Hill's Winston-Salem (North Carolina) city directory [1933], Part 1

Author: Hill Directory Company.
Publication date: 1933
Publisher: Hill Directory Co.
Number of Pages: 672

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SERVICE

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VOGLERS JEWELERS - SILVERSMITHS - STATIONERS

309 FOURTH ST. (Opposite Nissen Bldg.)' DIAL 2-0347

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OFFICE

16 W. THIRD ST. DIAL 5294

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Phone 2.0831

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FirestoneSERVICE STORES, Inc. Phone 2-113! R. A. BRUNSON, Mgr. Phone 2-1132

TIRES, LUBRICATION BATTERIES, ACCESSORIES, BRAKES (Axle Setting)

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WINSTON-SALEM CITY DIRECTORY (1933)

LUNC-SM Ja.35 OP-10915

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The IDEAL

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Ladies' Ready-to-Wear. Coats, Suits, Dresses. Millinery, Shoes. Infants' and Children's Dept. Lingerie, Corsets, Hosiery, Gloves, Bags, Jewelry, Etc. Stationery, Greeting Cards. Piece Goods, Laces, Buttons, Notions. Linens, Bedding, Draperies, Curtains. . Cosmetics, Art and Gifts.

"The best place to shop after all"'

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Opposite, Nissen Building Dial 7186

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CITY

DIRECTORY

DIRECDIRECDIREC

PUBLISHERS

PUBLISHERS NOTE

The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.

The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.

The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.

HILL DIRECTORY CO., Inc., Publishers

GENERAL INDEX

Page

Abbreviations

Airports

597

Alphabetical List of Names

Apartment Buildings

598

Associations and Clubs-Commercial 598

Banks and Trust Companies 601

Buildings-Office and Public 604

Bus and Coach Lines-Motor

604

Buyers' Guide

Cemeteries

604

Churches

605

City Government

428

Classified Business Directory

597

Clergymen

607

County Government

168

Federal Officers 397

Fire Department 428

615

Homes and Asylums

618

Hospitals and Dispensaries

618

Labor Organizations

623

Legal Blue Book

opp

624

Libraries

625

Newspapers

627

Numerical Telephone Directory

641

Parks and Playgrounds 628

Police Department 428

Post Office 398

631

Schools-Public 634

Schools, Colleges and Academies 634

Societies-Benevolent and Fraternal 635

Societies-Miscellaneous 636

Societies-Patriotic 636

Street and Avenue Guide 441

United States Officials

397

Clubs 608

Golf Clubs and Courses

Halls 618

Railroads

307784

INDEX TO ADVERTISERS

Page

Bennett Paul Motor Co. Z

Blue Bird Cab Inc. 58

Blum Frank L & Co .. 43

Bocock-Stroud Co ..... .left side lines and 57

Brown John M ...... right bottom lines and 51 Brown-Rogers-Dixson Co. 48 Brown-Ruffin Co ...... right top lines and 49 Carroll-Cranford Coal Co. . front cover and 41 City Fuel Co. 42

Consumers Coal Corp right bottom lines and 42

Crystal Ice & Coal Co. . right side lines and 42 Dize Awning & Tent Co ..... back cover and 38 Dr Pepper Bottling Co ..... back cover and 40 Downtown Garage ... .left top lines and 36

DuBose & Weaver. . Legal Dept B

Elberson C E & Co ..... right top lines and 35 Electric Service Co. right bottom lines and 44 Ernst & Ernst. back cover and 36 Farmers National Co ... right top lines and 50 Firestone Service Stores Inc front cover and 37 Fogle Bros Co. . right bottom lines and opp 166 Forsyth Coal Co .... right bottom lines and 42 Godwin Mercantile Co .. 46

Goodrich Silvertown Inc. . left top lines and 37 Guaranty Building & Loan Association. . right top lines and 40 Hanes P H Knitting Co. 58

.right side lines and 41 Hastings & Booe Legal Dept B

Haverty Furniture Co .... left top lines and 46 Hodges Dan M. .right top lines and 50

Home Real Estate Loan & Insurance Co ..

