Polk's Astoria City Directory 1948, Part 43

Author: R. L. Polk & Co.
Publication date: 1948
Publisher: R. L. Polk & Co.
Number of Pages: 504


USA > Oregon > Clatsop County > Astoria > Polk's Astoria City Directory 1948 > Part 43


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15 | Part 16 | Part 17 | Part 18 | Part 19 | Part 20 | Part 21 | Part 22 | Part 23 | Part 24 | Part 25 | Part 26 | Part 27 | Part 28 | Part 29 | Part 30 | Part 31 | Part 32 | Part 33 | Part 34 | Part 35 | Part 36 | Part 37 | Part 38 | Part 39 | Part 40 | Part 41 | Part 42 | Part 43


Winters Ailie RD1 bx 668


Winters Ethel Mae RD1 bx 546


Winters Harlyn RD1 bx 622


Winters Oscar RD1 bx 666


Winters Uno RD1 bx 666


Winters Wm RD1 bx 667 Wirkila AI RD1 bx 742 Wisbeck Wm RD1 bx 924


Wogberg Allan RD3 bx 721 Wogberg Otto RD3 bx 720 Wolfgram Maurice RD1 bx 639 Wood Horace RD1 bx 649 Woods Cath Mrs RD1 bx 679


Wright R J RD3 bx 596


Wullger David RD1 bx 672 Wullger M J RD1 bx 653 Wuonala A RD2 bx 802 Wuonala Nestor RD2 bx 730 Wuopio Maria Mrs RD1 bx 18


Wuori Chas RD3 bx 181 Wuori Kris RD3 bx 750 Wuori Lydia RD3 bx 560


Yost P L RD2 bx 676 Young A Chas RD4 bx 605


Young Dan A RD1 bx 843


Youngs Bay Bridge RD3 bx 21


Youngs Bay Water RD3 bx 130


Youtsler Bismarck RD1 bx 870


Yrell Reuben RD4 bx 616


Yueka Thos RD1 bx 851


Ziak Robt RD4 bx 506


Zorich Nick RD1 bx 772


Zundel Afton RD3 bx 136


Zwenbergen Wm D RD3 bx 699


SEASIDE ROUTE No 1


Adams Ted bx 144 Aleinus W bx 54 Anchor Inn bx 216 Banta Geo bx 190 Beard J C bx 485


Betzer Ray bx 217n


Boehm Frank bx 200


Bowdler Don bx 170


Bowser Ed bx 237


Bulletset Frank bx 23


Byers V C bx 515 Cauley Douglas bx 95 Chase Arth Cole Emmett bx 24


Emerson Nancy bx 121a


Erickson Dan bx 82 Fahlstrom John bx 113 Foster Lawrence bx 112 Gaittens Arth bx 122 Gantenbein Gustave bx 490 Gassner Fritz bx 100 Gibson E R bx 500 Gillette Norman bx 450 Hansen Henry bx 145 Hansen John O bx 110 Harrison C L bx 90 Helland Peter


573


COMMER-


CIAL


TE 1047


ERICKSON


FLORAL CO.


Flowers for all Occasions


441


ASTORIA BRANCH First National Bank of Portland Complete Banking Service for the Lower Columbia


COUNTY P. O. RURAL ROUTES (1948)


