USA > North Carolina > Edgecombe County > Rocky Mount > Hill's Rocky Mount, North Carolina City Directory [1936] > Part 41
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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Schools-Public
Bassett 916-26 Branch
Battle Elementary 810 S Franklin
Edgemont Cokey rd se cor Marigold
Holland Anna W (c) Luper sw cor Cleveland
Holly Street (c) 814 E Holly
Lincoln (c) 300 N Grace
Rocky Mount High Marigold nw cor S Raleigh
Rocky Mount Mills 1122 Falls rd
South Side (c) Home se cor Franklin
Washington Booker T (c) E Virginia av ne cor Pennsylvania av West 220 S Pearl Wilkinson 534 Peachtree Williford 1420 Raleigh rd
Schools, Colleges and Academies Harris D P School of Art 100 Main SW 3d fl
423
Peoples Bank & Trust Co.
Member Federal Deposit Insurance Corp. Acts as Executor, Administrator, Guardian and All Fiduciary Capacities
*Secretarial Schools CAROLINA SCHOOL OF COMMERCE, 121 Main NE, 2d fl, Tel 264 (See front cover and page 27)
*Seed Dealers
MAY & GORHAM, 132 Tarboro cor N Washington, Tels 200 and 201 (See left side lines and page 29)
Seeds-Retail
Weeks H H Seed & Feed Store 209 Tarboro
Sewing Machine Dealers
Singer Sewing Machine Co 158 Main SW
Sheet Metal Workers
BARNES TIN SHOP, 127 Sunset av, Tel 1746 (See page 45) WATERS BROS TIN SHOP, 206 Rose, Tel 349
*Sheet Music Dealers
METROPOLITAN STUDIO OF MUSIC, 118 Sunset av, Tel 1477 (See back cover and page 44)
*Shingles and Laths
WILLIAMS LUMBER CO, 501 S Pine, Tel 1205 (See marginal line front cover and page 43)
Shoe Dealers-Retail
BELK-TYLER CO INC, 248-252 Main SW, Tels 1790 and 1791 Cannon Shoe Store 260 Main SW
EGEMOR'S INC, 116 Main NW, Tels 296-J and 927
EXUM JOHN B, 124 Tarboro, Tel 914
Griffin Roscoe Shoe Co 220 Main SW
Kinney G R Co Inc 154 Main SW
Merit Shoe Co 304 Main SW
Rocky Mount Shoe & Clothing Co 138 Main SW
Shoe Repairers
ADAMS ELECTRIC SHOE SHOP (c), 106 W Thomas Braswell Jesse B (c) 200 E Thomas av
Forbes B Shoe Shop 137 Western av
Lamb's Electric Shoe Shop 1406 S Main Littrells' Shoe Shop 141 Main SE
New York Store 120 S Washington
Shelley Frank (c) 132 E Thomas
Soden W & Sons 115 Tarboro
Turner Oscar D 833 Falls rd
*Shorthand Schools
CAROLINA SCHOOL OF COMMERCE, 121 Main NE, 2d fl Tel 264 (See front cover and page 27)
Sign Painters and Manufacturers
Ike's Sign Shop 2151/2 Main SE Newport Sign Co 1491/2 Main SE
Silk Manufacturers Schottland A Inc S Grace nw cor Nashville rd
106 N. Main
BLOUNT FLOWER SHOP, Inc.
