Hill's Winston-Salem (North Carolina) City Directory [1932], Part 1

Author: Hill Directory Company.
Publication date: 1932
Publisher: Hill Directory Co.
Number of Pages: 728

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FORSYTH COUNTY PUBLIC LIBRARY 0 11 25 0209829 9

THIS BOOK MAY NOT BE PHOTOCOPIED

Forsyth County

: NORTH

OUNTY

18 49

FORSYTH

¿- CAROLINA

....

Public Library System

WINSTON-SALEM, N. C.

Digitized by the Internet Archive in 2012 with funding from University of North Carolina at Chapel Hill

http://archive.org/details/hillswinstonsale1932hill

HILL'S WINSTON - SALEM (NORTH CAROLINA) CITY DIRECTORY

1932

Containing an Alphabetical Directory of Business Concerns and Pri- vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, including a Complete Street and Avenue Guide and a Numerical Telephone Directory; also a

BUYERS' GUIDE

and a Complete

Classified Business Directory

FOR DETAILED CONTENTS SEE GENERAL INDEX

ASSOCIATION

RSTico

NORTH AMERICAN

PRICE

1898

$15.00

IZŁO

DIRECTOR

BLISHERS

HILL DIRECTORY CO., Inc., Publishers 8 NORTH SIXTH ST. (4th Floor), RICHMOND, VA.

Member Association of North American Directory Publishers

Section 28, Copyright Law In Force July 7, 1909

That any person who wilfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or wilfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.

PRO UBLICO ASSOCIATION OF NORTH AMERICAN

1898

IZED

DIRECARCODIREC DIRICDRECDIREC

DIRECTORY

PUBLISHERS

PUBLISHERS NOTE

The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.

The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.

The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.

HILL DIRECTORY CO., Inc., Publishers

GENERAL INDEX

Abbreviations

Page '72

Airports

638

Alphabetical List of Names

Apartment Buildings

638

Associations and Clubs-Commercial 638

Banks and Trust Companies 641

Buildings-Office and Public

645

Bus and Coach Lines-Motor

645

Buyers' Guide

Cemeteries

646 645

Churches

City Government

462

Classified Business Directory

637

Clergymen

648 650 187

County Government

Federal Officers

431

Fire Department

462

Golf Clubs and Courses

658

Halls

661

Homes and Asylums

662

Hospitals and Dispensaries

662

Labor Organizations

668

Legal Blue Book

opp

668 670

Newspapers

672

Parks and Playgrounds

675

Police Department

462

Post Office

431

Railroads

677

Schools-Parochial

681 681

Schools, Colleges and Academies

681

Societies-Benevolent and Fraternal

682

Societies-Miscellaneous 683

Societies-Patriotic 683

Street and Avenue Guide 473

United States Officials 431

Clubs

Libraries

Schools-Public

INDEX TO ADVERTISERS

Page

Auto Repair & Sales Co Inc. 37

Parrish & Deal. Legal Dept B Banner Investment Co The. 65 Patterson Drug Co. . left bottom lines and 48 Bennett Paul Motor Co. Z Pegram Coal Co .... left bottom lines and 46 Blue Bird Cab Inc 68

Blue Willow Tea Room The. 69

Blum Frank L & Co 46 68

Bocock-Stroud Co .... left side lines and Bowen Piano Co ..... right top lines and 60

Brown John M .... right bottom lines and Brown-Ruffin Co Inc. . right top lines and Brown & D'Onofrio

Buxton J E. . left side lines and 55

Carroll-Cranford Coal Co.

