USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1934] > Part 2
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Industry and Education
Winston-Salem is nationally known for two outstanding factors in its growth and development.
One is industry and the other is education.
While the manufacture of tobacco products is its chief industrial pur- suit, it has a number of diversified industries that, in themselves, would make the city a manufacturing cen- ter.
The output of the cigarette factor- ies of Winston-Salem, in comparison with those of other cities in which cigarettes are manufactured, easily makes this community the world's
cigarette capital. Far more cigarettes of a particular brand are manufac- tured in Winston-Salem than in any other city in which this product is made. Over 15,000 people are em- ployed in Winston-Salem's tobacco industry, which includes the produc- tion of cigarettes and smoking and chewing tobacco in large volume.
The hugeness of the tobacco indus- try of Winston-Salem can be visual- ized by noting the fact that the city pays to the United States Govern- ment, in internal revenue, more than $160,000,000 per annum and its man- ufacturers purchase from tobacco farmers on this and other nearby leaf tobacco markets over $20,000,000 worth of leaf tobacco per year.
A. A.
FIRST UNIT OF RICHARD J. REYNOLDS HIGH SCHOOL AT WINSTON-SALEM
Winston-Salem is known in American educational circles as a city which is developing an ideal school plan. 75 acres are part of the High School plant, some of the space being set aside for future expansion and the balance being devoted to an athletic field. Each school in Winston-Salem has approximately 10 acres of ground, used for neighborhood and school athletic and recreational activities.
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INTRODUCTION
SALEM TAVERN AT WINSTON-SALEM
MODERN HOME AT WINSTON-SALEM
During the past few years many homes have been erected in the environs of Winston- Salem that might be classed as estates. This residence, like many others, is located on a wide expanse of land, and is typical of residential structures erected by Winston-Salem citizens. Winston-Salem's low tax rate and low valuation has greatly encouraged home- owning in this city.
20
INTRODUCTION
Blankets, hosiery, underwear and furniture are the four other major products. In underwear it is one of the leading centers of the country. One unit of this local industry-that of heavy knit goods-far exceeds the production of any single unit in any
other state. The South's largest woolen mill gives Winston-Salem the rank of America's third largest blan- ket center. The world's largest silk rayon hosiery mill is another Win- ston-Salem manufacturing establish- ment, while in furniture this city is one of the leading North Carolina manufacturing points-the state as a whole producing more furniture than any other in the U. S.
As a city of industry, Winston-Sa- lem compels attention because the value of the output of its factories exceeds that of any other Southern city except Baltimore. In value add- ed to manufacture, it outranks all Southern cities and is, according to the United States Census, one of America's forty leading industrial cities.
The interesting thing about the in- dustrial development of Winston-Sa- lem is that ninety-six per cent of the city's factories are of local origin and ownership. All the major industries had their beginning through the in- itiative and energy of local citizens, and each one had a small beginning. The entire investment in the tobacco industry in 1875 was $25,000. Today one company alone, based upon net earnings in excess of $30,000,000 per annum, has a valuation of over $500,- 000,000.
While the city has grown industri -- ally, the civic leaders of the com- munity have not lost sight of the ne- cessity of planning definitely a com- prehensive program of civic develop- ment. This phase of the commun- ity's vision is best emphasized by the school development program.
In educational circles the "Winston- Salem Plan" is often referred to. In 1922 the city made provision for a modern school development program, not only to take care of present needs, but for the future. Each school is lo- cated upon expansive grounds instead of on mere lots, not only permitting expansion of facilities, but providing neighborhood school recreational and play areas. The average school acre-
age under the plan is ten, and each school was located according to den- sity of population and area served, as charted in the City Plan. A recent bond election for more than $2,000,- 000 for additional school funds, for the then present and future develop- ment, had but eleven votes against the measure.
Winston-Salem is the home of Sa- lem College and Academy, a Class A institution, founded in 1766. This in- stitution, though an educational ac- tivity of the Moravians, is non-de- nominational, and the annual student enrollment represents nearly every state in the Union, as well as a num- ber of foreign countries. In one year students from Alaska, China, Russia and Nicaragua were among those en- rolled.
Salem College, despite the ravages of the Revolutionary and Civil Wars, has never closed its doors since it was founded, except during the usual va- cation period.
