Hill's Winston-Salem City (Forsyth County, N.C.) Directory [1940], Part 1

Author: Hill Directory Company.
Publication date: 1940
Publisher:
Number of Pages: 706

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HILL'S WINSTON-SALEM (FORSYTH COUNTY, N. C.)

CITY DIRECTORY

1940

Containing an Alphabetical Directory of Business Concerns and Pri- vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, Including a Complete Street and Avenue Guide, and a Numerical Telephone Directory; also a

BUYERS' GUIDE

and a Complete

Classified Business Directory

FOR DETAILED CONTENTS SEE GENERAL INDEX

30.NO

RISICO

SSOCIATI

NORTH. AMERICAN

PRICE

1898

$17.50

DIRECTORY

FODIRLODIRLODIREC

PUBLISHERS

917.56

H.C.C

PUBLISHERS NOTE

The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.

The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.

The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.

HILL DIRECTORY CO., Inc., Publishers

51026

GENERAL INDEX

Page

Abbreviations

16 and 17

Airports

626

Alphabetical List of Names

Apartment Buildings

626

Associations and Clubs-Commercial

627

Banks and Trust Companies

629

Buildings-Office and Public

633

Bus and Coach Lines-Motor

633

Buyers' Guide

opp

588

Cemeteries

634

Churches

634

City Government

484 625

Clergymen

636

Clubs

638

County Government

153 485

Fire Department

646

Halls

649

Homes and Asylums

649 649

Labor Organizations

655

Legal Blue Book

opp

656 657

Museums

660

Newspapers

660

Numerical Telephone Directory

676

Parks and Playgrounds

662

Police Department

485

Post Office

446

Railroads

665

Schools-Public

669

Schools, Colleges and Academies

669

Societies-Benevolent and Fraternal

670

Societies-Miscellaneous

671

State Government

326

Street and Avenue Guide

497

Tourists Camps

673

United States Officials

446

Classified Business Directory

Golf Clubs and Courses

Hospitals and Dispensaries

Libraries

opp

INDEX TO ADVERTISERS

PAGE NUMBERS BELOW REFER TO THE BUYERS' GUIDE SECTION, THE YELLOW PAGES

Page

Auto Repair & Sales Co Inc 4

Beck Sam E Inc .... right side lines and 3

Hotel Robt E Lee Turkish Baths 9

Huntley-Hill-Stockton Co 21

Blue Bird Cab Co Inc. 35

Blue Bird Tire Co 4

Blum Frank L & Co.

James & Pfaff 34

Bocock-Stroud Co Inc. 35

Bonin Realty Co. 10

Bowen Jesse G Music Co

Brown Jno M. . back cover and right side lines

Brown-Ruffin Co Inc.

Brownlow G W Co 30

Bullock Clothing Co 14

Byerly W J Inc left side lines and 25

Camel City Flying Service Inc. 3

Camel City Laundry. right side lines and 26

Camel City Realty Co. 34

Carolina Air Conditioning Inc.

Carolina Marble & Tile Co right side lines and 3

right side lines and

36 14

Carroll Coal Co left top lines and

Central Cadillac-LaSalle Co

.right side lines and

Citizens Insurance Agency of Winston- Salem Inc. .left side lines and 25

Clinard Electric Co. .right top lines Colonial Furniture Shops Inc ...

Parrish Fred M .. .Legal Blue Book 27 Perryman Bros Lumber Co. .right side lines and Petree E H Co Inc. 18

Pfaff's Inc

Phoenix Co The. .right top lines and 25 Piedmont Federal Savings & Loan Assn .front cover and 13

right top lines and 23 Pilot Insurance Agency .. top stencil and 24 Pine Hall Brick & Pipe Co Inc. left top lines and 10

Pullen A M & Co 2

Quality Oil Co

Ragland Metal Co .... left side lines and Ratcliff, Hudson & Ferrell. . Legal Blue Book

Rawley & Opperson Inc .. 29 Rominger Furniture Co Inc. .back cover and 21

Salem Academy and College

Sartin Dry Cleaning Co. front cover and 17

Sears, Roebuck and Co. 17 Security Bond & Mortgage Co Inc.

.front cover and Shepherd's

C 22

28 Hinkle's Book Store .. left side lines and Holder D R Florist 18 Holland Furnace Co 19 Home Real Estate Loan & Ins Co.