.right side lines and 45 49

Clinard Electric Co .... right top lines and Clodfelter H W. front cover and 67

Commercial Inn 54

Consumers Coal Co Inc

.right bottom lines and 45 Cox & Moore. .left top lines and 67 Crystal Ice & Coal Co. .right side lines and 45

D-N Corporation 59

Downtown Garage The

.left top lines and 37

DuBose & Weaver .Legal Dept B

Ecker Jewelry Co 57

Elberson C E & Co .... right top lines and Electric Service Co

.right bottom lines and 49 Shepherd's

Farmers National Bank & Trust Co.

front edge and 40

Farmers National Co Inc 3

First Industrial Bank 42 Fogle Bros Co. . right bottom lines and opp 186 46 Forsyth Coal Co. . right bottom lines and Galeski S Optical Co. 60

Godwin Mercantile Co Inc. 51 Goodrich Silvertown Inc

Guaranty Bldg & Loan Assn. ..

.right top lines and 43

Hanes P H Knitting Co 69

Haverty Furniture Co. . left top lines and 51 Hinkle-Lancaster Book Store Inc. 43 49 60

Hinshaw Guy F right side lines and

Holleman Thos E Dr. . left side lines and Holton Geo R Legal Dept B

Home Real Estate Loan & Ins Co. . front cover and 65 Hood System Industrial Bank The. 41 Hutchins West End Drug Store 48 Hutchison-Allgood Printing Co.

Ideal Dry Goods Co. .right top lines and 62 4 Johnson T E. . left top lines and 65 Walker Robt N Dr. . left top lines and

Jones H H Furniture Co Inc. . right bottom lines and 52 47

Kaufman's Inc. .left side lines and Kern W H Dr 69 2

Kesler Construction Co Inc.

Lee Robt E Beauty Salon

Lineback Wm E. left side lines and 57

Love Furniture Co ... . . left top lines and 52

Loyd Real Estate Co .. . backbone and 64

Manley Hendren & Womble. . Legal Dept B Medearis Stamp & Printing Co. .. . back cover and 67

Modern Sign Studio The .right side lines and 68 Moffitt Ins Agency 55 Morris-Early & Co Inc . left bottom lines and 52 Morris Plan Bank The. .right bottom lines and 42 Nash A V & Sons Co. right top lines and 66 -

Penn's Service Station 36 Penry-Aitchison Printing Co. 61 Perryman Bros Lumber Co. 59

Pfaff's Inc .. .left bottom lines and 52

Phillips Card Co 53 Phoenix Mutual Life Ins Co.

.right bottom lines and 56 Piedmont-Mutual B & L Assn ... front cover and 44 Piedmont Quarries Co

.left bottom lines and 62

left bottom lines and 43 Plumbing & Heating Sales Co .... 61 Poindexter-Smitherman Realty Co. right side lines and 66

"Railroad" Jones Oil Co

Rankin Ice Cream Co. .back cover and -37 54 B

Ratcliff, Hudson & Ferrell .... Legal Dept Red Star Filling Stations 36 Roberts Hardware Co. . left side lines and 53

Rominger Furniture Co 50 Safe Bus Inc 44

Sartin Dry Cleaning Co.

. front cover and 48

Security Bond & Mortgage Co

Spainhour A C : Standard Bldg & Loan Assn. .right side lines and 44 38 38 38

Standard Motor Sales Co.

Stapleton Buick Co .. right side lines and

State Garage . . left bottom lines and Steifel Mattress Co .. right side lines and 59 45

Stockton Norman Inc. ... front cover and Stowe's Garage Inc. . back cover and 38 58 39

Sunshine Laundry

Twin City Motor Co ... . left top lines and Twin City Radio & Television Service .. ..

.right side lines and Twin City Veterinary Hospital.

VanDyke's Inc. .

.right top lines and

VanHorn J E ... . right bottom lines and Vaughn Robt C .. Legal Dept Vogler Frank & Son .... bottom edge and Vogler W T & Son .. . front cover and 58 41

62 69 47 67 C 50

Wachovia Bank & Trust Co.

Wachovia Bank & Trust Co (Insurance Dept ) .back cover and Walker Carbis A & Associates.

