USA > Oregon > Clatsop County > Astoria > Polk's Astoria City Directory 1948 > Part 43
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Winters Ailie RD1 bx 668
Winters Ethel Mae RD1 bx 546
Winters Harlyn RD1 bx 622
Winters Oscar RD1 bx 666
Winters Uno RD1 bx 666
Winters Wm RD1 bx 667 Wirkila AI RD1 bx 742 Wisbeck Wm RD1 bx 924
Wogberg Allan RD3 bx 721 Wogberg Otto RD3 bx 720 Wolfgram Maurice RD1 bx 639 Wood Horace RD1 bx 649 Woods Cath Mrs RD1 bx 679
Wright R J RD3 bx 596
Wullger David RD1 bx 672 Wullger M J RD1 bx 653 Wuonala A RD2 bx 802 Wuonala Nestor RD2 bx 730 Wuopio Maria Mrs RD1 bx 18
Wuori Chas RD3 bx 181 Wuori Kris RD3 bx 750 Wuori Lydia RD3 bx 560
Yost P L RD2 bx 676 Young A Chas RD4 bx 605
Young Dan A RD1 bx 843
Youngs Bay Bridge RD3 bx 21
Youngs Bay Water RD3 bx 130
Youtsler Bismarck RD1 bx 870
Yrell Reuben RD4 bx 616
Yueka Thos RD1 bx 851
Ziak Robt RD4 bx 506
Zorich Nick RD1 bx 772
Zundel Afton RD3 bx 136
Zwenbergen Wm D RD3 bx 699
SEASIDE ROUTE No 1
Adams Ted bx 144 Aleinus W bx 54 Anchor Inn bx 216 Banta Geo bx 190 Beard J C bx 485
Betzer Ray bx 217n
Boehm Frank bx 200
Bowdler Don bx 170
Bowser Ed bx 237
Bulletset Frank bx 23
Byers V C bx 515 Cauley Douglas bx 95 Chase Arth Cole Emmett bx 24
Emerson Nancy bx 121a
Erickson Dan bx 82 Fahlstrom John bx 113 Foster Lawrence bx 112 Gaittens Arth bx 122 Gantenbein Gustave bx 490 Gassner Fritz bx 100 Gibson E R bx 500 Gillette Norman bx 450 Hansen Henry bx 145 Hansen John O bx 110 Harrison C L bx 90 Helland Peter
573
COMMER-
CIAL
TE 1047
ERICKSON
FLORAL CO.
Flowers for all Occasions
441
ASTORIA BRANCH First National Bank of Portland Complete Banking Service for the Lower Columbia
COUNTY P. O. RURAL ROUTES (1948)
Hook John bx SÍ
Bush J
Isle Laurie bx 46
Butts E M
Johanns John bx 225
Carter E W Mrs
Jorgenson John bx 150
Christophel J C
Justin Frank bx 65
Crab Broiler Daggatt W
Kemhus Clinton bx 30
Deil Paul
King L L bx 126
Kloester Helmer bx 149
Kullan J bx 550
Kuper Karl bx 217r
Dyer J E
Lampi Paul bx 45
Falkner Nels
Lamser Louis bx 512
Fetters Ted Mrs
Lassila Andw bx 75
French Guy
Lassila Wilfred bx 30
Goodin V
Lindtner John bx 545
Hammond H
Maine Raymond bx 435
Hansen H
Mannila Anna bx 35
Hansen E W
Maxwell Lulu bx 420 McConnell J H bx 475
Harmon Dorothy
McCormack L A bx 87
Harmon M D
McCulley Wm bx 185
Harmon M G
McDowell Frank bx 180
McDowell Walter D bx 199
Harper H
McGowen John T bx 518
Harris K
McInnis Chas A bx 516
Harrod W E
McMillen Hayes bx 125
Hartill Chas
Millikan Benson
Hershey Marie
Nelson Wm bx 520
Noland Ed RD1 bx 111
