USA > Pennsylvania > Butler County > American agriculturist farm directory and reference book of Butler County Pennsylvania, 1916 > Part 23
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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10
15
20
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1 Apr.
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11
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24
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:
26
26
= 1 May
.
10
15
20
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..
14
19
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2.4
29
4 Oct.
12
16
21
21 26
..
7 12 17
. .
17
15 20 25 30
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25
...
30
=
13 18
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8
14 18
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. .
1 Dec.
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11
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1 June
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16
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11
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16
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11
21 26
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31 5 June 14
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19
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12 17
. .
13 ..
19
24
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29
3 June
..
1× ....
25
.6 5 Dec. 26
31 5 Aug.
25 30
.. 6 July
13
..
..
17
19
24
..
30
4 Jan. .. 9
25 30 4 Sept.
24
..
19 25
..
2 Nov.
. .
12
17
-1
Mar.
12
17
.. ·)·)
1 Nov.
..
11
..
May 28
31
.. 5 June 10
10
15 20
..
20 25
=
Nov.
..
8
23
..
..
4 June 9
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:: 1
..
..
Date of Serving
30) Days 21 Days
9 June 14 Apr.
14
..
19 24
4.
13 ..
16
21
26
5 Nov. 10
26 I July
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..
..
29 I JJuly 9
AHA.
11
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18 ..
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11 16
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28 2 Sept.
13
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2 Ang. 23
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28
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16 21 26
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Oct.
..
12
2 Apr.
4 Oct.
9
..
4 Sept.
16
21
25
..
30
.. 5 Mar. 24
..
..
26
2 Dec.
..
11
16
12 17
12
9
. .
. . . .
1 Sept. 22 ..
27
..
17
2 Apr.
1-
12
..
..
27
30
4 Apr.
.
10
15
20 25
15 20
20 25 30 .. 30 4 Feb. 10
2 Mar.
9
15
20 25
..
11 16
26
31
.. Aug.
..
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. 1
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6
11
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31 5 Apr.
3 Feb. 8 13
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28
..
May 10 15
29 3
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c.
11
11
..
.. 21 . . 26 31 5 Feb.
..
Mar.
: Dec. ×
31' 5 Feb. 10
11
16
S.
..
2% Oct. 3 Nov.
1 Jan.
6
11
19 ..
26
Goat
Guinea Pig 21
32 ..
Goose 30
Duck 29
..
Pigeon
1S
Pigeon
16
". 300 =
COW
265
145
.. 154
Mare
340
The average duration of the period of gestation in domestic animals is as follows:
116 days
Rabbit 30
Turkey
Dack
4 May ..
....
..
..
13
" Aug.
..
11
16
3 July 21 26
18
21
1-
17
..
..
17
..
. .
1 Oct.
152 Day-
116 Days
5 July
3 Dec.
..
..
10
..
1 Mar. 6
..
1S
30
258
CLASSIFIED BUSINESS DIRECTORY
Pierce Avenue Nurseries
JAMES R. PIERCE, Proprietor
PIERCE AVENUE BUTLER, PA.
HARDY TREES, SHRUBS AND PLANTS MAPLE TREES
For Street Planting a Specialty, and Remember We Are Selling BUILDING LOTS
Right here in the heart of this; one of the greatest Indus- trial districts in Western Pennsylvania.
THE CAR WORKS
are now booming, and the Pierce Plan of lots is right here at the door.
With two street car lines, paved streets and more than $100,000.00 worth of buildings (principally brick) now on the property and much more planned and underway. Now is the time to buy, before the prices advance.
JAMES R. PIERCE
Peoples Phone 227-A Butler, Pa.
The Independent Natural Gas Co.
Offices: 2nd Floor Reiber Block
117 E. JEFFERSON ST., BUTLER. P.A.
Phones I Peoples 369-A. ¿ Bell 173-J
Mrs. Mary Landers Whitehill Manufacturer of HAIR GOODS
Wigs and Toupees a Specialty
Human Hair Goods of the VERY BEST QUALITY at reasonable prices. Switches, Wigs, Braids, Transformations, etc. Special work from Combings. Com- plete line of Hair Nets.
