Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1961], Part 2

Author: Hill Directory Company.
Publication date: 1961
Publisher: Hill Directory Co.
Number of Pages: 1704

USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1961] > Part 2

Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).

left top lines, A and

Williard Flay Neon Signs

.left top lines and

Wilson-Covington Construction Co Inc

right top and left side lines and

Wilson Exterminating Co

.left top lines and 98

Winebarger & Atkins Motors

.right bottom lines and

Winston Furniture Co Inc

right bottom lines and

107

Winston Motors Inc .

left side lines and

Winston Mutual Life Insurance Co

right bottom lines and 123

Winston-Salem Bond & Mortgage Co

. back cover, left top lines, 129 and

147

Winston-Salem Chamber of Commerce

Winston-Salem Paving Co.

Winston-Salem Retail Merchants Assn

Winston-Salem Roofing Co

Winston-Salem Savings & Loan Assn

front cover, left side lines, tabbed Insert

Yates Aluminum Window & Awning Co

right top lines and

195

Yokeley J L .

right bottom lines and 59

174

Young James Garage

Zelkanich Michael

left side lines and

Zinzendorf Hotel

right top and right bottom lines and

116

Zinzendorf Laundry Co Inc

.right side lines and 136

Waughtown Electric Co

right side lines and

West Electric Repair Co

l'eft side lines and

122 194 49

Winston-Salem Barber School Inc. .

at Street Guide, 29 and 184

Yost J A Realtor.

WINSTON-SALEM CITY OF CULTURE, HISTORY AND INDUSTRY

(Courtesy Winston-Salem Chamber of Commerce)

History

Rich and varied is the history of Winston-Salem, for the city of today is the product of two centuries of constructive, planned growth.

In 1752-53, a small group of Pennsylvania Moravians, a Protestant denomination of Bohemian origin, carefully selected and bought a large tract of land in Piedmont Carolina at the three forks of the Yadkin River. They named the tract "Wachovia" after the Austrian estates of Count Nicholas Louis von Zinzendorf, and early protector-patron of the sect. Two settlements were established, Bethabara in 1793 and Bethania in 1759. In 1766 a new settlement was carefully laid out in the center of the Wachovia tract and built ac- cording to definite plans. The tranquility-loving Moravians named their new town Salem, meaning "peace."

The small town grew rapidly under the care of the industrious fathers. A water system was established and dwellings, stores, and shops built. Tobacco was even then an important crop. The fathers consecrated a graveyard, "God's Acre," and founded a girls' school which has developed into the Salem Academy and College of today.

The Revolutionary War brought to the thriving town Nathanael Greene's soldiers, and in 1781 Corn- wallis passed through Salem. The years after the war until the middle of the 19th Century were marked by such events as the establishment of the Nissen Wagon Co. in 1787; a visit from George Washington in 1791; the dedication of the Home Moravian Church in 1800; the first edition of Blum's Almanac in 1828; and the opening of the first bank in 1847. Cotton and wool manufacturing companies had been organized, and Salem by 1850 was a prosperous center of religion, learning and industry.

By an act of legislature in 1849, Forsyth County was created from Stokes County. The county seat was established one mile north of Salem Square. In 1851, again by act of legislature, the new county seat was named "Winston" in honor of Major Joseph Winston, Revolutionary War hero. Salem was incorporated in 1856; Winston in 1859.

Winston developed rapidly as an industrial center and market. The year 1872 saw the first tobacco auction and the opening of the first tobacco factory. In 1885 the Chamber of Commerce of Winston and Salem was organized by far-sighted leaders who realized that together the two towns must build for the future. By the time of consolidation, Winston was already known for its textiles, hosiery, blankets, knit goods, tobacco products, and tobacco market.

In 1913, by popular vote, Winston and Salem were consolidated as Winston-Salem, the "Twin City." The new city took as its motto "Urbs Condita Adiuvando," meaning "A City Founded Upon Co-operation." This motto puts into modern phraseology the old Moravian concept of "Unitas Fratrum," "A Unity of Brethren."

