USA > North Carolina > Guilford County > Greensboro > Greensboro (Guilford County, N.C.) city directory, 1934 > Part 3
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315 N. ELM
PHONE 2-0177
WHITE-MEDLIN MOTORS
INCORPORATED
HUDSON
TERRAPLANE "6"
TERRAPLANE
HUDSON "8"
Sales and Service
449 W. MARKET ST.
PHONE 7137
(1934) HILL DIRECTORY CO.'S
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AUTOMOBILES
ELY-PETTIT MOTORS Inc.
Ford
SALES AND SERVICE
120 N. FORBIS ST.
Office
2-0631 PHONES { Service Dept 2-0853 Parts Dept .. 2-0744
COUNCIL TUCKER, Inc.
AIRFLOW, DE SOTO and PLYMOUTH CARS
340 N. GREENE Used Car Department, 441 W. Market
PHONE 4316 Phone 2-3527
BANKS
How Many Bills Do You Owe?
Are bills worrying you? Do you find it impossible to immediately pay off all your obligations out of your current income ? Make up a complete list of your debts and bring it to us. We will try to help you arrange a loan to take care of these obligations. In this way you can take care of all your bills at once. You can repay us in convenient weekly or monthly installments.
CLAUDE KISER, President GEO. L. STANSBURY, Ist Vice-Pres.
C. W. EDWARDS CLAUDE KISER CHAS. C. WIMBISH
CHAS. C. WIMBISH 2d Vice-Pres.
DIRECTORS B. B. KENDRICK E. R. FORD GEO. L. STANSBURY
CLYDE L. TAYLOR, Cashier JOHN E. SOCKWELL, Asst. Cashier
C. G. HARRISON H. A. LANE VICTOR W. STOUT
HOME INDUSTRIAL BANK
3% Paid on Savings
MCADOO BUILDING, 113 SOUTH ELM STREET PHONES 21164 AND 21165
GREENSBORO CITY DIRECTORY (1934)
28
BANKS
TWIN OBJECTIVES
When forming its policies and picking its personnel, this bank's foremost thought was for its depositors' SECUR- ITY and CO-OPERATION.
Taking us at our word, the public, in our first 6 months of service, opened over 5,000 new accounts; an average of better than 33 every business day.
This was done without premiums or drives; largely as a result of what our customers told their friends.
If you are not a depositor, there is a likelihood of your finding profit in a service which has proved its worth to so many.
Whenever you're ready, we are.
Security National Bank Elm and Market Sts. Greensboro, N. C.
BATTERY AND PLATING SERVICE
SILVER
COPPER
ER
PLATING
Armature Rewinding, Starter and Generator Repairing
CUMMINGS
Service on All Makes of Batteries
Cummings Battery & Plating Co. 217 Lindsay St.
Telephone 6546
Your Advertisement Here
Would be constantly before the public-the buyers-twenty-four hours a day-three hun- dred and sixty-five days a year-every year.
-Think it over
(1934) HILL DIRECTORY CO.'S
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BUILDING MATERIALS
BRICK
TAPESTRY BRICK PRESSED BRICK FIRE BRICK COMMON BRICK ENAMEL BRICK
Hollow Building Tile, Flue Lining, Cement, Plaster, Lime, Sheetrock, Terra Cotta Pipe, Sand and Crushed Stone
BORDEN BRICK AND TILE CO.
Westover Terrace, near Battle Ground Ave. PHONE 8123
BUILDING AND LOAN ASSOCIATIONS
CHAS. A. HINES, President
J. F. STEVENS, Secretary-Treasurer
Gate City Building and Loan Association
ORGANIZED 1903
W. C. BOREN
R. C. BERNAU
DR. RIGOON DEES
GEO. O. FOWLER
DIRECTORS CHAS. A. HINES J. M. MOSER T. J. MURPHY E. M. OETTINGER
K. C. CLENDENIN
W. O. WHITE
J. F. STEVENS
RALPH B. COIT, President HERBERT S. FALK, Attorney J. W. McLENNAN, Vice-President
Greensboro Building and Loan Association ORGANIZED 1920
BANNER BUILDING Houses are Rented, but Homes are Owned
119 North Elm
Phone 2-0459
GREENSBORO CITY DIRECTORY (1934)
30
BUILDING AND LOAN ASSOCIATIONS
The Building and Loan Dollar Is a "Stay at Home" Dollar!
