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HILL'S WINSTON-SALEM (FORSYTH COUNTY, N. C.)
CITY DIRECTORY 1937
Containing an Alphabetical Directory of Business Concerns and Pri- vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, Including a Complete Street and Avenue Guide, and a Numerical Telephone Directory; also a
BUYERS' GUIDE
and a Complete
Classified Business Directory
FOR DETAILED CONTENTS SEE GENERAL INDEX
ASSOCIATION OF
BOND PUBLICO
NORTH AMERICAN
PRICE
$17.50
DIREC
HILL DIRECTORY CO., Inc., Publishers 8 N. 6th St. (4th floor), Richmond, Va.
DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT CHAMBER OF COMMERCE
Member Association of North American Directory Publishers
Copyright, 1936, by Hill Directory Co., Inc.
2
Section 28, Copyright Law In Force July 7, 1909
That any person who wilfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or wilfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.
917,56 N.C.C.
ASSOCIATION OF
PHO
P. BONO BLICO
NORTH AMERICAN
ORGANIZ
1898
DIREI DIREGINATO COMERLODIRECDIREC
DIRECTORY
PUBLISHERS
PUBLISHERS NOTE
The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.
The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.
The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.
HILL DIRECTORY CO., Inc., Publishers
GENERAL INDEX
Abbreviations
Page 52
Airports
690
Alphabetical List of Names
53
Apartment Buildings
690
Associations and Clubs-Commercial.
690
Banks and Trust Companies.
693
Buildings-Office and Public.
697
Bus and Coach Lines-Motor
697
Buyers' Guide
21
Cemeteries
698
Churches
698
City Government
509
Classified Business Directory
689
Clergymen
700
Clubs
702
County Government
187
Fire Department
509
Halls
713
Homes and Asylums
714
Hospitals and Dispensaries
714
Labor Organizations
721
Legal Blue Book
opp
720
Libraries
723
Museums
725
Newspapers
725
Numerical Telephone Directory
743
Parks and Playgrounds
728
Police Department
510
Post Office 472
Railroads
731
Schools-Public 735
Schools, Colleges and Academies . 735
Societies-Benevolent and Fraternal .
736
Societies-Miscellaneous 737 State Government 356
Street and Avenue Guide 525
United States Officials 472
INDEX TO ADVERTISERS
Page
Anchor Co Inc. . . .left top lines
Ardmore Electric Co .... left side lines and 34 Auto Repair & Sales Co Inc. 23 B & O Furniture Co .... right side lines Bell Bakeries Inc. 25
Bennett Paul Motor Co Inc.
Z
Blue Bird Cab Co Inc.
48
Blum Frank L & Co.
32
Bocock-Stroud Co Inc.
48
Bowen Jesse G & Co
44
Brown John M ..
.back cover
Brown-Ruffin Co
3
Bullock Clothing Co
30
Byerly W J Inc.
left bottom lines
Camel City Laundry
42
Camel City Realty Co.
45
Carroll Coal Co
30
Carty Frank L.
left side lines
Central Cadillac-LaSalle Co.
.right side lines
City Fuel Co.
30
City Fuel & Construction Co. .right bottom lines
City Market Grocery.
37
City Tire Service ...
.right side lines and 23
Clinard Electric Co Inc .. right top lines
Clodfelter H W Roofing & Sheet Metal
Works. . . .
.ribbon book mark and 47
Cody Realty & Mortgage Co.
45
Colonial Furniture Shops. 36
Consumers Coal Co ...
left side lines
Correct Time & City Hostess Service .. left bottom lines and 22
Craige & Craige.
Legal Blue Book
Crawford R B & Co.
38
Crews Nat S.
Legal Blue Book
Crystal Ice & Coal Co
31
Daniels E C & Co
.left bottom lines
Davis & Cody Inc.
3
Dewey's Bake Shop
.left side lines
Disher C C Motors Inc.
right side lines and 24
Dixie Coal Co Inc.
right side lines
Dixie Music & Jewelry Co 43
Dize Awning & Tent Co.
back cover and 25
Downtown Garage.
left top lines and 24
Duke Power Co.
Z
Dunnagan & Rideout.
48
Elberson C E & Co.
backbone and 22
Ernst & Ernst.
.back cover and 22
Farmers National Co Inc .front cover and 39 Firestone Auto Supply & Service Stores Inc 24
First Federal Savings & Loan Assn.