Hook John bx SÍ


Bush J


Isle Laurie bx 46


Butts E M


Johanns John bx 225


Carter E W Mrs


Jorgenson John bx 150


Christophel J C


Justin Frank bx 65


Crab Broiler Daggatt W


Kemhus Clinton bx 30


Deil Paul


King L L bx 126


Kloester Helmer bx 149


Kullan J bx 550


Kuper Karl bx 217r


Dyer J E


Lampi Paul bx 45


Falkner Nels


Lamser Louis bx 512


Fetters Ted Mrs


Lassila Andw bx 75


French Guy


Lassila Wilfred bx 30


Goodin V


Lindtner John bx 545


Hammond H


Maine Raymond bx 435


Hansen H


Mannila Anna bx 35


Hansen E W


Maxwell Lulu bx 420 McConnell J H bx 475


Harmon Dorothy


McCormack L A bx 87


Harmon M D


McCulley Wm bx 185


Harmon M G


McDowell Frank bx 180


McDowell Walter D bx 199


Harper H


McGowen John T bx 518


Harris K


McInnis Chas A bx 516


Harrod W E


McMillen Hayes bx 125


Hartill Chas


Millikan Benson


Hershey Marie


Nelson Wm bx 520


Noland Ed RD1 bx 111


Norlander Eric bx 525


Nutter G W bx 155


Horecny E


Horecny L Horecny Mitchell


Horecny Steve


Hurd D L


Olson Walter bx 106


Ostman Carl bx 45


Ostman John bx 55


Palmer W D bx 540


Palmrose Ida bx 26


Palmrose Wm bx 26


Johnson Emma


Johnson Nellie T


Johnson W W


Jordan C


Royce Orlen bx 215


Sanders Dale bx 222


Schulte Henry bx 135


Kite Kenneth


Klain Emil


Kolmaier F G


Kozlosky Leo


Lai Hong Lantz Ben


Larson John


Layton Ben


Layton V E


Lazott Harry


Lemke Emil


Lindstrom Mark


Linney E H


Lodge The


McCurdy L Meisegeir R


Miller Wmi B Milner Evelyn Morel Paul


Mulligan Jesse Mrs


Neracnicum Guard Station


Neitzle H L Nelson W J


Nickolson H


Nordmark Harry


Norgren M Norgren F


Bany Joe Beerman Creek Dairy


Bell A H Boarman M Bowman Chas Bradburn D


SEASIDE HAMLET ROUTE


Allen W K


Auner Lawrence


Bany F


Bany Grace


Bany Helen


Walker A J Whalen Jas bx 123


Wilson H O bx 4


Windgardner Amos bx 124b York Don bx 35


Kemp H King L O


Smith E T bx 217


Smith L R bx 124


Smith Roscoe bx 550


Snook L P bx 133


Starr J J bx 400


Sult Ray bx 120-121


Sundquist John bx 20 Sundquist John D bx 127


Tate Henry bx 109 Teeple Wm bx 114


Thomas A H bx 219


Thomas A J bx 224 Truesdell Leo bx 121a


Jackson Gaylord


Jacobson A E


Jenks Ethelyn


Johnson A H


Johnson Elinor


Ralston Ernest bx 175 Riggin Frank bx 165 Ross B L bx 112a


Hill Helen


Hill Walter


Homm Helen


Olson Ben E bx 60 Olson Chas bx 105 Olson Elmer


Olson Mary Mrs bx 70


Harmon Win


Miller W E bx 480


Henry Chas


Golf View Motel


Lewis L L bx 229


Groat Jim


Harmon Leland


Lampi Oscar bx 40


Doak Oliver Dooley Benny Dooly M F Dunkin J B


Keller Harry bx 216


Ober Douglas Ord way Geo Painter C L Patterson H R Patterson T R Perrin Herbt Redborg Darrel


Shipley Wm bx 143


Shook Inez bx 104


442


BUILDERS SUPPLY CO.


LUMBER - MILLWORK - PLUMBING SUPPLIES Fuller Paints - Masonry Materials - Builders' Hardware 777 Commercial at 18th ASTORIA, ORE. Phone 134


(1948) R. L. POLK & CO.'S CLATSOP


Seaside Hamlet Route-Continued Reed Ruth Ritter Warren Sargeant M D Scaling Henry Schuchert Flossie Silver R A


Bradley J C bx 65 Brainerd S H bx 850 Braiser Hazel bx 337 Braiser Ruby bx 337 Braley Guy bx 330 Breyman Albert E bx 636


