USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1963 > Part 2
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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| Part 557 | Part 558 | Part 559 | Part 560 | Part 561 | Part 562 | Part 563 | Part 564 | Part 565 | Part 566 | Part 567 | Part 568 | Part 569 | Part 570 | Part 571 | Part 572
Petitti Realty Corp 1959
**** Phoenix Mutual Life Insurance Co 1851
***** Pierce S S Co.
1831
* Pitcher Robert B.
1932
*** Pray John H & Sons Co. 1817
Home Furnishings right side lines and 75
** Provident Institution for Savings in the
Town of Boston The
1816
* Public Finance Company
1938
*** Quincy Savings Bank .
1845
Bank
25
Credit Reports.
right side lines and
57
Insurance
right side lines and
96
Department Store
left side lines and
61
* Read & White
1914
Clothing
left side lines and
62
Insurance
left side lines and
96
Embroidery, Hemstitching & Stamping
right bottom lines and
64
** Royal McBee Corp 1910
Business Machines right bottom lines and
109
Rushwick Insurance Agency 1950
Insurance . . right side lines and
97
Ryan Daniel C General Agent Mutual Life Insurance 1959
Insurance right side lines and
97
*Safety Fumigant C 1925
Exterminators. . . insert at name in Alphabetical Section Insurance
97
*Sheraton Corp of America. 1937
Hotel
left side lines and
80
Hotel
right side lines and
82
*** Sherrard G J Co, Parker House 1856
** Shreve Crump & Low Co.
1800
** Somerset Hotel. .
1 900
Hotel .
right bottom lines and
82
**** South Boston Savings Bank
1863
Bank
. left side lines and
33
*South Shore National Bank.
1836
Bank
right side lines and
26
Trading Stamps
right top lines and
125
** Spinney & Kelley .
1890
**** State Mutual Life Assurance Co
1844
Insurance right bottom lines and
97
*State Mutual Life Assurance Company of America
1844
State Street Bank and Trust Company 1 955
Bank
Department Store . left top lines and
62
** Stedfast & Roulston Inc. 1854
Machinery. right side lines and
103
Cans & Metal Containers .
right top lines and
46
Real Estate .
left side lines and
120
** Suffolk Franklin Savings Bank
1833
Sullivan James J. 1950
Insurance right bottom lines and
98
Insurance
right bottom lines and
98
Insurance
right bottom lines and
98
Swerling & Swerling. 1942
Adjusters right side lines and
2
*Thompson Water Cooler Co.
1930
Water Coolers right bottom lines and
Artist.
right side lines and
Investment Securities
back cover,
41
Bus Lines
left side lines and
44
Hotel .
right side lines and
82
Hotel
left side lines and
81
*** Union Central Life Insurance Co 1867
*** Union Savings Bank of Boston 1865
Bank
33
United Rent-Alls . .. 1950
left side lines
** United States Trust Company 1895 Bank
** University Press of Cambridge
Inc. 1639
Printers . right top lines and
112
Insurance right side lines and
99
Contractors.
Bank right top corner cards and
34
Art Gallery
right top corner cards and
2
Brokers
43
Schools.
backbone and
122
*** Ward's Stationers Inc. 1868
*Warren Institution for Savings The. 1829
front cover and
30
Funeral Director
73
Automobiles
right bottom lines and
5
Electrical Equipment left side lines and
63
Fuel.
left side lines and
70
Real Estate .
. front cover and
115
Bank
. left top lines and
35
Leather Goods
right top lines and
101
*Woodlawn Cemetery The. 1851
Cemetery
47
Bank
left side lines and
36
Theatrical Agency - Public Relations. .
insert at letter "K" in Alphabetical Section
96
Employment Agency
ribbon bookmark,
right top corner cards, 66 and
67
Real Estate
right bottom lines and
114A
Insurance
right side lines and
92
Grocers-Importers.
