USA > North Carolina > Carteret County > Beaufort > Hill's Morehead City-Beaufort, Carteret County, North Carolina City Directory [1960] > Part 1
USA > North Carolina > Carteret County > Morehead City > Hill's Morehead City-Beaufort, Carteret County, North Carolina City Directory [1960] > Part 1
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.: MEMBER · FEDERAL RESERVE
BYSTEM
COMPLETE BANKING AND TRUST SERVICE Commercial National Bank MOREHEAD ITY-
SEA LEVEL - KINSTON
EARLY JEWELERS
"STORE OF SATISFACTION" Morehead City Tel. PArk 8-3186
723 Arendell St.
COMPLETE BANKING SERVICE
CHECKING ACCOUNTS
LOANS
FIRST- CITIZENS BANK & TRUST COMPANY
SAVINGS ACCOUNTS
TRUST
AUTOMOBILE
LOANS
Established 1898
821-823 Arendell St. Morehead City
Drive-In Branch Atlantic Beach
411 Front St. Beaufort
We never forget to
"Thank You!"
Member F.D.I.O.
MOREHEAD CITY DRUG CO. EAST CAROLINA'S FINEST
THE ONLY UP-TOWN DRUG STORE In practically the same location for more than 31 years. The only Luncheonette Service in this area. Complete 'Cosmetic Department Beach Supplies
811 ARENDELL ST.
Dial PArk 6-4360
SUNSHINE LAUNDRY and LAUNDERETTE
SANITONE
Special One Day Service PICK-UP and DELIVERY Phone PArk 6-4440
APFRQVIR SANITONE
BEAVICE
17th COR. BRIDGES
MOREHEAD CITY, N. O.
923 ARENDELL ST.
INSURED SAVINGS
OF WILMINGTON, N. C.
COOPERATIVE SAVINGS AND LOAN ASSOCIATION
HOME LOANS
TEL. PARK 6-6770
GEO. W. DILL & MOREHEAD CITY, N. C. FUNERALS SINCE 1900 AMBULANCE SERVICE
SONS
1107 Bridges St.
Dial PARK 6-5580
THE LIBRARY OF THE UNIVERSITY OF NORTH CAROLINA
5
-
THE COLLECTION OF NORTH CAROLINIANA PRESENTED BY
Greensboro Chamber of Commerce
A
FAMILY RESORT
na Resort
ON THE OCEAN BEACH, N. C.
D 1200 FOOT FISHING PIER
\CH
RESTAURANT
CE, General Manager
C971.16 M83h 1960
Oceanana Motel (A Part of Oceanana Resort)
· 39 UNITS
· FAMILY UNITS
· AIR CONDITIONED
· TV - PIPED MUSIC
· CARPETED
· PRIVATE BEACH - BOARDWALK
· COFFEE SHOP FOR RESERVATIONS CALL ATLANTIC BEACH, N. C. PArk 6-4111
OCEANANA FISHING PIER
· 1200 FEET (Longest on East Coast)
. REST ROOMS ON PIER
· BRIGHTLY LIGHTED
· NO OVERHEAD LIGHTS
· BAIT AND TACKLE
RESTAURANT
· ACRES OF PAVED PARKING
. CLEAN FAMILY ATMOSPHERE
· PUBLIC BEACH IN CONNECTION FOR INFORMATION CALL
ATLANTIC BEACH, N. C. PArk 6-5310
HILL DIRECTORY CO.'S
B
STEWART CONSTRUCTION CO.
CAMPBELL L. STEWART, Contractor STATE LICENSE NO. 1925
BUILDING -- CONTRACTING -- REPAIRS P. O. BOX 104
FORT MACON RD., ATLANTIC BEACH, N. C.
DIAL PA '
ATLANTIC BEA
This book must not be taken from the Library building.
ROY L. WOC
Muti OF OI
REAL
Sales - Rentals - Pr
P. O. E
FORT MACON RD., A
DIAL PA
.MOREHEAD CITY - BEAUFORT CITY DIREC'
C
FAIR PRACTICE CODE
for ADVERTISING and SELLING Recommended by the ASSOCIATION OF BETTER BUSINESS BUREAUS, INC.
