USA > North Carolina > Buncombe County > Asheville > Miller's Asheville (Buncombe County, N.C.) City Directory [1955] > Part 2
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Tourist Attractions
Scenic and other attractions of Asheville and western North Carolina are always of paramount interest to visitors. The famous Biltmore House and Gar- dens, located in the midst of the 15, 000-acre Biltmore Estate in Asheville, have been open to the public view since 1930. The noted mansion, adjudged one of the finest private homes in the world, was constructed nearly half a century ago by the late George W Vanderbilt. The House, built after the architectural pattern of the French chateaux, contains a vast collection of objects of artistic and historic value, gathered at great cost by Mr. Vanderbilt in all parts of the world. Notable among the priceless treasures on display are the chessmen of Napoleon, the ceremonial robes of Cardinal Richelieu, ancient tapestries which graced the tent of Francis I at the Field of the Cloth of Gold, and a myriad of other rare and precious objects.
XI
INTRODUCTION
Biltmore Estate
Rhododendron Blossoms in the "Land of the Sky"
XII
INTRODUCTION
Surrounding the House, the vast expanse of gardens and landscaped park presents a great mass of flowers and superbly-designed vistas to the beholder throughout the spring, summer and autumn seasons.
In Riverside Cemetery are located the tombs of the famous writer, O. Henry, and Zebulon Vance, Civil War Governor of North Carolina, and the now-famous marker erected to the memory of 18 German sailors by members of the Kiffin Rockwell Post of the American Legion. This is the only monument ever erected by American Soldiers to the memory of their foreign foes.
Also in Asheville, in the city of his birth, is the tomb of the late Thomas Wolfe, internationally-known author of "Look Homeward, Angel, " "Of Time and the River, " "The Web and the Rock, " and "You Can't Go Home Again. " He spent most of his childhood at his mother's boarding house, the "Old Ken- tucky Home, " at 48 Spruce St. This house is known to millions of American readers as "Dixieland, " the boarding house operated by Eliza Gant in Wolfe's first novel, "Look Homeward, Angel. " It has been purchased and restored by the Thomas Wolfe Memorial Association and is open to the public. It contains the furnishings of the days when the author resided there. His birthplace is located on Woodfin St.
Craggy Rhododendron Gardens
Richmond Hill, home of the late Richmond Pearson (minister to Persia and Greece), is open to the public. It is filled with rare treasures collected from all over the world.
The famous Craggy Rhododendron Gardens, located on the crest of the Great Craggy Mountains near Asheville, are one of the noted scenic attractions of the region near the city. The gardens, which present the massed bloom of millions of purple rhododendron shrubs in June, are reached by means of a link of the famous Blue Ridge Parkway, and are the objective for many visitors in Ashe- ville during the bloom of the flowers, which is generally around the middle of June, depending on the season.
In the surrounding highland region, the beauty of the Sapphire Country, Chimney Rock and Lake Lure, the Blowing Rock, Little Switzerland, Linville and Grandfather Mountain sections, the Tryon resort region, and the sections near Hendersonville, Waynesville, Brevard, Highlands and Whiteside Moun- tain are of interest to visitors.
INTRODUCTION
XIII
View of Lake Lure and the Valley. The Top of Chimney Rock is in the Foreground
Mount Mitchell, Highest Peak East of the Rockies
A Scene in the Smokies
Large Stands of Virgin Timber Are Found Throughout Western North Carolina
XIV
INTRODUCTION
Mount Mitchell, highest mountain in eastern America (altitude 6, 684 feet), and Mount Pisgah (5, 749 feet) in the Pisgah National Forest, may be climbed by the motorist.
The Great Smoky Mountains National Park
Asheville is the eastern gateway city to the Great Smoky Mountains Nation- al Park, one of the nation's most popular playgrounds. This great scenic region with its majestic peaks and deep valleys, its vast expanse of virgin forests, its clear trout streams and tumbling waterfalls, is a center of interest for visitors. 2, 250, 772 visitors entered this park in 1953. Excellent highways connect Ashe- ville with the Great Smokies, and on the eastern approach to the park is located the 57, 000-acre reservation of the Eastern Band of Cherokee Indians. Here live 3, 000 Indians, occupying their ancient hunting grounds and pursuing their ancient crafts and customs under supervision of the Government.