Norlander Eric bx 525
Nutter G W bx 155
Horecny E
Horecny L Horecny Mitchell
Horecny Steve
Hurd D L
Olson Walter bx 106
Ostman Carl bx 45
Ostman John bx 55
Palmer W D bx 540
Palmrose Ida bx 26
Palmrose Wm bx 26
Johnson Emma
Johnson Nellie T
Johnson W W
Jordan C
Royce Orlen bx 215
Sanders Dale bx 222
Schulte Henry bx 135
Kite Kenneth
Klain Emil
Kolmaier F G
Kozlosky Leo
Lai Hong Lantz Ben
Larson John
Layton Ben
Layton V E
Lazott Harry
Lemke Emil
Lindstrom Mark
Linney E H
Lodge The
McCurdy L Meisegeir R
Miller Wmi B Milner Evelyn Morel Paul
Mulligan Jesse Mrs
Neracnicum Guard Station
Neitzle H L Nelson W J
Nickolson H
Nordmark Harry
Norgren M Norgren F
Bany Joe Beerman Creek Dairy
Bell A H Boarman M Bowman Chas Bradburn D
SEASIDE HAMLET ROUTE
Allen W K
Auner Lawrence
Bany F
Bany Grace
Bany Helen
Walker A J Whalen Jas bx 123
Wilson H O bx 4
Windgardner Amos bx 124b York Don bx 35
Kemp H King L O
Smith E T bx 217
Smith L R bx 124
Smith Roscoe bx 550
Snook L P bx 133
Starr J J bx 400
Sult Ray bx 120-121
Sundquist John bx 20 Sundquist John D bx 127
Tate Henry bx 109 Teeple Wm bx 114
Thomas A H bx 219
Thomas A J bx 224 Truesdell Leo bx 121a
Jackson Gaylord
Jacobson A E
Jenks Ethelyn
Johnson A H
Johnson Elinor
Ralston Ernest bx 175 Riggin Frank bx 165 Ross B L bx 112a
Hill Helen
Hill Walter
Homm Helen
Olson Ben E bx 60 Olson Chas bx 105 Olson Elmer
Olson Mary Mrs bx 70
Harmon Win
Miller W E bx 480
Henry Chas
Golf View Motel
Lewis L L bx 229
Groat Jim
Harmon Leland
Lampi Oscar bx 40
Doak Oliver Dooley Benny Dooly M F Dunkin J B
Keller Harry bx 216
Ober Douglas Ord way Geo Painter C L Patterson H R Patterson T R Perrin Herbt Redborg Darrel
Shipley Wm bx 143
Shook Inez bx 104
442
BUILDERS SUPPLY CO.
LUMBER - MILLWORK - PLUMBING SUPPLIES Fuller Paints - Masonry Materials - Builders' Hardware 777 Commercial at 18th ASTORIA, ORE. Phone 134
(1948) R. L. POLK & CO.'S CLATSOP
Seaside Hamlet Route-Continued Reed Ruth Ritter Warren Sargeant M D Scaling Henry Schuchert Flossie Silver R A
Bradley J C bx 65 Brainerd S H bx 850 Braiser Hazel bx 337 Braiser Ruby bx 337 Braley Guy bx 330 Breyman Albert E bx 636
Sly Harry Smith C A
Brown Eudrus bx 422
Bryan R E bx 281
Smith Carol Smith Gladys Smith Jerry
Bryant Ralph bx 159
Smith Jim
Buffington John bx 400
Smith Ned
Buhl Fred G bx 866
Smith Virginia
Burgy Marvin C bx 646 Burtaw Harry bx 449n
Smith Wayne Stark Floyd
Cameron Earnest bx 233 Cameron Robt bx 234 Camm Mae bx 181k
Sullivan H O
Campbell C K bx 173
Tucker S
Campbell Solon bx 831
Turnow W B
Underhill Lawrence
Underhill Ralph