We have a large stock in all shades and textures and can match your hair exactly. Particular women purchase their Coiffures from us.
We will please you in both quality and price. Come and see.
107 SOUTH MAIN STREET, BUTLER, PA.
259
BUTLER COUNTY
L. S. McJUNKIN & COMPANY
INSURANCE and REAL ESTATE
Fire, Life, Accident, Liability Compensation, Mortgage Loans 126 E. Jefferson St. Butler, Pa.
ALWAYS GOOD BICKELS GOOD SHOES
Bickels Shoe Store
128 S. MAIN STREET
BUTLER, PA.
BERGER'S SAXONBURG, PA.
EVERYTHING FOR EVERYBODY
OVERLAND AUTOMOBILES, FAIRBANK MORSE GASOLINE ENGINES. I. H. C. FARM IMPLEMENTS, GASOLINE AND OILS. AUTO SUPPLIES. DRY GOODS, GROCERIES, ETC. (SPECIALTY) CHURNGOLD OLEO- MARGARINE.
We Are GREEN AND YOUNG BUTLER, PA.
260
CLASSIFIED BUSINESS DIRECTORY
Planting Table for the
A digest of the experience of the best farm- handling the various crops. The seeding miles north or south of the P-Potash, Ph-Phos-
Crop
Seed per acre
Seeding Season
Seeding Methods
Alfalfa
15-25 1bs
May or Aug.
Artichokes
2- 3 b11
May-June
Barley
6-10 pks
Apr-May
Broom Corn
4- 6 pks
May-June
Buckwheat
2- 3 pks
June-July
Beans (field)
6- 8 pks
June-July
Clover, red
10-16 lbs
Feb-May
alsike
12-20 1bs
Apr-May
crimson
12-15 1bs
July-Sept
Corn
1- 4 pks
AApr-June
Cotton
10-14 1bs
Apr-June
Cowpeas
fil- 2 bu
May- Aug
Flax
2- 5 pks
May June
Grasses, orchard.
2- 3 bu
Apr or Oct
blue
10-15 1bs
Sept or Oct
Hemp
4-15 1bs
Apr- July
Hops
2,000 roots
Apr-May
Hills 7x7 ft
Fafir orn
6- 7 lbs
May- July
Millet
2- 6 pks
May- July
Oats
4- 8 pks
AApr-June
Peanuts
4- 8 pks
May- June
Rows 3 ft wide
Potatoes
8-1 bu
May-Aug
Rape
2- 3 1bs
July-Aug
Rice
1- 8 1
Mar-May
Drill, broadcast
Rvc
Drill. broadcast
Sorgliinn
1- 3 pks
May-June
Seed broadcast
Soybeans
2- 3 pks
May-June
Rows 25-30 in wide
Sugar Beets
15-115 1bs
Apr-May
Rows 18 in apart
Sugar Cane
I tons canes
Sept -Mar
Row 5-7 ft wide
Tobacco
5,000 plants
May- June
Rows Bft wide
Vetch
Aug-Sept
Broadcast
Wheat
4- 6 pks 5- S pks
Oct-Nov
Broadcast
Broadcast Hills 3 ft wide Drill, broadcast 6 in apart in row Drill, broadcast 4 in apart in row Broadcast
Broadcast Broadcast
Rows orh ills. 3 1-2 ft wide Rows 4 ft wide Rows 30 in wide or broadcast Rows 30 in wide or broadcast
Broadcast Broadcast Broadcast
3 ft in rows Broadcast Drill, broadcast
Rows 3 ft wide Broadcast or rows 30 in wide
Apr-Sept
261
BUTLER COUNTY
Most Important Field Crops
ers of the United States as to methods of season is given for localities within 100 latitude of the Ohio River. phoric acid, N-Nitrogen
Soil Requirements
Tillage Requirements
Fertilizer Requirement
Common range of yields per acre
Fertile loam
P and Ph
3-S tons hay
Well-drained loam
Clip weeds Surface plowing
Manure
275-1,000 bu
Fertile clay
After clover
Strong P
30-60 bu
Rich loam
Frequent, shallow
Manure
400-100 lbs brush
Medium loam
P and lime
15-40 bu
Dry clay loam Clay loam
Frequent, shallow After grain
Lime and P
