Baldwin's Goldsboro, North Carolina City Directory [1938], Part 1

Author: Baldwin Directory Company.
Publication date: 1938
Publisher: Baldwin Directory Co.
Number of Pages: 406

USA > North Carolina > Wayne County > Goldsboro > Baldwin's Goldsboro, North Carolina City Directory [1938] > Part 1

Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org.

Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8 | Part 9 | Part 10 | Part 11 | Part 12 | Part 13 | Part 14 | Part 15 | Part 16 | Part 17 | Part 18 | Part 19 | Part 20 | Part 21 | Part 22 | Part 23 | Part 24 | Part 25 | Part 26 | Part 27 | Part 28 | Part 29 | Part 30 | Part 31 | Part 32 | Part 33 | Part 34 | Part 35 | Part 36 | Part 37

DSBORO

pary

The Library of the University of north Carolina

RSITAT

CAROL .

LUX

LIBERTAS

SEPTE

TENT

Collection of forth Caroliniana

Endomed by

John Sprunt bill of the Class of 1889 C971.96 G62b

1938

This book must not be taken from the Library building.

LUNC-15M F.38 OP-15906

Digitized by the Internet Archive in 2012 with funding from University of North Carolina at Chapel Hill

http://www.archive.org/details/baldwinsgoldsbor02bald

BALDWIN'S

GOLDSBORO NORTH CAROLINA

City Directory MASTER EDITION

VOLUME 2

1938

A. B. C. No. 47

QUALITY DIRECTORIES

PROMPT

by

ACCURATE

CONSERVATIVE

BALDWIN

CONTAINING AN ALPHABETICAL DIRECTORY OF ALL RESIDENTS SIXTEEN YEARS OF AGE AND OVER WITH DETAILED INFORMATION CONCERNING EACH; A NUMERICAL HOUSEHOLDER'S DIRECTORY AND STREET GUIDE, A CLASSIFIED BUSINESS DIRECTORY; A MISCELLANOUS DIRECTORY, CONTAINING INFORMATION ABOUT BOTH LOCAL AND NATIONAL GOVERNMENTS; A RURAL ROUTE DIREC- TORY; A NUMERICAL TELEPHONE DIRECTORY

AND A COMPLETE BUYERS' GUIDE, CIVIC SECTION AND PROFESSIONAL BLUE BOOK

Issued with a special supplement edition for presentation to a selected group of private homes, Chambers of Commerce, Boards of Trade, Merchants' Associations, Selling Agents, Buyers, Government Officials and Newspapers throughout the United States.

This directory remains the property of the Baldwin Directory Company, Inc., and is leased to the subscriber for a period of two years, or until the next edition of the directory is published. This directory is leased for use of only one subscriber unless different arrangements are made with publisher. Directory must be returned to publisher at the expiration of lease.

Compiled and Published By

Baldwin Directory Company, Inc.

Home Office: 125 MEETING STREET, CHARLESTON, SOUTH CAROLINA

Copyright 1938 Baldwin Directory Co., Inc., Charleston, S. C.

Independent and Progressive

Baldwin Directory Company, Inc., publishers of this city directory and the world's largest independent publishers of city directories, is in no way connected with any national association or directory "trust". Its policies are laid down with a view to serving the individual directory sub- scriber and the general public. It is a progressive company, constantly on the alert to improve its service.

The ABCD type of city directory was originated by the Baldwin Directory Company, Inc. While many publishers have been content to rest on their laurels, issuing the same type of directory used 30 years ago, the Baldwin organization has led the way to the production of a modern city directory to meet modern selling and credit conditions.

Newspapers, chambers of commerce. merchants' associations and individual business concerns are invited to write for particulars concern- ing this type of directory service. In the future, as In the past, Baldwin directories will stand for the highest ideals in public service.

BALDWIN DIRECTORY COMPANY, Inc.

