Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1953], Part 2

Author: Hill Directory Company.
Publication date: 1953
Publisher: Hill Directory Co.
Number of Pages: 1679


USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1953] > Part 2


Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).


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The small town grew rapidly under the care of the industrious fathers. A water system was established and dwellings, stores, and shops built. Embryonic industries included weaving, tanning, dyeing, baking, and the making of roofing tiles, ornamental tile stoves, clay smoking pipes, and candles. Tobacco was even then an important crop. The fathers consecrated a graveyard, "God's Acre," and founded a girls' school which has developed into the Salem Academy and College of today.


-


Main Hall, Salem College, with Historic Home Moravian Church (1800) in Left Foreground


The Revolutionary War brought to the thriving town Nathanael Greene's soldiers, and in 1781 Cornwallis passed through Salem. The years after the war until the middle of the 19th Century were marked by such events as the establishment of the Nissen Wagon Co. in 1787; a visit from George Washington in 1791; the dedication of the Home Moravian Church in 1800; the first edition of Blum's Almanac in 1828; and the opening of the first bank in 1847. Cotton and wool manufacturing companies had been organized, and Salem by 1850 was a prosperous center of religion, learning and industry.


By an act of legislature in 1849, Forsyth County was created from Stokes County. The county seat was established one mile north of Salem Square. In 1851, again by act of legislature, the new county seat was named "Winston" in


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INTRODUCTION


honor of Major Joseph Winston, Revolutionary War hero. Salem was incor- porated in 1856: Winston in 1859.


Winston developed rapidly as an industrial center and market. The year 1872 saw the first tobacco auction and the opening of the first tobacco factory. In 1885 the Chamber of Commerce of Winston and Salem was organized by far-sighted leaders who realized that together the two towns must build for the future. By the time of consolidation, Winston was already known for its textiles, hosiery, blankets, knit goods, tobacco products, and tobacco market.


Top Right, Nissen Building; Top Left, Reynolds Building; Center, Typical Piedmont North Carolina Field of Bright-Leaf Tobacco; Bottom Right, Carolina Hotel; Bottom Left, Hotel Robert E. Lee


In 1913, by popular vote, Winston and Salem were consolidated as Winston- Salem, the "Twin City." The new city took as its motto "Urbs Condita Adiuvando," meaning "A City Founded Upon Co-operation." This motto puts into modern phraseology the old Moravian concept of "Unitas Fratrum," "A Unity of Brethren."


Winston-Salem today is the leading industrial city of North Carolina and one of the South's leading industrial cities. The annual value of Forsyth County's manufactured products is over $1,000,000,000. The best of the old and the best of the new blend to make a progressive city still marked by a deep religious atmosphere, a love for music and arts, and a zeal for broad educational develop-


17


INTRODUCTION


ment. As did their fathers of yesterday, far-sighted citizens of today build always for the greater city of tomorrow.


POINTS OF INTEREST In Old Salem


Moravian Brothers House, now Moravian Church Home, located S. Main and Academy streets, is the second oldest building in Salem, having been erected in 1769.


Salem Tavern, on S. Main St., erected in 1784, is a famous old inn where George Washington was entertained in 1791.


"Fourth House," 450 S. Main St., is the oldest building now standing in Salem (1767).


Home Moravian Church, S. Church St., erected in 1800, is the opening scene of the Easter sunrise service of the Moravians.


The Moravian early Easter morning service, one of the most widely known religious services in America, has been held here for over 150 years, and attracts about 50,000 visitors annually.


Moravian Graveyard, or "God's Acre," Cemetery at Church St., contains more than 3,000 graves, all having identical, flat, white-marble markers to symbolize the equality of the dead. The cemetery has been in use by Moravian congregations in the city since 1771.


Salem College, S. Main St., on Salem Square, was established in 1772 and has never been closed since that time. The college has unusual, old, German Moravian buildings, as well as new, modern structures.


The Coffee Pot is an old landmark that was built in 1857 as a tinsmith's sign. It is on S. Main St.


Old Salem, Inc., 614 S. Main St., is headquarters for the restoration of old Salem. A model of the early village is on display for the public.


