USA > North Carolina > Columbus County > Whiteville > Hill's Whiteville (Columbus County, N.C.) City Directory [1961] > Part 2
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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5. REMEMBER, NOT ALL STRANGERS ARE COUNTERFEITERS, BUT ALL COUNTERFEITERS ARE LIKELY TO BE STRANGERS.
This information is reprinted from the U. S. Secret Service 32-page booklet, "KNOW YOUR MONEY," which tells how to detect counterfeit coins and bills and how to guard against losses from forged Government checks. Copies may be purchased for 10c each, or $7.50 per 100 from the Superintendent of Docu- ments, Government Printing Office, Washington, D. C.
Published in Cooperation with United States Secret Service Treasury Dept.
T HE
C ITY
I IRECTORY
represents the city and its institutions in every corner of these United States
MORE GOODS ARE BOUGHT AND SOLD THROUGH THE CLASSIFIED BUSINESS LISTS OF THE DIRECTORY " THAN ANY OTHER MEDIUM ON EARTH
Are You Properly Represented In It?
The Classified portion catalogues the professions and goods handled here
Are You Listed Under Your Proper Heading So the Prospective Buyer Can Find You?
"Think It Over"
Fair Practice Code for ADVERTISING and SELLING
recommended by the ASSOCIATION OF BETTER BUSINESS BUREAUS, INC.
I. Serve the public with honest values.
Il. Tell the truth about what is offered.
III. Tell the truth in a forthright manner so its significance may be understood by the trusting as well as the analytical.
IV. Tell customers what they want to know - what they have a right to know and ought to know about what is offered so that they may buy wisely and obtain the maximum satisfaction from their purchases.
V. Be prepared and willing to make good as promised and without quibble on any guarantee offered.
VI. Be sure that the normal use of merchandise or services offered will not be hazardous to public health or life.
VII. Reveal material facts, the deceptive concealment of which might cause consumers to be misled.
VIII. Advertise and sell merchandise or service on its merit and refrain from attacking your competitors or reflecting unfairly upon their products, services, or methods of doing business.
IX. If testimonials are used, use only those of competent witnesses who are sincere and honest in what they say about what you sell.
X. Avoid all tricky devices and schemes such as deceitful trade- in allowances, fictitious list prices, false and exaggerated com- parative prices, bait advertising, misleading free offers, fake sales and similar practices which prey upon human ignorance and gullibility.
YELLOW PAGES
WHITEVILLE
(NORTH CAROLINA)
1961
MICON 10 NS RILICO
AMERICAN
AS
1598
DIRECTORY
PUBLISHERS
The following pages contain ... A COMPLETE LIST OF ALL BUSINESS AND PROFES. SIONAL CONCERNS OR INDIVIDUALS in alphabetical order under appropriate headings . .. This list is pre- ceded by . .. ADVERTISEMENTS AND BUSINESS CARDS OF FIRMS AND INDIVIDUALS who desire to present a complete list of their services or products ... These are grouped together under appropriate headings which are arranged alphabetically.
HILL DIRECTORY CO., INC. PUBLISHERS Copyright 1961, by Hill Directory Co., Inc.
2
ADVERTISING-COMMERCIAL
SINCE 1920
THOMPSON SIGNS
COMMERCIAL ADVERTISING NEON
PLASTIC
Sales and Service DIAL Midway 2-2584 TABOR CITY ROAD
APPLIANCES
Cook's OF WHITEVILLE, N. C.