Social-Service-Mindedness
Another outstanding feature about Winston-Salem is the record it has made in connection with the annual Community Chest campaign. Those engaged in social service work often refer to Winston-Salem as "The South's Community Chest City." This appellative is given to the community because of the fact that for ten con- secutive years Winston-Salem has not only exceeded the set goal, but only one day was required to put over each drive successfully. The 1932 cam- paign goal was for $140,000, and the sum of $163,000 was subscribed and there were more contributors than in any previous campaign.
Lowest Taxes
Winston-Salem enjoys the distinc- tion of having the lowest combined county and city tax rate in North Carolina. The county rate is 50c and the city is $1.35. This low tax rate is not only due to Winston-Salem's form of government, but because its major industries have adopted a pol- icy of concentration and have built all their plants in Winston-Salem; and have their home offices and as- ses domiciled here, thus making a wide spread of taxable values to the advantage of the individual home- owner or small taxpayer.
CLASSIFIED BUYERS' GUIDE OF THE CITY OF
WINSTON-SALEM
(NORTH CAROLINA)
1934
"The DIRECTORY IS THE COMMON INTERMEDIARY BETWEEN BUYERA".SELLER"
The Buyers'Guide contains the advertisements and business cards of the more progressive business men and firms in the city, classified according to lines of business.
HILL DIRECTORY CO., Inc., Publishers 8 North Sixth Street, 4th Floor Richmond, Va.
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AUTOMOBILES
Tires
Firestone Batteries
SERVICE STORES, Inc. R. A. BRUNSON, Mgr.
GAS, OIL
BRAKES Axle and Wheel Setting PHONES 2-1131-2-1132 N. Cherry SE. cor. 5th
LUBRICATION
MODERN CHEVROLET CO.
CHEVROLET
SALES AND SERVICE
Showrooms and Office
148 N. MAIN
TELS. 6144 and 6145
STOWE'S GARAGE INC.
COMPLETE AUTOMOBILE REPAIRING BY COMPETENT MECHANICS
AUTOMOBILE WRECK SERVICE A SPECIALTY PAINTING AND TOP WORK
Open 7 A. M. to Midnite Sundays, 8 A. M. to 8 P. M.
807-809 N. Trade
Phone 7632
TWIN CITY MOTOR CO. Inc. Authorized
Sales
Ford
Service
OFFICE AND SALES, N. LIBERTY, COR. 7th. PHONE 6155 SERVICE DEPARTMENT, N. MAIN, COR. 7th. PHONE 2-1041
(1934) HILL DIRECTORY CO.'S
AWNINGS AND TENTS
25
1512 SOUTH MAIN ST.
DIAL DIZE
Have the porch AWNINGIZED-then you can get out in the open after dinner and get real enjoyment out of the old Jimmy Pipe.
One of the largest and best equipped plants south
DIZE AWNING & TENT CO. WINSTON-SALEM, N. C. DIAL 4802
BANKS
WACHOVIA BANK AND TRUST COMPANY NORTH CAROLINA
ASHEVILLE HIGH POINT
WINSTON-SALEM
RALEIGH SALISBURY
"The Carolina's Largest Bank" The Southeast's Largest Trust Company
OFFICERS
HENRY F. SHAFFNER, Chairman Board of Directors ROBERT M. HANES, President
A. H. ELLER, Vice-Pres. & Trust Officer
C. T. LEINBACH, Vice-Pres.
M. H. WILLIS, Vice-Pres. & Manager Bond Dept.
J. L. FISHER, Vice-Pres.
R. G. STOCKTON, Vice-Pres. & Associate Trust Officer
FRANK PAGE, Vice-Pres. & Associate Trust Officer
GILBERT H. MORRIS, Vice-Pres. & Asso- ciate Trust Officer
THOMAS BARBER, Vice-Pres. & Mgr. Insurance Dept.
W. C. IDOL, Vice-President
C. S. STARBUCK, Treasurer JAMES P. ASHBY, Auditor
I. S. BULL, Sec. & Asst. Trust Officer RAY JOHNSON, Asst. Trust Officer C. A. LOVEJOY, Asst. Trust Officer CHAS. E. WOOD, Jr., Asst. Tr. Officer
H. A. VOGLER, Asst. Treasurer W. P. RAINEY, Asst. Treasurer C. C. ARMFIELD, Asst. Treas. C. F. MATTON, Asst. Treas. R. H. OGBURN, Jr., Asst. Treas.