The National Parkway
Through western North Carolina the "Blue Ridge Parkway" is nearing com- pletion, connecting the Shenandoah National Park in Virginia with the Great Smoky Mountains National Park in North Carolina and Tennessee. This great touring route, when completed along the summits of highest of the Appalachian peaks, will be the finest motor-way in America, covering a distance of approx- imately 500 miles, with an average elevation of 3, 000 feet above sea level. 4, 266, 975 persons traveled the parkway during 1953.
Sports
Asheville and western North Carolina comprise a region which is a para- dise for outdoorsmen. In Asheville, four golf courses, adjudged among the finest in the South, offer grass greens and fairways to the golfer. These are the courses of the Country Club of Asheville, Inc. , the Biltmore Forest Coun- try Club, the Beaver Lake Golf Club, and the Municipal Golf Links. Over a score of excellent courses are to be found in the resort centers of the highlands.
Tennis courts, swimming pools and other recreational facilities are pro- vided in Asheville. The City Recreation Park, with its huge outdoor pool, its skating rink, and its amusement devices, is a center of attraction during the summer months.
One of Asheville's Fine Golf Courses
XV
INTRODUCTION
More than 70 artificial lakes, located in all parts of the "Land of the Sky, " provide opportunities for boating, sailing and fishing. Through the mountains many hundreds of miles of trails are open to the hiker and horseman. Streams of the region are well stocked in most cases with brook and rainbow trout, and the five game preserves in the western North Carolina region provide good hunting for deer in the surrounding terrain during the open hunting seasons. Bear, Russian wild boar, grouse, rabbits and other small game also are plenti- ful in most of the mountain regions, and during the open season, nimrods from practically every state in the Union come to this section. For many years, deer, bear and boar hunts have been held in the Pisgah and Nantahala National Game Preserves.
Horseback-riding along the many enticing mountain trails is one of the fa- vorite recreations among visitors. Horse shows at Asheville, Bent Creek Ranch, Tryon, Blowing Rock, Hendersonville and Linville each year are events of great interest to followers of equestrain activities.
In the mountain region near Asheville are located nearly 50 camps for boys and girls, which operate during the summer months and provide excellent sum- mer recreational programs for thousands of boys and girls of school age.
In Western North Carolina also are located the great religious assemblies, sites for summer recreation and conferences for the members of a number of denominations. These include the Baptist assembly at Ridgecrest, the Presby- terian assembly at Montreat, the Y. M. C. A. assembly at Blue Ridge, the Meth- odist assembly at Lake Junaluska, the assembly of the Associate Reformed Presbyterian Church at Bon Clarken near Hendersonville, and the Episcopal assembly at Lake Kanuga. Also, there are the Ben Lippen Bible Conference, and the Lutheridge Assembly at Arden.
Climate and Health
An unsurpassed climate, which combines light, cool, exhilarating summers and mild winters, a large percentage of sunny days, mountain-protection from severe storms and a dry atmosphere, has long been a principal attraction of Asheville and the western portion of North Carolina. The health-giving quali- ties of this climate have been a factor in luring here numerous health-seekers in search of surcease from many different afflictions. Many well-equipped sanatoria for the treatment of pulmonary and nervous afflictions are located in and near Asheville. Most notable among these are the U. S. Veterans Hos- pital at Oteen, just east of the city limits; the Veterans Hospital Annex, located near Swannanoa, and the North Carolina State Tuberculosis Hospital, near Black Mountain.
Industries
In addition to the large volume of tourist trade, Asheville is a center for diversified industries. Located near here are the great rayon and nylon plants, at Enka; the huge pulp and paper plant, at Canton; bleacheries, blanket factory, tannery, casket factory, and numerous other plants manufacturing mica prod- ucts, tools, hosiery, dimension lumber, furniture, food products, barrel staves, rayon garments, and other articles.
Near Brevard is located a cigarette paper mill, where fine cigarette papers are made from Flax; cellophane plant; tannery and other small industries.
The native industries which produce homespun woolens, rugs, native pot- tery, native ironwork, and numerous other woven and manufactured articles, are noted throughout the country.
The Asheville Industrial Council is located on the first floor of the City Hall building.