APPLIANCES and TELEVISION FINE FURNITURE STEREOPHONIC and HI-FI RECORD PLAYERS
617 S. Madison St.
Dial Midway 2-2804
HILL DIRECTORY CO.'S
3
AUTOMOBILE DEPARTMENT
BLACK'S TIRE SALES
TIRES AND BATTERIES
KELLY Springfield TIRES
U.S. ROYAL TIRES
PROMPT ROAD SERVICE WITH 2-WAY RADIO EQUIPPED TRUCKS
WHEELS - RIMS
WHEEL ALIGNMENT TIRE RECAPPING
DIAL Midway 2-3191
NIGHTS, SUNDAYS and HOLIDAYS DIAL MIdway 2-4460
ROAD SERVICE
TABOR CITY ROAD (FAIRFAX HEIGHTS)
WHITEVILLE CITY DIRECTORY
4
AUTOMOBILE DEPARTMENT
Firestone Home Auto Supplies
The Fowler Co., Owner
Headquarters For
Firestone
New and Used Tires EASY PAY PLAN
WHOLESALE - RETAIL
· EXPERT TIRE RETREADING
. FACTORY TRAINED METHODS
· UNCONDITIONALLY GUARANTEED
· EQUIPPED TO RETREAD THE NEW 13 INCH TIRES
DIAL
Midway 2-2244
611 S. Madison St.
HILL DIRECTORY CO.'S
5
AUTOMOBILE DEPARTMENT
QUALITY MOTOR CO., Inc.
YOUR AUTHORIZED DEALER FORD, FALCON and THUNDERBIRD
CAREY H. FLEMING, JR., President L. GRAHAM WALTON, Vice-President
FORD
FALCON
SALES and SERVICE
GENUINE PARTS
FACTORY APPROVED EQUIPMENT FACTORY TRAINED MECHANICS
DIAL Midway 2-2288
PARTS and SERVICE Dial Midway 2-3843 Tabor City Road Near City Limits (Fairfax Heights) RD 3
WHITEVILLE CITY DIRECTORY
6
AUTOMOBILE DEPARTMENT
&.F.Goodrich
VALENTINES TIRE Smileage! SALES & SERVICE
PENNSYLVANIA TIRES
New and Used Tires - Recapping
p
Road Service
Tabor City Rd. Dial Midway 2-2755 P. O. BOX 311
Vital Information At Your Fingertips!
Tens of thousands of people who were form- erly strangers to the City Directory are con- sulting it on questions of citizenship, employ- ment, sources of supply, communication, etc. Also, Directory usage is up among regular subscribers
More People Are SEEING CITY DIRECTORY ADS
HILL DIRECTORY CO.'S
7
BANKS
DIAL MIdway 2-4101
WACCAMAW BANK and TRUST COMPANY
Whiteville Tabor City
Chadbourn Southport
Beulaville Fairmont
Clarkton Shallotte
Rose Hill Kenansville
Riegelwood-Acme
Friendly Banking for Community Service
· Checking Accounts
Savings Accounts
· Certificates of Deposit
Drive-In Banking
MONTHLY PAYMENT AUTO LOANS
Busines and Agricultural Loans
. Mortgage Loans
· Safe Deposit Boxes
· Night Depository
. Travelers Checks
. Certified and Cashier's Checks
TRUST SERVICES
· ADMINISTRATOR
· EXECUTOR
· TRUSTEE
· GUARDIAN
MEMBER F.D.I.C. - TOTAL RESOURCES OVER $40,000,000.00
WHITEVILLE CITY DIRECTORY
8
BOTTLERS
WEVI KI COLD Coke ...
Coca Cola Delicious and Refreshing
KEYS ICE COLD Coke
Coca Cola Defreinus and Refreshing
DRINK Coca-Cola
REGULAR OR KING SIZE
Buy CocaCola By The CASE OR CARTON
DIAL
Midway 2-3002
218 W. LEWIS
HILL DIRECTORY CO.'S
9
Out Of Sight! Out Of Mind! Out of Business
The importance of keeping firm and product names In the public eye is recognized by ail business men. it is astonishing to see how a firm or product, how- over meritorious, wili slip into the limbo of the for- gotten if not persistentiy advertised.
The City Directory is the natural medium for keeping a business or product name in the spotlight. Insist on being well repro- sented in its pages.