Sly Harry Smith C A


Brown Eudrus bx 422


Bryan R E bx 281


Smith Carol Smith Gladys Smith Jerry


Bryant Ralph bx 159


Smith Jim


Buffington John bx 400


Smith Ned


Buhl Fred G bx 866


Smith Virginia


Burgy Marvin C bx 646 Burtaw Harry bx 449n


Smith Wayne Stark Floyd


Cameron Earnest bx 233 Cameron Robt bx 234 Camm Mae bx 181k


Sullivan H O


Campbell C K bx 173


Tucker S


Campbell Solon bx 831


Turnow W B


Underhill Lawrence


Underhill Ralph


Watson Kenneth


Cassidy R F bx 819 Chadwick A C bx 500


Wedel J Wells E P


Wells John R


Chadwick Fred bx 500 Chadwick Wm bx 500 Chance John R bx 130


White Harold


Chapman Carl B bx 866


Willey Ed Wilson Jed Windsor H L


Yuill Wm


WARRENTON ROUTE NO. 1


Abel Jas L bx 191


Adair John bx 624


Adams Cecile bx 623


Adams K D bx 203


Adams Lillie bx 404


Adams Van C bx 704


Akers Thos J bx 385


Alsman Clyde bx 198 Alsman Wm bx 154


Anderson Arth A bx 382


Anderson E W bx 694


Anderson Helen bx 5


Andrich T P bx 618


Astoria Golf & Country Club bx 536


Atkins Luther bx 566


Atwood Ben B bx 74


Baldwin Emerson bx 316


Bane C E bx 76x


Barlow G C bx 707


Barnes L R bx 642n


Bartlett R R bx 398


Bates E G bx 630 Bayerd F G bx 834 Beatty A M bx 195


Beatty Angus bx 78


Beatty Angus J bx 74


Beckwith D E bx 3f


Beeler Cora bx 707 Beeley H H bx 574r


Dawson Seymore bx 624


Beemer Chas H bx 181e


Bender Geo J bx 646


Benson Alameda bx 405


DeLore Rosemary bx 76r


Berg Kenneth S bx 246


Diercks F W bx 641c


Beyers Earl bx 236


Birch Evelyn bx 38 Birch Impi bx 38


Birkholtz Joe bx 270


Bix Harry bx 70 Black Sherley H bx 114


Blake Albert bx 182 Bollinger Donald bx 698 Bonar Howard bx 536 Borgan Cliff A bx 451 Bosshart Jacob bx 313 Bosshart Rudy bx 508 Bower Jess L bx 850 Boyce John bx 266 Boyle Don bx 10 Boyle Ed bx 408


Doney Kenneth bx 186n


Drury Chas bx 520 Dunning L D bx 838 Earl Wm R bx 604


Eckstein Hazel bx 476 Eggelston Ella bx 324 Ehrlich M bx 882 Ekstrom A S bx 484 Ely Claude bx 95 Ely R W bx 91 English Elvin bx 273 Erickson Ingve bx 695 Estabrook Harry bx 685


Colgan L K bx 135 Collard Harry W bx 195 Cone M A bx 344


Connelly J C bx 412 Connelly Wm bx 412


Constantine Paul bx 880


Convill Edmund G bx 164


Cook Frank Mrs bx 275 Cook T B bx 275


Cox Claude bx 2 Cox Flossie M bx 2 Cox Jas C bx 616 Crab Pot bx 209


Crump Robt P bx 494


Crump Roy G bx 494 Culp Harry F bx 320 Culver Walter G bx 690


Cummings C E bx 80


Cummins Edna bx 496


Cummins Ernie bx 496


Cunningham Herbt bx 532 Curnow Wm E bx 333 Daily Frank bx 395


Dalquist Gust bx 140 Davidson R L bx 171 Davis Homer bx 53 Davis Ruby bx 85


Deane Waldo bx 335 Dellinger J S bx 674 Dellmore Cranberry Co bx 674


Diercks M F bx 641c Dobson J R bx 138b


Doney Frank bx 474


Cherry H E bx 400 Christensen June bx 180 Christensen N P bx 5c Clark T F bx 510 Clatsop Clam Co bx 227


Clement A R bx 357


West Paul


Campbell T O bx 173 Carrington H W bx 3h Carter A A bx 77


Stark Iris


Stuart Frieda


Brim Cecil bx 464 Brons H W bx 46


Buchanan Wm R bx 38b


443


THIS DIRECTORY Represents the City and Its Business Interests


ARE YOU PROPERLY LISTED?