Greenhouse, Air Port Drive
FLOWERS FOR ALL OCCASIONS
Phone 378
424
PHONES 200- 201
Prescription
Druggists
MAY & GORHAM
FIVE POINTS
DANIEL'S, INC. A SHOP OF INDIVIDUAL STYLES FOR WOMEN AND JUNIOR MISSES
108 S. Main Street Rocky Mount, N. C.
*Silverware-Retail
FOX JAMES M, 126 Main SW, Tel 31 (See left top lines and page 41)
Societies-Benevolent and Fraternal AMERICAN LEGION
Coleman-Pitt Post No 10 157 Main NE 2d fl Ladies Auxiliary at homes of members DOOK Ziza Temple No 248 Masonic Temple IMPROVED ORDER OF RED MEN
Towpaco Tribe No 15 Masonic Temple
INDEPENDENT BENEVOLENT PROTECTIVE ORDER OF ELKS OF THE WORLD
Twin County Lodge No 257 (c) 211 Albemarle av INDEPENDENT ORDER OF ODD FELLOWS Golden Belt Lodge No 163 114 Hill JUNIOR ORDER UNITED AMERICAN MECHANICS Rocky Mount Council No 41 Masonic Temple KNIGHTS OF PYTHIAS Rocky Mount Lodge No 84 Masonic Temple MASONIC Ancient Free and Accepted Masons
Corinthian Lodge No 230 Masonic Temple Queen City Lodge No 602 Masonic Temple Knights Templar StBernard Commandery No 21 Masonic Temple Order of the Eastern Star Lydia Chapter No 109 Masonic Temple Order of the Rainbow Girls Order of the Rainbow Girls Masonic Temple Royal Arch Masons Rocky Mount Chapter No 57 Masonic Temple Royal and Select Masters Cryptic Council No 26 Masonic Temple MODERN WOODMEN OF AMERICA Rocky Mount Camp No 13946 Masonic Temple ROYAL ARCANUM Rocky Mount Council No 661 Masonic Temple SONS AND DAUGHTERS OF LIBERTY Banner Council No 30 Masonic Temple
Societies-Miscellaneous
Associated Charities 234 Tarboro Rocky Mount-Nash County Chapter American Red Cross 121 Main NE
Soft Drinks-Retail
Boddie Ruth (c) 1819 S Church Hargrove Mance (c) 600 E Grand av Harris Wm (c) 128 E Thomas Pierce Jennie (c) 615 E Thomas Sanders Chas L 125 Nash
425
First Federal Savings & Loan Association
OF ROCKY MOUNT
TELEPHONE 42 Organized 1902 123 SUNSET AVE.
Member Federal Home Loan Bank System'
Sporting Goods-Retail
Edwards David J 109 Tarboro
JOYNER W D & SONS, 203-05 Main SE, Tel 178 (See page 34)
Stationers CAROLINA OFFICE EQUIPMENT CO INC, 147 Main SE, Tel 1010 (See left side lines and page 46) -
*Steam Laundries BISHOP LAUNDRY CO, 128 Coast Line, Tels 72 and 73 (See right top lines and page 42)
Stenographers-Public
Dickens Dorothy G 132 Sunset av
Hughes Maybelle L Mrs 107 Main SE R309
*Stenography Schools
CAROLINA SCHOOL OF COMMERCE, 121 Main NE, 2d fl, Tel 264 (See front cover and page 27)
Stoves and Ranges-Retail
LANCASTER W R FURNITURE CO, 107-111 N Washington, Tel 267 (See back cover and page 34) QUINN R E & CO, 170 Main NW, Tel 737 (See back cover and page 3)
*Surety Bonds MERRIAM AGENCY THE, 151 Main NE, Tel 484 (See left side lines and page 39) WILKINSON, BULLUCK & CO INC, 126 Main NW, Tels 82-83 (See top and bottom stencils, left top lines and page 37)
Tailors
Best Naomi K Mrs 131 Main SE
Champion Benj F 1091/2 Tarboro
Grant Saml S (c) 117 Coast Line
Knox Wm B 113 Main SE
Rice's 139 Nash
Turner's Tailoring Shop 1091/2 Tarboro Womble Rufus R 113 Main NE
*Tarpaulins CAROLINA AWNING & TENT MFG CO, 804 N Church, Tel 960 (See back cover and page 22)
*Tax Report Audits GORHAM FRANK C & COMPANY, 3d Floor Planters Natl Bank Bldg 100 Main SW, Tel 1255 (See right bottom lines and page 18)
Taxicab Service Bellamy Lewis D (c) 201 Main NE City Cab Co 350 Main SW City Taxi Co 358 Main SW Gray Wm (c) 201 Main NE
Tyson Hubert D (c) 201 Main NE
Home of Peoples Mutual Burial Association of Eastern North Carolina 422 SOUTH CHURCH STREET THOMAS FUNERAL HOME
