USA > North Carolina > Forsyth County > Winston-Salem > Hill's Winston-Salem (Forsyth County, N.C.) City Directory [1953] > Part 1
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PAINTS
· GLASS
· WALLPAPER
PLATE GLASS
. AUTO GLASS
PFAFF'S
"39 Years of Faithful Service" INC. 219 N. MAIN Tel. 3-7365
SM
REALTY
CE CO
IN
REAL ESTATE BOUGHT AND SOLD
Every Form of Insurance Written
221 W. 5th STREET PHONE 7124
REAL ESTATE - RENTALS - INSURANCE
LET THIS SHIELD DE YOUR PROTECTION
DEED
HOME REAL ESTATE LOAN
POLICY
INSURORS
3
DOLLARS FOR ASHES
INSURANCE
CO.
ALL THAT THE NAME IMPLIES"
PHONE 2-1137
SII LIBERTY SE
47 Years of Service
METERED GAS SERVICE BEYOND THE MAINS
PULANF GAS. SERVICE
SUBURBAN RULANE GAS CO. OF N. C. INC.
3100 N. Liberty
Phone 4-6353
Piedmont Federal Savings & Loan Assn.
Investments Insured Up to $10,000.00 By Federal Savings & Loan Insurance Corporation ASSETS $17,000,000.00
16 W. THIRD ST.
DIAL 4-6311
SHEPHERD REALTY COMPANY
EDWARD M. SHEPHERD, Pres-Treas. Patten Bidg.
REALTORS
C. H. SEBRING, V-Pres. Dial 2-5128
REAL ESTATE INSURANCE PROPERTY MANAGEMENT
INSURED
1541111 1261
115 W. THIRD ST.
SAVINGS
WINSTON-SALEM BUILDING & LOAN ASSN
Continuously Since 1889
HOME LOANS
PHONE 2-5174
GULF
R. F. MORRIS WACHOVIA
Cor. E. 17th St.
DISTRIBUTORS GULF O.L PRODUCTS -- FUE.
HIL COMPA
Phones .2. 408 and.2-1.26
REALTORS
...
907 S. Broad St. TEL. 3-3239
Garrett ADOTINGS
AND BARRETT JOHNS-MANVILLE APPROVED ROOFING
UM LORIS DAMI !!
COX ROOFING CO.
The Library of the University of North Carolina
ERSITAT
CARO LVX LIBERTAS SIGILLUM . VNIVE L . SEPTENT
Collection of forth Caroliniana This book was presented
bp Raleigh Chamber of Commerce C971.34
W78h 1953
Phone 7187
A
M. E. (Jack) Miller W. MILLER
SERVICE CO.
RANCE NDS SURETY
tment Service
105 First National Bank Bldg.
Marcus A. Wilkinson
W. A. WILKINSON & SON Insurance Agents and Brokers . JAMES BAGGS
Main Floor, Reynolds Bldg.
Phone 3-4351
HILL DIRECTORY CO.'S
B
REAL ESTATE "One Good Investment Is Worth a Lifetime of Toil"
T.A. M. STEVENSON & SON WINSTON-SALEM REALTOR SINCE 1918
BUSINESS PROPERTY - SALES & LEASES
T. A. M. STEVENSON
ROBERT L. STEVENSON
709 Nissen Bldg.
Phone 3-6191
DAVIS INS SERVICI
This book must not be taken from the Library building.
AGENTS
836 NISSEN TELEPHON
WINSTON-SALEM CITY DIRECTORY
ENMAC INC.
--
el.
21
JONES-ERVIN CONST. CO.
O
-1. 1
TEI 7121
C
GULF®
R. F. MORRIS WACHOVIA OIL CO.
GULF
DISTRIBUTORS OF
FUEL OIL
AND
KEROSENE
COMPLETE OIL BURNER SERVICE
FUEL OIL
Ivy Ave. Cor. E. 17th St.
Phones 2-4408 and 2-4426
HILL DIRECTORY CO.'S
HILL'S WINSTON-SALEM (Forsyth County, N. C.)
