Hill's Fayetteville (Cumberland County, N.C.) City Directory [1957], Part 1

Author:
Publication date: 1957
Publisher: Hill Directory Co.
Number of Pages: 1150


USA > North Carolina > Cumberland County > Fayetteville > Hill's Fayetteville (Cumberland County, N.C.) City Directory [1957] > Part 1


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DIAL 2-3000


HATCHER'S Office Supply, Inc. Free Delivery Service


234 HAY ST. Office Aids For Every Trade


ACCREDITED GEM LABORATORY


Hatcher's


SINCE 1913 103 Hay St. Fayetteville, N.C.


Phone 2-2000


First-Citizens Bank & Trust Co.


IME RIED ESTED


PHONE


2-2141


FOR OVER 50 YEARS


Complete Banking Service


Resources Over $200,000,000.00


Member F. D. I. C.


M. & O. CHEVROLET


SUPER


SALES


CHEVROLET


PARTS


SERVI


Service Office Used Cars 3-1654 3-1655 2-6864 { Parts Dept. 3-1653 SERVICE


427-433 Franklin Street


Truck Dept.


3-3454


McMILLAN-SHULER OIL CO., Inc.


SHELL


308 MIKE ST.


708 Winslow


"Change to SHELL and Feel the Difference" --- If You Are Not Using "SHELL FURNACE OIL" Change Now!


Phone 3-2161


McDANIEL-FAIRCLOTH Florist Inc.


323 Person St.


Diel 3-1161


Dial 2-8107


REALTY SERVICE, INC.


Realtors - Residential Sales Specialists - Mortgage Loan Brokers - Insurance


FAYETTEVILLE


Morganton and Fort Bragg Roads (Haymount Point)


TATE


REALTORS


ENIA


PLAAT TS . 5-17 +


CAPE FEAR


BONNIE DOONE


CERTIFIED GEMOLOGIST AMERICAN GEM SOCIETY


Phones


COOM "WOLMANIZCE'


"Fayettevilles' Most Progressive Realtors"


A


HIGHLAND COAL & BUILDERS SUPPLY CO.


OFFICE and YARD: 203 CUMBERLAND ST.


BUILDERS' SUPPLIES


Asbestos Siding


Brick


Builders' Hardware


Cement


Coping


Coal


Corner Beads


Doors


Drain Tile


Fertilizer


COAL


Fire Brick Fire Clay Flue Lining Insulation Board Lath Lime


Masonry Mortar Masonite


Metal Lath


Nails


ALL GRADES FERTILIZER


Paints Paint Brushes Plaster Plywood Roofing Windows Sheetrock Sewer Pipe Wallboard Waterproofing


Gleem Paints - Philip-Carey Products Gold Bond Products


203 CUMBERLAND ST.


TELS. 2-3832 and 2-3143


P. O. Box 587


HILL DIRECTORY CO.'S


Safe Buy Used Cars


Complete Repair Service For Any Make Car


539 BRAGG BLVD.


PHONE Office & Parts Dept. 3-3114


Used Car Lot 39 Bragg Blvd. PHONE 2-2225


E


Y


MOTORS


INC.


Lincoln


MERCURY


B


G. W. Tinnin


Lawrence Blackwood


T. & B. OLDSMOBILE INC.


Wrecker Service AAA


Day and Night


Oldsmobile


Sales and Service


COMPLETE REPAIRS TO ANY CAR


Washing and Polishing Electric Waxing Lubrication (Certified) Steam Cleaning Underseal Rubberized Protective Coating


OLDSMOBILE SALES and SERVICE PARTS and ACCESSORIES


Delco-Remy and Auto-Lite


BATTERY SALES and RECHARGING BRAKE SERVICE and SALES


Brake Testing and Adjusting Brake Drum Lathe Service


Hydraulic Cylinder Honing


MOTOR ANALYZING and TUNE-UP United Motors Authorized Service


ELECTRICAL SERVICE


United Motors Authorized Service WRECKER SERVICE Boiling-Steam Cleaning WELDING SERVICE Electric and Acetylene MOTOR REBUILDING BODY REBUILDING


Metal Working Body and Fenders Upholstery and Trimming Service WHEEL and CHASSIS ALIGNING


Frame and Body Alignment Axle Straightening and Aligning Wheel Balancing PAINTING and REFINISHING Lacquer and Enamel Painting


DEPENDABLE USED CARS


929 BRAGG BLVD. TEL. 2-2147


FAYETTEVILLE CITY DIRECTORY


C


FAYETTEVILLE STATE TEACHERS


COLLEGE


RUDOLPH JONES, Pres. A. J. PINDLE, Business Mgr.


