USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1953] > Part 2
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The small town grew rapidly under the care of the industrious fathers. A water system was established and dwellings, stores, and shops built. Embryonic industries included weaving, tanning, dyeing, baking, and the making of roofing tiles, ornamental tile stoves, clay smoking pipes, and candles. Tobacco was even then an important crop. The fathers consecrated a graveyard, "God's Acre," and founded a girls' school which has developed into the Salem Academy and College of today.
-
Main Hall, Salem College, with Historic Home Moravian Church (1800) in Left Foreground
The Revolutionary War brought to the thriving town Nathanael Greene's soldiers, and in 1781 Cornwallis passed through Salem. The years after the war until the middle of the 19th Century were marked by such events as the establishment of the Nissen Wagon Co. in 1787; a visit from George Washington in 1791; the dedication of the Home Moravian Church in 1800; the first edition of Blum's Almanac in 1828; and the opening of the first bank in 1847. Cotton and wool manufacturing companies had been organized, and Salem by 1850 was a prosperous center of religion, learning and industry.
By an act of legislature in 1849, Forsyth County was created from Stokes County. The county seat was established one mile north of Salem Square. In 1851, again by act of legislature, the new county seat was named "Winston" in
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INTRODUCTION
honor of Major Joseph Winston, Revolutionary War hero. Salem was incor- porated in 1856: Winston in 1859.
Winston developed rapidly as an industrial center and market. The year 1872 saw the first tobacco auction and the opening of the first tobacco factory. In 1885 the Chamber of Commerce of Winston and Salem was organized by far-sighted leaders who realized that together the two towns must build for the future. By the time of consolidation, Winston was already known for its textiles, hosiery, blankets, knit goods, tobacco products, and tobacco market.
Top Right, Nissen Building; Top Left, Reynolds Building; Center, Typical Piedmont North Carolina Field of Bright-Leaf Tobacco; Bottom Right, Carolina Hotel; Bottom Left, Hotel Robert E. Lee
In 1913, by popular vote, Winston and Salem were consolidated as Winston- Salem, the "Twin City." The new city took as its motto "Urbs Condita Adiuvando," meaning "A City Founded Upon Co-operation." This motto puts into modern phraseology the old Moravian concept of "Unitas Fratrum," "A Unity of Brethren."
Winston-Salem today is the leading industrial city of North Carolina and one of the South's leading industrial cities. The annual value of Forsyth County's manufactured products is over $1,000,000,000. The best of the old and the best of the new blend to make a progressive city still marked by a deep religious atmosphere, a love for music and arts, and a zeal for broad educational develop-
17
INTRODUCTION
ment. As did their fathers of yesterday, far-sighted citizens of today build always for the greater city of tomorrow.
POINTS OF INTEREST In Old Salem
Moravian Brothers House, now Moravian Church Home, located S. Main and Academy streets, is the second oldest building in Salem, having been erected in 1769.
Salem Tavern, on S. Main St., erected in 1784, is a famous old inn where George Washington was entertained in 1791.
"Fourth House," 450 S. Main St., is the oldest building now standing in Salem (1767).
Home Moravian Church, S. Church St., erected in 1800, is the opening scene of the Easter sunrise service of the Moravians.
The Moravian early Easter morning service, one of the most widely known religious services in America, has been held here for over 150 years, and attracts about 50,000 visitors annually.
Moravian Graveyard, or "God's Acre," Cemetery at Church St., contains more than 3,000 graves, all having identical, flat, white-marble markers to symbolize the equality of the dead. The cemetery has been in use by Moravian congregations in the city since 1771.
Salem College, S. Main St., on Salem Square, was established in 1772 and has never been closed since that time. The college has unusual, old, German Moravian buildings, as well as new, modern structures.
The Coffee Pot is an old landmark that was built in 1857 as a tinsmith's sign. It is on S. Main St.
Old Salem, Inc., 614 S. Main St., is headquarters for the restoration of old Salem. A model of the early village is on display for the public.
Wachovia Historical Museum, formerly Salem Boys' School, erected in 1794, has the largest collection of local antiques in the U. S. It is on S. Main at Academy streets.
The Belo House, S. Main St., is a splendid antebellum mansion.
