Miller's Asheville (Buncombe County, N.C.) City Directory [1954], Part 2

Author: Hill Directory Company.;Piedmont Directory Co.
Publication date: 1954
Publisher: Piedmont Directory Co.
Number of Pages: 990


USA > North Carolina > Buncombe County > Asheville > Miller's Asheville (Buncombe County, N.C.) City Directory [1954] > Part 2


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


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Population


Asheville is the county seat of Buncombe County, and one of the prin- cipal resort centers of the eastern U. S. The city had a population of 53, 000 according to the report of the U. S. Census of 1950, with a metropolitan area population of 124, 403.


History


Asheville was founded in 1797 by John Burton, and was known for about three years of its early history as Morristown. The name was later changed to Asheville, in honor of Samuel and John Ashe, noted men of that period.


The city has long been a resort center, the first resort hotel having been constructed near the Sulphur Springs in the western part of the city, west of the French Broad River. Later the tourist traffic increased and other resort hotels were built including the old Battery Park Hotel on the site now occupied by the modern structure. Other hotels have been constructed with the growth of tourist trade, through expansion of transportation facilities, including rail- ways and highways into the highlands. Industry and agriculture also have de- veloped in the mountain section, to the point that Asheville has become a marketing and shopping center for 20 counties of western North Carolina.


Government


Buncombe County is governed by a board of three commissioners. Ashe- ville has the council-manager form of government, which includes a mayor and six other councilmen and a city manager. The two governmental bodies are housed in the handsome City and County buildings which flank the central city plaza. The city has one of the lowest fire records of any city of its size in the country, due to an efficient fire department, and the police department has become highly effective with the aid of radio, cooperation with state and county law-enforcement officers and by means of the police cruiser system. Two police radio stations are located here, one atop the Buncombe County Building and the other, a State police radio station, on the Black Mountain highway.


XI


INTRODUCTION


Biltmore Estate


Rhododendron Blossoms in the "Land of the Sky"


XII


INTRODUCTION


Tourist Attractions


Scenic and other attractions of Asheville and western North Carolina are always of paramount interest to visitors. The famous Biltmore House and Gardens, located in the midst of the 15, 000-acre Biltmore Estate in Ashe- ville, have been open to public view since 1930. The noted mansion, adjudged one of the finest private homes in the world, was constructed nearly half a century ago by the late George W Vanderbilt. The House, built after the ar- chitectural pattern of the French chateaux, contains a vast collection of ob- jects of artistic and historic value, gathered at great cost by Mr. Vanderbilt in all parts of the world. Notable among the priceless treasures on display are the chessmen of Napoleon, the ceremonial robes of Cardinal Richelieu, ancient tapestries which graced the tent of Francis I at the Field of the Cloth of Gold, and a myriad of other rare and precious objects.


Surrounding the House, the vast expanse of gardens and landscaped park presents a great mass of flowers and superbly-designed vistas to the beholder throughout the spring, summer and autumn seasons.


Craggy Rhododendron Gardens


In Riverside Cemetery are located the tombs of the famous writer, O. Henry, and Zebulon Vance, Civil War Governor of North Carolina, and the now-famous marker erected to-the memory of 18 German sailors by mem- bers of the Kiffin Rockwell Post of the American Legion. This is the only monument ever erected by American Soldiers to the memory of their foreign foes.


Also in Asheville, in the city of his birth, is the tomb of the late Thomas Wolfe, internationally-known author of "Look Homeward, Angel," "Of Time and the River," "The Web and the Rock, " and "You Can't Go Home Again. " He spent most of his childhood at his mother's boarding house, the "Old Ken- tucky Home," at 48 Spruce St. This house is known to millions of American readers as "Dixieland, " the boarding house operated by Eliza Gant in Wolfe's first novel, "Look Homeward, Angel. " It has been purchased and restored by the Thomas Wolfe Memorial Association and is open to the public. It con- tains the furnishings of the days when the author resided there. His birth- place is located on Woodfin St.


INTRODUCTION


XIII


View of Lake Lure and the Valley. The Top of Chimney Rock is in the Foreground


Mount Mitchell, Highest Peak East of the Rockies


A Scene in the Smokies


Large Stands of Virgin Timber Are Found Throughout Western North Carolina


XIV


INTRODUCTION


Richmond Hill, home of the late Richmond Pierson (minister to Persia and Greece), is open to the public. It is filled with rare treasures collected from all over the world.