A State College


Fully Equipped For Training of Teachers Supervisors and Principals


Pres. Office: Tel. 2-2700 Business Mgr .: Tel. 3-1157


Murchison Rd. nr. Cross Creek


HILL'S FAYETTEVILLE ( CUMBERLAND COUNTY N. C. )


CITY DIRECTORY 1957


Including


Bonnie Doone, Drake Park, East Fayetteville, Honeycutt, Lakedale, Lafayette Village, Massey Hill and Myrtle Hill


Containing an Alphabetical Directory of Business Concerns and Private Citizens, a Directory of Householders, Occupants of Office Buildings and Other Busi- ness Places, Including a Complete Street and Avenue Guide, a Numerical Telephone Directory and much Information of a Miscellaneous Character; also the


YELLOW PAGES


With a Special ADVERTISING SECTION and a Complete CLASSIFIED LIST


FOR DETAILED CONTENTS SEE INTRODUCTION AND GENERAL INDEX


MORE GOODS


ARE BOUGHT AND SOLD


PRICE


THROUGH THE CLASSIFIED BUSINESS LISTS


$40. 00


OF THE DIRECTORY : THAN ANY OTHER MEDIUM ON EARTH


HILL DIRECTORY CO., INC., Publishers


1


2910 W. Clay St., P. O. Box 767, Richmond 6, Va.


DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT FAYETTEVILLE CHAMBER OF COMMERCE MARKET HOUSE, MARKET SQUARE


Member Association of North American Directory Publishers


Copyright, 1957, by the Hill Directory Co., Inc.


R 328.338


Section 28, Copyright Law In Force July 7, 1909


That any person who wilfully and for profit shall infringe any copyright secured by this act, or who shall know- ingly or wilfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceed- ing one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.


PO RBLICO BONO ASSOCIATION OF NORTH AMERICAN


189


DIRECTORY


ODIRE DAT CORIC


PUBLISHERS


PUBLISHERS' NOTE


The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maxi- mum accuracy.


The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the com- plete absence of errors or omissions, hence no responsi- bility for same can be or is assumed.


The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.


Hill Directory Co., Inc., Publishers


INTRODUCTION AND GENERAL INDEX


HILL DIRECTORY CO., Inc., publishers of Southeastern Directories, pre- sent to subscribers and the general public, this, the 1957 edition of the Fay- etteville City Directory, which also includes Bonnie Doone, Drake Park, East Fayetteville, Honeycutt, Lakedale, Lafayette Village, Massey Hill and Myrtle Hill.


Confidence in the growth of Fayetteville's industry, population and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror truly re- flecting Fayetteville to the world.


The enviable position occupied by HILL'S Directories in the estimation of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Fayetteville Directory will fulfill its mission as a source of authentic informa- tion pertaining to the community.


Four Major Departments


The four major departments are arranged in the following order :-


I. THE YELLOW PAGES constitute the first major department of the Direc- tory. This embraces a complete list of the names and addresses of the business and professional concerns of the city, arranged in alphabetical order under appropriate headings - a catalog of all the activities of the city. Preceding this catalog, likewise grouped under appropriate headings, are the advertisements and business cards of firms and individuals desiring to present a more com- plete list of their products or services than is possible in the catalog itself. The Yellow Pages represent reference advertising at its best, and merit the attention of all buyers and sellers seeking sources of supply or markets for goods. In a busy and diversified community like Fayetteville, the necessity of having this kind of information up-to-date and always immediately available, is obvious. The Directory is the common intermediary between buyer and seller, and plays an important role in the daily activities of the commercial, industrial and professional world.


II. THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is the second major department, printed on white paper. This is the only record in existence that aims to show the name, marital status, occupation and address of each adult resident of Fayetteville and vicinity, and the name, official personnel, nature and address of each firm and corporation.


III. THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, on green paper, is the third major department. In this sec - tion the numbered streets are arranged in numerical order, followed by the named streets in alphabetical order; the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respective crossing points on each street. Special features of this section are the designation of tenant- owned homes and the listing of telephone numbers.


IV. THE NUMERICAL TELEPHONE DIRECTORY, is the fourth major de - partment, printed on blue paper.


Community Publicity


The Directory reflects the achievements and ambitions of the community, depicting in unbiased terms what it has to offer as a place of residence, as a


54649


IV


INTRODUCTION AND GENERAL INDEX


business location, as a manufacturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Fay- etteville and vicinity.


The Fayetteville Directory Library


Through the courtesy of the publishers of the Fayetteville City Directory, a Directory Library is maintained in the offices of the Fayetteville Chamber of Commerce, for free reference by the general public. This is one of more than 700 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.


The publishers appreciatively acknowledge the recognition by those progres- sive business and professional men who have demonstrated their confidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.


HILL DIRECTORY CO., INC., Publishers.


INDEX TO ADVERTISERS PAGE NUMBERS BELOW REFER TO THE ADVERTISING SECTION THE YELLOW PAGES


Page


Acme Tire Service .


Air Flow Heating & Air Conditioning Co


Allen C A


Allen David G Contractor


Allen's Distributors


Allen's Moving Service


back cover, left bottom lines and


Antex Exterminating Co Inc Antique & Gift Center The


Arnold's Refrigeration & Appliance Service .right bottom cards and


Auto Glass Co


B & W Garage


Bahia's


Bailey Frank R Motor Co


Barnhill Inc


Belk-Hensdale Co . right top cards and


Blair Auto Company Inc


Blake Florist


Bland W M


Bleecker Motor Sales Inc left top cards and


Bloodworth's Texaco Service .left bottom cards and


Blue Realty Co left bottom cards and


Bobby's Garage


Bolton Basil


Boulevard Radio & TV Service


Bragg Moving & Storage Inc . left side lines and


Bramble Lenox H Plumbing & Heating Co Inc


Branch Banking & Trust Co


Brown's Quality Cleaners


Bryan Pontiac-Cadillac Co.


Bryan-Smith Oil Co .


bottom stencil, right side lines and


Bullock Floor & Tile Co


Burkhead-De Vane Printing Co Inc


Burton's Barber Shop


Butler Nurseries


left bottom lines and


C & M Signs Inc.


left top cards and


Cape Fear Block Co


right bottom lines and


Cape Fear Distributing Co


right bottom cards and


Cape Fear Floor Covering & Sanding Co


Cape Fear Insurance & Realty Agency Inc .


Cape Fear Supply Co.


right top cards and


Cape Fear Wood Preserving Co


front cover, left side lines and


Carolina Mobile Home Co


Carolina Motors .


.left bottom cards and


Carolina Moving & Storage


Carolina Office Equipment Co


right bottom lines and


Carolina Paper & Paper Products Co 48 and 170 Carolina- Virginia Mortgage Co right side lines and Charlotte Liberty Mutual Insurance Co Cheshire's Howard Inc left top cards and 155 134 City Florist 205 90 City Insurance Agency Clinton Auto Sales . right top cards and Cohen & Green Salvage Co 134 10 137 College Cleaners 49 97


Collier-Tart Furniture Inc


left side lines and


Corder-Vossler Co


right bottom lines and 11


Cox Building & Supply Co


Cross Creek Building & Loan Assn Culbreth Motors .


right side lines and left top lines and 60 42 37 55


Cumberland Concrete Supply Inc


right top cards and


Cumberland Dairy Division, Coble Dairy Products Cooperative Inc . . back cover and


Cumberland Insurance Agency


right top cards and


66 127


201 62 153 73 82 118 147


Cape Fear Cabinet Shop


right bottom cards and


.left bottom cards and


Carolina Exterminators .


left bottom cards and


221 78 216 9 158 164


right bottom cards and


. left bottom cards and left top cards, 2 and 213 114 . left top cards and 180 213 81 right side lines and 156 172 5 left side lines and 192 5 left top lines and 107 220 6 .left side lines, 2 and 64 69 29 84 189 7 29 189 30 200 209 left bottom cards and 217 right top cards and 174 left bottom cards and 39 left top cards and 74 8 .right top cards and 91 83 right side lines and · 178 . left top cards and 41 162


back cover, right side lines and


VI


INDEX TO ADVERTISERS


Page


Currie Coal Co


Davis Television Co


right side lines and


De Vane-Hall Lumber Co Inc


Dickinson Buick Co


insert at street guide and


DiPam Interiors left bottom cards and


Domestic Oil Co


left top lines and


Dudley & Williams


left top cards and


Dugan's T V Co . . right top cards and


Eastern Cross Plan, Division American Bankers Insurance Co


Edmac Truck Sales & Service Inc left top cards and


Edwards D P Home Improvements .


