Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957, Part 1

Author: Polk, R.L.
Publication date: 1957
Publisher: R.L. Polk and Company
Number of Pages: 466


USA > Oregon > Clatsop County > Astoria > Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957 > Part 1
USA > Oregon > Clatsop County > Hammond > Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957 > Part 1
USA > Oregon > Clatsop County > Seaside > Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957 > Part 1
USA > Oregon > Clatsop County > Warrenton > Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957 > Part 1
USA > Oregon > Clatsop County > Westport > Polk's Astoria (Clatsop County, Oregon) City Directory, Including Gearhart, Hammond, Seaside, Warrenton, and Westport 1957 > Part 1


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org.


Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15 | Part 16 | Part 17 | Part 18 | Part 19 | Part 20 | Part 21 | Part 22 | Part 23 | Part 24 | Part 25 | Part 26 | Part 27 | Part 28 | Part 29 | Part 30 | Part 31 | Part 32 | Part 33 | Part 34 | Part 35 | Part 36 | Part 37 | Part 38 | Part 39 | Part 40 | Part 41


CITY LUMBER COMPANY


LUMBER-BUILDING MATERIALS COAL


Commercial 21st to 22nd


Phone FAirfax 5-4511


LOVELL AUTO COMPANY


CHEVROLET


CADILLAC®


BUICK 14th and Duane At Your Service Since 1910 Phone FAifax 5-2711


COMMERCIAL ADJUSTMENT COMPANY


SSOCIATI


A. H. OJA, Owner COLLECTIONS 31 Years of Continuous Operation 206-07 Associated Bidg. Tel. FAirfax 5-0511


Fisher Bros. Company


BRO


Since 1903 Industrial Supplies - Hardware Appliances -- Gifts Tel. FAirfax 5-5221


ASTORIA BRANCH


12th and Duane - Phone FAirfax 5-3811 Complete Banking Service The United States National Bank of Portland


U.S. NATIONAL BANK OF PORTLAND


ASTORIA OFFICE APPLIANCE CO.


Rental Typewriters - Dictaphones - Adding Machines Cash Registers - Duplicators - Desks -- Chairs - Files Calculators ---- Safes


1239 Duane JACK A, WITTLIFF Phone FAirfax 5-61+


BROOKFIELD COMPANY


LUMBER, BUILDING MATERIALS and CONCRETE . . : APPLIANCES


Tel. Fairfax 5-192 Marine Drive at 32:4


A


12/10/51


PROPERTY OF CITY OF ASTORIA, ORE


HUGHES - RANSOM MORTUARY


ASTORIA, OREGON


Complete Mortuaries in ASTORIA and SEASIDE, OREGON


Member National Selected Morticians


Telephone FAirfax 5-2535


R. L. FOLK & CO.'S


B


1925-32nd ANNIVERSARY -1957


AN


E


CTORS .


INTERNATIONAL SERVICE


CANIZED


SS


COMMERCIAL ADJUSTMENT COMPANY


A. H. OJA, Owner


Licensed by and Bonded to State of Oregon for $3,000


32 Years of Continuous Operation


IF EXPERIENCE MEANS ANYTHING WE HAVE IT


The Only EXCLUSIVE COLLECTION SERVICE On The Lower Columbia


Member of:


AMERICAN COLLECTORS ASSN. OREGON COLLECTORS ASSN. ASTORIA CHAMBER OF COMMERCE


Special Trust Account For Clients' Funds


Remittance on the First of Each Month


A Systematic, Intelligent Collection Service Geared to the Times


EXCELLENT ESTABLISHED CONNECTIONS WITH BONDED AGENCIES THROUGHOUT THE NATION


Phone FAirfax 5-0511


206-207 Associated Bldg.


Astoria, Oregon


ASTORIA CITY DIRECTORY


C


.


THE BANK OF PERSONAL SERVICE


.


Here at U. S. National you will find complete banking facilities plus personal service from experienced staff members. Whatever your banking need, you'll like doing business at U. S.


.


.


.


AFTER-HOURS WINDOWS open to serve you to 5:30 p.m. Weekdays 3:00 p.m. Saturdays


·


ASTORIA BRANCH


U.S.