Hotel Robt E Lee. 23

Better Home Furniture Co ... .right side lines and 21

Hutchins & Parker ... .. Legal Blue Book Ideal Dry Goods Co Inc .. right side lines Insurance Service Co A

Johnson T E & Sons .. front cover and Jones H H Furniture Co Inc. left side lines and 22

Kesler Construction Co 15

Kester Machinery Co. Y

Kiger G R & E L. 16 Knouse C Gilmer .... right top lines and

29 Lentz Transfer & Storage Co Inc .. .right side lines and 28

Manly, Hendren & Womble. .Legal Blue Book Medearis Stamp & Printing Co. right top lines and 30

Messick W M & Co. 16 Modern Chevrolet Co. 6

Montaldo's Inc 26

Morris-Early & Co Inc. 20

6 Motor Sales Co Inc .. left side lines and Nash A V & Sons Co. . left side lines and 35

Naylor Builders Supply Co. back cover and 12

Correct Time & City Hostess Service ... Craige & Craige. Legal Blue Book Davis & Cody Inc B

Deal Roy L. Legal Blue Book Dixie Welding Works. 36

8 Dize Awning & Tent Co. . back cover and Downtown Garage. ... left top lines and Duke Power Co Z right and left side lines and Dull C A & Son .. .left side lines Dunnagan & Rideout. right side lines and 36

Elberson C E & Co.

2 Electric Repair & Construction Co and J A Johnson Electric Co 18

5 Firestone Auto Supply & Service Stores First Federal Savings & Loan Assn of Winston-Salem .... left side lines and 14 First National Bank The 8

Fogle Bros Co. . backbone and 11 Forsyth Mantel & Tile Co 36 right side lines and

4 Forsyth Oil Co

Gay James E jr .Legal Blue Book Goodrich Silvertown Stores

Hampton J E .. .left top lines and 10 Haverty Furniture Co. . left top lines and Highfill H T & H M. 25

Shore Real Estate Co ... back cover and Smith-Phillips Lumber Co Inc 27 .left top lines and Smithdeal Realty & Ins Co Inc .. .front cover and right side lines Soul A F Motor Co .. right top lines and Southern Dairies Inc.right side lines and 17 Southern Furniture Co Inc.

6 front cover and Hood System Industrial Bank The. .right top lines and 9 Hood Tire Service .... left side lines and 6 .left side lines and 22

5 Piedmont Quarries Co. . left top lines and Piedmont Sheet Metal Co ..

INDEX TO ADVERTISERS

Page

Standard Bldg & Loan Assn

. back cover and 13 Standard Motor Sales Co. 7 Steifel Mattress Co. . right top lines and 27 Trutred Tire Co The. right bottom lines and 7

Tuttle W H Electric Co. left top lines and 18

Walker Carbis & Associates.

right bottom lines and 3

Walker's Florist 19 Wall Monument Co. . right side lines and 28 Warner Flooring Co 16 Whitman & Motsinger. . Legal Blue Book Wilkinson W A & Son A

Twin City Motor Co. 7 Williams C R Radio Co .. back cover and 32 Vaughan & Graham .... Legal Blue Book Williams-Whaling Inc 32 Vermilya Herbert M. 2 Winston-Salem Bond & Mortgage Co. left side lines and 28 Vick Paint Co .front cover and 29 Vogler Frank & Sons Inc ... . bottom stencil and 19 Vogler W T & Son. front cover and right side lines W A IR Radio Broadcasting Station .... 31 Winston-Salem Bldg & Loan Assn. right side lines and 14 Winston-Salem Hardware Co. C Winston-Salem Teachers College .right side lines and 15 Winston Steam Laundry. .front stencil and 26 Zinzendorf Laundry Co left side lines and 27

Wachovia Bank & Trust Co Ins Dept .. . back cover and 24 Wachovia Modernization Co . left side lines and 16

INTRODUCTION

HILL DIRECTORY CO., Inc., publishers of Southeastern Directories, present to subscribers and the general public, this, the 1940 edition of the Winston-Salem City Directory.

Confidence in the continued growth of Winston-Salem's industry, popu- lation and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror truly reflecting Winston-Salem to the world.

The enviable position occupied by HILL'S Directories in the estimation of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the city.

Population

The population of Winston-Salem is estimated at 97,706, based on the number of personal names in the Alphabetical section of the Directory, with due allowance for those under Directory age. Territory immediately ad- jacent, which is part of the city, as far as business and social life are concerned, is included in the Directory, and, likewise, in the population estimate.

Five Major Departments

The five major departments are arranged in the following order :-

THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is included in pages 17 to 496, on white paper. This is the only record in existence that aims to show the name, marital status, oc- cupation and address of each adult resident of Winston-Salem, and the name, official personnel, nature and address of each firm and corporation in the city.

THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, on pink paper, covers pages 497 to 588. In this section the named streets are arranged in alphabetical order, followed by the numbered streets in numerical order; the numbers of the residences and busi- ness concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the num- bers. The names of the intersecting streets appear at their respective crossing points on each street. A feature of this section is the designation of tenant- owned homes.

THE BUYERS' GUIDE, beginning opposite page 588 and separately paged from 1 to 36, on goldenrod paper, contains the advertisements of lead- ing manufacturing, business and professional interests of Winston-Salem. The advertisements are indexed under headings descriptive of the business repre- sented. This is reference advertising at its best, and merits a survey by all buyers eager to familiarize themselves with sources of supply. In a large com- mercial and industrial center like Winston-Salem, the necessity of having this kind of information immediately available, is obvious. General appreciation of this fact is evidenced by the many reference users of this City Directory service.

THE CLASSIFIED BUSINESS DIRECTORY is included in pages 625 to 675, on white paper. This department lists the names of all business and professional concerns in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable catalog of the numerous interests of the community. The Directory is the common intermediary be- tween buyer and seller. As such it plays an important part in the daily activi-

INTRODUCTION

ties of the commercial and professional world. More buyers and sellers meet through the Classified Business Directory than through any other medium.

THE NUMERICAL TELEPHONE DIRECTORY, on blue paper, follows the Classified Business Directory.

Municipal Publicity

The Directory reflects the achievements and ambitions of the city, de- picting in unbiased terms what it has to offer as a place of residence, as a busi- ness location, as a manufacturing site and as an educational center. To broad- cast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem.

The Winston-Salem Directory Library

Through the courtesy of the publishers of the Winston-Salem City Direc- tory, a Directory Library is maintained in the offices of the Winston-Salem Chamber of Commerce, for free reference by the general public. This is one of more than 500 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.

The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their con- fidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.

HILL DIRECTORY CO., Inc., Publishers.

MORE.GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS

OF THE DIRECTORY THAN ANY OTHER MEDIUM ON EARTH

WINSTON-SALEM

"THE WORLD'S TOBACCO CENTER" (Courtesy Winston-Salem Chamber of Commerce)

Statistical Review

Form of Government-Aldermanic-commission.

Population-1930 U. S. Census, 75,274; Hill Directory Co. estimate for 1939, 97,706. American-born, 99.4%.

Area-15.5 square miles.

Altitude-885 to 1,000 feet above sea level.

Climate-Mean annual temperature, 58.2 degrees F .; average annual rainfall, 54.4 inches.

Parks-31, with total of 520 acres.

Assessed Valuation-$95,930,970, with $1.55 per $100 City tax rate.

Bonded Debt-$14,999,000.

Financial Facts-1 national bank, 1 state bank and trust company, and 2 industrial banks, with total deposits of $96,280,630.57 (June 30, 1939), and total resources of $105,725,663.77 (June 30, 1939). 4 building and loan associations.

Postal Receipts-$440,922.29 (fiscal year ended June 30, 1939).

Telephones in Service-11,727 (Nov. 1, 1939).

Churches-148, representing 26 denominations.

Building and Construction-Value of building permits, $2,289,212 (fiscal year ended June 30, 1939).

Industry-Chief industries of city and surrounding territory: Manufactur- ing and agriculture. World center of tobacco manufacture, and one of the largest leaf tobacco markets. Leading manufacturing city of the South in value of products (U. S. Census of Manufactures). 79 manufacturing establish- ments, employing 21,180 wage-earners, paying wages of $16,819,541 annually, and having products valued at $343,585,849 annually (1937 U. S. Census of Manufactures). Principal manufactured products: Cigarettes and other tobacco products, hosiery, underwear, blankets, furniture, textile prod- ucts, air-conditioning machinery, nicotine sulphate, and tinfoil.

Trade Area-Retail area has radius of approximately 50 miles, and population of approximately 1,000,000.

Newspapers-1 daily and Sunday, 1 daily and 2 weeklies.

Hotels-4, with total of 650 rooms.

Railroads-3: Southern, Norfolk & Western and Winston-Salem Southbound. Also 25 off-line railroad offices, representing 2/3 of the major lines.

Highways-U. S. 52, 158, 311 and 421; State 109 and 703. Airports- 1, municipal.

Amusements-Largest auditorium in city (Civic Auditorium) seats 3,000 persons. 7 moving-picture theatres, with total seating capacity of 8,500 persons. Municipal stadium, with seating capacity of 11,174 persons. 3 18- hole golf courses (including 1 municipal) and 1 9-hole course.

Hospitals-3, with total of 500 beds.

