The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964, Part 2

Author:
Publication date: 1964
Publisher: Boston : Sampson & Murdock company
Number of Pages: 1324


USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Allston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Brighton > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Charlestown > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Dorchester > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > East Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Hyde Park > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Jamaica Plain > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Readville > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Roslindale > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > South Boston > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2
USA > Massachusetts > Suffolk County > West Roxbury > The Boston directory : including . . . Allston, Brighton, Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Readville, Roslindale, Roxbury, South Boston, West Roxbury 1964 > Part 2


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


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70


*Namaksy Adolph J. . 1917


Insurance


97


**** National Life Insurance Company of Vermont . 1850


Insurance left side lines and 97


Detective Agency right side lines and


59


** New England Merchants National Bank 1831


Bank front cover, right top lines and


21


** New England Mutual Life Insurance Company. 1835


Insurance front cover, right side lines and


88


Real Estate . . back cover and


118


School left bottom lines and


132


*Niles Company Inc. 1932


Real Estate


right side lines and


124


Real Estate


121


Olins of New England Inc 1963


Truck & Automobile Rentals. . back cover and


136


Olympic Creditors' Service Inc 1954


Collection Agency.


. right side lines and


52


*** Paige John C & Co. 1876


Insurance top and bottom stencils,


. left top lines, 82 and


83


Furniture


70


Palmer, Russell Co .. 1942 Parnell Resume Consultants 1956


Employment Agency


.right side lines and


66


** Patterson, Wylde & Windeler Inc 1911


Insurance


ribbon bookmark,


65


Phillips Printing Company


**** Phoenix Mutual Life Insurance Co 1851


*** Pierce S S Co. 1831


Pilgrim Management Corp 1948


1932


Insurance


right top lines


2


**** Pray John H & Sons Co. 1817


Home Furnishings .right side lines and


71


*** Provident Institution for Savings in the Town of Boston The . 1816 *** Prudential Insurance Company of America 1875


*Public Finance Company. 1938


Loans. right top lines and


104


**** Quincy Savings Bank 1845


Bank


23


*Quincy South Shore Credit Association. . 1930


Credit Reports. right top lines and 55


Collection Agency. right bottom lines and


52


*Read & White


1914


Clothing . .left side lines and 61


Insurance .left side lines and 90


Embroidery, Hemstitching & Stamping . .


right bottom lines and


62


Business Machines. right bottom lines and


110


Insurance right side lines and


98


Exterminators insert at name


Real Estate .


left bottom lines and


125


Detective Agency


left bottom lines and


59


Insurance


99


Insurance


. left bottom lines and


99


Hotel


. right top lines and


77


** Sheraton-Plaza Hotel. 1912


Hotel .right side lines and


80


**** Sherrard G J Co, Parker House 1856 1800


Jewelers.


right top corner cards and


102


Hotel


right bottom lines and


80


*South Boston Savings Bank 1863


Bank left side lines and


30


** South Shore National Bank. 1836


Bank . right side lines and


24


Company of America. 1844


Insurance right side lines and


94


State Street Bank and Trust


Company. 1955


Bank


. back cover and


98


Employment Agency


right top corner cards, 64 and


Drafting Supplies


Insurance right side lines, 93 and


Grocers-Importers.


B


Real Estate.


. left bottom lines and


124


*Pitney-Bowes Inc 1920


Addressing Machines .left side lines and


Bank left top lines, 12 and


13


Insurance


89


Rapid Collection Service.