In the Downtown District
City Hall, N. Main St., is built on the original dividing line between Winston and Salem.
Forsyth County Court House is on the Court House Square in the center of the downtown district.
Reynolds Office Building, N. Main at 4th St., is North Carolina's tallest building.
The R. J. Reynolds Tobacco Co., in the vicinity of Church and 5th streets, is open to visitors for guided tours. Here one may see Camel cigarettes and Prince Albert smoking tobacco being produced; both products are made only in Winston-Salem. Information about the guided tours may be obtained at the Reynolds Office Building.
The tobacco warehouses, in the vicinity north of the Post Office between Oak and Patterson streets, are open from late September through January. Here the chant of the auctioneer, the pungent smell of ripe tobacco, and the steady hum of warehouse activity combine to provide one of America's most colorful marketing scenes.
P. H. Hanes Knitting Co., N. Main St., is the world's largest plant for the manufacture of knit underwear.
Over the City
Bowman Gray Memorial Stadium, Stadium Drive, is the scene of many athletic events.
Smith Reynolds Airport, North Liberty Extension, is one of the South's finest air terminals.
Bowman Gray School of Medicine of Wake Forest College and the North Carolina Baptist Hospital are on S. Hawthorne and Everett streets.
Hanes Hosiery Mills Co., W| 14th St., is the world's largest manufacturer of circular-knit hosiery.
Radio Shops of Western Electric Co., main offices, are on Chatham Road. Reynolda Village and Reynolda Estate are on beautiful Reynolda Road
(U. S. 421). In this area will be the new plant of Wake Forest College. The Forsyth County Fair Grounds are on 30th St.
In the Buena Vista residential area are many lovely homes.
Reynolds Auditorium and High School are on N. Hawthorne Road.
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INTRODUCTION
INDUSTRY AND BUSINESS
Winston-Salem is built on a sound economic foundation. Industries, many of which were established by Winston-Salem pioneers, number over 300, Industrial and agricultural developments are inter-dependent, giving stability and balanced growth.
Industrial Development
Tobacco-Tobacco flows into Winston-Salem from the farms of the entire Piedmont area, Here it is manufactured into tobacco products which are dis- tributed to every country in the world, Winston-Salem is the world's largest tobacco manufacturing center, producing cigarettes, smoking and chewing tobacco, and snuff. Winston-Salem also is one of the world's largest bright-leaf tobacco markets,
Hosiery-The city is the home of the world's largest circular-knit hosiery mill, Besides this great mill and a large plant processing nylon yarn, there are five other plants in the Winston-Salem vicinity that process or make hosiery.
Knit underwear-The largest manufacturer of knit underwear in the world is located in Winston-Salem.
Radios, radar, and other electronic equipment-A large electric company in several plants in Winston-Salem manufactures radar for the government, radios, test equipment, and other electronic devices and components.
Furniture-Seventeen furniture plants, manufacturing all types of furni- ture, are located in the Winston-Salem vicinity.
Others-The city has other plants manufacturing a large variety of products including boxes and cartons, batteries, air-conditioning and industrial ma- chÃnery, specialized chemical materials and medicines, awnings, bedding and mattresses, swimming suits, paint, toys, wagons and textiles, An ample com- plement of services joins these industries to give a well-balanced and diversi- fied economy.
Retail and Whilesale Trade
The retail trading area covers several Piedmont counties and has a popula- tion of over 550.000. The wholesale trading area extends over a 150-mile radius embracing a population of 4.724,424. The effective buying income per family in Winston-Salem (1951) was $5,662; the average of the South Atlantic States was $4,234, and that of the U. S., $4,929.
Transportation
Aviation-Located 2.5 miles from the business district, Smith Reynolds Airport, one of the nation's newest and finest, has Class 5 airport facilities, regular service by large air lines.
Motor Vehicles-Automobiles registered for 1952 in the Winston-Salem area were 46,858; trucks, 9,345. Rour coach companies give inter-city bus service;
Reynolds Memorial Auditorium
19
INTRODUCTION
Municipal Iris Gardens, Winston-Salem
Winston-Salem is the Southern division headquarters for the Greyhound Lines. Four local bus lines and five taxicab companies handle urban traffic.