QUALITY DIRECTORIES

PROMPT

ACCURATE

by CONSERVATIVE

BALDWIN

1938 Population FOR Greater Goldsboro 19,147

This population secured by an actual count of persons residing in the territory covered by a House-to-House Canvass under Baldwin's ABCD plan

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Alphabetical Directory Advertising Section

Business Directory

Buyers' Guide

Civic Section

Classified Business Directory

Federal Government Explanation

History of Goldsboro

Householder's Directory

Miscellaneous Directory

North Carolina Government Nationally Advertised Brands Numericay Telephone Directory

Population of Goldsboro Officials, United States

Professional Blue Book

Resident Directory

Resident Telephone Directory

Stanley-Yelverton, Inc. Rural Routes

Street Telephone Guide Street Guide

Telephone Directory Numerical Supreme Court, United States

Trade-Marked Merchandise Brands United States Cabinet United States Senate

United States Supreme Court.

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GENERAL INDEX

Abbreviations

Advertisers' Index

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Criss Cross Telephone Directory

Federal Judges

Honor Roll

Index to Display Advertisements

SSETTE

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57 2 and 8

Title Page

United States House of Representatives

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HONOR ROLL AND INDEX TO DISPLAY SPACE

Page

American Oil Co.

'Bacco Belt Service Station

54

Bain, Edgar H. Bank of Wayne, The

Barnes-Harrell-Rawlings Co., Inc.,

Right top marginal lines

Barr's Jewelry Store, __

Left top lines

Belk-Tyler Co., Right top lines and.

49

Best, W. H. Jr.

58

Borden Brick & Tile Co .___ Right top lines

Borden Bros.

Branch Banking & Trust Co.,

Back supplement cover

Britt, George R.

58

Brown Drug Co.

49

Bryan, Robert E.

54

Builders Supplies Co.

Carolina Power & Light Co.

Carolina Sales & Realty Co., Front supplement cover and right top lines City of Goldsboro

City Oil Co.

Cole, W. H. Co.

51

Crawford-Norwood Co. Crawford, William J. Dr. 60

Deese, W. A.

Denning, Luther A. Insurance Agency

Dewey Bros.

53

Dortch, Hugh

58

Economy Grocery & Market

51

Edgerton, Cedric E.

Edmundson, J. Ray

54

Edmundson, Paul B.

58

Edwards & Jernigan Furniture Co.,

Inc.

_Left top lines

Efird's Department Store

Ehringhaus, Royall, Gosney & Smith 59

Equitable Life Assurance Society of the U. S., The

Federal Fuel Oil Co. 50

Firestone Auto Supply & Service Stores __ 43 Gaskill, Julian T.

Giddens Jewelry Store.

Goldsboro Building & Loan Assn.

Goldsboro Chamber of Commerce 46

Goldsboro Community Chest

Goldsboro Credit Bureau

Goldsboro Drug Co.

Goldsboro| Dry Cleaners, Laundry & Hatters

Goldsboro Heating & Plumbing Supply Co., Front supplement cover and 52 Goldsboro Herald

Goldsboro Insurance & Realty Co.

Goldsboro Iron & Metal Co.

Goldsboro News-Argus

Goldsboro Nursery, The

50

Goldsboro Publishing Co.

Goldsboro Radio Service,

Front supplement cover Goldsboro Realty Management Corp., Classified card

Goldsboro Sand Co.

Goldwayne Laundry & Dry Cleaners, Inside front supplement cover Goodyear Service Griffin, A. T. Mfg. Co., Back supplement cover

Griffin, W. H. & Son

48

Gurley, W. R.

Left top lines

Hamilton's Funeral Home,

Classified cards

Handley Motor Co.

42

Harris Auto Body Service

42

Heilig & Meyers, Front

supplement cover and

51

Hillcrest Dairy

49

Hobbs, Sonny Service Station

55

Home Furniture Co.

Home Owned Taxi,

Left top marginal lines

Hood System Industrial Bank

Hotel Goldsboro

Hub Hardware Co.

