Baldwin's and Merchants' Goldsboro North Carolina City Directory [1936], Part 1

Author: Baldwin Directory Company.
Publication date: 1936
Publisher: Baldwin Directory Company, Inc.
Number of Pages: 318

USA > North Carolina > Wayne County > Goldsboro > Baldwin's and Merchants' Goldsboro North Carolina City Directory [1936] > Part 1

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WAYNE CO PUB LIBRARY 6401 9100 239 115 7

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FOR REFERENCE Do Not Take From This Room

BALDWIN'S AND MERCHANTS'

Goldsboro

NORTH CAROLINA

City Directory MASTER EDITION

VOLUME 1 1936 ABCD No. 20

CONTAINING AN ALPHABETICAL DIRECTORY OF ALL RESIDENTS SIXTEEN YEARS OF AGE AND OVER, WITH DETAILED INFORMATION CONCERNING EACH; A NUMERICAL HOUSEHOLDER'S DIRECTORY AND STREET GUIDE, A CLASSIFIED BUSINESS DIRECTORY; A MISCELLANEOUS DI- RECTORY, CONTAINING INFORMATION ABOUT BOTH LOCAL AND NATIONAL GOVERNMENTS; A RURAL ROUTE DIRECTORY, A NUMERICAL TELE- PHONE DIRECTORY

AND

A Complete Buyers' Guide and Civic Section

Issued with a special supplement edition for presentation to a select- ed group of private homes, Chambers of Commerce, Boards of Trade, Merchants' Associations, Selling Agents, Buyers, Government Officials and Newspapers throughout the United States.

This directory remains the property of the Baldwin Directory Company, Inc., and is leased to subscriber for a period of two years or until the next edition of the directory is published. This directory is leased for use of only one sub- scriber unless different arrangements are made with publisher. Directory must be returned to publisher at the expiration of lease.

Compiled and Published By Baldwin Directory Company

Incorporated AND

Wayne County Board of Trade and Merchants Ass'n

Home Office 125 MEETING STREET, CHARLESTON, SOUTH CAROLINA

J

COPYRIGHT 1936 BY BALDWIN DIRECTORY CO., INC. Charleston, S. C.

Independent and Progressive

Baldwin Directory Company, Inc., publisher of this city directory and the world's largest independent publisher of city directories, is in no way connect- ed with any national association, combination or directory "trust". Its poli- cies are laid down with a view to serving the individual directory subscriber and the general public. It is a progressive company, constantly on the alert to improve its service.

The ABCD type of city directory was originated by the Baldwin Directory Company, Inc. While many publishers have been content to rest on their laurels, issuing the same type of directory used thirty years ago, the Baldwin organization has led the way to the production of a modern city directory to meet modern selling and credit conditions.

Newspapers, chambers of commerce, merchants' associations and individual business concerns are invited to write for particulars concerning this type of directory service. In the future, as in the past, Baldwin directories will stand for the highest ideals in public service.

Baldwin Directory Co., Inc.

QUALITY DIRECTORIES

PROMPT

ACCURATE

by CONSERVATIVE

BALDWIN

1936 Population FOR GREATER GOLDSBORO INCLUDING ADJACENT TERRITORY

81.

17,778

81

This population secured by an actual count of persons residing in the territory covered by a House-to-House Canvass under Baldwin's ABCD plan.

81

General Index

Page

Page

Advertisers Index

4

Advertising Section

33

Alphabetical Directory

41

Alphabetical Telephone

Directory

227

Business Directory

269

Buyers' Guide

33

Cabinet (U. S.)

18

Civic Section

35

Classified Business Directory

269

Counties (N. C.)

25

County Seats (N. C.)

25

Criss Cross Telephone Directory_227

Explanation

42

Federal Government

17

Federal Judges

18

History of Goldsboro

9

Honor Roll

4

House of Representatives (N. C.) 24

House of Representatives (U. S.) 19

Householders Directory

227

Index to Display Advertisements_

4

Introduction

6

Miscellaneous Directory

17

Nationally-Advertised Brands

269

N. C. House of Representatives __ 24

N. C. State Senate

23

N. C. State Government

23

N. C. Supreme Court

23

Numerical Telephone Directory

__ 291

Officials (N. C.)

