USA > North Carolina > Wayne County > Goldsboro > Baldwin's and Merchants' Goldsboro North Carolina City Directory [1940-1941] > Part 1
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WAYNE CO PUB LIBRARY 6401 9100 242 865 8
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BALDWIN'S GOLDSBORO NORTH CAROLINA
City Directory MASTER EDITION
VOLUME 3
1940-41
ABCD No. 85
QUALITY DIRECTORIES
PROMPT
by
ACCURATE
CONSERVATIVE
BALDWIN
CONTAINING AN ALPHABETICAL DIRECTORY OF ALL RESIDENTS 16 YEARS OF AGE AND OVER, WITH DETAILED INFORMATION CONCERNING EACH; A NUMERICAL HOUSEHOLDERS' DIRECTORY AND STREET GUIDE; A CLASSIFIED BUSINESS DIRECTORY WITH SPECIAL LISTINGS FOR NATIONALLY ADVERTISED BRANDS; A MIS- CELLANEOUS DIRECTORY, CONTAINING INTERESTING INFORMATION ABOUT LOCAL, STATE AND NA-
TIONAL GOVERNMENTS
AND
A COMPLETE BUYERS' GUIDE, CIVIC SECTION PROFESSIONAL BLUE BOOK, AND A NUMERICAL TELEPHONE DIRECTORY
Issued with a special supplement edition for presentation to a select- ed group of private homes, Chambers of Commerce, Boards of Trade, Merchants' Associations, Selling Agents, Buyers, Government Offi- cials and Newspapers throughout the United States.
This directory remains the property of the Baldwin Directory Company, Inc., and is leased to subscriber for a period of two years or until the next edition of the di- rectory is published. This directory is leased for use of only one subscriber unless different arrangement are made with publisher. Directory must be returned to publisher at the expiration of the lease.
Compiled and Published By
Baldwin Directory Company, Inc.
Home Office 125 MEETING STREET, CHARLESTON, SOUTH CAROLINA
Independent and Progressive
Baldwin Directory Company, Inc., publisher of this city directory and the world's largest independent publisher of city directories, is in no way connected with any national association, combination or directory "trust". Its policies are laid down with a view to serving the indivi- dual directory subscriber and the general public. It is progressive company, constantly on the alert to improve its service.
The ABCD type of city directory was originated by the Baldwir Directory Company, Inc. While many publishers have been content to rest on their laurels, issuing the same type of directory used thirty years ago, the Baldwin organization has led the way to the production of a modern city directory to meet modern selling and credit conditions.
Newspapers, chambers of commerce, merchants' associations and in- dividual business concerns are invited to write for particulars concern- ing this type of directory service. In the future, as in the past, Bald- win directories will stand for the highest ideals in public service.
BALDWIN DIRECTORY COMPANY, INC.
QUALITY DIRECTORIES
PROMPT
ACCURATE
by CONSERVATIVE BALDWIN
POPULATION FOR
GOLDSBORO 20,288
This population secured by an actual count of persons residing in the territory covered by a House-to-House Canvass under Baldwin's ABCD plan
62
4
41
61
453
41
41 453
365
7
19
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4
365
4
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19
453
27
497
19 8 61
365
365
365
497
453
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Advertiser's Index
Advertising Section
Alphabetical Section
Business Directory
Buyer's Guide
Civic Section
Explanation
Federal Judges
History of Goldsboro
Honor Roll
1 Index to Display Advertisements Householder's Directory
Introduction
Miscellaneous Directory Nationally Advertised Brands
Numerical Telephone Directory North Carolina Government
Officials United States
Population of Goldsboro
Resident Telephone Directory
Telephone Directory Numerical Street Telephone Guide Street Guide
Title Page
Trade-Marked Merchandise Brands
U. S. House of Representatives United States Cabinet
United States Supreme Court
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GENERAL INDEX
Abbreviations
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Criss-Cross Telephone Directory Classified Business Directory
Federal Government
9
1
United States Senate
Resident Directory
HONOR ROLL AND INDEX TO DISPLAY SPACE
Page
Page
American Oil Co.