Mineral Resources
A variety of valuable mineral deposits are present in the Asheville area- mica, vermiculite, feldspar, talc, kaolin, quartz, granite, marble, copper and iron of proven quantity exist in this region. Asheville is a mineral resources center, having a mineral laboratory operated by the N. C. State College of Agriculture and Engineering of the University of N. C., in cooperation with the T. V. A. and the U. S. Bureau of Mines.
XVI
INTRODUCTION
Buncombe County Court House and Asheville City Hall
2
Asheville Senior High School
XVII
INTRODUCTION
Agriculture
Asheville is a large dairy and livestock center, over 500 dairies sell to Asheville milk plants. Two livestock auction markets with weekly sales. Large local production of broilers and hatching eggs. Ten tobacco warehouses in Ashe- ville with over five million dollars in tobacco sales annually.
The Asheville Agricultural Development Council is located on the fourth floor of the City Hall building.
Shopping Center
Due to its large trade area and the many hundreds of thousands of visitors touring western North Carolina at all seasons of the year, the city has become one of the finest high-class shopping centers in the south.
Water Supply
Asheville's water supply is the purest to be found. The water, coming from the summits of the high peaks, is noted for its soft quality and its lack of im- purities. The city water system is one of the few gravity systems in existence, and Buncombe County is one of the few counties in the U. S. providing water by means of mains along most highways in the county.
For further information regarding Asheville and vicinity,
write ASHEVILLE CHAMBER OF COMMERCE P. O. BOX 7497, ASHEVILLE, N. C.
XVIII CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis ---
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining proper official to approach for sales interview. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts ---
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map. draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city. Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or fits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
FOR EVERY BUSINESS XIX
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position :hey hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firni to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing partners, all individual business showing proprietor. All public officers, clubs, associa- tions, etc.
The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
XX
GENERAL ABBREVIATIONS
acct
accountant
adj adjuster
admn administrator
or administration
adv . advertising
agcy agency
agrl agriculture
agt
agent
al
alley
Am
American
appr apprentice
apts
apartments
archt
architect es
asmblr
assembler
exam
examiner
assoc
associate
asst
assistant
atndt
attendant
atty
attorney
aud
auditor
avenue
bgemn
baggageman
bkbndr
bookbinder
bkpr
. bookkeeper
bldr
builder
blk
blksmith blacksmitb
blrmkr
bollermaker
blvd
boulevard
bmo. . business machine
operator
br
branch
brklyr bricklayer
brkmn
brakeman
bur
bureau
CSP
Christian
Science Practitioner
cabtmkr
carpenter
cash
cashier
chauf
chauffeur
chem
chemist or
chf
chkr checker
clr
circle
cly
civil
clk
clerk
cln .. cleaning or cleaner clo clothing
collr
collector
coml
commercial
comn
commission
comnr
commissioner
comp
compositor
condr conductor
confr
confectioner jwlr jeweler
kpr
keeper
lane purch purchasing
cor
corner lab
laborer r
. resides or rooms
room
ct
court 1br
lumber RC . . Roman Catholic
Rural Dellvery
vet veterinary
vulc vulcanlzer
w or W . West
whol wholesale
whsemn warebouseman wld widow
wkr
worker
div
division
mdse
merchandise
mecb
mechanlc
or mechanical
med
medical
ret
retail
wtchmn
watchman
dr
drive
Met Metropolitan
meter rdr. . meter reader rm
room
ydmstr
yardmaster
ABBREVIATIONS OF GIVEN NAMES
Blchard
Abr
Abraham
Chas
Charles Jas
James
Richd
Robt
Robert
Alex
Alexander
Danl
Daniel Jos
Edward
Kath
Katherine
