Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1934], Part 1

Author: Hill Directory Company.
Publication date: 1934
Publisher: Hill Directory Co.
Number of Pages: 652

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HILL'S WINSTON-SALEM

(FORSYTH COUNTY, N. C.) CITY DIRECTORY 1934

Containing an Alphabetical Directory of Business Concerns and Pri- vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, including a Complete Street and Avenue Guide and a Numerical Telephone Directory; also a

BUYERS' GUIDE

and a Complete

Classified Business Directory

FOR DETAILED CONTENTS SEE GENERAL INDEX

BONO PUBLICO

NORTH AMERICAN

PRICE

1898

$15.00

DIRECTORY

DIRECDIRECDIREC

PUBLISHERS

PUBLISHERS NOTE

The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.

The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.

The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.

HILL DIRECTORY CO., Inc., Publishers

4268,

GENERAL INDEX

Page

Abbreviations

Airports

581

Alphabetical List of Names

Apartment Buildings

582

Associations and Clubs-Commercial

582

Banks and Trust Companies 585

Buildings-Office and Public

587

Bus and Coach Lines-Motor

587

Buyers' Guide

Cemeteries

588 588 421

City Government

Classified Business Directory

581

Clergymen

590 591

County Government

155

Federal Officers

390 421

Golf Clubs and Courses

597

Halls

600 600

Hospitals and Dispensaries

600

Labor Organizations

605

Legal Blue Book

opp 606

Libraries

607

Museums

608

Newspapers

609

Numerical Telephone Directory

621 610

Police Department

421

Post Office

390

Railroads

612

Schools-Public

615

Schools, Colleges and Academies

615

Societies-Benevolent and Fraternal

616

Societies-Miscellaneous

617

Societies-Patriotic 617

State Government 294

Street and Avenue Guide

433

United States Officials

390

Churches

Clubs

Fire Department

Homes and Asylums

Parks and Playgrounds

INDEX TO ADVERTISERS

Page

Anchor Co Inc

.left top lines

Auto Repair & Sales Co

Parrish & Deal

. Legal Dept

Bennett Paul Motor Co

Patterson Drug Co Inc

.left bottom lines and 28

Blue Bird Cab Inc 41

Bocock-Stroud Co 41

Brown Jno M

. back cover

Brown Royall R

35 Brown-Ruffin Co Inc. right top lines and 32 Carroll-Cranford Coal Co. front cover and 27 City Fuel Co 27

Clodfetter H W Roofing & Sheet Metal Co front cover and 40 Consumers Coal Corp .... back cover and 40 Crystal Ice & Coal Co.right side lines and 28 Disher C C Chevrolet Co

.right side lines and 23

Dize Awning & Tent Co ... back cover and 25 Downtown Garage The. . left top lines and 23 DuBose & Weaver . Legal Dept

Elberson C E & Co.

. backbone and 22

Ernst & Ernst .back cover and 22 Farmers National Co .... front cover and 34 Firestone Service Stores Inc .right bottom lines and 24

Forsyth Coal Co. . right bottom lines and 28 Hamby Plumbing & Heating.

.right top lines and 37 Hanes P H Knitting Co 41 Haverty Furniture Co. . left top lines and 30 Helmer Edw E 35

Hodges Dan M

.right top lines and 34

Home Real Estate Loan & Ins Co.

.front cover

and 38

Hood System Industrial Bank

right

top

lines

Hotel Robt E Lee 32

Hutchison-Allgood Printing Co

back cover and 38 Ideal Dry Goods Co 4 Indianapolis Life Ins Co 34 Johnson Thos E .. left top lines and 39 Jones H H Furniture Co. . back cover and 30 Kester Machinery Co 3 Lincoln Natl Life Ins Co.

right top lines and 34

Love Furniture Co ...

right top lines

Manly Hendren & Womble

Legal Dept

Medearis Stamp & Printing Co

Modern Chevrolet Co

Mutual Benefit Life Ins Co

Mutual Life Ins Co of N Y

Nash A V & Sons Co

Page

Northwestern Mutual Life Ins Co The

.. 35

Pfaff's Inc

Penry-Aitchison Printing Co

Phoenix Co The 35

Phoenix Mutual Life Ins Co ... back cover Piedmont-Mutual Bldg & Loan Assn. .front cover and 26 Piedmont Quarries Co .left bottom lines and 38 Piedmont Sheet Metal Co .left side lines and 40 Pilot Insurance Agency. .. top stencil and 33 Pilot Life Ins Co ....... left top lines and 35 Pine-Hall Brick & Pipe Co. .left top lines and 26