1. Serve the public with honest values.
Il. Tell the truth about what is offered.
III. Tell the truth in a forthright manner so its signifi- cance may be understood by the trusting as well as the analytical.
IV. Tell customers what they want to know-what they have a right to know and ought to know about what is offered so that they may buy wisely and ob- tain a maximum satisfaction from their purchases.
V. Be prepared and willing to make good as prom- ised and without quibble on any guarantee offered.
VI. Be sure that the normal use of merchandise or services offered will not be hazardous to public health or life.
VII. Reveal material facts, the deceptive concealment of which might cause consumers to be misled.
VIII. Advertise and sell merchandise or service on its merit and refrain from attacking your competitors or reflecting unfairly upon their products, services, or methods of doing business.
IX. If testimonials are used, use only those of com- petent witnesses who are sincere and honest in what they say about what you sell.
X. Avoid all tricky devices and schemes such as deceitful trade-in allowances, fictitious list prices, false and exaggerated comparative prices, bait ad- vertising, misleading free offers, fake sales and similar practices which prey upon human ignorance and gullibility.
HILL DIRECTORY CO.'S
HILL'S MOREHEAD CITY-BEAUFORT (CARTERET COUNTY) CITY DIRECTORY 1960
INCLUDING ATLANTIC BEACH
Containing an Alphabetical Directory of Business Concerns and Pri- vate Citizens, including Rural Route Residents of Morehead City and Beaufort, a Directory of Householders, Occupants of Office Buildings and Other Business Places, Includ- ing a Complete Street and Avenue Guide, a Numeri- cal Telephone Directory, and Much Information of a Miscellaneous Character; also the
YELLOW PAGES With a Special ADVERTISING SECTION and a Complete CLASSIFIED LIST
FOR CONTENTS SEE INTRODUCTION AND GENERAL INDEX
RILICO ASSOCIATION OF NORTH AMERICAN
PRICE $25.00
DIRECTORY
PUBLISHERS
HILL DIRECTORY CO., Inc., Publishers 2910 W. Clay St., P. O. Box 767, Richmond 6, Va.
DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT MOREHEAD CITY CHAMBER OF COMMERCE, MACON HOTEL LOBBY, 711 ARENDELL
Member Association of North American Directory Publishers
Copyright, 1959, by Hill Directory Co., Inc.
Excerpt from Section 104, Title 17 United States Code Annotated
WILLFUL INFRINGEMENT FOR PROFIT .- Any person who willfully and for profit shall infringe any copy- right secured by this title, or who shall knowingly and willfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon convic- tion thereof shall be punished by imprisonment for not exceeding one year or by a fine of not less than $100 nor more than $1,000, or both, in the discretion of the court.
FOLICO ASSOCIATION OF HURTH AMERICAN
189
DIHECTORY
PUBLISHERS
PUBLISHERS NOTE
The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.
The publishers cannot and do not guarantee the correctness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.
The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.
Hill Directory Co., Inc., Publishers
INTRODUCTION AND
GENERAL INDEX
HILL DIRECTORY CO., Inc., publishers of Southeastern Directories, (Publishers of the Morehead City-Beaufort Direc- tory since 1958), present to subscribers and the general public, this, the 1960 edition of the Morehead City-Beaufort City Direc- tory, which also includes Atlantic Beach and the rural route residents of Morehead City and Beaufort.
Confidence in the growth of Morehead City-Beaufort's in- dustry, population and wealth, and in the advancement of their civic and social activities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror tru- ly reflecting Morehead City-Beaufort to the world.
The enviable position occupied by Hill's Directories in the estimation of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the busi- ness and professional men and residents, the publishers feel that the results of their labors will meet with the approval of every user, and that the Morehead City-Beaufort Directory will fulfill its mission as a source of authentic information pertain- ing to the community.