Watson Kenneth
Cassidy R F bx 819 Chadwick A C bx 500
Wedel J Wells E P
Wells John R
Chadwick Fred bx 500 Chadwick Wm bx 500 Chance John R bx 130
White Harold
Chapman Carl B bx 866
Willey Ed Wilson Jed Windsor H L
Yuill Wm
WARRENTON ROUTE NO. 1
Abel Jas L bx 191
Adair John bx 624
Adams Cecile bx 623
Adams K D bx 203
Adams Lillie bx 404
Adams Van C bx 704
Akers Thos J bx 385
Alsman Clyde bx 198 Alsman Wm bx 154
Anderson Arth A bx 382
Anderson E W bx 694
Anderson Helen bx 5
Andrich T P bx 618
Astoria Golf & Country Club bx 536
Atkins Luther bx 566
Atwood Ben B bx 74
Baldwin Emerson bx 316
Bane C E bx 76x
Barlow G C bx 707
Barnes L R bx 642n
Bartlett R R bx 398
Bates E G bx 630 Bayerd F G bx 834 Beatty A M bx 195
Beatty Angus bx 78
Beatty Angus J bx 74
Beckwith D E bx 3f
Beeler Cora bx 707 Beeley H H bx 574r
Dawson Seymore bx 624
Beemer Chas H bx 181e
Bender Geo J bx 646
Benson Alameda bx 405
DeLore Rosemary bx 76r
Berg Kenneth S bx 246
Diercks F W bx 641c
Beyers Earl bx 236
Birch Evelyn bx 38 Birch Impi bx 38
Birkholtz Joe bx 270
Bix Harry bx 70 Black Sherley H bx 114
Blake Albert bx 182 Bollinger Donald bx 698 Bonar Howard bx 536 Borgan Cliff A bx 451 Bosshart Jacob bx 313 Bosshart Rudy bx 508 Bower Jess L bx 850 Boyce John bx 266 Boyle Don bx 10 Boyle Ed bx 408
Doney Kenneth bx 186n
Drury Chas bx 520 Dunning L D bx 838 Earl Wm R bx 604
Eckstein Hazel bx 476 Eggelston Ella bx 324 Ehrlich M bx 882 Ekstrom A S bx 484 Ely Claude bx 95 Ely R W bx 91 English Elvin bx 273 Erickson Ingve bx 695 Estabrook Harry bx 685
Colgan L K bx 135 Collard Harry W bx 195 Cone M A bx 344
Connelly J C bx 412 Connelly Wm bx 412
Constantine Paul bx 880
Convill Edmund G bx 164
Cook Frank Mrs bx 275 Cook T B bx 275
Cox Claude bx 2 Cox Flossie M bx 2 Cox Jas C bx 616 Crab Pot bx 209
Crump Robt P bx 494
Crump Roy G bx 494 Culp Harry F bx 320 Culver Walter G bx 690
Cummings C E bx 80
Cummins Edna bx 496
Cummins Ernie bx 496
Cunningham Herbt bx 532 Curnow Wm E bx 333 Daily Frank bx 395
Dalquist Gust bx 140 Davidson R L bx 171 Davis Homer bx 53 Davis Ruby bx 85
Deane Waldo bx 335 Dellinger J S bx 674 Dellmore Cranberry Co bx 674
Diercks M F bx 641c Dobson J R bx 138b
Doney Frank bx 474
Cherry H E bx 400 Christensen June bx 180 Christensen N P bx 5c Clark T F bx 510 Clatsop Clam Co bx 227
Clement A R bx 357
West Paul
Campbell T O bx 173 Carrington H W bx 3h Carter A A bx 77
Stark Iris
Stuart Frieda
Brim Cecil bx 464 Brons H W bx 46
Buchanan Wm R bx 38b
443
THIS DIRECTORY Represents the City and Its Business Interests
ARE YOU PROPERLY LISTED?
