USA > North Carolina > Wake County > Raleigh > Hill's Raleigh (Wake County, N.C.) city directory [1933] > Part 2
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Shaw University, founded in 1865, is the oldest institu- tion in the South for the education of colored men and women. The University has eleven buildings. Degrees of A. B. and B. S. are conferred.
St. Augustine's College (Episcopal) for colored men and women was opened in 1868. It has 110 acres of land in the northeast section of the city. St. Agnes Hospital is operated in conjunction with this institution.
The State School for the Negro Deaf and Dumb, estab- lished in 1868, is located in the southeastern part of the city.
Commercial Advantages
Raleigh is both a distributing and trading center for a large territory. It is neither east nor west in North Caro- lina. It stands at the crossroads logically situated to serve economically a wide area, with ease of access to the indus- trial Piedmont and to the agricultural eastern section.
Its rapid development as a wholesale center is empha- sized by the fact that there are seventy-six such establish- ments here doing an annual business of $12,500,000. For the same reason that it is a good wholesale center, it is also rap- idly increasing as a location for headquarters offices to serve both this and adjoining states.
Nine large fireproof office buildings provide more than 1,000 offices.
Raleigh is an important retail shopping center. Its trade is drawn from an area of twenty-five to fifty miles, embracing a population of 650,000. It has a potential trade
17
INTRODUCTION
territory of twenty-nine counties, which produce one-half the $320,000,000 total farm resources of North Carolina.
Raleigh has many fine stores offering a wide variety of merchandise.
One of the city's greatest assets is its transportation fa- cilities. It has the advantage of having three separate rail- roads-It is located on the main line of the Seaboard Air Line from New York to Florida, on the Southern connecting with its main line from New York to New Orleans, and on the main line of the Norfolk Southern. Twenty passenger trains pass in and out of the city every twenty-four hours. With its central geographical location, it is important to the manufacturing cities of the North and East. The two bus lines here operate eighty buses in and out of the city daily. These lines and their connections cover the entire state on convenient and regular schedules. There are 2,000 miles of hard-surfaced roads within a hundred-mile radius.
Raleigh is the headquarters of the Carolina Power & Light Co., which supplies current to 223 cities and towns in North and South Carolina. The rates in Raleigh and com- munities served by this company are in line with the lowest obtained in the South, and for large consumers, very attrac- tive rates are offered. Over a ten-year period the Carolina Power & Light Co. has developed its electric horsepower from 47,000 to 195,000.
Gas is supplied by the Raleigh Gas Co., offering splendid service and reasonable rates.
The city water pumping capacity is 7,000,000 gallons per day (twenty-four hours) and the average daily consumption is 3,032,000 gallons. Many improvements have been made to provide an adequate supply for present and future needs, including a new pumping station, reservoir, filtration plant and water lines.
The city is in the center of a rich farming country, pro- ducing a great variety of crops, including corn, cotton, small grain, tobacco and truck. The Department of Commerce shows the value of farms in Wake County to be $23,704,963. This is the second highest in the state. An adjoining county with a farm value of $25,777,998 leads the state.
Raleigh is an insurance center. It is the home office of five insurance companies, all of which are rapidly growing. Many of the large insurance companies of the country, in- cluding life, fire, health and casualty companies, maintain headquarters or general state agencies in Raleigh.
A first-class airport of 280 acres is maintained by the Curtiss-Wright Flying Service. A well-equipped flying school is conducted on this field. It is one of the two airports in the South especially approved by the Department of Commerce for a flying school. This field is an important air terminal on the New York-South American air trunk line.
Industry and Income
According to the last report, Raleigh has forty-one in- dustries, with a capital investment of $4,105.400, and the an- nual output amounts to $4,190,799. There are 905 workers in these plants and the annual payroll is $1,054,430.
In addition, and related to industrial pursuits, there are 1,624 persons employed in other than manufacturing indus- tries, and the combined payroll for this group is $2,496,714. This classification includes public utilities, railroad shops, highway repair depot, and other industrial workers.
18
INTRODUCTION
Approximately five hundred forty officers and teachers are employed in the colleges within the city of Raleigh, with a total annual payroll of $1,040,000.
The third largest group payroll is in North Carolina State departments.
Raleigh is interested in securing additional industries. One particular factor highly favorable to this proposed ex- pansion is the electric power resources in this section. The Carolina Power & Light Co., with headquarters here, has two hydro-electric plants and one steam plant to serve this ter- ritory.