1962


Richenburg Philip Insurance Agency Inc 1950


*Roman Art Embroidery Corp. 1937


** Royal McBee Corp. 1910


Ryan Daniel C General Agent. 1959 **** State Mutual Life Assurance *Safety Fumigant Co . 1925


** Saunders Irving M & Associates. 1898 Saunders Security Systems Corp 1945


*Sears Thomas E Inc. 1918


** Sentry Insurance. 1904 *Sheraton Corp of America. 1937


Hotel . . right side lines and


78


** *** ** Shreve Crump & Low Co. ** Somerset Hotel. 1900


Real Estate . left side lines and


124


*National Service System Inc 1933 *New England Electric System 1926


Electric Company. 61


Newhall Charles A. 1947 Newman Preparatory School 1945 *** Newton Savings Bank 1829


Bank .left side lines and


22


*Nordblom Company . 1924


** Paine Furniture Company 1895


*Peters Employment Service Inc. 1926


Real Estate


120


Bank Z and


20


Credit Reporting


53


in Alphabetical Section and 67


60


98


*Pitcher Robert B.


25


HONOR ROLL


VIII


HONOR ROLL


*Each Asterisk indicates 25 years in Business. Page numbers below refer to Buyers' Guide.


Name


Est. Business For further information see -- Page


***** Stearns R H & Company 1847


** Stern Can Company Inc .. 1901


Cans & Metal Containers right top lines and 45


*Stilphen Motor Company 1921


Automobiles .left side lines and 4


*Street and Co Inc. . 1920


Real Estate . left side lines and 125


**** Suffolk Franklin Savings Bank 1833


Sullivan James J. . 1950


Insurance


right bottom lines and


99


**** Sun Life Assurance Co of Canada. 1865


Insurance


right bottom lines and


99


*Thompson Water Cooler Co. 1930


**** Townsend Dabney & Tyson 1887


Investment Securities . back cover,


right top corner cards and 40


*Trailways of New England Inc 1936


Bus Lines


left side lines and


43


1200 Beacon Street Hotel 1954


Hotel


.left side lines and


78


Bank


31


Bank


27


Printers right top lines and


114


*Utica Mutual Insurance Co


1914


Insurance


91


** VanIderstine & Son Insurance


Agency Inc 1902


Insurance . right side lines and


100


*Vatco Manufacturing Co 1920


5


Viola Helen & Associates 1963


Employment Agency


right bottom lines and


66


*Volpe John A Construction Co 1933


Contractors.


54


** Volunteer Co-operative Bank. 1888


3]


**** Vose Galleries of Boston Inc . 1841


W IL D Radio.


Radio Station


left bottom lines and


110


*** Wainwright H C & Co. 1868


41


*Ward Schools of Business. 1937


Schools. . backbone and


130


*** Ward's Stationers Inc. 1868


Stationers. right bottom lines and


110


**** Warren Institution for Savings The


1829


Bank front cover and


28


****** Waterman J S & Sons Inc


1832


Funeral Director


70


** Whittier C W & Bro.


1900


Real Estate


front cover and


119


**** Wildey Savings Bank 1892


Bank


left top lines and


33


*** Winship W W Inc 1776


Leather Goods right top lines and


102


*Withrow W E 1913


Movers. right bottom lines and


107


**** Woodlawn Cemetery The. 1851


Cemetery


46


*** Workingmens Cooperative Bank. 1880 Bank .left side lines and


33


**** Union Savings Bank of Boston. 1865 ** United States Trust Company. 1895 **** University Press of Cam - bridge Inc. 1639


Automobile Seat Covers. . left bottom lines and


Bank right top lines and


Art Gallery


right top corner cards and


2


Brokers right top lines and


Department Store . left top lines and 58


Bank left top lines and


26


137


Water Coolers right bottom lines and


BOSTON


"HUB OF THE UNIVERSE"; "A MODERN CITY WITH A UNIQUE HISTORY"


(This information furnished through the courtesy of the Research and Development Department of the Greater Boston Chamber of Commerce.)


From roots of rugged tradition, Boston is now rising to new dominance as one of America's most modern cities and most dy- namic markets. The city has become many things. It is a world center of nuclear, electronic and medical science-a powerful fi- nancial artery of the country -- a gateway between foreign ports and the whole northeast marketing community. And it is the nor- thern anchor of the steadily-emerging East Coast strip-city of tomorrow.


Boston today vibrates withthe fresh energy of large-scale construction and a thousand vigorous industries, soundly estab- lished or excitingly new. The mind, too, enlivens and widens it- self here in a climate of cultural depth and great universities.