WHITEVILLE CITY DIRECTORY
10
CONTRACTORS
A. G. CARTER JR. General Contractor
"Building For Comfort and Beauty"
O GENER
MEMBER
A
OF
MEMBER
Commercial-Residential
· BUILDING
· ALTERATIONS
· REPAIRING
· REMODELING
DIAL Midway 2-2459
505 W. College St. Whiteville, N. C.
HILL DIRECTORY CO.'S
11
CONTRACTORS
A. G. CARTER JR. General Contractor
"Building For Comfort and Beauty"
GENERAL
MEMBER
A
OF AMERICA
MEMBER
Commercial-Residential
· BUILDING
· REPAIRING
· ALTERATIONS
REMODELING
DIAL MIdway 2-2459
505 W. College St. Whiteville, N. C.
WHITEVILLE CITY DIRECTORY
12
CONTRACTORS
COLUMBUS CONTRACTORS Inc.
General Contracting BRIDGES AND
CULVERTS
P. O. BOX 89
6291/2 S. Madison St.
DIAL Midway 2-4371
HILL DIRECTORY CO.'S
13
CONTRACTORS
J. W. COOK & SONS
MEMBER
GENERA
A
AMERICA
MEMBER
GENERAL
CONTRACTORS
605 N. MADISON ST.
DIAL Midway 2-2301
WHITEVILLE CITY DIRECTORY
14
CONTRACTORS-CEMENT
GEORGE'S CONTRACTOR
H. R. GEORGE
Cement Contracting and Sub-Contracting
· Commercial
· Residential
· Industrial
· REMODELING -- REPAIRS CEMENT STEPS -- CEMENT PORCHES
All Types of General Cement Works COLUMBUS COUNTY AUTHORIZED DEALER FOR DEEP SEAL
All Work Guaranteed
Free Estimates
DIAL 396-6
P. O. Box 214
Chadbourn, N. C.
HILL DIRECTORY CO.'S
15
CONTRACTORS-ELECTRICAL
Electrical CONTRACTING
GORE ELECTRIC
COMMERCIAL
INDUSTRIAL
DOMESTIC
BONDED INSURED
CONTRACTOR
52
DIAL Midway 2-2561
SZ
WHITEVILLE CITY DIRECTORY
16
CONTRACTORS-ELECTRICAL
WACCAMAW
Electrical WIRING
EL CO.
INSTALLATIONS and REPAIRS
ROBERT (Bob) HEATH, Owner
· RESIDENTIAL
· COMMERCIAL
· INDUSTRIAL
ALL OF OUR WORK IS GUARANTEED
N. C. License No. 1788
STOP LOOKING
Call®
FOR AN ELECTRICIAN
BOB HEATH AT
Midway 2-2180
HILL DIRECTORY CO.'S
17
CONTRACTORS-ELECTRICAL
4444 ELECTRICAL Contractor
ALL WORK GUARANTEED
DIAL Midway 2-3057 JOHN H. ASHLEY
ELECTRICAL CONTRACTOR
N. C. LICENSE NO. 409 204 JEFFERSON ST.
KNOW YOUR DIRECTORY
OCCUPATION
Fina Dorothy M 17657 Ternes " Martha D (wid John) h7657 Ternes
" Michl (Eva I) (auto mech Plymouth h' 9009 Ternes Finch Douglas B (Evelyn) coml artist Natl Det Publishers h24915 Chicago " Elsie E h2836 Geneva Findley Aubrey J (Beatrice O) cable splicerDet Edison h7501 Yinger Finedell Alvin form Tord 17017 Freda apt 15
NAME OF EMPLOYER
Fineman Saml (Leona) h22192 Michigan
HOW TO LEARN OCCUPATION AND NAME OF EMPLOYER
Credit, Sales and Advertising Departments can quickly check this vital information regarding customers and prospects. Responsibility, probable approximate income and similar questions can be answered instantly by referring to your Directory. Complete information is provided on every em- ployed person.