Four Major Departments
The four major departments are arranged in the following order :-
I. THE YELLOW PAGES constitute the first major de- partment of the Directory. This embraces a complete list of the names and addresses of the business and professional concerns of Morehead City-Beaufort, arranged in alphabetical order un- der appropriate headings-a catalog of all the activities of Morehead City-Beaufort. Preceding this catalog, likewise grouped under appropriate headings, are the advertisements and business cards of firms and individuals desiring to present a more complete list of their products or services than is pos- sible in the catalog itself. The Yellow Pages represent refer- ence advertising at its best, and merit the attention of all buyers and sellers seeking sources of supply or markets for goods. In progressive communities like Morehead City-Beau- fort, the necessity of having this kind of information up- to-date and always immediately available, is obvious. The Di- rectory is the common intermediary between buyer and seller, and plays an important role in the daily activities of the com- mercial, industrial and professional world.
II. THE ALPHABETICAL LIST OF NAMES of resi- dents and business and professional concerns is the second
C ) Damall
viii
INTRODUCTION AND GENERAL INDEX
major department, printed on white paper. This is the only record in existence that aims to show the name, marital status, occupation and address of each adult resident of Morehead City-Beaufort and Atlantic Beach, and on the Morehead City- Beaufort rural routes, and the name, official personnel, nature and address of each firm and corporation in the community.
III. THE DIRECTORY OF HOUSEHOLDERS, INCLUD- ING STREET AND AVENUE GUIDE, is the third major de- partment, printed on green paper. In this section the num- bered streets are arranged in numerical order followed by the named streets in alphabetical order; the numbers of the resi- dences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respec- tive crossing points on each street. Special features of this sec- tion are the designation of tenant-owned homes and the listing of telephone numbers.
IV. THE NUMERICAL TELEPHONE DIRECTORY, on blue paper, is the fourth major department.
Community Publicity
The Directory reflects the achievements and ambitions of the community, depicting in unbiased terms what it has to offer as a place of residence, as a business location, as a manu- facturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Morehead City-Beaufort and vicin- ity
The Out-Of-Town City Directory Library
Through the courtesy of the publishers of the Morehead City-Beaufort City Directory, a Directory Library is main- tained in the offices of the Morehead City Chamber of Com- merce, for free reference by the general public. This is one of more than 700 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers.
The publishers appreciatively acknowledge the recogni- tion by those progressive business and professional men who have demonstrated their confidence in the City Directory as an advertising medium, with assurance that it will bring a com- mensurate return.
HILL DIRECTORY CO., INC.
Publishers.
INDEX TO ADVERTISERS
PAGE NUMBERS LISTED BELOW REFER TO THE YELLOW PAGES
Acme Movers & Storage Co Inc
top stencil, left and right top lines, 42 and 53
Atlantic Beach Rental Co B
B B Boat Co 10
Baker John A Agency left top lines and 47
Bell Guy back cover, left bottom lines, 13 and 34
Bell-Munden Funeral Home
back cover, right side lines, 2 and 30
Blanchard's Electric Service back cover, right top lines, 14 and 22
Blue Ribbon Restaurant
Bowen's Moving & Storage Co ..
Byrd's Metal Works
back lip margin, left top lines and 36
Cannon Boat Works. left bottom lines and 10
Carolina Oil & Distributing Co back cover and 27 Carolina Power & Light Co
back cover, right bottom lines and 21
Carolina Water Co left top lines and 54
Carteret Broadcasting Co Inc left top lines and 45
Carteret Concrete Co. front lip margin and 12
Carteret-Craven Electric Membership Corp
left side lines and 22
Commercial National Bank
front cover, right side lines, tabbed
Insert at name in Alphabetical Section, 6 and Cooperative Savings & Loan Association of Wil- mington N C. front cover and 51
3
Dill George W & Sons
front cover, right top lines and 31
Duncan Insurance Agency left side lines, 37 and 46 E J W Bicycle & Sports Shop right bottom lines and 52 Early Jewelers
front cover, left and right top lines, 34 and 38 Emerald Isle Motel & Restaurant 41 First-Citizen Bank & Trust Co
front cover, right side lines, 7 and 9
Freeman D A Upholstery
George's Radio & TV Service left side lines and 54
53
Hill Directory Co Inc ..