When savings are placed here-the shareholder is assured that he is not only choosing a safe investment-but also that his money is contributing definitely to Greensboro's progress.
There's A Savings Plan Here For You
Thrifty people-no matter the amount of their income, can save thru this Association. There are plans calling for payments as low as 121/2c per week.
Installment Shares
For the systematic saver. Three different plans to select from, depending on how much you can save each week, or the total amount you wish to save over a given period of time. Payments on each share-121/2c, 25c or 50c per week. For over 20 years this type of shares has averaged over 6 % earnings.
Running Shares
For the person whose income is not regular. Offers more freedom in making payments. You may invest any amount at any time. Yield-5% on average monthly balances. This class open at all times.
Paid Up Shares
If you wish your funds to provide a regular income, you may invest in Paid Up Shares in multiples of $100, and re- ceive semi-annual dividends at the rate of 5% per annum.
HOME BUILDING & LOAN ASSOCIATION
JOS J. STONE, Pres. DAVID J. WHITE, Sec .- Treas.
MEMBER FEDERAL HOME LOAN BANK
(1934) HILL DIRECTORY CO.'S
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CLOTHING
Star Credit Clothing Co.
Clothing for the Whole Family LIBERAL TERMS OF CREDIT
315 South Elm Street
Phone 6938
COAL
There is a Pile of Difference in Coal
Coal may be Coal, but the kind of Coal for you to use economically may be a lot different than what your neighbor uses
Telephone 2-1127
KING COAL
Coal we sell will warm your home, from the basement to the dome.
CITIZENS COAL COMPANY REAR 410 SOUTH ELM STREET
COAL
COKE
BRICK
ALWAYS DEPENDABLE
BERRY COAL
ANTHRACITE GAS HOUSE ALABAMA COKE
And All Grades of Bituminous Coal
116 W. BRAGG
TELEPHONE 5127
GREENSBORO CITY DIRECTORY (1934)
32
COAL
COLONIAL ICE CO.
ICE COKE
HEATECARD
PHONE 2-2172
COAL FUEL OIL
JOHNSON COAL CO Phone 700 W. LEE STREET
2.0571
HIGH GRADE COAL
CONTRACTORS
GEO. W. KANE
GENERAL CONTRACTOR
BUILDER OF ALL TYPES OF CONSTRUCTION
226-226A Jefferson Standard Building
Dial 4239
(1934) HILL DIRECTORY CO.'S
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DEPARTMENT STORES
SEARS, ROEBUCK AND CO.
Department Store Sporting Goods, Auto Accessories, Hardware, Stoves, Paints, Electrical Appliances and Supplies, Furniture, Shoes, Clothing, Etc.
108-110 S. ELM ST.
TELEPHONE 5528
DETECTIVE AGENCIES
For Ten Years "Serving the South" A SOUTHERN INSTITUTION
Approximately 25,000 Satisfied Clients
Home Detective Company, Inc. LICENSED DETECTIVES
INVESTIGATORS
Finger Prints Safes Opened Combinations Changed Accounts Audited Confidential Reports Collections
Suite 901-905 Guilford Building
Departments : Criminal Commercial Legal Automobile
Phones: Day 2-2034 Night 4837
Representatives in Principal Cities
GREENSBORO, N. C.
ELECTRICAL CONTRACTORS
Electrical Construction Co.
G. A. WAGONER, Mgr. Electrical Contractors ESTIMATES GLADLY FURNISHED PROMPT SERVICE ON REPAIRS 206 S. Davie St.
P. O. Box 473
Telephone 7645
GREENSBORO CITY DIRECTORY (1934)
34
ELECTRICAL CONTRACTORS
STARR ELECTRIC CO.
ELECTRICAL CONTRACTING AND FIXTURES
205 North Greene Street
Phone 6036
FUNERAL DIRECTORS
HANES FUNERAL HOME
Incorporated
Funeral Directors
AMBULANCE SERVICE DAY OR NIGHT
401 WEST MARKET PHONE 5158
Names Appearing in Black Letters
IN THIS DIRECTORY are the names of those people who ACCOMPLISH THINGS and are entitled to favorable consideration, if for no other reason than their public- spirited support of measures which make for progress. They represent that ENERGY AND PUSH so essential to the commercial prosperity of the City, and in dealing with them no mistake will be made. The publishers are honored in thus making them better known to the public.