1-3 tons hay. 1-4 bu seed
Moist loan Clay loam
With grasses
Fine seedbed
Lime and P
8-12 bu seed
Fertile loam
Frequent, shallow
N. P and Ph
25-75 bu
Deep loam
Surface plowing Light plowing
Ph and P'
200-500 1bs s-10 bu seed, 2-3 tons hay S-15 bu seed
Rich deep loam
N. no manure
Manure
Pasture
Manure
Pasture
Manure
500-1,500 1bs fiber
Rich loam
Light plowing Frequent, shallow
Manure
:0-50 bu
Sandy loam Rich loam
N. Ph or manure
30-60 bu
Sandy loam
Shallow
P and Ph 60-100 bu
Rich sandy loam
Frequent, shallow
Rotted manure
75-300 bu
Rich loam
Manure 30 tons forage
Clay loam
V and Ph
25-40 bu
Dry loam
Manure
3-15 tons
Light loam
Manure or N. Ph and P
Sandy loam
Frequent, shallow
P and Ph or Manure
10.14 tons
Rich loam
Shallow plowing Shallow plowing
N and Ph V and P and Ph
20-30 tons
Rich loam
Sandy loam
l' and Ph Ph and N and P
700-1,200 1bs 2-3 tons hay 12-30 bu
Rich loam
Manure 25-30 bi
Rich loam
Shallow Shallow
Manure
600-1.200 1bs
Rich loam
Ph. P and N
Loose loam
P and Ph
20-35 bu
Lime and P
1-4 tons hay 1-3 tons hay,
Rich clay loam Limestone clays Loose loam
20-25 bu
12-20 bu
262
CLASSIFIED BUSINESS DIRECTORY
WHEN YOU BUILD
Specify
DAMBACH LUMBER AND MILLWORK
You Will Get the Best
For forty years we have been furnishing woodwork for good homes.
Experience has taught us features that home owners call best. This experience is at your service and, if you contemplate building it will be to your advantage to call at our plant to inspect our products in the making, and to let us furnish you with an estimate.
The EDWARD DAMBACH CO.
EVANS CITY, PA.
Bell Phone 26
Peoples Phone 9
263
BUTLER COUNTY
Distances from Butler To
Adams Station 11
Bakerstown 20,5
Keown
28
Beaver Falls 32
Lyndora
1.5
Boydstown
Mars
18.5
Bruin
20
Marwood
7
Buffalo
202
McConnell's Mills
22
Cabot
8.5
Md. Creek Falls 23
Cambridge
82.5
Meadville
65.5
Chicora
12
Mercer Direct
32
Clarion
16.5
Mercer
3.5.5
Cleveland
210
Mt. Chestnut
5
Conneaut Lake
10
North Washington
17
Country Club
North Oakland
Culmersville
17
New Castle
29
Dorseyville
23
Oil City
29
East Brady
21.5
Oneida
Eau Claire
25
Parker
28
Fast Liberty
Petersville
Edinboro
59
Eldorado
21
Portersville
15
Frie
115
Pittsburgh
37
Evans City
14
Prospect
9
Franklin 13.5
Sarver
9,5
Freeport
19
Saxonburg 9
Greece City
9
Sharpsburg
30:5
Grove City
29.5
17.5
Greenville
53
Hannahstown
9
Stonehouse
13
llarmony 16
Harrisville
23.5
Thorn Creek
5.5
Ilerman
5
Titusville
Unionville
6.5
Valencia
16.5
Jefferson Center
2
Worthington
15.5
50
Sharon
Tarentum
26
Hooker 12
Jacksville 22
Whitestown
13
Kitanning
22.6
Karns City
15
31.5
Petrolia
12
Slippery Rock
264
CLASSIFIED BUSINESS DIRECTORY
FRED PEFFER EVANS CITY, PA. Peoples Phone 3 - A Lock Box 253
SEE FRED PEFFER
FOR
Best Makes of Pianos and Player Pianos, Musical Goods, Etc.
Special attention given to Piano tuning and Organ repairing. Complete line of Century and MeKinley Music. Sewing Machines, Oil and Needles.