52

Humphrey, E. A. & Ambrose

59

Jones Market ____ Back supplement cover Josephs Electric Co., Inc.,

Right top lines

K Overall & Uniform Co., The,

Front supplement cover

Kadis

Langston, Allen & Taylor

59

Langston Tire Co.

56

Leder Bros. Dept. Store, Front supplement cover

Lightner, L. T., The Mortician

Lovelace, O. N.

59

Loving, T. A. & Co.

Classified card

Lowrimore & Helms

Left top lines

Macnair & Moses

Matthews Motor Sales 42

Metropolitan Life Insurance Co.

Miller's Goldsboro Drug Co.

Mitcham, W. O. & Co .__.

Right top lines

Montague Bros.

Left top lines

Moye, H. L. __

-Back supplement cover

North Carolina Mutual Life Insurance Co.

Outlaw, E. G.

52

Overman's Service Station 55

Paramount Cleaners & Hatters,

Right top lines

Parker Coal & Wood Co.

48

Parker, F. Ogden

60

Parker, George A., Back

supplement cover and right top lines

Parker, Joe A. and C. W. Peacock,

Classified card

Parrott's Shoe Store

56

Pilot Life Insurance Co.

Poole, S. D. Dr.

Powell's

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Pure Oil Co. of the Carolinas, Inc.

Robinson's Drug Store

Rogers Credit Jewelers

53

Rose, W. P. Supply Co.

43

St. Mary's Catholic Church

44

St. Paul Methodist Church

45

Service Garage

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Shaver Battery Co.

43

Shaver, M. A.

Smith Hardware Co.

52

Smith, Norborne G.

42

Southeastern Express Co.

Southern Bell Telephone & Telegraph Co.

Standard Oil Co. of N. J.

Stanley-Yelverton Inc.,

Front supplement cover and.

10

Strop Taxi Co .__ Back supplement cover

Tatum, H. W. Realty Co.

54

Taylor, E. F., Front

supplement cover and

48

Terminal Hotel

Thomson, J. Faison

60

Page

Page

Page 47

Tide Water Power Co. Turlington, Richard S. Dr. 60 Tyndall, L. M. Victory Tailors & Dry Cleaning Co. 50 Weil, H. & Bros. Insert page White Way Laundry & Dry Cleaners

Vinson, .

. A.

Vinson's, J. T. Drug Store

49

Warrick, L. E.

48

Wayne, Anthony Service Station

55

Wayne, County of

Wayne Motor Co ._ Front supplement cover Wayne Tire Co., Inc. 56

Williams Sheet Metal Works,

Winstead Furniture Co.

Right top lines

INTRODUCTION

-

Baldwin Directory Company, Inc., publishers of your city directory, takes pleasure in presenting the 1938 edition to the general public. A large force of trained enumerators and solicitors worked diligently in the preparation of this volume and we are confident that the result is an authentic and useful city directory.

We have faith in the continued growth of your city and we believe that our directory will take its place as one of the vital instruments for the advancement of your community. Subsequent editions will be issued promptly and regularly.

CHARLESTON South Carolina CITY DIRECTORY

1936

This volume is an example of the ABCD type of city directory as origi- nated and developed by the Baldwin Directory Company, Inc. In the mod- ern business world with its greatly changed sales and credit systems, the old type of directory has become completely obsolete. In adapting the directory to modern conditions the Baldwin organization is the pioneer. The excellent city directory which your city now has is the result of the pro- gressive spirit of this company and its accurate interpretation of modern business requirements.

SEVEN DIVISIONS OF THE BOOK

The principal parts of the Baldwin Directory are as follows:

1. The Miscellaneous Directory contains a great deal of useful in- formation concerning the national, state and local governments. In it are listed the names of members of congress and the state legislature, city and county officials.

2. The Buyer's Guide and Civic Section is made up of the advertise- ments of the leading business firms of the city, announcements of churches, clubs, lodges, associations and schools, and professional cards of public-spirited lawyers, physicians and dentists. The display spaces have been carefully grouped and indexed under headings which are descriptive of the business engaged in by each firm. The Buyers' Guide, when properly arranged and distributed, is of tremendous value in the building of business in the community.