PHONE 300 Day and Night
Ambulance Service
426
ROYAL
PALM
Restaurant
- James D. Manos - Keep Well By Eating Well
We Are Well Equipped to Keep You Well Fed
-
FURNISHED ROOMS
155 Main St., S.E.
Phone 521
R. R. GAY
130 Howard St.
Oldest Funeral Director and Embalmer IN THE CITY Phone 180
Telegraph Companies
POSTAL TELEGRAPH CABLE CO, 127 Main SE, Tels 1810 and 1811
WESTERN UNION TELEGRAPH CO, 354 Main SW, Tels 1498 and 1499
Telephone Companies
Carolina Telephone & Telegraph Co 143 Main NE
Tennis Courts
Memorial Tennis Courts N Church nw cor McDonald
*Tent Manufacturers
CAROLINA AWNING & TENT MFG CO, 804 N Church, Tel 960 (See back cover and page 22)
Time Service
Correct Time Service 232 S Franklin
Tire Dealers and Repairers
CENTRAL SERVICE STATION, 200-04 N Church, Tel 370 (See page 19)
FIRESTONE AUTO SUPPLY & SERVICE STORES, S Church ne cor Nash, Tel 618 (See right top lines and page 20) HOLLOWELL'S W E COASTAL SERVICE, S Church ne cor Hammond, Tel Day and Night 407 (See right side lines) Pridgen Tire Co 210 Hill
Tobacco Dealers-Leaf
CHINA-AMERICAN TOBACCO CO, Office and Warehouse 436 N Pearl, Tel 62
Export Leaf Tobacco Co 222 E Goldleaf
THORPE & RICKS INC, 321 Falls rd, Tel 192
Tobacco Leaf-Wholesale and Exporters
China-American Tobacco Co 436 N Pearl
Garrett G R Co Inc 106 W Holly
Imperial Tobacco Co of Great Britain and Ireland Ltd 205 McDonald
Lea W B Tobacco Co Inc 110 W Highland av plant No 2 Carr ne cor Tillery Liggett & Myers Tobacco Co 107 W Highland av Reynolds R J Tobacco Co 107 W Highland av
Tobacco Warehouses
Cobb & Foxhall 301 Falls rd and 183 N Washington Easley Warehouse Co Inc office 300 N Church whse 260 (304) Falls rd No 2 359 N Church Fenner's Warehouse 270 (324) Falls rd No 2 123 E Goldleaf Mangum Warehouse 230 N Church No 2 301-15 Main NE TOBACCO PLANTERS WAREHOUSE CO, 312-314 Falls rd, Tel 224; Whse No 2 221-51 Main NE.
*Tombstones GWYN GRANITE & MARBLE WORKS, 917 S Church, Tel 892 (See right bottom lines)
427
T. W. COLEMAN, President S. S. TOLER, V .- Pres.
H. H. STRANDBERG, Secretary and Treasurer
MEMBER
ANK
The New Home Building & Loan Association Office with Standard Insurance & Realty Corporation
Tourists' Camps Broadway Tourist Camp 2721 S Church
*Trade Lists HILL DIRECTORY CO INC, 4th Floor Presbyterian Bldg 8 N 6th, Richmond, Va
Transportation-Freight- Automobile Smith Bros Truck Line 901 N Church
*Travelers Checks PLANTERS NATIONAL BANK & TRUST CO THE, 100 Main SW, Tels 77 and 78 (See front stencil, backbone, left top lines and page 24)
*Truck Covers-Canvas CAROLINA AWNING & TENT MFG CO, 804 N Church, Tel 960 (See back cover and page 22)
Trust Companies PEOPLES BANK & TRUST CO, Tarboro cor Main SE, Tels 460-461 (See front cover, right top lines and page 23)
*Typewriters and Supplies CAROLINA OFFICE EQUIPMENT CO INC, 147 Main SE, Tel 1010 (See left side lines and page 46)
Undertakers
Bulluck Undertaking Co 119 Western av
Daniel Frank H (c) 210 E Thomas
Evans Saml L (c) 342 Atlantic av
Gay's Funeral Home 130 Howard Sorrell Heathen S (c) 215 Main NE
Stokes Funeral Parlor (c) 116 E Thomas
SUMMERLIN FUNERAL HOME, 328 S Church, Tel Day or Night 118 (See page 32) THOMAS FUNERAL HOME INC, 422 S Church, Tel 300 (See right side lines and page 33)
Veneers-Manufacturers
Denny Veneer Co 410 Earl
Veterinarians
Hicks Leo H 283 Main NE
Warehouses-Merchandise Public Bonded Warehouse office 132 Sunset av
*Washing Machines-Electric SOUTHERN CARBIDE MAYTAG CO, 107 S Washington, Tel 160 (See right side lines and page 46)
Watch and Jewelry Repairers Bulluck E Selma 109 Tarboro
FOX JAMES M, 126 Main SW, Tel 31 (See left top lines and page 41) Hamric Porter E 112 S Washington