23

Officials (U. S.)

17

Population of Goldsboro

2

Population of Counties (N. C.)

-

25

Preface

9

Resident Directory

41

Resident Telephone Directory

227

Rural Route Directory

301

Senate (N. C.)

23

Senate (U. S.)

18

State Government

23

Street Guide

227

Street and Telephone Guide

227

Supreme Court (N. C.)

23

Supreme Court (U. S.)

18

Telephone Directory, Numerical_291

Title Page

1

Trade-Marked Merchandise

Brands

269

U. S. Cabinet

18

U. S. House of Representatives

19

.U. S. Senate

18

U. S. Supreme Court

18

Honor Roll -and-

Index to Display Space

Page

Acme Cleaners and Hatters

B. F. Adams Dairy, Card BD.

Edgar H. Bain, General Agent. The Bank of Wayne.

Barnes-Harrell-Rawlings Co., Inc.,

Supplement Cover and Top Lines. Belk-Tyler Co., Top Lines.

R. W. Black.

Borden Brick & Tile Co., Supplement Cover and 34

Borden Mfg. Co.

Branch Banking & Trust Co., Supple- ment Cover.

Robert E. Bryan.

Dr. W. H. Bryant. Carolina Hotel.

Carolina Power & Light Co.

Chamber of Commerce.

City of Goldsboro

35

Colonial Ice Co. 39

Cotton Service Station, Card BD.

County of Wayne

36

Crawford-Norwood Co.

Cream Top Dairy.

Dickinson & Bland.

Dr. C. Dillard.

Edelmann Ins. Agency, Top Lines.

Edgerton Oil Company.

Efird's Dept. Store, Top Lines.

Firestone Auto Supply & Service Stores, Card BD.

Freeman & Pedigo, Supplement Cover and Top Lines.

Giddens Jewelry Store, Card BD.

Goldsboro Building & Loan Association. Goldsboro Community Chest.

Goldsboro Herald Supplement Cover and Bottom Lines.

Goldsboro Dry Cleaners Laundry & Hatters

Goldsboro Insurance & Realty Co. Goldsboro Publishing Co.

Goldsboro Realty Management Corp. Cards BD.

A. T. Griffin Mfg. Co., Supplement Cover.

Elizabeth Hayes Beauty Shop, Card BD.

Heilig & Meyers, Supplement Cover and 43

Page

Hines Elertric Equipment Co., Bottom Lines.

Home Security Life Insurance Co. Geo. E. Hood (Atty).

Hood System Industrial Bank. Hotel Goldsboro.

Hub Hardware Co., Bottom Lines. E. A. & Ambrose Humphrey.

Jackson Furniture Co.

Jefferson Standard Life Ins. Co.

Kadis, Bottom Lines.

Langston, Allen & Taylor.

T. A. Loving & Co., Card BD.

Matthews Motor Sales, Supp. Cover.

Drs. Miller & Zealy.

W. O. Mitcham Co., Bottom Lines.

Monticello Cafe, Card BD.

L. U. Moore.

H. L. Moye, Supplement Cover.

Neuse River Lumber Co., Supplement Cover and Bottom Lines.

2

North Carolina Mutual Insurance Co. Thomas O'Berry Agency.

F. Ogden Parker (Atty).

Joe A. Parker, Real Estate, Supple- ment Cover.

Peacock, Frank L., Jr.

J. C. Penney Co., Special Insert Page. Postal Telegraph Cable.

Register of Deeds, Wayne County, W. E. Ormond.

W. P. Rose.

R. N. Rouse & Co., Contractors, Card BD.

St. Mary's Catholic Church . . 37

Security Life & Trust Co.

Smith Hardware Co., Top Lines.

Dr. Williams Spicer.

A. H. Snyder, Card BD.

Southeastern Express Co.