CITY DIRECTORY 1953
INCLUDING City View, Hanes, Montview and Park Terrace
Containing an Alphabetical Directory of Busniess Concerns and Pri- vate Citizens, a Directory of Householders, Occupants of Office Buildings and Other Business Places, Including a Complete Street and Avenue Guide, a Numerical Telephone Directory and Much Information of a Mis- cellaneous Character; also a
BUYERS' GUIDE
and a Complete
Classified Business Directory FOR DETAILED CONTENTS SEE INTRODUCTION AND GENERAL INDEX
ASSOCIATION OF
PP
BONO
PUBLICO
1898
PRICE
DIRECTORY
2 Hill Directory Co., Inc. 207 Governor St., Richmond 6, Va.
DIRECTORY LIBRARY FOR FREE USE OF PUBLIC AT WINSTON-SALEM CHAMBER OF COMMERCE
Member Assocation of North American Directory Publishers Copyright, 1953, by Hill Directory Co., Inc.
ENMAC INC.
JONES-ERVIN CONST. CO.
="1.1
OLDSMOBILE
--------- UIL
J M TIERNEY CO. INC
9 21103
$40.00
PUBLISHERS
NORTH AMERICAN
Section 28, Copyright Law In Force July 7, 1909
That any person who wilfully and for profit shall infringe any copyright secured by this act, or who shall knowingly or wilfully aid or abet such infringement, shall be deemed guilty of a misdemeanor, and upon conviction thereof shall be punished by imprisonment for not exceeding one year, or by a fine of not less than one hundred dollars nor more than one thousand dollars, or both, in the discretion of the court.
ASSOCIATION OF
PRO
PUBLICO
NORTH AMERICAN
1898
ZEL
DIRE DIREC DIRE LIREONIRICOREC
DIRECTORY
PUBLISHERS
PUBLISHERS NOTE
The information in this Directory is gathered by an actual canvass and is compiled in a way to insure maximum accuracy.
The publishers cannot and do not guarantee the cor- rectness of all information furnished them nor the complete absence of errors or omissions, hence no responsibility for same can be or is assumed.
The publishers earnestly request the bringing to their attention of any inaccuracy so that it may be corrected in the next edition of the directory.
HILL DIRECTORY CO., INC., Publishers
INDEX TO ADVERTISERS
PAGE NUMBERS BELOW REFER TO THE BUYERS' GUIDE SECTION, THE YELLOW PAGES
Page
A & C Metal Products Co
left bottom cards and 35
Accommodation Haberdashery
left bottom cards and 63
Alderman Automotive Service
7
Allen & Branch
78
Allgood's Scale Service
213
American Window Cleaning Co
right bottom cards and 237
Anchor Co Inc
back cover, right side lines and 101
Arcade Fashion Shop Inc
right top cards and 162
Atlantic Bitulithic Co
94
Auto Sales & Repair Co
left top cards and 8
Ayers Tom Appliance & Furniture Co
left bottom cards and 7
Ayre & Taylor Co
right bottom cards and 159
B & M Finance Co Inc
left side lines and 169
Bahnson Co The
right top cards and
3
Barnard Milling Co
120
Beck Sam E Inc right bottom lines and 144
Belk-Stevens Co Inc
right bottom lines and 100
Beltone of Winston-Salem
143
Bennett R J Contractor
left top lines and
88
Benton Service Co
118 122
Biltmore Dairy Farms
right bottom cards and 100
Bilt-Rite Venetian Blind & Awning Co
right top lines, 36 and 232
Bimco Corp
192
Blue Bird Cab Co Inc
back lip margin, right bottom lines and 222
31
Blum Frank L & Co
73
Bocock-Stroud Co Inc
right top lines and 220
Bolick Co Inc
Insert at Name in Alphabetical Section
Bondurant Stuart Realty Company The
left top lines and 197
Bowen Jesse G Music Co
left top lines and 186
Bradley's Garage
31
Brewer's Nursing Home
right top inside cards and 98 82
Brodt-Separk Music Co
left bottom lines and 174
Brookbank & Stone
right side lines and 76
Brown Jno M
back cover, right top lines and 146
145
Brown W G Construction Co
Brown's Esso Service
Brownlee Construction Co
right bottom cards and 79
Brownlow's Inc
Burge Floyd S Construction Co
Camel City Laundry & Dry Cleaning Co
167
Camel Pawn Shop Inc 185
Carolina Marble & Tile Co Inc
Carolina Protective Agency
66
Caudle R T Building Contractor
82
Central Carolina Motors Inc
tabbed Insert at Automobiles in Classified Section
Chandler Bond & Mortgage Co Inc
left side lines and 147 Chandler-Smith
left side lines and 91
City Cabinet & Woodworking Shop
237
City National Bank of Winston-Salem The ...... back cover, left top cards and
40
ENMAC INC.