NATIONAL BANK OF PORTLAND


.


.


MEMBER FEDERAL DEPOSIT INSURANCE CORPORATION


R. L. POLK & CO.'S


.


.


Of The United States National Bank of Portland


12th and Duane - Phone FAirfax 5-3811


·


POLK'S ASTORIA


(CLATSOP COUNTY, ORE.)


CITY DIRECTORY 1957


Including Gearhart, Hammond, Seaside, Warrenton and Westport


Containing an Alphabetical Directory of Business Concerns and Pri vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, Including a Complete Street and Avenue Guide, a Numerical Telephone Directory, Rural Routes and Much Information of a Miscellaneous Character; also the


YELLOW PAGES


With a Special ADVERTISING SECTION and a Complete CLASSIFIED LIST


FOR DETAILED CONTENTS SEE INTRODUCTION AND GENERAL INDEX


Sold on Subscription


·The DIRECTORY IS THE COMMON INTERMEDIARY BETWEEN BUYERANDSELLER"


R. L. POLK & CO., Publishers 3d Floor, 71 Columbia Street, Seattle 4, Washington DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT ASTORIA CHAMBER OF COMMERCE


Member Association of North American Directory Publishers Copyright, 1957, by R. L. Polk & Co.


Section 28, Copyright Law In Force July 7, 1909


That any person who wilfully and for profit shall infringe any copyright secured by this act. or shall knowingly or wilfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars or both in the discretion of the court.


PRO BLICO SSOCIATION OF NORTH AMERICAN


1898


NIZEU


DIRLOIRCODIREO


DIRECTORY


PUBLISHERS


PUBLISHERS NOTE


The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.


The publishers cannot and do not guarantee the correct- ness of all information furnished them nor the complete absence of errors and omissions. hence no responsibility for same can be or is assumed.


The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next Directory.


R. L. POLK & CO, Publishers


Common Sense About City Directory Circulation


THE TRUE VALUE of advertising circulation is circulation consulted.


TO BE EXACT by actual survey in twenty-four average American cities by actual count each City Directory averaged three and one-half consulta- tions for each business day.


TO BE CONSERVATIVE we will eliminate the sixty Sundays and Holidays when no tests were made.


FOR EVERY THOUSAND DIRECTORIES sold there will be an average of three and one-half consultations for each book for THREE HUN- DRED and FIVE days, therefore 1000 x 31/2 x 305 = 1,067,500


CONSULTATIONS OR CIRCULATION CONSULTED


ADVERTISING JUDICIOUSLY


CREATES a New Business


REVIVES a Dull Business ENLARGES an Old Business


RESCUES a Lost Business PRESERVES a Large Business


SECURES Success in Any Business


SAVES a Failing Business ENABLES You to Pay Your Taxes


DIRECTORY ADVERTISING BRINGS SATISFACTORY RESULTSI


YELLOW PAGES


ASTORIA (OREGON)


1957 Including Gearhart, Hammond, Seaside, Warrenton and Westport


"The DIRECTORY IS THE COMMON INTERMEDIARY BETWEEN BUYER AND SELLER


AL Solls


The following pages contain A COMPLETE LIST OF ALL BUSINESS AND PRO- FESSIONAL CONCERNS OR INDIVIDUALS in alphabetical order under appropriate headings . . . This list is preceded by . . . ADVERTISEMENTS AND BUSINESS CARDS OF FIRMS AND INDIVID- UALS who desire to present a complete list of their services or products . .. These are grouped together under appropriate headings which are arranged alpha- bctically.


R. L. POLK & CO. PUBLISHERS


Copyright 1957, by R. L. Polk & Co.


2


AUTOMOBILES


Lovell Auto Company


At Your Service Since 1910


BUICK DYNAFL


DRIVE


BUICK CADILLAC CHEVROLET


CHEVROLET TRUCKS GOODYEAR TIRES


SUPER


CHEVROLET


S


E


C


R


MAIN BUILDING 14th, Duane and Exchange Streets Telephones FAirfax 5-2711 and 5-0521


GOOD YEAR TIRES


Used Car Lot


13th and Duane Streets Telephone FAirfax 5-4052


R. L. POLK & CO.'S


INTRODUCTION and GENERAL INDEX


R. L. POLK & CO., publishers of more than 750 other city, county, state and national Directories, present to sub- scribers and the general public, this, the 1957 edition of the Astoria City Directory.