Southern Bell Tel. & Tel. Co. Standard Auto Parts Co.

Stanleys Supplement Cover and E. F. Taylor, Card BD. J. Faison Thomson. Tide Water Power Co.

Waters Drug Store.

Wayne County Public Welfare Dept.

H. Weil & Bros., Special Insert Page. Western Union Telegraph Co. Williams Paint & Supply Co.

1936 POPULATION

640

1913

1202

738

467

622

703

1675

61

823

425

682

1490

248

136

1019

13 694

1817

646

49

97

69

9

17.778

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1538

INTRODUCTION

-

Baldwin Directory Company, Inc., publisher of your city directory, takes pleasure in presenting the 1936 edition to the general public. A large force of trained enumerators and solicitors worked diligently in the preparation of this volume and we are confident that the result is an authentic and useful city directory.

We have faith in the continued growth of your city and we believe that our directory will take its place as one of the vital instruments for the advancement of the community. Sub- sequent editions will be issued promptly and regularly.

CHARLESTON CITY DIRECTORY 1036

This volume is an example of the ABCD type of city directory as originated and developed by the Baldwin Directory Company, Inc. In the modern business world with its greatly changed sales and credit systems, the old type of directory has become com- pletely obsolete. In adapting the direc- tory to modern conditions the Baldwin organization is the pioneer. The excellent city directory which your city now has is the result of the pro- gressive spirit of this company and its accurate interpretation of modern busi- ness requirements.

SEVEN DIVISIONS OF THE BOOK

The principal parts of the Baldwin Directory are as follows:

1. The Miscellaneous Directory contains a great deal of useful infor- mation concerning the national, state and local governments. In it are listed the names of members of congress and the state legislature, city and county officials.

2. The Buyers' Guide, Civic Section and Professional Blue Book is made up of the advertisements of the leading business firms of the city, announcements of churches, clubs, lodges, associations and schools, and professional card of public-spirited lawyers, physicians and dentists. The display spaces have been carefully grouped and indexed under headings which are descriptive of the business engaged in by each firm. The Buyers' Guide, when properly arranged and distributed, is of tremendous value in the building of business in the community.

INTRODUCTION

3. The Resident Directory contains most of the data concerning the individual. The wife's name is given in parentheses, and the number of dependents under 16 is shown as well as the ownership of homes. This is followed by position, place of employment and home address.

4. The Householders' Directory contains a complete directory of streets and avenues, properly located, gives the names of all householders arranged as they come upon the streets and avenues, indicates ownership of property.

5. The Business Directory and List of Nationally Advertised Brands contains the names of all business firms, professional people and non-profit organizations, properly classified. In this division are also listed the names of nationally advertised brands of merchandise, with the name of the local agents and distributors.

6. The Numerical Telephone Directory contains telephone numbers arranged in numerical sequence.

SPECIAL ABCD FEATURES

The following valuable information which appears in the ABCD type of directory is not to be found in the old-style city directory.

Number of dependents under 16;

Designation of home ownership.

Telephone Numbers on Street Guide.

Numerical Telephone Directory.

Nationally Advertised Brands.

In addition to these valuable features, the ABCD type of directory is more conservatively styled, printed on better paper and more beautifully bound arranged for more convenient use and contains a much more complete civic section. Directory stands are maintained in the business district for the use of the general public.

THE HOUSEHOLDERS' SUPPLEMENT

After including every conceivable feature which would tend to make the directory as useful and attractive as possible, the originators of the ABCD type of directory made one more bold stroke - they established a guaranteed home circulation for all advertising matter by issuing the Householders' Supplement and delivering it to the homes of the com- munity. Every advertisement which appears in a Baldwin directory also appears in the Householders' Supplement, making the Baldwin Directory "America's greatest dollar-for-dollar advertising medium" today.

BALDWIN DIRECTORY CO., Inc.

Carl E. Stanley

Francis W. Stanley

Stanley's

FUNERAL DIRECTORS

Since 1897

Ambulance Service PHONE 49

Goldsboro

"The Gate City of Eastern North Carolina"

(Courtesy Wayne County Board of Trade and Merchants Association)

STATISTICAL REVIEW

Form of Government-City Mana- ger.