.right side lines and 36 61

Wallace & Wall. Wilkinson W A & Son. . Legal Dept C 2 Williams F W. 58 63

Williams Radio Co ... .. back cover and

Winston Mutual Life Ins Co. 56 Winston Printing Co .. 4

Winston-Salem Battery & Electric Co .left bottom lines and 39

Winston-Salem Bldg & Loan Assn. right side lines and 44 W S Firestone Tire Stores Inc. .front cover and 39

Winston-Salem Hardware Co

Winston-Salem Paving Co ...

.left side lines and

Winston-Salem Post. .

Winston-Salem Teachers College.

.right side lines and

Winston-Salem Title & Abstract Co ..

. . .

Woosley Battey & Electric Co ..

Zinzendorf Laundry Co. .front and back covers, 49 and

54 57

Carolina Marble & Tile Co Inc Carolina Radio Co left side lines and 59 62 Pilot Co The . top edge and 63 Pilot Life Ins Co. . .right side lines and 56 Pine Hall Brick & Pipe 'Co.

Page

Ernst & Ernst. back cover and 36 Smithdeal Realty & Ins Co. . back cover and 66 68

.left top lines and

Kester Machinery Co 3 43

INTRODUCTION

HILL DIRECTORY CO., Inc., publishers of the Winston-Salem City Directory, present to subscribers and the general public, this, the 1932 edition. This is the first Hill directory of Winston-Salem, and is com- pletely standardized according to the policies and practices of the Asso- ciation of North American Directory Publishers.

Confidence in the continued growth of Winston-Salem's industry, popu- lation and wealth, and in the advancement of its civic and social activities, will be created as sections of this directory are consulted, for the directory is a mirror truly reflecting Winston-Salem to the world.

The enviable position occupied by HILL'S directories in the estimation of the public, has been established by rendering the best in directory serv- ice. With an unrivaled organization, and having the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the city.

Five Major Departments

The several essential departments are arranged in the following or- der :-

THE BUYERS' GUIDE, pages 33 to 72, printed on tinted paper, contains the advertisements of leading manufacturing, business and professional interests of Winston-Salem. These pages will be found particularly inter- esting and instructive to substantial purchasing factors. The advertise- ments have been carefully grouped by departments and are indexed under headings descriptive of the business represented. This is reference advertising at its best, and, as such, merits a survey by all buyers eager to familiarize themselves with sources of supply. The city's activities, in many interesting phases, are authentically pictured. In a large commercial and industrial center like Winston-Salem, the necessity of having this kind of information immediately available, is very great, and frequently, press- ing. General appreciation of this fact is evidenced by the liberal support the city directory enjoys in the many fields which it serves.

THE ALPHABETICAL LIST OF NAMES of residents, business firms and corporations is included in pages 73 to 472. A feature of this section is the inclusion of the wife's name in parentheses following that of the husband.

THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, covers pages 473 to 635. In this section the names of the streets and avenues are arranged in alphabetical order; the residences and business houses are arranged numerically under the name of each street and avenue, and the names of householders and business con- cerns are placed opposite the numbers.

THE CLASSIFIED BUSINESS DIRECTORY is included in pages 637 to 686. This department lists the various manufacturing, mercantile and professional interests in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable epitome of the business interests of the community. "The Directory is the common inter- mediary between Buyer and Seller." As such it plays no small part in the daily doings of the business world. "More goods are bought and sold through the Classified Business Directory than through any other me- dium.

THE NUMERICAL TELEPHONE DIRECTORY extends from page 687 to page 722.

Municipal Publicity

The directory reflects the achievements and ambitions of the city, depicting in truthful terms what it has to offer as a place of residence, as a business location, as an industrial site and as an educational center. To broadcast this information, the publishers have placed copies of this

INTRODUCTION

issue of the directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem, for business men, everywhere, real- ize that the city directory represents a community as it really is.

The Winston-Salem Directory Library

Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library has been established recently in the offices of the Winston-Salem Chamber of Commerce, for free reference by the general public. This is one of more than 500 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the sys- tem is operated.

