Hill's Concord (Cabarrus County, N.C.) City Directory [1955], Part 39

Author: Hill Directory Company.
Publication date: 1955
Publisher: Hill Directory Co.
Number of Pages: 678


USA > North Carolina > Cabarrus County > Concord > Hill's Concord (Cabarrus County, N.C.) City Directory [1955] > Part 39


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


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-Shell Service Station Carl D Alexander mgr 1006 N Church -Super Market (Alvin and Blanche S Penninger) 605 N Church


Wilson A Burl (Ruth S) city policemn r465 Gibson


-Albert r RD 2 Box 382


-Alma J Mrs tex wkr Cannon Mills h401 N Spring


-Anna M Mrs tex wkr Locke Cotton Mills h20 Widenhouse


-Annie L Mrs slswn Mclellans r87 Meadow


-- Arth R (Annie L) tex wkr Cannon Mills r87 Meadow


-Betty Mrs nurse Cabarrus Mem Hosp r Kannapolis NC


-Betty L Mrs bdr Craftsman Fnshg Co r168 W Depot


-Carrie D tchr Shankletown Sch h17 S Georgia av -Chas H (Sonny's Grill) r126 Smith


-Chas H (Mary L) tex wkr Locke Cotton Mill h24 Ash


-Denell hyster Sou Latex r9 Fisher av


-Dovie Mrs maid h275 Hilltop


-Edna F Mrs chkr Cannon Mills h339 Spencer dr (Wil-Mar Pk)


- -Ellna S Mrs ofc sec Dr A F Thompson jr h736 Propston ter (Wil-Mar Pk)


-Esther (wid Julius) r126 Smith


-Evans driver E C Kluttz Lbr r1275 Hilltop


-Floyd H (Wilma L) tchr Concord High Sch h367 S Spring -Frances H Mrs r60 Ash


-Frank (Frances) cln Mem Hosp r Tournament


-Frank orderly Mem Hosp r234 Princess


-Frank jr hlpr Lentz & Cress Plmb & Htg r13 Logan dr


-Gresham M (Laura C) insp Cannon Mills h277 Young


-Henry E (Laura E) tex wkr Locke Cotton Mill h60 Ash


-Hercules Rev (Carrie D) pastor Westminster Presby Ch h17 S Georgia av


-Horace W (Ellna S) field rep GMAC h736 Propston ter (Wil-Mar Pk)


-J Floyd (Edna F) asst overseer Cannon Mills h339 Spencer dr (Wil-Mar Pk)


-Laura E Mrs tex wkr Locke Cotton Mill h60 Ash


-Lena W (wid Brady) slswn Penneys r65 StCharles


-Mattie L Mrs r176 W Buffalo


-Missouri B tchr Shankletown Sch r167 Mahan


-- Nina M tchr Harrisburg Sch r36 Hillcrest dr


-Pansy S Mrs tex wkr Cannon Mills h243 Grandview dr (BH)


-Raymond J (Kath C) eng State Hwy & Pub Wks Comn h235 N Union


-Robt V studt r339 Spencer dr (Wil-Mar Pk)


-Roy D jr (Alma J) cln Solomon's Clns h401 N Spring


-Ruth S Mrs spnr Cannon Mills r465 Gibson


S. D. PERKINS


SEPTIC TANK CONSTRUC- TION and REPAIRS


Pre-Cast Septic Tanks


Pre-Cast Steps and Stepping Stones e Pumping Tanks


All Types Excavating


400 Universal Kannapolis TEL. 6501


Monroe N. C.


TEL. AT 3-6724


392


MODERN


LAWNMOWER


SHOP


Power and Hand Mowers REPAIRED and SHARPENED


M. DWIGHT EURY


Metal Weatherstripping - Rock Wool Insulation


Aluminum Awnings and Jalousies - Aluminum Windows, Ornamental Iron Poplar Tent Road


Tel. 2-3124


Wilson


-S Lester (Arlene V) tex wkr Highland Park Mills r437 Old Charlotte rd


Sam C (Anna B) driver Carolina Bldg Sup h120 S Central av (BM)