Population-1930 U. S. Census- 14,985; population July 1st, 1936- 17,778; American born-99%.

Area-5 sq. miles.

Altitude-104 feet.

Climate-Mean annual tempera- ture-60 degrees F.

Parks-2, with total of 75 acres, valued at $500,000.

Assessed Valuation - $12,000,000. This valuation is based on 66 2/3% of actual value which is $18,000,000, with $1.25 per $100 tax rate.

Financial Facts-3 banks and 2 trust companies, with total deposits of $5,000,000.

Postal Receipts - Approximately $60,000 annually.

Telephones in Service-1,950.

Churches-35, representing 15 de- nominations.

Industry-Chief industries of city and surrounding territory : Manufac- turing and agriculture. Thirty man- ufacturing establishments, employ- ing 3,500 men and 1,500 women and paying wages of $1,250,000. Princi- pal manufactured products: Lumber and lumber products, brick, agricul- tural impliments, cotton yarn, ve- neer, furniture tobacco redrying, meal, grits, stock feed, fertilizer, cot- ton seed oil products, locomotives, steel bridges and other foundry equipment, and canning and preserv- ing fruits and vegetables.

Trade Area-Retail area has ra- dius of 25 miles and population of

10

GOLDSBORO, NORTH CAROLINA

200,000. This trading area is from 15 minutes to 1 hour's drive into Goldsboro over a network of hard- surfaced highways.

Newspapers-1 daily and 3 week- lies.

Hotels-3, with total of 250 rooms.

Railroads-namely, the Atlantic Coast Line, north and south; South- ern, to the middle and extreme west; Atlantic and North Carolina operat- ing east from Goldsboro to the port terminals at Morehead City. These terminals are used for both coast- wise and transatlantic transporta- tion.

Highu

Highways-Goldsboro is the "hub" of a network of hard-surfaced high- ways being the junction of national highway No. 70 from the Atlantic Coast on the east to the Pacific Coast on the west, No. 117 reaching from Maine to Florida and a number of other state and national highways.

Airports-Goldsboro has a munici- pal airport which is in direct route for north and south air transporta- tion.

Amusements and Recreation - Goldsboro has two moving picture theatres, a high school auditorium, a

municipal auditorium in the City Hall, parks, playgrounds, public and private swimming pools, golf courses, and indoor gymnasiums. Play- grounds are maintained under pro- fessional supervision in every section of the city.

Community Building-At the close of the World War, the citizens of Goldsboro and Wayne County, of which Goldsboro is the County Seat, desired to pay tribute and to memor- ialize the young men of our city and county who served in the war, and, immediately following the signing of the Armistice, Goldsboro business in- terests launched a campaign to pro- vide a memorial building. This building was erected at a cost of $100,000, was financed entirely through public subscription by pa- triotic citizens of Goldsboro and Wayne County, and was the first memorial to be erected in the United States, following the close of the war, dedicated to World War heroes. This building, today, has provided recreational and educational facili- ties to the entire citizenship of Wayne County. It has a spacious auditorium and gymnasium where school athletics and dramatics from every section of the state are staged. It also contains a spacious heated swimming pool with a special direc- tor in charge. Our Associated Chari- ties, Boy and Girl Scouts, American

11

"THE GATE CITY OF EASTERN NORTH CAROLINA"

Legion, American Red Cross, Drama- tic Clubs, and other civic and social activities have headquarters in this building. The entire building is un- der the supervision of a trained staff of directors in athletics, dramatics, etc.

Hospitals-Goldsboro has two pub- lic hospitals, one of which is financed and operated by the City of Golds- boro and the County of Wayne, and the second being a branch of the State Orthopaedic Hospital. Golds- boro is the home of North Carolina's Odd Fellows' Orphanage, which pro- vides for scores of motherless and fatherless boys and girls. The State Hospital for the Colored Insane, which is the largest in the world, is also located in Goldsboro.

