doe, vice-president; Alton E. Briggs, executive secre- tary ; Harvey E. Sleeper, treasurer.
Boston Grain and Flour Exchange, 177 Milk, Albert K. Tapper, president; Richard E. Pope, first vice-president; Edward H. Day, second vice-president ; Frank W. Wise, treasurer; Louis W. Pass, secretary.
Boston Insurance Clearing House Association, 40 Broad, room 327, William H. Rogers, chairman; F. G. Farquhar, secretary and treasurer.
Boston Life Underwriters' Association, Edward I. Brown, president; William S. Phelps, A. Stanford Wright, vice-presidents; Paul Ramsay, treasurer; Wil- liam E. Collins, Jr., secretary, 185 Devonshire.
Boston Marine Society, 177 Milk, room 717, Captain Harold L. Colbeth, president ; Captain Andrew A. Cory, vice-president; Captain Samuel Pray, treasurer ; Captain Aberdeen H. Child, secretary.
Boston Post The Society of American Military Engineers, president, S. C. God- frey, Custom House; L. A. Armistead, secretary, 711 Park Square building.
Boston Real Estate Exchange, 7 Water, rooms 209-217, Arthur N. Maddison, pres- ident; Francis R. Bangs, Fred Holdsworth and William J. Keville, vice-presi- dents; Charles E. Lee, executive secretary and treasurer.
Boston Section, American Institute of Electrical Engineers, 88 Tremont, room 715, C. R. Hayward, chairman.
Boston Section, American Institute of Mining and Metallurgical Engineers, 88 Tre- mont, room 715; Carl R. Hayward, chairman; S. D. Mclaughlin, secretary. Boston Section, American Society of Mechanical Engineers, 88 Tremont, room 715; Nathan Cheney, chairman; M. K. Bryan, secretary, 200 Devonshire, room 1048. Boston Society of Civil Engineers, 715 Tremont Temple; Charles W. Allen, presi- dent; Frank O. Whitney, treasurer; J. B. Babcock, secretary.
Boston Typothetæ Board of Trade, headquarters, 80 Federal, room 846; E. E. Nel- son, secretary and manager.
Boston Wholesale Grocers' Association, Arthur England, president; Clarence E. Hanscom, secretary and treasurer, 45 Commercial.
Boston Wool Trade Association, 263 Summer; Walter P. Wright, president; Claude H. Ketchum, vice-president; F. Nathaniel Perkins, secretary and treasurer.
Brokers Board of the Boston Real Estate Exchange, 7 Water; Charles E. Howe, chairman; William Pease O'Brien, vice-chairman; John Codman, secretary and treasurer.
Business Historical Society, The, Harvard Business Library, North Harvard and Charles River Parkway, Br .; Trustees, Charles H. Taylor, president; Fred- eric H. Curtiss, vice-president; Allan Forbes, treasurer; Edward H. Redstone, clerk; John F. Oldham, George A. Rich and George Woodbridge; Librarian, Charles C. Eaton ; Committee on Affiliated Membership and University Cor- respondence, Edwin F. Gay, LL. D., chairman; Arthur H. Cole, Ph. D., secre- tary; committee headquarters, 22 Holyoke House, Cambridge.
City of Boston Hotel Association, A. W. Hodgson, president; W. M. Bireley, vice- president ; George H. Clark, secretary-treasurer ; 294 Washington, room 3664. Clothing Manufacturers' Association of Boston; meets at 136 Federal; Walter C. Billings, president; William Ripley, treasurer ; 76 Essex.
Coal Exchange of Boston, 141 Milk, room 934; William A. Clark, president and secretary; W. E. MacCurda, treasurer.
Met. Bos .- 45
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METROPOLITAN BOSTON
Dorchester Board of Trade, 218 Adams, Dorchester; Nathan W. Robinson, presi- dent; William M. Robinson, treasurer; John J. Dailey, secretary.