-Sam C (Anna M) driver h20 Widenhouse


-Thelma K (wid Jos L) hlpr Saunders Nursing Home h253 Ann apt 3


-Toby (Margt G) driver Kluttz Bros Bldg Contrs & Sup h 114 James av


-Virginia L r275 Hilltop


-Wilburn L (Martha P) trav slsmn h85 Hillcrest dr


-Wm A (Pansy S) tex wkr Cannon Mills h243 Grandview dr (BH)


-Wm S (Mary) firemn Cabarrus Mem Hosp r8 Willowbrook dr


-Wilma L Mrs ofc sec Pendergraph Sls Agcy h367 S Spring Windenhouse Carl A (Florence G) concrete contr Poplar Tent rd h266 Louise av


Winecoff Bertha R (wid Moses) h307 Broad


-Colleen W Mrs r219 Old Charlotte rd (JP)


-Frank (Mary L) tex wkr Brown Mfg h92 Old Charlotte rd


-Geo A (Lula S) h101 Cemetery


-Hattie studt r92 Old Charlotte rd


WINECOFF HENRY M (Bernice R) (Winecoff Transfer), h400 E Corban, Box 2, Tel 6177


-Hope H (Marianna P) asst traffic mgr Propst Trans h276 Grandview av (BH)


J Edgar (Virginia K) pipe ftr Kerr Bleachery r142 E Cor- ban


Garden Tractors Serviced


-Jacob (Annie M) lab City h326 Broad


-Jake mach opr City Eng r326 Broad


Jas E tex wkr Kerr Bleachery r142 E Corban


-


-Janie r RD 2 Box 486


WINECOFF JOE W (Clarice C) (Joe P Fisher Agency), Sec Concord-Kannapolis Board of Realtors, h254 N Spring, Tel 9630


Air Cooled Motor Service . Pick Up and Delivery


-John M agt Prudential Ins r Kannapolis NC


-Lillie H Mrs tex wkr Cannon Mills h317 Palmer (BM)


--- Mack (Lillie H) h317 Palmer (BM)


-Mack J tex wkr Kerr Bleachery r RD 9


WINECOFF MARVIN (Viola I), Contractor, Painting and Pa- per Hanging, Davidson Hwy 73, RD 2 Box 589, Tel 2-8658 r do (See page 65 Buyers' Guide)


-Mary R maid r307 Broad


-Mertie r RD 2 Box 1391


-Motor Lines Inc R Glenn Winecoff pres-treas Vera B Wine- coff sec US Hwy 29 cor Davidson dr


-Oney F (Lucy F) slsmn Wilkinson's Inc h191 N Church


-Pauline E r307 Broad


-R Glenn (Vera B) pres-treas Winecoff Mtr Lines h9 Hill- crest dr


-Robt V hlpr Brown Mfg r92 Old Charlotte rd


-Ruth L Mrs tex wkr Cannon Mills h226 Vance


WINECOFF TRANSFER (Henry M Winecoff), Agents Burn- ham's Van Service, Local, Intrastate, Interstate Moving, Crushed Stone, Sand, Gravel, Brick, 275 S Spring, Day or Night Tel 6177 (See page 76 Buyers' Guide)


-Vera B Mrs sec Winecoff Mtr Lines r9 Hillcrest dr


85 Winecoff St.


TEL. 2-3020


393


HAMMETT INSURANCE AGENCY HOSPITALIZATION - GROUP


3 Morris Bldg., 54 S. Union St. Tel. 2-3971


LIFE AUTO FIRE BONDS ETC.


Florist


Wingard E E Mrs r RD 3 Box 135


-Edw E (Ruth V) carp r27 Pine


-Ruth V Mrs sten Cannon Mills r27 Pine


Wingate Colleen K lino opr Concord Tribune h229 N Church


-Frances nurse Cabarrus Mem Hosp r RD 13 Box 387A


-M C funeral dir Wilkinson Funeral Home r Old Charlotte rd


-Mary S (wid Coleman) r229 N Church


Wingler Fred r RD 3 Box 348


-Press slsmn Piedmont Mercantile r Kannapolis NC Winn Lila G tchr Coltrane Sch r55 Glendale av


Winters G F agt Home Beneficial Life Ins h40 Tribune Wisbon Montgomery eng Hotel Concord r Mt Pleasant NC Wise Anna S (wid Edw) tex wkr Cannon Mills h34 Pine -Betty J Mrs nurses aide Mem Hosp r17 N Crowell