WHITEVILLE CITY DIRECTORY
18
CONTRACTORS-PAINTING
S. P. STANLEY Jr. PAINTING CONTRACTOR
FLOOR FINISHING
Floors Are Our Business
SANDING POLISHING -- REFINISHED
"You Walk On Our Reputation"
RESIDENTIAL OR COMMERCIAL
PAINTING USING BRUSH OR SPRAY
"OVER 15 YEARS EXPERIENCE"
No Job Too Large - No Job Too Small
SPECIALIZING IN PAPER HANGING
FREE ESTIMATES
All Work Guaranteed
DIAL
Midway 2-3464
SPECIALIZING IN PAPER HANGING
Chadbourn Rd. RD 1
Whiteville, N. C.
P. O. BOX 752
HILL DIRECTORY CO.'S
19
CONTRACTORS-PAVING
COLUMBUS PAVING CO., Inc.
JOHN F. CARTER, Pres.
ASPHALT PAVING
STREETS-PARKING LOTS-DRIVEWAYS . GRADING
SAND - CLAY - GRAVEL
No Job Too Large -- No Job Too Small
ALL WORK GUARANTEED
FREE ESTIMATES
DIAL
488-1
NIGHTS CALL CHADBOURN 454-1
JOHN F. CARTER
CHADBOURN, N. C.
WHITEVILLE CITY DIRECTORY
20
DIRECTORY PUBLISHERS
CITY DIRECTORIES FOR THE SOUTHEASTERN STATES AND PUERTO RICO
ALABAMA
Albertville Alexander City Andalusia Anniston Auburn Bessemer Birmingham Boaz
FLORIDA- Cont'd Lake Worth Lakeland
Lantana
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Dillon Easley Fort Mill
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Miami Beach
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Milton
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Now Port Richey Now Smyrna Beach Ocala
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Selma
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Pahokee
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FLORIOA
Riviera Beach
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St. Petersburg Gulf Beaches Sanford Sarasota
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MISSISSIPPI
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SOUTH CAROLINA
PUERTO RICO
Key West
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Columbus
Pascagoula
Belton
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Lake City
Dalton
Picayune
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Santurce
Lako Wales
Decatur
Vicksburg
Bishopville
San Juan
Inquire about cities and towns not listed above with:
HILL DIRECTORY CO., INC.
2910 W. CLAY
Established 1896
RICHMOND 30, VA. TEL. 359-6001
Revised 5-61
GEORGIA- Cont'd
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SOUTH CAROLINA Cont'd
Chester Columbia Conway Darlington
LaGrange
Lyons Macon Marietta
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Chapel Hill
Charlotte
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Clinton Concord
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Dunn
Manning Marion Mullins Myrtle Beach
Opa-Locka
Thomasville
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Tuscumbia
DELAWARE
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DISTRICT OF COLUMBIA Washington
Port Orange
Thiloda ux
West Monroe
MARYLAND
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Spray
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Manassas
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Coral Gables Crestview Dade City Dania Daytona Beach Deerfield Beach DeFunlak Springe DeLand
Porry
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New Orleans
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Mayodan
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Palm Beach Palmetto
Panama City Pass - A- Grillo Beach Pensacola
Houma Monroe
TENNESSEE Bristol
VIRGINIA Abingdon
Alexandria
Arlington County