Also the Marvelous Pathe Freres Phono- graph, the most per-
fect tone reproducing
machine on the market today.
C'all and let us
compare
$15
machine with any $100 or $150 machine of; NO difference what make or style. Plays all makes of dises perfectly, needles used for its own records. Call.
hear and see them.
Prices. $15 to $300
PAPER HANGING AND PAINTING
JACK DOUGHERTY
HIGH WORK A SPECIALTY
Paint Anything Any Place Any Time
210 E. CUNNINGHAM STREET
BUTLER, PA.
265
BUTLER COUNTY
Grange Occasions and Topics
Suggestions for Interesting and Profitable Programs. What Wide-Awake Patrons of Many States Are Talking About in Their Meetings Progress and Uplift
Occasions
Following is a list of occasions ob- served by some of the most success- ful Granges in different parts of the country. The terms used are sug- gestive of appropriate topics and ex- ercises for the meetings :
New Year's night
Lincoln night
Floral night
Patriotic night
Harvest festival
Thanksgiving
Musical night
Neighbors' night
Children's night
Ladies' night
Gentlemen's night
Anniversary-History of our Grange
Grange rally
Surprise evening
Topics
The following topics are suggested for papers, addresses or debates, the wording being changed to suit the purpose and the occasion.
Country life and how it may be jiu- proved
What is the greatest farm problem today"
What is the most promising avenue of life activity open to young men"
Development of life insurance and old age pensions
Country life within city limits
Onr homes and environments
Health and happiness in the home Rural recreation
Organization for mutual improve- ment and entertainment
Country worship
The old, old story -- farm help
Country life when I was a boy
Government aid
Federal Farm Loan Banks
New responsibilities of the public in education
Needs of agriculture in our section of the country
Importance of economy in farm life Wastes of the farm
Beautifying our homes and sur- roundings
Some reasons for growing flowers Farm management
Specialties in farming
Diversified farming
Fruit growing for pleasure and profit C'nltivation of small fruits
Poultry raising
What constitutes a successful far- mer?
Cause of the vacant farm
Woman as a helpmeet
How to manage a wife, and how to manage a husband
Which is usually the better man- ager of home finances, husband or wife?
The need of better agricultural and industrial education for boys and girls What the most promising avenues of activity open to young men and young Women today ?
Our agricultural fairs
The ideal dairy herd and its manage-
Some things that ought to happen in our town during this year
Should farmers work more than ten hours a day?
Why should not the farmer have a voice in making the prices of what he raises and manufactures?
What changes in the crops and modes of cultivation in this locality seem needed at this time?
In what ways are the present game and trespass laws deficient?
The sunny side of farm life
The shady side of farm life
What are the best methods to take at this time to forward planting opera- tions? - early vs. late planting
How can the eastern farmer plan so as best avoid competition from the western farmer?
Should the grange make more use of the agricultural press?
The mission of the grange
How shall we show our interest in the public schools?
C'are of the fruit orchard
When is a farmer successful?
Which is the greater drawback to the farmer, lack of capital or lack of method"
Has education a greater influence on the improvement of the people than wealth?
What varieties of flowers give the best results for the least care?
The value of an attractive home in forming character in the young-the boys' room; the girls' room; the living room
266
CLASSIFIED BUSINESS DIRECTORY
Spraying Calendar for
PLANT
APPLE
( For scab. codling moth. bnd mothfi tent ca- terpillar, canker worm. BEAN
When third leaf ex-
( Anthracnose, leaf pands, bordeaux.
blight. )
CABBAGE
CAULIFLOWER ( Worms, aphis )
CHERRY
As buds break. bor- deaux ; when aphis appear. kerosene emulson ;.
CURRANT ( Wormshi leaf blight. )
Bordeaux before leaves start. At first appearance of worms, paris green.
GRAPE
In spring when buds ( Fungous diseases. swell, bordeaux. rosebug, etc. )
NURSERY STOCK.
When first leaves ap- Fimgous diseases, San pear, bordeaux and paris Tose scale. ) green or arsenate of lead. Before the buds swell. bordeaux. PEACH, NECTARINE. APRICOT. ( Rot, mildew scab. )
PEAR ( Leaf blight. scab. . bordeaux.