Highways-Eleven principal highways lead to and from Winston-Salem; the city is served by more hard-surfaced roads than any other city or center in North Carolina.
Railways- Three railways operate in Winston-Salem. The city generates such a great amount of freight that 33 "off-line" railways maintain Winston- Salem offices.
Banking Institutions
Four banking institutions include three commercial banks and one indus- trial bank. One of the commercial banks serves as home office of the largest bank between Washington and Atlanta. On Dec. 31, 1951, bank deposits totaled $343,735,853: bank resources, $378,621,742; bank clearings, $2,071,378,000.
General Business Facts
Building permits in 1951 totaled $14,074,084; postal receipts in 1951, $1,111,299. Domestic electricity is supplied adequately for present and future needs. Although 200 miles from the nearest seaport, Winston-Salem is the nation's sixteenth port of entry.
COMMUNITY LIFE
Winston-Salem was built by a home-loving, civic-minded people. Thus, through the years, great institutions have grown steadily, adding their influ- ence and stability to the making of a wholesome, well-rounded community life. Winston-Salem is known for its many churches, good schools, and beautiful homes.
Churches and Religious Denominations
Often called the city of churches, Winston-Salem has 161 churches repre- senting some twenty denominations. Every section of the city is graced with lovely church buildings in attractive grounds, ranging from the old Home Moravian Church to the large, modern Baptist and Methodist structures called the finest in the South.
Churches numbered according to denomination include Adventist, 2; As- sembly of God, 1; Baptist, 54; Missionary Baptist, 3; Primitive Baptist, 1; Catholic, 2; Christian, 4; Christian Missionary and Alliance, 1; Christian Science, 1; Congregational Christian, 2; Church of Christ, 5; Church of God, 6; Church of the Living God, 4; Episcopal, 3; Friends, 2; Greek Orthodox, 1; Hebrew, 2; Holiness, 15; Jehovah's Witnesses, 1; Lutheran, 3; Methodist, 20; Moravian, 13; Presbyterian, 8; Associated Reform Presbyterian, 1; Reformed, 2; and others, 4.
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INTRODUCTION
Wiley Elementary School, One of the Many Beautiful Public Schools in the City.
Schools and Colleges
Also called the city of good schools, Winston-Salem long ago recognized the need for adequate education. Today eighteen public elementary and four public high schools serve the city. The buildings are attractive, well-equipped, and set in spacious grounds providing adequate facilities.
Salem Academy is a day and boarding school for girls. There are two business colleges, one private elementary school, two parochial schools, and kindergartens, music schools, and trade schools.
Three colleges located in the city are Salem College, one of the nation's oldest leading four-year colleges for women, founded in 1772; Bowman Gray School of Medicine of Wake Forest College, four-year medical school; Winston- Salem Teachers College, co-education Negro institution; and two Bible colleges. Wake Forest College, a 116-year-old, four-year college for men and women, is being moved to Winston-Salem. The college will be located in a new, modern plant housing 2,000 students.
City Government
Winston-Salem has the council-manager type of city government. The city is incorporated, operating at present upon a charter codified and revised in 1927, with amendments made since. The city is divided into eight wards, wth one alderman being elected biennially from each ward, making the govern- ing body of the city a board of aldermen of eight plus the mayor. The Board of Aldermen appoints the city manager.
County Government
Five commissioners, elected for two-year terms, make up a board of com- missioners who serve as the governing body of the Forsyth County government. The county is divided into twelve townships and 32 precincts. All qualified electors of North Carolina who have lived in North Carolina for one year and in any voting precinct of Forsyth County for four months are eligible to vote in county elections.
Hospitals and Medical Facilities
Three first-class hospitals, City Memorial, Kate Bitting Reynolds Memorial, and North Carolina Baptist, have a total of 879 beds. The Forsyth County Tuberculosis Sanatorium is located nearby. There are three convalescent homes in the city, the City-County Health Clinic, and the full-time City and County Health Department with splendid records in disease-prevention.
Recreational Facilities
Twenty-six parks and playgrounds, with a total of 536 acres, have athletic fields, picnic areas, and special amusement features. The largest park is Reynolds, one of the South's finest municipal recreational centers. The city has an average of more than ten acres of playground for each public school.