Education - Goldsboro maintains, through its tax system, 11 public graded schools valued at $2,000,000. These schools provide, annually, edu- cational facilities for 5,021 children. 123 school teachers were employed for the year 1936. Our High School is one of the most modern and well equipped buildings of learning . in North Carolina. It is beautiful in architecture and equipped with the most complete libraries, science, manual training and domestic science laboratories, such as one would ex- pect to see in a much larger city. It

boasts of spacious class rooms and an auditorium with a seating capacity of 1,500. It has a modern stage, with adequate stage scenery, dress- ing rooms, and every equipment needed to stage dramatic and educa- tional programs. Our school system includes in its activities, athletics of every nature, including basket-ball, foot-ball and base-ball.

Our primary and grammar schools are located in various sections of the city, where they are most convenient to the students attending them.

While the State of North Carolina provides an 8 months school term, our city has just held an election for a special school supplement which will provide the children of Golds- boro with a 9 months school term. Graduates from the Goldsboro High School are equipped to enter any of our state colleges or universities.

City Statistics-Miles of paved streets, and sidewalks-30. Miles of gas mains-20. Sewers-35. Num- ber of water meters-3,000 (in many cases several families are using the same meter) ; light meters-4,034; gas meters-1,200. Capacity of wa- ter works (municipal) 2,500,000 gal- lons; daily average pump-900,000 gallons; miles of mains-35. Value of plant-$1,500,000. Fire depart- 'ment has 18 men with 2 stations and

12

GOLDSBORO, NORTH CAROLINA

10 pieces of motor equipment and is approved and recognized by the Na- tional Fire Insurance Underwriters. Police department has 20 men with one station and is equipped through- out with motor vehicles.

GENERAL REVIEW

Goldsboro is the county seat of Wayne County, one of the leading manufacturing a n d agricultural counties of North Carolina. It is the home of thirty well-established man- ufacturing plants. The agricultural resources are practically unlimited, and Wayne County produces, annual- ly, an average of thirty thousand bales of cotton, fifteen million pounds of tobacco, and tons of grain, hay and other food crops to say nothing of live stock and poultry. Goldsboro is the marketing center for these commodities, which makes it a pros- perous city and a desirable one in which to locate.

The population of Goldsboro in 1910 was 6,107; in 1920-11,296; in 1930-14,985, and today Goldsboro has 17,778 residents. The city is the shopping center of nearly 200,000 people residing within a radius of twenty-five miles.

Goldsboro, due to the nature of its surrounding territory, its geographi-

cal location and its unsurpassed fa- cilities, is rapidly developing into a commercial center. Recently several large manufacturing plants have lo- cated distributing branches here. Twenty-six passenger trains run to and from the city daily, which na- turally is advantageous to the com- mercial traveler doing business in eastern North Carolina.

Goldsboro was incorporated in 1847 with a population of 100 peo- ple. In the years that have elapsed since then, Goldsboro has pursued the even tenor of its way, and its citizens have been content to enjoy and prosper under its advantages until it has secured a foundation on which to create a citizenship that can withstand the storm of panics, short crops and the greed of politic- ians. In the building of this city to date, ideal citizenship has been kept constantly in mind, and with the greater duration there comes the charm of contact with a hospitable, democratic class of citizens whose ideals are based on character rather than bank account. Our city has given to our state and nation many prominent men. Goldsboro has sup- plied two governors of North Caro- lina, the first being Willis Brogden, and the second being Charles B. Ay- cock. Governor Aycock during his administration launched the great educational movement in North Car-

13

"THE GATE CITY OF EASTERN NORTH CAROLINA"

olina, which was responsible for the fact that, today, our state is one of the foremost educational states in the union. It is the home of many col- leges and universities that are at- tended, annually ,not only by stu- dents from every section of this state and nation, but by students from many foreign countries. Goldsboro has supplied the state of North Carolina with supreme court judges, superior court judges, some of the state's greatest educators and sever- al national cabinet members.