Insurance . left side lines
Bank left top lines, 14 and
15
Loans.
right top lines and
102
*Quincy South Shore Credit Association Raffol Thomas J Insurance Agency .
1961
*** Raymond's Inc
1873
* Rockland Mutual Insurance Co. 1934
*Roman Art Embroidery Corp. 1937
** Sheraton-Plaza Hotel. . 1912
Hotel
Jewelers. right top corner cards and
79 101
Insurance right bottom lines and
98
**** Stearns R H & Company
1847
** Stern Can Company Inc. 1901
*Street and Co Inc. . 1920
Bank . left top lines and
28
*Summers M Greely . 1921
126 3
Tonelli Ramon 1959
*** Townsend Dabney & Tyson
1887
*Trailways of New England Inc 1936
Treadway Motor House. 1 95 9
1200 Beacon Street Hotel 1954
** VanIderstine & Son Insurance Agency Inc. 1302 Volpe John A Construction Co 1963 ** Volunteer Co-operative Bank. 1888
**** Vose Galleries of Boston Inc 1841
*** Wainwright H C & Co. 1868
*Ward Schools of Business 1937
Stationers right bottom lines and
109
Bank
** Waterman J S & Sons Inc 1832
West End Chevrolet Inc 1 941
*Westinghouse Electric Supply Co 1 925
*White Fuel - Boston. 1921
** Whittier C W & Bro. 1 900 ** Wildey Savings Bank 1892
*Winship W W Inc . 1776
*** Workingmens Co-operative Bank 1880
World-Wide Photo 1 950
** Paine Furniture Company. 1895
Palmer, Russell Co. 1942
Parkway Kustoms 1 955
Parnell Resume Consultants 1956
Insurance
95
Insurance
left side lines and
1930
*Sears Thomas E Inc. 1918
** Sperry & Hutchinson Co
1896
Real Estate . left side lines and
120
Insurance right bottom lines and
93
Tool Rental Service
29
56
*** Sun Life Assurance Co of Canada 1865
right top corner cards and
27
B
SPECIAL MAILING LISTS
R. L. Polk & Co. makes available special mailing lists, built from the latest available information. Among unique services provided by the com- piler of this City Directory are lists of:
BIRTHS
If you have a product or a service for the baby market you will want to know to whose home new babies have been delivered. Birth lists are available either nationally, or in metropolitan New York and northern New Jersey. The date of birth, name or sex of the child, parents' name, street and city address, and telephone number (if desired) can be pro- vided. Keep up with the baby market through this unique listing service.
ENGAGEMENTS
Names and addresses of brides-to-be ... of her parents ... and of the young man in the case . .. are available throughout the country, or in individual states or territories such as metropolitan New York or northern New Jersey. This service is provided weekly. Invaluable information for furniture, clothing and gift merchandisers. Information is provided approx- imately three months prior to wedding date ... just when the engaged couple are buying and shopping for their future needs.
HOME BUYERS
To sell merchandise or services to new home buyers you must know who they are and where they live. R. L. Polk & Co. supplies weekly lists of new home owners. The information is available by county in metropolitan New York and northern New Jersey. Advance information is provided for those who have purchased or are building homes for personal occupancy and have not yet taken possession. List data includes present address and phone number, approximate date of removal and location of newly purchased property and price paid.
BUSINESS TENANCY SERVICE
Through R. L. Polk & Co. it is possible to obtain, tri-weekly, advance information concerning new firms about to enter business and established firms who, due to expansion, are about to move. This unique informa- tion is available for metropolitan New York and northern New Jersey. Data includes name of the firm, name of a chief executive, the type of business, present address, phone numbers, and the new address.
In addition to these special mailing lists, R. L. POLK & CO. provides mailing lists of more than 7,000 classifications.
