USA > North Carolina > Wake County > Raleigh > Hill's Raleigh (Wake County, N.C.) City Directory [1939] > Part 104
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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MITCHELL FUNERAL HOME INC, 222 W Hargett, Dial 8328 (For fur- ther information see ribbon book mark and page 20 Buyers' Guide) Raleigh Funeral Home Inc (c) 322 E Cabarrus
Upholsterers
Frauendorfer Augustus 556 New Bern av Purnell Purmillus L 3201/2 Glenwood av
Upholstering Fabrics and Materials Capital Trimmers Supply Co 329 S McDowell
Vacuum Cleaners-Dealers
Electrolux Corp 10 W Martin R200
*Vegetables-Wholesale
RALEIGH FRUIT & PRODUCE CO, 600 W Hargett, Dial 9414 (For further information see left bottom lines and page 35 Buyers' Guide)
Vending Machines
Capital Amusement Co 230 W Hargett
Tar Heel Amusement Co 130 S Wilmington
Vending Machine Co The 329 W Hargett
Venetian Blinds
CLARK ART SHOP (Agents for J G Wilson Corp Mfrs Venetian Blinds), 133-135 S Wilmington, Dial 8319 (For further information see right top lines and page 8 Buyers' Guide)
*Ventilators WILLIS J F SHEET METAL WORKS, 531 Halifax at Peace, Dial 6921 (For further information see back cover and page 40 Buyers' Guide)
Veterinarians
KOONCE LAFAYETTE F, 422 S Blount, Dial 7345 Scarborough Wm T 111 E Davie
*Wainscoting
MARTIN MILLWORK CO, Tryon cor Harrison av, Dial 4024 (For further information see bottom stencil and page 31 Buyers' Guide)
*Wall Board MARTIN MILLWORK CO, Tryon cor Harrison av, Dial 4024 (For further information see bottom stencil and page 31 Buyers' Guide)
Wall Paper Dealers-Retail ALLSBROOK-SPIERS INC, 128 E Martin, Dial 4232 (For further in- formation see left side lines and page '21 Buyers' Guide) IDEAL PAINT & WALL PAPER CO, 115 S Salisbury, Dial 7923 (For further information see page 32 Buyers' Guide)
Warehouses-Merchandise Raleigh Bonded Warehouse Inc Wake Forest rd nr N-SRy
*Warm Air Heating WILLIS J F SHEET METAL WORKS, 531 Halifax at Peace, Dial 6921 (For further information see back cover and page 40 Buyers' Guide)
Washing Machines-Dealers
GOULD-MORRIS ELECTRIC CO (Westinghouse), 105 W Martin, Dial 2-3975 (For further information see left side lines and page 17 Buyers' Guide)
Waste Dealers-Cotton, Silk and Wool
Raleigh Wiping & Supply Co 1106 W Cabarrus
Rochelle Products Co 506 S West office E Edenton sw cor Person
Watch and Jewelry Repairers
Bangert Edw D 1091% S Wilmington
Britt Barney 309 S Blount Jolly's 128 Fayetteville
Martin Waverly L 207 S Wilmington
NEIMAN'S INC, 109 Fayetteville, Dial 7704 (For further information see right top lines and page 29 Buyers' Guide)
First Federal Savings & Loan Assn. of Raleigh
-
Savings Insured Up To $5,000.00
-
123 S. Salisbury St. DIAL 2-3384
PRICE COAL CO.
H. G. WHITE, Owner
COAL of Quality
DIAL 7569 1115 W. Lenior St.
782
YOUR CITY D
₹
) R Y MIRRORS THE SOCIAL LIFE of your CITY
GARY BEVERAGE COMPANY Manufacturers of GARY'S GINGER ALE
Also a Full Line of Flavors DIAL 2-1339 . Raleigh, N. C.