-Boyce E (Betty J) dyer Stead & Miller r17 N Crowell


-Earl r RD 3 Box 321


-Evelyn C Mrs tex wkr Kerr Bleachery h181 Washington av


-Franklin M r RD 3 Box 250


-H E r RD 3 Box 160


-Harvey T (Hattie T; H T Wise & Sons Gro) h176 E Depot


-Hattie M tex wkr Linn Mills r176 E Depot


-Hoyle K (Evelyn C) city firefighter h181 Washington av


-Jas M (Glenna S; Jim Wise Studio) r RD 3 - Jim Studio (Jas M Wise) photog 27 Market


-Robt L (Dora M) h51 Park av (FM)


-Sarah F county home demonstration agt r431 S Union WISEMAN FUNERAL HOME (Walter L Wiseman), "Our Phone Never Sleeps," 122 Chestnut, Tel 4249


-Paul D (Louise L) supt Cannon Mills h419 Kerr


-Walter L (Wiseman Funeral Home) h122 Chestnut


Wishon Annie M Mrs wvr Locke Cotton Mills h290 Vance -B E r RD 3 Box 82


-Dallas E (Elaine M) driver Johnson Mtr Lines h220 Jef- ferson


-Ernest F (Annie M) mach opr Cannon Mills h290 Vance -M r RD 1 Box 324


-Wallace S (Maggie) tex wkr Cannon Mills h661 Harris Wissinger Lizzie L r504 Railroad


Witherspoon Daisy waiter DeLuxe Grill r RD 12


-Harry W jan Ketchie Houston r RD 2


-Leonard kitchen wkr Cabarrus Mem Hosp r RD 2 Box 1348


-Mary Mrs bkpr Carolina Coaches r9 Frances av


-Omar K (Mary McC) wldr h9 Frances av


-Robt (Margt G) lab Farmers Whol Feed & Seed h245 Broad -Robt L (Elva M) tex wkr Cannon Mills h C4 Logan Homes apt 1


-Victor R lubrication mn DeWitt Mtr r RD 2


-W Fred tex wkr Cannon Mills r231 Tournament Wittman Howard J mldr Asheboro Fndry r Stanfield NC Wolfe Robt P (Phyllis D) pharm Cabarrus Drug h11 Dove -Ruth H (wid Roland) tex wkr Cannon Mills h643 Harris Womans Clinic (Lance T Monroe) Ardsley rd


COAL


CRAVEN'S


PHONE 2174 Insulation - Building Supplies


FUEL OIL


Florist


Flowers for All Occasions


WE


TEL. 3213


25 S. Church St.


394


SALES ERVICE


O\ED.MONT CHEVROLET


OMPAN


CARS TRUCKS USED CARS WRECKER SERVICE NIGHT TEL. 6107


Womble Beulah M Mrs tex wkr Cannon Mills h418 Harris -Hoyt V (Beulah M) formn Cannon Mills h418 Harris


Wood Arnold H (Irene C) firemn Cannon Mills r710 Forest rd (Wil-Mar Pk)


-Barnett H r95 Lowe (S)


-Bonnie D Mrs tex wkr Cannon Mills h800 Forest rd (Wil- Mar Pk)


-David A (Myrtle L) mach Harpers Hosiery Mill h41 Day- vault


-E B state policemn r Kannapolis NC


Geraldine Mrs clk A&P r Kannapolis NC -


-


-Irene C Mrs fnshr Cannon Mills r710 Forest rd (Wil-Mar Pk)


-Jack W R (Josephine W) tex wkr Cannon Mills h184 W Buffalo


-Jane D Mrs asst clk County Selective Serv Bd No 13 r32 Woodsdale ter


-Joe R (Jane I) concession clk L C Harmon h32 Woodsdale ter


-Plato D (Bonnie D) masseur YMCA h800 Forest rd (Wil- Mar Pk)