The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their confidence in the city directory as an advertising medium, with assurance that it will bring a commensurate return.

HILL DIRECTORY CO., Inc., Publishers.

1932

WINSTON-SALEM "The World's Tobacco Metropolis"

Statistical Review

Form of Government-Aldermanic- commission.

Population-Total, 75,274; males, 35,792; females, 39,482; white males over 20, 21,246; white females over 20, 24,044 (1930 U. S. Census). American- born, 99.5%.

Area-15.05 square miles.

Altitude-1,000 feet.

Climate-Mean annual tempera- ture, 58 degrees F.

Parks-13, with total of 310 acres, valued at $1,000,000.

Assessed Valuation - $147,000,000, with $1.30 tax rate.

Bonded Debt-$16,622,000.

Financial Institutions-5 banks and 2 trust companies, with total deposits of $49,753,083, and resources of $57,- 429,354. Clearings for 1930, $436,637,- 000.

Postal Receipts-$350,994.58 (1930). Telephones in Service-8,967.

Churches-127, all denominations.

Building and Construction-Value of building permits, $809,950 (1930).

Real Estate-18,818 homes, with about 75% owned by occupants.

Industry-85 manufacturing estab- lishments, employing 13,485 men and 8,100 women, paying wages of $13,- 462,979 annually, and having products valued at $291,161,279 annually (1929 report). Principal manufactured products: Tobacco products, textiles, furniture, notions and toys.

Trade Area-Retail area has radius of 50 miles, and population of 802,- 538; wholesale area, radius of 150 miles, and population of 4,434,119.

Newspapers-2 dailies and 2 week- lies.

Hotels-3 first-class, with total of 612 rooms. Newest hotel built in 1929.

Railroads-3: Southern, Norfolk & Western and Winston-Salem South- bound. 20 "off-line" railway offices and 3 steamship-line offices.

Amusements-Largest auditorium seats 3,000 persons. 6 theatres, with total seating capacity of 8,200 per- sons.

Hospitals-4, with total of 400 beds.

Education - Salem College and Academy. 21 schools, including 4 high. Number of pupils in public schools, 14,439. Number of teachers, 422. Value of school property, ap- proximately $5,000,000.

Volumes in Public Libraries-27,- 837.

City Statistics-Total street mile- age, 259, with 142 miles paved. Miles of gas mains, 96.29; of sewers, 225.38, and of electric street railway, ap- proximately 10. Daily average pump of water works (municipal), 6,000,- 000 gallons, with plant valued at $3,- 000,000. Fire department has 65 men, with 6 station houses and 10 pieces of motor equipment. Value of fire department with property, $150,000. Police department has 87 men, with 1 station and 17 pieces of motor equip- ment.

Interesting Historical Background

Co-operation was and is the foun- dation of Winston-Salem.

On July 6, 1415, John Huss, of Bo- hemia, a province of Austria, was burned at the stake as the first Pro- testant martyr preceding the Refor- mation. His martyrdom, together with the persecution of the small band which followed him, bore the germ of a movement which culmi- nated in migration.

This migration was ultimately to be responsible for the initial settlement of Winston-Salem, North Carolina.

Fleeing from Bohemia and Moravia to escape further religious persecu- tions, John Huss' little band settled for a time in Saxony, Germany, un- der the protection and patronage of Count Zinzendorf. Continued resis- tance to the desire for full religious liberty caused them to look toward the New World, and in 1740 the "Mo- ravians," as they are now called, set- tled in Pennsylvania.

SALEM-In January, 1753, a small party seeking an ideal location, set- tled at the three forks of the Yadkin River, calling the region "Wachovia," to perpetuate the name of the beau- tiful estate of Count Zinzendorf left behind in Europe. Thirteen years later, in 1766, eight men-two Danes, two Germans, one Englishman and three Moravians commenced the first

INTRODUCTION

building in the Town of Salem. Here the Moravians made their permanent abode and when the visitor enters Winston-Salem, a tinge of Old World history meets his eye, not so much in architecture, but in the names that reflect the past. Here one finds the

ians were to this region. Each brought a strong desire for religious freedom. Each brought a desire for education. Both brought that cour- age and daring, that zeal and hero- ism which made possible the America of today.