107 S. WASHINGTON ST.
SOUTHERN CARBIDE Martag CO.
PHONE 160
MACHINES WASHING
428
PLUMBING SUPPLIES PAINTS
Phone 894
SOUTHERN SPECIALTY CO. .
BATHROOM FURNISHERS
116 S. Washington St.
W. C. WOODARD PHONE 631
Life Insurance
*Wedding Decorations BLOUNT FLOWER SHOP INC, 106 Main NW, Tel 378, Green- house Air Port Drive, Tel 1180 (See right side lines and page 31)
*Women's Ready-to-Wear DANIEL'S INC, 108 Main SW, Tel 620 (See left top lines and page 29)
Wood Dealers
Battle Bradford (c) 826 Gay
Boone & Thorne (c) 924 Gay
CAROLINA BUILDING & SUPPLY CO INC, 520 S Grace, Tels 60 and 61 (See right top lines and page 25)
COLONIAL ICE CO, Bassett sw cor Washington, Tel 173 (See left side lines and page 36)
Dickens Jesse (c) 511 Bulluck
Edwards Thos (c) 331 Carolina av
NASH BRICK & COAL CO, 100 W Grand av, Tels 921 and 922 (See right top lines and page 28)
Price Luther P 425 Madison
Richardson J Sidney (c) 821 Gay
Vann Jesse H (c) 804 Gay
Whitfield Wm (c) 628 Park av
WILLIAMS LUMBER CO, 501 S Main, Tel 1205 (See marginal line, front cover and page 43)
Yarns-Manufacturers Rocky Mount Mills (cotton) 1151 Falls rd
Yarns-Retail
Knitting Nook 218 Tarboro
ASSOCIATION OF
RUSTICO
NORTH AMERICAN
1898
DIRECTORY
PUBLISHERS
X
Population of U. S. Cities of 25,000 Inhabitants or More in 1930
(As per final figures of the 1930 United States Census Report)
Alabama
Birmingham ..
259.678 68,202
Montgomery . . 66,079
Arizona
Phoenix
48,118
Tucson
Arkansas
Fort Smith 31.429
Little Rock 81.679
Texarkana 10.764
California
Alameda 35.033
Alhambra
29.472
Bakersfield
26,015
Berkeley
82.109
Fresno 52,513
Glendale 62.736
Long Beach. 12.032
Los Angeles. ..
238.048
Oakland
284.063
Pasadena
Riverside
29.696
Sacramento
03.750
San Bernardino
San Diego. . ..
San Francisco.
634,394
San Jose. . ...
57.651
Santa Ana . . .
Santa Barbara. 33.613
Santa Monica .. 37.146
Stockton 47.963
Colorado
Colorado Spgs .. 33.237
Denver
Pueblo
50.096
Connecticut
Bridgeport 146.716
Bristol 28.451
Hartford
164,072
Meriden 38,481
New Britain 68,128
New Haven . ..
162.655
New London . .. 29,640
Norwalk 36.019
Stamford
46.346
Chelsea
Torrington ....
26.040
Waterbury ....
99.902
Delaware
Wilmington ... 106,597 District of Columbia
Washington 486.869
Florida
Jacksonville 129,549
Miami .