COUNTY P. O. RURAL ROUTES (1948)


Evans Thos bx 492 Fader M L bx 5f


Falconer Ernie bx 268 Falleur Larry A bx 166 Falleur Raymond bx 574n


Falleur Virgil R bx 166


Hutton E L bx 8371 Illum Fred S bx 218 Ivy Park bx 385 James J bx 812 Jamison J W bx 64 Jarvis Dora bx 395


Jefferis Geo C bx 585


Jennings Florence bx 183


Johnson Chas bx 29


Johnson Chas bx 432


Johnson Dean bx 353


Johnson Rose bx 623


Johnson S bx 623


Johnson W T bx 144


Jones D W bx 680


Jones Harvey H bx 385


Jones Lloyd bx 27


Joseph Reta bx 264


Judkins Jennie bx 164


Judkins L bx 164


Fuller C W bx 171


Julian Frank bx 658 Kallio Arvo bx 658


Galusha Chas D bx 416


Kallio John bx 658


Kelley Geo E bx 369k


Kelly S E bx 181e5 Kelson Clarence bx 128


Kemp Calvin bx 199


Kemp Walter bx 199


Kerr J A bx 890


Kiger Thos H bx 153


Kindred Chas bx 325


Kindred Oscar bx 326


Kizer Geo P bx 253


Knutson O P bx 75


Kondraski Dominic bx 605


Kotaniemi Carl bx 193


Krebs W H bx 708


Kruse Fritz bx 657v


Lacher B bx 479


Lagus Werner bx 432


Lahti Wayne S bx 55


Lake Park Dairy bx 408


Lamb Ralph D bx 438


Lampert Ruth C bx 85


Landis A L bx 368


Landon Maggie bx 449n


Lanier Murray bx 175 Lapp Paul M bx 192


Larsen Jas bx 472n


Larson Gordon G bx 438


Larson Hans J bx 177


Leader Donald bx 514


Leavitt Lester S bx 472e


Lee Don bx 487 Lee Robt E Dx 488


Leonard R L bx 666


LePere Fred A bx 837


Levins Roy M bx 385


Lindsley Bettylou bx 39


Little F J bx 507 Lobdell May bx 133


Loland Donna bx 663 Loomis Lloyd bx 710 Lorin W H bx 174


Lucas J F bx 689 Ludtke Ira bx 452


Luoma Arvid bx 654


Luoma Gust bx 651


Luttrell Albert bx 385


Luttrell Clifford bx 4c Luttrell E bx 385 Luttrell Lloyd bx 72


Mabry Pearl bx 463 Machin Ernest bx 203


Mack Sales Co bx 406


Maize E R bx 3n Maize Mildred bx 399


Maize Wm T bx 4 Maki Leonard bx 855n


Malarkey D G bx 266 Marble E S bx 367 Martin Lloyd bx 701 Mathews J O bx 706 Mattila Fino A bx 54 Mattson H J bx 5


14TH and BOND


Pacific Machine & Blacksmith Co., Inc.


Telephone 1182


ASTORIA, OREGON


Farner Rosala bx 273 Fee Cath bx 300 Fegles Chas S bx 244


Fieselman A HI bx 446 Filby Anna bx 22


Filppula Anna bx 22 Fisher Glen bx 15:


Fitzgerald Beuford E bx 239a Fitzimmons E E 5x 181e5 Folk Rudy bx 22 Fowee Henry A bx 402 1francis Warren bx 262 Franz Jos bx 856 Fraser Wm J bx 352 Frederson Fied bx 863


Gardner Everett H bx 310 Garriott Freeman bx 148 Garrison Frank E bx 199 Gaunt Grace bx 129 Geer Jack H bx 182n Gerrans Gussie bx 837 Gipson H E bx 485 Girdler R W Dx 188 Glover R bx 703 Goodrich G L bx Ter Gorden Jack bx 825 Gould Albert L bx 476 Gould Earl bx 352 Griffen J W bx 189 Groat Everett bx 303 Gronnel Earl bx 150n (lunderson John bx 656


Haag Peter bx 666 Hacking Chas bx 138 Hagen J K bx 200 Haire Gilbert bx 375 Halferty Frank bx 160 Halferty Kate RD1 bx 335 Halferty O bx 100 Halferty Orren Mrs bx 335 Hall Erle A bx 566 Hamilton H S bx 473 Hancock Jessie bx 842 Hansel Nettie bx 458 Hansen Jas bx 810