As buds are swelling,
psylla. codling moth, blis- ter fite. )
RASPBERRY. BLACK- Before bids break, bor- BERRY, DEWBERRY deaux.
( Rust, antrachose, leaf blight. saw fly.
STRAWBERRY ( Rust, leaf blight. ?
As soon as growth be- gins, bordeaux. Dip plant in bordeaux before set- ting.
Soon after planting use
blight. flea bordeaux.
Spray with paris green
rot. )
POTATO ( Beetles, blight. and, and bordeaux when vines are small.
SECOND APPLICATION
Just before blossoms open, bordeaux and paris green.
Ten days later, bor- deaux.
Repeat the first applica- tion when necessary.
When fruit has set. bor- deanx and arsenate of lead. If slugs appear, dust leaves with air-slaked lime or hellebore.
Repeat with paris green when necessary. Ammo- niacal copper carbonate for blight.
Just before flowers un- fold, bordeaux and paris green.
Repeat at intervals of 10-14 days through the summer.
Just before blossoms open, weak bordeaux (2- 4-50) and arsenate of . lead for curculio.
Just before blossomis open, bordeaux and paris green. Kerosene emulsion or whale oil soap when leaves open for psylla.
Bordeaux and paris green before the blossoms open.
When fruits are setting, bordeaux.
mildew. )
TOMATO ( Rot, beetle. )
Repeat as soon as fruit is formed. Fruit can be wiped if disfigured by bordeaux. Repeat before insects become too numerous.
-
( Rot. aphis, slug. plum curculio, black knot. )
FIRST APPLICATION
Spray before buds swell with copper sulphate.
When worms first ap. pear, kerosene emulsion or paris green.
267
BUTLER COUNTY
Fruit and Vegetables
THIRD APPLICATION
When blossoms have fallen. bordeaux and paris green.
14 days later. bordeaux.
If plants are heading, use hellebore.
10-14 days if rot ap- pears, bordeaux. Arsenate of lead for plum curculio.
Bordeaux for blight after fruit is picked.
When frnit has set, bor- deaux and paris green.
For scale, burn or fu. migate with hydrocyanic acid gas.
When fruit is set, weak bordeaux.
After blossoms have fallen, bordeaux and paris green. If necessary, kero- sene emulsion or soap.
( Orange or red rust is treated best by destroying the plants attacked in its early stages. )
bordeaux.
,
Repeat first when neces- sary.
Repeat for blight and rot at intervals of 2 or 3 weeks during summer.
FOURTH APPLICATION
Eight to 10 days later, bordeaux and paris green.
14 days later, bordeaux.
After heads form, use saitpeter for worms, tea- spoonful to 1 gallon water ; emulsion for aphis.
10-14 days later, weak solution of copper sul- phate, 3 oz to 50 gals water.
Use whale-oil soap for the San Jose scale if necessary.
2-4 weeks later, bor- deaux.
Cut ont leaf blight as fast as it appears.
As fruit shows color. potassium sulphide, 1 1b to 50 gals water.
8-12 days later. repeat third.
Spray, after fruit is gathered, with bordeaux.
Repeat if weather is moist.
Keep the rotting fruit picked closely.
Spray with paris green for late bugs.
FIFTH APPLICATION
l'se ammoniacal copper carbonate in Sept for scab if season is wel.
Spraying with bordeaux after pods are half grown will injure them for mar- ket.
Repeat after every rain when fruit begins to color.
Cut canes close if pests are bad.
Weak solution of copper sulphate.
Dig all trees that have crown galls.
Repeat once or twice until fruit is ripe.
10-20 days later am- moniacal copper carbon- ate.
10-20 days later, repeat.
Dig the worst diseased plants.
Clean up infected vines if remedies fail.
Dig early if rot is pre- valent.
26\
CLASSIFIED BUSINESS DIRECTORY
-GO-TO-THE-
WENNER ART CO.