.front cover and 56

Hood System Industrial Bank. 39 Hotel Robert E Lee. 48 Hutchison-Allgood Printing Co.

right top lines and 54 Ideal Dry Goods Co. 4

Indianapolis Life Insuarnce Co. 51

Jefferson Standard Life Insurance Co. 51 Johnson T E. . .left top lines and 56 Jones H H Furniture Co Inc. . .left top lines and 47 Kester Machinery Co. 3 Lincoln National Life Insurance Co.

.right top lines and 50 Loyd Real Estate Co. back bone and 55

Manly, Hendren & Womble .... Legal Dept Medearis Stamp & Printing Co. . right bottom lines and 57 Morris-Early & Co ... 45 Ogburn Carl Tire Co .. . back cover and 37

Parrish & Deal. . Legal Dept B

Patterson Drug Co. . left bottom lines and 43 Pegram Coal Co .. left bottom lines and 43

Penry-Aitchison Printing Co. 54

Pfaff's Inc. . left bottom lines and 47

Phoenix Mutual Life Insurance Co ... .right bottom lines and 51

Piedmont Mutual Building & Loan Assn .. .front cover and 40

Piedmont Quarries Co. left bottom lines and 54 Piedmont Sheet Metal Co left side lines and 57 Pilot Insurance Agency .. . top edge and 49 Pilot Life Insurance Co. . left top lines and 51 Pine Hall Brick & Pipe Co ..

.left bottom lines and 40

Plumbing & Heating Sales Co. 53

Railroad Jones Oil Co ...... back cover and 37 Ratcliff, Hudson & Ferrell ..... Legal Dept C Red Star Filling Stations Inc .. 36 Roberts Hardware Co .... left side lines and 48 Rominger Furniture Co .. 46 Sartin Dry Cleaning Co .... front cover and 44 Security Bond & Mortgage Co 56 Shore Service Station. 38 Spainhour A C. 57

Spaugh Realty & Insurance Co.

Standard Building & Loan Association.

Steifel Mattress Co. . right side lines and 53 Tuttle W H Electric Co. right side lines and 44 Twin City Motor Co ... .left top lines and 38 Vaughn Robert C. . Legal Dept C

Vick Paint Co ...

. front cover and 53

Vogler Frank & Sons ... .. bottom edge and 45

Vogler Wm T & Son ....

. front cover and 52

Wachovia Bank & Trust Co ..

Wachovia Bank & Trust Co (Insurance Dept) .back cover and 50 Walker Carbis A & Associates

left top lines and 36 Wilkinson W A & Son. 2 Williams J J Dr . . back cover and 41 Winston Mutual Life Insurance Co 52 Winston Printing Co. 2

Winston-Salem Building & Loan Associa- tion. .right side lines and 41 Winston-Salem Hardware Co .. 47

B Winston-Salem Title Abstract Co. 34 Winston Steam Laundry.right top lines and 52 Yoder W B Vinegar Co. . right top lines and 58 Zinzendorf Laundry Co. .front and back cover. 43 and 52

Page

INTRODUCTION

HILL DIRECTORY CO., Inc., publishers of the Winston-Salem City Di- rectory, present to subscribers and the general public, this, the 1933 edition.

Confidence in the continued growth of Winston-Salem's industry, popu- lation and wealth, and in the advancement of its civic and social activities, will be created as sections of this directory are consulted, for the directory is a mirror truly reflecting Winston-Salem to the world.

The enviable position occupied by HILL'S directories in the estimation of the public, has been established by rendering the best in directory serv- ice. With an unrivaled organization, and having the courteous and hearty cooperation of the business and professional men and residents, the pub- lishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the city.

Population

The estimated population of Winston-Salem is 78,403, based on the number of individuals' names in the alphabetical section of the directory, with due allowance for children and for women whose names are not listed separately from those of their husbands. Territory immediately adjacent, which is part of the city, as far as business and social life are concerned, is included in the directory, and, likewise, in the population estimate.