Wachovia Historical Museum, formerly Salem Boys' School, erected in 1794, has the largest collection of local antiques in the U. S. It is on S. Main at Academy streets.


The Belo House, S. Main St., is a splendid antebellum mansion.


In the Downtown District


City Hall, N. Main St., is built on the original dividing line between Winston and Salem.


Forsyth County Court House is on the Court House Square in the center of the downtown district.


Reynolds Office Building, N. Main at 4th St., is North Carolina's tallest building.


The R. J. Reynolds Tobacco Co., in the vicinity of Church and 5th streets, is open to visitors for guided tours. Here one may see Camel cigarettes and Prince Albert smoking tobacco being produced; both products are made only in Winston-Salem. Information about the guided tours may be obtained at the Reynolds Office Building.


The tobacco warehouses, in the vicinity north of the Post Office between Oak and Patterson streets, are open from late September through January. Here the chant of the auctioneer, the pungent smell of ripe tobacco, and the steady hum of warehouse activity combine to provide one of America's most colorful marketing scenes.


P. H. Hanes Knitting Co., N. Main St., is the world's largest plant for the manufacture of knit underwear.


Over the City


Bowman Gray Memorial Stadium, Stadium Drive, is the scene of many athletic events.


Smith Reynolds Airport, North Liberty Extension, is one of the South's finest air terminals.


Bowman Gray School of Medicine of Wake Forest College and the North Carolina Baptist Hospital are on S. Hawthorne and Everett streets.


Hanes Hosiery Mills Co., W| 14th St., is the world's largest manufacturer of circular-knit hosiery.


Radio Shops of Western Electric Co., main offices, are on Chatham Road. Reynolda Village and Reynolda Estate are on beautiful Reynolda Road


(U. S. 421). In this area will be the new plant of Wake Forest College. The Forsyth County Fair Grounds are on 30th St.


In the Buena Vista residential area are many lovely homes.


Reynolds Auditorium and High School are on N. Hawthorne Road.


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INTRODUCTION


INDUSTRY AND BUSINESS


Winston-Salem is built on a sound economic foundation. Industries, many of which were established by Winston-Salem pioneers, number over 300, Industrial and agricultural developments are inter-dependent, giving stability and balanced growth.


Industrial Development


Tobacco-Tobacco flows into Winston-Salem from the farms of the entire Piedmont area, Here it is manufactured into tobacco products which are dis- tributed to every country in the world, Winston-Salem is the world's largest tobacco manufacturing center, producing cigarettes, smoking and chewing tobacco, and snuff. Winston-Salem also is one of the world's largest bright-leaf tobacco markets,


Hosiery-The city is the home of the world's largest circular-knit hosiery mill, Besides this great mill and a large plant processing nylon yarn, there are five other plants in the Winston-Salem vicinity that process or make hosiery.


Knit underwear-The largest manufacturer of knit underwear in the world is located in Winston-Salem.


Radios, radar, and other electronic equipment-A large electric company in several plants in Winston-Salem manufactures radar for the government, radios, test equipment, and other electronic devices and components.


Furniture-Seventeen furniture plants, manufacturing all types of furni- ture, are located in the Winston-Salem vicinity.


Others-The city has other plants manufacturing a large variety of products including boxes and cartons, batteries, air-conditioning and industrial ma- chínery, specialized chemical materials and medicines, awnings, bedding and mattresses, swimming suits, paint, toys, wagons and textiles, An ample com- plement of services joins these industries to give a well-balanced and diversi- fied economy.


Retail and Whilesale Trade


The retail trading area covers several Piedmont counties and has a popula- tion of over 550.000. The wholesale trading area extends over a 150-mile radius embracing a population of 4.724,424. The effective buying income per family in Winston-Salem (1951) was $5,662; the average of the South Atlantic States was $4,234, and that of the U. S., $4,929.


Transportation


Aviation-Located 2.5 miles from the business district, Smith Reynolds Airport, one of the nation's newest and finest, has Class 5 airport facilities, regular service by large air lines.


Motor Vehicles-Automobiles registered for 1952 in the Winston-Salem area were 46,858; trucks, 9,345. Rour coach companies give inter-city bus service;


Reynolds Memorial Auditorium


19


INTRODUCTION


Municipal Iris Gardens, Winston-Salem


Winston-Salem is the Southern division headquarters for the Greyhound Lines. Four local bus lines and five taxicab companies handle urban traffic.