Ratcliff, Hudson & Ferrell

Legal Dept

Rominger Furniture Co

Sartin Dry Cleaning Co. . front cover and 29

Security Bond & Mortgage Co

Security Life & Trust Co

.left side lines and 36

Snow Electric Co

.left side lines

Southern Furniture Co Inc

Spainhour Amenius C .... right top lines Standard Bldg & Loan Assn .right side lines and 26

Stowe's Garage Inc 24

Twin City Motor Co Inc

.left

top

lines and 24

Vaughn Robt C

Legal Dept

Vick Paint Co

front cover and 37

Vogler Frank & Sons .. bottom stencil and 29

Vogler W T & Son

. front cover and 36

Wachovia Bank & Trust Co

Wachovia Bank & Trust Co Ins Dept. .

.back cover and 33

Walker Carbis & Associates

left top lines and 23

West End Tin Shop

Wilkinson W A & Son

Williams C R Radio Co ... back cover and 38

Winston Mutual Life Ins Co

Winston Printing Co Inc

Winston-Salem Bldg & Loan Assn.

.. right side lines and 27

Winston-Salem Hardware Co

Winston-Salem Title Abstract Co

Winston Steam Laundry

.right top lines and 36

INTRODUCTION

HILL DIRECTORY CO., Inc., publishers of Southeastern Directories, present to subscribers and the general public, this, the 1934 edition of the Winston-Salem City Directory.

Confidence in the continued growth of Winston-Salem's industry, population and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror truly reflecting Winston-Salem to the world.

The enviable position occupied by HILL'S Directories in the estimation of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the city.

Population

The population of Winston-Salem is estimated at 80,838, based on the number of personal names in the Alphabetical section of the Directory, with due allowance for those under Directory age. Territory immediately adjacent, which is part of the city, as far as business and social life are concerned, is included in the Directory, and, likewise, in the population estimate.

Five Major Departments

The five major departments are arranged in the following order :-

THE BUYERS' GUIDE, pages 21 to 44, printed on tinted paper, con- tains the advertisements of leading manufacturing, business and pro- fessional interests of Winston-Salem. The advertisements are indexed under headings descriptive of the business represented. This is reference advertising at its best, and merits a survey by all buyers eager to familiar- ize themselves with sources of supply. In a large commercial and indus- trial center like Winston-Salem, the necessity of having this kind of inform- ation immediately available, is obvious. General appreciation of this fact is evidenced by the many reference users of this City Directory service.

THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is included in pages 45 to 430. This is the only record in existence that aims to show the name, marital status, occupation and address of each adult resident of Winston-Salem, and the name, official personnel, nature and address of each firm and corporation in the city.

THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, covers pages 433 to 579. In this section the names of the streets are arranged in alphabetical order; the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respective crossing points on each street.

THE CLASSIFIED BUSINESS DIRECTORY is included in pages 581 to 620. This department lists the names of all business and professional con- cerns in alphabetical order under appropriate headings. This feature con- stitutes an invaluable and indispensable catalog of the numerous interests of the community. The Directory is the common intermediary between buyer and seller. As such it plays an important part in the daily activities of the commercial and professional world. More buyers and sellers meet through the Classified Business Directory than through any other medium.

THE NUMERICAL TELEPHONE DIRECTORY extends from page 621 to page 647.

Municipal Publicity

The Directory reflects the achievements and ambitions of the city, depicting in unbiased terms what it has to offer as a place of residence, as a business location, as a manufacturing site and as an educational center.

INTRODUCTION

To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily avail- able for free public reference, and serve as perpetual and reliable advertise- ments of Winston-Salem.

The Winston-Salem Directory Library

Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library is maintained in the offices of the Winston- Salem Chamber of Commerce, for free reference by the general public. This is one of nearly 450 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.

The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their confidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.

HILL DIRECTORY CO., Inc., Publishers.

ASSOCIATION OF

PUBLICO

NORTH AMERICAN

1599

LISHERS

DIRESTORY (

P.L

WINSTON-SALEM

"The World's Tobacco Metropolis" (Courtesy Winston-Salem Chamber of Commerce)

Statistical Review

Form of Government-Aldermanic- Commission.