INTRODUCTION

3. The Resident Directory contains most of the data concerning the individual. The wife's name is given in parenthesis, and the number of dependents under 16 is shown as well as the ownership of homes. This is followed by position, place of employment and home address.

4. The Householders' Directory contains a complete directory of streets and avenues, properly located, gives the names of all householders arranged as they come upon the streets and avenues, indicates ownership of property.

5. The Business Directory and List of Nationally Advertised Brands contains the names of all business firms, professional people and non-profit organizations, properly classified. In this division are also listed the names of nationally advertised brands of merchandise, with the name of the local agents and distributors.

6. The Numerical Telephone Directory contains telephone numbers arranged in numerical sequence.

7. The Rural Routes Directory, which follows the Numerical Tele- phone Directory, is used constantly in reaching rural residents with adver- tising matter and other mail.

SPECIAL ABCD FEATURES

The following valuable information which appears in the ABCD type of directory is not to be found in the old-style city directory :

Number of dependents under sixteen;

Designation of home ownership;

Telephone Numbers on Street Guide;

Numerical Telephone Directory;

Nationally Advertised Brands.

In addition to these valuable features, the ABCD type of directory is more conservatively styled, printed on better paper and more beautifully bound, arranged for more convenient use and contains a much more complete civic section. Directory stands are maintained in the business district for the use of the general public.

THE HOUSEHOLDERS' SUPPLEMENT

After including every conceivable feature which would tend to make the directory as useful and attractive as possible, the originators of the ABCD type of directory made one more bold stroke-they established a guaranteed home circulation for advertising matter by issuing the House- holders' Supplement and delivering it to the homes of the community. Every advertisement which appears in a Baldwin directory also appears in the Householders' Supplement, making the Baldwin Directory "Amer- ica's greatest dollar-for-dollar advertising medium" today.

BALDWIN DIRECTORY CO., Inc.

TOTAL

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G

H I

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K

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0

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Q

R

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19,147

1938 Population

595

2242

1237

885

576

604

763

1758

68

905

447

730

1604

270

140

1061

790

1847

715

52

103

1650

2

90

4

of

GOLDSBORO

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9

EXPLANATION

All people sixteen years or over are listed.

Wives are listed with husbands, the wife being shown in parenthesis as follows: Smith Robt R (Mary L.)

The number of children under sixteen years is shown after the wife's name as follows: Smith Robt R (Mary L) 3.

The (H), both in the resident directory and the householders' directory designates ownership of the home.

In case of a natural widow this fact is shown with the name of the deceased husband in parenthesis, whenever possible, as follows: Smith Mary L (wid Robt R).

The occupation and place of employment are shown as follows: Smith Robert R (Mary L) clk Hub Clothing Co.

The residence of each person is shown, "h" denoting a householder or head of the family, "r" denoting people in the home. Only one person at each home should be shown with the "h." Thus, a circular mailed to each householder will reach every home in the city.

Married women, engaged in some other occupation than housekeeping, are listed individually in addition to their regular listing with their husbands, as follows: Smith Mary L (Mrs Robt R) bkpr Henry Jones & Co r 210 Main.

Names in heavy type denote patrons of the directory and are usually the leading firms in each line of business.

Persons living outside the city limits and receiving mail in the country are marked RD.

The letters BD shown on some entries indicate Buyers Directory.

Colored is shown by a C. The publishers are very careful in using this, but do not assume any responsibility in case of error.

This directory contains all the regular departments of the modern city directory and many features used by no other publisher in the United States.

A numerical telephone directory will be found in the back of the directory listing each telephone according to number.

A Rural Route Directory will be found in back of this volume.

The classified business directory lists each firm according to line of business.

The numerical street directory lists each street alphabetically and each house according to number, with the street intersections as they appear. After each householder's name will be found his telephone number. In case he has no telephone the nearest telephone may be found. The H) denotes householders who own the house in which they live.