Planner and builder, industrialist and merchant, scientist and artist are at work in this major American market, building a massive new opportunity.


STATE HOUSE, BEACON STREET


Greater Boston is an immense robust family of 76 cities and towns, which cover 987 square miles within which live over 2,500, 000 people. The nation's sixth largest metropolitan area, it also is the fourth largest wholesale center and the principal mar- ket-place of New England.


Its rank as fifth largest manufacturing area has been won by a prodigious output of fabricated metal products, printing and publishing, chemicals, wearing apparel, rubber goods, footwear and paper, and by the important contribution of the electronic and nucleonic industries.


From this muscular accomplishment, the area's energy flows now into unprecedented new construction, helped by the city administration's stabilizing of the tax structure. A billion dollars of construction is under way or in the planning stage. This in- cludes the new multi-million-dollar Government Center; Techno- logy Square, with 800, 000 square feet of office, laboratory and technical space; the towering Prudential Center; Charles River Park, a new $20 million downtown skyscraper, planned by British investors; and a 1,500-car parking garage now completed beneath historic Boston Common. A new, second vehicular tunnel which now speeds added traffic under Boston Harbor is symbolic of the area's dedication to a thorough transportation system. This sys- tem has been developed in a wheel-like pattern around Greater


Boston's complex of cities and towns. The present outer rim is Route 128 -- "the Golden Semi-Circle." The hub is formed by the Central Artery and the planned Inner Belt Expressway through Boston itself. Seven expressways-four in use and three planned -- form the spokes of the wheel. The Outer Belt Expressway (In- terstate Route 495) spreads another great rim around the city, joined to the hub complex by extensions of the spoke expressways.


Route 128 already is the 65-mile-long home of 334 firms, and commercial and industrial development grows apace on the present inner expressways. On the Outer Belt Expressway, as it swings far out into central Massachusetts, a similar growth un- doubted:, will take place, aided by Massachusetts' favorable tax situation. In 1961 the State ranked 25th among all states in terms of state taxes collected per capita, and 42d in state taxes on a percentage of per capita income.


In the suburbs, six major regional shopping centers, dozens of smaller ones, restaurants, hotels, and thousands of new homes emphasize the city's outward reach. The evolution of large indus- tr al parks-43 of them now exist-has occurred more rapidly than in any other section of the country. Here then is the story of Greater Boston-its people, its places, its burgeoning market po- tenta. - as it moves toward the dramatic strip-city dream that already is merging all the communities of the Eastern Seaboard.


X


INTRODUCTION


--


HAYES .BICKFORD'S


MASONIC TEMPLE, CORNER OF BOYLSTON AND TREMONT STREETS


This Temple was erected in 1898-99 on the site of the well-known Winthrop House, which had been destroyed by fire. The Grand Lodge of Masons in Massachusetts is the oldest Grand Lodge in the Western Hemisphere, deriving its authority from the Grand Lodge of England on July 30, 1733.


THE PEOPLE


The "George Apley" image of the typical Bostonian, plod- ding with starchy gait along famed Commonwealth Ave., exists today only in fiction. Modern Bostonians derive from Irish, Italian, English, French, Portuguese, German, Chinese and other origins. They thrive together, alertly aware of the vivid past and the rising new strenghts of their city. They are a reservoir of many talents and skills, and a responsive market both for pro- ducts of general appeal and those desired by specific groups.


Greater Boston population: White, 2,500,365; other races, 87,151; total, 2,587,516


At Home


Home can be heart's desire in Greater Boston. For the city- minded, ultra-modern apartments or the charm of Beacon Hill town houses create true metropolitan living, while beyond await the village greens and hills and close community life of typical New England tradition. Delightful seashore and country are within easy reach of Boston and its encircling cities and towns. Dwell- ings may vary from authentic Early American to modern split- level ranch-on modest lot or luxurious country or seashore estate.