The famous Craggy Rhododendron Gardens, located on the crest of the Great Craggy Mountains near Asheville, are one of the noted scenic attrac- tions of the region near the city. The gardens, which present the massed bloom of millions of purple rhododendron shrubs in June, are reached by means of a link of the famous Blue Ridge Parkway, and are the objective for many visitors in Asheville during the bloom of the flowers, which is generally around the middle of June, depending on the season.


In the surrounding highland region, the beauty of the Sapphire Country, Chimney Rock and Lake Lure, the Blowing Rock, Little Switzerland, Linville and Grandfather Mountain sections, the Tryon resort region, and the sections near Hendersonville, Waynesville, Brevard, Highlands and Whiteside Moun- tain are of interest to visitors.


Mount Mitchell, highest mountain in eastern America (altitude 6, 684 feet), and Mount Pisgah (5, 749 feet) in the Pisgah National Forest, may be climbed by the motorist.


The Great Smoky Mountains National Park


Asheville is the eastern gateway city to the Great Smoky Mountains Na- tional Park, one of the nation's most popular playgrounds. This great scenic region with its majestic peaks and deep valleys, its vast expanse of virgin forests, its clear trout streams and tumbling waterfalls, is a center of inter- est for visitors. 2, 295, 428 visitors entered this park in 1952. Excellent high- ways connect Asheville with the Great Smokies, and on the eastern approach to the park is located the 57, 000-acre reservation of the Eastern Band of Cherokee Indians. Here live 3, 000 Indians, occupying their ancient hunting grounds and pursuing their ancient crafts and customs under supervision of the Government.


The National Parkway


Through western North Carolina the "Blue Ridge Parkway" is nearing completion, connecting the Shenandoah National Park in Virginia with the Great Smoky Mountains National Park in North Carolina and Tennessee. This


One of Asheville's Fine Golf Courses


XV


INTRODUCTION


great touring route, when completed along the summits of highest of the Ap- palachian peaks, will be the finest motor-way in America, covering a dis- tance of approximately 500 miles, with an average elevation of 3,000 feet above sea level. 3, 374, 962 persons traveled the parkway during 1952.


Sports


Asheville and western North Carolina comprise a region which is a para- dise for outdoorsmen. In Asheville, four golf courses, adjudged among the finest in the South, offer grass greens and fairways to the golfer. These are the courses of the Country Club of Asheville, Inc., the Biltmore Forest Country Club, the Beaver Lake Golf Club, and the Municipal Golf Links. Over a score of excellent courses are to be found in the resort centers of the high- lands.


Tennis courts, swimming pools and other recreational facilities are pro- vided in Asheville. The City Recreation Park, with its huge outdoor pool, its skating rink, and its amusement devices, is a center of attraction during the summer months.


More than 70 artificial lakes, located in all parts of the "Land of the Sky, " provide opportunities for boating, sailing and fishing. Through the mountains many hundreds of miles of trails are open to the hiker and horse- man. Streams of the region are well stocked in most cases with brook and rainbow trout, and the five game preserves in the western North Carolina region provide good hunting for deer in the surrounding terrain during the open hunting seasons. Bear, Russian wild boar, grouse, rabbits and other small game also are plentiful in most of the mountain regions, and during the open season, nimrods from practically every state in the Union come to this section. For many years, deer, bear and boar hunts have been held in the Pisgah and Nantahala National Game Preserves.


Horseback-riding along the many enticing mountain trails is one of the favorite recreations among visitors. Horse shows at Asheville, Bent Creek Ranch, Tryon, Blowing Rock, Hendersonville and Linville each year are events of great interest to followers of equestrain activities.


In the mountain region near Asheville are located nearly 50 camps for boys and girls, which operate during the summer months and provide excel- lent summer recreational programs for thousands of boys and girls of school age.