R. L. POLK & CO. Special Service Division 60 E. 56th Street, New York 22, N. Y.
1
THE NEW BOSTON
"HUB OF THE UNIVERSE"; "A MODERN CITY WITH A UNIQUE HISTORY"
(This information furnished through the courtesy of the Research and Development Department of the Greater Boston Chamber of Commerce. )
From roots of rugged tradition, Boston is now rising to new dominance as one of America's most modern cities and most dy- namic markets. The city has become many things. It is a world center of nuclear, electronic and medical science-a powerful fi- nancial artery of the country-a gateway between foreign ports and the whole Northeast marketing community. And it is the nor- thern anchor of the steadily-emerging East Coast strip-city of to- morrow.
Boston today vibrates with the fresh energy of large-scale construction and a thousand vigorous industries, soundly estab- blished or excitingly new. The mind, too, enlivens and widens it- self here in a climate of cultural depth and great universities.
Planner and builder, industrialist and merchant, scientist and artist are at work in this major American market, building a massive new opportunity.
-
STATE HOUSE, BEACON STREET.
Greater Boston is an immense robust family of 76 cities and towns, which cover 987 square miles within which live over 2,- 500,000 people. The nation's sixth largest metropolitan area, it also is the fourth largest wholesale center and the principal mar- ket-place of New England.
Its rank as fifth largest manufacturing area has been won by a prodigious output of fabricated metal products, printing and pub- lishing, chemicals, wearing apparel, rubber goods, footwear and paper, and by the important contribution of the electronic and nu- cleonic industries.
From this muscular accomplishment, the area's energy flows now into unprecedented new construction, helped by the city ad- ministration's stabilizing of the tax structure. A billion dollars of construction is under way or in the planning stage. This includes the new multi-million-dollar Government Center; Technology Square, with 800,000 square feet of office, laboratory and technical space; the towering Prudential Center; Charles River Park,4a new $20
million downtown skyscraper, planned by British investors; and a 1,500-car parking garage now completed beneath historic Boston Common. A new, second vehicular tunnel which now speeds added traffic under Boston Harbor is symbolic of the area's dedication to a thorough transportation system. This system has been devel- oped in a wheel-like pattern around Greater Boston's complex of cities and towns. The present outer rim is Route 128-"the Gold- en Semi-Circle." The hub is formed by the Central Artery and the planned Inner Belt Expressway through Boston itself. Seven expressways-four in use and three planned-form the spokes of the wheel. The Outer Belt Expressway (Interstate Route 495) spreads another great rim around the city, joined to the hub com- plex by extensions of the spoke expressways.
Route 128 already is the 65-mile-long home of 334 firms, and commercial and industrial development grows apace on the pres- ent inner expressways. On the Outer Belt Expressway, as it swings far out into central Massachusetts, a similar growth undoubtedly will take place, aided by Massachusetts' favorable tax situation:
X
INTRODUCTION
In 1961 the State ranked 25th among all states in terms of state taxes collected per capita, and 42d in state taxes on a percentage of per capita income.
In the suburbs, six major regional shopping centers, dozens of smaller ones, restaurants, hotels, and thousands of new homes emphasize the city's outward reach. The evolution of large indus- trial parks-43 of them now exist-has occurred more rapidly than in any other section of the country. Here then is the story of Greater Boston-its people, its places, its burgeoning market po- tential-as it moves toward the dramatic strip-city dream that al- ready is merging all the communities of the Eastern Seaboard.
HAYES .BICKFORD'S
MASONIC TEMPLE, CORNER OF BOYLSTON AND TREMONT STREETS.
This Temple was erected in 1898-99 on the site of the well-known Winthrop House, which had been destroyed by fire. The Grand Lodge of Masons in Massachusetts is the oldest Grand Lodge in the Western Hemisphere, deriving its authority from the Grand Lodge of England on July 30, 1733.