-Patronize Them
(1934) HILL DIRECTORY CO.'S
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FUNERAL DIRECTORS
Funeral Directors in Greensboro Since 1890
Highest Quality Service
Our Mortuary is conveniently located and is particularly adapted for use of those who live in hotels and apartments.
Our adjoining chapel produces a quiet atmosphere where the final tribute may be rendered with the privacy of a home.
High Grade Ambulance Service
Our Phones Never Sleep
PHONE 7115
POOLE & BLUE, Inc., Funeral Home
342 North Elm Street
FURNITURE
Miller Furniture Co. Inc. "Furniture of Quality"
314 South Elm
Phone 2-3264
J. R. MILLER, President and Manager
Robertson Furniture Co., Inc. HOME FURNISHINGS
LIVING ROOM, BED ROOM, DINING ROOM FURNITURE STOVES-RANGES-REFRIGERATORS
Phone 4354
313 South Greene Street
GREENSBORO CITY DIRECTORY (1934)
36
FURNITURE
"THE HOME OF FRIENDLY CREDIT"
RUSTINJOHNSON FURNITURE CO.
320 S. Elm St.
Greensboro, N. C. Phone 4797
GLASS DEALERS
ESTABLISHED 1872
INSWANGER &
INCORPORATED
The South's Largest Glass Dealers WHOLESALE AND RETAIL PLATE, WINDOW, ROUGH, AND AUTOMOBILE GLASS MIRRORS OF EVERY DESCRIPTION NEW AND RESILVERED Store Fronts Our Specialty H. A. WINGLER, Mgr.
237 S. Davie St.
"FROM A LIGHT TO A CARLOAD"
Phone 2-1313
GROCERS
PATTERSON'S
DEPARTMENT FOOD STORE
219 South Elm Street
Greensboro, N. C.
Phone 2-3176
Fresh Meats, Bakery, Delicatessen, Fruits and Vegetables Imported and Domestic Fancy Groceries Sea Food Department
218 SOUTH DAVIE STREET PHONE 7249
HARDWARE
JOE. S. PHIPPS, Pres.
L. J. ALLRED, Vice-Pres. AVERY PHIPPS, Sed'y
N. W. KIRKMAN, Mgr.
L. E. LOVINGS, Treas.
PHIPPS HARDWARE CO.
INCORPORATED
WHOLESALE AND RETAIL Shelf and Heavy Hardware, Cutlery, Guns, Sporting Goods, Toys, B. P. S. Paints and Varnishes, China and Glassware, Builders' Hardware
211 North Elm Street
Phone 2-0179
(1934) HILL DIRECTORY CO.'S
ICE CREAM MANUFACTURERS
37
Southern Dairies Ice Cream
SOUTHERN DAIRIES
Southern Dairies Ice Cream
Inc.
The Cream of the South
210-220 PRICE ST.
DIAL 2-1125
INSURANCE
W. G. BOGLE
GENERAL AGENT
Connecticut Mutual Life Insurance Co.
"Doing Business in North Carolina for Over Three-Quarters of a Century"
726-730 NORTH CAROLINA BANK BUILDING PHONE 7854
A Prospective Purchaser
Turns to the Advertising Department covering the Desired Busines and selects certain names and addresses.
Will He Find Your Advertisement There?
If not, you lose the business, and your competitor gets it through his advertisement in the Directory.
GREENSBORO CITY DIRECTORY (1934)
38
INSURANCE
DIXIE FIRE INSURANCE COMPANY OF GREENSBORO, N. C.
The Leading Southern Fire Insurance Company
Cash Capital, $500,000.00
HARRY R. BUSH, President CLYDE A. HOLT, Secretary B. C. VITT, Secretary
CAROLINA-VIRGINIA DEPARTMENT
HARRY R. BUSH, Manager CLYDE A. HOLT, Assistant Manager
THE YORKSHIRE INSURANCE COMPANY, LTD. of York, England
THE AMERICAN INSURANCE COMPANY of Newark, N. J.
