The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962, Part 2

Author:
Publication date: 1962
Publisher: Boston : Sampson & Murdock company
Number of Pages: 1316

USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962 > Part 2

Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).

Summers M Greely

Swerling Daniel S & Bertram L 1942

*Thompson Water Cooler Co. . 1930

Tonelli Ramon 1959

** Townsend Dabney & Tyson

1887

Trailways of New England Inc 1936

1200 Beacon Street Hotel 1954

Insurance

right bottom lines and

Bank

Printers insert at name in Alphabetical Section, right top lines and 43

Insurance . right side lines and

Bank

right top corner cards and

Art Gallery

right top corner cards and

Brokers

Collections

Schools

backbone and

Bank . front cover and

Bank left side lines and

Funeral Director

Automobiles

right bottom lines and

Electrical Equipment right side lines and

Fuel. left side lines and

Real Estate

front cover and

121

** Wildey Savings Bank **** Winship W W Inc

Cemetery

Employment Agency left bottom lines and

Collection Agency. , right side lines and

of America

Insurance right bottom lines and

101

*** Schrafft W F & Sons Corp. 1886

**** Sherrard G J Co, Parker House. 1856

** Somerset Hotel. 1900

Bank , left side lines and

. right top lines and

left top lines, 20 and

right top corner cards and

102

"Ward Schools of Business

129

Real Estate . . left top lines and

125

right top corner cards, 70 and

Real Estate . left side lines and

1938

*** Obrion Russell & Co 1872

*** Paige John C & Co. 1876

Out of Sight -- Out of Mind Out of Business

The importance of keeping firm and product names in the public eye is recognized by all business men. It is astonishing to see how a firm or prod- uct, however meritorious, will slip into the limbo of the forgotten if not per- sistently advertised.

The City Directory is the natural medium for keeping a business or product name in the spotlight. Insist on being well represented in its pages.

INTRODUCTION

BOSTON, "HUB OF THE UNIVERSE"

"A MODERN CITY WITH A UNIQUE HISTORY"

(This information furnished through the courtesy of the Research and Development Department of the Greater Boston Chamber of Commerce )

From roots of rugged tradition, Boston is now rising to new dominance as one of America's most modern cities and most dy- namic markets. The city has become many things. It is a world center of nuclear, electronic and medical science-a powerful fi- nancial artery of the country-a gateway between foreign ports and the whole Northeast marketing community. And it is the nor- thern anchor of the steadily-emerging East Coast stripcity of to- morrow.

Boston today vibrates with the fresh energy of large-scale construction and a thousand vigorous industries, soundly estab- lished or excitingly new. The mind, too, enlivens and widens it- self here in a climate of cultural depth and great universities.

Planner and builder, industrialist and merchant, scientist and artist are at work in this major American market, building a massive new opportunity.

THINH

STATE HOUSE, BEACON STREET.

Greater Boston is an immense robust family of 76 cities and towns, which cover 987 square miles within which live over 2, - 500,000 people. The nation's sixth largest metropolitan area, it also is the fourth largest wholesale center and the principal mar- ket-place of New England.

Its rank as fifth largest manufacturing area has been won by a prodigious output of fabricated metal products, printing and pub- lishing, chemicals, wearing apparel, rubber goods, footwear and paper, and by the important contribution of the electronic and nu- cleonic industries.

From this muscular accomplishment, the area's energy flows now into unprecedented new construction, helped by the city ad- ministration's stabilizing of the tax structure. A billion dollars of construction is under way or in the planning stage. This includes the new multi-million-dollar Government Center; Technology Sq. with 800,000 square feet of office, laboratory and technical space; the towering Prudential Center; Charles River Park, a 45-acre

tract of high-rise city apartment buildings and town houses; a new $20 million downtown skyscraper, planned by British investors; and a 1,500-car parking garage now completed beneath historic Boston Common. A new, second vehicular tunnel which now speeds added traffic under Boston Harbor is symbolic of the area's dedi- cation to a thorough transportation system. This system has been developed in a wheel-like pattern around Greater Boston's com- plex of cities and towns. The present outer rim is Route 128- "the Golden Semi-Circle." The hub is formed by the Central Ar- tery and the planned Inner Belt Expressway through Boston itself. Seven expressways -four in use and three planned-form the spokes of the wheel. The Outer Belt Expressway (Interstate Route 495) spreads another great rim around the city, joined to the hub com- plex by extensions of the spoke expressways.