Margt
Margaret
Steph Stephen
Aug
August
Eug
Eugene
Michl
Michael
Theo Theodore
Benj
Benjamin
Fredk
Frederick
Nathl
Nathaniel
Thos
Thomas
Cath
Catherine
Geo
George | Patk
Patrick
Wm Willlam 8-1-50
mfg
manufacturing
s or S South
san
Sanitary
Sav
Savings
maker scb school
mkt
market se soutbeast
moider sec secretary
milliner
serv service
mn
man ship shipping
mono msngr messenger monotype sht mtl. sheet metal sls
sales
mstr
master smstrs seamstress
mtce maintenance SOC soclety
mtge
mortgage
solr sollcitor
spl special mtr motorman or motor mus music sq square
mutual
n or N . North
Natl National
sta
statlon
sta eng .stationary engineer
nw northwest stat statisticlan or
ofc office
opp opposite
optn optician
optom
optometrist
osteo osteopath str setter
studt student
stvdr stevedore
sup supply
supt
superintendent
super
supervisor
SW
south west swtchmn switchman
sys system
tcbr teacher
pkwy
parkway tech tecbnlclan
pl
place
tel telephone
teleg telegraph
telev television
hosp
hospital
plshr polisher ter terrace
plstr
plasterer
tmkpr timekeeper tndr
tender
tob tobacco
prfrdr proofreader trans transportation
prin
principal
trav
traveling
prlv
private
treas treasurer
trnmn tralnman
tstr tester
twp
townshlp
prsmn
pressman
prst presser
ntrnmkr .. patternmaker pub public
publ publisher or publishing
USA U S Army USAF ... US Alr Force USCG U S Coast Guard USMC US Marine Corps
USN
US Navy
corres correspondent laby
ctr
cutter
custdn
custodian
lino
linotype rđ
road
del
delivery litho
Indrs
laundress
real est real estate
laundry rec receiving
recpt receptlonlst
refgr .. refrigeration or refrigerator
representative
wks works
wldr welder
dlr
dmnstr . demonstrator
do
ditto or same
drftsmn draftsman
drsmkr dressmaker
mfr
East
educ education
eiec electrical or
electric
electn electrician
electro
electrotyper
elev
elevator
emp
employee
eng engineer
engr
engraver
equip equipment
exch
exchange
express
fcty
factory
fdry
foundry Federal
floor
fnshr
finisher
formn foreman
forwn
frt
freight
foot
ftr
fitter
furn
furniture
furngs
furnishings
gdnr
gardener
gds
goods
genl
general
pharm pharmacist
geol
geologist
govt
government
gro
grocer
householder
hairdrsr hairdresser
hdw hardware
hlpr
helper
heating
Heights
implts
Implements
ins
Insurance
Inspector or
Inspection
instructor
Int dec
interlor
decorator
Int rev. internal revenue Inv Investment
jan
janitor
constn construction contractor la
contr
undwrtr
underwriter
Univ
University
uphol
upholsterer
dietn dletitian
dir
director 1td
dispr
dispatcher
lwyr
lawyer
dist
district
mach
machinist or machine rep
repr repairman or repalr
restr
restaurant Ws west side
Arth
Arthur
Eliz
Elizabeth
Joseph
Saml
Samuel
Alf
Alfred
Edw
Indry
limited
prntr
printer trmr trimmer
prod
produce
prof professor
prsfdr . press feeder
typ typist
pk
park
pkr
packer
plmb plumber or
hndlr
handler
chemical hq headquarters
hsekpr bousekeeper
pntr
painter
president
pres
PS Public School PTS
.Postal
Transportation Service pass passenger
photog photographer
phys pbyslcian
sten stenographer stereo stereotyper stge storage
stmftr steamfltter
forewoman opr operator
block ft
mut
srtr
sorter
south side
ne northeast
ns north side
Fed f1
east side
mgr
manufacturer manager
mkr
mldr
mlnr
Rev Reverend
ydmn
. yardman
h
cabinetmaker carp
chief htg
Hts
Insp
Instr
laboratory R
librn
librarian RD
lithographer rdr reader
dep deputy
distr distributor
plumbing
statistical
exp
e or E
dealer
Sol Solomon
1
PHONE 2-1511
Bon Marché
Asheville's Quality Department Store
ASHEVILLE CITY DIRECTORY 1955
INCLUDING
Beverly Hills, Biltmare Farest (N.C.), Broadview Park, East Biltmare, Gentry Park, Lakeview Terrace, Linwaad Park, Martel Mill Village, Marning- side, Oakley, Oaklyn Park, Sayles Village, South Biltmare, and Waadfin (N.C.).
Copyright, 1954, by Piedmont Directory Co.
FOR LIST OF GENERAL ABBREVIATIONS SEE OPPOSITE PAGE
SPECIAL ABBREVIATIONS
A & P.
.A & P Food Stores ; Montgy Ward . . Montgomery Ward & Co
ABCBd.
.Asheville Alcoholic
Mtn .