. left side lines and 29
First National Bank of Winston-Salem .. 26
Fogle Bros Co
right bottom lines
Forsyth Coal Co
.right top lines and 31
Gay Jas E jr.
Legal Blue Book
General Supply Co
.right side lines
Gibson Glenn
32
Goodrich Silvertown Stores.
24
H & H Exterminating Co
34
Hanes P H Knitting Co.
49
Page
Hartman D E.
40
Haverty Furniture Co .. left top lines and 36
Hege A L Radio Co.
44
Highfill H T & H M Ins Agency,
40
Holland Furnace Co.
35
Home Real Estate Loan & Ins Co Inc front cover and 46 Hood System Industrial Bank The. .right top lines
Horton Phin Jr
Legal Blue Book
Hotel Robert E Lee.
38
Huntley-Hill-Stockton Furniture Co ..... 36
Hutchins & Parker
Legal Blue Book
Hutchison-Allgood Printing Co. .left top lines
Ideal Dry Goods Co Inc.
.right side lines
James Realty Co.
46
Johnson J A Electric Co.
43
Johnson T E & Sons. .
. front cover and 46
Jones H H Furniture Co Inc.
left bottom lines
Kester Machinery Co
Y
Lentz Transfer & Storage Co Inc.
.right side lines and 43
Long's Turkish Bath & Health Centre.
right top lines and 49
Love Furniture Co.
.right bottom lines
Madison Face Brick Co
left side lines and 27
Manly, Hendren & Womble.
Legal Blue Book
Martin Advertising Service.
left bottom lines
Martin Carl M
left bottom lines
Medearis Stamp & Printing Co.
right bottom lines and 44
Modern Chevrolet Co Inc
25
Montaldo's Inc
41
Morris-Early & Co Inc.
Y
Mutual Benefit Life Ins Co
41
Nash A V & Sons Co.
46
Nelson W H & Co.
.right side lines
Par-T-Pak Bottling Co.
right bottom lines
Patterson Drug Co Inc.
33
Penn Mutual Life Ins Co. . left side lines
Penry-Aitchison Printing Co.
4
Petres E H Co Inc.
34
Pfaff's Inc ..
right bottom lines
Phoenix Co The right top lines Phoenix Mutual Life Ins Co. . back cover Piedmont Federal Savings & Loan Assn front cover and 29
Piedmont Quarries Co
left top lines and 44
Piedmont Sheet Metal Co.
right bottom lines
Pike Pump Co .right side lines Pilot Insurance Agency. . top stencil and 39 Pine Hall Brick & Pipe Co Inc .. left top lines and 27
Poindexter Realty Co .... left bottom lines
Pollard William & Co ... right side lines
Quality Coals Inc.
31
Quality Oil Co.
23
9
INDEX TO ADVERTISERS
Page
Ratcliffe Hudson & Ferrell. . Legal Blue Book
Rawley & Apperson Inc. .front stencil Realty Bond Co The. 47
Realty Bond Supply Co .. back cover and 28
Red Bird Cab Co.
49
Rock Wool Insulating Co of North Caro- lina . 39
Rominger Furniture Co Inc.
.back cover and 36 Sartin Dry Cleaning Co. . front cover and 33 Sears Roebuck & Co. 32
Security Bond & Mortgage Co. left top lines
Service Coal Co Inc. 31 Shenandoah Life Ins Co Inc of Roanoke, Va 40
Shepherd's 37
Shore Real Estate Co.
.right top lines
Siewers Ralph Jr.
.left side lines
Smith-Phillips Lumber Co 42
Smithdeal Realty & Ins Co Inc. .front cover and 47
Southern Furniture Co Inc.
37
Spainhour Armenius C .... right side lines Spaugh Realty & Ins Co Inc.left side lines Standard Building & Loan Assn .. back cover and 29
Steifel Mattress Co.
.right top lines
Stone P H Automatic Heating Equipment 38
Stowe's Garage Inc .... right bottom lines
Supreme Oil Co.
23
Thomas Maytag Co .... left side lines and 34
Twin City Motor Co Inc ..
25
Page
Union Furniture Co
37
Vaughn & Graham Legal Blue Book Vick Paint Co .front cover and 43
Vogler Frank & Sons
bottom stencil and 35
Vogler W T & , Sor .front cover and 41 Vogue The .... .left bottom lines and 30
Wachovia Bank & Trust Co Ins Dept .. .back cover and 40
Wachovia Oil Co
right side lines
Walker Carbis & Associates
22
Walker's Florist
35
Wall Coal Co
left top lines
Warren's Drug Store
33
Webster & Little.