THE PEOPLE
The "George Apley" image of the typical Bostonian, plod- ding with starchy gait along famed Commonwealth Ave., exists to- day only in fiction. Modern Bostonians derive from Irish, Italian, English, French, Portuguese, German, Chinese and other origins. They thrive together, alertly aware of the vivid past and the rising new strengths of their city. They are a reservoir of many talents and skills, and a responsive market both for products of general appeal and those desired by specific groups.
Greater Boston population: White, 2,500,365; other races, 87,151; total, 2,587,516.
At Home
Home can be heart's desire in Greater Boston. For the city- minded, ultra-modern apartments or the charm of Beacon Hill town houses create true metropolitan living, while beyond await the village greens and hills and close community life of typical New England tradition. Delightful seashore and country are within easy reach of Boston and its encircling cities and towns. Dwellings may vary from authentic Early American to modern split-level ranch-on modest lot or luxurious country or seashore estate.
Bostonians' love of gracious living is emphasized by present house-building activity, which is at a record rate. Construction materials, products and services are in strong demand to assure the attractive home life in which Bostonians take pride.
At Work
Bostonians at work create thousands of products-from chem- icals to clothing, printed materials to machine parts, electrical and electronic equipment to soft drinks. In manufacturing alone, Greater Boston firms employ 298,085 workers with an annual pay- roll of $1.4 billion. Other workers-in architecture, advertising, finance and investment, industrial research, public service, con- struction, medicine, manufacturing, commercial fishing, law, and education-deliver results which often extend world-wide.
Such variety of employment has evolved a skilled labor force and a minimum of unemployment. Professional and technical per- sonnel total 12.1% of Greater Boston's work force, a higher pro- portion than that of New York, Chicago, Cleveland, Detroit, Pitts- burgh, or St. Louis. Craftsmen and foremen also are a larger group proportionately than in other areas-an impressive 14.9% of the work force.
The skilled Boston labor force earns more than do workers in many other sections of the country-and has more to spend on the necessities and luxuries of life.
At Play
Boston's continuous influx of visitors-and Bostonians them- selves-have almost unlimited entertainment possibilities.
Hundreds of thousands are devoted fans each year of four major-league teams-the Boston Red Sox, the professional foot- ball Patriots, the Bruins of hockey fame, and the championship Boston Celtics basketball team. The area offers excellent beaches for public enjoyment, golf courses, indoor and outdoor skating rinks, skiing areas, swimming pools, racetracks, summer thea- tres, and art centers. There are scores of nationally-known res- taurants, popular and art film motion picture theatres, legitimate theatres, and clubs featuring jazz groups, dancing and floor shows. Boston has its own delightful playgrounds, but also is within easy travel time to Cape Cod's miles of dunes and seashore, New Hamp- shire's White Mountains, Vermont's rustic delights, and the un- forgettable coast and interior of Maine. Excellent ski slopes are numerous in all the northern New England states.
Bostonians know how to enjoy life, from fashionable theatre parties to free concerts by the Boston Pops Orchestra at the Hatch Shell on the Charles River Esplanade. The resulting expenditure of millions of dollars for recreation creates a lively market for the manufacturer of goods for sports, hobbies and other leisure- time activities.
BOSTON'S CULTURAL HERITAGE
Boston's celebrated past is carefully preserved and made accessible to everyone. History and the prolific artistic contribu- tion, from early Colonial times to the present, stimulate Bostonian and visitor in art galleries, museums, the Fenway Court of "Mrs. Jack" Gardner, the Boston Athenaeum, the Boston Public Library and nostalgic historic shrines throughout the area's 76 cities and towns.
Today's cultural pleasures also are enjoyed through the Bos- ton Symphony and Pops Orchestras, the Museum of Fine Arts, the Boston Arts Festival, the Museum of Science, Hayden Planetarium, Cambridge's Loeb Drama Center, the Metropolitan Boston Arts Center Theatre, and summer theatres. Pre-Broadway plays and musicals come continuously to the city's many in-town theatres.
HATCH MEMORIAL SHELL.