The buyers' guide carries the printed messages of the city's leading business and professional firms arranged alphabetically according to classifications.

This directory shows the exact population of the city and environs at the present time.

BALDWIN DIRECTORY COMPANY, Inc.

Francis W. Stanley

Ralph A. Yelverton

Stanley- Yelverton INC.

Funeral Directors

Goldsboro, North Carolina

Ambulance Service

Phone 1364

Goldsboro

"The Gate City of Eastern North Carolina"

(Courtesy Wayne County Board of Trade and Merchants Association)

STATISTICAL REVIEW

Form of Government - City Manager.

Population-1930 U. S. Census- 14,985 ; population July 1st, 1938- 19,147; American born-99%. Area-5 sq. miles. Altitude-104 feet.

Climate-Mean annual tempera- ture-60 degrees F.

Parks-2, with total of 75 acres, valued at $500,000.

Assessed Valuation - $12,000,- 000. This valuation is based on 66 2 3% of actual value which is $18,000,000, with $1.25 per $100 tax rate.

Financial Facts-3 banks and 2 trust companies, with total depos- its of $5,000,000.

Postal Receipts-Approximately $60,000 annually.

Telephones in Service-1,950

Churches-43, representing 13 denominations.

Industry-Chief industries of city and surrounding territory : Manufacturing and agriculture. Thirty manufacturing establish- ments, employing 3,500 men and 1,500 women and paying wages of $1,250,000. Principal manufac- tured products: Lumber and lum- ber products, brick, agricultural implements, cotton yarn, veneer, furniture, tobacco redrying, meal, grits, stock feed, fertilizer, cotton seed oil products, locomotives, steel bridges and other foundry equip- ment, and canning and preserving fruits and vegetables.

Trade Area-Retail area has ra- dius of 25 miles and population of 200,000. This trading area is from 15 minutes to 1 hour's drive into Goldsboro over a network of hard- surfaced highways.

Newspapers-1 daily and 3 weeklies.

Hotels-3, with total of 250 rooms.

12

GOLDSBORO

Railroads-namely, the Atlantic Coast Line, north and south ; Southern, to the middle and ex- treme west; Atlantic and North Carolina operating east from Goldsboro to the port terminals at Morehead City. These terminals are used for both coastwise and transatlantic transportation.

Highways - Goldsboro is the "hub" of a network of hard-sur- faced highways being the junction of national highway No. 70 from the Atlantic Coast on the east to the Pacific Coast on the west, No. 117 reaching from Maine to Florida and a number of other state and national highways.

Airports Goldsboro has a muni- cipal airport which is in direct route for north and south air transportation.

Amusements and Recreation- Goldsboro has two moving picture theatres, a high school auditorium, a municipal auditorium in the City Hall, parks, playgrounds, public and private swimming pools, golf courses, and indoor gymnasiums. Playgrounds are maintained under professional supervision in every section of the city.

Community Building-At the close of the World War, the citi- zens of Goldsboro and Wayne County, of which Goldsboro is the County Seat, desired to pay tribute and to memorialize the young men of our city and county who served in the war; immediately following the signing of the Armistice, Goldsboro business interests

launched a campaign to provide a memorial building. This building was erected at a cost of $100,000, was financed entirely through pub- lic subscriptions by patriotic citi- zens of Goldsboro and Wayne County, and was the first memorial erected in the United States, fol- lowing the close of the war, dedi- cated to World War heroes. This building, today, has provided re- creational and educational facili- ties to the entire citizenship of Wayne County. It has a spacious auditorium and gymnasium where school athletics and dramatics from every section of the state are staged. It also contains a spacious heated swimming pool with a spe- cial director in charge. Our Asso- ciated Charities, Boy and Girl Scouts, American Legion, Ameri- can Red Cross, Dramatic Clubs, and other civic and social activities have headquarters in this building. The entire building is under the supervision of a trained staff of directors in athletics, dramatics, etc.