T. P. PATTERSON, Asst. Secretary J. FRED BROWER, Jr., Asst. Treasurer R. E. SPAUGH, Asst. Treasurer
WINSTON-SALEM CITY DIRECTORY (1934)
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BRICK MANUFACTURERS
Pine Hall Brick & Pipe Co.
Manufacturers and Dealers in Shale, Face and Common Brick, Sewer Pipe, Hollow Tile, Flue Linings, Etc.
Office and Yards 1045 N. W. Blvd., nr. Reynolda Rd. Plants Pine Hall, N. C.
Phone 4002
BUILDING AND LOAN ASSOCIATIONS
Piedmont-Mutual Building & Loan Ass'n Home Owners Friend
MEMBER FEDERAL HOME LOAN BANK SYSTEM-
OFFICE: 16 W. THIRD ST. DIAL 5294
A. H. ELLER, President R. A. SHORE, Vice-Pres.
LEON CASH, Sec .- Treas. E. L. PFOHL, Asst. Sec .- Treas. RATCLIFF, HUDSON & FERRELL, Attys.
STANDARD BUILDING & LOAN ASS'N MAKE, SAVE, THRIVE
236 NORTH MAIN ST. PHONE 9634
From 30 to 50 per cent
Of the Information in the DIRECTORY of a city or town changes each year. Did you know this? For this reason is it not money saved to have the latest information handy? The only way to do is to have the
LATEST CITY DIRECTORY
(1934) HILL DIRECTORY CO.'S
BUILDING AND LOAN ASSOCIATIONS
27
1889 1934
Winston-Salem Building & Loan Association
Continuously for 45 Years
Savings and Loan Shares
1889
COR. MAIN AND 3rd STS. PHONES 7140 and 7149 1934
COAL
CARROLL. CRANFORD COAL COMPANY
C.F CARROLL MGR
KIDS
KOAL
ALL GRADES DOMESTIC AND STEAM COAL
TELEPHONE 5114 .
NORTHWEST BLVD . WINSTON . SALEM N.C.
C. M. THOMAS, Mgr.
CITY FUEL COMPANY
Sunshine and Black Beauty Coal
All Other Grades of Coal
AND WOOD
NORFOLK & ROANOKE STS. PHONE 2-2854
CONSUMERS COAL CORP.
BEST QUALITY Domestic and Steam Coal
PHONE 2-2940
WINSTON-SALEM CITY DIRECTORY (1934)
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COAL
CRYSTAL ICE & COAL CO. "QUALITY MEANS ECONOMY"
For Ice DIAL 5145
A COAL FOR EVERY NEED EVERY TON GUARANTEED
For Coal DIAL 2-1101
ICE CHESTS
513 N. LIBERTY ST. REFRIGERATORS
COAL & COKE
The Very Best Grades of All Kinds of Coal
Forsyth Coal Co. R. B. BALLARD, Mgr. 405 E. Ninth St.
Phone 2-2432
DRUGS
Patronize Patterson's
The Store That Brought Down Drug Prices in Winston-Salem
PATTERSON DRUG CO., INC.
Winston-Salem's Original Cut Rate Drug Store
112 W. 4th STREET
PHONE 7194
Names Appearing in Black Letters
IN THIS DIRECTORY are the names of those people who ACCOM- PLISH THINGS and are entitled to favorable consideration, if for no other reason than their public-spirited support of measures which make for progress. They represent that ENERGY AND PUSH so essential to the commercial prosperity of the City, and in dealing with them no mistake will be made. The publishers are honored in thus making them better known to the public.
-- Patronize Them
(1934) HILL DIRECTORY CO.'S
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DYERS AND CLEANERS
Sartin Dry Cleaning Co.
60 BURKE ST. PHONE 7101
DE LUXE LAUNDRY SERVICE AND GENUINE DRY CLEANING
properly done, is not only a rejuvenating measure, it is also a clothes insurance in- asmuch as it makes your garments wear longer as well as look better.
We brush out the seams and reshape the garment to its original mold. Close attention is paid to loose, broken and missing buttons.