Harmon Sol bx 290 Harmon Vera bx 175 Harshberger A bx 568 Hart E C bx 92 Harvey Geo bx 697 Hayes Ben bx 497c Hayes C W bx 229 Hayes Wm bx 230 Heilman Chas bx 566b Henderson Burl bx 184


Hendrick Laurence bx 109


Henmes John bx 5a Herglund Howard E bx 522 High Elmer bx 614 High Marylee bx 591 Hill C bx 654 Hillila Chas bx 654 Hitchman £ C bx 346 Hitchman L R bx 112 Holten K E bx 274 Home Appliance Co bx 141


Howe Cleve B bx 43 Hubbard Ed bx 181d Huckleberry R C bx 609 Huddleson A B bx 276 Hughes W A bx 120 Huhtanen Chas bx 277 Humpshires J W bx 151n Hunsinger Geo bx 245 Hurlbutt Fred bx 530 Hurt Homer bx 2 Huta Alvin E bx 74


444


48 5th cor. Astor


TEL.2282


COLUMBIA OILCO.


DIESEL OIL. STOVE OIL


Pacific Power & Light Company


Dependable, Low - Cost Electric Service


ASTORIA 422 Commercial Telephone 2700


320 Broadway Telephone 275 SEASIDE


(1948) R. L. POLK & CO.'S CLATSOP


Warrenton Route No 1-Continued Mattson John bx 606


Rogers Wm H bx 181r


Rose M L bx 236


Rouwens Fred bx 44S


Rowland Ada bx 202


Ruska John bx 133


McBurney L S bx 185


StJaques Earl bx 145


McClelland Andw bx 174


Salmenen J H bx 652


McClelland H bx 576


Sanford Mark bx 220


Sauer Geo A bx 181


McD'Roe J bx 76v


Sauer Robt


McD'Roe M bx 76v


Saunders E Dow Dx 454


Mckay Emmett bx 20


Sawyer Wilford D bx 498


McKnight Lee B bx 497


Schneider N H bx 455n


McVae A W bx 145


School District No 2 bx 450


Mence Danny bx 461


School District No 3 bx 570


Mendenhall G W bx 828


Mentzer A bx 348


Meyer Wm bx 419


Minckley W E bx 295


Morisse Chester bx 399n


Morris Chester F bx 609


Morris Lyle bx 830


Moury Edna L bx 154


Neal Dewey bx 85 Nedry Jay bx 278


Neighbors of Woodcraft bx 158


Neland Wm bx 854


Newman Earl bx 854


Newton Minnie bx 174


Newton Ralph bx 180


Newton's Lunch bx 180


Nibaiger Fred bx 70


Nicholson H E bx 209


Niemann John F bx 472e


Niemi Hjalmer bx 659


Niete Chas W bx 566f


Norelius E E bx 143


Norris C A Dx 226


Norris Margt bx 226


Nygaard Ingvald bx 250


Nyman Geo bx 859


Oberg David W bx 885


Ocean View Cemetery bx 369k


Oja Jack bx 53


Olson Ivar E bx 676 O'Neil Cordie bx 180


Oswalt Robt L bx 207 Palo John bx 38


Pargeon Chell bx 502


Payne M R bx 424


Pearson Vern bx 3


Pederson V bx 150


Peoples Glen bx 240


Perry A bx 502


Perry L C Dx 642


Petersen Erwin W bx 304


Peterson Arnold E bx 512


Peterson Arth bx 40


Pickering C E bx 524


Pickering Earl bx 524


Pietila H W bx 186


Plummer Leslie bx 163


Poole Addie bx 530


Potter J bx 151 Potter J J bx 195a


Prescotte Anson W bx 623f


Preston Fred W bx 264


Rains L M bx 344


Raymond Chas D bx 47


Redborg R C bx 509


Reed H A bx 153a


Reed Robt R bx 37


Reed Robt W bx 570 Reifel Alice bx 335


Reischman Donald bx 815


Reischman Lyle bx 815


Reith W O bx 574 Reno Hal A bx 239


Reynolds A T bx 704 Rice S bx 139


Richmond Nancy bx 8


Rider E F bx 182f Riggs Fred bx 680 Rinne Aug bx 161


Robinson Quincey bx 227


Tagg Harold bx 506 Taylor Caryl bx 99