Winston-Salem today is the leading industrial city of North Carolina and one of the South's leading industrial cities. The annual value of Forsyth County's manufactured products is over $1,000, 000,000. The best of the old and the best of the new blend to make a progressive city still marked by a deep religious atmosphere, a love for music and arts, and a zeal for broad educational development. As did their fathers of yesterday, far-sighted citizens of today build always for the greater city of tomorrow.

Main Hall, Salem College, with Historic Home Moravian Church (1800) in Left Foreground

INTRODUCTION

POINTS OF INTEREST Old Salem

(Arrangements for touring available buildings and village may be made at Old Salem Reception Center).

Top Right, Nissen Building; Top Left, Reynolds Building; Center, Typical Piedmont North Carolina Field of Bright-Leaf Tobacco; Bottom Right, Carolina Hotel; Bottom Left, Hotel Robert E. Lee.

Old Salem, Inc., 614 S. Main St., headquarters for the restoration of the quaint Moravian village, founded in 1766. Here may be seen a scale model of the village as it looked in the early days, and current exhibits.

Wachovia Museum, corners S. Main and Academy Streets, where may be seen the large collection of Salem Antiquities, and objects belonging to early Winston. A part of the collection is housed in the old Boys' School, built in 1794 and restored in 1954. Boys' School is still under its original tile roof.

Salem Tavern, 800 S. Main, erected in 1784, was first brick building in Salem. George Washington visited the Tavern in 1791 during his Southern Tour. As a house museum, it now offers visitors a glimpse into one of the South's best known 18th Century inns.

Lick-Boner House, 512 S. Liberty St., 1787, was the first project of the eleven completed Old Salem, Inc., restorations thus far in a long-range program. John Henry Boner, the North Carolina poet was born in the house in 1845.

Home Moravian Church, S. Church St., erected in 1800, was the heart of the early Salem community, and is the center of the Moravian Church activities in the South. It is here that the opening scene of the Moravian early Easter morning service is held. This Easter Service, one of the most widely known re- ligious services in America, has been held for over 150 years, and attracts from 30 to 40 thousand visitors annually.

INTRODUCTION

Reynolds Memorial Auditorium

"God's Acre," or Moravian Graveyard, S. Church St., contains more than 3,000 graves, all having similar, flat markers to symbolize the brotherhood and equality of man. There are no family plots. The graveyard has been used by Moravian congregations in the city since 1771, and is the closing scene of the Moravian Easter Service, which attracts thousands of visitors from across the country.

Brothers' House, 600-04 South Main St., 1769 and 1786, is the second oldest house still standing in Salem. It was here that the young boys of the community went to learn their trades. Building is now the Moravian Church Home.

Sister's House, Salem Square, 1786, housed the single sisters of early Salem. House is now used as a dormitory for Salem College.

John Vogler House, 700 S. Main Street. House built in 1819 by a silversmith and clockmaker is a re- finement of the traditional architecture of 18th Century mid-European domestic architecture which was used in early Salem. House is now a third exhibit building of Old Salem, Inc., the restoration organization.

"Fourth House," 450 S. Main St., erected in 1767, is the oldest building still standing in Salem. Was home of an early saddlemaker. The house was restored in 1940 by the Forsyth County Committee of Colonial Dames, and is now rented.

Belo House, 455 S. Main Street. Handsome antebellum mansion with Corinthian columns and elaborate iron grille, was erected by Edward Belo in 1849. Belo conducted a store on the main floor of the building, and his dwelling was on the second story. Building was at one time used as an Inn. Now belongs to Moravian Church and is an apartment house for ladies.

Salem College and Academy, Salem Square, is one of the first Girls' Schools in the South, and is oldest in continuous operation. Established by the Moravians as a day school in 1772, it became a boarding school in 1802. The college buildings, on a 50-acre campus, are designed in the characteristic mid- European domestic architecture, prevalent in Salem.