Highways-Eleven principal highways lead to and from Winston-Salem; the city is served by more hard-surfaced roads than any other city or center in North Carolina.


Railways- Three railways operate in Winston-Salem. The city generates such a great amount of freight that 33 "off-line" railways maintain Winston- Salem offices.


Banking Institutions


Four banking institutions include three commercial banks and one indus- trial bank. One of the commercial banks serves as home office of the largest bank between Washington and Atlanta. On Dec. 31, 1951, bank deposits totaled $343,735,853: bank resources, $378,621,742; bank clearings, $2,071,378,000.


General Business Facts


Building permits in 1951 totaled $14,074,084; postal receipts in 1951, $1,111,299. Domestic electricity is supplied adequately for present and future needs. Although 200 miles from the nearest seaport, Winston-Salem is the nation's sixteenth port of entry.


COMMUNITY LIFE


Winston-Salem was built by a home-loving, civic-minded people. Thus, through the years, great institutions have grown steadily, adding their influ- ence and stability to the making of a wholesome, well-rounded community life. Winston-Salem is known for its many churches, good schools, and beautiful homes.


Churches and Religious Denominations


Often called the city of churches, Winston-Salem has 161 churches repre- senting some twenty denominations. Every section of the city is graced with lovely church buildings in attractive grounds, ranging from the old Home Moravian Church to the large, modern Baptist and Methodist structures called the finest in the South.


Churches numbered according to denomination include Adventist, 2; As- sembly of God, 1; Baptist, 54; Missionary Baptist, 3; Primitive Baptist, 1; Catholic, 2; Christian, 4; Christian Missionary and Alliance, 1; Christian Science, 1; Congregational Christian, 2; Church of Christ, 5; Church of God, 6; Church of the Living God, 4; Episcopal, 3; Friends, 2; Greek Orthodox, 1; Hebrew, 2; Holiness, 15; Jehovah's Witnesses, 1; Lutheran, 3; Methodist, 20; Moravian, 13; Presbyterian, 8; Associated Reform Presbyterian, 1; Reformed, 2; and others, 4.


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INTRODUCTION


Wiley Elementary School, One of the Many Beautiful Public Schools in the City.


Schools and Colleges


Also called the city of good schools, Winston-Salem long ago recognized the need for adequate education. Today eighteen public elementary and four public high schools serve the city. The buildings are attractive, well-equipped, and set in spacious grounds providing adequate facilities.


Salem Academy is a day and boarding school for girls. There are two business colleges, one private elementary school, two parochial schools, and kindergartens, music schools, and trade schools.


Three colleges located in the city are Salem College, one of the nation's oldest leading four-year colleges for women, founded in 1772; Bowman Gray School of Medicine of Wake Forest College, four-year medical school; Winston- Salem Teachers College, co-education Negro institution; and two Bible colleges. Wake Forest College, a 116-year-old, four-year college for men and women, is being moved to Winston-Salem. The college will be located in a new, modern plant housing 2,000 students.


City Government


Winston-Salem has the council-manager type of city government. The city is incorporated, operating at present upon a charter codified and revised in 1927, with amendments made since. The city is divided into eight wards, wth one alderman being elected biennially from each ward, making the govern- ing body of the city a board of aldermen of eight plus the mayor. The Board of Aldermen appoints the city manager.


County Government


Five commissioners, elected for two-year terms, make up a board of com- missioners who serve as the governing body of the Forsyth County government. The county is divided into twelve townships and 32 precincts. All qualified electors of North Carolina who have lived in North Carolina for one year and in any voting precinct of Forsyth County for four months are eligible to vote in county elections.


Hospitals and Medical Facilities


Three first-class hospitals, City Memorial, Kate Bitting Reynolds Memorial, and North Carolina Baptist, have a total of 879 beds. The Forsyth County Tuberculosis Sanatorium is located nearby. There are three convalescent homes in the city, the City-County Health Clinic, and the full-time City and County Health Department with splendid records in disease-prevention.