Legal Blue Book
West End Tin Shop
48
Whitman & Motsinger. . Legal Blue Book Wilkinson W A & Sons 2 Williams C R Radio Co .... back cover and 45 Williams & Whaling Inc. 45
Winston Mutual Life Ins Co. left side lines and 41
Winston Printing Co
2
Winston-Salem Building & Loan Assn.
.right side lines and 29
Winston-Salem Hardware Co.
4
Winston-Salem Teachers College.
.right side lines and 32
Winston Steam Laundry.
.right top lines and 42
Woodall Basil T.
41
Yarbrough Transfer Co. . left bottom lines
Zinzendorf Laundry Co Inc.
.left side lines and 42
INTRODUCTION
HILL DIRECTORY CO., Inc., publishers of Southeastern Directories, present to subscribers and the general public, this, the 1937 edition of the Winston-Salem City Directory.
Confidence in the continued growth of Winston-Salem's industry, population and wealth, and in the advancement of its civic and social ac- tivities, will be maintained as sections of this Directory are consulted, for the Directory is a mirror truly reflecting Winston-Salem to the world.
The enviable position occupied by HILL'S Directories in the estima- tion of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and resi- dents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the city.
Population
The population of Winston-Salem is estimated at 88,434, based on the number of personal names in the Alphabetical section of the Directory, with due allowance for those under Directory age. Territory immediately adjacent, which is part of the city, as far as business and social life are concerned, is included in the Directory, and, likewise, in the population estimate.
Five Major Departments
The five major departments are arranged in the following order :-
THE BUYERS' GUIDE, pages 21 to 52, printed on tinted paper, con- tains the advertisements of leading manufacturing, business and profes- sional interests of Winston-Salem. The advertisements are indexed under headings descriptive of the business represented. This is reference adver- tising at its best, and merits a survey by all buyers eager to familiarize themselves with sources of supply. In a large commercial and industrial center like Winston-Salem, the necessity of having this kind of informa- tion immediately available, is obvious. General appreciation of this fact is evidenced by the many reference users of this City Directory service.
THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is included in pages 53 to 521. This is the only record in existence that aims to show the name, marital status, occupa- tion and address of each adult resident of Winston-Salem, and the name, official personnel, nature and address of each firm and corporation in the city.
THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, covers pages 525 to 685. In this section the named streets are arranged in alphabetical order, followed by the numbered streets in numerical order; the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respec- tive crossing points on each street.
THE CLASSIFIED BUSINESS DIRECTORY is included in pages 689 to 741. This department lists the names of all business and profes- sional concerns in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable catalog of the numer- ous interests of the community. The Directory is the common interme- diary between buyer and seller. As such it plays an important part in the daily activities of the commercial and professional world. More buy- ers and sellers meet through the Classified Business Directory than through any other medium.
THE NUMERICAL TELEPHONE DIRECTORY extends from page 743 to page 781.
11
INTRODUCTION
Municipal Publicity
The Directory reflects the achievements and ambitions of the city, depicting in unbiased terms what it has to offer as a place of residence, as a business location, as a manufacturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem.
The Winston-Salem Directory Library
Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library is maintained in the offices of the Winston- Salem Chamber of Commerce, for free reference by the general public. This is one of more than 450 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.
The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their confidence in the City Directory as an advertising medium, with assur- ance that it will bring a commensurate return.
HILL DIRECTORY CO., Inc., Publishers.
WINSTON SALEM
THE WORLD'S TOBACCO METROPOLIS Prepared by Publicity Department, Winston-Salem Chamber of Commerce
The Heart of Winston-Salem's Business Section
An Appreciation
"I learned to love this community when a child, and have grown greatly to respect and admire it through the past half century.
"There are here those great influences of the inner life of manhood and womanhood which decidedly make for construc- tive citizenship, friendly living and a genuine comradeship of interest which are in the main accountable for the material progress narrated within these pages.
"From long experience I assuredly believe that this is a community of friendly-minded and appreciative people. I truly believe further that there is here a sincerity of cooperation which moves beneath the surface and richly endows the daily life of this favored community.
"Living in Winston-Salem is not an experience of isolation and loneliness, because men and women find friends and form friendships here in a spiritnal atmosphere, sincere in its welcome and lasting in its fellowship.