21
INTRODUCTION
Numerous amateur and "semi-pro" baseball, basketball and softball teams have regular schedules of games. Four eighteen-hole golf courses and a mild climate make golf a year-around sport. Nine swimming pools and seven motion- picture theatres are located in the city. The R. J. Reynolds Memorial Auditorium and the Bowman Gray Stadium are available for special events. The Y. M. C. A. and Y. W. C. A. provide recreational programs and the City Recreation Depart- ment conducts extensive supervised activities.
The $1,000,000 Memorial Coliseum, soon to be erected, will seat 9,000 and will bring many unusual attractions to the city. The Coliseum will accommo- date ice sports, large agricultural shows, and great conventions. Funds have already been raised to build the Coliseum.
Winston-Salem is a gateway to both mountain and seashore resorts, Some of the loveliest Carolina beaches lie 225 to 250 miles east and south, while cool mountain retreats are about sixty miles west. The famed Blue Ridge Parkway, leading to Shenandoah National Park and Great Smoky Mountains National Park, is some sixty miles northwest.
Cultural Opportunities
An annual concert series is under the auspices of the Civic Music Asso- ciation. Lectures at Salem College are open to the public. A Little Theatre and numerous book, music and garden clubs function actively. Arts activities are co-ordinated under the Arts Council, with headquarters at 822 W. 5th St.
Salem College Library has 40,000 volumes, and the Carnegie Public Library has 42,983, with a branch library containing 10,564.
Cherry Trees in Bloom in Gardens of Reynolds Estate, Future Home of Wake Forest College.
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INTRODUCTION
STATISTICAL DATA Population
Corporate limits 1950 U. S. Census 87,811 554,817
Retail trading area
Forsyth County 146,135 1950 U. S. Census The population is of predominately old American stock, 99.5% American- born.
Climate
Mild and moderate: average of 232 clear days a year; average mean tem- perature of 58.2 degrees F .; temperature ranges from a norm of 38.5 degrees F for January to a norm of 77.5 degrees for July; equally distributed rainfall averages 44.88 inches a year; average snowfall of 7.8 inches a year; few ex- tremes in weather; minimum growing season, 180 days.
Area
424.00 square miles
County
18.75 square miles
City
Altitude
Approximately 1,000 feet above sea level.
Topography
Gently rolling land; quick drainage.
Location
On the Piedmont Plateau in northwestern North Carolina, 45 miles south of the Virginia state line and approximately fifty miles east of the main Blue Ridge Mountains, Winston-Salem is situated almost exactly midway between Washington and Atlanta. Suited to a wide variety of farm products, the Pied- mont region is an outstanding agricultural section as well as one of America's leading tobacco and textile-manufacturing areas. Within a 120-mile radius of Winston-Salem are located the majority of the state's colleges and universities. The state capital, Raleigh, is 110 miles east. Winston-Salem is 540 miles by rail from New York and 312 miles from Washington.
CHAMBER OF COMMERCE
THE WINSTON-SALEM CHAMBER OF COMMERCE has recently moved into spacious new headquarters at 106 N. Cherry St. Besides providing very comfortable office space, the new quarters also have a large board room, a conference room, a kitchen, a large reception hall, and a well-appointed ladies' lounge. This new home also houses the offices for the Winston-Salem Junior Chamber of Commerce and the Dairy Council. The offices are decorated throughout with a grey and blue color scheme. In the large conference room many civic clubs and organizations hold meetings.
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A STATEMENT
OF ADVERTISING PRINCIPLES
1. GOOD ADVERTISING-aims to inform the consumer and help him to buy more intelligently.
2. GOOD ADVERTISING-tells the truth, avoiding misstatement of facts as well as possible deception through implication or omission. It makes no claims which cannot be met in full and without further qualification. It uses only testimonials of com- petent witnesses.
3. GOOD ADVERTISING-conforms to the generally accepted standards of good taste. It seeks public acceptance on the basis of the merits of the product or service advertised rather than by the disparagement of competing goods. It tries to avoid practices that are offensive or annoying.