COUNTY P. O. RURAL ROUTES (1948)
Evans Thos bx 492 Fader M L bx 5f
Falconer Ernie bx 268 Falleur Larry A bx 166 Falleur Raymond bx 574n
Falleur Virgil R bx 166
Hutton E L bx 8371 Illum Fred S bx 218 Ivy Park bx 385 James J bx 812 Jamison J W bx 64 Jarvis Dora bx 395
Jefferis Geo C bx 585
Jennings Florence bx 183
Johnson Chas bx 29
Johnson Chas bx 432
Johnson Dean bx 353
Johnson Rose bx 623
Johnson S bx 623
Johnson W T bx 144
Jones D W bx 680
Jones Harvey H bx 385
Jones Lloyd bx 27
Joseph Reta bx 264
Judkins Jennie bx 164
Judkins L bx 164
Fuller C W bx 171
Julian Frank bx 658 Kallio Arvo bx 658
Galusha Chas D bx 416
Kallio John bx 658
Kelley Geo E bx 369k
Kelly S E bx 181e5 Kelson Clarence bx 128
Kemp Calvin bx 199
Kemp Walter bx 199
Kerr J A bx 890
Kiger Thos H bx 153
Kindred Chas bx 325
Kindred Oscar bx 326
Kizer Geo P bx 253
Knutson O P bx 75
Kondraski Dominic bx 605
Kotaniemi Carl bx 193
Krebs W H bx 708
Kruse Fritz bx 657v
Lacher B bx 479
Lagus Werner bx 432
Lahti Wayne S bx 55
Lake Park Dairy bx 408
Lamb Ralph D bx 438
Lampert Ruth C bx 85
Landis A L bx 368
Landon Maggie bx 449n
Lanier Murray bx 175 Lapp Paul M bx 192
Larsen Jas bx 472n
Larson Gordon G bx 438
Larson Hans J bx 177
Leader Donald bx 514
Leavitt Lester S bx 472e
Lee Don bx 487 Lee Robt E Dx 488
Leonard R L bx 666
LePere Fred A bx 837
Levins Roy M bx 385
Lindsley Bettylou bx 39
Little F J bx 507 Lobdell May bx 133
Loland Donna bx 663 Loomis Lloyd bx 710 Lorin W H bx 174
Lucas J F bx 689 Ludtke Ira bx 452
Luoma Arvid bx 654
Luoma Gust bx 651
Luttrell Albert bx 385
Luttrell Clifford bx 4c Luttrell E bx 385 Luttrell Lloyd bx 72
Mabry Pearl bx 463 Machin Ernest bx 203
Mack Sales Co bx 406
Maize E R bx 3n Maize Mildred bx 399
Maize Wm T bx 4 Maki Leonard bx 855n
Malarkey D G bx 266 Marble E S bx 367 Martin Lloyd bx 701 Mathews J O bx 706 Mattila Fino A bx 54 Mattson H J bx 5
14TH and BOND
Pacific Machine & Blacksmith Co., Inc.