Hinson's Moving & Storage Co
bottom stencil, left bottom lines and 43
Jones Bookie. right bottom lines and 14
King's Barbecue & Restaurant.
50
Lewis-Price Inc. back cover, left side lines and 3
Machine & Supply Co Inc. right side lines and 40
Mallory Sales Inc. left side lines and 32
Maola Milk & Ice Cream Co left side lines and 15
16
Hall's Dry Cleaners. left top lines and '19
48
41
x
INDEX TO ADVERTISERS
Meadows' Sea Food Co left side lines and 52
Morehead City Drug Co
front cover, right side lines, 17 and 44
Morehead Motor Parts left bottom lines and 2
Nelson "E L" Grocery
35
Ocean Oil Co. front stencil, left top lines and 28 A Oceanana Resort 23
Ottis Fish Market
Pepsi-Cola Distributing Co ... left bottom lines and
11
Phillips Realty Co left side lines and 46
Potter T T "Tom" & Son left sde lines and 29
Riggs Electric Motor Repair Co
back cover, left side lines and S & M Gas & Appliance Co ...... right bottom lines and Sound Appliance Co Inc ...... right side lines, 23 and
20
33
48
Sportsman's Pier. .... backbone, left side lines, 24 and Stevens & Willis Oil Co right bottom lines and 26 B
26
Stewart Construction Co
Sunshine Laundry & Launderette
front cover right side lines, 18 and 39 Thompson's Steel Fishing Pier ... left bottom lines and 25
Tire Service Co. right top lines and 4
W M B L Radio Broadcasting Station
left top lines and 45
Western Auto Associate Store left side lines and 5 Willis Jerry J Real Estate & Insurance Agency left side lines and 47
Willis . Russell Mrs Restaurant right top lines and 49
MOREHEAD CITY
"Port of Progress" (Courtesy Chamber of Commerce)
Statistical Review
Form of Government: Mayor and five Town Commissioners; Incorporated as town, 1858.
Population: Last official U. S. Census report (1950) 5,144; local estimate at present, 7,200. Total colored population, 12 per- cent. American-born population is 95 percent of the whole. Predominating nationalities of foreign-born residents, very few in all.
Area: 1.82 square miles.
Altitude: 11 feet above sea level.
Climate: Mean annual temperature: 64. degrees F .; average annual rainfall: 53.26 inches.
Parks: 1 with total acreage of 4 acres, with land being loaned by the State.
Assessed Valuation: $10,529,521.00, with $1.75 per $100.00 tax rate.
Financial Data: 2 banks. 1 Building Loan Assn.
Postal Receipts: $80,000.00 for year ended Dec. 31, 1958.
Churches: 15, representing 11 denominations.
Industry: Chief industries of the city and surrounding terri- tory: commercial fishing, garment manufacture, asphalt roofing and shingles, lumber mills, boat building. Number of manufacturing establishments: 11, employing 520 men and 250 women. Principal manufactured products: gar- ments, asphalt products, boats, fish oils and scrap, lumber products.
Trade Area: Retail area has radius of 25 miles, and popula- tion of 40,000. Wholesale area has radius of 45 miles, and population of 60,000.
Newspapers: semi-weekly, one.
Radio Broadcasting Stations: WMBL and WBMA.
Hotels: 6, with total of 300 rooms. Newest hotel opened in 1957. Railroads: City served by 2 railroads, as follows: Atlantic & East Carolina; a part Southern Railway System. More- head City-Beaufort R.R.
Bus Lines: City served by one intra-city bus line, as follows: Seashore Transportation Co.
Highways: The following highways run through, or to, the city: U. S. 70, N. C. 24 and N. C. 101.
Air Lines: City served by one air line, as follows: Piedmont Airlines.
xii
INTRODUCTION
Morehead City Port Docks
Morehead City Waterfront
xiii
INTRODUCTION
Airports: one County Airport.