4. GOOD ADVERTISING-recognizes both its economic responsi- bility to help reduce distribution costs and its social responsi- bility in serving the public interest.
Advertising Federation of America
(YOUR DIRECTORY PUBLISHERS FULLY SUBSCRIBE TO THE PRINCIPLES SET FORTH IN THIS STATEMENT)
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GENERAL ABBREVIATIONS
acct
accountant | drsmkr
dressmaker |
mf g
manufacturing | s or S
South
adj admn
. . adjuster
e or E
East
mfr
manufacturer san
Sanitary
or administration
elec
electrical or
mkr
maker sch
school
adv
. advertising
agey
agency
agrl
agriculture
electro
electrotyper
mn
man
ship shipping
Am
American
eng
appr
apprentice
engr
apts
apartments
equip
archt
architect es
asmblr
assembler
exam
assoc
assoclate
exch
exchange
mus
music
mut mutual
srtr
sorter
atty
aud
auditor
Fed
Federal
ns
north side
nw
northwest
statistician or
bkbndr
bookbinder
formn
foreman
office
bkpr
. bookkeeper
forwn
forewoman
opr
operator
stereotyper
blk
block
blksmitb
blacksmith
birmkr
boilermaker
blvd
boulevard
furngs
furnishings
PS
Publle School
stvdr
stevedore
br
branch
gds
goods
brkiyr
bricklayer
Fenl
general
pharm
pharmacist
southwest
CSI
Christian
h
hairdrsr
hairdresser
pkwy
parkway tech
technician
cash
cashier
chauf
chauffeur
hosp
hospital
polisher
ter terrace
tmkpr
timekeeper
chkr
checker
HIts
Helgbts
prfrdr
proofreader trans
transportation
cik
clerk
insp
inspector or
prntr
printer trmr
trimmer
collr
collector
comi
commercial
comn
commission
decorator
prsmn
pressman typ
typist
comp
compositor
jan
janitor
etrnmkr .. patternmaker public
USCG
U S Coast Guard
contr
contractor
la
lane
purch
purchasing
US Marine Corps
corres
correspondent
laby
laboratory
R
room
undwrtr
underwriter
ctr
cutter
Jibrn
custdn
custodian lino
del
delivery
litho
lithographer
rdr
reader
vulc vulcanizer
dir
director
ltd
limited
recpt
receptionist
whol
wholesale
dist
district
mach
machinist or
refrigerator
wld
widow
distr
distributor
machine rep
wkr
worker
div
division
mdse
merchandise
repr
repairman or
wks
works
dl
dealer
mech
mechanic
repair
wldr welder
do.
ditto or same
med
medical ret
retail wtchmn
watchman
dr
drive
Met
Metropolitan
Rey
Reverend
yardman
drftsmn
draftsman ..
meter rdr
meter reader rm
room
ydmstr
yardmaster
ABBREVIATIONS OF GIVEN NAMES
Abr
Abraham
Chas
Charles | Jas
James Richd
Richard
Alex
Alexander
Danl
Daniel
Jos
Joseph
Robt
Robert
Al
Alfred
Edw
Edward
Kath
Katherine
Sol
Solomon
Aug
August
Eug
Eugene
Michi
Michael
Theo
Theodore
Beni
Benjamin
Fredk
Frederick
Nathl
Nathaniel
Thoa
. Thomas
Cath
Catherine
Geo
George
Patk
Patrick |
Wm
William
8-1-50
cir
circle
clv
civil
impits
implements
prin
principal
trav
traveling
cin
cleaning or cleaner
cio
clothing
Instr
Instructor
prof professor tstr
tester
comnr
commissioner
int rev internal revenue inv
prsr presser USA
U S Army
confr
confectioner
jwir
jeweler
constn
construction
kpr
keeper
publ publisher or publishing
cor
corner lab
laborer r
ct
court
1br
lumber
RC
Roman Catholic
Unly
University
dep
deputy
Indrs
laundress
real est
real estate
dietn
dletitian
Indry
laundry
rec
receiving
w or W
West
dispr
dispatcher
Iwyr
linotype
rd
road
vet veterinary
chf
chief
htg
heating
pres
president
toh
tobacco
ins
insurance
priv