What to See in Raleigh
As a center for tourists during the winter months, Ra- leigh, located at the forks of two national highways, has be- come a city of prime importance. Some indication of this is reflected in the hotel registration, which averages from 25,- 000 to 30,000 during the winter months. The city abounds in historic traditions and the thousands of visitors enjoy visiting the following places of interest:
Historic old State Capitol Building, famous for the beauty of its architecture.
State Museum and Temporary State Art Museum.
State Hall of History.
Four noted colleges: North Carolina State College of Agriculture and Engineering, Meredith College, Peace, and St. Mary's.
President Andrew Johnson's Birthplace (near State Col- lege).
Four points of special beauty-Christ Church, Dix Hill, Country Club, Federal Cemetery.
Seventy-five-acre Virgin Forest (three miles northeast of Federal Cemetery).
Governor's Mansion and Grounds.
Public Libraries-State Library, Raney Library (with children's section). Open to public all day.
Institutions for Negroes-Shaw University and St. Au- gustine's College.
Monuments and public memorials on Capitol Square and in State department buildings include a replica of Houdon's famous statue of George Washington and memorials to the following North Carolinians: Senator Z. B. Vance, Governor Charles B. Aycock, Dr. Chas. D. McIver, Henry L. Wyatt, Worth Bagley, "O. Henry" and Chief Justice Ruffin.
Carolina Pines, Inc., is the latest development near Ra- leigh. It is located two miles south on U. S. Highway 401. The development consists of a new colonial-style, American- plan hotel, an eighteen-hole grass greens golf course, club- house for dining and dancing, tennis, boating, horseback riding, and camps for boys and girls.
Chamber of Commerce Welcomes Inquiries and Visitors
The Raleigh Chamber of Commerce is a substantial, well-organized and representative body. The membership co-operates in a wide variety of activities in commercial de- velopment. A function of particular importance is the in- formation service which has careful supervision. Inquiries given careful and prompt consideration, and visitors are welcome.
Offices in Sir Walter Hotel Building.
19
INTRODUCTION
A Good Place to Live
Raleigh is a typical city of the new South, which com- bines old Southern charm with modern enterprise and pro- gressiveness.
Raleigh is recognized as one af the best cities of resi- dence in the Southeast, offering an exceptionally wide va- riety of recreational advantages.
The Carolina Country Club has a splendid eighteen- hole golf course; the City has a municipal golf course of eighteen holes, and Carolina Pines has a public golf course of eighteen holes.
There are thirteen public park areas well distributed over the city. There are four well-equipped motion picture houses. Raleigh has league baseball, with a team in the Piedmont League, and Riddick Athletic Field at State Col- lege. The city manifests keen interest in sports and recrea- tion.
Raleigh is exceptionally well equipped with hotels. There are nine, with a total capacity of 1,035 rooms. This includes such hotels as the Sir Walter, Carolina, Bland, Raleigh, Mansion Park, Wright, Richmond and Carolina Pines.
Raleigh is recognized as the convention city of North Carolina. This is substantially borne out in the fact that this city entertained eighty-three state and interstate con- ventions and meetings during 1930.
The five luncheon clubs of the city, and the Woman's Club, a civic organization, contribute to the fine community spirit here. The luncheon clubs are: Rotary, Lions, Kiwanis, Civitan and American Business Club. Raleigh has a well- equipped and well-organized Y. M. C. A. and Y. W. C. A.
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MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS
OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
.
CLASSIFIED BUYERS' GUIDE
OF THE CITY OF RALEIGH (NORTH CAROLINA)
1933
PRO
PUBLICO
ASSOCIATION OF
BONO
NORTH AMERICAN
1898 $ M
DIRECTORY
LISHE
USI
"The Buyers'Guide contains the advertisements and business cards of the more progressive business men and firms in the city, classified according to lines of business.
HILL DIRECTORY CO., Inc., Publishers 8 North Sixth Street, 4th Floor, Richmond, Va.
3
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ACCOUNTANTS-CERTIFIED PUBLIC
A. LEE RAWLINGS & COMPANY Certified Public Accountants
AUDITS, SYSTEMS, STATE AND FEDERAL TAXATION
102 West Hargett St. Telephone 3239
A. M. PULLEN & COMPANY CERTIFIED PUBLIC ACCOUNTANTS AUDITS-INVESTIGATIONS-BUSINESS SYSTEMS-TAX COUNSELLORS
We maintain a large staff of competent accountants and are prepared to give prompt service in all accounting and tax matters.