Bostonians' love of gracious living is emphasized by present house-building activity, which is at a record rate. Construction materials, products and services are in strong demand to assure the attractive home life in which Bostonians take pride.


At Work


Bostonians at work create thousands of products-from chemicals to clothing, printed materials to machine parts, elec- trical and electronic equipment to soft drinks. In manufacturing alone, Greater Boston firms employ 298, 085 workers with an annual payroll of $1.4 billion. Other workers-in architecture, advertising, finance and investment, industrial research, public service, construction, medicine, manufacturing, commercial fishing, law, and education-deliver results which often extend world-wide.


· Such variety of employment has evolved a skilled labor force and a minimum of unemployment. Professional and technical personnel total 12.1 per cent of Greater Boston's work force, a ·higher proportion than that of New York, Chicago, Cleveland, Detroit, Pittsburgh, or St. Louis. Craftsmen and foremen also are a larger group proportionately than in other areas-an im- pressive 14.9 per cent of the work force.


The skilled Boston labor force earns more than do workers in many other sections of the country-and has more to spend on the necessities and luxuries of life.


At Play


Boston's continuous influx of visitors-and Bostonians themselves-have almost unlimited entertainment possibilities.


Hundreds of thousands are devoted fans each year of four major-league teams-the Boston Red Sox, the professional foot- ball Patriots, the Bruins of hockey fame, and the championship Boston Celtics basketball team. The area offers excellent beaches for public enjoyment, golf courses, indoor and outdoor skating rinks, skiing areas, swimming pools, racetracks, summer thea- tres, and art centers. There are scores of nationally-known res- taurants, popular and art film motion picture theatres, legitimate theatres, and clubs featuring jazz groups, dancing and floor shows. Boston has its own delightful playgrounds, but also is with- in easy travel time to Cape Cod's miles of dunes and seashore, New Hampshire's White Mountains, Vermont's rustic delights, and and the unforgettable coast and interior of Maine. Excellent ski slopes are numerous in all the northern New England states.


Bostonians know how to enjoy life, from fashionable theatre parties to free concerts by the Boston Pops Orchestra at the Hatch Shell on the Charles River Esplanade. The resulting ex- penditure of millions of dollars for recreation creates a lively market for the manufacturer of goods for sports, hobbies and other leisure-time activities.


BOSTON'S CULTURAL HERITAGE


Boston's celebrated past is carefully preserved and made accessible to everyone. History and the prolific artistic contri- bution, from early Colonial times to the present, stimulate Bos- tonian and visitor in art galleries, museums, the Fenway Court of "Mrs. Jack" Gardner, the Boston Athenaeum, the Boston Public Library and nostalgic historic shrines throughout the area's 76 cities and towns.


Today's cultural pleasures also are enjoyed through the Boston Symphony and Pops Orchestras, the Museum of Fine Arts, the Boston Arts Festival, the Museum of Science, Hayden Plane- tarium, Cambridge's Loeb Drama Center, the Metropolitan Bos- ton Arts Center Theatre, and summer theatres. Pre-Broadway plays and musicals come continuously to the city's many in-town theatres.


HATCH MEMORIAL SHELL


SCHOOLS AND COLLEGES


The Greater Boston Area has one of the world's greatest concentrations of institutions of higher learning.


Mainspring of a community's future is the depth of its ap- proach to education and the ability to give education to many. Boston's universities-Harvard, Massachusetts Institute of Tech- nology, Wellesley, Radcliffe, Boston University, Brandeis, Boston College, and Tufts University-are a steadily nourishing force in the community. They provide, too, top managerial and technical


INTRODUCTION


XI


MASSACHUSETTS INSTITUTE OF TECHNOLOGY


talent. Sixteen institutions of higher learning in the city, and 47 in the Metropolitan Area, are authorized to grant degrees.


The fame of Greater Boston's educational institutions is a magnet for foreign students, attracting 4 per cent of all the for- eign under-graduates in the nation and 7 per cent of the graduate students.