Education-Salem College (for women) ; Salem Academy (for girls) ; Winston-Salem Teachers College (Negro). 21 public schools, including 4 high schools. Number of pupils in public schools, 15,437; teachers, 452. Value of public school property, $5,700,000.

Public Libraries-2, with total of 30,157 volumes.

City Statistics-Total street mileage, 265, with 143 miles paved. Miles of sewers, 254. Number of water meters, 14,225; light meters, 21,672; gas

INTRODUCTION

meters, 3,101. Capacity of water works, 12,000,000 gallons; daily average pumpage, 7,460,000 gallons; miles of mains, 235; value of plant, $3,925,000. Fire department has 81 men, with 6 stations and 12 pieces of motor equip- ment. Value of fire department property, $120,000. Police department has 101 men, with 1 station and 19 pieces of motor equipment.

Living in Winston-Salem

Dr. Howard E. Rondthaler, president of Salem College, says of this city: "There are in Winston-Salem those great influences of the inner life of man- hood and womanhood that decidely make for constructive citizenship, friendly living and a genuine comradeship of interest which are in the main accountable for the material progress of this city.

"From long experience, I assuredly believe that this is a community of friendly-minded and appreciative people. I truly believe, further, that there is here a sincerity of cooperation which moves beneath the surface and richly endows the daily life of this favored city.

"Living in Winston-Salem is not an experience of isolation and loneli- ness, because men and women find friends and form friendships here in a spiritual atmosphere, sincere in its welcome and lasting in its fellowship.

"Nor is this without historic reason. Not often is there to be found a community so bottomed upon a pioneer life which, while it sought freedom of conscience, expressed this freedom in industrial diligence, economic resource- fulness, and spiritual self-control.

"Around this foundation group there has been steadily gathered that larger present citizenship which, appreciative of the past, is interpreting these inherited ideals in terms of modern living."

Geography

Winston-Salem is located 1,000 feet above sea level, on the rolling Piedmont plateau in sight of the Blue Ridge Mountains. The climate is equable, with temperatures ranging from 35 to 40 degrees, normal for January, to 70 to 75 degrees, normal for July. Government records for 35 years show an average of 232 clear days-19 per month-with 54.4 inches of rainfall and 6.5 inches of snowfall.

The area is 15.5 square miles, and the population (City Directory estimate for 1939, 97,706. The increase of population during the past 50 years, according to the Federal Census, has been as follows: 1880, 4,194; 1890, 10,729; 1900, 13,650; 1910, 22,700; 1920, 48,395; 1930, 75,274.

History

The founders of Winston-Salem were members of the ancient Protestant church, Unitas Fratrum, now known as Moravian. They sent a surveying party to inspect every available tract of land in North Carolina before they bought the 100,000 acres on which the city is now located, and they spent 13 years familiarizing themselves with their property before they selected the site for their central settlement. In 1766, with detailed plans for the new community minutely prepared, the Moravians felled the first tree, built the first house, and called the rising town "Salem," meaning "peace."

The first settlers were chosen to provide the diversity of occupations and professions necessary to a complete community life. Within the first decade, Salem had a community house for church and other uses, schools for boys and girls, a water works system, fire regulations, a pottery, a com- munity store, thriving trade, and numerous industries. Upon these founda- tions the modern city has grown.

The site for Winston, court town for the then new County of Forsyth, was selected in 1849 and purchased from the Moravian Congregation. The two towns, later served for 28 years by the same chamber of commerce, were formally consolidated in 1913 as Winston-Salem.

INTRODUCTION

Points of Historic Interest

Moravian Brothers' House (now Moravian Church Home), oldest build- ing in Salem, erected in 1769, corner S. Main and Academy streets.

Salem Tavern, where George Washington was entertained, erected in 1784, 800 S. Main St.

Moravian Sisters' House, now a part of Salem College, one of the oldest schools for girls in the U. S., erected in 1786. Located on Salem Square.

Wachovia Historical Museum, formerly Salem Boys' School, with the largest collection of local antiques in the U. S. Erected in 1796. Located at S. Main and Academy streets. Hall of History adjoining.

Home Moravian Church, on Salem Square, erected in 1800 and in constant use ever since.

"God's Acre," the Moravian graveyard, in use since 1771, where the famous Early Easter Service is concluded at sunrise every Easter morning.

Economics

Diversified manufacturing is the economic keystone of Winston-Salem. Here, almost wholly of local origin and administration, are located the largest tobacco manufacturing plants in the world, the largest circular-knit hosiery mill in the world, the largest men's and boys' underwear mill in the U. S., and 75 other industrial plants manufacturing air-conditioning machinery, swimming suits, boxes, caskets, cloth, cotton goods, dairy products, dye and finishing, furniture, mirrors, nicotine sulphate, iron and steel products, tape, tinfoil, yarns, and a variety of other commodities.