306-307 Commercial National Bank Building, RALEIGH, N. C. RICHMOND, VA .- 1103-1106 State-Planters Bank Building GREENSBORO, N. C .- 414-A North Carolina Bank and Trust Co. Building
Members American Institute of Accountants The Virginia Society of Public Accountants The N. C. Association of Certified Public Accountants
Public City Directory Library for Your Use at All Times
Chamber of Commerce, 17 W. Davie
HILL DIRECTORY CO., Inc. PUBLISHERS
(1933) HILL DIRECTORY CO.'S
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AUTOMOBILE ACCESSORIES
USL BATTERIES STORAGE BATTERIES A. M. TYNER CO.
STORAGE AND ACCESSORIES AUTOMOTIVE AND ELECTRICAL SERVICE
24-Hour Service
126 E. MORGAN
PHONE 1406
AUTOMOBILE REPAIRING
J. A. WALLER'S GARAGE
General Automobile Repairing Body and Fender Work-Storage Washing, Polishing, Greasing
Electric Generators and Starters a Specialty
420 S. SALISBURY
TEL. CONNECTION
AUTOMOBILES
BUICK -- OLDS -- PONTIAC
Buick
MOTOS CART
OLDSMOBILE
CADILLAC -- LA SALLE
FACTORY AUTHORIZED SALES AND SERVICE AND
A COMPLETE AND CONSTANTLY RENEWED STOCK OF GOOD LATE MODEL USED CARS GENERAL AUTOMOBILE REPAIRING-We are also un- usually well equipped to do auto repair work, including fender and body work, upholstery, and expert DUCO re- finishing.
Commonwealth Motor Co.
421 FAYETTEVILLE ST.
PHONES 1416-1388
RALEIGH CITY DIRECTORY (1933)
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AUTOMOBILES
SIR WALTER CHEVROLET CO.
SALES AND SERVICE
Chevrolet Passenger Cars and Trucks
SERVICE DEPT. OPEN TILL MIDNIGHT
for Economical Transportation
CHEVROLET
PHONE 3180
116 W. HARGETT ST.
HAVE YOU DRIVEN THE NEW FORD V-8? Roomiest, Most Powerful Ford Car Ever Built
112" Wheelbase 75 Horsepower
8 Cylinder Engine 80 Miles Per Hour
SMALL CAR ECONOMY WITH BIG CAR PERFORMANCE Call us for Demonstration
SANDERS MOTOR COMPANY
Blount and Davie Sts.
Phones 405 and 406
AWNINGS
Clark Art Shoppe
Manufacturers Awnings, Tents, Tarpaulins, Window Shades, Picture Framing
133 S. Wilmington St. Phone 739
(1933) HILL DIRECTORY CO.'S
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BANKS
WACHOVIA BANK AND TRUST CO.
WE SOLICIT YOUR BUSINESS
No Account Too Large to be Properly Handled
No Account Too Small Not to be Appreciated
RALEIGH CITY DIRECTORY (1933)
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BOOKSELLERS
UFRED WILLIAMS.C
ALFREDWNECANSECO. BOOKS DEFICE SUPPUES
OFFICE SUPPLIES
BOOK'S STATIONERTI
ENGRAVERS OFFIC
-P
ESTABLISHED 1867
ALFRED WILLIAMS & CO. 119 FAYETTEVILLE STREET, RALEIGH, N. C.
PUBLISHERS-OFFICE OUTFITTERS BOOKSELLERS-ENGRAVERS
Phones 4100-4101
ALSO CHAPEL HILL, N. C.
(1933) HILL DIRECTORY CO.'S
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BOTTLERS
THE CAPITAL
Coca-Cola
BOTTLING CO.
Delicious-Refreshing 511 W. MORGAN ST.
PHONE 542
BUILDING AND LOAN ASSOCIATIONS
"LIVE AT HOME-INVEST AT HOME"
THE RALEIGH BUILDING AND LOAN ASSOCIATION
A HOME FOR YOUR SAVINGS No. 219 FAYETTEVILLE STREET
FIRST MORTGAGE INVESTMENTS 50% of Appraised Valuations
SERIAL SHARES-Issued each April and October, earning 614 %. RUNNING SHARES -- Issued each month. 5% compounded semi-annually. PAID-UP SHARES-Issued any time. 5% semi-annually; hy check.