"Nor is this without historic reason. Not often is there to be found such a community, bottomed upon a pioneer life, which, while it songht freedom of conscience, expressed this freedom in industrial diligence, economic resourcefulness and spiritual self- control.
"Around this foundation group there has been steadily gath- ered that larger present citizenship, which, appreciative of the past, is interpreting these inherited ideals in terms of Twentieth Century living."
This tribute, written to his home city by Dr. Howard E. Rondthaler, president of Salem College, is the keynote to a presentation that seeks to give a vital picture of an old town and a younger town, Salem and Winston, growing together through cooperative effort into the leading industrial city of the Southeast, Winston-Salem.
13
INTRODUCTION
The Founding of Salem
The first tree was felled for the first house in Salem on a cold day in February, 1766. Neither the site nor the act was incidental, for the Moravian settlers, seeking a home in a new country, had made their selection in advance with utmost care, as their diary shows.
Choosing new homesites was not unprecedented with them. From the middle of the Fifteenth Century, when their ancestors in the Bo- hemian homeland, seeking religious freedom after thic martyrdom of John Hus, had first ungloved the harsh hand of persecution, these pre- Reformation Protestants, composing the first fully-organized Protestant church, had sought homes wherever freedom was promised. The nation- alities of the eight "original settlers" in North Carolina-two Danes, two Germans, one Englishman and three Southern Europeans-indicate to some extent the dispersing of this intensely-religious group, known as the Unitas Fratrum, or Unity of Brethren. Their first American settle- ment was made in Savannah, in 1735. In 1740 they came to Bethlehem, Pa., and in 1752, to the 100,000-acre tract in North Carolina which the church had purchased from the Earl of Granville. It was called "Wacho- via" after the name of the ancestral Austrian home of Count Zinzendorf, powerful Saxon nobleman who first befriended the Moravians, as they have come to be known in America, and later became their leader.
The only religious peculiarity of these ancient and much-persecuted Christians was the desire for freedom in worship, tranquillity in living, and cooperation and industry in their daily tasks. These attributes made them excellent citizens.
The Village Grows
The town that had been named and planned so long in advance, Salem, signifying peace, took shape quickly. Among the first structures that are still standing and still serving are: The Brothers House, now the Moravian Church Home, built in 1769; the Sisters House, now a part of Salem College, built in 1772; the Salem Tavern, built in 1784; the Com- munity Store; the Boys School, now the Wachovia Historical Museum, built in 1791; the Home Moravian Church, supplanting an earlier "Gemein Haus," or Community House, built in 1800; and a number of private dwell- ings and other buildings erected prior to 1800. Visitors are welcomed to all of these.
Wrote Frederick Wm. Marshall, who later became one of the leading citizens of Salem, "The town is not designed for farmers, but for those with trades." Thus from the beginning there was a diversity of occupa- tion that first of all provided with amazing thoroughness for the needs of settlers in a backwoods community, and then laid the foundation for the industrial diversification that characterizes the city's present manu- facturing.
Salem enjoyed its own municipal water works system long before other cities gave up open wells; Salem had a municipal fire department, volunteer, but equipped with the first fire engine in America, when Indians were still frequent visitors to the community; Salem had a planned system of street-lighting, zoning, garbage-disposal, and other features which gave it a completeness far surpassing many larger cities during the Revo- lutionary and early national periods.
Care for Education
The church and school had always been the twin pillars of every Moravian community. So in Salem a school for girls was opened in 1772, and shortly afterward, a school for boys. Salem College, for young women, today combines 165 years of service and tradition with a present- day adequacy that gives it high scholastic rating. For both boys and girls, the rudimentary studies were supplemented with instruction in music, for which the Moravians have long been recognized, and the arts. From the outset there was a general interest in all the cultural aspects that make for progressive civic life.
Winston-Salem is exceedingly proud of its present school system, thoroughly equipped to meet the exacting demands of a complex social order.
14
INTRODUCTION
The Founding of Winston
Winston, like Salem, did not grow up accidentally at a crossroads or convenient landing. When the County of Forsyth was created in 1849, the site for Winston was chosen as that best suited for the new county town. Named for Gen. Joseph Winston, of Revolutionary distinction, the town had, in 1850, a handsome brick court house, a substantial hitch- ing rail, and a fenced-in court house square fringed with stores and homes.