Route 128 already is the 65-mile-long home of 334 firms, and commercial and industrial development grows apace on the pres- ent inner expressways. On the Outer Belt Expressway, as it swings far out into central Massachusetts, a similar growth undoubtedly will take place, aided by Massachusetts' favorable tax situation: In 1961 the State ranked 25th among all states in terms of state taxes collected per capita, and 42d in state taxes on a percentage of per capita income.

In the suburbs, six major regional shopping centers, dozens of smaller ones, restaurants, hotels, and thousands of new homes emphasize the city's outward reach. The evolution of large indus- trial parks-43 of them now exist-has occurred more rapidly than in any other section of the country. Here then is the story of Greater Boston-its people, its places, its burgeoning market po- tential-as it moves toward the dramatic strip-city dream that al- ready is merging all the communities of the Eastern Seaboard.

MASONIC TEMPLE, CORNER OF BOYLSTON AND TREMONT STREETS.

This Temple was erected in 1898-99 on the site of the well-known Winthrop House, which had been destroyed by fire. The Grand Lodge of Masons in Massachusetts is the oldest Grand Lodge in the Western Hemisphere, deriving its authority from the Grand Lodge of England on July 30, 1733.

THE PEOPLE

The "George Apley" image of the typical Bostonian, plod- ding with starchy gait along famed Commonwealth Ave., exists to- day only in fiction. Modern Bostonians derive from Irish, Italian, English, French, Portuguese, German, Chinese and other origins. They thrive together, alertly aware of the vivid past and the rising new strengths of their city. They are a reservoir of many talents

INTRODUCTION

and skills, and a responsive market both for products of general appeal and those desired by specific groups.

Greater Boston population: White, 2,500,365; other races, 87,151; total, 2,587,516.

At Home

Home can be heart's desire in Greater Boston. For the city- minded, ultra-modern apartments or the charm of Beacon Hill town houses create true metropolitan living, while beyond await the village greens and hills and close community life of typical New England tradition. Delightful seashore and country are within easy reach of Boston and its encircling cities and towns. Dwellings may vary from authentic Early American to modern split-level ranch-on modest lot or luxurious country or seashore estate.

Bostonians' love of gracious living is emphasized by present house-building activity, which is at a record rate. Construction materials, products and services are in strong demand to assure the attractive home life in which Bostonians take pride.

At Work

Bostonians at work create thousands of products-from chem- icals to clothing, printed materials to machine parts, electrical and electronic equipment to soft drinks. In manufacturing alone, Greater Boston firms employ 298,085 workers with an annual pay- roll of $1.4 billion. Other workers-in architecture, advertising, finance and investment, industrial research, public service, con- struction, medicine, manufacturing, commercial fishing, law, and education-deliver results which often extend world-wide.

Such variety of employment has evolved a skilled labor force and a minimum of unemployment, Professional and technical per- sonnel total 12.1% of Greater Boston's work force, a higher pro- portion than that of New York, Chicago, Cleveland, Detroit, Pitts- burgh, or St. Louis. Craftsmen and foremen also are a larger group proportionately than in other areas-an impressive 14.9% of the work force.

The skilled Boston labor force earns more than do workers in many other sections of the country-and has more to spend on the necessities and luxuries of life.

At Play

Boston's continuous influx of visitors-and Bostonians them - Selves-have almost unlimited.entertainment possibilities.

Hundreds of thousands are devoted fans each year of four major-league teams-the Boston Red Sox, the professional foot- ball Patriots, the Bruins of hockey fame, and the championship Boston Celtics basketball team. The area offers excellent beaches for public enjoyment, golf courses, indoor and outdoor skating rinks, skiing areas, swimming pools, racetracks, summer thea- tres, and art centers. There are scores of nationally-known res- taurants, popular and art film motion picture theatres, legitimate theatres, and clubs featuring jazz groups, dancing and floor shows. Boston has its own delightful playgrounds, but also is within easy travel time to Cape Cod's miles of dunes and seashore, New Hamp- shire's White Mountains, Vermont's rustic delights, and the un- forgettable coast and interior of Maine. Excellent ski slopes are numerous in all the northern New England states.

Bostonians know how to enjoy life, from fashionable theatre parties to free concerts by the Boston Pops Orchestra at the Hatch Shell on the Charles River Esplanade. The resulting expenditure of millions of dollars for recreation creates a lively market for the manufacturer of goods for sports, hobbies and other leisure- time activities.