Confidence in the growth of Astoria and Clatsop Coun- ty's industry, population and wealth, and in the advance- ment of its civic and social activities, will be created as sections of this Directory are consulted, for the Directory is a mirror truly reflecting the community to the world.


The enviable position occupied by R. L. POLK & CO.'S Directories in the estimation of the public throughout the country, has been established by rendering the best in Di- rectory service. With an unrivaled organization, and having the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the results of their labors will meet with the approval of every user, and that the Astoria City Directory will fulfill its mission as a source of authentic information pertaining to the community.


Six Major Departments


The several essential departments are arranged in the following order:


I. THE YELLOW PAGES constitute the first major department of the directory. This embraces a complete list of the names and addresses of the business and professional concerns of the city, arranged in alphabetical order under appropriate headings-a catalog of all the activities of the city. Preceding this catalog, likewise grouped under appro- priate headings, are the advertisements and business cards of firms and individuals desiring to present a more complete list of their products or services than is possible in the cata- log itself. The Yellow Pages represent reference advertising at its best, and merit the attention of all buyers and sellers seeking sources of supply or markets for goods. In a busy and diversified community like Astoria, the necessity of having this kind of information up-to-date and always immediately available, is obvious. The Directory is the com- mon intermediary between buyer and seller, and plays an important role in the daily activities of the commercial, industrial and professional world.


II. THE ALPHABETICAL LIST OF NAMES of residents, business firms and corporations for Astoria, Gearhart, Ham- mond, Seaside, Warrenton and Westport is the second major department, printed on white paper. This is the only record in existence that aims to show the name, marital status, occupation and address of each adult resident of Astoria,


VIII


INTRODUCTION AND GENERAL INDEX


Hammond, Gearhart, Seaside, Warrenton and Westport, and the name, official personnel, nature and address of each firm and corporation in these cities.


III. THE ASTORIA DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, is the third major department, printed on green paper. In this section the numbered streets are arranged in numerical order, fol- lowed by the named streets in alphabetical order; the num- bers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respective crossing points on each street. Special features of this section are the designation of tenant-owned homes, and the listing of telephone numbers.


IV. THE NUMERICAL TELEPHONE DIRECTORY is the fourth major department, printed on blue paper.


V. THE RURAL ROUTES DIRECTORY, covering the routes served by the Astoria and Warrenton post offices, is the fifth major department, printed on white paper.


VI. THE CLATSOP COUNTY TAXPAYERS DIREC- TORY is the sixth major department, printed on white paper.


Community Publicity


The Directory reflects the achievements and ambitions of the community, depicting in truthful terms what it has to offer as a place of residence, as a business location, as an industrial site, and as an educational center. To broadcast this information the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as per- petual and reliable advertisements of Astoria and Clatsop County, for business men, everywhere realize that the City Directory represents a community as it really is.


The Astoria Directory Library


Through the courtesy of the publishers of the Astoria City Directory, a Directory Library is maintained in the offices of the Astoria Chamber of Commerce, for free refer- ence by the general public. This is one of over 700 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.


The publishers appreciatively acknowledge the recogni- tion by those progressive business and professional men who have demonstrated their confidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.


R. L. POLK & CO. Publishers


INDEX TO ADVERTISERS


Page Numbers Below Refer to The Yellow Pages


Page


Astoria Broadcasting Co


left side lines and 31


Astoria Florist


16


Astoria Granite Works


28


Astoria Office Appliance Co


. front cover, left top lines and 30


Astoria Oil Co. .right top lines and 18 Astorian-Budget Publishing Co


Bourne George Union Oil Products. . . . back cover, left top lines and 29


Brookfield Company right side lines and 18


Builders Supply Co.