.Mountain
Amoco
.American Oil Co
O
.Oakley
Ashv
.Asheville
OP.
.Oaklyn Park
BF.
.Biltmore Forest
.Beverly Hills
BVP
. Broad View Park
Belk's .Belk's Department Store
Bilt .
.Biltmore
Bowers Bowers Bargain Built
Store Inc
btry flr .battery filler
CH .
.Colonial Heights
CP&L Carolina Power & Light Co
Co-op
.Co-Operative
EB.
. . East Biltmore
ET& WNC. .East Tennessee &
Western North Carolina
.Transportation Co
Efird's. .Efird' s Department Store
Enka .
.American Enka Corp
Firestone . Firestone Stores
GMAC. . General Motors
.Acceptance Corp
G
Grove Park
Greyhound. .Atlantic Greyhound Lines
Haverty's
Haverty Furniture Co
LP.
. . Linwood Park
LVP. .Lake View Park
MLPF & B .Merrill Lynch Pierce
. Fenner & Beane
MM.
.Martel Mills
MMVil.
Martel Mills Village
Met Life. .Metropolitan Life
.Insurance Co
Alphabetical List of Names
A A A MOTOR CLUB (CAROLINA MOTOR CLUB INC), DAVID J WILKINSON BR MGR 16 S PACK sq, TEL 3-5376; STATE HEAD- QUARTERS 701 S TRYON, CHARLOTTE, NC
A & B Department Store (Sol C and Mrs Leona M Isaac) 723 Haywood rd (WA) A B C BOARD (See Alcoholic Beverage Control Board)
A B C Cleaners (Rochelle H al.d Theo R Arledge) 29 Montford av
FREE SERVICE TIRE & APPLIANCE CO. RECAPPING - TIRES - BATTERIES - VULCANIZING GENERAL & ELECTRIC Electrical Appliances"
PHONE 3-8477
LINCOLN
SAMS MOTOR SALES INC.
Authorized Sales and Service 11
N. MARKET
TEL. 3-4781
MERCURY
ASHEVILLE'S FOOD CENTER
Operated by ASHEVILLE FISH CO., INC.
Quality Food Products
---
16-18 North Pack Sq. -0-
TEL. RETAIL 2-1576
WHOLESALE 2-1578
.Machine Co
slbr
slshr
.slasher
Sou .
.Southern
spdr .
.speeder
spnr .
.spinner
swpr
.sweeper
TVA .
U S Tennessee Valley Authority
tex wkr
.textile worker
Im fxr
.loom fixer
twstr
.twister
M.
.Morningside
W.
Woodfin
WA.
.West Asheville
Washn
Washington
wvr
weaver
.Telegraph Co
SH&PWC.
.State Highway &
Public Works Commission
SV.
.Sayles Village
Sayles
.Sayles Biltmore
. Bleacheries Inc
Sears
Sears, Roebuck and Co
2d hd. .second hand
sect hd .
.section hand
Singer Sewing .
.Singer Sewing
.slubber
Postal Accts .. . U S General Accounting
. Office Postal Accounts Division
Price Merc. . L B Price Mercantile Co
SB.
.South Biltmore
SBT&T
Southern Bell Telephone &
Penney's .
.J C Penney Co
BH .
Beverage Control Board
Newberry's .J J Newberry Co
62 - 64 - 66 BROADWAY
2
PRITCHARD'S
. Paints
· Glass
· Painters Supplies
.Art Supplies
Paint Dept. 77 PATTON AVE. TEL. 2-3591
Glass Dept .- 63 N. Lexington Ave. TEL. 7356
ASHEVILLE STORAGE BATTERY CO., INC.
Complete Automotive Service
AAA
WILLARD BATTERIES
Recharging Repairing Rentals Road Service
147-149 Coxe Ave,
Phone 7331
24 HOUR COVERAGE or cif WESTERN NORTH CAROLINA
& RESULTS Use CITIZEN and TIMES Want Ads
PHONE 5611
ASK FOR AN ADTAKER
A & P Food Stores 247 Biltmore av, 609 Haywood rd (WA), 95 Hendersonville rd, 35-37 N Lexington av, 501 Merri- mon av and 19 Montford av
Abbitt Phereba R (wid Julian H) nurse 57 Washington rd h do
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