By value of manufactured products ($343,585,849 according to the U. S. Census of Manufactures for 1937), Winston-Salem is the leading in- dustrial city south of Baltimore. Approximately 50% of the population is gainfully employed, and the annual payroll is $25,000,000, including salaries and other compensations for services.

Also an important factor in the economic life of the city and surround- ing area is the Winston-Salem Leaf Tobacco Market, largest in the Old Belt, and one of the largest in the world, where from 50,000,000 to 60,000,000 pounds are auctioned annually.

Sociology

The population of Winston-Salem is 99.4% American-born. For the use of its residents, the city provides two hospitals (one for Negroes) ; 15 graded schools and 4 high schools, with an average of 10 acres of playground for each; a stadium; a 187-acre municipal park with 18-hole golf course, and all municipal services of a modern community.

Many municipal facilities have been made possible through the contribu- tions of civic-minded persons, and the Winston-Salem Community Chest, through which 14 charity and character-building agencies are maintained, is always raised promptly.

()

The City Directory

is the most effective and most economical method of reaching all the people all the time. Those who buy without looking at the list of those who sell do them- selves great injustice. The classified lists in the Business Directory form the best Buyers' Guide on earth. A modern, up-to-date method of getting what you want.

ABBREVIATIONS

acct .. accountant Į drsmkr .. dressmaker

agrl agricultural

agt agent

al alley

Am American

appr apprentice apts apartments

archt

architect

assembler asmblr

Assn Association eng engineer

asst

assistant engr engraver

atndt attendant es east side

atty

attorney est estate

auto .. automobile exch exchange

.....

bet

.. . between

bgemn .. baggageman bkbndr .. bookbinder

bkpg mach opr ...

bookkeeping machine

bkpr bookkeeper bldg building bldr builder blk ·block

brkmn brakeman cabtmkr cabinetmaker capt captain gro

carp

cash cashier

Ch Church

chauf .. chauffeur hdqrs .. headquarters

chief

civ

civil

clk clerk

clnr cleaner

collr .... collector

coml ... commercial

comn commission

comnr .. commissioner

compt . . comptometer

cond .. conductor

confr .. confectioner

cons consulting

contr contractor

cor

corner

corres. . correspondent jr junior

ctr cutter

del delivery lab laborer

dep ... deputy

dept department

dicta dictaphone dir . director

dispr dispatcher

district dist

div division

dlr

dealer dmnstr .. demonstrator

... ditto or same

dom domestic

mech · mechanic

drive mechl .. mechanical

mer merchant | ret

retail 1

ydmstr . . yardmaster

ABBREVIATIONS OF GIVEN NAMES

Abraham Abr

Alexander Aléx

Alfred Alf

Archibald Arch

Artbur Arth August

Aug

Eugene

Eug

Michael Michl

Thomas

Thos

Benjamin Benj

Frederick

Fredk

Patrick

Patk

William Wm

10-38

Catherine

Charles

Chas

James

Jas

Robert Robt

Samuel Saml

Solomon Sol

Stephen Stepb

Margaret Margt

Theodore . Theo

.. yardman dr

drftsmn .. draftsman

1 Met . Metropolitan

.. manufacturing

mfr .. manufacturer

mgr mkr

manager

maker

mkt mldr molder

mlnr milliner sch School

mn man se soutbeast

mono monotype sec secretary

msngr messenger mstr mech

master mechanic

mtrmn ... motorman

mus music mus tchr.music teacher

avenue exp express mut mutual expmn expressman fcty factory n or N North solr solicitor

Natl National spl special

fnshr

finisher

northeast

są

square

formn foreman nr near ss .. .south side sta

ns ..

.north side

osteo osteopath

pass passenger

furngs .. furnishings pat patent

peddler

·pharmacist

photog . . photographer physician

.. park

packer

pkwy

parkway

plmbr

plumber

plshr polisher

plstr

plasterer

pntr painter

postoffice

pres president

prin

principal

priv sec. . . private

Need help finding more records? Try our genealogical records directory which has more than 1 million sources to help you more easily locate the available records.

Hill's Winston-Salem City (Forsyth County, N.C.) Directory [1940], Part 1

Author: Hill Directory Company. Publication date: 1940 Publisher: Number of Pages: 706

Author: Hill Directory Company.
Publication date: 1940
Publisher:
Number of Pages: 706