Salem Square Market-Firehouse, 1803. Market-firehouse has been reconstructed on original founda- tions. Square has been restored to early appearance with white clapboard fence.

Hagen House, 1816. 230 S. Liberty Street. Was home of Francis Fries Hagen.

Christoph Vogler House, 1797. 708S. Main Street. Home of village gunsmith, and was first brick house in village.

Anna Catharina House, behind John Vogler House, 1772. Home of Anna Catharina Ernst, heroine of historical novel "Road to Salem."

Community Store, 1775. 626S. Main Street. Was trading center of the village and home of storekeeper. Now restored and open to the public with items for sale.

In the Downtown District

City Hall, N. Main St., is built on the original dividing line between Winston and Salem.

Forsyth County Courthouse is on the Courthouse Square in the center of the downtown district.

Reynolds Office Building, N. Main at 4th St., is North Carolina's tallest office building.

The R. J. Reynolds Tobacco Co., in the vicinity of Church and 5th streets, is open to visitors for guided tours. Here one may see Camel and Winston cigarettes and Prince Albert smoking tobacco being produced; the three products are made only in Winston-Salem. Information about the guided tours may be obtained at the Reynolds Office Building. Also manufacturers of Salem and Cavalier cigarettes and many other tobacco products.

The tobacco warehouses, in the vicinity north of the Post Office between Oak and Patterson streets, are open from late September through December. Here the chant of the auctioneer, the pungent smell of ripe tobacco, and the steady hum of warehouse activity combine to provide one of America's most color- ful marketing scenes.

P. H. Hanes Knitting Co., N. Main St., is the world's largest manufacturer of men and boy's knit under- wear.

XII

INTRODUCTION

The Salem Boys' School building, erected in 1794, and a modern annex today house the Wachovia Museum collection of local antiques. Adding interest to the exhibits of early household utensils, guns, farm equipment, toys, church relics, craftsmen's tools and products, and Indian artifacts is the school building itself, an outstanding example of Moravian ornamental brickwork. It still bears its original tile roof.

Over the City

Bowman Gray Memorial Stadium, Stadium Drive, is the scene of many athletic events.

Smith Reynolds Airport, North Liberty Extension, is one of the South's finest air terminals ..

Bowman Gray School of Medicine at Wake Forest College and the North Carolina Baptist Hospital are on S. Hawthorne Road and Everett St.

Hanes Hosiery Mills Co., W. 14th St. and Cherry St. extension, is the world's largest manufacturer of circular-knit hosiery.

Radio Shops of Western Electric Co., main offices are on Lexington Road.

Reynolda Village and Reynolda Estate are on beautiful Reynolda Road (U. S. 421).

The Dixie Classic Fair Grounds are on 30th St.

In the Buena Vista residential area are many lovely homes.

Reynolds Auditorium and High School are on N. Hawthorne Road.

"Tanglewood Park"-William and Kate B. Reynolds Memorial Park on the estate of the late W. N. Reynolds is located twelve miles southwest of the city on U. S. 158. Planned to be one of the finest public parks in the South when completely developed. The park was opened in the summer of 1954.

The Children's Home, Methodist orphanage on Reynolda Road on a large and lovely campus.

Memorial Coliseum, N. Cherry St., new $1,250,000 building which is the presentation place of many athletic and musical programs.

Ernie Shore Field, N. Cherry St., new baseball park, home of the Winston-Salem Red Birds, farm team of the St. Louis Cardinals.

Graylyn, Reynolda Road, estate of the late Bowman Gray.

Iris Gardens, Runnymeade Road, many and varied typed of irises which are at their loveliest the latter part of April and early May.

Public Library of Winston-Salem and Forsyth County, W. Fifth St., new library which was opened in 1953. Built with contributions from the citizens of the city. New East Winston Branch was completed in 1954.