XI
INTRODUCTION
SCHOOLS AND COLLEGES
The Greater Boston Area has one of the world's greatest concentrations of institutions of higher learning.
Mainspring of a community's future is the depth of its ap- proach to education and the ability to give education to many. Bos- ton's universities-Harvard, Massachusetts Institute of Technolo- gy, Wellesley, Radcliffe, Boston University, Brandeis, Boston Col- lege, and Tufts University-are a steadily nourishing force in the community. They provide, too, top managerial and technical talent. Sixteen institutions of higher learning in the city, and 47 in the Metropolitan Area, are authorized to grant degrees.
The fame of Greater Boston's educational institutions is a magnet for foreign students, attracting 4% of all the foreign under- graduates in the nation and 7% of the graduate students.
Greater Boston has over 15,500 teachers and 400,000 stu- dents in public schools. There are many private and parochial schools and academies. Constant experimentation is carried on in impressive new buildings and through progressive teaching tech- niques.
The student market for teen-age and college level products is large and responsive.
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
CHURCHES
Boston churches serve virtually every denomination, and many, such as Old North Church, Park Street Church and Trinity Church in Copley Square, are distinguished historic or architec- tural landmarks. The Roman Catholic Archdiocese, with its center at the famous Holy Cross Cathedral, is the second largest in the U. S. The Basilica of Our Lady of Perpetual Help is one of only twelve in the country.
Protestant denominations include Apostolic, Baptist, Con- gregational, Episcopal, Evangelical, Lutheran, Methodist, Pres- byterian, Unitarian and Universalist, as well as the First Church of Christ Scientist, world headquarters of the Christian Science Church. The World Christian Endeavor's headquarters was first established here, as were the Young Men's and Young Women's Christian Associations and the far-reaching missionary activities of the Congregational Church.
Splendid Jewish temples also are an important part of the city's religious life.
HOSPITALS
Health is Greater Boston's third largest "industry," in terms of dollars invested and spent. The community is pre-emi- nent in medical skills, research, and facilities. People journey from around the globe for treatment at Boston's internationally- respected medical institutions.
In the Metropolitan Area, 7,000 patients are treated daily in 52 voluntary hospitals. Expenses of these hospitals total more than $100 million annually, of which over $63 million is payroll ex- pense. Payrolls of proprietary and government-financed hospitals increase this by an added $14 million. Three great medical schools -Harvard, Tufts, and Boston University-and hospitals associa- ted with them have won generous grants from Federal and other sources for medical exploration. The Program for Harvard Medi- cine alone has an aggregate total of $58 million. Other research projects, including a nuclear reactor at Massachusetts Institute of Technology, will bring new victories to the many impressive med- ical discoveries already achieved through Boston medical science.
Boston is believed to provide the best medical care in the world. The market for medical and similar supplies, thus, is large and constant.
HOSPITALS IN THE GREATER BOSTON AREA WITH 300-BED CAPACITY OR OVER
Hospital
Specialty
Beth Israel
. General
Boston City .
General
Boston State Mental
Carney General
Children's Hospital Medical Center. . Pediatric-Comm. Diseases
Cushing General Mental
Lawrence Quigley Memorial General
Long Island . General, Chronic, T. B.
Massachusetts General .General, Mental
Mental
New England Deaconess.
General, Chronic, T. B.
Quincy City
Saint Elizabeth's . General and Psychiatric
U. S. Naval Hospital . General
V. A. Bedford
. Psychiatric
V. A. Boston General and Psychiatric
V. A. West Roxbury General and Paraplegic
Walter Fernald State School. .Psychiatric
(80 additional hospitals are located within the Boston Metropolitan area, with a total bed capacity of 10,146.)