For Your Wall Paper, Upholstering, Upholstering Supplies
Auto Upholstering, Tops and Seat Covers Interior Decorating and Picture Framing
122 Mifflin Street Both Phones Butler, Pa.
BUTLER BOTTLING WORKS C. H. KENNEDY
Manufacturer of BIRCH BEER, GINGER ALE AND ALL KINDS OF MINERAL WATER
Office and Works, 158 Race Street Butler, Pa.
Druggist's Fountains Charged at Reasonable Rates
Peoples Phone 1703-A
HABEN, THE TAILOR
Better Clothes for Less Money
EAST JEFFERSON ST.
BUTLER, PA.
INTERNATIONAL CORRESPONDENCE SCHOOLS SCRANTON, PA. The School of Self Culture 250 Courses Successfully Taught W. J. SCHAFFNER, Local Representative 206 N. MAIN STREET BUTLER, PA.
269
BUTLER COUNTY
Statistics of the World
Area 196,900,000 sq. m.
Area of land 52.372,000 sq. m.
Area of fertile land. 28,270,000 sq. m. Population . 1,610,000,000 souls Age of earth. . 40 to 100 million years Distance from Sun . 93,000,000 m.
Equatorial diameter 7.926,5 m.
Equatorial circumference, 24,902 m. Polar diameter 7,809.5 m.
Density compared with water .. 5.55
CONTINENTAL AREA AND POPULATION
Contintent. Area in sq. m. Population
Africa . 11,515,000
130,000,000
America N .. 9,323,000 115,000,000
America, S .. 6,889,000 45,000,000
Asia 17,057,000 900,000,000
Australasia. . 3.456,000
5,500,000
Europe 3,579,000
414,500,000
Polar Regions 253,000 .
APPROXIMATE AREA OF THE LARGEST COUNTRIES
1. British Empire, 11.450,000 sq. 11. 2. Russia (and possessions ).
8.500,000 sq. 11.
3. France (and possessions ). 4,330,000 sq. m.
4. China (and possessions ) 4,300,000 sq. 111.
5. United States (and possessions ). 3,750,000 sq. m.
OCEAN DEPTH AND AREA
The oceans, including the inland seas connected with them, cover about 144,500,000 sq. miles, or 73.390% of the total surface.
Ocean. Greatest depth. Arca.
Atlantic, 27.366 ft. 34,000,000 sq. m. Pacific. 31,000 ft. 71,000,000 sq. m. Indian, 18,582 ft. 25,000,000 Sq. m. Arctic, 9,000 ft. 4.000,000 sq. m. Antartic. 25,200 ft. 7,500,000 sq. m.
The greatest ocean depth is ap- proximately the same as the greatest land height, but the average depth of the sea floor is about 12,000 feet.
while the average land height above the sea is only 2,300 feet. The maximum depth in the Pacific is near the island of Mindanao and that in the Atlantic off the coast of Porto Rico.
POPULATION BY RACES
Division. Section Est. Population. Mongolian, Asia 655,000,000
Caucasian, Europe & Am- erica 650,000,000
Negro, Africa 160,000,000
Semitic, North Africa 50,000,000
Malavan. Australasia, inc. Malay Peninsula. 50,000,000 Indian, America, N. and S. 15,000,000
POPULATION BY REGLIGION Christian 559,000,000
Catholic 270,000,000
Protestant
174.000,000
Greek Church 110,000,000
Abbysinian Church. . 3.000.000
Armenian Church 1.200,000
Others 300,000
I Hindooism 206,000,000
Mohammedanism 213,000,000
Buddhism 150,000.000
Polytheism
142.000,000
Jewish Religion
10,000,000
Of the total population of the world about one-third are Christians.
PROPORTION OF WOMEN
In Europe, there are 1,000 men to 1.027 women; in Africa. 1.000 111011 to 1,015 women: in America, 1.000 men to 964 women: in Asia. 1,000 men to 961 women: in Australia, 1.000 men to 937 women.
The highest proportion of women is found in Ufianda. where there are 1,467 to every 1,000 men. The lowest proportion is in Maska and the Malay States, where there are in the former 391 and in the latter 389 to every 1,000 men.