24Goldsboro has an ideal climate, be- ing the dividing line between the frigid climate of the North and the enervating climate of the tropics. Here are found nine months of sum- mer, with only three of autumn or winter temperature, none unpleas- ant.

Here one is within a daylight jour- ney of New York, Philadelphia, Bal- timore, Washington, Savannah, At- lanta and Jacksonville.

Here one is within a thirty-hour ride of Boston, Quebec, Montreal, Toronto, Buffalo, Cleveland, Cincin- nati, Detroit, Chicago, St. Louis, Louisville, Memphis, New Orleans, Mobile and Palm Beach, embracing an area containing a population of over seventy million.

Here one is within a few hour's ride of the finest surf bathing on the Atlantic Coast on the beaches or Wrightsville, Morehead City and Beaufort; and here one can live in the warmth of a genial sun and yet be in touch with the life of the na- tion.

'Health conditions are ideal, the death rate averaging less than nine to a thousand. The city owns its splendid water system, furnishing at a minimum cost the purest of soft drinking water. Goldsboro has seven social and civic organizations working in harmony and for one special purpose, which is to build a city which meets the requirements of every class of people. Living con- ditions, from a health stand-point are beyond criticism and living con- ditions from a financial stand-point are within the means of all. Electric power, gas, telephone and water rates are equal to those of the aver- age city. Being located in an agri- cultural district, country produce is plentiful and reasonable in price. All roads leading into Goldsboro are hard-surfaced. Hotel facilities are ample. Board and room in private homes is available and modern apart- ment houses have been provided.

Wayne County ranks high in agri- culture. Here are grown hay, alfalfa,

14

GOLDSBORO, NORTH CAROLINA

field peas, cabbage, beets, beans, English peas, truck garden products, strawberries, dewberries, huckleber- ries, melons, peaches, plums, cher- ries, apples, pecans and numerous products of the soil. This is the land where three crops can be grown on the same soil during the year, and a land which, by reason if its free- dom from rocks, is easily and eco- nomically tilled. Here can be pro- duced from one acre of land, 1,500 pounds of tobacco, or 1,500 pounds of cotton.

Thirty years ago Goldsboro was a village of very few inhabitants. The soil, always unusually fertile, had scarcely begun to yield the wealth that is now pouring out in such abundance. The production of to- bacco, now a great industry, was then only being introduced in this section. The contrast between the Goldsboro of that day and 1936 is amazing. Population has greatly in- creased. Manufacturing industries employing hundreds of workers at a good scale of wages now occupy acres that were then open fields.

Today Goldsboro is an ideal loca- tion for factories. The diversified industries now here are in a flour- ishing condition, developing to a marked degree each year, and the combination of climate, location,

transportation, health, hospitality and other favorable conditions will produce a substantial and steady growth in population and wealth, justifying the judgment of investors and homeseekers who locate here.

Wayne County has good roads of great importance to the farmer and the motorist, and adding to the pleasure and convenience of all who reside in this section.

It is recognized today that the great South, with its amazing num- ber of undeveloped resources and possibilities of development, its sup- erior conditions for agricultural pro- duction, and its healthful and charm- ing climate, affords the best field of opportunity. The only debatable question is: Which Southern state and what location in that state offers the best combination of the particu- lar conditions one desires.

Wonderful is the South, and great beyond our dreams will be its fu- ture, but in all these Southern states there will be none to compare in the rapidity of its growth with the pre- eminently well-favored state of North Carolina.

Write or wire our organization for detailed information about Golds- boro.

15

"THE GATE CITY OF EASTERN NORTH CAROLINA"

WAYNE COUNTY

A section that offers attractive possibilities and opportunities to home-seekers, regardless of their trade or profession, Wayne County is located in the great agricultural section of North Carolina. While its major industry is agriculture, Goldsboro is the county seat and is th center of a great manufacturing section. Goldsboro, due to its trans- portation facilities, hydro-electric power, all-American white and col- ored, male and female labor and its access to numerous raw materials including lumber, clay, cotton and numerous farm commodities, ships its manufactured products consisting

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