Hospitals-Goldsboro has two public hospitals, one of which is financed and operated by the City of Goldsboro and the County of Wayne, and the second being a branch of the State Orthopaedic Hospital. Goldsboro is the home of North Carolina's Odd Fellow's Or- phanage, which provides for scores of motherless and fatherless boys and girls. The State Hospital for the Colored Insane, which is the largest in the world, is also located in Goldsboro.

13

NORTH CAROLINA

Education-Goldsboro maintains, through its tax system, 11 public graded schools valued at $2,000,- 000. These schools provide, annu- ally, educational facilities for 5,021 children. 123 school teach- ers were employed for the year 1938. Our High School is one of the most modern and well equip- ped buildings of learning in North Carolina. It is beautiful in archi- tecture and equipped with the most complete libraries, science, manual training and domestic science laboratories, such as one would ex- pect to see in a much larger city. It boasts of spacious class rooms and an auditorium with a seating capacity of 1,500. It has a modern stage, with adequate stage scenery, dressing rooms, and every equip- ment needed to stage dramatic and educational programs. Our school system includes in its activities, athletics of every nature, including basket-ball, foot-ball and base-ball.

Our primary and grammar schools are located in various sec- tions of the city, where they are most convenient to the students at- tending them.

While the State of North Caro- lina provides an 8 month school term, our city has just held an election for a special school sup- plement which will provide the children of Goldsboro with a 9 months school term. Graduates from the Goldsboro High School are equipped to enter any of our state colleges or universities.

City Statistics-Miles of paved streets, and sidewalks-30. Miles

of gas mains-20. Sewers-35. Number of water meters-3,000 (in many cases several families are using the same meter) ; light met- ers-4,034; gas meters-1,200. Ca- pacity of water works (municipal) 2,500,000 gallons; daily average pump-900,000 gallons; miles of mains-35. Value of plant-$1,- 500,000. Fire department has 18 men with 2 stations and 10 pieces of motor equipment and is ap- proved and recognized by the Na- tional Fire Insurance Underwrit- ers. Police department has 20 men with one station and is equipped throughout with motor vehicles.

GENERAL REVIEW

Goldsboro is the county seat of Wayne County, one of the leading manufacturing and agricultural counties of North Carolina. It is the home of thirty well-established manufacturing plants. The agri- cultural resources are practically unlimited, and Wayne County pro- duces, annually, an average of thirty thousand bales of cotton, fifteen million pounds of tobacco, and tons of grain, hay and other food crops to say nothing of live stock and poultry. Goldsboro is the marketing center for these commodities, which makes it a prosperous city and a desirable one in which to locate.

The population of Goldsboro in 1910 was 6,107; in 1920-11,296; in 1930-14,985, and today Golds- boro has 19,147 residents. The city is the shopping center of nearly 200,000 people residing within a radius of 25 miles.

7

14

GOLDSBORO

Goldsboro, due to the nature of its surrounding territory, its geo- graphical location and its unsur- passed facilities, is rapidly devel- oping into a commercial center. Recently several large manufac- turing plants have located distri- buting branches here. Twenty- six passenger trains run to and from the city daily, which natur- ally is advantageous to the com- mercial traveler doing business in eastern North Carolina.

Goldsboro was incorporated in 1847 with a population of 100 peo- ple. In the years that have elapsed since then, Goldsboro has pursued the even tenor of its way, and its citizens have been content to enjoy bing the dividing line between the and prosper under its advantages until it has secured a foundation on which to create a citizenship that can withstand the storm of panics, short crops and the greed of poli- ticians. In the building of this city to date, ideal citizenship has been kept constantly in mind, and with the greater duration there comes the charm of contact with a hos- pitable, democratic class of citizens whose ideals are based on charac- ter rather than bank account. Our city has given to our state and na- tion many prominent men. Golds- boro has supplied two governors of North Carolina, the first being Willis Grogden, and the second be- ing Charles B. Aycock. Governor Aycock during his administration launched the great educational movement in North Carolina, which was responsible for the fact

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