270
CLASSIFIED BUSINESS DIRECTORY
CORLISS
A Fitting Tribute
to those who have passed into the great beyond is something which every family owes to its departed members. No memorial is so perfect an expression of love and respect as a Monument superbly carved from enduring stone-changeless, everlast- ing, through the centuries to come.
Beautiful examples of our work may be seen in any of the nearby cemeteries. - We shall be glad to submit original designs to families desiring to honor their departed.
The cost is moderate.
We Carry the Largest Stock of High Grade Work in Western Pennsylvania.
RENNO MONUMENTS OF QUALITY
Cor. Church and Clay Sts. Butler, Pa.
271
BUTLER COUNTY
Why Farmers Ought to Advertise-and How The Farmer Finds It Pays to Advertise His Products Direct to the City Consumer and to His Brother Farmers
This is an age of advertising. It is the most powerful factor in modern business life, and while already some farmers have realized that they can make money by advertising, there are numbers of progressive farmers who have not advertised because they feel they don't know how to take the first step.
But it is really an easy matter to write an advertisement of your farm produce that will sell the goods for you.
How to Write an Advertisement
First of all. tell the truth. If the article you are advertising is not in first-class condition, don't say that it is, but rather say : "In fair condition."
Second, be brief, but to the point. Read over your adv and see if you could not say the same thing just as well in fewer words. the essential things that a purchaser would be most likely to want to know. tell about the quality.
Third. be sure to give names, dimensions and prices.
In other words, tell all the things you would want to know if you were an intending purchaser. If your arti- cle is of a well-known make or has a trade mark or a familiar name by which it is known, be sure to men- tion that.
Write Just as You Would Talk
to any one you were trying to sell something to. Never mind the gram- mar, but say what you actually feel and the grammar will take care of itself, and when you have signed your
full name and address you will be sur- prised to find what a readable adv. you have written. Some people think careful grammar or big words neces- sary. Not at all. Just tell your story in a clear, straightforward way, so that everyone that reads it will know exactly what you say, and be perfect- ly honest. If you misrepresent ever " slightly, your customer will feel that he has been ill-used, and nine men out of ten would rather give you a dollar than icel they had been done out of ten cents. Honesty is not only the best policy-it's the only policy in advertising. Much better say of your advertised article. "It's in a fair con- dition" or "It's been used a little." than say. "In splendid condition." or "Never been used."
Display advertising is more profit- able for many things than small classi- fied advs. It does cost a little more. but your adv. will stand right out and catch the eve the moment the page is turned. In display advertising you should have two or three words set in large type, so as to attract atten- tion. Usually the name of the arti- cle you are advertising should be the largest, and then you can add in a somewhat smaller type a short phrase -just five or six words-that cx- plains a little more about your article or makes so strong an appeal to the reader that he will feel as though he must buy what you are advertising. There you have the foundation for a rattling good adv. that will produce sales if the small text matter fol- lowing gives, in the fewest possible
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872
CLASSIFIED BUSINESS DIRECTORY
ASK FOR THE "BYRITE" FLOUR AND FEEDS
We have the best equipped mill in Penna and manu- facture a full line of flours, mill feeds, poultry feeds and chopped grains. All our products bear our trade mark, viz.
Byrite
Look for this seal on every package. It's your guar- antee of highest quality. Guaranteed to please or money refunded.
Our "Byrite" bran and middlings are the best that can be milled. If you want the best get "Byrite."
Highest prices paid at all times for grain. We also exchange your wheat for flour.
In addition to a full line of flour and feed we handle a full line of lime, cement, sewer pipe, building blocks, brick, etc.
Call us on either phone at any time for prices.
GEO. WALTER & SONS
BUTLER, PA.
273
BUTLER COUNTY
words why your article is different from others, because of the way it is made, the conditions under which it is produced, etc. Then give the dimen- sions, prices, etc.
You Can Tell the Space an Adv Will Occupy
by the following rules. For con- venience, most newspapers have adopted what is termed the agate line standard, so they can readily tell the space occupied by any given adv, and the price is figured at so much per agate line.
This line is set in agate type
It contains seven words, and this is the average number of words con- tained in any agate line of a single newspaper column, although, of course, if the words are short ones, a line may contain nine or ten, while if the words are long. it may contain only five or six. but seven is the average.
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