Five Major Departments

The several essential departments are arranged in the following or- der:

THE BUYERS' GUIDE, pages 33 to 60, printed on tinted paper, contains the advertisements of leading manufacturing, business and professional in- terests of Winston-Salem. These pages will be found particularly interesting and instructive to substantial purchasing factors. The advertisements have been carefully grouped by departments and are indexed under headings de- scriptive of the business represented. This is reference advertising at its best, and, as such, merits a survey by all buyers eager to familiarize them- selves with sources of supply. The city's activities, in many interesting phases, are authentically pictured. In a large commercial and industrial center like Winston-Salem, the necessity of having this kind of informa- tion immediately available, is very great, and frequently, pressing. General appreciation of this fact is evidenced by the liberal support the city direc- tory enjoys in the many fields which it serves.

THE ALPHABETICAL LIST OF NAMES of residents, business firms and corporations is included in pages 61 to 438. A feature of this section is the inclusion of the wife's name in parentheses following that of the hus- band.

THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, covers pages 441 to 596. In this section the names of the streets and avenues are arranged in alphabetical order; the residences and business houses are arranged numerically under the name of each street and avenue, and the names of householders and business concerns are placed opposite the numbers.

THE CLASSIFIED BUSINESS DIRECTORY is included in pages 597 to 639. This department lists the various manufacturing, mercantile and pro- fessional interests in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable epitome of the business interests of the community. "The Directory is the common intermediary be- tween Buyer and Seller." As such it plays no small part in the daily doings of the business world. "More goods are bought and sold through the Classi- fied Business Directory than through any other medium."

THE NUMERICAL TELEPHONE DIRECTORY extends from page 641 to page 670.

Municipal Publicity

The directory reflects the achievements and ambitions of the city, depicting in truthful terms what it has to offer as a place of residence, as a business location, as an industrial site and as an educational center. To

INTRODUCTION

broadcast this information, the publishers have placed copies of this issue of the directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem, for business men, everywhere, realize that the city directory represents a community as it really is.

The Winston-Salem Directory Library

Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library is maintained in the offices of the Winston- Salem Chamber of Commerce, for free reference by the general public. This is one of 450 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated.

The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their confidence in the city directory as an advertising medium, with assurance that it will bring a commensurate return.

HILL DIRECTORY CO., Inc., Publishers.

WINSTON-SALEM

"The World's Tobacco Metropolis" (Courtesy Winston-Salem Chamber of Commerce)

Statistical Review

Form of Government -- Aldermanic- commission.

Population-Total, 75,274; males, 35,792; females, 39,482; total colored, 32,566; white males of age, 20,371; white females of age, 21,906 (1930 U. S. Census). American-born 99.5%.

Area-15.05 square miles.

Altitude-877 to 1,000 feet.

Climate-Mean annual tempera- ture, 58 degrees F .; average annual rainfall, 54.4 inches.

Parks-13, with total of 310 acres, valued at $1,000,000.

Assessed Valuation - $147,000,000, with $1.25 per $100 tax rate.

Bonded Debt-$16,622,000.

Financial Institutions-5 banks and 2 trust companies, with total deposits of $50,247,135 (Oct. 15, 1932), and to- tal resources of $58,000,000 (Oct. 15, 1932). Clearings for 1931, $434,000,- 000.

Postal Receipts-$343,715.79 (cal- endar year 1931).

Telephones in Service-8,542.

Churches-127, representing all de- nominations.

Building and Construction-Value of building permits, $349,796 (first 9 months of 1932).

Real Estate-18,900 homes, with about 75% owned by occupants.

Industry-Chief industry: Manu- facturing. 88 manufacturing estab- lishments, employing 17,348 workers, paying wages of $14,199,489 annually, and having products valued at $301,- 524,926 annually (1930 report). Prin- cipal manufactured products: Cigar- ettes, tobacco products, underwear, furniture, blankets, hosiery, tinfoil, bathing suits and air-conditioning machinery.