THE ISABELLA STEWART GARDNER MUSEUM IN THE FENWAY

All over the world there are people who think of the Gardner Museum when Boston is mentioned. The word "museum" is per- haps somewhat misleading because this more nearly resembles a great residence, a noble house, built in the style of a 15th Century Venetian palace. Standing four stories high, it surrounds a large court, glassed in at the top, filled always with the brilliant color and the mingled perfumes of a garden in flower. Looking down on the court are open window balconies from the rooms where paint- ings by the great masters of the European Renaissance are parts of a choice and famous collection.

When Mrs. John Lovell Gardner built her palace sixty years ago, she had in view a new kind of museum, one that would escape from the strictly historical or geographic arrangement that was common, a museum in which works of art could be really appre- ciated and enjoyed in a "natural" setting, as in a private house. Hence her choice of this type building, and hence also her highly personal arrangement of her art treasures. Since her death in 1924, there has been no change. Her house continues to delight and enchant, and it continues to attract art connoisseurs from all over the world. Last year visitors from abroad numbered nearly 6,100, while total attendance approached 122,000.

Walking through the rooms of this museum, one is able to take in the contents with a fresh and open mind, mainly because of the way things are set and placed about. They seem casually

placed. They give an impression of domestic ease, which is fur- thered by the plants and flowers in the court. On every open day there is music in the Tapestry Room, heard faintly throughout the building because all windows give on the central court. When the weather is pleasant, gardens outside invite quiet strolling, and when the days are cool; rooms inside carry the pleasant smell of wood smoke from the fireplaces. Obviously, this is a grand house; but it still has the flavor of home, of a place where people have lived and where the things surrounding them have added to the fullness of their lives.

Among these things are paintings by a glittering array of masters, ranging in time onward from Giotto (1266-1337) to the contemporaries of Mrs. Gardner. Among the artists are such early masters, also, as Simone Martini, Lippo Memmi, Fra Angelico, Uccello, Mantegna, Bermejo, Botticelli, Filippino, Lippi, Durer, Cranach, Giorgine, Titian, Mabrise, Raphael, Holbein, Tintoretto and Veronese-a truly impressive roster. Among the XVIIc paint- ers are Pourbus, Rubens, Zurbaran, Van Dyck, Rembrandt, Ter Borch and Vermeer. Some later painters in the collection are Boucher, Tiepoli, Guardi, Turner, Corot, Manet, Degas, Whistler, Sargent, Macknight, and Matisse. And there are ancient Chinese, Greek and Roman sculpture, carvings and other art works from the Romanesque and Gothic periods of many countries, and furni- ture, textiles, silver, and incunabula and other early books. The catalogued collection alone consists of approximately 290 paint- ings, 280 pieces of sculpture, 60 drawings and prints, 460 pieces of furniture, 250 textiles, 240 objects of ceramic and glass and 350 objects of sundry other kinds, without an enumeration of man- uscripts and rare books or of architectural elements set into the building.

But it is the total impression-The superb collection itself the integrated arrangement, the music and the flowers-which makes the Isabella Stewart Gardner Museum the unique exper- ience it is, and which, in increasing numbers, draws people again and again from all over the world.

BOSTON'S CULTURAL HERITAGE

Boston's celebrated past is carefully preserved and made accessible to everyone. History and the prolific artistic contribu- tion, from early Colonial times to the present, stimulate Bostonian and visitor in art galleries, museums, the Fenway Court of "Mrs. Jack" Gardner, the Boston Athenaeum, the Boston Public Library and nostalgic historic shrines throughout the area's 76 cities and towns.

Today's cultural pleasures also are enjoyed through the Bos- ton Symphony and Pops Orchestras, the Museum of Fine Arts, the Boston Arts Festival, the Museum of Science, Hayden Planetarium, Cambridge's Loeb Drama Center, the Metropolitan Boston Arts Center Theatre, and summer theatres. Pre-Broadway plays and musicals come continuously to the city's many in-town theatres.

"THE CONCERT, " BY VERMEER, GARDNER MUSEUM.

INTRODUCTION

HATCH MEMORIAL SHELL

SCHOOLS AND COLLEGES

The Greater Boston Area has one of the world's greatest concentrations of institutions of higher learning.

Mainspring of a community's future is the depth of its ap- proach to education and the ability to give education to many. Bos- ton's universities-Harvard, Massachusetts Institute of Technolo- gy, Wellesley, Radcliffe, Boston University, Brandeis, Boston Col- lege, and Tufts University-are a steadily nourishing force in the community. They provide, too, top managerial and technical talent. Sixteen institutions of higher, learning in the city, and 47 in the Metropolitan area, are authorized to grant degrees.