33.939

93381

NISSEN OFFICE BUILDING, WINSTON-SALEM

One of the recently-erected skyscrapers of the Piedmont area of the Carolinas. Many communities, in keeping with the demands for office space, made necessary by their growth, have erected towering office structures which are indicative of the confidence of investors in the future of this section,

MORAVIAN Church and College, the ZINZENDORF Hotel, the WACHOVIA Bank & Trust Co., and numerous other names harking back to the ori- gin of the city.

What the Pilgrim Fathers were to New England, the Protestant Morav-

The colony prospered from the be- ginning, for the Moravians, like the Pilgrim Fathers, brought with them ideas and ideals founded on thrift, economy and community spirit.

By co-operation the first church was built and co-operation proceeded to build the first school.

INTRODUCTION

WINSTON-The prosperity of the colony began to attract others and about 1850 a small settlement was commenced on the fringe of Salem. This twin colony grew rapidly until on January 15, 1851, the Legislature passed an act naming Winston in honor of Major Joseph Winston, of Revolutionary fame.

The two communities, Winston and Salem, grew together until in May,

sponsible for the growth and prosper- ity of the industrial metropolis of the Carolinas-Winston-Salem.

In commenting upon the care ex- ercised by the early settlers in select- ing this particular location, the United States Department of Agricul- ture, in a soil survey, has the follow- ing to say:

"Prior to the settlement of Forsyth County, a reconnaissance survey was

CAROLINA THEATRE, HOTEL AND APARTMENTS

1913, by a large majority in each mu- nicipality, it was voted to combine them under the name of Winston- Salem-the "Twin City."

THE TWIN CITY-Permeating the term "Twin City" is the text of the Moravians, "Unitas Fratrum," or "Unity of Brothers," which in modern phraseology is "co-operation," and this co-operation has been largely re-

made to determine the quality of the land, its physiography, drainage, etc. The natural conditions were consid- ered ideal. Perhaps no other colony in America was so systematic and thoroughly scientific in its investi- gation of the natural resources as those settlers who first occupied this section. The colony was successful from the beginning."

INTRODUCTION

In 1880 the population of Winston and Salem together was that of an average village.

From this village, Winston-Salem progressed to a dominant position in the famous Piedmont Plateau of the Carolinas. Its industries, in 1909, turned out products valued at $18,-

the first place, it is the center of that part of North Carolina of which the late Franklin K. Lane said:

"That section of the Carolinas stretching from a point about Ashe- ville to a point about Goldsboro is destined to become the greatest in- dustrial area in the country because

FICHE

ETCE E

EIDE E

HOTEL ROBERT E. LEE

One of the newer type of hotels which have been erected in the Piedmont area of North Carolina. During the past ten years, in keeping pace with the Old North State's progress in highways, schools and industries, many of the communities have erected hotels that, in size, equipment and operation, come under the metropolitan classification. The Hotel Robert E. Lee, named for the South's noblest son, is a hostelry of 385 rooms, built espe- cially to accommodate large conventions and meetings.

240,000, while in 1929 the total out- put of its plants was $291,161,279, far outstripping that of any other city in the Piedmont area. The 1930 U. S. Census revealed a population of 75,- 274.

There are many factors responsible for the growth of Winston-Salem, both in population and industry. In

of its great industrial advantages and economies."

Location and Topography

The Piedmont Plateau, extending from Virginia through the Carolinas to Alabama, needs no advertising, as it is generally known throughout the nation as a rapidly-developing indus- trial area.

INTRODUCTION

WINSTON-SALEM is located to- ward the center of this section, in the Northwestern sector of North Caro- lina.