50
Bank of Wayne The
44
Barnes-Harrell-Rawlings Co., Inc. Right top marginal lines
Battery & Electric Service __ Left bottom lines Belk-Tyler Co .__. Left top morginal lines
Bizzell, Edward Dr.
Borden Brick Tile Co ____ Right bottom lines
Branch Banking & Trust Co.
Front supplement cover Builders Supplies Co
Front supplement cover and top left lines Burns, D. B. Dairy
Caison, J. A. Roofing & Sheet Metal Works Right top lines
Carolina Power & Light Co.
Carolina Publicity
& Development Assn.
42
Carroll, C. J.
Left bottom lines
48
Casey Floral Service
Cash Coal Co.
Cash Drug Store
47
Citizens Building & Loan Assn.
Right
top lines
City of Goldsboro
Cobb Motor Co.
Right side lines
Colonial Ice Co.
Back supplement cover
Community Motors. Front supplement cover
Crawford-Norwood Co., Inc.
Right top lines and classified card
Dees, W. A.
Denmark,
Walter
C.
Dewey Bros 49
Dickinson & Bland
53
Dortch Hugh
54
Dumas-Giddens Oil Co. 50
Edwards & Jernigan Furniture Co.
Efird's Department Store
47
Firestone Auto Supply & Service Stores 43
Gardner's Dairy Products
Front supplement cover and right top lines Gate City Life Insurance Co.
Giddens Jewelry Store Left side lines
Goldsboro Chamber of Commerce
45
.Goldsboro Community Chest
Goldsboro Credit Bureau
Goldsboro Heating & Plumbing Supply Co. Front supplement cover and 51
Goldsboro
Herald
Goldsboro surance Realty Co.
Left top lines
Goldsboro
Public Library
Goldsboro
Publishing Co.
Goldsboro Realty Management Corp.
Classified card
Goldwayne Laundry & Dry Cleaners
Front @pplement cover Warrick, L. E. Left bottom lines
Goldwayne Realty Co. 51
Griffin, A. T. Mfg. Co.
Back supplement cover
Griffin, W. H. & Son
Back supplement cover
Handley Motor Co .. _Right bottom lines
Harris Auto Body
Service
43
Heilig & Meyers Left top lines
Herring-Johnson Tire Co.
52
Home Furniture Co.
48
Hood System Industrial Bank
Hotel Goldsboro
Howell-Hollowell Oil Co.
50
Hub Hardware Co.
49
Humphrey, E. Ambrose 54 Jones Market
Kadis
Langston Tire Co. 43 Leder Bros. Dept. Store. Left top lines
Life & Casualty Insurance
Co.
Lightner's Funeral Home
Loving, T. A. & Co. Classified card
Lowrimore & Helms
Left top lines
Made Rite Bakery
Right bottom lines
McArthur Lumber Co. Moye, H. L. Coal. Back supplement cover
O'Berry & McCulloch.
Right bottom lines
Ormond, W. E., Register
of
Deeds
Overman's Service Station 51
Paramount Cleaners
& Hatters
47
Parker, George A ____ Front supplement
cover
and right top lines
Parker, Joe A. & C. W. Peacock
Left top lines and classified card
Parrott's Shoe Store 52
Pike, J. D. Motor Co.
Pilot Life Insurance Co.
Price, L. B. Mercantile Co.
Prince Tire Co.
Robinson's Drug Store 48
Rogers Credit Jewelers
47
Rose, Hubert Amoco Service
Right bottom lines
Royall, Gosney & Smith
54
Sasser, R. M.
Savage Taxi.
Back
supplement
cover
Sears, Roebuck & Co.
Right bottom lines
Seymour Funeral Home Back supplement cover and 48
Shaver
Battery
Co ..
Left bottom lines
Singer Sewing Machine Co.