Insurance Society of Massachusetts, Walter J. Dayton, president ; Ambrose M. Mur- phy, Peter A. Collins, and Leslie E. Knox, vice-presidents; Byron M. Allen, financial secretary and treasurer; Harold C. Read, recording secretary, 119 Water.
Kiwanis Club, meets weekly at Boston City Club, 14 Somerset; Irvin E. Dier- dorff, president; Arthur M. Clark, vice-president; Earl R. White, treasurer ; Melvin W. Kenney, secretary.
Manufacturers Research Association, 80 Federal, room 703; H. S. Dennison, presi- dent; W. A. Viall, vice-president; A. P. Thompson, secretary and treasurer ; R. L. Tweedy, managing director.
Market Men's Relief Association, Boston Fruit & Produce Exchange, room 100; Charles E. Gerrish, president; Charles A. Berry, vice-president; Charles E. Mills, secretary; Leonard W. Henderson, treasurer.
Massachusetts Association of Real Estate Boards, 7 Water; Harry T. Turner, president, Lynn; Howard Whitcomb, vice-president, Boston; Charles E. Lee, secretary and treasurer, 7 Water.
Massachusetts Association of Women Lawyers, Mrs. Theresa A. Crowley, presi- dent; Miss Theresa C. Dowling, Court House, corresponding secretary; Mrs. Susanne P. Shallna, recording secretary; Miss Sarah J. Coyle, treasurer.
Massachusetts Bar Association, Franklin G. Fessenden, president, Greenfield; Frank W. Grinnell, secretary, 60 State; John W. Mason, Northampton.
Massachusetts Civic Alliance, Winslow W. Churchill, president; Robinson Y. Rus- sell, treasurer; Eben W. Burnstead, secretary, 8 Beacon, room 33.
Massachusetts Civic League, 3 Joy ; Joseph Lee, president; Mrs. Wenona Osborne Pinkham, secretary.
Massachusetts Cooperative Bank League, John W. Parshley, Fitchburg, president ; Herbert F. Taylor, Jr., secretary and treasurer, 53 State, room 415.
Massachusetts Federation of Labor, II Beacon, room 818; Michael J. O'Donnell, president; Martin T. Joyce, secretary and treasurer.
Massachusetts Leather Manufacturers' Association, 161 Summer, room 67; J. C. Lilly, president ; Willis R. Fisher, vice-president; Charles H. Eglee, treasurer ; Marion Lidstone, secretary.
Massachusetts Retail Grocers' and Provision Dealers' Association, 46 Clinton, room 509; William N. Curtis, president, Medford; Frank E. Willis, secretary, Boston.
Massachusetts Safety Council, 6 Beacon, room 407; Howard Coonley, president ; Frank A. Goodwin and Edward Dana, vice-presidents; Thomas P. Beal, treas- urer ; Lewis E. MacBrayne, general manager.
Massachusetts State Chamber of Commerce, II Beacon, room IIOI; Samuel H. Thompson, president; Edward G. Stacy, secretary; Charles E. Stanwood, treasurer.
Master Builders' Association, 77 Summer, third floor; Donald M. Blair, president ; Walter S. Gerry, vice-president; William H. Sayward, secretary and treasurer. Merchant Tailors' Exchange of the City of Boston, V. J. VanNeste, president ; A. P. Sears, treasurer ; Samuel H. Spring, secretary, 36 Bromfield.
National Association of Cotton Manufacturers, 80 Federal, room 1046; William B. MacColl, president ; Russell T. Fisher, secretary ; W. Irving Bullard, treasurer.
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National Association of Wool Manufacturers, 80 Federal, room 1021; Franklin W. Hobbs, president; Walter Humphreys, secretary and treasurer; John B. Mc- Pherson, assistant secretary and statistician.
National Bankers Reference Bureau, 185 Devonshire, room 410.
National Metal Trades Association, Boston Branch, Clarence H. Wilson, secretary, 186 Purchase.
New England Association of Commercial Engineers, John A. Morehouse, president ; James W. H. Myrick, treasurer; James F. Morgan, secretary, 53 Devonshire, room 14.
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