In western North Carolina also are located the great religious assemblies, sites for summer recreation and conferences for the members of a number of denominations. These include the Baptist assembly at Ridgecrest, the Presbyterian assembly at Montreat, the Y. M. C. A. assembly at Blue Ridge, the Methodist assembly at Lake Junaluska, the assembly of the Associate Re- formed Presbyterian Church at Bon Clarken near Hendersonville, and the Episcopal assembly at Lake Kanuga. Also, there are the Ben Lippen Bible Conference, and the Lutheridge Assembly at Arden.


Climate and Health


An unsurpassed climate, which combines light, cool, exhilarating sum- mers and mild winters, a large percentage of sunny days, mountain-protec- tion from severe storms and a dry atmosphere, has long been a principal attraction of Asheville and the western portion of North Carolina. The health- giving qualities of this climate have been a factor in luring here numerous health-seekers in search of surcease from many different afflictions. Many well-equipped sanatoria for the treatment of pulmonary and nervous afflictions are located in and near Asheville. Most notable among these are the U. S. Vet- erans Hospital at Oteen, just east of the city limits; the Veterans Hospital Annex, located near Swannanoa, and the North Carolina State Tuberculosis Hospital, near Black Mountain.


Industries


In addition to the large volume of tourist trade, Asheville is a center for diversified industries. Located near here are the great rayon plant, at Enka;


XVI


INTRODUCTION


Buncombe County Court House and Asheville City Hall


Asheville Senior High School


XVII


INTRODUCTION


the huge pulp and paper plant, at Canton; bleacheries, blanket factory, tan- nery, casket factory, and numerous other plants manufacturing mica products, tools, hosiery, dimension lumber, furniture, food products, barrel staves, rayon garments, and other articles.


Near Brevard is located a cigarette paper mill, where fine cigarette papers are made from flax; cellophane plant; tannery and other small indus- tries.


The native industries which produce homespun woolens, rugs, native pottery, native ironwork, and numerous other woven and manufactured arti- cles, are noted throughout the country.


The Asheville Industrial Council is located on the first floor of the City Hall building.


Mineral Resources


A variety of valuable mineral deposits are present in the Asheville area- mica, vermiculite, feldspar, talc, kaolin, quartz, granite, marble, copper and iron of proven quantity exist in this region. Asheville is a mineral re- sources center, having a mineral laboratory operated by the N. C. State College of Agriculture and Engineering of the University of N. C., in co- operation with the T. V. A. and the U. S. Bureau of Mines.


Agriculture


Asheville is a large dairy and livestock center, over 500 dairies sell to Asheville milk plants. Two livestock auction markets with weekly sales. Large local production of broilers and hatching eggs. Ten tobacco warehouses in Asheville with over five million dollars in tobacco sales annually.


The Asheville Agricultural Development Council is located on the fourth floor of the City Hall building.


Shopping Center


Due to its large trade area and the many hundreds of thousands of visitors touring western North Carolina at all seasons of the year, the city has become one of the finest high-class shopping centers in the South.


Water Supply


Asheville's water supply is the purest to be found. The water, coming from the summits of the high peaks, is noted for its soft quality and its lack of impurities. The city water system is one of the few gravity systems in ex- istence, and Buncombe County is one of the few counties in the U. S. pro- viding water by means of mains along most highways in the county.


For further information regarding Asheville and vicinity,


write ASHEVILLE CHAMBER OF COMMERCE


P. O. BOX 7497, ASHEVILLE, N. C.


XVIII CITY DIRECTORY USES


1. SALES PROMOTION:


a. Sales Analysis-


Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.


b. Leads-


Determining proper official to approach for sales interview. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.


c. Selected districts-


Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.


d. Building mailing lists and direct mail campaigns-


1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.


2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. . Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.


3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city. Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.


2. CREDIT:


a. Verifying customer's statements and information.


b. Information about customer.


Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.


c. Determining character and stability of applicant for credit.


This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.


XIX


FOR EVERY BUSINESS


d. Identifying applicant and applicant's references.


The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.


e. Collecting accounts.


Tracing and locating debtor. Locating other members of debtor's family or relatives.


3. DELIVERY AND SHIPPING:


a. Routing-laying out route for delivery.


Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.


b. Obtaining correct addresses.


Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.


c. Locating streets, buildings, un-numbered houses.


A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.


4. PURCHASING:


The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firni to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.


5. GENERAL INFORMATION:


The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.