Telephone 1182
ASTORIA, OREGON
Farner Rosala bx 273 Fee Cath bx 300 Fegles Chas S bx 244
Fieselman A HI bx 446 Filby Anna bx 22
Filppula Anna bx 22 Fisher Glen bx 15:
Fitzgerald Beuford E bx 239a Fitzimmons E E 5x 181e5 Folk Rudy bx 22 Fowee Henry A bx 402 1francis Warren bx 262 Franz Jos bx 856 Fraser Wm J bx 352 Frederson Fied bx 863
Gardner Everett H bx 310 Garriott Freeman bx 148 Garrison Frank E bx 199 Gaunt Grace bx 129 Geer Jack H bx 182n Gerrans Gussie bx 837 Gipson H E bx 485 Girdler R W Dx 188 Glover R bx 703 Goodrich G L bx Ter Gorden Jack bx 825 Gould Albert L bx 476 Gould Earl bx 352 Griffen J W bx 189 Groat Everett bx 303 Gronnel Earl bx 150n (lunderson John bx 656
Haag Peter bx 666 Hacking Chas bx 138 Hagen J K bx 200 Haire Gilbert bx 375 Halferty Frank bx 160 Halferty Kate RD1 bx 335 Halferty O bx 100 Halferty Orren Mrs bx 335 Hall Erle A bx 566 Hamilton H S bx 473 Hancock Jessie bx 842 Hansel Nettie bx 458 Hansen Jas bx 810
Harmon Sol bx 290 Harmon Vera bx 175 Harshberger A bx 568 Hart E C bx 92 Harvey Geo bx 697 Hayes Ben bx 497c Hayes C W bx 229 Hayes Wm bx 230 Heilman Chas bx 566b Henderson Burl bx 184
Hendrick Laurence bx 109
Henmes John bx 5a Herglund Howard E bx 522 High Elmer bx 614 High Marylee bx 591 Hill C bx 654 Hillila Chas bx 654 Hitchman £ C bx 346 Hitchman L R bx 112 Holten K E bx 274 Home Appliance Co bx 141
Howe Cleve B bx 43 Hubbard Ed bx 181d Huckleberry R C bx 609 Huddleson A B bx 276 Hughes W A bx 120 Huhtanen Chas bx 277 Humpshires J W bx 151n Hunsinger Geo bx 245 Hurlbutt Fred bx 530 Hurt Homer bx 2 Huta Alvin E bx 74
444
48 5th cor. Astor
TEL.2282
COLUMBIA OILCO.
DIESEL OIL. STOVE OIL
Pacific Power & Light Company
Dependable, Low - Cost Electric Service
ASTORIA 422 Commercial Telephone 2700
320 Broadway Telephone 275 SEASIDE
(1948) R. L. POLK & CO.'S CLATSOP
Warrenton Route No 1-Continued Mattson John bx 606
Rogers Wm H bx 181r
Rose M L bx 236
Rouwens Fred bx 44S
Rowland Ada bx 202
Ruska John bx 133
McBurney L S bx 185
StJaques Earl bx 145
McClelland Andw bx 174
Salmenen J H bx 652
McClelland H bx 576
Sanford Mark bx 220
Sauer Geo A bx 181
McD'Roe J bx 76v
Sauer Robt
McD'Roe M bx 76v
Saunders E Dow Dx 454
Mckay Emmett bx 20
Sawyer Wilford D bx 498
McKnight Lee B bx 497
Schneider N H bx 455n
McVae A W bx 145
School District No 2 bx 450
Mence Danny bx 461
School District No 3 bx 570
Mendenhall G W bx 828
Mentzer A bx 348
Meyer Wm bx 419
Minckley W E bx 295
Morisse Chester bx 399n
Morris Chester F bx 609
Morris Lyle bx 830
Moury Edna L bx 154
Neal Dewey bx 85 Nedry Jay bx 278
Neighbors of Woodcraft bx 158
Neland Wm bx 854
Newman Earl bx 854
Newton Minnie bx 174
Newton Ralph bx 180