Population-Total, 75,274; males, 35,792; females, 39,482; total colored, 32,566 (1930 U. S. Census). Amer- ican-born, 99.3%.

Area-15.5 square miles.

Altitude-877 to 1,000 feet.

Climate-Mean annual tempera- ture, 58 degrees F .; average annual rainfall, 54.4 inches.

Parks-13, with total of 310 acres, valued at $1,000,000.

Assessed Valuation - $100,000,000, with $1.35 per $100 tax rate.

Bonded Debt-$15,238,000. Financial Institutions -3 banks and 1 trust company. 4 building and loan associations, with total assets of $5,065,941.93 (June 30, 1933).

Postal Receipts-$323,922.36 (cal- endar year 1932).

Telephones in Service-7,380.

Churches - 127, representing

all denominations.

Building and Construction - 529 permits, valued at $403,021, issued in 1932.

Industry - Chief industry: Manu- facturing. 88 manufacturing estab- lishments, employing 17,348 workers, paying wages of $14,199,489 annually, and having products valued at $301,- 524,926 annually (1930 U. S. Census). Principal manufactured products: Cigarettes, tobacco products, furni- ture, underwear, blankets, hosiery, bathing suits, tinfoil and air-condi- tioning machinery.

Trade Area-Retail area has radius of 50 miles, and population of 802,358; wholesale area, radius of 150 miles, and population of 4,434,119.

Newspapers-2 dailies and 1 weekly. Hotels-3, with total of 612 rooms. Newest hotel opened in 1929.

Railroads-3: Southern, Norfolk & Western and Winston-Salem South- bound. 20 "off-line" railway offices and 3 steamship line offices.

Highways-U. S. 121, 158, 311 and 421; State 48, 60, 66, 77 and 109.

Airports-2, including municipal airport.

Amusements - Largest auditorium in city seats 3,000 persons. 6 moving- picture theatres, with total seating capacity of 8,200 persons. 3 golf courses.

Hospitals-4, with total of 400 beds. Education Salem College and Academy. 19 public schools, includ- ing 2 senior high and 2 junior high.

Number of pupils in public schools, 15,337; teachers, 398.

Public Libraries - 2, with total of 24,996 volumes.

City Statistics-Total street mile- age, 260, with 143 miles paved. Miles of gas mains, 96.5; electric street rail- way, 10. Number of water meters, 13,149; light meters, 14,750; gas me- ters, 2,901. Capacity of water works (municipal), 18,000,000 gallons; daily average pump, 6,000,000 gallons; miles of mains, 219.95; value of plant, $3,- 000,000. Fire department has 80 men, with 9 pieces of motor equipment. Value of fire department property, $150,000. Police department has 87 men, with 1 station and 17 pieces of motor equipment.

Interesting Historical Background

Co-operation was and is the foun- dation of Winston-Salem.

On July 6, 1415, John Huss, of Bo- hemia, a province of Austria, was burned at the stake as the first Prot- estant martyr preceding the Refor- mation. His martyrdom, together with the persecution of the small band which followed him, bore the germ of a movement which culmin- ated in migration.

This migration was ultimately to be responsible for the initial settlement of Winston-Salem, North Carolina.

Fleeing from Bohemia and Moravia to escape further religious persecu- tions, John Huss' little band settled for a time in Saxony, Germany, un- der the protection and patronage of Count Zinzendorf. Continued resis- tance to the desire for full religious liberty caused them to look toward the New World, and in 1740 the "Mo- ravians," as they are now called, set- tled in Pennsylvania.

SALEM-In January, 1753, a small party seeking an ideal location, set- tled at the three forks of the Yadkin River, calling the region "Wachovia," to perpetuate the name of the beau- tiful estate of Count Zinzendorf left behind in Europe. Thirteen years later, in 1766, eight men-two Danes, two Germans, one Englishman and three Moravians commenced the first building in the town of Salem. Here the Moravians made their permanent abode and when the visitor enters Winston-Salem, a tinge of Old World atmosphere meets his eye, not so much in architecture, but in the names that reflect the past. Here one finds the MORAVIAN Church and College, the ZINZENDORF Hotel, the WACHOVIA Bank & Trust Co., and

INTRODUCTION

numerous other names harking back to the origin of the city.