Blacksburg
Punta Gorda
Quincy
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Auburndalo Avan Park Bartow
Pine Bluff
Farmvilla Franklin
Chevy Chase College Park
Raleigh
Front Royal
Hampton
Reidsville
Rocky Mount
Rutherfordton
Winnsboro York
Graham
Sumter
Fuquay
Union
Walterborg
Castonia Coldsborg
Hartsville
Lancaster Liberty
Mobila Montgomery Muscle Shoals City Northport Opelika Oxford Ozark Phenix City Prichard
Caffney
Georgetown
Creenville
Newnan
Remerton
Rome St. Simons island Savannah Soa Island
Shannon
Smyrna
Statesborg
Waycross
Forest City
Orangeburg Pickens
Orange City
Sans Souci
Pinellas Park Plant City Polk City
Pompana Beach Ponte Vedra Beach
Suburban Pineville Port Allen
Tico Titusville Umatilla
Silver Spring
Wilmington
Suffolk
Williamsburg
Carrollton
McComb
Petersburg
Danvilla
HILL DIRECTORY CO.'S
Largo Leesburg Live Oak Marathon Marianna Melbourne Miami
Benson Bessemer
Creer
21
DRUGGISTS
COLUMBUS DRUG STORE
RJ
PRESCRIPTION SPECIALISTS
Drugs Prescriptions Medicines Ws Rubber Goods
Magazines Cosmetics Cigars Cigarettes Candy Jodas !! Ice Cream
Refreshing Drinks
* complete line nationally advertised cosmetics and beauty needs
* hospital and sickroom supplies
* drug sundries and medicines
* toy and hobby department
* visit our chit - chat bar
* cameras and supplies
The Best In Soda Fountain Delights
Dependable Service
Phone Midway 2-3009
Free Delivery
629 S. Madison St., In Heart of Whiteville
WHITEVILLE CITY DIRECTORY
22
DRUGGISTS
SIMMONS DRUG COMPANY, Inc. Drugs
Prescription Druggists "COMPLETE FOUNTAIN SERVICE" SEALTEST ICE CREAM
· Medicines
· Trusses and Supports · Sick Room Supplies Rubber Goods
· Perfumes
· Revlon · Tussy
Candies
. Dorothy Gray · Cosmetics
Whitman and Pangburn
· Prince Matchibelli . Stationery Greeting Cards · Kodak Supplies
Magazines
TWO LOCATIONS TO SERVE YOU
COURT HOUSE SQUARE 104 E. MAIN ST. Dial Midway 2-3255
Dial Midway 2-3106
NIGHTS DIAL MIdway 2-3351 or MIdway 2-2945
HILL DIRECTORY CO.'S
23
DRUGGISTS
GUITON'S DRUG STORE
The Rexall Drug Store Prescription Specialists QUALITY PLUS EXPERIENCE EQUALS FINER PHARMACEUTICAL SERVICE
Dial Midway 2-4188 SETH L. SMITH BLDG., 803 S. MADISON ST.
DRY CLEANERS
Krahnke's Cleaners Since 1916
APPROVED SANITONE SERVICE
The Home of Fine Dry Cleaning
Columbus County's Only - Nationally Advertised
Dry Cleaning
"TRY OUR LIGHTNING SERVICE"
DIAL Midway 2-2313
131 W. Commerce St. Whiteville, N. C.
THE ONLY Complete
IMPARTIAL LIST OF BUSINESS CONCERNS
without regard to Size, Importance, Location, or Appointments, is your
CITY DIRECTORY CLASSIFIED BUSINESS SECTION
WHITEVILLE CITY DIRECTORY
24
DRY CLEANERS
POWELL'S
CLEANERS
ALTERATIONS - PRESSING
405 W. Virgil St.
Dial Midway 2-4338
FINANCE COMPANIES
Nationwide Finance Corporation
AUTO LOANS
Money The Amount You Need-When You Need It!
floored? need a loan?
AUTOMOBILE and FURNITURE
922 S. MADISON ST.
DIAL MIdway 2-4121
Don't Use an Old Directory!
One Address taken from an old Directory may send you miles out of the way and waste a whole day's time. You take pride in keeping a fresh stock of merchandise on your shelves ---
Why not avail yourself of fresh information for your daily use?
HILL DIRECTORY CO.'S
25
FLORISTS
Whiteville Florist
ELEGRAPH
RIS
VERY
F.T.D.
30IMG
MARTIN H. SCHULKEN
"Columbus County's Oldest Floral Business"
500 S. MADISON ST.
DIAL Midway 2-2722
NEED
A
PAINTER
PLUMBER
ROOFER
CONTRACTOR
FLOORMAN
?