Woodard Frances C (wid Theo) maid h247 Tournament


-John B (Roberta S) pharm h Goodman cir -Lee T r RD 3 Box 408


Woods Andrew (Helen I) USA h56 Tribune


-John (Mary A) tex wkr Cannon Mills h F-2 Logan Homes apt 4


-Nora Mrs h123 Eudy


Woodson Lucille R Mrs tchr Logan Sch h44 Boger


-Merritt M (Lucille R) tchr Logan Sch h44 Boger


of Trained


Woodward Paul (Georgie P) tex wkr Kerr Bleachery h324 Smart


Electric


Woolworth F W Co Wm A Thompson mgr dept store 32 S Union


Motor Repair


Worth Lee S tex wkr Locke Cotton Mill r9 Brown (BM)


Wray Ethel R (wid Meek) r60 US Hwy 29A (CM)


Wright Ann M Mrs chkr Williams Clns r Kannapolis NC -Carl E r RD 2 Box 385


-Dan plant wkr Cabarrus Crmry r N Church


-Dolly M (wid Frank) tchr Hartsell Sch h226 S Union apt 2


-Floyd T (Eugenia B) store kpr Concord Tel h16 LaFayette


-Geo W lab Faggart Bros Lbr r RD 9


-JE r RD 4 Box 403


-Jessie M prsr Solomon's CIns r Kannapolis NC


-Luther (Mattie L) orderly Mem Hosp h107 Broad


312


-Mattic F beauty opr Mrs Eliz M Shuford


-Thos W r RD 2 Box 387C


Wrinn Frank M (Leona J) shoe repr 107 Keator av h do


Wyant Ethel G pairer Hugh Grey Hos r36 White


-Lee T (Essie S) barber DeLuxe Barber Shop h92 Brook- wood dr


TEL. 7928


WILKINSON'S, Inc. FURNITURE and APPLIANCES More for Your Money at Wilkinson's Ample Free Parking PHONE 3164


290-92 N. CHURCH ST.


Co.


Superb Shop Facilities


Parts Stock


Plus Work


Specialists Assure Outstanding Service


N.


Church


Kannapolis Hwy. TEL. 2216


Central Rewinding


395


TELEGRAPH


FLORISTS*


INTERFLORA


26 N. Union


MILLS FLORIST


Flowers for All Occasions FLOWERS BY WIRE


Tels. 3100-Night 5103 and 8404


Wyatt Harry R (Ponsie T) agt Life Ins Co of Va h156 US Hwy 29


-Hayden (Willie G) trav slsmn h205 Concord Lake rd


-Mamie (wid John) h682 S Union


-Ponsie T Mrs tex wkr Cannon Mills h156 US Hwy 29


-Willie G Mrs nurse Mem Hosp h205 Concord Lake rd


Wyke Charlie hlpr Henry's Shell Serv r256 S Georgia av -Robt hlpr Henry's Shell Serv r256 S Georgia av


Wylie Lawson A (Lela T) r95 Brookwood dr


Wyont Lee T barber DeLuxe Barber Shop r92 Brookwood dr Yarborough Agnes W Mrs acct Stonewall Jackson Training Sch r Jackson Park NC


-Curtis (Agnes L) h Jackson ter (JP)


-Geo E (Ida C) tex wkr Cannon Mills h357 Houston


-Geo W (Lilly) emp Cannon Mills h4 Office (FM)


-Glenn tex wkr Cannon Mills r4 Office (FM)


-Lilly Mrs tex wkr Cannon Mills h4 Office (FM)


-Paul P (Bertie B) agt Life Ins Co of Va h50 Pine av (FM) Yarbrough Arminda (wid Edw) h248 Old Charlotte rd -E O r RD 3 Box 140


-Robt E (Mildred R) dfr Cannon Mills h14 Linden av ne Poplar (BM)


-Robt E (Ruth H) insp Stead & Miller h14 Linden av (BM) Yates Bobby B (Ruth R) h403 Old Charlotte rd


-Charlie B (Julia F) tex wkr Locke Cotton Mill h101 Cald- well


-Claudie G (wid Wm S) r719 S Spring


-Curb Market (Quinton B Yates) fruit 482 N Church


-Daisy P (wid Geo) h47 Brown (BM)