Dry Cleaned Clothes
Defy Moths
CleanClothes Service
FUNERAL DIRECTORS
VOGLER SERVICE (Dependable Service for More Than Seventy-Five Years)
Phone 6101
FUNERAL DIRECTORS
MORTICIANS AMBULANCE
WINSTON-SALEM CITY DIRECTORY (1934)
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FURNITURE
ROMINGER FURNITURE CO.
-
Household and Office Furniture
422 Main St. and 423 Liberty St. Phones 5131 - 5132 - 2-0922
Winston-Salem, N. C.
A Store Worthy of Winston-Salem
Telephones 5118-5119
HAVERTY FURNITURE Co.
521-525 N. Liberty St.
Complete Home Furnishings It's Easy to Pay the Haverty Way
FURNITURE THAT FITS
Dress up that empty corner with a chair or davenport that fits into the general decorative scheme of the room. A bridge lamp might help also, and an otherwise cold, uninviting spot turned into a comfortable nook. It's a Fact- "You Can Buy It For Less" at
EASY TERMS
N.4. Jones FURNITURE COMPANY
Furniture? Headquarters
441-3 N. Liberty
Phone 5635
(1934) HILL DIRECTORY CO.'S
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FURNITURE
Southern Furniture Co., Inc.
Complete Line of Household Furnishings Stoves -- Ranges
1203 N. LIBERTY
TEL. 5934
GLASS
PFAFF'S INC.
Paints Varnishes Oils Wallpaper
Automobile Tires and Tubes
Automobile Glass Window Glass Plate Glass Rough Rolled Glass
219 N. MAIN
PHONE 6340
HARDWARE
WINSTON - SALEM HARDWARE CO. Charlie Beck, Mngr.
Jobbers and Dealers in
Hardware, Cutlery, Sporting Goods, Agricultural Implements, Paints, Oils, Varnishes, Glass, Etc.
215 W. 5th St.
Winston-Salem, N. C.
Phone 2-1173
WINSTON-SALEM CITY DIRECTORY (1934)
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HOTELS
a
Hotel Robert E. Lee -- Winston-Salem, N. C. 350 Rooms Rates $2.00 to $5.00
INSURANCE
INSURANCE
Fire
Use and Occupancy
Steam Boiler Plate Glass
Marine
Riot and Civil Commotion
Electrical Machinery
Group Life
Jewelry and Furs
Sprinkler Leakage Accident and Health
Paymaster
Burglary
Public Liability
Fidelity Bonds
Tornado
Workmen's Compensation
Surety Bonds
By reason of our experience and company connections we are pre- pared to handle well these and many other forms of insurance with all their varied individualities.
BROWN-RUFFIN CO., INC.
533-34 Wachovia Bank & Trust Bldg.
PHONE 6070
(1934) HILL DIRECTORY CO.'S
Automobile
Explosion
Tourist Floater
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INSURANCE
INSURANCE
ALL FORMS EXCEPT LIFE
Local Claim Service in Casualty Lines
Pilot Insurance Agency, Inc. PHONE 6123
Cor. Fourth and Spruce Streets
FORREST J. WRIGHT
E. T. PULLEN
E. L. STOCKTON
INSURANCE DEPARTMENT
OF THE WACHOVIA BANK & TRUST CO.
An Insurance Organization PROPERLY EQUIPPED to Write All Forms of Insurance Protection Except Life.
THOS. BARBER, Vice-President and Manager 803-807 WACHOVIA BANK AND TRUST BUILDING PHONE 8181
WINSTON-SALEM CITY DIRECTORY (1934)
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INSURANCE
INSURANCE
Fire Automobile Marine Tourist Floater Jewelry and Furs Burglary
Tornado Use and Occupancy Explosion Riot and Civil Commotion Sprinkler Leakage
Accident and Health Public Liability Workmen's Compensation Steam Boiler Engine Breakage
Electrical Machinery Group Life Paymaster Fidelity Bonds Surety Bonds
Complete Service-Strong Companies-Local Claim AdJustor With our experience and company connections we are in position to handle your insurance to your entire satisfaction.
"Our Service is as Near to You as Your Phone" FARMERS NATIONAL CO., INC.
FARMERS NATIONAL BANK BLDG.
F. E. LONG
F. G. WOLFE
PHONE 2-2243 J. K. SPENCER
DAN M. HODGES
GENERAL AGENT Lincoln National Life Insurance Co.