Wake Forest College, opened in 1834 in Wake Forest, North Carolina. Within two years enrollment increased from 16 to 140 students and now has over 2,000 students. Located on a 300-acre tract on the edge of Winston-Salem, the new campus opened for students in June 1956. Basic liberal arts supplemented through the college's School of Law, Medicine and Business Administration.

Winston-Salem Teachers College, founded in 1892 as Slater Industrial Academy with one room, 25 students and one teacher. Today the school has 62 acres and approximately 900 students. The college is a four-year co-educational school for Negroes and offers the B. S. degree in education for elementary teachers and in nursing.

Winston-Salem Gallery of Fine Arts, regional in scope, works exhibited are selected from those sub- mitted by professional artists of the 5-state region. All works of art (except occasional specially arranged exhibitions) are for sale.

XIII

INTRODUCTION

James Gordon Hanes Community Center

The James Gordon Hanes Community Center, on the corner of Coliseum Drive and North Cherry Street, was completed in October of 1958 at a cost of over $1,000,000. This money was raised from the citizens of the community.

The building houses the Winston-Salem Chamber of Commerce, the United Fund of Forsyth County and the Arts Council.

The Arts Council Center in the building houses rehearsal rooms, a Little Theatre (seats 420), arts and crafts workshop, art gallery, woman's exchange, and offices for arts groups in the city. Represents a unique solution to the problem of supporting community arts groups. The Arts Council, oldest in the country, is the coordinating organization for local arts activities and groups.

Industry and Business

Winston-Salem is built on a sound economic foundation. Industries, many of which were established by Winston-Salem pioneers, number approximately 230. Industrial and agricultural developments are inter-dependent, giving stability and balanced growth.

Industrial Development

Tobacco-Tobacco flows into Winston-Salem from the farms of the entire Piedmont area. Here it is manufactured into tobacco products which are distributed to every country in the world. Winston-Salem is the world's largest tobacco manufacturing center, producing cigarettes, smoking and chewing tobacco, and snuff. Winston-Salem also is one of the world's largest bright-leaf tobacco markets.

Hosiery-The city is the home of the world's largest circular-knit hosiery mill. Besides this great mill and a large plant processing nylon yarn, there are seven other plants in the Winston-Salem vicinity that process or make hosiery.

Knit Underwear-The largest manufacturer of men's and boys' knit underwear in the world is located in Winston-Salem.

Radios, radar, and other electronic equipment-A large electric company in several plants in Winston- Salem manufactures radar for government, radios, test equipment, and other electronic devices and com- ponents.

Furniture-Twenty-six furniture plants, manufacturing all types of furniture, are located in the Winston- Salem vicinity.

Others-The city has other plants manufacturing a large variety of products including boxes and car- tons, batteries, air-conditioning and industrial machinery, specialized chemical materials and medicines, awnings, bedding and mattresses, paint, toys and textiles. An ample complement of services joins these industries to give a well-balanced and diversified economy.

Retail and Wholesale Trade

The retail trading area covers several Piedmont counties. The wholesale trading area extends over a 150-mile radius.

Transportation

Aviation-Located 2.5 miles from the business district, Smith Reynolds Airport is served by three airlines.

Motor Vehicles-Motor vehicles registered for 1959 in the Winston-Salem area were 77,543. Three coach companies give inter-city bus service: Winston-Salem is the Southern division headquarters for the Greyhound Lines. Three local bus lines and two taxicab companies handle urban traffic.

Highways-Eleven principal highways lead to and from Winston-Salem. The city is served by more hard-surfaced roads than any other city or center in North Carolina on Interstate 40.

In January, 1960, the Interstate Expressway was completed. This expressway will eventually run en- tirely east-west through the city using routes U. S. 421 and 158 and is part of Interstate 40.

Railways-Three railways operate in Winston-Salem. The city generates such a great amount of freight that more than 35 railways maintain Winston-Salem offices.