110,637
Orlando 27.330
Pensacola 1.579
St. Petersburg. 40.425
Tampa
W. Palm Beach
26.610
Georgia
Atlanta 270.366
Augusta
60,342
Columbus
13,131
Macon
Savannah
85,024
Illinois
Alton 30.151
Aurora 46.589
Belleville 28.425
Berwyn
17.027
Bloomington
30,930
Chicago
3.376.438
Cicero
66,602
Danville
36.765
Decatur
07.510
Elgin
35.929
Evanston
63.338
Galesburg
28.830
Joliet
Maywood
25.829
32.236
63.982
104,969
Quincy
Rockford 85.864
Rock Island 37.953
Springfield
Waukegan
33.499
Indiana
Anderson 39,804
East Chicago. .
04.784
Elkhart
32,949
Evansville
102,249
Fort Wayne
114,946
Gary
100,426
IIammond
64,560
364,161
Montana
Butte
39.932
Oklahoma
Enid
Muskogee 32.03 Sheboygan
185.389
Superior
141,258 | West Allis
34.671
4-31
Richmond South Bend
32.493 104.193
62.810
lowa
Burlington 26.755
Cedar Rapids. . Clinton
Council Bluffs .
Davenport
Des Moines .
Dubuque
Ottumwa
28,075
Sioux City ...
79,183
46.191
Kansas
Hutchinson ..
27.085
Kansas City . .
121.857
Topeka 64.120
Wichita
111,110
Kentucky
Ashland 29,074
Covington
65.252
Lexington
. .
Louisville
307,745
Newport
. .
Paducah .. ..
33.541
Louisiana
Baton Rouge. .. 30.729
Monroe
26,028
New Orleans .
458.762
Shreveport
76.655
Maine
Bangor
28.749
Lewiston
34.948
Portland 70,810
Maryland
Baltimore ..
804,874
Cumberland .
37,747
Massachusetts
Beverly
25.086
Boston
781.188
Brockton
63.797
Cambridge
113.643
45.816
Chicopee
43.930
Everett 48,424
Fall River
115,274
Fitchburg
40,692
Haverhill
48.710
Holyoke
Lawrence
85.068
Niagara Falls. 75.460
Poughkeepsie 40.288
Rochester
328.132
Rome
32.338
Schenectady 95.692
Syracuse 209.326 Dallas
49,677 Troy 72.763
Watertown
32,205
White Plains .. 35,830
Yonkers 134.646 Laredo
North Carolina
Asheville 50.193
Charlotte
82.675
Durham
52.037
Greensboro
53.569
High Point . . . 36.745
Raleigh
37.379
Wilmington 32.270
Winston-Salem 75.274
North Dakota
168,592 Fargo
28,619
Ohio
Akron
255.040
Canton
104.906
Cincinnati
451.160
Cleveland
900.429
Roanoke
69,206
Washington
Bellingham 30.81
Everett 30.567
Seattle ....
365.583
Spokane
. ..
115.514
Tacoma
106,817
West Virginia
Charleston 60.408
Clarksburg . .
28.866
31,084 Huntington 75.572
26,400 Parkersburg .
29.623
Wheeling . .
61.659
Wisconsin
Appleton 25.267
Eau Claire
Fond du Lac. .
26.449
Green Bay
37.415
Kenosha .262
La Crosse 39.614
Madison
57.899
Milwaukee
Oshkosh 26.399 Racine
40,108 1.542
Mishawaka
Muncie
New Albany
25.819
Omaha
214.006
New Hampshire
Concord
25.228
Portland 301.815
Manehester 76.534 Salem 26,266
Nashua
31.463
New Jersey
Atlantic City . . 66,198
Bayonne
88.979
Belleville
26.974
Bloomfield 38,077 Chester
Camden
118.700
Laston
34.468
Erie
115.967
Harrisburg
$0.339
Ilazleton
36.765
Johnstown
66.993
Lancaster 59.949
Lebanon 25.561
Mckeesport
Nanticoke
New Castle. . Norristown 35.853
Philadelphia .. 1 950,961
Pittsburgh 669.817
Paterson
138.513 Scranton
Perth Amboy . . 43.516 Sharon
Plainfield 34.422 Wilkes-Barre 86.626
Trenton 23.356 Wilkinsburg 29.539
Union City. 58,659 Williamsport ..
15.729
York
05.25₺
Rhode Island
Central Falls .. 25.898
Cranston
..
12.911
Newport
27.612
Pawtucket
.. ..