JONES-ERVIN CONST. CO.
OLDSMOBILE
JM THEKEY CO. INC
ZATO
659033
Brown Royall R CLU
right bottom cards and 155
Brown-Ruffin Co Inc
left top cards and 83
32
Berry Water Gardens The
Blue Bird Tire Company
Briggs Charles C
188 76
right bottom lines and 96
8
INDEX TO ADVERTISERS
Page 120
Clemmons Milling Co
Clinard Electric Co
right top cards and 115
Clodfelter E H Roofing & Sheet Metal Co right bottom cards and 211
Colonial Furniture Shops Inc
137
Colter & Chappell Electric Co
right top cards and 85
Commercial Finance Co
right top cards and 170
Conrad Brothers Agency
right top lines and 157
57
Cox Roofing Co
front lip margin, 212 and 217
Cox's Seed Store
right bottom cards and 215
Craft S I Realty Co
Crater G E Wholesale Co
236 139
Crim, Brunt & Green Inc
Crystal Ice & Coal Co
right side lines and 64
Davis-Frye Cleaners
right bottom cards and 108
Davis Inc
right side lines, B and 157
Davis J R & Sons Electric Co
76
DeHart's Laundry & Dry Cleaning
right top cards and 109
39
Diggs James T
right bottom cards and
76
Disher Transfer & Storage Co
231
Dixie Metal Co
left top cards and 173
Dixie Welding Works left bottom cards and 234
69 and 221
Dize Awning & Tent Co left side lines, 37 and 233
Downtown Garage left top lines and
9
Duke Power Co
left side lines and
X
Dunnagan & Ridcout Inc
right side lines and 218
Edmac Inc tabbed Insert at Name in Alphabetical Section
Edman Electric Co left bottom cards and 118
Edwards Metal Shop Inc
left bottom lines and 131
Farm Bureau Insurance Companies right top lines and 148 99 Farmers Co-operative Dairy Inc Firestone Stores First Federal Savings & Loan Assn of Winston-Salem 7 45 First National Bank of Winston-Salem The right side lines and 41 27
Fishel Wm J
left side lines and 234
Fogle Brothers Co
backbone, left top cards, 50 and
51 157
Follin Co Inc The
Foltz Concrete Pipe Works front stencil, right bottom cards, 67 and 235
93 60
Forsyth Transit Lines Inc
Fowler Furniture Co
Franklin Life Insurance Co The
Fritts Motor Co
left top cards and 10 90 77
right side lines and 230
89
Goodyear Tire & Rubber Co Inc The
Googe A L
right side lines and 68 90
Gray Lawrence & Son
right side lines and 163
209
Groce Building & Repair Service
77
Grogan I W
Grubbs-Mitchell Insurance Agency left side lines and 154
Grubbs Real Estate Co
206
Gwyn Motor Sales
right top lines and 27
113
Habana Tropical Cleaners
right side lines and
Fulp Brothers
Garrison & Lanning
Gilbert & Martin Transfer Co
Gilley G C General Contractors
left bottom cards and 32
left side lines and 158
Graham W E & Sons
Greenbrier Farms Inc