K. E. SHORE H. R. SPENCER THOMAS WILSON T. K. KNIGHT SPECIAL REPRESENTATIVES MRS. RHODA B. FELDER, Cashier 1401 REYNOLDS BLDG. PHONE 4010
H. L. WILSON
Special Agent
E. E. MONTEITH Manager
TOM KEATON Special Agent
INDIANAPOLIS LIFE INSURANCE CO.
A GOOD RULE TO FOLLOW
"Get Our Figures Before You Buy" An Old Line, Legal Reserve, Truly Mutual Company Dividend Record Unexcelled
407 REYNOLDS BLDG. PHONE 4231
MODERN LIFE INSURANCE SINCE 1845
The Mutual Benefit Life Insurance Co. of Newark, N. J.
Geo. C. Tudor, General Agent
8th FLOOR O'HANLON BLDG. PHONES 8175-8176
THE LEADING ANNUAL DIVIDEND COMPANY
(1934) HILL DIRECTORY CO.'S
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INSURANCE
THE MUTUAL LIFE INSURANCE COMPANY of New York
E. E. HELMER, Dist. Mgr. J. B. PADGETT, Special Representative
824 Wachovia Bank Bldg.
Phone 7074
ROYALL R. BROWN
THE NORTHWESTERN MUTUAL LIFE INSURANCE CO. "The Dividend Paying Company"
824A NISSEN BLDG.
WINSTON-SALEM, N. C. TEL. 4095
"MUTUALIZE AND ECONOMIZE"
THE PHOENIX COMPANY
INSURANCE OF ALL KINDS FIRST MORTGAGE LOANS REAL ESTATE AND BONDS
105 Nissen Bldg. Phone 4386
PILOT LIFE INS. CO. A. C. STUART, Gen. Agt.
A. L. GOOGE, Special Agt. E. B. HAMPTON, Special Agt. W. L. KINNEY, Special Agt. W. S. HANCOCK, Special Agt. GEO. A. STOCKTON, Special Agt.
319-20 Reynolds Bldg. Phone 2-1214
WINSTON-SALEM CITY DIRECTORY (1934)
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INSURANCE
Security Life and Trust Co. Winston-Salem's Home Company A. M. McGLAMERY, Manager HOME OFFICE AGENCY
420 N. SPRUCE
TEL. 5154
REPRESENTATIVES
GEO. R. TAYLOR LEE F. SCHANER LEWIS L. HARVARD
ROBERT W. GORRELL HARRY B. GRIMSLEY W. LAWRENCE CLARK
WINSTON MUTUAL LIFE INSURANCE COMPANY
"You Pay Us and We'll Pay You" "You Need Us and We Need You"
P. O. BOX 853
WINSTON-SALEM, N. C.
JEWELERS
CHINA - ART GOODS
ESTABLISHED 1865
GLASS - NOVELTIES
VOGLERS JEWELERS - SILVERSMITHS - STATIONERS
WEDDING INVITATIONS
WEDDING ANNOUNCEMENTS
CLUB AND COLLEGE STATIONERY
BUSINESS CARDS
GREETING CARDS
309 FOURTH ST. (Opposite Nissen Bldg.) DIAL 2-0347
LAUNDRIES
OLDEST LARGEST AND BEST
WINSTON STEAM LAUNDRY
Launderers and Dry Cleaners
Phones 4120-4129
(1934) HILL DIRECTORY CO.'S
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PAINTS
VICK PAINT COMPANY
Wholesale and Retail Paints, Oils, Varnishes and Wall Paper Distributors for Wetherill's Paints
219 West 5th St. Phone 2-0831
PLUMBING AND HEATING
HAMBY PLUMBING & HEATING
Steam Fitting, Pipe Fitting or Contract for Job Work of Any Kind All Mechanics Licensed We Don't Waste Your Time "Going Back for Tools" PHONE 2-0948 FOR ESTIMATES 117 W. 3rd STREET
PRINTERS
WILLIAM M. PENRY Superintendent
HARRY F. AITCHISON Manager
PENRYAITCHISON PRINTING CO.
Complete Printing Service
Catalogs -- Books -- Commercial Forms Letterheads -- Booklets Display Cards
Copy - - - - Layout - - Art Work - Direct Mail Campaigns --- Distributing Mailing
15 West Fifth Street Phone 8694 Winston-Salem, N. C.
WINSTON-SALEM CITY DIRECTORY (1934)
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PRINTERS
Hutchison-Allgood Printing Co.