Ellerbe H Frank Insurance Agency left top cards and


Exide Battery Service Station


Faires Trailer Co


Fayetteville Aviation Inc


right top cards and


Fayetteville Baby Laundry Inc


Fayetteville Drug Co .


Fayetteville Gas Co.


Fayetteville Industrial Finance Co


right bottom lines and


Fayetteville Linoleum & Tile Co


Fayetteville Medical Ambulance Service


Fayetteville Mutual Insurance Agency.


back cover, right bottom


119


Fayetteville Office Supply Co


right bottom lines and right bottom lines and


Fayetteville Optical Co .


Fayetteville Realty Service Inc


front cover, right top lines and


Fayetteville Rulane Gas Corp . left bottom lines and


Fayetteville State Teachers College


Fayetteville Supply Co Inc .


Fayetteville Trailer Repair Co .left top cards and


Fayetteville Wholesale Building Supply Inc right top cards and


Federal Financial Recovery Service and National Credit Rating & Reporting Bureaus Inc


Felton Flora Insurance Agency left side lines and


Finch's Gulf Service Station .


First-Citizens Bank & Trust Co . front cover, right top cards and


First National Life Insurance Co right top lines, 124 and Fleishman Ed & Bros Inc


French Pete Inc right bottom cards and


G & G Glass Co . left top cards and


Gamble C Carl


Gibson Homes


right side lines and


Gillespie Street Texaco Service


Glidden Paint Center right side lines and


Godwin Realty Co . insert at name in alphabetical section and


Gordy T L Sr . . right side lines and Graphic Sign Co


Gregory's Superior Cleaners & Hatters Inc . right bottom lines and Greyvan Lines Inc


Haire Plumbing Co


left bottom cards and


Hales Plumbing Co


right top cards and


Hamont Grill


Hatcher's Jewelry Store Inc. front cover and


Hatcher's Office Supply Inc Haymount Realty


.left side lines and


Henebry's of Fayetteville Inc


left bottom cards and


Hertz Rent-A-Car System


right top cards and . left top cards and


Highland Coal & Builders Supply Co front stencil, A and


Highland Dairies. . . tabbed insert at beginning of alphabetical section and Highland Furniture Ca left bottom lines and


Highland Insurance Agency


ribbon bookmark, right top lines and


150 72


Hill Directory Co Inc


Hinson Seafood Market


81 15


Hodges Esso Service


left side lines and


Holder's Garage .


left bottom cards and 31


54 128 30 40 125 51 142 110 129 60 31 169 182 170 204 143 158 176 176 196 138 166 190 139 206 194 48 44 67 98 129


·


160 165 168 181 107 C 37 215 43


Fayetteville Observer The . · lines and tabbed insert at name in alphabetical and


right side lines, 108 and


right top cards and


. back cover and 53 212 148 149 12 135 92 56 210 127 13 114 128 14 215 3 71 74 109 146 83 4


Dawkins Lumber Co


. right bottom card and


Highland Cleaners


Highland Lumber Co


front cover and


Hercules Steel Co Inc .


VII


INDEX TO ADVERTISERS


Page


.right bottom cards and 76


Holmes Electric Inc . Home Federal Savings & Loan Association back cover, right side lines and 199 99


Homemakers Styled Furniture


Hotel Prince Charles The .