WHITEVILLE CITY DIRECTORY
26
FUNERAL DIRECTORS
FUNERAL DIRECTORS
SINCE 1895
The Test of the Years Is Your Proof of Our Dependability
A Home for Your Comfort and Convenience in Time of Need
24 HOUR AMBULANCE SERVICE DIAL Midway 2-2713 FRIENDLY -- EFFICIENT SERVICE
John H. Shaw's Sons
HERMAN WALLACE, Mgr.
411 W. Virgil St.
HILL DIRECTORY CO.'S
27
FUNERAL DIRECTORS
SMITH'S FUNERAL HOME
DIGNIFIED SERVICE -- QUIETLY RENDERED
NOTARY PUBLIC A COMPLETE FUNERAL SERVICE WITHIN THE FINANCIAL REACHES OF ALL
FRIENDLY - EFFICIENT SERVICE
Serving Chadbourn Too
DIAL 357-1
DAY OR NIGHT 24 HOUR AMBULANCE SERVICE
COLORED MORTICIANS HOME OF SMITH BURIAL INSURANCE
DIAL Midway 2-3206
0
357-1 CHADBOURN
219 W. VIRGIL ST.
WHITEVILLE CITY DIRECTORY
28
FURNITURE
JONES Furniture Co., Inc.
"Complete Home Furnishers"
MODERN and CONTEMPORARY EARLY AMERICAN and PERIOD PIECES
COMPLETE LINE OF
· CARPETS
· DRAPES
. LAMPS and ACCESSORIES
NEW and USED FURNITURE
DIAL Midway 2-3304
814 SOUTH MADISON ST.
HILL DIRECTORY CO.'S
29
FURNITURE
TODD
Furniture Co. Inc.
"QUALITY FOR LESS"
NATIONALLY ADVERTISED FURNITURE
Dial
Midway 2-3377
614 S. MADISON ST.
WHITEVILLE CITY DIRECTORY
30
GIFT SHOPS
Gore's Quality Shop
SAM T. GORE, Owner
GIFTS FOR ALL OCCASIONS
· Chinaware
· Brassware
· Books -- Bibles
· Costume Jewelry
. Luggage
. Pictures and Frames . Lamp Shades
· Lamps
· Curtains
. Drapery Materials
· Bridal
· Baby
HOME FURNISHINGS FREE HOME DECORATING CONSULTANT SERVICE
"THE BEST FOR LESS"
DIAL Midway 2-2250
719 S. Madison St. Whiteville, N. C.
HILL DIRECTORY CO.'S
31
GLASS
&
LONG'S GLASS PAINT COMPANY
GLASS
Store Fronts
FOR EVERY PURPOSE
Store Front Construction
Moore's House Paint
M
INTERIOR and EXTERIOR
CUSTOM
Picture® FRAMES
STORM DOORS
AND WINDOWS
906 S. MADISON ST.
Dial Midway 2-4335
WHITEVILLE CITY DIRECTORY
32
INSURANCE
RALPH T. BEASON
YOUR ndependent
Insurance
"SERVES YOU FIRST"
INSURANCE
COURT HOUSE SQUARE
PHONE
Midway
2-2061
MEMBER OF THE
NATIONAL ASSOCIATION OF INSURANCE AGENTS
HILL DIRECTORY CO.'S
33
INSURANCE
"IF IT'S INSURANCE, WE HAVE IT" FLOYD-BARKLEY AGENCY
JOHN M. BARKLEY
BILL FLOYD
FLOYD-BARKLEY AGENCY
NORTH
CAROLINA
1898
ASSOCIATION O
AGENTS INC. INSURANCE AG
YOUR Insurance
ndependent AGENT
. SIRVES YOU
FIRST"