What the Pilgrim Fathers were to New England, the Protestant Mora- vians were to this region. Each brought a strong desire for religious freedom. Each brought a desire for

ideas and ideals founded on thrift, economy and community spirit.

By co-operation the first church was built, and co-operation proceeded to build the first school.

WINSTON-The prosperity of the colony began to attract others and

EEEEE

38 3.33

33.3.38

03.9.39

NISSEN OFFICE BUILDING, WINSTON-SALEM

One of the recently-erected skyscrapers of the Piedmont area of the Carolinas. Many communities, in keeping with the demands for office space, made necessary by their growth, have erected towering office structures which are indicative of the confidence of investors in the future of this section.

education. Both brought that cour- age and daring, that zeal and hero- ism which made possible the America of today.

The colony prospered from the be- ginning, for the Moravians, like the Pilgrim Fathers, brought with them

about 1850 a small settlement was commenced on the fringe of Salem. This twin colony grew rapidly until on Jan. 15, 1851, the Legislature passed an act naming Winston in honor of Major Joseph Winston, of Revolutionary fame.

INTRODUCTION

The two communities, Winston and Salem, grew together until in May, 1913, by a large majority in each mu- nicipality, it was voted to combine them under the name of Winston- Salem-the "Twin City."

THE TWIN CITY-Permeating the term "Twin City" is the text of the Moravians, "Unitas Fratrum,' or "Unity of Brothers," which in familiar phraseology is "co-operation," and

"Prior to the settlement of Forsyth County, a reconnaissance survey was made to determine the quality of the land, its physiography, drainage, etc. The natural conditions were consid- ered ideal. Perhaps no other colony in America was so systematic and thoroughly scientific in its investi- gation of the natural resources as those settlers who first occupied this

CAROLINA THEATRE, HOTEL AND APARTMENTS

this co-operation has been largely re- sponsible for the growth and prosper- ity of the industrial metropolis of the Carolinas-Winston-Salem.

In commenting upon the care ex- ercised by the early settlers in select- ing this

particular location, the United States Department of Agricul- ture, in a soil survey, has the follow- ing to say:

section. The colony was successful from the beginning."

In 1880 the population of Winston and Salem together was that of an average village.

From this village, Winston-Salem progressed to a dominant position in the famous Piedmont Plateau of the Carolinas. Its industries, in 1909, turned out products valued at $18,-

INTRODUCTION

240,000, while in 1930 the total out- put of its plants was $301,524,926, far outstripping that of any other city in the Piedmont area. The 1930 U. S. Census revealed a population of 75,- 274.

There are many factors responsible for the growth of Winston-Salem, both in population and industry. In

of its great industrial advantages and economies."

Location and Topography

The Piedmont Plateau, extending from Virginia through the Carolinas to Alabama, needs no advertising, as it is generally known throughout the nation as a rapidly-developing indus- trial area.

FITLE

HOTEL ROBERT E. LEE

One of the newer type of hotels which have been erected in the Piedmont area of North Carolina. During the past eleven years, in keeping pace with the Old North State's pro- gress in highways, schools and industries, many of the communities have erected hotels that, in size, equipment and operation, come under the metropolitan classification. The Hotel Robert E. Lee, named for the South's noblest son, is a hostelry of 385 rooms, built especially to accommodate large conventions and meetings.

the first place, it is the center of that part of North Carolina of which the late Franklin K. Lane said:

"That section of the Carolinas stretching from a point about Ashe- ville to a point about Goldsboro is destined to become the greatest in- dustrial area in the country because

WINSTON-SALEM is located to- ward the center of this section. in the Northwestern sector of North Caro- lina.

This city of 75,274 population, cov- ering an area of 15.5 square miles, is the county seat of FORSYTH COUNTY, and is situated on a pla-

INTRODUCTION

teau 900 to 1,000 feet above sea level.

The topography may be generally described as consis ing of smoothly rolling slopes dissected by numerous streams which furnish an effective natural drainage system.