Gresham Realty & Insurance Co
73
Fishel Service
Forsyth Heating & Ventilating Co right top inside cards and
137 157
Dixon Stonecrafters Inc
left side lines and 106
Davis Insurance Service Inc
Dewey's Bake Shop
right bottom lines and 205
Conrad Lumber Co
9
INDEX TO ADVERTISERS
Hanes Dorothy Realtor
Hanes G C
177
Haverty Furniture Co 132
Hawthorne Beauty Shop Hawthorne Road Barber Shop
44
Hayes N L
77
Haymore R H Plastering Contractor left side lines and 95
Hedgepeth's Cleaners right bottom lines and 110
Hege Linoleum & Tile Shop
.... right side lines and 123
Highfill H T & H M Insurance Agency
right top lines and 154
Hinkle's Book Store
Hinshaw Gray Construction Service
left top cards and
Holder's D R Florist
127 210
Holmes Restaurant The
Home Laundry & Dry Cleaning Co left bottom cards and 113
Home Real Estate Loan & Insurance Co Inc front cover and 198
Hood System Industrial Bank The
right top lines and 42 219 145
Hotel Zinzendorf
Howard C A & Sons left side lines and 187
Howell Matt Motors
left side line's and 11
Hubbard Real Estate Co
left bottom lines and 199
Hughes Electrical Appliances
left side lines and 224
Huntley's left bottom cards and 138
Ideal Dry Goods Co Inc
right side lines and 102
Industries For The Blind
173
Insurance Service Co
A
Jackson Transfer Co
230
Jones Bakeries Inc
left top cards and 38
Jones-Ervin Construction Co
tabbed Insert at Name in Alphabetical Section
Jones H H Furniture Co Inc
left top lines and 133
Jones Television & Radio Service
left bottom cards and 226
Joyce Virgil W Mapping Co
221
Julian S H Roofing & Heating Co
right side lines and 143
Kelley Paper Company Inc
left top cards and 185 12
Kelly Motor Sales
Kernersville Lumber Co Inc right top cards and 55
Kernersville Motors Inc
left top cards and 13
Kester Machinery Co left top cards, Y and 172
Kiger G F
83
King Lumber Company
55
Knight's Cleaners
113
Knouse John E
left top cards and 179
Konnoak Furniture Co
139
Lanier Motors
right bottom cards,
Insert at Name in Alphabetical Section and 14
Lentz Transfer & Storage Co Inc
right side lines and 230
Leonard Oil Co Inc
right top lines, B, 28 and 128
210
Lewisville Hardware Co
142
Lewisville Roller Mills
119
Lighty Chester B
left bottom cards and 77
Logan Heating Co
90
Long Engineering Co
right bottom cards and 226
Long I L Construction Co
89
M & C Beauty Shoppe
43
M & J Finance Corp
right side lines and 171
M & Z Floor Co
right side lines and 80
Maple Grove Rest Home
right bottom lines and 97
Marshall-Futrell Co
237
Maynard Clyde C 177
ENMAC INC.
JONES-ERVIN CONST. CO.