. left top lines and 5


City Lumber Co. front cover and


City Transfer and Storage.


right side lines and 36


Columbia Hospital . back cover, right side lines and 23


Columbia Oil Co. left side lines and 17


Commercial Adjustment Co .. front cover Page B and 9


Drummond's Home Improvement .... right side lines and 33 Edison E T Agency right top lines, 26 and 32


Elliott Hotel. .right top lines and 25


Erickson Floral Co. left side lines and 15


Fearey Ed & Co


27


Fisher Bros Co. front cover, right side lines and 22


Gibson Chas F Agency 27


Hotel John Jacob Astor. right side lines and 25


Hughes-Ransom Mortuary. Page A, right side lines and 20


Larson Dairy Co Inc left side lines and 11


Lovell Auto Co. front cover and 2 Lower Columbia Co-operative Dairy Assn


front stencil and 10


Luce Funeral Home.


21


Niemi Ed.


. left top lines and 19


Ocean View Cemetery.


Page Z and 8


Owen-Peeke Co


Pacific Power & Light Co. . back cover, left top lines and 12 Radio Service Co. 31


. left side lines and 28


24


St Mary Hospital left top lines and 13 Snow's Electric


left side lines and


7


Sparks Ethel D.


Title and Trust Co. back cover, Page Y and 35


United States National Bank-Astoria Branch


front cover, Page C and 3


14


Reith Floyd & Sons


front cover and 4


6


When You See Our Name on a


CITY DIRECTORY


You Can Be Assured That It Means . . .


Ist - Every effort has been made to obtain accurate information.


2nd - The information therein is the latest obtain- able.


3rd - The advertising department is an excellent representation of the best commercial life of the city.


4th -- It is the most complete catalogue of the city published.


THE PUBLISHERS


:


ASTORIA "OREGON'S VACATION AND CONVENTION CAPITAL"


STATISTICAL REVIEW


(Courtesy Chamber of Commerce)


Form of Government-City Manager.


Population-Present estimate: 14,000.


Area-6.557 square miles.


Altitude-20 feet to 600 feet.


Climate-Mean annual temperature: 51 degrees. Annual rainfall: 75.99 inches.


Parks-3 with 140 acres, valued at $175,000.


Assessed Valuation-$8,496,259.


Financial-2 banks, deposits $24,207,675.43.


Post Office Receipts-$176,650.17.


Churches-20, representing all denominations.


Building-1956-$1,744,130.00.


Value of Industries-Fish packing, $30,000,000; dairy prod- ucts, $3,000,000 lumber $47,000,000; grass seeds $200,000; beef $100,000; vegetables $130,000; poultry $400,000; maritime commerce $1,000,000; boat building $400,000; medicinal oils and fish by-products $300,000; mink $1,000,000.


Trade-Retail territory has a radius of 30 miles and serves 30,000 people. 285 establishments with sales of $27,940,- 000.


Newspapers-1 daily, 1 weekly.


Motels and Hotels-9 principal with a total of 600 rooms.


Bus Lines-Pacific Greyhound Lines and Astoria Transit Co. Railroads-1, Spokane, Portland & Seattle Ry. Co.


Highways-Terminus of U. S. No. 30, U. S. No. 101, U. S. No. 26, State No. 202.


Airports-1, municipal. West Coast Air Lines regular daily schedule.


Recreation-3 golf courses, beach resort, 3 theatres, night clubs, public swimming pool, city parks, tennis courts, bowling alley, softball diamond, fresh and salt water fishing, roller rink, rod and gun club, dancing and picnic facilities, Armory with auditorium seating 2,500 people. Hospitals-2, with 217 beds.


Education-5 schools, including 1 senior high and 1 paro- chial. Number of pupils in public schools, 1,903; paro- chial, 200; teachers in public schools, 103; value of school property (public only) $2,123,000.


City Statistics-36 miles paved streets. Miles of sewers, 52.3; 3,300 water meters; 6,800 light meters; capacity of water works (municipal), 5,400,000 gallons daily with daily average consumption of 4,000,000 gallons; 45.5 miles of mains and plant valued at $1,248,768.47. Fire department employs 19 men, with 1 auto, 2 500-gallon pumpers, 1


XII


INTRODUCTION AND GENERAL INDEX


triple combination machine, 3 hose and chemical wagons and 1 hook and ladder truck in 3 station houses. Value of fire department real estate and equipment, $150,000. Police department has 19 men, with 1 station and 4 pieces of motor equipment. Value of police department real estate and equipment, $50,000, plus 3-way F.M. radio.