The general elevation of the city is approximately 250 feet above the Yadkin River, which is located some

mountain country or monotonous

flats has a decided influence on the

lives and character of people. Hap- pier conditions are found between these extremes, and the topographi-

cai variety surrounding Winston- Salem is pleasing. The Blue Ridge Mountains are visible from Winston- Salem. Pilot Mountain raises it crest

HOME OF THE MORAVIAN CHURCH AT WINSTON-SALEM

Built during the latter part of the Eighteenth Century. Much of the work in this edifice was done by the brethren of the colony. The church bell was transported overland by stage-coach from Bethlehem, Pennsylvania. The church is the scene of the Easter morning sunrise service, which, each year, attracts over 50,000 visitors from distant points to Winston-Salem. The bishop begins the service from the steps of the church. The Easter morning service has taken place annually since the founding of the colony in 1766.

15 miles distant, and is the main ar- tery of drainage for the region.

The precise location of Winston- Salem is:

Latitude 36° 05' 48’’

Longitude 80° 14' 48"

Topographical Variety

Topography has a distinct effect on living. Continuous residence in

as an enduring landmark 20 miles to the northwest of the city, and the Sauretown Range, 35 miles to the north, provides a screen which bene- fits climatic conditions.

Climatic Conditions

Possibly the entire mountain screen is responsible for the exceptional cli- matic conditions attained in the im-

INTRODUCTION

mediate vicinity. While the prevail- ing winds are from the southwest, the cooler, tree-clad mountain areas temper the breeze, especially after sundown. The nights are regularly pleasant for sleeping. No violent gales or winds inconvenience the city. High winds are apparently thrown at least

atmosphere, are surprised. Agreeably so when they discover that due to the dip south in the 75th-degree isother- mal line (July average), the climate is more pleasant than in such points as Cincinnati, Baltimore, Philadel- phia and Washington. It is quite no- ticeable that there is a lower degree

OFFICE BUILDING OF THE R. J. REYNOLDS TOBACCO CO., WINSTON-SALEM Erected in 1929 at a cost of more than $2,000,000. This building is twenty-three stories in height and is one of the most ornate in the country. Modernistic design throughout.

twenty miles farther to the east. Un- questionably the mountain range is responsible for the fact that the aver- age July temperature is only 75.8 de- grees, and that the mean annual tem- perature is 58 degrees, Fahrenheit.

Summer visitors from sections far- ther north expecting a "Palm Beach" -

of humidity than at more northern points.

Average of 232 Clear Days Probably due to some peculiar to- pographical arrangement of the mountains, Winston-Salem enjoys an average of 232 clear days in the year. This is

an exceptional condition,

INTRODUCTION

R. J. REYNOLDS MEMORIAL AUDITORIUM

Used as a part of the High School plant for chapel and other exercises. Building cost $750,000. In this building concerts and musical attractions sponsored by the civic music commission are held. The commission is a quasi-civic body, charged with the duty of bringing to Winston-Salem, for the benefit of the entire citizenship, outstanding musical attractions. World-famous artists, like Galli-Curci, Marion Talley, Schumann-Heink and John McCormack, have appeared here under the auspices of the commission as a com- munity proposition.

where points 20 to 30 miles distant have only 136 to 175 clear days in the year. In fact, compared with Los An- geles and San Francisco, which cities have, respectively, average of 166 and 168 clear days, Winston-Salem might well claim to be a "City of Sunshine."

The sunshine in the fall and winter months is delightful. The normal

January temperature ranges between 35 and 40 degrees Fahrenheit. There is an average snowfall of 6 inches in the winter, distributed over January and February, but the suns rays clear the streets in a day or two. In conse- quence, automobiles can be driven and golf played with pleasure throughout the entire winter.

PILOT MOUNTAIN, NEAR WINSTON-SALEM

A peculiar geological formation, rising 1,000 feet above its mountain base. The name "Pilot" was given to this mountain because it was used as a direction-finder by the Indians in the early days of the Colony of the Carolinas. The Red Men would make their way to this mountain and get their directional bearings from this point.

INTRODUCTION

GRADE SCHOOL AT WINSTON-SALEM

One of the grade schools in Winston-Salem's school development plan. This school, like others built recently, is located on acres instead of lots, which areas are developed and used for school and neighborhood recreational activities. Recently the City voted $2,000,000 for additional school facilities, and only seven votes were cast against the measure.

The above description, it is be- lieved, exactly portrays climatic con- ditions in Winston-Salem.

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Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1934], Part 1

Author: Hill Directory Company. Publication date: 1934 Publisher: Hill Directory Co. Number of Pages: 652

Author: Hill Directory Company.
Publication date: 1934
Publisher: Hill Directory Co.
Number of Pages: 652