Newton's Lunch bx 180
Nibaiger Fred bx 70
Nicholson H E bx 209
Niemann John F bx 472e
Niemi Hjalmer bx 659
Niete Chas W bx 566f
Norelius E E bx 143
Norris C A Dx 226
Norris Margt bx 226
Nygaard Ingvald bx 250
Nyman Geo bx 859
Oberg David W bx 885
Ocean View Cemetery bx 369k
Oja Jack bx 53
Olson Ivar E bx 676 O'Neil Cordie bx 180
Oswalt Robt L bx 207 Palo John bx 38
Pargeon Chell bx 502
Payne M R bx 424
Pearson Vern bx 3
Pederson V bx 150
Peoples Glen bx 240
Perry A bx 502
Perry L C Dx 642
Petersen Erwin W bx 304
Peterson Arnold E bx 512
Peterson Arth bx 40
Pickering C E bx 524
Pickering Earl bx 524
Pietila H W bx 186
Plummer Leslie bx 163
Poole Addie bx 530
Potter J bx 151 Potter J J bx 195a
Prescotte Anson W bx 623f
Preston Fred W bx 264
Rains L M bx 344
Raymond Chas D bx 47
Redborg R C bx 509
Reed H A bx 153a
Reed Robt R bx 37
Reed Robt W bx 570 Reifel Alice bx 335
Reischman Donald bx 815
Reischman Lyle bx 815
Reith W O bx 574 Reno Hal A bx 239
Reynolds A T bx 704 Rice S bx 139
Richmond Nancy bx 8
Rider E F bx 182f Riggs Fred bx 680 Rinne Aug bx 161
Robinson Quincey bx 227
Tagg Harold bx 506 Taylor Caryl bx 99
Taylor J C bx 235 Teague Glen bx 2g
Theisen Geo bx 840
Thomas Nettie bx 510
Thomas Wm S bx 170
Thompson Geo L bx 640
Thompson Leland bx 24
Thornberry Carl bx 239a
Thornton M E bx 136 Titus Nettie bx 620 Tolber Clifford bx 205
Stillwell Susan M Mrs bx 466
Straight E J bx 837
Stratton John H bx 475
Sturgeon Jack bx 660
Tagg Florence bx 518
Snyder Frank bx 672 Snyder Harry B bx 407
Solomon John bx 32
Solus Fay bx 696
South Willard E bx 162 Springgay Tom J bx 370
Stanford Donna bx 663
Stanley Albert bx 459
Stanley Clyde bx 181e
Stanley Harry A bx 463
Steinke L J bx 884
Stevens Arth bx 158
Stewart Robt bx 353
Stillwell E bx 466 Stillwell Loyd bx 466
Smith Geo W Dx 188
Smith Henry bx 467
Smith Howard bx 567
Smith Jack L bx 620
Smith Jess bx 149
Smith Roy E bx 600
Smith Star T bx 414
Smotherman Jewell bx 267f
Snelling Louis C bx 3c
Siroy Arth J bx 230
Siroy Frank bx 230
Smith Clarence C bx 450
Smith Don bx 498
Smith Geo E bx 447
Shield Ray R bx 665
Shoop Neal bx 354
Shoop Saml bx S
Shultz Travis bx 477
See Harold bx 623
Semmes Edw bx 184
Shaffer Don H bx 472
Shapee R F bx 337
Shappee R C bx 181
Shenk Danl A bx 215
School District No 30 bx 319
Schuh Carl A bx 685
Scott Raymond F bx 497f
Scrafford E A bx 181d
Seamster Bonnie F bx 480
Searle Ted bx 183
May Lawrence bx 182n
Mayo Geo bx 392
McAllister M G Mrs bx 880
McCrary F A bx 189
and FUEL OIL
Simmons P S bx 693
Trumbo Loring bx 447 Tuomi Gust bx 181r Turley H bx 520 Turner Frank D bx 2n Twin Spruce bx 370 VanHorn E W bx 185
445
A. PUUSTI & CO.
"Everything in Hardware"
212-214 Taylor Av.