GENERAL REVIEW


Astoria and Clatsop County are rich in historic interest and importance. Early events occurring here had far reach- ing effects, eventually resulting in Oregon and the Pacific Northwest becoming a part of the United States instead of the possession of a foreign power.


Urged on by the desire to find a fabled "Northwest Pas- sage" by water across the North American continent, Span- ins and British explorers had sailed along the Oregon and Washington coastline, but the Columbia River was not discovered until 1792, when Captain Robert Gray of Boston entered the river and named it after his ship, the "Columbia."


In 1804, President Jefferson appointed Captains Meri- weather Lewis and William Clarke to head an expedition across the western plains and mountains to the Pacific Ocean. Lewis and Clarke explored the Lower Columbia region and spent the winter of 1805-1806 at Fort Clatsop, near Astoria.


Fort Clatsop the 1805-06 headquarters of Lewis & Clarke near Astoria was rebuilt in its exact replica in 1955 and is one of the finest tourist attractions on the Pacific Coast today. Located four miles south of Astoria on U.S. No. 101 the fort was rebuilt on the exact spot of the original fort.


In 1810, John Jacob Astor of New York organized the Pacific Fur Company to engage in the fur trade on the Columbia River. This company sent the ship "Tonquin" by sea and another party overland, the two to meet at the mouth of the Columbia River. The men in the "Tonquin" arrived at their destination in March, 1811, and built Fort Astoria, the first permanent American settlement on the Pacific Coast. After many hardships and loss of lives the overland party arrived in the winter of 1811. Due to the War of 1812 and the loss of relief ships, the fort passed into the possession of the British, but was restored to the American flag in 1818.


During the following decades Astoria was the goal of traders, explorers, missionaries and pioneer settlers, and on the shores of the Columbia are the last resting places of many of these early intrepid adventurers. These historic events are illustrated on the pictorial frieze surrounding the main portion of the Astor Column, a concrete monolith 125 feet high, located on Coxcomb Hill, overlooking a scenic panorama of mountains, oceans and rivers. This unique monument is the only one of its kind in the United States and attracts thousands of visitors annually.


Astoria today is a modern city of about 14,000 popula- tion, the commercial, financial and shipping center of the


XIII


INTRODUCTION AND GENERAL INDEX


Lower Columbia River district of Northwestern Oregon and Southwestern Washington. Most of the Astoria business district was rebuilt following a disastrous fire in 1922 and its stores and office buildings are a credit to a city of its size.


Astoria is the headquarters of the Columbia River fish- ing industry and along its waterfront are many plants engaged in canning, curing and freezing fish. Here is the largest flour mill in Oregon. Other manufacturer products are butter, ice cream, powdered milk, lumber, veneer, fish oils and meal and a number of specialty products. Many of these plants are open to visitors.


Astoria's school system is housed in modern, well- equipped buildings. The principal church denominations, leading fraternal organizations, patriotic societies and service clubs are represented in the city's social life. The finest turf athletic field in the state and other playgrounds provide facilities for many outdoor sports. Water sports enthusiasts find ideal conditions for motor boats and sail boats. The Astoria Salmon Derby is the outstanding sports contest of the Pacific Coast.


At Astoria is located the huge Tongue Point Naval Base, the only regular Navy base in the State of Oregon. It is the home of the Columbia River Group, Pacific Reserve Fleet. A large, permanent base for the Reserve Fleet, U. S. Mari- time Commission is also located at Astoria. At these two installations are many vessels which can be reactivated on extremely short notice, in the event of a national emergency.


Astoria is located at the confluence of the Columbia River and Youngs Bay, about ten miles from the mouth of the river. The city is at the junction of three transconti- nental motor routes-U. S. Highway No. 30, starting on the Atlantic Coast and ending at Astoria; U. S. Highway No. 101, paralleling the Pacific Ocean from Mexico to Canada, and U. S. Highway No. 26 from Nebraska to Astoria. Other modern improved highways lead from Astoria into the farm- ing and timber districts of the city's trade area. Passenger stage lines operate on all main highway routes. Railroad service is provided by the Spokane, Portland & Seattle Railroad Company, owned jointly by the Great Northern and Northern Pacific.