Houghton House Restaurant


Hubbard Construction Co Inc insert at name in alphabetical section and


Huske B R & Son


Huske Hardware House


Hyman Supply Co


International Service Insurance Co


right bottom cards and


Jessup Realty & Construction Co


.right bottom cards and


Jiffy Delivery Service


Johnny's Radio & TV Service


Johnson Cotton Co Inc


left side lines, 80 and


Johnson & Geddes Inc


Jones Pure-Oil Service


Kimbrell's of Fayetteville N C Inc


Kistler Trucking Co


Koonce Roosevelt


Kyle Roofing Co .


right bottom cards and


LaFayette Cemetery Park Corp


La Fayette Oil Co


Larkin's Haymore Style Shop Inc left top cards and Lee-Autry Motors Inc. . . tabbed insert at name in alphabetical section and Leon's Esso Servicenter


Lewis G T Agency


right side lines and


Lindsay Neill Insurance


left bottom lines, 131 and


M & O Chevrolet Co .


front cover, right top lines and


Mac's Towing Service


. left top lines and


Machine & Welding Co .


right side lines, 153 and


Market Furniture Co Inc


left side lines and


Markham Drug Co


right bottom lines and


Master Exterminators The


. right top cards and


Matthews J J Heating Contractors .


left bottom cards and


173 113


Mayflower Laundry & Dry Cleaners


. left bottom cards and


McDaniel-Faircloth Florist Inc.


front cover, right top lines and


McDonald Lumber Co.


left top cards and right side lines and


McMillan-Shuler Oil Co Inc


front cover, left side lines, 19 and


McLean Tom Agency Inc


right side lines and


79


Miller Tire Sales


right bottom cards and 20


Monroe Calculating Machine Co Inc.


left top cards and


46


Monroe W McK Jr. left bottom lines and Mutual of Omaha Norman Insurance Service back cover, left top lines and 121 132 122 75


Orchid Service Cleaners


right top cards and 140


Owen's Florist .


.left top lines and


Parker Neon Co


right top lines and


Parnell Construction Co


right top cards and


Patterson Storage Warehouse Co Inc


Peaden Mobil Service


. right top cards and


71


Perkins Cleaning & Laundry


right bottom lines and


51


Person Carlton


right bottom cards and


64 171


Phillips Loan Office left bottom lines and


191


Pittman R L Investments Inc


167


Player Realty & Construction Co


backbone and


186


Polly Parrott Studio


173


Powell & Co Inc.


back cover and 136 65


Powers Electric Ca


left side lines and


Prince Charles Hotel The left bottom lines and


115


Proctor-Barbour Co Inc left side lines and


112


Purdie's


left top lines and


103


17 18 219 102 73


McDonald Motor Co


144 86 151 33 94 131


Mill End Store The


Ormand Bill Jewelry & Gifts


right side lines and 87 21


Park Place Garage


202 185 159 33


Penney J C Co Inc


Pippen Real Estate Agency.


120 190


left bottom lines and 115 195 184 130 111 left top lines and left bottom lines and 117 130 96 57 69 211 100 58 32 left top lines and 101 .right top cards and 218 168 left top cards and 197 47 left side lines and 93 52 16 32


Jernigan-Warren Funeral Home .


VIII


INDEX TO ADVERTISERS


Page


Q & M Furniture Co.


. left side lines and 106


Queen Anne Florist


right side lines and 88


Quinn & Miller Co.


left side lines and 106


R & W Auto Sales Co Inc


right bottom lines and 22 23


Ralph's Motor Co.


left top lines and


Rankin Claude W & Son


right top lines and


Ready Mix Concrete Co .


right top cards and


Reavis Sign Co


left side lines and


Reeves C E & Sons


right bottom cards and


Refrigeration & Heating Co.


left side lines and


Rich Plan of Fayetteville Inc The


Riggs Millwork Co


right top cards and


Robertson Agency The


Rogers & Breece ..


Rozier's Atlantic Service


Safety Taxi Co


right top cards and


Scarborough S W & Son


right top lines and


Scruggs Super Market No. 2


left top cards and


Sellers' Appliance Co. right side lines and


Sessoms Radio Service


left bottom cards and


Shields Venetian Blind & Awning Co


Shields Vincent Carpet Co


Simmons Brothers Electrical Contractors


Smith Charles Roofing Co.


left top cards and


Smith Sign Co .


right top cards and


Smith W E Moving Co


. right side lines and


Snead's Heating Service.


left side lines and


Southern Auto Finance Co .


right top lines and


Southern Builders Equipment Co Inc


left top cards and


Southern Builders Inc.


left top cards and


Spears James H


Stein Bros .