Recreational Facilities


Twenty-six parks and playgrounds, with a total of 536 acres, have athletic fields, picnic areas, and special amusement features. The largest park is Reynolds, one of the South's finest municipal recreational centers. The city has an average of more than ten acres of playground for each public school.


21


INTRODUCTION


Numerous amateur and "semi-pro" baseball, basketball and softball teams have regular schedules of games. Four eighteen-hole golf courses and a mild climate make golf a year-around sport. Nine swimming pools and seven motion- picture theatres are located in the city. The R. J. Reynolds Memorial Auditorium and the Bowman Gray Stadium are available for special events. The Y. M. C. A. and Y. W. C. A. provide recreational programs and the City Recreation Depart- ment conducts extensive supervised activities.


The $1,000,000 Memorial Coliseum, soon to be erected, will seat 9,000 and will bring many unusual attractions to the city. The Coliseum will accommo- date ice sports, large agricultural shows, and great conventions. Funds have already been raised to build the Coliseum.


Winston-Salem is a gateway to both mountain and seashore resorts, Some of the loveliest Carolina beaches lie 225 to 250 miles east and south, while cool mountain retreats are about sixty miles west. The famed Blue Ridge Parkway, leading to Shenandoah National Park and Great Smoky Mountains National Park, is some sixty miles northwest.


Cultural Opportunities


An annual concert series is under the auspices of the Civic Music Asso- ciation. Lectures at Salem College are open to the public. A Little Theatre and numerous book, music and garden clubs function actively. Arts activities are co-ordinated under the Arts Council, with headquarters at 822 W. 5th St.


Salem College Library has 40,000 volumes, and the Carnegie Public Library has 42,983, with a branch library containing 10,564.


Cherry Trees in Bloom in Gardens of Reynolds Estate, Future Home of Wake Forest College.


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INTRODUCTION


STATISTICAL DATA Population


Corporate limits 1950 U. S. Census 87,811 554,817


Retail trading area


Forsyth County 146,135 1950 U. S. Census The population is of predominately old American stock, 99.5% American- born.


Climate


Mild and moderate: average of 232 clear days a year; average mean tem- perature of 58.2 degrees F .; temperature ranges from a norm of 38.5 degrees F for January to a norm of 77.5 degrees for July; equally distributed rainfall averages 44.88 inches a year; average snowfall of 7.8 inches a year; few ex- tremes in weather; minimum growing season, 180 days.


Area


424.00 square miles


County


18.75 square miles


City


Altitude


Approximately 1,000 feet above sea level.


Topography


Gently rolling land; quick drainage.


Location


On the Piedmont Plateau in northwestern North Carolina, 45 miles south of the Virginia state line and approximately fifty miles east of the main Blue Ridge Mountains, Winston-Salem is situated almost exactly midway between Washington and Atlanta. Suited to a wide variety of farm products, the Pied- mont region is an outstanding agricultural section as well as one of America's leading tobacco and textile-manufacturing areas. Within a 120-mile radius of Winston-Salem are located the majority of the state's colleges and universities. The state capital, Raleigh, is 110 miles east. Winston-Salem is 540 miles by rail from New York and 312 miles from Washington.


CHAMBER OF COMMERCE


THE WINSTON-SALEM CHAMBER OF COMMERCE has recently moved into spacious new headquarters at 106 N. Cherry St. Besides providing very comfortable office space, the new quarters also have a large board room, a conference room, a kitchen, a large reception hall, and a well-appointed ladies' lounge. This new home also houses the offices for the Winston-Salem Junior Chamber of Commerce and the Dairy Council. The offices are decorated throughout with a grey and blue color scheme. In the large conference room many civic clubs and organizations hold meetings.


23


A STATEMENT


OF ADVERTISING PRINCIPLES


1. GOOD ADVERTISING-aims to inform the consumer and help him to buy more intelligently.


2. GOOD ADVERTISING-tells the truth, avoiding misstatement of facts as well as possible deception through implication or omission. It makes no claims which cannot be met in full and without further qualification. It uses only testimonials of com- petent witnesses.


3. GOOD ADVERTISING-conforms to the generally accepted standards of good taste. It seeks public acceptance on the basis of the merits of the product or service advertised rather than by the disparagement of competing goods. It tries to avoid practices that are offensive or annoying.