77.149
Providence
..
252,981
Woonsocket . .
49,376
South Carolina
Charleston
. .
62,265
Columbia 51.581
Kingston 28.088 Greenville ....
Mt. Vernon . . .. 61.499
Newburgh 31.275
New Rochelle .. 54,000
New York .6.930.446
Bronx Boro. 1.265.258 Brooklyn Boro
Manhattan .. 2.560,401
Boro .1.867.312 Queens Boro. 1.079,129 Richmond Boro
158.346
Texas
Amarillo 43.132
Austin
53.120
Beaumont
57.732
Corpus Christi.
27.741
El Paso
102.421
Galveston
52.938
Houston
292.352
l'ort Arthur .. .
32.618 50.902 25.308
San Angelo
231.542
San Antonio
. .
Texarkana
16.602
Waco
Wichita Falls :: 43,690
Utah
Ogden
40.272
Salt Lake City. 140.267
Virginia
Lynchburg 40,661
Newport News .. 34.417
Norfolk
129,710
Petersburg
. ...
8.564
Portsmouth . ..
45.704
Richmond ...
2.9
182.929
Columbus
80.715
28.368
Minnesota
Duluth 101.463
St. Paul
271,606
Lorain
Lima 12.287 44.512 33.525
Mansfield
Marion
Massillon
Middletown 29.992
Newark
Norwood
Portsmouth
Springfield
68.743
Steubenville
Toledo
Warren 41.062
Youngstown
Zanesville . .
36,440
Kokomo
32,843
Lafayette
26.24
26.735
28,630
46,548
Lincoln
75.933
Tulsa
30,596 33.411 42.560
35.422 290.718
Springfield 57.527
University City. 25.809
Great Falls. . .. 28,822
Nebraska
39,25
36.113
Pennsylvania
Aliquippa ..
27.116
Allentown ..
92.563
Altoona
82.054
Bethlehem
57.892
59.164
Clifton
East Orange. ..
Elizabeth
114,589
Garfield
Iloboken
Irvington 56.733
Jersey City. .. Kearny
Montelair 42.017
Newark
New Brunswick. Orange
West New York 37.107
New Mexico
Albuquerque 26,570
New York
Albany 127.412
Amsterdam
34.817
Auburn
Binghamton
76.662
Buffalo
573.076
Elmira
47.397
Jamestown
...
45.155
Spartanburg 28.723
South Dakota
Sioux
Falls. ..
33.362
Tennessee
Chattanooga 119,798
Johnson
City . .
25.080
Knoxville 105,802
Memphis
..
253.143
Nashville
153.866
100.234
102.320
Malden
58,036
Medford
59,714
112.5!
65,276
Pittsfield
Quincy
Revere
Salem
Somerville 103,908
Springfield
Taunton 37.355
Waltham
39,247
Worcester
195.311
Michigan
Ann Arbor 26,944
Battle Creek. .
43.51
Bay City
47,355
Dearborn 50,358
Detroit
1.568,662
Flint
156.492
Grand Rapids .. ilamtramck
Highland Park.
52,959
.Jackson
55.187
Kalamazoo
54,786
Lansing
Muskegon
41.390
..
Cleveland
IIts ..
50,945
290,564
... Dayton
200.982
East Cleveland. Elyria
Ilamilton
Lakewood
70,509
39.241 Minneapolis 464,356
Mississippi
Jackson
48.282
Meridian 31.954
Missouri
Joplin 33.454
Kansas City. .. 399.746
St. Joseph. . .. 80,935
St. Louis 821,960
Indianapolis
25.130 42.993
Moline
Oak Park
Peoria
East St. Louis.
74.347
l'ontiac 64.928
Port Huron 31,361
Saginaw
Wyandotte
35.680
43,353
149,900
New Bedford. Newton
56,537
Lowell
Lynn
101.161
71.983
Utica
101,740
Fort Worth
163.447
52.848
48.674
442.337 34.555 35.399 62,959 Reading
16.875
68,020
29.739
59.261
316,715
54.632
40.716
26.043
111.171
143.443 25.908
37,481
147.995
322
287.861
32,506
42.048
60.751
142.559
41.679
Waterloo ..