This city of 75,274 population, cov- ering an area of 15.05 square miles, is the county seat of FORSYTH COUNTY, and is situated on a pla- teau 900 to 1,000 feet above sea level.

15 miles distant, and is the main ar- tery of drainage for the region.

The precise location of Winston- Salem is:

Latitude

Longitude

36° 05' 48" 80° 14' 48'

Topographical Variety

Topography has a distinct effect living. Continuous residence in

HOME OF THE MORAVIAN CHURCH AT WINSTON-SALEM

Built during the latter part of the Eighteenth Century. Much of the work in this edifice was done by the brethren of the Colony. The church bell was transported overland by stage-coach from Bethlehem, Pennsylvania. The church is the scene of the Easter morning sunrise service, which, each year, attracts over 50,000 visitors from distant points to Winston-Salem. The Bishop begins the service from the steps of the church. The Easter morning service has taken place annually since the founding of the Colony in 1766.

The topography may be generally described as consisting of smoothly rolling slopes dissected by numerous streams which furnish an effective natural drainage system.

The general elevation of the city is approximately 250 feet above the Yadkin River, which is located some

mountain country or monotonous flats has a decided influence on the lives and character of people. Hap- pier conditions are found between these extremes, and the topographi- cal variety surrounding Winston- Salem is pleasing. The Blue Ridge Mountains are visible from Winston-

INTRODUCTION

Salem. Pilot Mountain raises its crest as an enduring landmark 20 miles to the northwest of the city, and the Sauretown Range, 35 miles to the north, provides a screen which bene- fits climatic conditions.

Climatic Conditions

Possibly the entire mountain screen is responsible for the exceptional cli-

or winds inconvenience the city. High winds are apparently thrown at least twenty miles farther to the east. Un- questionably the mountain range is responsible for the fact that the aver- age July temperature is only 75.8 de- grees and that the mean annual tem- perature is 58 degrees Fahrenheit.

OFFICE BUILDING OF THE R. J. REYNOLDS TOBACCO CO., WINSTON-SALEM Erected in 1929 at a most of more than $2,000,000. This building is twenty-three stories in height and is one of the most ornate in the country. Modernistic design throughout.

matic conditions attained in the im- mediate vicinity. While the prevail- ing winds are from the southwest, the cooler, tree-clad mountain areas temper the breeze, especially after sundown. The nights are regularly pleasant for sleeping. No violent gales

Summer visitors from sections far- ther north expecting a "Palm Beach" atmosphere are surprised. Agreeably so when they discover that due to the dip south in the 75th-degree isother- mal line (July average), the climate is more pleasant than in such points

INTRODUCTION

R. J. REYNOLDS MEMORIAL AUDITORIUM

Used as a part of the High School plant for chapel and other exercises. Building cost $750,000. In this building concerts and musical attractions sponsored by the civic music commission are held. The commission is a quasi-civic body, charged with the duty of bringing to Winston-Salem, for the benefit of the entire citizenship, outstanding musical attractions. World-famous artists, like Galli-Curci, Marion Talley, Schumann-Heink and John McCormack, have appeared here under the auspices of the commission as a com- munity proposition.

as Cincinnati, Baltimore, Philadel- phia and Washington. It is quite no- ticeable that there is a lower degree of humidity than at more northern points.

Average of 232 Clear Days Probably due to some peculiar to- pographical arrangement of the

mountains, Winston-Salem enjoys an average of 232 clear days in the year. This is an exceptional condition, where points 20 to 30 miles distant have only 136 to 175 clear days in the year. In fact, compared with Los An- geles and San Francisco, which cities have respectively averages of 166 and

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Hill's Winston-Salem (North Carolina) City Directory [1932], Part 1

Author: Hill Directory Company. Publication date: 1932 Publisher: Hill Directory Co. Number of Pages: 728

Author: Hill Directory Company.
Publication date: 1932
Publisher: Hill Directory Co.
Number of Pages: 728