THE CALEDONIAN INSURANCE COMPANY of Scotland
THE COLUMBIA FIRE INSURANCE COMPANY of Dayton, Ohio
SEABOARD FIRE AND MARINE INSURANCE COMPANY of New York
THE LONDON AND PROVINCIAL INSURANCE COMPANY of London, England
(1934) HILL DIRECTORY CO.'S
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INSURANCE
FRY & STEVENS
-
ALL KINDS OF INSURANCE
FIELDING L. FRY
ALBERT F. STEVENS
112 East Washington St.
Phone 8147
GREENSBORO CITY DIRECTORY (1934)
40
INSURANCE
GUILFORD INSURANCE AGENCY
INC.
0. L. SAPP, Jr., Secretary-Treasurer
MEMBER GREENSBORO INSURANCE EXCHANGE
Auto - Fire - Plate Glass General Liability Surety Bonds
STAFFORD PLACE ARCADE 113 STAFFORD PLACE PHONE 2-1944
(1934) HILL DIRECTORY CO.'S
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INSURANCE
Money for future delivery
Providing money to fill some future need is the modern purpose of life insurance.
Money to
Provide an income for old age, surely and safely.
Educate your children in event you are not living, and assure them of the advantages that only education can make possible for them.
Support a bereaved family, and give them at least a part of the comfort that you had provided when living.
Pay a mortgage, bills, or any obli- gation that would prove a burden to your family should you die.
Money, provided through compara- tively small regular deposits, that will meet any future need that money can fill. Instantly available and always safe.
A guaranteed savings fund that is cre- ated with a purpose and will fill it.
There is a Jefferson Standard policy for every life insurance need
JEFFERSON STANDARD LIFE INSURANCE COMPANY
JULIAN PRICE, President
GREENSBORO, N. C.
GREENSBORO CITY DIRECTORY (1934)
42
INSURANCE
STRENGTH! - ENDURANCE! - LONGEVITY!
Organized in 1848, like the pyramids of Ancient Egypt, this Company has weathered the storms of generation after generation. The National has returned to its policyholders Thirty Nine Million Dollars more than has been paid in premiums.
YEAR
ASSETS
1860. $272,275
1870.
$1.011.972
1880
$2,386,737
1890
.$6,763,845
1900.
. $19,892,635
1910.
.$50,438,517
1918
$71,038,415
1919
$73,060,254
1920
.$74,609,278
1921
$79,762,454
1922
$84,510,533
1923
$89,212,325
1924
$93,897,772
1925
$98,474,809
1926
$104,625,915
1927
$112,647,691
1928.
$122,615,356
1929
$130,552,290
1930
$138,342,375
1931
$144,508,326
1932
$148,156,491
1933
$151,796,345
NATIONAL LIFE INSURANCE COMPANY
MONTPELIER, VERMONT
Assets $151,796,345
December 31, 1933
Surplus $10,002,004.80
Contingency Reserve
Organized 1848-Purely Mutual
CHAS. C. WIMBISH, State Agent
Telephone 7604 922-930 North Carolina Bank Bldg.
(1934) HILL DIRECTORY CO.'S
INSURANCE
143
Paul W. Schenck, Manager John J. Eichhorn, Asst. Manager S. Fuller Smith, Asst. Manager
A. L. McGuire Henry Maclin, Jr.
Established 1912
Carolina Insurance & Loan Agency
GENERAL INSURANCE LIFE, FIRE, LIABILITY, BONDS, Etc. MORTGAGE LOANS
6th FLOOR PIEDMONT BUILDING PHONES 20127 AND 20128
Accident Life Liability Workman's Compensation Health Automobile Elevator Group
WILLIAM C. A. HAMMEL INSURANCE AND SURETY BONDS
914 and 914-A North Carolina Bank Building Phone 2-1910
Fire Burglary Plate Glass Public Liability Steam Boiler Aircraft Engine Electrical Machinery
GREENSBORO CITY DIRECTORY (1934)
44
INSURANCE
Standards of Worth
CHEAP INSURANCE IS AS GOOD AN INVESTMENT AS CHEAP EGGS (AND JUST AS DEPENDABLE)
MERRIMON INSURANCE AGENCY
(ESTABLISHED 1902)
Insurance Has Been Our Specialty for 32 Years
General Insurance Insurance Advisors
Eighth Floor North Carolina Bank Bldg.
Phones 8129 and 8120
The Paul W. Schenck General Agency (ESTABLISHED 1912) REPRESENTING FOR NORTH CAROLINA The Provident Mutual Life Insurance Company OF PHILADELPHIA
Our satisfied clients are our best endorsement. Insurance advice and counsel free from solicitation; not only when you first take your policy, but through the succeeding years. Any reasonable financial accommodation readily arranged. A long-established office, with an established reputation, which we guard and cherish.