Banking Institutions

Four banking institutions include three commercial banks and one industrial bank. One of the commer- cial banks serves as home office of the largest bank in the Southeast. On Dec. 31, 1960, bank deposits totaled $1,287,902,992; bank resources, $1,356, 693, 186; bank clearings, $3,096,094, 000.

General Business Facts

Building permits in 1960 totaled $23,880, 760; postal receipts in 1960, $2,363,491. Domestic electricity is supplied adequately for present and future needs.

Community Life

Winston-Salem was built by a home-loving, civic-minded people. Thus, through the years, great in- stitutions have grown steadily adding their influence and stability to the making of a wholesome, well- rounded community life. Winston-Salem is known for its many churches, good schools, and beautiful homes.

XIV

INTRODUCTION

Municipal Iris Gardens, Winston-Salem

Churches and Religious Denominations

Often called the city of churches, Winston-Salem has 218 churches representing some twenty denomina- tions. Every section of the city is graced with lovely church buildings in attractive grounds, ranging from the old Home Moravian Church to the large, modern Baptist and Methodist structures called the finest in the South.

Churches numbered according to denomination include Baptist 79; Catholic 4; Christian Science 1; Church of Christ 8; Episcopal 3; Greek Orthodox 1; Jewish 2; Lutheran 4; Methodist 25; Moravian 15; Presbyterian 10 and others 58.

Schools and Colleges

Also called the city of good schools, Winston-Salem long ago recognized the need for adequate educa- tion. Today, 31 public elementary and junior high and six high schools serve the city. The buildings are attractive, well-equipped, and set in spacious grounds providing adequate facilities, New elementary and junior high schools are under construction.

Salem Academy is a day and boarding school for girls. There are two business colleges, one private elementary school, two parochial schools, and kindergartens, music schools and trade schools.

Four colleges are located in the city: Salem College, one of the nation's oldest leading four-year colleges for women, founded in 1772; Bowman Gray School of Medicine of Wake Forest College, four-year medical school; Winston-Salem Teachers College, co-educational Negro institution; and Wake Forest College, a 123-year old, four-year college for men and women. The college is located in a new, modern plant housing 2,000 students. It moved to its new campus during the summer of 1956.

City Government

Winston-Salem has the council-manager type of city government. The city is incorporated, operating at present upon a charter condified and revised in 1927, with amendments made since. The city is divided into eight wards, with one alderman being elected biennially from each ward, making the governing body of the city a board of aldermen of eight plus the mayor. The Board of Aldermen appoints the city manager.

County Government

Fivecommissioners, elected for two-year terms make up a board of commissioners who serve as the governing body of Forsyth County.

The county is divided into twelve townships and 32 precincts. All qualified voters of North Carolina who have lived in North Carolina for one year and in any voting precinct of Forsyth County for four months are eligible to vote in county elections.

Recreational Facilities

Twenty-six parks and playgrounds, with a total of 536 acres, have athletic fields, picnic areas, and special amusement features. The largest park is Reynolds, one of the South's finest municipal recrea- tional centers. The city has an average of more than ten acres of playground for each public school.

Numerous amateur and "semi-pro" baseball, basketball and softball teams have regular schedules of games, Seven eighteen-hole golf courses and a mild climate make golf a year-around sport. Nine swim- ming pools and five motion-picture theatres are located in the city. The R. J. Reynolds Memorial Audi- torium and the Bowman Gray Stadium are available for special events. The Y. M. C. A. and Y. W. C. A. provide recreational programs and the City Recreation Department conducts extensive supervised activi- ties.

INTRODUCTION

Cherry Trees in Bloom in Gardens of Reynolds Estate

The $1,250,000 Memorial Coliseum, completed in 1955, will seat 8,000 and will bring many unusual attractions to the city. The Coliseum accommodates ice sports, agricultural shows, and conventions.

Winston-Salem is a gateway to both mountain and seashore resorts. Some of the loveliest Carolina beaches lie 225 to 250 miles east and south, while cool mountain retreats are about sixty miles west. The famed Blue Ridge Parkway, leading to Shenandoah National Park and Great Smoky Mountains National Park, is some sixty miles northwest.