Tel. 841 - 842
COUNTY P. O. RURAL ROUTES (1948)
Viita Mary bx 47
White C S bx 317
Wakeman Edgar bx 14
White Ray H bx 470
Walo Willard F bx 18
Whitlieb Wm bx 835
Warden H R bx 187h
Wilkenson Frank bx 574
Warr Keith bx 404
Wilkenson John bx 622
Warren R A bx 94
Willener H C bx 100
Watts Frank W bx 260
Willener L B bx 110
Watts J W bx 27 Weaver Edna bx 174
Williams Mose bx 152
Weaver Jess bx 174
Williams Walter bx 810
Webb Harry bx 664
Williamson L M bx 488
Webber Geo bx 681
Williamson Paul W bx 488
Welch Fred bx 698
Wofford Earl bx 330
Weller A J bx 138
Wooden Frank bx 471
Wendland Walter bx 342
Workman Morgan bx 496
Wheatley Frank bx 663
Ysland John bx 204
Wheatley Oscar bx 115
Yuill John G bx 405
Wheatley Robt bx 696
Zinn Irene bx 395
MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS
OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
253
UNION F
VOORWEAF->W
N' S
PACKING CO. 1 324 TAYLOR AV. TELEPHONES
109 and 110
Weidler Hazel bx 602
Wise Geo bx 264
Wetsel Elmer E bx 181d
Williams F I bx 152
446
Astoria
196 12th
Phones: 461-463
efrigerators ecords
anges adios
R
NORTHWEST APPLIANCE CO. BREWER BILLIE COMPANY
THIS DIRECTORY Represents the City and Its Business Interests ARE YOU PROPERLY LISTED ?
MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH
The City Directory
places the city on the map and is its only representative to the world beyond its own gates.
! It is the city's catalogue of business and represents the city, its citizens and institu- tions in every corner of these United States.
" It is the logical means of publicity in advertising the city, its manufacturing in- dustries, its advantages and resources.
! The men who direct the affairs of pro- gressive and up-to-date business institutions recognize the fact that the City Directory tells the story of the city's life and keeps it before the public as no other publication does or can.
Its Classified Business Section furnishes a list of all trades, professions and pur- suits, constituting a special trade directory or buyers' guide and is the best advertising medium on earth.
CITY
DIRECTORY
Directions to Business Enterprises of the ~ Locality-
1
Street Guide and Directory o
Householdkrs
BROWN'S MILL
HILL'S HOUSE
The Alphabetical Section ---
A guide to the popu- lation, its activities and addresses.
The Buyers' Guide ---
To the commercial, professional and in- dustrial interests.
The Classified Section ---
A guide to the many business interests, ar- ranged under typical headings.
The Householders' Guide ---
A guide to the streets and avenues and the residents and tenants thereon.
The Guide Post to the City.
Is Never Further Removed From You Than the Nearest City Directory
Anything and Everything you might wish to learn as regards the civic, social, commercial or industrial life and phases of the community is therein, at your finger tips, in a concise, correct, non-partisan, and detailed manner. The informa- tion is completely standardized in order that it may be just as easy for you to find what you wish to determine in any City Directory, as in the Directory of your own city.
For free access to the books of other cities visit the nearest City Directory Library. A list of the City Directory Libraries, together with a privilege card will be sent you upon request to
R. L. POLK & CO. POLK DIRECTORY BLDG.
431 HOWARD ST.
DETROIT, MICH.
X
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining proper official to approach for sales interview. The alpha- betical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The House- holders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns ---
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the terri- tory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% iist of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doctors, lawyers, printers, garages, auto dealers, furniture stores, contractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you » complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quick- ly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
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FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each individ- ual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory. makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official or firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spell- ing, occupation, where employed, street address or residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing part- ners, all individual business showing proprietor. All public officers, clubs, associations, etc.
The Householders' Street Directory shows every street-a description of its location, all occupations on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
89.75.4
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Pacific Machine and Blacksmith Co., Inc.
General Machinists and Blacksmiths
· Boiler Work - Electric and Acetylene Welding · Diesel and Steam Engineers · General Marine Repairs 14th and Bond Tel. 1182 ASTORIA, ORE.
Astoria Branch United States National Bank of Portland, Oregon Every Phase of Modern Banking 555 DUANE Cor 12th TELEPHONE 197
Member Federal Deposit Insurance Corporation
YOUR CITY DIRECTORY ADVERTISEMENT
* Establishes Prestige
* Provides Vita! Information
* Identifies You Permanently * Describes Your Products
Be Sure You Are Well Represented
LUCE FUNERAL HOME
TELEPHONE 5
531 Franklin (Between 11th and 12th) ASTORIA
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