We invite the investigation of careful buyers of life insurance.
PAUL W. SCHENCK
General Agent for the Carolinas
SPECIAL AGENTS
A. L. McGUIRE HENRY MACLIN, Jr.
JOHN EICHHORN
S. FULLER SMITH
6th FLOOR PIEDMONT BUILDING
GREENSBORO, N. C.
(1934) HILL DIRECTORY CO.'S
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INSURANCE
AMOS INSURANCE AGENCY LLOYD C. AMOS
Complete Insurance Service Office, White Oak Drug Co. Bldg.
Fairview at 14th S. (W. O. Mills)
Phone 4654
PHIL R. CARLTON, Inc.
SERVICE REAL ESTATE RENTS - INSURANCE BONDING
Carlton Building, Opposite Court House Dial 6536
DURHAM LIFE INSURANCE CO.
HOME OFFICE RALEIGH, N. C. S. B. MARLEY, District Manager Ordinary and Industrial Life Insurance Suite 801-804 Jefferson Standard Building Phone 2-2367
A. K. MOORE, Pres. W. S. MITCHELL, Sec'y J. ELWOOD MITCHELL, Treas.
MOORE-MITCHELL CO., Inc. INSURANCE -- BONDING
WE HANDLE ALL LINES OF INSURANCE AND REPRESENT THE STRONGEST COMPANIES IN EACH LINE
901 Jefferson Standard Building Phone 4531
GREENSBORO CITY DIRECTORY (1934)
46
JEWELERS
SASLOW'S, Inc.
Greensboro's Largest Credit Jewelers
EYES EXAMINED GLASSES FITTED EASY TERMS
214 South Elm Street, Next to Kress
Phone 2-1307
LAUNDRIES
SAVE YOUR HANDS
PUT YOUR HOUSEHOLD WORK INTO THE HANDS OF
Columbia Laundry Company
We do Genuine French Dry Cleaning and Sample Dyeing- Carpet and Rug Cleaners
BATTLEGROUND AVENUE AT CEDAR PHONE 8193 GREENSBORO, N. C.
"WE DO IT BETTER"
Laundry Service
Don't Use an Old Directory!
One Address taken from an old Directory may send you miles out of the way and waste a whole day's time. You take pride in keeping a fresh stock of merchandise on your shelves ---
Why not avail yourself of fresh information for your daily use ?
(1934) HILL DIRECTORY CO.'S
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LAUNDRIES
DICK'S LAUNDRY COMPANY
DRY CLEANING AND PRESSING
328-332 East Market Phone 7101
We Are Featuring The Best Shirt Finishing in Greensboro Make The IDEAL WAY Your Way
IDEAL LAUNDRY "THE IDEAL WAY"
DIAL 7182
L. L. APPLE, Manager
LANE'S LAUNDRY "THE HOUSEWIFE'S FRIEND"
DRY CLEANING
Dial 4159 1000-1008 South Elm Street
GREENSBORO CITY DIRECTORY (1934)
48
MACHINERY
63-33.
IL.C.STATE HIGHWAY DEPT.
Four of an Order of Fifteen Universal Portable Rock Crushers with Waukesha Motors Sold the State of North Carolina in 1933
ALLIS-CHALMERS HESSELMAN OIL BURN- ING TRACTORS are the leaders in the tractor field to- day, not only in economical fuel consumption, but in economy in operation for the unit of work done, which is to say the cost per mile of maintaining road or the cost per yard of hauling dirt.
We are your servants, but no servant can take care of the orders until the orders are given-
We are glad to have you administer the orders, ad- dressed and directed to:
E. F. CRAVEN COMPANY
"The Road Machinery Men"
Phones 2-1187 and 2-1188
401-3 Morehead Avenue
(1934) HILL DIRECTORY CO.'S
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PLUMBERS
HUNT BROS., Inc.
PLUMBING, STEAM, VAPOR AND HOT WATER HEATING
613 North Carolina Bank Bldg.
Phone 2-0016
PUBLIC UTILITIES
A Complete Line of ELECTRICAL and GAS APPLIANCES ALSO
GENUINE GAS COKE
"That Wonder Fuel"
Southern Public Utilities Co.