-Earl driver Carolina Oil r671 S Spring


-Frances M Mrs clk Wm L Little h719 S Spring


-Gertrude L Mrs spnr Cannon Mills h24 Main (FM) -Homer S r RD 1 Box 710


J Lr RD 1 Box 298


-Jas T (Madge W) h246 N Union


-Julia F Mrs tex wkr Cannon Mills h101 Caldwell


-Melvin J (Gertrude L) dfr Cannon Mills h24 Main (FM)


-Murl W (Esther L) tex wkr Brown Mfg h243 US Hwy 29A (CM)


-Quinton B (Auzzie M; Yates Curb Mkt) h482 N Church -R Earl (Frances M) driver Carolina Oil h719 S Spring


- Rodney T (Janie B) tchr Clara Harris Sch h101 E Corban -Williamson C (Maudie H) slsmn h7 Brown (BM)


YELLOW BALL CABS (Edw F Cox), Radio Dispatched, Fast Courteous Service, You've Tried the Rest, Now Try the Best, S Spring cor Barbrick, Tels 2166 and 2167 (See page 75 Buyers' Guide)


Yelton C Eug (Nell W) signal mtce Sou Ry h240 Grandview dr (BH)


Yerton Ada G Mrs tex wkr Cannon Mills h104 Phifer av -Clifford W (Myrle B) tex wkr Cannon Mills h154 Cedar


-D Frank (Ada G) h104 Phifer av


-L Everette (Mildred E) ofc mgr City Light & Water Dept h 55 Hillcrest dr


-Mildred E Mrs dept mgr Sears h55 Hillcrest dr


-Myrle B Mrs tex wkr Grey Hos h154 Cedar Yocum Jeane H Mrs cash Center Theatre h26 W Corban Yon Peter (Roberta C) lab City h268 Hilltop York Evelyn F Mrs fnshr Hugh Grey Hos r RD 3 -W D r RD 3 Box 74


MUTUAL OIL CO.


INC.


Fuel Oil Kerosene


Coal


Beautify


Your


Lawn


with


Liquid Fertilizer


End N. Crowell


TELS. 2214 AND 2215


396


SHELL


Archey Bldg., 79 S. Union


Phone 2219


Yorke Aaron J (Martha B) h123 N Union


-Aaron J jr USA r123 N Union


-& Wadsworth Co Inc Frank R Moose mgr hdw 8 S Church Yost J E r RD 3 Box 280


-W Cr RD 3 Box 350


Youcam Sam F (Jeane H) dept mgr Dover's Super Mkt h26 W Corban


Fuel Oil


Young Anna E (wid John T) maid Concord Hosp h21 Bell av (ST)


-Annie (wid Dave) maid h64 Boger (ST)


-Blease (Veola M) constn wkr Propst Constn h455 Lincoln


- Carrie D Mrs (Ford's Lucky Seven) h25 Shankletown rd (S)


-Charlie kitchen hlpr Cabarrus Mem Hosp r543 Harris


-Deserie E maid r50 Boger (ST)


-Frances D Mrs Indry wkr Bob's Lndry & Dry CIn r RD 9 Box 33B


-Green (Ida B) emp Mem Hosp h345 High


-Jas (Hattie M) hlpr M L Eudy Roofing h94 Pounds


-Jennie maid r50 Boger (ST)


-John (Chessie R) jan Cannon Mills h199 S Crowell


-Lottie maid Shankletown School r Sides Town NC


-Maggie maid h56 Boger (ST)


-Mamie maid h50 Boger (ST)


-Martin L (Anna H; Young's CIns & Dyers) h366 Aycock


-Mary r227 Princess


Mattie J r249 Tournament


Mattie T Mrs maid h99 Cline -


-Nannie E (wid R S) h27 N Union


Nathan J (Lucille B) lab Cannon Mills hB1 Logan Homes -


apt 1


O'Neal cln Jackson CIns r227 Princess


Page M (Bessie M) wvr Brown Mfg h114 US Hwy 29A (BM)


-Pearl Mrs cook Allen's Cafe h288 S Crowell


-Preston (Mary B) confr 60 Boger (ST) h52 Boger (ST)


-Rosetta prsr Jackson Clns r241 Tournament


Saml R (Mary R) slsmn Lippard & Barrier h212 N Union -


-Saml R jr studt r212 N Union


Sarah r288 Barrier


-Street Baptist Church Rev Victor Trivett pastor 86 Skip- with


-Street Soda Shop (Willie Barnett) confr 124 Young


-Wm R (Rosa H) jan First Presbyterian Church h241 Tournament


-Willie M jan Shankletown Sch r21 Bell av (ST) - Zeola h Yorke (S)


Young's Cleaners & Dyers (Martin L Young) 336 N Church Youngblood Clinic (Vernon H Youngblood) US Hwy 29 ne Country Club rd


-F M Co Inc Vernon H Youngblood pres John K Hillman v-pres May H Youngblood sec-treas gro whol 701 N Church


OIL CO.