(Reading from left to right and downward)
Dogwood Time in a City Garden, Winston-Salem, The Rolling Topography of the Piedmont Lends Itself to Effective Landscaping.
2 Reynolds Memorial Auditorium, Winston-Salem. Built at a Cost of $750,000, Used as a Part of the
High School Plant and as a Civic Auditorium,
3. One of Many Spacious Estates Near Winston-Salem,
4. Hanging Rock, in Hanging Rock State and National Park. 30 Miles from Winston -Salem. 5. P. H. Hanes Knitting Co., Winston-Salem. A Part of One of the City's Large Industrial Plants.
6. The Home Moravian Church, Built in 1800, and the Main Hall of Salein College. Founded in 1772.
It was clearly obvious from the beginning that whether or not Win- ston became a city, and the type of city Winston was to become, were matters of interest only to those who resided in the community. There were no railroads, highways, waterways, electric power, mineral re- sources, nor any favorable combination of circumstances which were des- tined to produce a city at this spot whether local settlers wanted it or not. Winston-Salem had to be built, and built from within.
15
INTRODUCTION
Consolidation
Winston and Salem soon grew together, not only in physical fact, but in community of interests. As early as 1885 a local chronicler wrote: "The ground so sparsely settled a hundred years ago is now occupied by two prosperous and growing towns. We notice that they have recently been recognized under their combined namc, 'Winston-Salem', in a bill introduced into the U. S. Senate by one of our senators. A Chamber of Commerce now amicably and usefully binds the two towns together."
There were numerous adjustments to be made, but the cooperative spirit of the whole citizenry that had characterized both towns from their foundings triumphed in the ratification in 1913 of "An Act to Consolidate the City of Winston and the Town of Salem."
Industrial Development
The year 1913 has another significance for Winston-Salem from the viewpoint of its remarkable industrial development, for it was at this time that the manufacture of cigarettes was inaugurated on a large scale.
The seeds of industry had been sown early. The first tobacco factory was built in 1872, and by 1885 there were fully fifty concerns in operation, ranging from simple sheds or barns where one or two operators made tobacco into plugs, to substantial factories employing several hundred workers. In 1875, when the Reynolds Tobacco Co. built its first brick buildings, the total local investment in the tobacco industry in all its phases in Winston was $25,000. Today this same industry pays approximately $160,000,000 a year in internal revenue alone.
So rapidly did the new industries grow, absorbing the smaller plants, consolidating efforts and adopting identifying features, that in 1885, a local historian wrote, "Manufacturing continues to be the chief activity of the place." The statement, after more than fifty years, still charac- terizes the city.
The manufacture of tobacco products was not the only important operation conducted in the thriving community. The leaf tobacco market, opened in 1872, kept pace with industrial development, and is now one of the largest in the world.
Prior to the establishment of the tobacco industry, textile-manufac- turing had already assumed important proportions in Salem. This line of industry has also expanded greatly, with the result that Winston-Salem is today the national manufacturing center for men's and boys' under- wear and woolen blankets, and produces large quantities of hosiery, homespuns, upholstering material, narrow fabric, swimming suits and other products.
Famous in earlier days for the covered wagons that carried the names of Winston and Salem across the plains to the Far West, the city has a number of furniture-manufacturing concerns, one of which has grown from the old wagon works.
Unusual Character of Manufacturing
A number of lines of industry in Winston-Salem have no rivals in the state, and in several instances, in the Southeastern industrial area. Tin- foil-manufacturing and the extraction of nicotine sulphate, both incident to the tobacco industry, are sizeable operations in themselves. Air-con- ditioning machinery and humidifiers, swimming suits and narrow fabric are among the locally-manufactured products without nearby competitors.
Another interesting and significant feature of industry in Winston- Salem is that 95% of it is of local origin and ownership. This situation makes for a civic concern that is reflected in such cooperative enterprises as the annual Community Chest campaigns. Winston-Salem is often designated in social-service circles as "The Nation's Community Chest City," because for fourteen successive years the required budget for the charitable and character-building agencies included in the Chest has been subscribed in a single day.
16
INTRODUCTION
Low Tax Rates
Another advantage of the concentration of all plants of the major local industries is the low tax rate. Through a wide spread of taxable values, there is a definite benefit to the individual home-owner and small taxpayer. Property is assessed on a basis of 60% of the true value, and taxed at a rate of $1.25 per $100 valuation. With the county rate at 50c, Winston-Salem has the lowest combined city and county tax rate in North Carolina.
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