Cultural Opportunities

Winston-Salem has many cultural activities and organizations. The colleges of the community provide numerous concerts and lectures throughout the year. The member organizations of the Arts Council pro- vide series and individual programs and courses. These members are Arts and Crafts Association, Amer- ican Guild of Organists, Association of Artists, Children's Theatre Board, Civic Music Association, Civic Oratorio Society, Film Friends, Forsyth Singers, Junior Chamber of Commerce, Junior League, Junior Woman's Club, Maids of Melody, Woman's Club, SPEBS, Dance Forum, Gallery of Fine Arts, Little Theatre, Musical Theatre and Winston-Salem Symphony Association. The local symphony has a full-time paid con- ductor.

Public Library of Winston-Salem and Forsyth County has over 98,000 volumes, with a branch library containing about 25,000 volumes.

Hospitals and Medical Facilities

Three first-class hospitals, City Memorial, Kate Bitting Reynolds Memorial, and North Carolina Baptist, have a total of 934 beds. There are three convalescent homes in the city, the City-County Health Clinic, and the full-time City and County Health Department with splendid records in disease-prevention. A new 540-bed County hospital will be built in the near future.

WINSTON-SALEM "THE TWIN CITY"

Statistical Review

Form of Government-City Manager-Council. Incorporated as a city, Winston 1859; Salem 1856; com- bined 1913.

Population -- 1960 U. S. Census, 111,135.

Area-31.13 square miles.

Altitude-1,000 feet above sea level.

Climate-Mean annual temperature 58.5 degrees F .; average annual rainfall, 43.15 inches.

Parks-26, with total acreage of 536.

Assessed Valuation-$333,440,342, with $1.80 per $100 tax rate.

Postal Receipts-$2,363,491.00.

Telephones in Service-72,599.

Churches-218, representing 20 denominations.

Building and Construction-2,672 permits, with total value of $23,880,760, issued in 1960. Includes county zone of 3-mile area in addition to city.

Industry-Chief industries of the city and surrounding territory: tobacco, textiles, electronic equip- ment and furniture. 230 manufacturing establishments, employing 40,085 workers, paying wages of $182,- 851,200 annually, and having products valued at $1,000,000, 000 annually (1955). Principal manufactured products: cigarettes and other tobacco products, electronic equipment, hosiery, knit underwear, sleep- wear, sportswear, etc.

Trade Area-Population of 550,000; wholesale area has radius of 125 miles, and population of 4,724, - 424.

Newspapers-2 dailies and 1 Sunday.

Radio Stations-WSJS, WTOB, WAIR, WAAA (Negro), WFYS-F M, WPEG.

Television Station-WSJS-TV.

Hotels -- 3, with total of 630 rooms. There are a number of additional small hotels.

Railroads-3: Norfolk and Western, Southern, Winston-Salem Southbound, 35 railroads maintain offices in the city.

Bus Lines -- 3: Atlantic Greyhound, Wilkes Transportation and Trailways.

Highways-Interstate 40, U. S. 311, 421, 52 and 158; State 150, 109, 67 and 8. Air Lines-3: Piedmont (home office here), Eastern and United.

Airports -- 1.

Amusements-Largest auditorium in city seats 2,200 persons. 5 moving-picture theatres with total seating capacity of 5,365 persons. 1 legitimate theatre with total seating capacity of 200 persons. 6 golf courses. Tanglewood Park; War Memorial Coliseum which seats 8,000 plus temporary seats which can be added: Reynolds Park.

Need help finding more records? Try our genealogical records directory which has more than 1 million sources to help you more easily locate the available records.

Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1961], Part 2

Author: Hill Directory Company. Publication date: 1961 Publisher: Hill Directory Co. Number of Pages: 1704

Author: Hill Directory Company.
Publication date: 1961
Publisher: Hill Directory Co.
Number of Pages: 1704