S. CHURCH at MEANS


B. T. BARNHARDT


· ELECTRICAL CONTRACTOR


922 Arbor Lane (Wil-Mar Park)


Phone 5127


M A


N


R


SHUFORD INSURANCE AGENCY MUTUAL INSURANCE


Kerosene


TRIPLE FILTERED


CLEANER BURNING


TEL. 2-7041


397


HOTEL CONCORD


100 FIREPROOF, AIR COOLED ROOMS FINE FOOD, REASONABLY PRICED IN OUR DINING ROOM FACILITIES for PARTIES and CONVENTIONS


Youngblood


-May H (wid Fred M) sec-treas F M Youngblood Co h35 Franklin av


-Vernon H (Lillian M) phys US Hwy 29 ne Country Club rd h55 Louise av


Yount Philip C USN r163 N Church


-Walter N Rev (Virginia T) pastor Calvary Evangelical Lutheran Church h163 N Church


Younts Marvin L (Pauline T) section hd Cannon Mills h4 Linden av (BM)


Yow Auta D (wid Ira A) h325 S Union


-Betty J tex wkr Cannon Mills r180 N Church


-Bobby L bkpr Carolina Distrs r RD 13


-Bobby P bkpr Carolina Distrs r Eastway dr (JP)


-Clyde J (Thelma B) tex wkr Mooresville Mill h180 Wash- ington av


-Connie M (wid Arth) h126 Smith


-Danl E phys 11 N Union R3 r325 S Union


-Danner hos wkr Carol-May Fnshg


-Doris C Mrs ofc sec Cannon Mills h22 Circle dr (S) -Hattie waiter Harry M McBride


-J A r RD 1 Box 148


-Jas (Virginia ) dfr Brown Mfg h210 E Depot


-Jas driver Troutman's Gro r258 Vance


-Jas F (Virgie W) h219 Patterson


-Jas L tex wkr Johnson Mfg r258 Vance


Jesse J (Jessie S) tex wkr Brown Mfg h258 Vance


Jewel F Mrs tex wkr Cannon Mills h120 Smith


-John C (Odessa C) countermn Frying Pan Restr r12 Fry- ling -Lessie chkr Quonset Lndry r456 Gibson


-Lonnie C jr (Doris C) tex wkr Kerr Bleachery h22 Circle dr (S)


-Maggie L Mrs tex wkr Cannon Mills h Eastway dr (JP)


-Marion V r219 Patterson


-Marvin r RD 1 Box 617


-Marvin H r RD 1 Box 395


-Paul J (Ruby M) brklyr h221 Eva dr


-Robt L r RD 1 Box 282


-Thelma B Mrs wvr Locke Cotton Mill h180 Washington av


-Vardry B (Maggie L) whse mgr Parnell Co (Charlotte) h Eastway dr (JP)


-Virginia Mrs winder Cannon Mills h210 E Depot


-W M Grocery (Jerry Ross) US Hwy 29A (JP)


-Wiley J (Jewel F) tex wkr Cannon Mills h120 Smith


-Winifred W (Nadine T) clk Ritchie Auto Parts h135 Smith Yuva Apartments (Smaro A King) 160 S Union Zanation Chas (Louise K) slsmn h200 Moore Zesto (J D Rhyne) confy 1004 N Church


Zion Hill A M E Church Rev Major F Boulware pastor 211 W Depot


W. T. B L


K N E


E F Painting Papering Decorating . "Don't Put It Off- Put It On"


Free Estimates


TEL. 2-5521 · 71 St. Charles


This Publication Is The Product of a Member of


PRO PUBLICO ASSOCIATION OF NORTH AMERICAN


1898


DIRE DIREIDITO


ED


DIRECTORY


PUBLISHERS


-thus assuring you the ultimate service that skill and care can produce in the way of City Directorles or other reference media, and providing protection against fraudulent advertising schemes which operate under the name of Directories.