Greater Boston has over 15,500 teachers and 400,000 stu- dents in public schools. There are many private and parochial schools and academies. Constant experimentation is carried on in impressive new buildings and through progressive teaching techniques.


The student market for teen-age and college level products is large and responsive.


CHURCHES


Boston Churches serve virtually every denomination, and many, such as Old North Church, Park Street Church and Trinity Church in Copley Square, are distinguished historic or architec- tural landmarks. The Roman Catholic Archdiocese, with its cen- ter at the famous Holy Cross Cathedral, is the second largest in the U. S. The Basilica of Our Lady of Perpetual Help is one of only twelve in the country.


Protestant denominations include Apostolic, Baptist, Con- gregational, Episcopal, Evangelical, Lutheran, Methodist, Pres- byterian, Unitarian and Universalist, as well as the First Church of Christ Scientist, world headquarters of the Christian Science Church. The World Christian Endeavor's headquarters was first established here, as were the Young men's and Young Women's Christian Associations and the far-reaching missionary activities of the Congregational Church.


Splendid Jewish temples also are an important part of the city's religious life.


HOSPITALS


Health is Greater Boston's third largest "industry, " in terms of dollars invested and spent. The community is pre-emi- nent in medical skills, research, and facilities. People journey from around the globe for treatment at Boston's internationally - respected medical institutions.


In the Metropolitan Area, 7, 000 patients are treated daily in 52 voluntary hospitals. Expenses of these hospitals total more than $100 million annually, of which over $63 million is payroll expense. Payrolls of proprietary and government-financed hospi- tals increase this by an added $14 million. Three great medical schools -- Harvard, Tufts, and Boston University -- and hospitals associated with them have won generous grants from Federal and other sources for medical exploration. The Program for Harvard Medicine alone has an aggregate total of $58 million. Other re- search projects, including a nuclear reactor at Massachusetts Institute of Technology, will bring new victories to the many im- pressive medical discoveries already achieved through Boston medical science.


Boston is believed to provide the best medical care in the world. The market for medical and similar supplies, thus, is large and constant.


HOSPITALS IN THE GREATER BOSTON AREA WITH 300-BED CAPACITY OR OVER


Hospital


Specialty


Beth Israel


General


Boston City


. General


Boston State Mental


Carney . . General


Children's Hospital Medical Center. . Pediatric-Comm. Diseases


Cushing General. .


Mental


Lawrence Quigley Memorial. . General


Long Island. .


General. Chronic, T. B.


Massachusetts General


.General, Mental


Metropolitan State


. Mental


New England Deaconess.


General, Chronic, T. B.


Quincy City .


. General and Psychiatric


. General


V. A. Bedford Psychiatric


V. A. Boston . General and Psychiatric


V. A. West Roxbury General and Paraplegic


Walter Fernald State School Psychiatric


(80 additional hospitals are located within the Boston Metropoli- tan area, with a total bed capacity of 10, 146. )


INSURANCE CENTER


Boston is a nationally important insurance center. The fore- most U. S. insurance companies have home or regional offices within the city or in suburban office parks and other "greenbelt" locations. The tallest building in New England is the home office of one nation-wide insurance company. Another is creating, in- town, the second largest multi-block complex in the U. S. - en- compassing smartly modern shops, restaurants, business build- ings, its own regional office, and a magnificent auditorium built by the City. Other insurance companies have recently erected new buildings or extensive additions.


INSURANCE COMPANIES WITH HOME OFFICES IN THE GREATER BOSTON AREA


Number of Insurance


Companies


Specialty


23. Accident and Health


42. Fire and Casualty


8. Life, Accident and Health


INVESTMENT AND FINANCE


Metropolitan Boston has 26 national banks operating 111 of- fices and 37 trust companies with 98 branches, all in Greater Bos - ton. These 272 bank offices give each city and town easy access to a commercial bank.


The Metropolitan Area also has 133 savings institutions with total deposits of over $3 billion; 21 savings and loan associations with deposits of $450 million; 100 co-operative banks with de - posits of $780 million; and numerous credit unions.