The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.


The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.


XX


GENERAL ABBREVIATIONS


South


adj


. adjuster


e or E


East


mfr


san


Sanitary


admn


administretor


educ


elec


electrical or


etectric


Egcy


agency


agri


agt


&1


Am


American apprentice


engr


equip


equipment


mtge


mortgage


aembir


assembler


exam


examiner


eIch


exchange


asst


assistant


atndt


attendant


atty


attorney


aud


auditor ..


a


avenue


bgemn


baggageman


bkbndr


bookbinder


bkpr


. bookkeeper


bidr


bullder


fr


freight


optn opttclan


stge


storage


blksmith blacksmith


btrmkr


bollermaker


blvd


boulevard


bmo bueiness machine


operator


br


branch


brklyr


bricklayer


geni


general


brkmn


brakeman


bur


bureau


CSP


Christlan


h


householder


hairdrsr.


hairdresser


parkway tech techntclan


carp


carpenter


caeh


caehler


chauf


chauffeur


chem


chemist or


chf


chtef


chkr


checker


clr


circle


civ


clvll


clk


clerk


cin. . cleaning or cleaner


cio


clothing


collr


collector


coml


commercial


comn


commission


comnr


commissioner


comp


compositor


condr


conductor jan


Janttor


pub public


publ


publisher or


constn construction


kpr


keeper


publishing


contr


contractor la


lane purch purchasing


cor


corner lab


correo


correspondent laby


laboratory R


room


undwrtr underwriter


ct


court Ibr


ctr


cutter


1lbrn


librarian RD


Rural. Deltvery


uphol upholsterer


custdn


cuetodian lino


del


dellvery


Iltho


lithographer rdr


reader


vulc vulcanizer


dietn dietittan


dir


director ltd


limited


dlep-


dispatcher


lwyr


lawyer


refgr


refrigeration or


wtd


widow


wkr


worker


wks


works


dlr


dealer


mech


mechanic


or mechanical


reetr


restaurant WS west side


do


ditto or same


med


medical ret


dr


drive


Met


Metropolitan


Rev


Reverend


ydmn


. yardman


drftsma


, drefteman | meter rdr. . meter reader


ABBREVIATIONS OF GIVEN NAMES


Abr


Abraham | Chas


Charlee Jas


James !