The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly adhered to over the years, is your guarantee of satisfactory Directory Service.


The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:


1. To consider, first, the interest of the user of the book.


2. To subscribe to and work for truth, honesty and accuracy in all departments.


3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one heading that best describes it, and to treat addi- tional listings as advertising, to be charged for at regular rates.


4. To increase public knowledge of what Directories contain; to study public needs and make Directories to supply them; to revise and standard- ize methods and classifications, so that what is wanted may be most easily found, and the Directory be made to serve its fullest use as &


business and social reference book and director of buyer and seller.


5. To decline any advertisement which has a tendency to mislead or which does not conform to business integritv.


6. To solicit subscriptions and ad- vertising solely upon the merits of the publications


7. To avoid misrepresentation by statement or inference regarding cir- culation, placing the test of reference publicity upon its accessibility to seek- ers, rather than on the number of copies sold.


8. To co-operate with approved or- ganization and individuals engaged in creative advertising work.


9. To avoid unfair competition.


10. To determine what is the high- est and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.


$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.


Association of North American Directory Publishers


244 Madison Ave., New York 16, N. Y. Tel. Murray Hill 5-8500


CITY DIRECTORY USES


1. SALES PROMOTION:


a. Sales Analysis-


Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's call on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of pros- pects for your goods or service.


b. Leads-


Determining proper official to approach for sales interview. The alphabetical listing for each business and professional concern, shows the names of the owners, partners or officers.


c. Selected districts-


Determining parts of city best suited for increasing business. The Householders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.


d. Building mailing lists and direct mail campaigns-


1. List of local people (Neighborhood List) within a given, radius of Business location. On a city map, draw a circle to include the ter- ritory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.


2. Lists of business houses and the professions-The business direc- tory at the end of the book classifies every business and profession according to the nature of the business. Complete lists such as doctors, lawyers, printers, garages, auto dealers, furniture stores, contractors, etc., can be found in this classified directory section.


3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every indi- vidual in the city. Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.


2. CREDIT:


a. Verifying customer's statements and information.


b. Information about customer.


Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.


c. Determining character and stability of applicant for credit. This directory gives his present occupation and residence. By re- ferring to each yearly edition of the directory for the past few years, it is quickly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in check- ing your past records.


FOR EVERY BUSINESS


d. Identifying applicant and applicant's references.


The alphabetical directory gives complete information for each indi- vidual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.


e. Collecting accounts.


Tracing and locating debtor. Locating other members of debtor's family or relatives.


3. DELIVERY AND SHIPPING:


a. Routing-laying out route for delivery.


Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route.


b. Obtaining correct addresses.


Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or Householders' Street Directory.


c. Locating streets, buildings, un-numbered houses.


A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical sec- tion will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered- making it difficult to find the building wanted. The Householders' Street Directory shows the location of the buildings along the streets.


4. PURCHASING:


The complete classified business section in he back of this directory, makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest com- panies to facilitate delivery of purchases, and determining the proper official of firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk(*) showing firms in display type. These firms are progressive and desire a more com- plete classified representation of their products.


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5. GENERAL INFORMATION:


The Alphabetical Directory lists-Persons' full name and correct spelling, occupation, where employed, street address of residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships show- ing partners, all individual business showing proprietor. All public officers, clubs, associations, etc.


The Householders' Street Directory shows every street-a description of its location, all occupants on each street, the ownership of the property and all intersecting cross streets.


The Classified Business Directory shows all business in the city ar- ranged under heading most descriptive of the nature of the business.


CLASSIFIED BUYERS' GUIDE OF THE CITY OF CONCORD


.(NORTH CAROLINA)


1955


MORE GOODS


ARE BOUGHT AND SOLD


THROUGH THE


CLASSIFIED BUSINESS LISTS


OF THE


DIRECTORY


THAN


ANY OTHER MEDIUM


ON EARTH


The Buyers'Guide contains the advertisements and business cards of the more progressive business men and firms in the city, classified according to lines of business




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