Virtually every dollar spent in New England journeys through Boston at some time. As District One headquarters of the Federal Reserve system, the city has the financial facilities, ser- vices and skills which compare most favorably with those of any other U. S. area. Particularly valued is the broad foreign trade experience of its bankers, together with strategically-located world-wide branch offices and correspondent relationships. Bos- ton banks take pride in delivering credit information swiftly from extensive, fast-reference files.


The Boston Stock Exchange is the nation's largest unmerged stock exchange. Shares traded annually exceed 6, 062, 000.


MARKETS: DOWNTOWN AND SUBURBAN


As the market place for all New England, Boston enjoys a broad variety of specialized and general retail-market areas, The largest department store in New England is in the downtown retail section. Here too are the world's largest specialty store, other large department stores, and shops of all types. A Fashionable retail section is nearby, in the Back Bay area.


Boston's central shopping district has over 9,000 retail es- tablishments, accounting for about 39 per cent of retail sales in the Metropolitan Area. This in-town core is augmented by com - munity shopping-centers in the surrounding cities and towns. These centers offer a good selection of convenience goods (low value, standard items purchased frequently and widely distribut- ed) and a variety of shopping goods (items of higher value, pur- chased only after comparing price, quality, and style in a number


. General


Saint Elizabeth's


U. S. Naval Hospital


XII


INTRODUCTION


... ...


PORTION OF EXPRESSWAY SYSTEM


of stores). Six regional shopping centers, developed on the peri- phery of this area, present a wider selection of shopping goods, together with an abundant stock of convenience and specialty lines. Two more centers are now under way.


Boston has a market density volume 62 times greater than the national average. It is the northeastern base of the "Golden Market Zone" -- a 12-state area crossing through the center of the northeastern section and accounting for 45 per cent of total U. S. retail sales, according to recent retail trade census. Grea- ter Boston retail trade increased at a rate of $100 million a year between 1954 and 1958. At this rate it should total at least $4.6 billion by 1970.


Greater Boston's shopping centers serve a population of 2, - 565, 732, according to the 1960 U. S. Census. The estimate of this population's personal income (after taxes) was $5, 844, 737, 000 for the same year. This meant a disposable income of $2,278 per person, or 7,517 for each of the estimated 777,495 families of the area.


BOSTON: THE IDEAL TEST MARKET


When new products require a controlled test area having specific data of population, income, buying power and other fac- tors, Greater Boston is unusually suited for tailoring test condi- tions to meet any need. Each city and town maintains its own cen- sus, with facts and figures readily available about income, con- struction, manufacturing and all other pertinent categories, The character of the cities and towns varies greatly, from sophistica- ted metropolitan areas to near-rural towns on the outer fringes. Several have populations of one particular national group-valu- able in testing products of limited appeal.


Greater Boston's communications media serve market test- ing techniques well. Three daily Boston newspapers, three Sunday and one international newspaper, suburban papers, magazines and trade publications are available for test use. Outdoor advertising delivers measured circulation in all business areas throughout the market, and can be readily tailored for special testing pur- poses.


Sixteen commercial radio stations make possible both mass and selective coverage. Three commercial television stations and an educational television channel are located in the metropolitan area, in addition to several commercial and non-profit FM radio stations. Transportation advertising, direct mail facilities and other specialized media are available. With all of these versatile facilities, a planned test campaign can be executed under condi- tions which few communities can offer.


TRANSPORTATION


Five separate transportation systems handle international and local traffic in the Greater Boston area. Logan International Airport gives direct access to Europe, Africa, the Near East, and all points in the Western Hemisphere. Boston's highway system is is a vital element in the area's 'strip-city' growth, making pos- sible fast and safe travel in and out of the various cities and towns. Three Class I railroads have terminals in Boston. The Port of Boston affords the shortest through route between Europe and the interior of the U. S. and Canada. And finally, one of the four subway systems in the U. S. is maintained by the Metropoli- tan Transit Authority, with additional facilities covering 13 cities and towns.




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