---
OLDSMOBILE
JM THEKEY CO. INC
Lexington Barbecue
left side lines and 92
Landingham Plumbing, Heating and Supply Co Inc
Page right bottom lines and 205
43
176 89
Hooper & Son
10
INDEX TO ADVERTISERS
Page
McGuire Construction Co ...... 78
McLean Trucking Co
right top lines and Insert at Numerical Telephone Guide
32
McMahan & Stephens Co
right top lines and 193
Medearis Stamp & Printing Co
32
Milam's Bill Esso Service
right top lines and 180
Miller John Company
left side lines and 15
Miller Motors Inc
left bottom lines and
16 103
Montgomery Ward & Co
back cover, right top lines, 58 and 183
Morris Parker Associates
front cover, right bottom lines and
25 17
Motor Sales Co Inc
left bottom cards and 117
Mullis Appliance Co
Murphy's Shoe Repair Shop
219 84
Murrell F W & Son
Mutual Benefit Health & Accident Assn of Omaha .... left bottom cards and 155
Myers C W Trading Post Inc left bottom lines and 28
Nash A V & Sons Co
right bottom cards and 176
Nixon Haywood R
left bottom lines and 190
Northwestern Mutual Life Insurance Co
right bottom cards and 155
223
Office Communications Co Inc
right side lines and 149
Ogburn Insurance Agency
193
P-K Poultry Co Inc
left side lines and 124
Pardue Flower Shop
right side lines and 107
Paul's Beer Delivery Service
left bottom cards and 44 187
Pegg A R Plumbing Co
right top lines and 29 142 104
Penney J C Co Inc
right side lines and 192
Pfaff John E & Sons Inc
front cover, left side lines, 141 and 184
Pfaff's Inc
right bottom cards and 156 5
Piedmont Aviation Inc
front cover and 46
Piedmont Federal Savings & Loan Assn
left side lines, right side lines, 174 and 194
194 93
Piedmont Sheet Metal Co
right top cards and 227
Piedmont T V Service
top stencil and 150
Pilot Insurance Agency
left top lines and
52 56
Poindexter Lumber Co
right bottom lines and 200
Pollard Wm B
right bottom cards and
Pope Ira & Sons Inc
left top lines and
Porters Inc
left bottom lines and
Power Brake Co Inc
right top cards and
74
Pratt O Hugh
left side lines and 20
Quality Oil Co
left top inside cards and 134
R & H Furniture Co
left bottom cards and
33
Ralph's Esso Service
left bottom lines and 175
Rawley & Apperson Inc
left bottom lines and 201
Real Estate House Inc The
left top lines, 164 and 191
Reynolds Inc
left bottom cards and 238 70
Reynolds L A Co Inc
left bottom cards and 215
161
Reznick's
Rhoades Clayton T Mrs right top cards and 173
left bottom cards and 33
Roberts Diesel & Truck Service
right side lines and 216
Robinson & Hale Inc
left side lines and 206
Niblock Typewriter Co
83
Noland Co Inc
Patterson Drug Co Inc
Pegram-Brewer Motor Co
Penguin Grill The
Phonenix Co The
Piedmont Publishing Co
Piedmont Quarries
right top cards and
Pine Hall Brick & Pipe Co Inc
right bottom cards and
74 18 19
Reynolds Garage
Reynolds Vocational School
Modern Chevrolet Co Inc
Morris Rueben F
left side lines and
11
INDEX TO ADVERTISERS
Page Robinson Paint Co Inc 181 Rominger Furniture Co Inc back cover, left top cards and 135
Rothrock John R Contractor left bottom lines, right bottom lines and 71
Ruff's Flower & Antique Shop
.... left top cards and 127
Russell's Commercial School
61
Russell's Funeral Home
S & R Motor Co left bottom cards and 129
Salem Electric Co
33 86
Salem Spring Co Inc
left bottom lines and 29 Sartin Dry Cleaning Co
Security Credit Corp
left top lines and 168
Shadrick L R Sheet Metal Works
219
Shepherd Realty Co
front cover, right top cards and 202
Shields Inc
158 and 209 Slade Tom Inc
right top inside cards and
4
Slate Lumber Company
56
Smith A Clay left bottom lines and
21
Smith Dry Cleaners back cover, right side lines, 112 and 165
Smith J H & Son left bottom cards and 78
Smithdeal Realty & Insurance Co Inc front cover, right side lines and 203
Smitherman F B Realty & Insurance Co left top lines and 207
left top cards and 106
Snow Electric Co
117
Sosnik-Thalhimers
left top lines and 105
Southern Dairies Inc
right side lines and 99
Spaugh Realty & Insurance Co Inc
right top lines and 207
Spears
160
Sprinkle's Flower Shop
right top lines and 125
Stabler Pontiac Co
left top cards and 30
Standard Building & Loan Assn left side lines, right side lines
back cover,
and
47
Standard Furniture Co
138
Star Laundry of Winston-Salem Inc right bottom lines and 167
Steifel Mattress Co Inc left bottom cards and 173
Stevenson T A M & Son right side lines, B and 208
Stewart Glass Co left bottom lines and 142
Stockton Norman Inc
Stuart A C right bottom lines and 62
158
Styers Well Drillers Ltd
235
Superior Oil Company of Winston-Salem Inc
... right top cards, 22 and 128
Swaim J E & Son
right top cards and 83
Swaim's Florist
left top cards and 127
Swaim's Furniture Co Inc
139
Swartz B & Co Inc <
161
T V Electronic Service Co
left bottom cards and 227
Tar Heel Electric Co
right top inside cards and 87
Taylor Oil Co Inc
left top lines and 23
Thomas Brick & Masonry Works
Thomas Frank & Sons
84
Tierney J M Co Inc
tabbed Insert at Contractors in Classified Section
Top Credit Clothing Co
left top cards and 63
Tuttle Lumber Co
right top cards and 53
Twin City Lines Inc
left bottom cards and 59
Twin City Lumber Co
54
JM TIENEY CO. INC
-
OLDSMOBILE
JONES-ERVIN CONST. CO.