Smith Hardware Co .. Left bottom lines
Smith, Norborne G. 43
Southern Bell Telephone Co.
Spence, Zeno B. Dr.
Standard Oil Co. of N. J.
51
Stanley-Yelverton Inc. Front supplement cover and insert page
Taylor, E. F .____ Front supplement cover
and
44
Thompson-Wooten Oil
Co
Left top lines
Thomson, J. Faison
Tide Water Power Co. United States Post Office
Vinson, J. A.
Right top lines
Waters Drug Store
Wayne Agricultural Society The Wayne, Anthony Service Station
Wayne County 46
Wayne County Public Welfare Dept.
Wayne Lumber Co. __ Back supplement cover
Weil, H. & Bros.
Insert
page
Western Union Telegraph
Co.
White's Laundry & Cleaners Williams Sheet Metal Works
49
Left top lines
53
42
54
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INTRODUCTION
Baldwin Directory Company, Inc., publishers of your city direc- tory, takes pleasure in presenting the 1940 edition to the general pub- lic. A large force of trained enumerators and solicitors worked dili- gently in the preparation of this volume and we are confident that the result is an authentic and useful city directory.
We have faith in the continued growth of your city and we be- lieve that our directory will take its place as one of the vital instru- ments for the advancement of your community. Subsequent editions will be issued promptly and regularly.
This volume is an example of the ABCD type of city directory as originated and developed by the Baldwin Directory Company, Inc. In the modern business world with its greatly changed sales and credit systems, the old type of directory has become completely obsolete. In adapting the directory to modern conditions the Baldwin organization is the pioneer. The excellent city directory which your city now has is the result of the progressive spirit of this company and its accurate interpretation of modern business requirements.
SEVEN DIVISIONS OF THE BOOK
The principal parts of the Baldwin Directory are as follows:
1. The Miscellaneous Directory, contains a great deal of useful information concerning the national, state and local governments. In it are listed the names of members of congress and the state legisla- ture, city and county officials.
2. The Buyers' Guide and Civic Section is made up of the ad- vertisements of the leading business firms of the city, announcements of churches, clubs, lodges, associations and schools, and professional cards of public-spirited lawyers, physicians and dentists. The display spaces have been carefully grouped and indexed under headings which are descriptive of the business engaged in by each firm. The Buyer's Guide, when properly arranged and distributed, is of tremendous value in the building of business in the community.
3. The Resident Directory contains most of the data concerning the individual. The wife's name is given in parenthesis, and the number of dependents under 16 is shown as well as the ownership of homes. This is followed by position, place of employment and home address.
4. The Householders' Directory contains a complete directory of streets and avenues, properly located, gives the names of all house- holders arranged as they come upon the streets and avenues, indicates ownership of property.
5. The Business Directory and List of Nationally Advertised Brands contains the names of all business firms, professional people and non-profit organizations, properly classified. In this division are also listed the names of nationally advertised brands of merchandise, with the name of the local agents or distributors.
6. The Numerical Telephone Directory contains telephone num- bers arranged in numerical sequence.
SPECIAL ABCD FEATURES
The following valuable information which appears in the ABCD type of directory is not to be found in the old-style city directory :
Number of dependents under sixteen;
Designation of home ownership;
Nationally Advertised Brands.
Numerical Telephone Directory;
Telephone Numbers on Street Guide;
In addition to these valuable features, the ABCD type of directory is more conservatively styled, printed on better paper and more beau- tifully bound, arranged for more convenient use and contains a much more complete civic section. Directory stands are maintained in the business district for the use of the general public.
THE HOUSEHOLDERS' SUPPLEMENT
After including every conceivable feature which would tend to make the directory as useful and attractive as possible, the origina- tors of the ABCD type of directory made one more bold stroke-they established a guaranteed home circulation for advertising matter by issuing the Householders' Supplement and delivering it to the homes of the community. Every advertisement which appears in a Baldwin Directory also appears in the Householders' Supplement, making the Baldwin Directory "America's greatest dollar-for-dollar advertising medium" today.