Mobile
Terre Haute . .
56,097
25.726
736
Passaic
36,652
Hagerstown
30.861
Oregon
ROCKY MOUNT CITY DIRECTORY (1936)
Oklahoma 'city.
170.002
578,249
Michigan City .
71,864
56.268
8.39
39,667 25,633 52.176
26.2
Granite City .
53.829
29.744
76,086
29.154
260.475
Y
H
TRADE! You like
to patronize those concerns who are in business to stay.
It's human to expect that such busi- ness establishunents always stand back of the wares they sell.
The advertising in this Directory is suggestive of the stability and per- manency of the advertisers.
Frauds, fakes, get-rich-quicks and other schemers have little use for directory advertising. It lives too long.
The modern City Directory is a business institution. It occupies a place peculiarly its own. It is as necessary to the progress and de- velopment of a city generally as anything naturally would be which deals with such a fundamental as the citizens themselves.
If you are not advertising your busi- ness in the Directory, may we ex- plain how and why it will pay you?
THE PUBLISHERS
(1936) HILL DIRECTORY CO.'S
:
Z
This Publication Is The Product of a Member of
PHO BONO PUBLICO ASSOCIATION OF NORTH AMERICAN
189
ZED
DIRE DIREUDIREC
DIRECTORY
PIRLODIRECTORIO
PUBLISHERS
-thus assuring you the ultimate service that skill and care can produce in the way of City Directories or other reference media, and providing pro- tection against fraudulent advertising schemes which operate under the name of Directories.
The following "Standards of Practice," adopted at the inception of the Association of North American Directory Publishers in 1898, and strictly ad- hered to over the years, is your guarantee of satisfactory Directory Service.
The publisher of a Directory should dedicate his best efforts to the cause of business uplift and social service, and to this end pledges himself:
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy in all departments.
3. To avoid confusing duplication of listings, endeavoring to classify every concern under the one head- ing that best describes it, and to treat additional listings as advertis- ing, to be charged for at regular rates.
4. To increase public knowledge of what Directories contain; to study public needs and make Direc- tories to supply them; to revise and standardize methods and classifica- tions, so that what is wanted may be most easily found, and the Direc- tory be made to serve its fullest use
as a business and social reference book and director of buyer and seller.
5. To decline any advertisement which has a tendency to mislead or which does not conform to business integrity.
6. To solicit subscriptions and ad- vertising solely upon the merits of the publications.
7. To avoid misrepresentation by statement or inference regarding circulation, placing the test of refer- ence publicity upon its accessibility to seekers, rather than on the num- ber of copies sold.
8. To co-operate with approved organization and individuals en- gaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of Directories in public service, and then to strive in every legitimate way to promote that function.
$100 Reward will be paid by the Association of North American Directory Publishers for the arrest and conviction of any person or persons engaged in the publishing, collecting or canvassing for any fraudulent or fake directories.
Association of North American Directory Publishers
354-360 4th AVE.
New York City
ROCKY MOUNT CITY DIRECTORY (1936)
THIS DIRECTORY IS INCORRECT, see page 38
INSURANCE REAL ESTATE
RENTALS
FIRST FEDERAL SAVINGS & LOAN ASSOCIATION Of Rocky Mount Organized 1902
Telephone 42
123 Sunset Ave.
Member Federal Home Loan Bank System
Phone 68
W. R. LANCASTER FURNITURE CO.
107-111 N. Washington St.
Furniture! Headquarters
PHONE 267
Quinn's Inc. Furniture®
Complete House Furnishers General Electric Refrigerators
170 N. MAIN Phone 737
10 Years in Rocky Mount Selling Carolina Better-Bilt Awnings
CAROLINA AWNING & TENT MFG. CO. "The 48 Hour Service Awning House" 804 N. Church St. Phone 960
METROPOLITAN STUDIO OF MUSIC
110 Sunset Avec
"EVERYTHING IN MUSICAL NEEDS"
Phone 1477
Phone 112
251 TARBORO ST.
Quality Laundry & Cleaners
"QUALITY FIRST"
& HARRIS, Inc
SIMMONS
142 Main St. S. W.
:
FOR STORE OFFICE OR BUILDING
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