Printing - Ruling - Multigraphing - Mimeographing Direct Mail Advertising
Phone 4333
213 W. 4th Street
QUARRIES
PIEDMONT QUARRIES CO.
"SERVICE WORTH WHILE"
Crushed Stone --- Wall Stone Building Tile
Leight, Cor. Elliott
P. O. Box 302
Phone 2-2901
RADIOS
C. R. WILLIAMS RADIO CO.
PHILCO RADIOS
NORGE ROLLATOR REFRIGERATORS
Automobile, Radio and Battery Service
103 N. LIBERTY ST.
PHONE 6942
REAL ESTATE
REALTORS
LET THIS SHIELD BE YOUR PROTECTION
DEED
HOME REAL ESTATE LOAN
140 3146
POLICY
NO COST WITHOUT SERVICE
DOLLARS FOR ASHES
INSURANCE CO
DOLLARS FOR DIRT
ALL THAT THE NAME IMPLIES
PHONE 2-1137
511 LIBERTY ST.
INSURORS
WE WRITE IT RIGHT
(1934) HILL DIRECTORY CO.'S
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REAL ESTATE
T. E. JOHNSON
REALTOR
Real Estate-Rentals and Property Management, Leases, Business and Industrial Property WOOLWORTH BLDG.
OFFICE 4853
-PHONES- RES. 7079
Real Estate Insurance
Homes for Rent
FOR COMPLETE SERVICE
CALL 7114
A. V. NASH & SONS CO.
530 Liberty Street REALTORS Near Post Office
Real Estate Mortgage Loan Financing
Fire and Liability Insurance Real Estate Sales
SECURITY BOND & MORTGAGE CO. E. M. SHEPHERD, Pres.
234 North Main Street
Dial 2-2354
RUBBER STAMPS
MEDEARIS STAMP & PRINTING COMPANY
Manufacturers and Dealers in RUBBER STAMPS NOTARY AND CORPORATION SEALS Brass Stencils, Stamp Inks, Stamp Pads Numbering Machines
PAID DATERS, LINE DATERS, STOCK CERTIFICATES
TELEPHONE 7884
524 N. LIBERTY ST.
WINSTON-SALEM CITY DIRECTORY (1934)
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SHEET METAL WORK
H. W. Clodfelter Roofing & Sheet Metal Co.
All Kinds of Roofing, Furnace and Sheet Metal Work
628 Brookstown Ave.
Phone 2-0653
PIEDMONT SHEET METAL CO. W. L. ROTHROCK
Everything in Sheet Metal Work
Warm Air Heating Bonded Roofs Mastic Flooring Torrid Zone Furnaces
Waterproofing
120 WEST THIRD STREET PHONE 2-1752
WEST END TIN SHOP C. C. MOORE
Williamson Furnaces
Furnace Repair Service Roofing and Sheet Metal Work
17 BURKE PHONE 8718
Public City Directory Library for Your Use at All Times
Chamber of Commerce
HILL DIRECTORY CO., Inc. PUBLISHERS
(1934) HILL DIRECTORY CO.'S
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SPORTING GOODS
BOCOCK-STROUD CO.
Sporting, Athletic, Gymnasium and Play Ground Equipment
General Electric Refrigerators and Appliances
RADIO SETS AND SUPPLIES
431 N. Trade St.
Phone 2-1331
TAXI
BLUE BIRD CAB Inc
CAREFUL AND COURTEOUS DRIVERS DAY AND NIGHT SERVICE
Baggage Transfer STANDS: Robt. E. Lee Bus Station, R. R. Passenger Station
MAIN OFFICE: 525 N. CHERRY DIAL 7121
UNDERWEAR MANUFACTURERS
P. H. Hanes Knitting Company
WINSTON-SALEM, N. C.
Manufacturers of
TRADE
FOR MEN AND BOYS
MARR HANES
FOR EVERY SEASON
UNDERWEAR NEW YORK OFFICE: 93 WORTH ST.
WINSTON-SALEM CITY DIRECTORY (1934)
42
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining parts of city best suited for increasing business. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts-
Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
'd. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doc- tors, lawyers, printers, garages, auto dealers, furniture stores, con- tractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
(1934) HILL DIRECTORY CO.'S
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FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
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