BALDWIN DIRECTORY CO., INC.
EXPLANATION
All people sixteen years or over are listed.
Wives are listed with their husbands. the wife being shown in parenthesis as follows: Smith Robt R ( Mary L.)
The number of children under sixteen years is shown after the wife's name as follows: Smith Robt R ( Mary L) 3.
The H, both in the resident directory and the householders' directory designates ownership of the home.
In case of a natural widow this fact is shown with the name of the deceased husband in parenthesis, whenever possible, as follows: Smith Mary L (wid Robt R).
The occupation and place of employment are shown as follows: Smith Robert R (Mary L) clk Hub Clothing Co.
The residence of each person is shown, "h" denoting a householder or head of the shown with the "h". Thus, a circular mailed to each householder will reach every family, "r" denoting people in the home. Only one person at each home should be home in the city.
individually in addition to their regular listing with their husbands, as follows: Smith
Married women, engaged in some other occupation than housekeeping, are listed Mary L (Mrs Robt R) bkpr Henry Jones & Co r 210 Main.
Names in heavy type denote patrons of the directory and are usually the leading firms in each line of business.
Persons living outside the city limits and receiving mail in the country are marked RD.
The letters BD shown on some entries indicate Buyers Directory.
Colored is shown by a @ The publishers are very careful in using this, but do not assume any responsibility in case of error.
This directory contains all the regular departments of the modern city directory and many features used by no other publisher in the United States.
A numerical telephone directory will be found in the back of the directory listing each telephone according to number.
The classified business directory lists each firm according to line of business
The numerical street directory lists each street alphabetically and each house according to number, with the street intersections as they appear. After each house- holder's name will be found his telephone nur rer. In case he has no telephone the nearest telephone may be found. The den tes householders who own the house in which they live.
The buyers' guide carries the printed messages of the city's leading business and professional firms arranged alphabetically according to classifications.
This directory shows the exact population of the city and environs at the present time.
BALDWIN DIRECTORY COMPANY. Inc.
600
2,506
1,284
929
609
641
848
1,788
73
953
447 805
1,760
265
129
1,115
10
772
1,989
746
39
117
1,765
2
90
6
20,288
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Population of
GOLDSBORO
North Carolina
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Goldsboro
NORTH CAROLINA
"Eastern Carolina's Agricultural and Industrial Center" By James W. Butler, Executive Secretary, Goldsboro Chamber of Commerce
STATISTICAL REVIEW
Form of Government-City manager-aldermanic.
Population-1940 Census report for city proper, 17,236/ Population of Greater Goldsboro, 22,500. American-born, 99 per cent.
Area-5 square miles.
Altitude-104 feet.
Climate-Mean annual temperature, 61.1 degrees. Highest, 79 (mean July) ; lowest, 42.3 (mean January). Annual rainfall, average 52.87 inches.
Parks-3 public, valued at over $500,000; more than 100 acres.
Assessed valuation-$12,500,000. City tax rate is $1.25 per $100.
Financial Facts-3 banks and 2 trust companies with total capitali- zation of $1,481,000. Two building and loan associations.
Churches-45, representing 19 denominations.
" Industry-Chief industries of city and surrounding territory: Agri- culture, manufacturing and lumbering, Principal manufactured products : Lumber and lumber products, brick, agricultural implements, cotton yarn, veneer, furniture, tobacco redrying, meal, grits, stock feed, fertilizer, cotton seed oil products, steel bridges, and other foundry equipment, soy- bean products, peanut meal, brassware, bakery products.
10
GOLDSBORO
Trade Area-Retail trade area has radius of 40 miles, and popula- tion of 200,000. This area is from 15 minutes to one hour's drive over a network of hard-surfaced highway. Distributing center for several large agencies serving as wholesale distributors. Many insurance companies maintain district headquarters in this city.
Newspapers-One daily (afternoon) The Goldsboro News-Argus; three weekly papers, The Transcript and Messenger, The Goldsboro Her- ald and the Goldsboro Record.