Twenty-eight years of successful operation
EVERY EMPLOYEE PROPERLY BONDED. "A DOLLAR SAVED-A DOLLAR EARNED"
An Advertising Medium
is judged by its advertisers. This City Directory boasts the cream of Raleigh's merchants and business men. You can't go wrong by dealing with them.
RALEIGH CITY DIRECTORY (1933)
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BUILDING MATERIALS
A. H. BYRUM
LUMBER -- MILLWORK BUILDING MATERIAL
Asphalt Roofing and Wallboards
WEST HARGETT, CORNER SNOW AVENUE
Tel. 3654
B. B. BENSON, President
W. H. BASON, Vice-President
R. T. VICK, Secretary-Treasurer
Carolina Builders Corporation
All Kinds of Building Material COAL
Warehouse and Yard: 217-19 North Dawson Street, 307-09 West Lane Street Office: 217 North Dawson Street Telephone 2360
RALEIGH, NORTH CAROLINA
[1933) HILL DIRECTORY CO.'S
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BUILDING SUPPLIES
HAL V. WORTH, President
J. C. BYRD, Vice-President OLDHAM & WORTH, Inc. Building Supplies CORNER WEST AND CABARRUS STREETS PHONE 154 "THE LUMBER NUMBER"
CLOTHIERS
CROSS & LINEHAN CO. CLOTHIERS
Men's Furnishers and Hatters Hickey-Freeman and Schloss Bros.' Clothes Knox and Dobbs Hats Manhattan and Arrow Shirts 324-328 FAYETTEVILLE ST.
PHONE 82
CONTRACTORS
JOHN W. HUDSON, JR., Inc.
Engineers and Contractors
PHONE 2815
RALEIGH, N. C.
DEPARTMENT STORES
BOYLAN-PEARCE CO.
North Carolina's Most Exclusive Department Store
PHONE 4020
RALEIGH CITY DIRECTORY (1933)
34
DRUGGISTS
Person Street Pharmacy No. 2 DRUGGISTS
Bring your prescriptions to us for that "personal service." Kodaks and Films.
Parker Pens and Pencils.
A complete line of toilet goods.
Nunnally's and Norris' Candies
"Our Drinks Are Delicious"
Glenwood, Corner Fairview Phones 106 and 107
Person Street Pharmacy
PHILIP D. GATTIS, Prop.
Prescriptions given prompt and care- ful attention by registered pharmacists.
Everything found in a complete drug store.
Visit our Soda Fountain. Curb service a specialty.
Person Street, Corner Pace
Tels. 221-222 Night Tel. 4424
FUNERAL DIRECTORS
"RALEIGH'S NEWEST FUNERAL HOME"
H. PAUL YELVERTON Manager
MRS. THURMAN SMITH Hostess
MARTIN-YELVERTON CO. Funeral Home --- Ambulance Service
PHONE 68 AND 69. WE ARE NEVER LATE 104 S. DAWSON STREET
T. E. GREEN, President W. F. MOODY, Vice-President
A. H. MOONEYHAM, Sec'y-Treas. H. W. MIMS, Manager
MITCHELL FUNERAL HOME (INCORPORATED)
Funeral Directors and Embalmers LADY ASSISTANT AMBULANCE SERVICE 222 West Hargett St. Opposite Nash Square Raleigh, N. C. Phone 4288
(1933) HILL DIRECTORY CO.'S
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FURNITURE
R. E. QUINN
C. G. SANDLIN SEE US BEFORE BUYING
D. O. SANDLIN
R. E. QUINN & COMPANY Furniture and Stoves CASH OR CREDIT
108 East Martin Street
Telephone 2136
HARDWARE
THOMAS H. BRIGGS & SONS
Incorporated
RALEIGH, N. C. THE CAROLINA'S OLDEST WHOLESALE AND RETAIL HARDWARE HOUSE
Hardware -- Paints -- Oils Builders' Supplies Household Furnishings Sporting Goods
BEST GOODS-LOWEST PRICES-SQUARE DEALING
A Prospective Purchaser
turns to the Advertising Department covering the Desired Business and selects certain names and addresses.
Will He Find Your Advertisement There?
If not, you lose the business, and your competitor gets it through his advertisement in the Directory.