Sunnyside Floral Nursery


left top cards and


Swain Furniture Co .


Swanson Texaco Service


Sycamore Dairy.


left top cards and


T & B Oldsmobile Inc .


top stencil and


Taylor D K Oil Co


Taylor T D


right top lines, 124 and


Thomas & Thomas Plumbing Co


right bottom cards and


Thompson-McLean & Threatt Inc.


right side lines and left bottom cards and


301 Truck Stop Inc .


Todd's Tire Service


Tomlinson S W Co Inc. right top cards and Townsend's Service Station


Trailer Exchange & Trailer Court


Trailways Novelty Shop


Trailways Restaurant .


Turlington Coal & Oil Co


Tyndall's Jewelers


Veteran's Hospital Esso Service


Vick's Hamont Cleaners


Vinson's U S Tire Service Inc.


left top cards and


W F A I Radio Station . right bottom cards and


Walker Oil Co .


Washburn Storage Co


Watts Plumbing Co. right bottom cards and


Weathers Bros Transfer Co of N C Inc . . right top cards and


Western Auto Associate Store left side lines and


26


Wheatley Motors Inc. front and back lip margins and


Wheeler Alignment & Brake Service . . left top cards and


Whispering Pines . left bottom cards and


Whit's Gulf Service


left side lines and


27 28 163 36 145 188


White Swan Laundry Inc


Williams Carlos Real Estate


Williamson Agency . right side lines and 133


38 77 59 133 52 89 104 34 68 B 35 Y 125 175 192 24 214 126 35 216 161 196 95 141 36 50 25 179 95 Z 177 218


Talbot's Gulf Service


left top cards and


Smith Realty Co .


left top cards and


Sears, Roebuck and Co .


Shackleford Plumbing & Heating Co.


61 193 90 154 132 97 34 208 187 207 70 116 179 177 219 198 63 197 191 204 157 113


123 54 203


INDEX TO ADVERTISERS


IX


Page


Wilson-Barbour Lumber Co .


left bottom cards and


152


Wooten Furniture Co Inc .


105


Worth Business College .


Young J R Construction Co


left top lines and 45


61


*


X


This Publication Is The Product of a Member of


PRO PUBLICO OTY ASSOCIATION OF NORTH AMERICAN


ORGANIZA


189


DIRE DIRCODIRE


FODIRLODIRECDIRIC


DIRECTORY


PUBLISHERS


-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing pro- tection against fraudulent advertising schemes which operate under the name of Directories.


The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly ad- hered to over the years, is your guarantee of satisfactory Directory Service.


The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:


1. To consider, first, the interest of the user of the book.


2. To subscribe to and work for truth, honesty and accuracy in all departments.


3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one head- ing that best describes it, and to -treat additional listings as advertis- ing, to be charged for at regular rates.


4. To increase public knowledge of what Directories contain; to study public needs and make Direc- tories to supply them; to revise and standardize methods and classifica- tions, so that what is wanted may be most easily found, and the Direc- tory be made to serve its fullest use


as a business and social reference book and director of buyer and seller.


5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.


6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.


7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of refer- ence publicity upon its accessibility to seekers, rather than on the num- ber of copies sold.


8. To co-operate with approved organization and individuals en- gaged in creative advertising work.


9. To avoid unfair competition.


10. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.


$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.


Association of North American Directory Publishers


60 E. 56th St.


New York 22, N. Y.


FAYETTEVILLE (Courtesy Fayetteville Chamber of Commerce)


HISTORIC FAYETTEVILLE


Fayetteville was settled on the banks of the Cape Fear River at the mouth of Cross Creek in 1739, by Scotsmen, who named the place Campbellton. About a mile from Campbellton on upper Cross Creek a grist mill was built in 1765. A village grew up around the mill, and the trading center which resulted was called Cross Creek. It was thus named because of a phenomenon of nature, two creeks crossing each other practically at right angles, the waters of one running under the waters of the other. The phenomenon later was destroyed by the build- ing of a dam and mill on one of the creeks. In 1778 Campbellton and Cross Creek were united. When the community was incorporated five years later, the town was named Fayetteville, thus becoming the first American settlement to be named in honor of the French General Marquis de Lafayette, who had been of such valuable service to the American Colonies during the Revolutionary War.




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