INSURANCE CENTER
Boston is a nationally important insurance center. The fore- most U. S. insurance companies have home or regional offices within the city or in suburban office parks and other "greenbelt" locations. The tallest building in New England is the home office of one nation-wide insurance company. Another is creating, in- town, the second largest multi-block complex in the U. S .- en- compassing smartly modern shops, restaurants, business build- ings, its own regional office, and a magnificent auditorium built by the City. Other insurance companies have recently erected new buildings or extensive additions.
INSURANCE COMPANIES WITH HOME OFFICES IN THE GREATER BOSTON AREA
Number of Insurance Companies
Specialty
23
Accident and Health
42
8 Life, Accident and Health
INVESTMENT AND FINANCE
Metropolitan Boston has 26 national banks operating 111 of- fice and 37 trust companies with 98 branches, all in Greater Bos- ton. These 272 bank offices give each city and town easy access to a commercial bank.
The Metropolitan Area also has 133 savings institutions with total deposits of over $3 billion; 21 savings and loan associations with deposits of $450 million; 100 co-operative banks with deposits of $780 million; and numerous credit unions.
Virtually every dollar spent in New England journeys through Boston at some time. As District One headquarters of the Federal Reserve System, the city has the financial facilities, services and skills which compare most favorably with those of any other U. S. area. Particularly valued is the broad foreign trade experience of its bankers, together with strategically-located world-wide branch offices and correspondent relationships. Boston banks take pride in delivering credit information swiftly from extensive, fast-ref- erence files.
The Boston Stock Exchange is the nation's largest unmerged stock exchange. Shares traded annually exceed 6,062,000.
MARKETS: DOWNTOWN AND SUBURBAN
As the market place for all New England, Boston enjoys a broad variety of specialized and general retail-market areas. The largest department store in New Englandis in the downtown retail section. Here too are the world's largest specialty store, other large department stores, and shops of all types. A fashionable retail area is nearby, in the Back Bay area.
Boston's central shopping district has over 9,000 retail es- tablishments, accounting for about 39% of retail sales in the Met- ropolitan Area. This in-town core is augmented by community shopping-centers in the surrounding cities and towns. These cen- ters offer a good selection of convenience goods (low value, stan- dard items purchased frequently and widely distributed) and a va- riety of shopping goods (items of higher value, purchased only after comparing price, quality, and style in a number of stores). Six regional shopping centers, developed on the periphery of this
Fire and Casualty
. General
Metropolitan State
XII
INTRODUCTION
area, present a wider selection of shopping goods, together with an abundant stock of convenience and specialty lines. Two more centers are now under way.
Boston has a market density volume 62 times greater than the national average. It is the northeastern base of the "Golden Market Zone"-a 12-state area crossing through the center of the northeastern section and accounting for 45% of total U. S. retail sales, according to a recent retail trade census. Greater Boston
retail trade increased at a rate of $100 million a year between 1954 and 1958. At this rate it should total at least $4.6 billion by 1970.
Greater Boston's shopping centers serve a population of 2, - 565,732, according to the 1960 U. S. Census. The estimate of this population's personal income (after taxes) was $5,844,737,000 for the same year. This meant a disposable income of $2,278 per per- son, or $7,517 for each of the estimated 777,495 families of the area.
1.
T
1
PORTION OF EXPRESSWAY SYSTEM.
BOSTON: THE IDEAL TEST MARKET
When new products require a controlled test area having specific data of population, income, buying power and other fac- tors, Greater Boston is unusually suited for tailoring test condi- tions to meet any need. Each city and town maintains its own cen- sus, with facts and figures readily available about income, con- struction, manufacturing and all other pertinent categories. The character of the cities and towns varies greatly, from sophistica- ted metropolitan areas to near-rural towns on the outer fringes. Several have populations of one particular national group-valuable in testing products of limited appeal.
Greater Boston's communications media serve market test- ing techniques well. Three daily Boston newspapers, three Sunday and one international newspaper, suburban papers, magazines and trade publications are available for test use. Outdoor advertising delivers measured circulation in all business areas throughout the market, and can be readily tailored for special testing pur- poses.
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