The fame of Greater Boston's educational institutions is a magnet for foreign students, attracting 4% of all the foreign under- graduates in the nation and 7% of the graduate students.

Greater Boston has over 15,500 teachers and 400,000 stu- dents in public schools. There are many private and parochial schools and academies. Constant experimentation is carried on in impressive new buildings and through progressive teaching tech- niques.

The student market for teen-age and college level products is large and responsive.

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

CHURCHES

Boston churches serve virtually every denomination, and many, such as Old North Church, Park Street Church and Trinity Church in Copley Square, are distinguished historic or architec- tural landmarks. The Roman Catholic Archdiocese, with its center at the famous Holy Cross Cathedral, is the second largest in the U. S. The Basilica of Our Lady of Perpetual Help is one of only twelve in the country.

Protestant denominations include Apostolic, Baptist, Con- gregational, Episcopal, Evangelical, Lutheran, Methodist, Pres- byterian, Unitarian and Universalist, as well as the First Church of Christ Scientist, world headquarters of the Christian Science Church. The World Christian Endeavor's headquarters was first established here, as were the Young Men's and Young Women's Christian Associations and the far-reaching missionary activities of the Congregational Church.

Splendid Jewish temples also are an important part of the city's religious life.

HOSPITALS

Health is Greater Boston's third largest "industry," in terms of dollars invested and spent. The community is pre-emi- nent in medical skills, research, and facilities. People journey from around the globe for treatment at Boston's internationally- respected medical institutions.

In the Metropolitan Area, 7,000 patients are treated daily in 52 voluntary hospitals. Expenses of these hospitals total more than $100 million annually, of which over $63 million is payroll ex- pense. Payrolls of proprietary and government-financed hospitals increase this by an added $14 million. Three great medical schools -Harvard, Tufts, and Boston University-and hospitals associa- ted with them have won generous grants from Federal and other sources for medical exploration. The Program for Harvard Medi- cine alone has an aggregate total of $58 million. Other research projects, including a nuclear reactor at Massachusetts Institute of Technology, will bring new victories to the many impressive med- ical discoveries already achieved through Boston medical science.

Boston is believed to provide the best medical care in the world. The market for medical and similar supplies, thus, is large and constant.

HOSPITALS IN THE GREATER BOSTON AREA WITH 300-BED CAPACITY OR OVER

Hospital

Specialty

Beth Israel General

Boston City . General

Boston State . Mental

Carney General

Children's Hospital Medical Center. . Pediatric-Comm. Diseases

. Mental

Lawrence Quigley Memorial.

General

Long Island .

General, Chronic, T. B.

Massachusetts General

General, Mental

Metropolitan State

. Mental

New England Deaconess.

General, Chronic, T. B.

General

Saint Elizabeth's

. General

V. A. Bedford

Psychiatric

V. A. Boston

General and Psychiatric

V. A. West Roxbury

.General and Paraplegic

Walter Fernald State School . Psychiatric

(80 additional hospitals are located within the Boston Metropolitan area, with a total bed capacity of 10,146.)

INSURANCE CENTER

Boston is a nationally important insurance center. The fore- most U. S. insurance companies have home or regional offices within the city or in suburban office parks and other "greenbelt" locations. The tallest building in New England is the home office of one nation-wide insurance company. Another is creating, in- town, the second largest multi-block complex in the U. S .- en- compassing smartly modern shops, restaurants, business build- ings, its own regional office, and a magnificent auditorium built by the City. Other insurance companies have recently erected new buildings or extensive additions.

INSURANCE COMPANIES WITH HOME OFFICES IN THE GREATER BOSTON AREA

Number of Insurance

Companies

Specialty

Accident and Health

Fire and Casualty

Life, Accident and Health

Cushing General.

Quincy City . General and Psychiatric

U. S. Naval Hospital

XII

INTRODUCTION

INVESTMENT AND FINANCE

Metropolitan Boston has 26 national banks operating 111 of- fice and 37 trust companies with 98 branches, all in Greater Bos- ton. These 272 bank offices give each city and town easy access to a commercial bank.

The Metropolitan Area also has 133 savings institutions with total deposits of over $3 billion; 21 savings and loan associations with deposits of $450 million; 100 co-operative banks with deposits of $780 million; and numerous credit unions.