Hotels-3 with total of 250 rooms.
Radio Stations-One.
Goldsboro Is A City of Lovely Homes
* Railroads-Three, Atlantic Coast Line, connecting with principal cities in South, North and East; Atlantic and East Carolina, operating east from Goldsboro to the port terminals at Morehead City; Southern connecting with principal cities of the South, West and Middle West.
« Highways-U. S. 70, from Atlantic Seaboard to Pacific Coast; U. S. 117 from Maine to Florida as part of the Sea Level Route; N. C. 102 passing through Goldsboro and connecting northeastern and southwestern sections of State, and N. C. 111 connecting with southeastern section of State.
> Education-Eleven buildings for public schools, including Goldsboro high school (white) with auditorium seating 1,300; five white elementary schools, one Negro high school and four Negro elementary schools. One
11
NORTH CAROLINA
parochial school. Over 125 teachers; enrollment in excess of 5,000. Nine months school term.
Hospitals-Three. Goldsboro Hospital, maintained by the City of Goldsboro and the County of Wayne; Eastern branch of the State Ortho- pedic Hospital; State Hospital for Negro Insane, two miles beyond west- ern city limit.
Orphanages-One. State Home maintained by the North Carolina Grand Lodge of the Independent Order of Odd Fellows.
Y Amusements-Three theatres; one baseball park; one golf course. One indoor swimming pool. Horse show ring, fall and spring shows.
Airport-On the municipally owned airport is one licensed instructor- operator.
City statistics-More than 32 miles of paved streets and sidewalks. Miles of gas mains, 20; sewers, 35; number of water meters, 3,000; light meters, more than 4,000; gas meters, 1,200; capacity of municipal water plant, 2,500,000 gallons; daily average pump, 900,000 gallons; miles of mains, 36; value of plant, $1,500,000. Fire department has 15 men with modern fire station completed in 1939; five pieces of fire-fighting equip- ment. Police department has 14 men.
Bus station-Union bus terminal serves four transportation com- panies, with 25 buses arriving and 25 buse departing daily. Companies serving Goldsboro include: Atlantic Greyhound Corporation, Carolina Coach Company, Queen City Coach Company and Seashore Transportation Company.
Community Building-A building costing $100,000 and erected through public subscription by patriotic citizens of Goldsboro and Wayne County memorializes the young men of the city and county who served in the World War of 1917-18. This first memorial erected in the United States following the close of this war is dedicated to the heroes of that conflict. The building provides recreational and educational facilities for the entire citizenship of the county. Annually the Wayne County High School Basketball Tournament is played in this building. It is headquar- ters for the Goldsboro Community Chest, Wayne Chapter of the Ameri- can Red Cross, Tuscarora Council of Boy Scouts of America, Goldsboro Council of Girl Scouts, the Goldsboro Bureau of Social Agencies, Golds-
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GOLDSBORO
boro Symphonic Chorus, Goldsboro Swimming Associatin, Wayne Post of the American Legion, Wayne Players, and many other civic and social activities.
General Summary L
Goldsboro is widely known as "Eastern Carolina's Agricultural and Industrial Center." It is the gateway to a prosperous agricultural sec- tion of the state and is one of the best laid out cities of the section.
Although in a rich agricultural area, Goldsboro is also generally rec- ognized as possessing a balanced and diversified industrial life.
Goldsboro is the county seat of Wayne County and is one of the largest of 12 townships in this county. The county population is near 58,000. It is well known, too, for its beautiful homes.
Goldsboro's principal industries include those related to agriculture and lumber. These products include fertilizers, cotton yarn, cottonseed products, ice, lumber, furniture, building materials, dairy products, bot- tled drinks, bakery products and foundry products.
Although not actually engage in manufacturing, the tobacco re-dry- ing plants located in Goldsboro are essential factors in the industrial life of this section, particularly from the standpoint of employment and pay- roll. These re-drying plants prepare tobacco from a stemming, steaming and grading process for its manufacture into other tobacco products.