Trade Area-Retail area has radius of 50 miles, and population of 802,358; wholesale area, radius of 150 miles, and population of 4,434,119.

Newspapers -- 2 dailies and 1 weekly. Hotels-3 first-class, with total of 612 rooms. Newest hotel opened in 1929.

Railroads-3: Southern, Norfolk & Western and Winston-Salem South- bound. 20 "off-line" railway offices and 3 steamship-line offices.

Highways-U. S. 121, 158, 311 and 421; State 48, 60, 66, 77 and 109.

Airports-2, including municipal airport.

Amusements - Largest auditorium seats 3,000 persons. 6 moving-pic-

ture theatres, with total seating ca- pacity of 8,200 persons.

Hospitals-4, with total of 400 beds. Education Salem College and Academy. 19 public schools, including 1 senior high and 2 junior high. Num- ber of pupils in public schools, 15,047; teachers, 420. Value of public school property, $5,000,000.

Public Libraries-1, containing 28,- 000 volumes.

City Statistics-Total street mile- age, 260, with 143 miles paved. Miles of gas mains, 96.29; sewers, 226; elec- tric street railway, 10. Number of water meters, 13,149; light meters, 16,222; gas meters, 3,000. Capacity of water works (municipal), 18,000,000 gallons; daily average pump, 6,000,- 000 gallons; miles of mains, 219.95; value of plant, $3,000,000. Fire de- partment has 85 men, with 6 stations and 9 pieces of motor equipment. Value of fire department property, $150,000. Police department has 87 members, with 1 station and 17 pieces of motor equipment.

Interesting Historical Background

Co-operation was and is the foun- dation of Winston-Salem.

On July 6, 1415, John Huss, of Bo- hemia, a province of Austria, was burned at the stake as the first Prot- estant martyr preceding the Refor- mation. His martyrdom, together with the persecution of the small band which followed him, bore the germ of a movement which culminated in mi- gration.

This migration was ultimately to be responsible for the initial settlement of Winston-Salem, North Carolina.

Fleeing from Bohemia and Moravia to escape further religious persecu- tions, John Huss' little band settled for a time in Saxony, Germany, un- der the protection and patronage of Count Zinzendorf. Continued resis- tance to the desire for full religious liberty caused them to look toward the New World, and in 1740 the "Mo- ravians," as they are now called, set- tled in Pennsylvania.

SALEM-In January, 1753, a small party seeking an ideal location, set- tled at the three forks of the Yadkin River, calling the region "Wachovia," to perpetuate the name of the beau- tiful estate of Count Zinzendorf left behind in Europe. Thirteen years later, in 1766, eight men-two Danes, two Germans, one Englishman and three Moravians commenced the first

INTRODUCTION

building in the town of Salem. Here the Moravians made their permanent abode and when the visitor enters Winston-Salem, a tinge of Old World atmosphere meets his eye, not so much in architecture, but in the names that reflect the past. Here one

vians were to this region. Each

brought a strong desire for religious freedom. Each brought a desire for education. Both brought that cour- age and daring, that zeal and hero- ism which made possible the America of today.

3.33

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90.3331

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NISSEN OFFICE BUILDING, WINSTON-SALEM

One of the recently-erected skyscrapers of the Piedmont area of the Carolinas. Many communities, in keeping with the demands for office space, made necessary by their growth, have erected towering office structures which are indicative of the confidence of investors in the future of this section.

finds the MORAVIAN Church and College, the ZINZENDORF' Hotel, the WACHOVIA Bank & Trust Co., and numerous other names harking back to the origin of the city.

What the Pilgrim Fathers were to New England, the Protestant Mora-

The colony prospered from the be- ginning, for the Moravians, like the Pilgrim Fathers, brought with them ideas and ideals founded on thrift, economy and community spirit.

By co-operation the first church was built, and co-operation proceeded to build the first school.