Virtually every dollar spent in New England journeys through Boston at some time. As District One headquarters of the Federal Reserve System, the city has the financial facilities, services and skills which compare most favorably with those of any other U. S. area. Particularly valued is the broad foreign trade experience of its bankers, together with strategically-located world-wide branch offices and correspondent relationships. Boston banks take pride in delivering credit information swiftly from extensive, fast-ref- erence files.

The Boston Stock Exchange is the nation's largest unmerged stock exchange. Shares traded annually exceed 6,062,000.

MARKETS: DOWNTOWN AND SUBURBAN

As the market place for all New England, Boston enjoys a broad variety of specialized and general retail-market areas. The largest department store in New England is in the downtown retail section. Here too are the world's largest specialty store, other large department stores, and shops of all types. A fashionable retail area is nearby, in the Back Bay area.

Boston's central shopping district has over 9,000 retail es- tablishments, accounting for about 39% of retail sales in the Met- ropolitan Area. This in-town core is augmented by community shopping-centers in the surrounding cities and towns. These cen- ters offer a good selection of convenience goods (low value, stan- dard items purchased frequently and widely distributed) and a va- riety of shopping goods (items of higher value, purchased only after comparing price, quality, and style in a number of stores). Six regional shopping centers, developed on the periphery of this area, present a wider selection of shopping goods, together with an abundant stock of convenience and specialty lines. Two more centers are now under way.

Boston has a market density volume 62 times greater than the national average. It is the northeastern base of the "Golden Market Zone" -- a 12-state area crossing through the center of the northeastern section and accounting for 45% of total U. S. retail sales, according to a recent retail trade census. Greater Boston retail trade increased at a rate of $100 million a year between 1954 and 1958. At this rate it should total at least $4.6 billion by 1970.

Greater Boston's shopping centers serve a population of 2,- 565,732, according to the 1960 U. S. Census. The estimate of this population's personal income (after taxes) was $5,844,737,000 for the same year. This meant a disposable income of $2,278 per per- son, or $7,517 for each of the estimated 777,495 families of the area.

PORTION OF EXPRESSWAY SYSTEM.

BOSTON: THE IDEAL TEST MARKET

When new products require a controlled test area having specific data of population, income, buying power and other fac- tors, Greater Boston is unusually suited for tailoring test condi- tions to meet any need. Each city and town maintains its own cen- sus, with facts and figures readily available about income, con- struction, manufacturing and all other pertinent categories. The character of the cities and towns varies greatly, from sophistica- ted metropolitan areas to near-rural towns on the outer fringes. Several have populations of one particular national group -- valuable in testing products of limited appeal,

Greater Boston's communications media serve market test- ing techniques well. Three daily Boston newspapers, three Sunday and one international newspaper, suburban papers, magazines and trade publications are available for test use. Outdoor advertising delivers measured circulation in all business areas throughout the market, and can be readily tailored for special testing pur- poses.

Sixteen commercial radio stations make possible both mass and selective coverage. Three commercial television stations and an educational television channel are located in the metropolitan area, in addition to several commercial and non-profit FM radio stations. Transportation advertising, direct mail facilities and other specialized media are available. With all of these versatile facilities, a planned test campaign can be executed under condi- tions which few communities can offer.

TRANSPORTATION

Five separate transportation systems handle international and local traffic in the Greater Boston area. Logan International Airport gives direct access to Europe, Africa, the Near East, and all points in the Western Hemisphere. Boston's highway system is a vital element in the area's 'strip-city' growth, making possible fast and safe travel in and out of the various cities and towns. Three Class I railroads have terminals in Boston. The Port of Boston affords the shortest through route between Europe and the interior of the U. S. and Canada. And finally, one of the four sub- way systems in the U. S. is maintained by the Metropolitan Tran- sit Authority, with additional facilities covering 13 cities and towns.

Logan Airport, a few minutes from downtown Boston, has the world's longest commercial runway-10,022 feet-capable of ser- ving the commercial jet traffic of the present and future. Fifteen air lines have terminals at the Airport and contribute to the 286 daily arrivals and departures. Direct rapid transit service is op- erated to and from downtown Boston. Logan handles both interna- tional and domestic traffic as a dual-purpose airport, saving time and expense for passengers and cargo customers. Air rates from Boston are below those of many other international gateways. Ac- tivities of Logan Airport, the Port of Boston and other transpor- tation facilities are coordinated by the Massachusetts Port Author- ity.

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The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1962, Part 2

Author: Publication date: 1962 Publisher: Boston : Sampson & Murdock company Number of Pages: 1316

Author:
Publication date: 1962
Publisher: Boston : Sampson & Murdock company
Number of Pages: 1316