FIRE ACCIDENT WINDSTORM AUTO LIABILITY LIFE
HAIL INSURANCE BONDS AUTO INSURANCE FARM LIABILITY MARINE
Phone Midway 2-2142
908 S. MADISON ST., WHITEVILLE, N. C.
WHITEVILLE CITY DIRECTORY
34
INSURANCE
YOOR Insurance
ndependent AGENT
.SERVES YOU FIRST"
YOUR
ndependent AGENT
Insurance
"SERVES
YOU FIRST"
T. S. MEMORY AGENCY
YOUR Insurance "TERVISYOU FIRST"
independent /AGENT
"Insurance That Satisfies"
ALL FORMS
OF GENERAL INSURANCE
COURT HOUSE SQUARE Midway 2-2409
DIAL
HILL DIRECTORY CO.'S
35
INSURANCE
POWELL & GAULT AGENCY
YOUR INDEPENDENT INSURANCE AGENT
INSURANCE
REAL ESTATE
TRAVELERS LIFE INSURANCE
· FIRE
· AUTO
· HAIL
. HOSPITALIZATION
REPRESENTING STOCK COMPANIES
All Forms of Insurance
"If It's Insurance -- We Have It"
YOUR
Insurance
nidependent AGENT
·SERVES YOU
FIRST"
Dial Midway 2-3784
Court House Square
Whiteville, N. C.
WHITEVILLE CITY DIRECTORY
36
INSURANCE
SEARS -SMITH INSURANCE AGENCY
YOUR
Insurance
independent AGENT
YOU
All Kinds Insurance And Bonds
Dial Midway 2-3003
105 W. Walter St. Whiteville, N. C.
HILL DIRECTORY CO.'S
37
INSURANCE
Neil Hector McNeil Agency
GENERAL INSURANCE
ESTABLISHED 1948
· BONDS
· AUTO
· LIFE
REAL ESTATE SALES
· FIRE
· CASUALTY
· HAIL
-ALL FORMS OF- INSURANCE
YOUR HABENda! ! Insurance
AGENT .
Member N. C. Association of Insurance Agents Member Columbus County Association of Insurance Agents
.....
Representing Capital Stock Insurance Companies
· YOUR Insurance
adependent JAGENT
Dial Midway 2-3391
122 W. MAIN ST.
Out of Sight . Out of Mind Out of Business *
The importance of keeping firm and product names in the public eye is recognized by all business men. It is astonishing to see how a firm or product, however meritorious, will slip into the limbo of the forgotten if not persistently advertised:
The City Directory is the natural medium for keep- ing a business or product name in the spotlight. Insist on being well represented in its pages.
WHITEVILLE CITY DIRECTORY
38
JEWELERS
REED'S JEWELERS "REED'S FOR DIAMONDS"
THE HOME OF QUALITY JEWELRY
NATIONALLY ADVERTISED
DIAMONDS
WATCHES
DIAMONDS DIRECT FROM HOLLAND TO YOU
· Hamilton
· Longiues
· Bulova
· Wittnauer
· Omega
· Grueu
· Elgin
· Mido
Estimates Cheerfully Given on Special Order Work
GUARANTEED WATCH and JEWELRY REPAIRING
DIAL
Mldway 2-2054
613 SOUTH MADISON ST.
HILL DIRECTORY CO.'S
39
JEWELERS
WEAVER'S JEWELRY STORE
LO
Whiteville's Oldest Jeweler
¥12
LORO ELGA
&J JEWELS
HAMILTON and ELGIN WATCHES
REED and BARTON HEIRLOOM and STIEFF SILVER
DIAMONDS -- PRECIOUS STONES and JEWELRY
FRANCISCAN - SYRACUSE - ROYAL - TETTAU IMPROMPTU IROQUOIS -- and BAVARIAN CHINA
IMPERIAL -- TIFFIN -- DUNCAN and BRYCE CRYSTAL BRIDAL GIFTS
EXPERT WATCH and JEWELRY REPAIRS
701 S. Madison St. Dial Midway 2-2246
WHITEVILLE CITY DIRECTORY
40
LIGHT, HEAT and POWER COMPANIES
Light is your best Salesman!
The power of light to sell goods has been demonstrated time and time again in stores throughout the coun- try. People will buy what they can see well . . . they will buy more freely in the atmosphere of a modernly lighted store . . . they will be more satisfied with their purchases. Light also can be used to call customers attention to certain goods through floodlighting or spotlighting, and its applications to the display of merchandise are almost endless.