private
treas
treasurer
brkmn
brakeman
bureau
Fort
government
phys
physiclan
SYS
system
Science Practitioner
cabtmkr
cabinetmaker
hdw
carpenter
hlpr
helper
plmb
plumber or plumbing telev teleg
telegraph
chem
chemist or
hsekpr
headquarters housekeeper
pntr
painter
tndr
tender
bmo business
machine
gdnr
gardener
PTS
Postal
Transportation Service DISS
supt superintendent supvr supervisor
geol
geologist
Photog
photographer SW
swtchmn
awitchman
grocer
pk park
pkr
packer tchr
teacher
pl
place tel
telephone
hndlr
handler
pishr
plstr
plasterer
stinftr
steamfitter setter
osteo
osteopath
st
stenographer
bldr
builder
frt
freight
optn
optician slge
storage
ftr
Turn
furniture
studt
student
operator
fl
bremn
baggageman
fnshr
finisher
ofc
mtr motorman or motor
spl
special
asst
assistant
exp
atndt
attendant
fety
attorney
fdry
foundry
ne
northeast
sta eng
ar
agent alley
elev
emp
employee
engineer
engraver
equipment
intce maintenance
soc
soclety
mtge mortgage
solr
solicitor
examiner
express
factory
Natl
National sta
station
avenue
floor
Stationary engineer stat
opp opposite sten
stereo
ft
font
fitter
optom optometrist
milliner
serv . service
agt
al
mono
monotype
sht mtl. sheet metal
msngr
messenger sls saies
mstr
market se
southeast
electn
electrician
n:Idr
electric
mkt
education
mgr
manager Sav
Savings
molder sec secretary
mlnr
elevator
east side
square
nor N North SS south side
statisticai
sup supply
television
chemical
int dec
interlor
prsfdr . press feeder twp
township
condr
conductor
pub
librarian
RD
Rural Delivery
uphol upholsterer
lawyer refgr
refrigeration or
representative
dmnstr .demonstrator
or mechanical
restr
restaurant WS west side
Arth
Arthur
Eliz
Elizabeth
Margt
Margaret
Saml
Samuel
Steph
Stephen
inspection
prod produce trnmn
trainman
investment
TTSAF . . US Alr Force
USMC
. . resides or rooms U'SN
US Navy
whsemn warehouseman
carp
hardware
bouseholder
passenger
master smstrs seamstress
administrator educ
ydmn
25
The Hood System Industrial Bank
INSTALLMENT LOANS-Payable weekly or, monthly .2% INTEREST. PAID ON SAVINGS ACCOUNTS
18 W. 3d ST. Member Federal Deposit Insurance Corporation TEL 2-5101
HILL'S WINSTON-SALEM CITY DIRECTORY 1953
INCLUDING City View, Hanes, Montview and Park Terrace
Copyright, 1953, by Hill Directory Co., Inc. For List of General Abbreviations see opposite page
SPECIAL ABBREVIATIONS
A&WP RR . Atlanta & West Point Railroad Co B & W Tob ... Brown & Williamson Tobacco Corp Bd
Board Belk's . Belk-Stevens Co., Inc
CF City View
Ch
Church
DPCo
Duke Power Co
Esso Standard Oil Co
Export Tob
. Export Leaf Tobacco Co
Farmers Dairy. Farmers Co-operative Dairy Inc
fxr fixer
Hanes Dye Hanes Dye & Finishing Co
Hanes Hos . Hanes Hosiery Mills Co
kntr
Montgy Ward. Montgomery Ward & Co
N&W Ry Norfolk & Western Railway Co
nr
near
Post Office
Park Terrace
Postal Transportation Service
Penney's
J C Penney Co Inc
Alphabetical List of Names
A & C METAL PRODUCTS CO, (Chas H Atkins, G L Cline), H R Robin- son Mgr, Aluminum Awnings, Screens, Aquariums 211 N Liber- ty, Tel 4-8006 (See page 35 Buy- ers' Guide)
A & P Food Stores 601 N Cherry 538 N Liberty and 1530 W 1st
A-Z Letter Shop (Gertrude Pleasants) 310 W 4th R302
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