4. GOOD ADVERTISING-recognizes both its economic responsi- bility to help reduce distribution costs and its social responsi- bility in serving the public interest.


Advertising Federation of America


(YOUR DIRECTORY PUBLISHERS FULLY SUBSCRIBE TO THE PRINCIPLES SET FORTH IN THIS STATEMENT)


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GENERAL ABBREVIATIONS


acct


accountant | drsmkr


dressmaker |


mf g


manufacturing | s or S


South


adj admn


. . adjuster


e or E


East


mfr


manufacturer san


Sanitary


or administration


elec


electrical or


mkr


maker sch


school


adv


. advertising


agey


agency


agrl


agriculture


electro


electrotyper


mn


man


ship shipping


Am


American


eng


appr


apprentice


engr


apts


apartments


equip


archt


architect es


asmblr


assembler


exam


assoc


assoclate


exch


exchange


mus


music


mut mutual


srtr


sorter


atty


aud


auditor


Fed


Federal


ns


north side


nw


northwest


statistician or


bkbndr


bookbinder


formn


foreman


office


bkpr


. bookkeeper


forwn


forewoman


opr


operator


stereotyper


blk


block


blksmitb


blacksmith


birmkr


boilermaker


blvd


boulevard


furngs


furnishings


PS


Publle School


stvdr


stevedore


br


branch


gds


goods


brkiyr


bricklayer


Fenl


general


pharm


pharmacist


southwest


CSI


Christian


h


hairdrsr


hairdresser


pkwy


parkway tech


technician


cash


cashier


chauf


chauffeur


hosp


hospital


polisher


ter terrace


tmkpr


timekeeper


chkr


checker


HIts


Helgbts


prfrdr


proofreader trans


transportation


cik


clerk


insp


inspector or


prntr


printer trmr


trimmer


collr


collector


comi


commercial


comn


commission


decorator


prsmn


pressman typ


typist


comp


compositor


jan


janitor


etrnmkr .. patternmaker public


USCG


U S Coast Guard


contr


contractor


la


lane


purch


purchasing


US Marine Corps


corres


correspondent


laby


laboratory


R


room


undwrtr


underwriter


ctr


cutter


Jibrn


custdn


custodian lino


del


delivery


litho


lithographer


rdr


reader


vulc vulcanizer


dir


director


ltd


limited


recpt


receptionist


whol


wholesale


dist


district


mach


machinist or


refrigerator


wld


widow


distr


distributor


machine rep


wkr


worker


div


division


mdse


merchandise


repr


repairman or


wks


works


dl


dealer


mech


mechanic


repair


wldr welder


do.


ditto or same


med


medical ret


retail wtchmn


watchman


dr


drive


Met


Metropolitan


Rey


Reverend


yardman


drftsmn


draftsman ..