RALEIGH CITY DIRECTORY (1933)
36
INSURANCE AGENTS
CONNOR & RUFFIN
General Insurance -- Surety Bonds
"WORKMEN'S COMPENSATION"
Fire, Automobile, Plate Glass, Employers' Liability, Public Liability, Teams, Elevator, Live Stock, Rain, Accident, Health, Inland Marine
GENERAL AGENTS Great American Indemnity Company of New York
Commercial National Bank Building Telephone 2637
VICK MOORE, Pres. EARL JOHNSON, Sec .- Treas. B. E. DENNIS, Solicitor
Moore & Johnson Co.
Insurance --- Surety Bonds
"A Progressive Insurance Agency"
813-14-15 LAWYERS BUILDING PHONE 129
(1933) HILL DIRECTORY CO.'S
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INSURANCE AGENTS
CHARLES E. JOHNSON
All Kinds of Insurance Bonds
Office: 804 Odd Fellows Building, 19 East Hargett Phone 182
McKimmon & McKee, Inc.
General Insurance
18 WEST HARGETT ST. PHONE 356
WILLIAMS & WILLIAMS
GENERAL AGENTS Connecticut Mutual Life Insurance Company
Local Representatives : WILLIAM I. PROCTER J. D. BOUSHALL W. H. SCHULKEN
J. A. SHEETS
510-512 Commercial National Bank Building Phone 265
ROBERT G. YANCEY
General Insurance
Fire, Casualty, Life, Automobile, Plate Glass, Burglary, Tornado, Surety Bonds and Workmen's Compensation
204-207 LAWYERS BUILDING PHONES 4163-4164
RALEIGH CITY DIRECTORY (1933)
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INSURANCE COMPANIES
DURHAM LIFE INSURANCE,
COMPANY OF RALEIGH,N.C. WE PROTECT THE FAMILY
ORDINARY AND INDUSTRIAL
A POLICY FOR EVERY MEMBER OF THE FAMILY
Phones: Home Office
2335
2366
District Office
2216
Connecticut General Life Insurance Co. WALTER N. PERRY, General Agent
LIFE, HEALTH, ACCIDENT, GROUP INSURANCE ANNUITIES
1103-1105-1107 Security Bank BIdg. Phone 1971
INVESTMENT SECURITIES
Kirchofer & Arnold, Inc.
Securities for Investment
Security Bank Bldg.
Phones 424-465
(1933) HILL DIRECTORY CO.'S
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LAUNDRIES
OAK CITY LAUNDRY OLDEST AND BEST
Family Washing a Specialty Dry Cleaners and Dyers
436 South Salisbury Street
Phones 180 and 181
LETTER SHOPS
RALEIGH LETTER WRITERS JIMMY O'NEAL, Mgr.
Direct Mail Advertising Multigraphing, Mimeographing Copying, Addressing, Stenographic Service Circular Work
506-510 SECURITY BANK BLDG. TEL. 1811
"When in doubt, play trumps"
CITY DIRECTORY
?
How many times have you heard that trite statement ? When in doubt about the location of an address; the proper spelling of a name; a correct address; in fact anything per- taining to your city or any other, the
CITY DIRECTORY
is your trump card.
RALEIGH CITY DIRECTORY (1933)
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MILLWORK
Martin Miliwork Company
Tryon, Corner Harrison Avenue
Telephone 451
P. O. Box 723
Woodwork of All Kinds Screens, Mantels, Stairways, Patterns, Cabinets, Office Fixtures, Sash and Doors, Plywood Wallboard, Glass of All Kinds
Millwork and Lumber
(1933) HILL DIRECTORY CO.'S
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MUSICAL INSTRUMENTS
C. H. STEPHENSON MUSIC CO.
The Home of Songs-Service- Satisfaction
If it's musical, we have it, can get it, or it isn't made Musical Merchandise
121 FAYETTEVILLE ST.
PHONE 528
PLUMBERS
Montfort Plumbing and Heating Co. CONTRACTORS
PLUMBING and HEATING All Repair Work Promptly Attended To Agent for Electrol Oil Burners
128 S. Salisbury St. Phone 127
PRINTERS
BYNUM PRINTING COMPANY
BETTER PRINTING
Phones 692-693
119-121 W. Hargett St.