Taylor J C bx 235 Teague Glen bx 2g


Theisen Geo bx 840


Thomas Nettie bx 510


Thomas Wm S bx 170


Thompson Geo L bx 640


Thompson Leland bx 24


Thornberry Carl bx 239a


Thornton M E bx 136 Titus Nettie bx 620 Tolber Clifford bx 205


Stillwell Susan M Mrs bx 466


Straight E J bx 837


Stratton John H bx 475


Sturgeon Jack bx 660


Tagg Florence bx 518


Snyder Frank bx 672 Snyder Harry B bx 407


Solomon John bx 32


Solus Fay bx 696


South Willard E bx 162 Springgay Tom J bx 370


Stanford Donna bx 663


Stanley Albert bx 459


Stanley Clyde bx 181e


Stanley Harry A bx 463


Steinke L J bx 884


Stevens Arth bx 158


Stewart Robt bx 353


Stillwell E bx 466 Stillwell Loyd bx 466


Smith Geo W Dx 188


Smith Henry bx 467


Smith Howard bx 567


Smith Jack L bx 620


Smith Jess bx 149


Smith Roy E bx 600


Smith Star T bx 414


Smotherman Jewell bx 267f


Snelling Louis C bx 3c


Siroy Arth J bx 230


Siroy Frank bx 230


Smith Clarence C bx 450


Smith Don bx 498


Smith Geo E bx 447


Shield Ray R bx 665


Shoop Neal bx 354


Shoop Saml bx S


Shultz Travis bx 477


See Harold bx 623


Semmes Edw bx 184


Shaffer Don H bx 472


Shapee R F bx 337


Shappee R C bx 181


Shenk Danl A bx 215


School District No 30 bx 319


Schuh Carl A bx 685


Scott Raymond F bx 497f


Scrafford E A bx 181d


Seamster Bonnie F bx 480


Searle Ted bx 183


May Lawrence bx 182n


Mayo Geo bx 392


McAllister M G Mrs bx 880


McCrary F A bx 189


and FUEL OIL


Simmons P S bx 693


Trumbo Loring bx 447 Tuomi Gust bx 181r Turley H bx 520 Turner Frank D bx 2n Twin Spruce bx 370 VanHorn E W bx 185


445


A. PUUSTI & CO.


"Everything in Hardware"


212-214 Taylor Av.


Tel. 841 - 842


COUNTY P. O. RURAL ROUTES (1948)


Viita Mary bx 47


White C S bx 317


Wakeman Edgar bx 14


White Ray H bx 470


Walo Willard F bx 18


Whitlieb Wm bx 835


Warden H R bx 187h


Wilkenson Frank bx 574


Warr Keith bx 404


Wilkenson John bx 622


Warren R A bx 94


Willener H C bx 100


Watts Frank W bx 260


Willener L B bx 110


Watts J W bx 27 Weaver Edna bx 174


Williams Mose bx 152


Weaver Jess bx 174


Williams Walter bx 810


Webb Harry bx 664


Williamson L M bx 488


Webber Geo bx 681


Williamson Paul W bx 488


Welch Fred bx 698


Wofford Earl bx 330


Weller A J bx 138


Wooden Frank bx 471


Wendland Walter bx 342


Workman Morgan bx 496


Wheatley Frank bx 663


Ysland John bx 204


Wheatley Oscar bx 115


Yuill John G bx 405


Wheatley Robt bx 696


Zinn Irene bx 395


MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS


OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH


253


UNION F


VOORWEAF->W


N' S


PACKING CO. 1 324 TAYLOR AV. TELEPHONES


109 and 110


Weidler Hazel bx 602


Wise Geo bx 264


Wetsel Elmer E bx 181d


Williams F I bx 152


446


Astoria


196 12th


Phones: 461-463


efrigerators ecords


anges adios


R


NORTHWEST APPLIANCE CO. BREWER BILLIE COMPANY


THIS DIRECTORY Represents the City and Its Business Interests ARE YOU PROPERLY LISTED ?


MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH


The City Directory


places the city on the map and is its only representative to the world beyond its own gates.


! It is the city's catalogue of business and represents the city, its citizens and institu- tions in every corner of these United States.


" It is the logical means of publicity in advertising the city, its manufacturing in- dustries, its advantages and resources.


! The men who direct the affairs of pro- gressive and up-to-date business institutions recognize the fact that the City Directory tells the story of the city's life and keeps it before the public as no other publication does or can.


Its Classified Business Section furnishes a list of all trades, professions and pur- suits, constituting a special trade directory or buyers' guide and is the best advertising medium on earth.


CITY


DIRECTORY


Directions to Business Enterprises of the ~ Locality-


1


Street Guide and Directory o


Householdkrs


BROWN'S MILL


HILL'S HOUSE


The Alphabetical Section ---


A guide to the popu- lation, its activities and addresses.


The Buyers' Guide ---


To the commercial, professional and in- dustrial interests.


The Classified Section ---


A guide to the many business interests, ar- ranged under typical headings.


The Householders' Guide ---


A guide to the streets and avenues and the residents and tenants thereon.


The Guide Post to the City.


Is Never Further Removed From You Than the Nearest City Directory


Anything and Everything you might wish to learn as regards the civic, social, commercial or industrial life and phases of the community is therein, at your finger tips, in a concise, correct, non-partisan, and detailed manner. The informa- tion is completely standardized in order that it may be just as easy for you to find what you wish to determine in any City Directory, as in the Directory of your own city.


For free access to the books of other cities visit the nearest City Directory Library. A list of the City Directory Libraries, together with a privilege card will be sent you upon request to


R. L. POLK & CO. POLK DIRECTORY BLDG.


431 HOWARD ST.


DETROIT, MICH.


X


CITY DIRECTORY USES


1. SALES PROMOTION:


a. Sales Analysis-


Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.


b. Leads-


Determining proper official to approach for sales interview. The alpha- betical listing for each business and professional concern, shows the names of the owners, partners or officers.


c. Selected districts-


Determining parts of city best suited for increasing business. The House- holders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.


d. Building mailing lists and direct mail campaigns ---


1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the terri- tory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% iist of the territory desired.


2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doctors, lawyers, printers, garages, auto dealers, furniture stores, contractors, etc., can be found in this classified directory section.


3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.


Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you » complete and accurate list for the entire city.


2. CREDIT:


a. Verifying customer's statements and information.


b. Information about customer.


Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.


c. Determining character and stability of applicant for credit.


This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quick- ly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.


Y


FOR EVERY BUSINESS


d. Identifying applicant and applicant's references.


The alphabetical directory gives complete information for each individ- ual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.


e. Collecting accounts.


Tracing and locating debtor. Locating other members of debtor's family or relatives.


3. DELIVERY AND SHIPPING:


a. Routing-laying out route for delivery.


Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.


b. Obtaining correct addresses.


Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.


c. Locating streets, buildings, un-numbered houses.


A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.


4. PURCHASING:


The complete classified business section in the back of this directory. makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official or firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.


5. GENERAL INFORMATION:


The Alphabetical Directory lists-Persons' full name and correct spell- ing, occupation, where employed, street address or residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing part- ners, all individual business showing proprietor. All public officers, clubs, associations, etc.


The Householders' Street Directory shows every street-a description of its location, all occupations on each street, the ownership of the property and all intersecting cross streets.


The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.


89.75.4


Z


Pacific Machine and Blacksmith Co., Inc.


General Machinists and Blacksmiths


· Boiler Work - Electric and Acetylene Welding · Diesel and Steam Engineers · General Marine Repairs 14th and Bond Tel. 1182 ASTORIA, ORE.


Astoria Branch United States National Bank of Portland, Oregon Every Phase of Modern Banking 555 DUANE Cor 12th TELEPHONE 197


Member Federal Deposit Insurance Corporation


YOUR CITY DIRECTORY ADVERTISEMENT


* Establishes Prestige


* Provides Vita! Information


* Identifies You Permanently * Describes Your Products


Be Sure You Are Well Represented


LUCE FUNERAL HOME


TELEPHONE 5


531 Franklin (Between 11th and 12th) ASTORIA




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