Automobile Registrations: 1,441.
Anivsements: Largest auditorium in city seats 800 persons. Number of moving-picture theatres, 3. Number of golf courses in, or near, the city 1 - 18 hole. Other amusement features are: Little Theater Group, bathing, boating, fish- ing piers, riding stables, and hunting in season.
Hospitals: one with total of 75 beds.
Education: Number of public schools, 8, with 6 senior high schools. Number of parochial schools, 1. Number of pupils in public schools, 5,720; in parochial schools, 42. Number of teachers in public schools, 207; in parochial schools, 3.
Public Libraries: one, with total of 10,356 volumes.
Cicy Statistics: Total street mileage, 18.80. Miles of sewer, 24.5. Number of water meters, 1,852; light meters, 3,005; bottled gas. Capacity of water works, 94,600 gallons per hour, 1612 miles of mains. Fire department has 7 paid men, with 2 stations and 6 pieces of motor equipment. Value of fire department real estate and equipment, $120,000.00. Police department has 11 men, with one station and 3 pieces of motor equipment.
General Review
Morehead City is named for John Motley Morehead Gov- error of North Carolina, 1841-1845, who firmly believed that this location had the potentialities of becoming one of the great At- lantic seaports. Gov. Morehead purchased 600 acres of land at the terminal of the railroad he had been instrumental in estab- lishing in 1855. The town laid off in home sites had its streets named for directors of the original Shepard's Point Land Company. The peninsula was formerly known as Shepard's Point. The town was chartered in 1858.
Morchead City's ocean port has the most complete facili- ties in the state and lies only 45 minutes from the sca lanes. The terminal is state owned and is one of the few state operat- ed ports showing an individual profit. Morehead is bounded by the Newport River, Calico Creek and Bogue Sound and is 1 mile from the ocean and Atlantic Beach.
The city is stretched out on a three-mile-long peninsula which juts out into the Newport River and the Ocean Port Ter- minal.
On the water front is the finest Charter Fishing Fleet on the Atlantic Coast and world-famous sea-food restaurants. The Inland Water-way separates Morehead City and Atlantic Beach.
The Morehead City Country Club offers 18 of the finest holes for the occasional or serious golfer.
.
xiv
INTRODUCTION
Morehead City Post Office
The Morehead City Municipal Building
XV
INTRODUCTION
Hotels, motels, tourist courts, trailer parks and a shopping center which is open six days a week offer diversification for the vacationist.
Although just one hundred years old Morehead City has developed into one of the most active and progressive towns in the State. Known through the early years as a popular sum- mer resort with it's wide expanse of oceanside beach and re- sort attractions, it has taken on of late years a progress of com- mercial development.
To a large extent this recent growth has come about as an outgrowth of a Port Terminal, conceived in the mind of the late John M Morehead over one hundred years ago, offering advantages of ocean and inland water transportation, so es- sential to commercial life.
The close proximity to the sea-lane of ocean commerce and travel, only five miles from sea-lane to port, through a channel of sufficient depth, allow the largest ocean-going craft to enter the harbor. With combined rail Highway and water shipping facilities, the location of Morehead City is ideal for in- dustries served by such utilities.
Morehead City has grown from a small plot of land pur- chased and opened up by Mr. Morehead as a town in the fall of 1857. Annexation of adjoining sections through the years has more than doubled the original site.
Home building has kept pace with the town's expansion, from the small attractive home of the average family to those of larger income. Added to the cost of the business and manu- facturing structures, the average cost overall, over a period of eight years covers more than half a million dollars yearly. De- velopment corporations, both within the city as well as nearby sections, announce an extensive program of building new homes to meet the steady demand of home-owners of all finan- cial status.
It's midway location between the extreme north and the ex- treme south, gives the city and surrounding section a most equitable climate the year around. Ocean winds temper the heat of summer, the waters of the Gulf Stream a few miles off shore help to make the winters mild and of short duration.