ESTABLISHED 1871
EDWARDS & BROUGHTON COMPANY
PRINTERS-PUBLISHERS-STATIONERS-ENGRAVERS LITHOGRAPHERS-OFFICE FURNITURE AND SUPPLIES Manufacturers of Blank Books and Loose Leaf Systems
212-216 South Salisbury Phones 3300-3301 107-109 West Hargett Largest and Best Equipped Company in North Carolina
RALEIGH CITY DIRECTORY (1933)
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PRINTERS
SUPERIOR PRINTING FAST AND ACCURATE SERVICE
PRINTERS, BOOKMAKERS, BINDERS, RULERS
Mitchell Printing Company PHONE 18
SCHOOLS AND COLLEGES
Peace Junior College FOR WOMEN
(Formerly Peace Institute) In the Educational Center of the State
RALEIGH, - - - NORTH CAROLINA
ESTABLISHED 1857
A STANDARD JUNIOR COLLEGE FOR YOUNG WOMEN WITH A FOUR-YEAR STANDARD COLLEGE PREPARATORY DEPARTMENT
Wholesome Religious Atmosphere Limited Number of Students
Intimate Home Surroundings Individual Attention
New Equipment
Highly Trained Faculty Standard College Courses Standard College Preparatory Courses Special Courses: Music, Art, Expres- sion, Home Economics, Commercial
FOR CATALOG, ADDRESS WILLIAM C. PRESSLY, President
Your Advertisement Here
Would be constantly before the public-the buyers-twenty-four hours a day-three hun- dred and sixty-five days a year-every year. --- Think it over
(1933) HILL DIRECTORY CO.'S
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SCHOOLS AND COLLEGES
Saint Mary's School and Junior College
Raleigh, North Carolina
MRS. ERNEST CRUIKSHANK, B. S., Principal
Owned by the Episcopal Church of North and South Carolina Founded in 1842 by Rev. Aldert Smedes, D. D.
Ninety-second Annual Session Sept. 11, 1933-May 29, 1934
Saint Mary's School offers for girls and young women a high school course of the highest standard, supplemented by two years of grade A college work, all academic courses fully accredited by the Southern Association. Special courses are given in Business, Music, Art, Home Economics and Expression, in which certificates are issued. Two hundred boarding students can be accommodated.
Students, resident in Raleigh, are welcome as day students and may enjoy all the advantages offered by Saint Mary's. The tuition charge for day pupils in the Academic or Business Departments is one hundred and twenty-five dollars for the session.
At Saint Mary's the discipline is intimate but firm, with home- like influences rather than college freedom. The design is to have parents feel that they have a safe, intellectual and inspiring environ- ment for their daughters which will advance them along the right lines into the best type of modern womanhood.
Saint Mary's aims to promote sound physical development, to preserve good health, to cultivate a refined Christian womanhood, and to maintain the best standards of scholarship.
Catalogue and further information may be had by addressing A. W. TUCKER, Business Manager
RALEIGH CITY DIRECTORY (1933)
44
TITLE INSURANCE
Southern Title Service Co.
6-10 MARKET PLACE
RALEIGH, N. C.
GEO. U. BAUCOM, Jr., President
Abstracts and Title Insurance
Room 4-5-6 Security Bank Bldg. Annex Telephone 2114
TRANSFER COMPANIES
CRATING, STORAGE AND LONG-DISTANCE MOVING
WARREN'S TRANSFER E. L. WARREN, Proprietor
305 West Martin Street
Opposite Union Station Phone 538 RALEIGH, N. C.
WE MOVE ANYTHING MOVABLE
From 30 to 50 per cent
Of the Information in. the DIRECTORY of a city or town changes each year. Did you know this? For this reason is it not money saved to have the latest information handy? The only way to do is to have the
LATEST CITY DIRECTORY
(1933) HILL DIRECTORY CO.'S
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THE
ITY IRECTORY
represents the City and its institutions in every cor- ner of these United States
MORE GOODS
CLE BOUGHT AND-SOLL
THROUGH THE CLASSIFIED BUSINESS LASTS
THỊ DIRECTORY THÂN
ANY CTHEM MEDIUM
ON EARTH
Are You Properly Represented In It?
The Classified portion catalogues the professions and goods handled here
ARE YOU LISTED UNDER YOUR PROPER HEADING SO THE PROSPECTIVE BUYER CAN FIND YOU?
"Think It Over"
RALEIGH CITY DIRECTORY (1933)
46
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining proper official to approach for sales interview. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city. Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
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