INTRODUCTION

WINSTON-The prosperity of the colony began to attract others and about 1850 a small settlement was commenced on the fringe of Salem. This twin colony grew rapidly until on Jan. 15, 1851, the Legislature passed an act naming Winston in honor of Major Joseph Winston, of Revolutionary fame.

The two communities, Winston and Salem, grew together until in May,

sponsible for the growth and prosper- ity of the industrial metropolis of the Carolinas-Winston-Salem.

In commenting upon the care ex- ercised by the early settlers in select- ing this particular location, the United States Department of Agricul- ture, in a soil survey, has the follow- ing to say:

"Prior to the settlement of Forsyth County, a reconnaissance survey was

₺

CAROLINA THEATRE, HOTEL AND APARTMENTS

1913, by a large majority in each mu- nicipality, it was voted to combine them under the name of Winston- Salem-the "Twin City."

THE TWIN CITY-Permeating the term "Twin City" is the text of the Moravians, "Unitas Fratrum,' or "Unity of Brothers," which in familiar phraseology is "co-operation," and this co-operation has been largely re-

made to determine the quality of the land, its physiography, drainage, etc. The natural conditions were consid- ered ideal. Perhaps no other colony in America was so systematic and thoroughly scientific in its investi- gation of the natural resources as those settlers who first occupied this section. The colony was successful from the beginning."

INTRODUCTION

In 1880 the population of Winston and Salem together was that of an average village.

From this village, Winston-Salem progressed to a dominant position in the famous Piedmont Plateau of the Carolinas. Its industries, in 1909, turned out products valued at $18,-

the first place, it is the center of that part of North Carolina of which the late Franklin K. Lane said:

"That section of the Carolinas stretching from a point about Ashe- ville to a point about Goldsboro is destined to become the greatest in- dustrial area in the country because

HOTEL ROBERT E. LEE

One of the newer type of hotels which have been erected in the Piedmont area of North Carolina. During the past eleven years, in keeping pace with the Old North State's pro- gress in highways, schools and industries, many of the communities have erected hotels that, in size, equipment and operation, come under the metropolitan classification. The Hotel Robert E. Lee, named for the South's noblest son, is a hostelry of 385 rooms, built especially to accommodate large conventions and meetings.

240,000 while in 1930 the total out- put of its plants was $301,524,926, far outstripping that of any other city in the Piedmont area. The 1930 U. S. Census revealed a population of 75,- 274.

There are many factors responsible for the growth of Winston-Salem, both in population and industry. In

of its great industrial advantages and economies."

Location and Topography

The Piedmont Plateau, extending from Virginia through the Carolinas to Alabama, needs no advertising, as it is generally known throughout the nation as a rapidly-developing indus- trial area.

INTRODUCTION

WINSTON-SALEM is located to- ward the center of this section, in the Northwestern sector of North Caro- lina.

This city of 75,274 population, cov- ering an area of 15.05 square miles, is the county seat of FORSYTH COUNTY, and is situated on a pla- teau 900 to 1,000 feet above sea level.

15 miles distant, and is the main ar- tery of drainage for the region.

The precise location of Winston- Salem is:

Latitude

,36° 05' 48"

Longitude. 80° 14ʼ 48'

Topographical Variety

Topography has a distinct effect living. Continuous residence in

HOME OF THE MORAVIAN CHURCH AT WINSTON-SALEM

Built during the latter part of the Eighteenth Century. Much of the work in this edifice was done by the brethren of the colony. The church bell was transported overland by stage-coach from Bethlehem, Pennsylvania. The church is the scene of the Easter morning sunrise service, which, each year, attracts over 50,000 visitors from distant points to Winston-Salem. The bishop begins the service from the steps of the church. The Easter morning service has taken place annually since the founding of the colony in 1766.

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Hill's Winston-Salem (North Carolina) city directory [1933], Part 1

Author: Hill Directory Company. Publication date: 1933 Publisher: Hill Directory Co. Number of Pages: 672

Author: Hill Directory Company.
Publication date: 1933
Publisher: Hill Directory Co.
Number of Pages: 672