Rtchd


Richard


Alex


Alexander


Dani


Daniel Jos


Joseph


Saml


Samuel


Alf


.. Alfred


Edw


Edward


Kath


Katherine


Sol Solomon


Arth


Arthur


Ellz


Elizabeth


Margt


Margaret


Steph Stephen


Aug


August


Eug


Eugene


Michi


Michael


Theo


Theodore


Benj


Benjamin


Fredk


Frederick


Nathi


Nathaniel


Thos


Thomas


Cath


Catherine I


Geo


George | Petk


Patrick | Wm


William


3-1-50


acct


accountant


drsmkr


dressmaker


manufacturing s or S


manufacturer manager maker


Sav


Savings


or administration


adv


advertising


electro


elev


elevator


emp


employee


msngr


messenger


sls


sales


appr


epts


apartments


archt


architect es


east side


mtr motorman or motor mus


mut


n or N


North


south side


eta


station


sta eng


. stationary engineer


stat statistician or


fnshr


fintsher


forma


foreman


forwo


forewoman


opr operator


blk


block ft


foot


ftr


fitter


furniture osteo osteopath str


PS


Public School


PTS


Postal


gdnr


gardener


gds


goode


Transportation Service pass


photog . photographer


phys physician


pk park


pkr


packer


tchr teacher


pkwy


pl


place


tel telephone


hipr


handler


hospital


polisher ter terrace


plstr


plasterer


tmkpr ttmekeeper


tndr


tender


pres


preeldent


tob tobacco


prfrdr proofreader trans transportation


prin


principai trav traveling


priv


private


treas treasurer


Insp


Inspector or


prntr


printer trmr trimmer


prod


produce


trnmn trainman


tester


prsfdr . prese feeder twp township


prsma


pressman typ typist


prar


presser


USA U 8 Army


confr confectioner


Jwir


jeweler


lumber RC Roman Catholic


Univ Untversity


dep deputy


Indre


laundress


real estate


receiving


w or W whol wholesale


recpt


receptionist


winemn warehouseman


dist


district


mach


. machintst or


refrigerator


dtstr


distributor


machine rep


representative


div


division


mdse


merchandise repr repelrman or repair


widr welder


dmnetr .demonstrator


retatl wtchma watchman


room ! ydmstr yardmaster


ho


headquarters


hsekpr . housekeeper


htg


heating


Heights


Impits


implements


Ins


insurance


Inspection


instructor


.interior


degorator


Int rev internal revenue inv


Investment


ntrnmr .. patternmaker


USAF. .. US Air Force USCQ .U 8 Coast Guard


USMC US Marine Corps


laborer r


residee or rooms USN US Navy


linotype rd


road


vet veterinary


real 93$


Indry laundry


rec


plumber or


teleg telegraph


telev television


pntr


painter


swtchmn awitchman


gro


grocer


eys system


Science Practitioner


cabtmkr . Cabinetmaker hdw


furngs


furnishings


stevedore


sup supply


supt superintendent


passenger supvr supervisor


geol


geologist


pharm pharmactst sw


southwest


govt


government


hardware helper


pimb


plumbing


pishr


chemical


fcty fdry Fed


factory


Nati National


ne


northeast


Federal


floor


PW . northwest


ofc offtce


Opp opposito


stereo stereotyper


stmftr steamfitter


optom optometrist


setter


studt


student


etvdr


SOC eoclety


solr solleitor


spi special


muetc eg square


mutual srtr eorter


exp


express


minr


milliner


mn


man


ehtp


mono


monotype sht mti sheet metal


eng engineer engraver


mstr master


smstrs seamstress


mtce maintenence


molder ser v sec secretary service shipping


electn electrician mldr


electrotyper


mgr mkr mkt


education


sch school


market se southeast


agriculture agent alley


associate


foundry


ns north side


etatistical


sten stenographer


furn


hndir


hosp


Hte


instr Int dec


prof professor tstr


West


Robert


Robt


1


Member Federal Reserve System


Member Federal Deposit Insurance Corporation Wachovia Bank and Trust Co.


Four Locatione: Patton Ave., Kitchen Pl., Haywood Rd., Merrimon Ave. Tel. 3-3341


ASHEVILLE CITY DIRECTORY 1954


INCLUDING


Beverly Hills, Biltmore Forest (N.C.), Broadview Park, East Biltmore, Gentry Park, Lakeview Terrace, Linwood Park, Martel Mill Village, Morningside, Oakley, Oaklyn Park, Sayles Village, South Biltmore, and Woodfin (N.C.).


Copyright, 1954, by Piedmont Directory Co.


FOR LIST OF GENERAL ABBREVIATIONS SEE OPPOSITE PAGE


SPECIAL ABBREVIATIONS


A & P A & P Food Stores


ABCBd A sheville Alcoholic Beverage


. Control Board


Mtn


. Mountain


Newberry's


J Newberry Co


Ashv


BF .


Asheville


0 .


. Oakley


Biltmore Forest


OP


BVP Broad View Park


Belk's Belk's Department Store


Bilt ..


. Biltmore


Bowers Bowers Bar gain Built Store Inc btry flr


battery filler


CH


. Colonial Heights


CP&L Carolina Power & Light Co


Co-op Co-Operative


EB East Biltmore


ET&WNC East Tennessee &


Western North Carolina


Transportation Co


Efird's Efird's Department Store Enka American Enka Corp


Firestone . Firestone Stores


GMAC General Motors Acceptance Corp


GP


Grove Park


Sou


Southern


spdr


speeder


spnr


spinner


swpr sweeper


TVA U S Tennessee Valley Authority


twstr


twister


Woodfin


WA.


West Asheville


Washn


wvr


weaver


Alphabetical List of Names


2


A A A MOTOR CLUB (CAROLINA MOTOR CLUB INC), DAVID J WILKINSON BR MGR 16 S PACK sq, TEL 3-5376, STATE HEAD- QUARTERS 701 S TRYON, CHARLOTTE, NC


A & B Dept Store (Sol C and Mrs Leona Isaac) 723 Haywood rd (WA)




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