No where along the Atlantic coast can the ocean beach, ad- joining the city on the south, be excelled for the beauty of it's sand dunes and shore vegetation, it's safe bathing beach with no undertow.
History is written in the long stretch of Bogue Banks. Blackbeard the pirate is claimed to have visited Banks in his days of privateering. Some persons like to believe he hid much of his loot in the sands. Such is yet to be found, although many a searcher has spent hours digging for "pirate gold."
Upon the shores of the Banks has drifted the wreckage of boats and men of three wars, within a hundred years. The sound and outer ocean has given a livelihood to many through the years, either fishermen or whalers, from the early days of the county's settlement to present day. No better fishing grounds for pleasure or profit can be found along the Atlantic coast than off the shores of Carteret County.
Those seeking historical lore will be rewarded by a study
xvi
INTRODUCTION
of county history. Quakers played an important part in the early days of the county's settlement. From the outer world came settlers of various nationalities. Many came by ship through Old Topsail Inlet to land at Beaufort. Others treked their way along rough Indian trails from the colonies to the north. This mingling of personalities produced an heterogene- ous group, out of which came the men and women who helped to establish the early settlements of the county.
Along with the varied commercial and economic life of the cominunity the Christian and educational opportunities have not been overlooked. Such meet the demands of all faiths, while the educational advantages and social and civic organizations, furnish an opportunity for study and community betterment.
The spirit of that early pioneer, John M Morehead, still carries on, and his dream of a busy port and a great industrial city is being realized.
Golf Course
The Morehead City Country Club, just a few miles from the City limits, offers outdoor recreation for the Golf enthusi- ast every month of the year. The beautiful 18-hole course overlooks the tidal Newport River, its greens and rolling fair- ways wind around tall stands of stately pines which offer shade and also protection from occasional gusty breezes. A new Club House and swimming pool will soon be under construc- tion. New homes are springing up rapidly in the Country Club vicinity but there are still a few ideal homesites available eith- er on the waterfront or the highway.
This is truly a golfers' paradise, no snow or ice, few hot days and no long rainy season. Bring your golf clubs along and try it out.
Fort Macon
Located at the eastern end of Bogue Banks, overlooking the Beaufort (Topsail) Inlet, Fort Macon and the forts which preceded it, have guarded the Ports of Morehead City and Beaufort two centuries. The present Fort was built in 1826 and completed in 1834. It is an outstanding example of military architecture and a monument to the craftsmanship of the brick-masons of the 19th century.
Stone jetties, designed by Robert E. Lee then a young Lieutenant, can be plainly seen jutting out into the ocean and sound where they have held back erosion since about 1842. Lit- tle did Lee dream that thousands of tourists from all over the U. S. would fish from these solid barriers every year.
Taken over by the Confederate State at the beginning of the Civil War, Fort Macon was recaptured by Federal troops under Gen. J. G. Parke in 1862. The battle-scars still show on the masonry, in spite of attempts to hide them with patchwork.
About a mile west is the Fort Macon State Park Beach, a smooth white stretch of gleaming sand, surrounded by majes- tic dunes. The State provides a large parking area for cars, public bath houses, lifeguard service, also picnic tables and a large shelter for use in case of rain.
xvii
INTRODUCTION
New Housing Projects
Bayshore Park, Morehead City Mitchell Village, Morehead City Sound View Park, Morehead City Spooners Creek Harbor, Morehead City Emerald Isle, Atlantic Beach Pine Knoll Shores, Atlantic Beach Sound View Isles, Atlantic Beach
Power of Advertising
THE CITY DIRECTORY is the power that generates information for the buyer that he may know who deals in the product he wishes to purchase. If your business is not classified properly, and a display advertisement arranged to describe your business, how can you expect the buyer to trade with you?
ADVERTISING is the foundation upon which successful businesses are built. You must apply this to your own particular business.
ADVERTISING is the power of an idea multiplied.
Our Service Cannot Be Excelled
BEAUFORT
Delightfully Different Town (Courtesy Beaufort Chamber of Commerce)
Statistical Review
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