PHONE 2-2131
REAL ESTATE
GREENSBORO REAL ESTATE CO. INC.
Real Estate and Rentals
108 SOUTHERN LIFE & TRUST BLDG.
104 E. MARKET ST. TEL. 5921
GREENSBORO CITY DIRECTORY (1934)
50
REAL ESTATE
l'. F. Ross Incorporated
"The Auction Realtors"
Chain Store Leasing
Buying and Selling Real Estate
106 W. Market St.
Phone 6954
Chain Store Leases- Factory Buildings -- Warehouse and Railroad Sidings-
(Every Kind of Mercantile, Manufacturing and Industrial Locations . . . High Grade Office Space . . . Filling Stations. )
Write Us Also if Interested in Locations in Asheville, Charlotte, Durham, High Point, Salisbury, Wilmington and Winston-Salem.
RICHARDSON REALTY, Inc.
602 PIEDMONT BLDG. GREENSBORO PHONE 2-2139
SOUTHERN REAL ESTATE COMPANY
W. E. BLAIR, Operating Receiver
REAL ESTATE -- LOANS -- RENTALS
232 West Market Street Phone 2-0125
(1934) HILL DIRECTORY CO.'S
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REFRIGERATORS
Home Appliance Service Co. Inc. GREENSBORO, N. C.
REFRIGERATION SERVICE AND SUPPLIES
Telephones: Day 9977, Night 5044
714-716 West Market Street
RESTAURANTS
GORDON'S RESTAURANTS Incorporated
Sea Foods Our Specialty WE ALSO SERVE THE BEST IN STEAKS AND CHOPS
116 North Elm Street Phone 8783
GUILFORD CAFE
THOS. W. FAUCETTE, Prop.
Home Cooking, Popular Prices You Will Enjoy Eating With Us
360 S. ELM ST.
GREENSBORO, N. C.
SANITARIUMS
MRS. W. H. OSBORN, President
C. D. CUNNINGHAM, Secretary-Treasurer
The Keeley Institute
For the Treatment of the Liquor, Opium, Chloral and Cocaine Addictions and Nerve Exhaustion
447 West Washington Street GREENSBORO, N. C.
GREENSBORO CITY DIRECTORY (1934)
52
TAXICABS
BLUE BIRD TAXI
DIAL 5112
"THEN COUNT THE MINUTES"
TRANSFER COMPANIES
J. A. DALTON, Vice-President
Tatum-Dalton Transfer Co.
Express -- Drayage -- Moving Heavy Hauling "We Move Anything, Anywhere, Anytime" 111-117 EAST EDWARDS PLACE PHONE 8612
TRANSPORTATION-MOTOR
CROWDER TRANSPORT CO. Inc.
LOCAL AND LONG DISTANCE HAULING EXPRESS - MOVING HEAVY HAULING
222-224 E. Sycamore St.
Phone 5841
WAREHOUSES
ALBERT C. RUCKER, Pres .- Sec. J. WALKER FRY, V .- Pres .- Treas.
PIERCE C. RUCKER, Mgr. J. WILBUR MEANS, Supt.
JAMES S. GOODWIN, Manager Household Goods Department
South Atlantic Bonded Warehouse Corporation
Household Goods, Moving, Crating, Shipping and Storage Merchandise Handling, Forwarding and Storage
Office and Warehouse: King Corner Pearson Phones 8191 and 8192
GREENSBORO, N. C.
(1934) HILL DIRECTORY CO.13
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THE
CITY DIRECTORY
represents the City and its institutions in every corner of these United States
MURE GOODS
WARE BOUGHT AND SOLD
THROUGH THE
CLASSIFIED BUSINESS LISTS
OF THE
DIRECTORY
THAN
ANY OTHER MECIUM
ON EARTH
ARE YOU PROPERLY REPRESENTED IN IT?
The Classified portion catalogues the professions and goods handled here
ARE YOU LISTED UNDER YOUR PROPER HEADING SO THE PROSPECTIVE BUYER CAN FIND YOU?
"Think It Over"
GREENSBORO CITY DIRECTORY (1934)
54
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads ---
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1934) HILL DIRECTORY CO.'S
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FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for. credit, can be identified in the same manner-who they are, what position they hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route,
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the. alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many bui dings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the prorer official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (") showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
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