meter rdr


meter reader rm


room


ydmstr


yardmaster


ABBREVIATIONS OF GIVEN NAMES


Abr


Abraham


Chas


Charles | Jas


James Richd


Richard


Alex


Alexander


Danl


Daniel


Jos


Joseph


Robt


Robert


Al


Alfred


Edw


Edward


Kath


Katherine


Sol


Solomon


Aug


August


Eug


Eugene


Michi


Michael


Theo


Theodore


Beni


Benjamin


Fredk


Frederick


Nathl


Nathaniel


Thoa


. Thomas


Cath


Catherine


Geo


George


Patk


Patrick |


Wm


William


8-1-50


cir


circle


clv


civil


impits


implements


prin


principal


trav


traveling


cin


cleaning or cleaner


cio


clothing


Instr


Instructor


prof professor tstr


tester


comnr


commissioner


int rev internal revenue inv


prsr presser USA


U S Army


confr


confectioner


jwir


jeweler


constn


construction


kpr


keeper


publ publisher or publishing


cor


corner lab


laborer r


ct


court


1br


lumber


RC


Roman Catholic


Unly


University


dep


deputy


Indrs


laundress


real est


real estate


dietn


dletitian


Indry


laundry


rec


receiving


w or W


West


dispr


dispatcher


Iwyr


linotype


rd


road


vet veterinary


chf


chief


htg


heating


pres


president


toh


tobacco


ins


insurance


priv


private


treas


treasurer


brkmn


brakeman


bureau


Fort


government


phys


physiclan


SYS


system


Science Practitioner


cabtmkr


cabinetmaker


hdw


carpenter


hlpr


helper


plmb


plumber or plumbing telev teleg


telegraph


chem


chemist or


hsekpr


headquarters housekeeper


pntr


painter


tndr


tender


bmo business


machine


gdnr


gardener


PTS


Postal


Transportation Service DISS


supt superintendent supvr supervisor


geol


geologist


Photog


photographer SW


swtchmn


awitchman


grocer


pk park


pkr


packer tchr


teacher


pl


place tel


telephone


hndlr


handler


pishr


plstr


plasterer


stinftr


steamfitter setter


osteo


osteopath


st


stenographer


bldr


builder


frt


freight


optn


optician slge


storage


ftr


Turn


furniture


studt


student


operator


fl


bremn


baggageman


fnshr


finisher


ofc


mtr motorman or motor


spl


special


asst


assistant


exp


atndt


attendant


fety


attorney


fdry


foundry


ne


northeast


sta eng


ar


agent alley


elev


emp


employee


engineer


engraver


equipment


intce maintenance


soc


soclety


mtge mortgage


solr


solicitor


examiner


express


factory


Natl


National sta


station


avenue


floor


Stationary engineer stat


opp opposite sten


stereo


ft


font


fitter


optom optometrist


milliner


serv . service


agt


al


mono


monotype


sht mtl. sheet metal


msngr


messenger sls saies


mstr


market se


southeast


electn


electrician


n:Idr


electric


mkt


education


mgr


manager Sav


Savings


molder sec secretary


mlnr


elevator


east side


square


nor N North SS south side


statisticai


sup supply


television


chemical


int dec


interlor


prsfdr . press feeder twp


township


condr


conductor


pub


librarian


RD


Rural Delivery


uphol upholsterer


lawyer refgr


refrigeration or


representative


dmnstr .demonstrator


or mechanical


restr


restaurant WS west side


Arth


Arthur


Eliz


Elizabeth


Margt


Margaret


Saml


Samuel


Steph


Stephen


inspection


prod produce trnmn


trainman


investment


TTSAF . . US Alr Force


USMC


. . resides or rooms U'SN


US Navy


whsemn warehouseman


carp


hardware


bouseholder


passenger


master smstrs seamstress


administrator educ


ydmn


25


The Hood System Industrial Bank


INSTALLMENT LOANS-Payable weekly or, monthly .2% INTEREST. PAID ON SAVINGS ACCOUNTS


18 W. 3d ST. Member Federal Deposit Insurance Corporation TEL 2-5101


HILL'S WINSTON-SALEM CITY DIRECTORY 1953


INCLUDING City View, Hanes, Montview and Park Terrace


Copyright, 1953, by Hill Directory Co., Inc. For List of General Abbreviations see opposite page


SPECIAL ABBREVIATIONS


A&WP RR . Atlanta & West Point Railroad Co B & W Tob ... Brown & Williamson Tobacco Corp Bd


Board Belk's . Belk-Stevens Co., Inc


CF City View


Ch


Church


DPCo


Duke Power Co


Esso Standard Oil Co


Export Tob


. Export Leaf Tobacco Co


Farmers Dairy. Farmers Co-operative Dairy Inc


fxr fixer


Hanes Dye Hanes Dye & Finishing Co


Hanes Hos . Hanes Hosiery Mills Co


kntr


Montgy Ward. Montgomery Ward & Co


N&W Ry Norfolk & Western Railway Co


nr


near


Post Office


Park Terrace


Postal Transportation Service


Penney's


J C Penney Co Inc


Alphabetical List of Names


A & C METAL PRODUCTS CO, (Chas H Atkins, G L Cline), H R Robin- son Mgr, Aluminum Awnings, Screens, Aquariums 211 N Liber- ty, Tel 4-8006 (See page 35 Buy- ers' Guide)


A & P Food Stores 601 N Cherry 538 N Liberty and 1530 W 1st


A-Z Letter Shop (Gertrude Pleasants) 310 W 4th R302




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