At the larger waterfront docks ocean liners load for ports around the world. Fast, frequent ferry service across the Columbia River connects the highway systems of Oregon and Washington.


Astoria's hotels, restaurants, garages and a modern retail shopping district furnish a complete, satisfactory service to the traveling public.


Basic Industrial Resources


Astoria is the headquarters of the Columbia River fish- ing industry. Plants located in or near Astoria produce canned, frozen and cured salmon, fish meal and oil with an estimated value of $30,000,000 annually. A newly developed industry, steadily growing in economic importance, is the


XIV


INTRODUCTION AND GENERAL INDEX


tuna fishing and packing industry. White meat albacore tuna are caught by deep-sea trollers beyond the mouth of the Columbia River in the Pacific Ocean, and the majority of salmon canneries have facilities for tuna canning also. Pilchards, used for fish meal and oil, are taken with purse seines by boats operating in the Pacific Ocean beyond the three-mile limit. About two thousand boats of various sizes and types are engaged in the Columbia River fishing industry.


Timber, several varieties, all growing to immense size, forms the basin of a large logging and lumbering industry in Clatsop County. Fir, helmlock, spruce and cedar grow thickly on the slopes of the Coast Range. The logs are hauled by train or motor truck to tidal streams, then towed to Columbia River sawmills. There they are made into every kind of lumber or converted to other wood products, such as veneer, plywood, shingles, pulp and paper, eventually going to markets all over the world.


Agriculture-highly specialized, producing top quality, high value crps-is concentrated mostly along the Columbia River and is tributaries and in coastal river valleys. The principal dairy farms are stocked with herds of high pro- ducing agricultural activity. Dairying is favored by a long period of green pasture, large yields of root and forage crops.


Other important agricultural products are eggs, poultry, bent grass seed, cranberries, bulbs and vegetables. Fresh garden peas are shipped by carloads to eastern markets, where their exceptional quality brings high prices.


Climate


The geographical location of Astoria produces a mild, equable climate, spring-like during most of the year. There are no extremes of heat or cold. Temperatures below freez- ing are usually of only a few days' duration and there are no summer "heat waves" or drought periods. The average frostless growing season is nearly ten months. The mean maximum temperature in December is 43. The average annual rainfall is about 76 inches, most of which falls between November 1st and March 1st.


Recreational Attractions


Astoria is at the center of a beach resort recreational area along the Oregon and Washington coasts north and south of the Columbia River. The Clatsop beaches offer the vacationist and tourist unequalled opportunity for rest and recreation. Southward from the Columbia River for thirty miles reach the smooth, surfwashed sands of the beaches.


Along this stretch of interesting ocean front are located the resort communities of Seaside, Gearhart and Cannon Beach. There are accommodations to satisfy any individual desire or fit any expense budget-modern hotels, comfort- able cottages, auto courts or camping sites. The restaurants and markets offer all kinds of fresh sea food and garden vegetables.


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INTRODUCTION AND GENERAL INDEX


Many interesting and historic tourist attractions are to be found in and near Astoria, including the famous Astor Column, Fort Clatsop, Fort Astoria, Fort Stevens, the wreck of the Peter Iredale, Saddle Mountain State Park, Fort Stevens State Park, Bradley State Park, Ecola Park, plus many other attractions for the tourist.


The Astoria Chamber of Commerce, 14th and Commer- cial Street, maintains an information service for tourists and others interested in Astoria and Clatsop County. Book- lets, maps and other material are available free to inquirers.


A STATEMENT OF ADVERTISING PRINCIPLES


1. Good Advertising-aims to inform the consumer and help him to buy more intelligently.


2. Good Advertising-tells the truth, avoiding misstate- ment of facts as well as possible deception through implication or omission. It makes no claims which cannot be met in full and without further qualification. It uses only testimonials of competent witnesses.




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