327 W. Martin St.
*Weatherstrip-Metal
MARTIN MILLWORK CO, Tryon cor Harrison av, Dial 4024 (For fur- ther information see bottom stencil and page 31' Buyers' Guide)
Welders and Brazers
Alexander Welding Service 414 S McDowell Allen Forge & Welding Co 411 S Dawson Raleigh Welding Works 414 S East
Sapp's Welding Service 107 W Davie
Well Drillers and Borers Heater Well Co 304 S Salisbury R201
Window Display Dressers Carolina Window Display Service 211 S McDowell R10
Window Shade Manufacturers
Matthews Shade Shop 609 Washington
Raleigh Window Shade Co 312 Linden av
*Window Shades CLARK ART SHOP, 133-135 S Wilmington, Dial 8319 (For further in- formation see right top lines and page 8 Buyers' Guide)
Wines and Liquors-Retail
Leckie's Wine Store 308 S Salisbury
Wines and Liquors-Wholesale
Levin Maurice I 521 S Wilmington
Women's Furnishing Goods-Retail Enniss Eliza B Corseterie & Lingerie Shop 112 Fayetteville
Wood Dealers
Barber Bernice W (c) 805 E Martin
Cotton Edw (c) 318 S Bloodworth
Duke Harold B 504 W Lenoir
Evans Claude (c) 805 Cannister
Leach Wm M (c) 206 Freeman
Pearson Reese (c) 403 S Swain
Pool Exter G 547 E Cabarrus
Ratcliff Eug (c) 1304 :S Walnut
Smith Jas (c) 707 Smith
Thomas Annie (c) 719 Saunders
Thorpe Marvin (c) 1403 E Edenton
Williams Jos L (c) 1120 S East
Williams Moses (c) 31812 W South
Wise Luther (c) 129 E Cabarrus
Woodenware Manufacturers Carolina Washboard Co 303 Kinsey
*Wrapping Paper EPES-FITZGERALD PAPER CO INC, 313 W Martin, Dial 4429 (For further information see left side lines and page 33 Buyers' Guide)
*Wrecker Service RAWLS MOTOR CO, 405-407 Fayetteville, Dial 4345, Service Dial 4141 (For further information see left side lines and page 7 Buyers' Guide)
Yeast Manufacturers
Anheuser Busch Inc 600 W Hargett
EASY
CREDIT TERMS
HEILIG-AND MEYERS Complete Home Furnishers
137-139 S. Wilmington Dial 4628-4629
EASY
CREDIT
TERME
X
This Publication Is The Product of a Member of
PHO BLICO ASSOCIATION OF NORTH AMERICAN
ORGANIZ
1898
DIREIDIRCODIREC
OPACODIRE COIRES
DIRECTORY
PUBLISHERS.
-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing pro- tection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly ad- hered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all departments,
3. To avoid confusing duplication of listings, Endeavoring to classify every concern under the one head- ing that best describes it, and to treat additional listings as advertis- ing, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Direc- tories to supply them; to revise and standardize methods and classifica- tions, so that what is wanted may be most easily found, and the Direc- tory be made to serve its fullest use
as a business and social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.
6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of refer- ence publicity upon its accessibility to seekers, rather than on the num- ber of copies sold.
8. To co-operate with approved organization and individuals en- gaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
'$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.
Association of North American Directory Publishers
354-60 4th AVE.,
New York City
RALEIGH CITY DIRECTORY (1939)
Y
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining proper official to approach for sales interview. The . alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns --
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1939) HILL DIRECTORY CO.'S
Z
FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
. e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
1 4
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
RALEIGH CITY DIRECTORY (1939)
M. ASHBY LAMBERT
OVER GRANT'S STORE DIAL 2-0113
Real Estate-Saison Formichedi and Unfurnished Apartments and Homes
STROP TAXI 5811 5811 Phone
OLDEST AND MOST RELIABLE
plymouth
Nash-Steele Motor Co.
DISTRIBUTORS Dodge and Plymouth Cars Dodge Trucks and Parts Dial 5571 423 S. Wilmington
R. C. CARTER & CO.
Certified Public Accountants
Commercial Bldg.
Funeral Directors
Since 1836
115 Hillsboro St.
FUJERAL
Home
Over A Century of Service
DIAL 8839
Atlantic Fire Insurance Co. of Raleigh, N. C. ciales the Business of Raleigh People. Ask Any Raleigh Agent or Dial 4671.
DIAL 5589
Capital Ice & Coal Co., Inc.
ICE REFRIGERATORS
Estimates Furnished from
Architectural Drawings
WVentilators, Skylights, Guttering, Spouting. Heating and His Conditioning
IN. SLATE, TILE AND COMPOSITION ROOFING
. F. Willis Sheet Metal Works
& # Specialty:"
Peace St. at Halifax DIAL 6921
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