The proper use of light is a powerful sales tool . a sales tool that you can use with profit in . your business.
HELPING TO BUILD
a Finer Carolina
CAROLINA POWER & LIGHT COMPANY
HILL DIRECTORY CO.'S
41
PLUMBING
Townsend Plumbing AND
Well Drilling Co.
RESIDENTIAL
INDUSTRIAL and COMMERCIAL
Repairs and Installation
215 MAGNOLIA ST. DIAL Midway 2-3217
REAL ESTATE
EDMUNDS REALTY CO.
Wm. S. EDMUNDS, Realtor
ASS
SALES
N
REALTORS
ARDS
ES
RENTALS
· APPRAISALS . MANAGEMENT
. MORTGAGE LOANS
BUSINESS and RESORT PROPERTIES
103 W. WALTER ST. WHITEVILLE, N. C.
Phone Midway 2-2590
NIGHT CALL Lake Waccamaw 2621
WHITEVILLE CITY DIRECTORY
42
SPORTING GOODS
WILLIAMS Sporting Goods
"RUDY" WILLIAMS
COMPLETE LINE OF
SPORTING GOODS
Dial Midway 2-2893 610 S. MADISON ST.
HILL DIRECTORY CO.'S
43
SUPER MARKETS
piggly wiggly's
C. D. Dutton - Owners- F. C. Turner
Y
PIC
IG GLY
The Original SELF SERV ICE
Complete Food Store Air Conditioned
CONVENIENTLY LOCATED IN
THE HEART OF WHITEVILLE
124 W. MAIN ST.
Dial Midway 2-2857
WHITEVILLE CITY DIRECTORY
44
TELEVISION - SALES and SERVICE
COLLIER & YOW Television Sales and Service
SERVICE ON ALL MAKES and MODELS
FRED COLLIER, JR.
RALPH YOW
607 S. MADISON ST.
Dial Midway 2-4350
HILL DIRECTORY CO.'S
45
TRACTORS
MARKS TRUCK & TRACTOR CO.
Authorized Dealers
FARMALL
TRACTORS and IMPLEMENTS
SALES AND SERVICE
INTERNATIONAL TRUCKS
INTERNATIONAL HARVESTER
DIAL Midway 2-2117
INTERNATIONAL HARVESTER
WILMINGTON ROAD nr. FOREST DR. (BALDWIN WOODS)
P. O. BOX 111
WHITEVILLE CITY DIRECTORY
46
WATER SYSTEMS
Culligan Water Conditioning
GEORGE O. ROGERS, Jr., Owner
CULLIGAN soft water SERVICE
SERVING
BRUNSWICK - COLUMBUS - NEW HANOVER COUNTIES
. Soft Water Service
· Water Filters
SOFT WATER
THE CULLIGAN WAY
Cul Soap
· Water Chlorinators
Commercial and
· Automatic Home Owned Softeners
· Industrial Water Conditioning
CULLIGAN soft water SERVICE
DIAL
Midway 2-3419
P. O. Box 346
801 West James St.
Whiteville, N. C.
HILL DIRECTORY CO.'S
47
WELL DRILLING
Townsend Plumbing
AND Well Drilling Co.
WELL DRILLING
Water Wells
and
Irrigation
WELL DRILLING
215 MAGNOLIA ST. DIAL Midway 2-3217
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WHITEVILLE CITY DIRECTORY
48
Fair Practice Code for ADVERTISING and SELLING
recommended by the ASSOCIATION OF BETTER BUSINESS BUREAUS, INC.
I. Serve the public with honest values.
11. Tell the truth about what is offered.
111. Tell the truth in a forthright manner so its significance may be understood by the trusting as well as the analytical.
IV. Tell customers what they want to know - what they have a right to know and ought to know about what is offered so that they may buy wisely and obtain the maximum satisfaction from their purchases.
V. Be prepared and willing to make good as promised and without quibble on any guarantee offered.
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