Agriculture
Wayne County is primarily an agricultural county, with most of its income derived directly or indirectly from agricultural products. Principal crops are tobacco, cotton and corn, although there is coming to be an increase of livestock, swine and grains. The following commodi- ties are grown in reasonable proportions : Wheat, peanuts, rye, cowpeas, soybeans, cowpea hay, truck crops-cabbage, dewberries, beets, beans, English peas, strawberries, melons, cucumbers, Irish potatoes and sweet potatoes. Many of these crops are grown in quantities for commercial sale, as well as for home consumption.
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NORTH CAROLINA
Location
Goldsboro is located on three railroads and at the junction of two main U. S. highways as well as two major State highways. It is cen- trally situated at the hub of a network of roads which make for easy travel to many metropolitan cities. It is on the Sea Level Route, recog- nized as one of the short routes from Northern cities to Southern points, passing through the level coastal area. Many companies have selected Goldsboro as a popular distributing center for Eastern North Carolina.
Climate
A Goldsboro has a mean average temperature of 61 degrees, an alti- tude of 104 feet and an average rainfall of 52.87 inches. Its climate is ideal. Not far distant are the finest surf beaches on the Atlantic coast. The mildest weather prevails and the favorable climate adds to the healthful environment.
Power, Light, Gas and Water
The electric and gas plants are private utilities, as is the telephone company. The City of Goldsboro owns its water plant. The watershed and storage space are ample to meet every requirement. The filtering and pumping systems serve every section of the city, the daily average pump amounting to 900,000 gallons. Under a rural electrification project, thousands of citizens in rural areas will be served from Goldsboro.
Education
Goldsboro and Wayne County Schools rank among the finest of the State. In the Goldsboro city school system is the Progressive Education Plan which has brought recognition from many leading school officials. Also in the Goldsboro high school the Diversified Occupations program is a practical system of vocational education. The buildings of the city school system are valued in excess of $2,000,000.
Churches
Goldsboro is not neglectful of the religious activities, and in the city 19 denominations have 45 churches, for both white and Negro citi- zens. The following denominations are represented : Adventist (Seventh
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GOLDSBORO
Day), Baptist (Missionary), Primitive Baptist, Free Will Baptist (two different conferences), Catholic, Christian, Disciples of Christ, Protestant Episcopal, Friends, Pentecostal Holiness, Apostolic Holness, Jewish, Meth- odist, Lutheran, Mormon, Presbyterian, Full Gospel, and the Salvation Army.
Hotels
Goldsboro has a large modern hotel, two small commercial hotels, several modern tourist homes, boarding houses and apartment houses.
Churches Serve to Balance a Community
Theatres
Goldsboro has two theatres for white people and one for Negroes, each well-equipped and booking the latest movie entertainment.
Radio Station
Goldsboro is the home of Radio Station WGBR, located one-half mile west of the city on the Raleigh highway. The station operates on a fre-
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NORTH CAROLINA
quency of 1370 kilocycles, and 250-watt power. It is equipped with the latest in radio broadcasting apparatus.
Civic Clubs
The civic life of the community is provided for in a number of strong, thriving and progressive organizations. These render civic, fraternal, patriotic and social service: Rotary, Kiwanis, Lions, Civitans and Busi- ness and Professional Womens Clubs; two Masonic Lodges, the Odd Fel- lows, the Junior Order, the Woodmen of the World; Wayne Post No. 11 of the American Legion; the Legion Auxiliary; the Goldsboro Women's Club; Elks Club; the Junior Chamber of Commerce; the Grange. All take an active part in all civic work. The leadership of civic work, however, is assumed by the Goldsboro Chamber of Commerce and Mer- chants Association, Inc., which is constantly alert to the community's welfare. All other organizations in Goldsboro co-operate with the Chamber of Commerce when the occasion demands, and this has developed a co-operative feeling in the city.
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