Sherrill Paving Co Inc
left bottom cards and 185
right bottom cards and 94
Shore Auto Parts Co
left bottom lines and 34
Shore Real Estate & Insurance Co
Sides Garage & Body Shop
33
Snead Inc
Smith Burke Insert at Name in Alphabetical Section
left side lines and 111
ENMAC INC.
right bottom cards and 72
Suburban Rulane Gas Co of N C Inc ............ front cover, right bottom lines and 140
12
INDEX TO ADVERTISERS
right top cards and 24
Twin City Motor Co Inc
left bottom lines and 225
Twin City Television Inc
left top cards and 229
Twin-City Trailer Co Inc
right side lines and 114
Unique Cleaners & Dyers The
left bottom cards and 156
United Benefit Life Insurance Co
right bottom lines and 208
United Realty Co
63 209
Venable J M
left side lines and 182
Vick Paint Co
57
Vienna Lumber Co bottom stencil, right bottom linse, 6 and 130
Vogler Frank & Sons Inc right side lines and 160
Vogler W T & Son
WAIR and WAIR-FM Broadcasting Stations ...... right bottom cards and 195
174 and 194
WSJS and WSJS-FM Radio Broadcasting Stations
25
Wachovia Tire Shop
left side lines and 126
Walker's Florist
121
Warner A P
right side lines and 121
Warner Feed & Seed Co
left bottom lines and 122
Warner Flooring Co
right bottom lines and 175
Watkins Book Store
right bottom cards and 195
Watkins Radio Sales & Service
left bottom lines and
Waughtown Paint & Auto Supply Co
right side lines and
81
Weisner Construction Co
Well Drillers Inc
234 168
Wesley's Inc
90
West Building Co Inc
116
West Electric Repair Co
31
West Motor Sales Inc
left top cards and 192
West William (Zeb) Plumbing
left top cards and 141
White's General Store
A
Wilkerson W A & Son
left top inside cards and 178
Willard T R
left top cards and 196
Williams C R & Son
Williams W H Insurance Agency
right side lines and
Wilson-Covington Construction Co
Wilson Exterminating Co
right bottom lines and 136
Winston Furniture Co Inc
right bottom cards and 176
Winston Opticians
43
Winston-Salem Barber School Inc
left top lines and 204
Winston-Salem Bond & Mortgage Co
Winston-Salem Building & Loan Assn
front cover, left side lines and 48 62 228
Winston-Salem Chamber of Commerce
Winston-Salem Drive-In Theatre
right side lines and
65
Winston-Salem Retail Merchants Assn
left bottom lines and 213
Winston-Salem Roofing Co
right side lines and 214 229
Wise-Up Manufacturing Co
right top lines and 153 World Insurance Co
98
Young Pearl Corset Shop
44
Zimba Bottling Co
145
Zinzendorf Hotel
left side lines and 166
Zinzendorf Laundry Co Inc
30
Wachovia Bank & Trust Co Insurance Dept ... back cover, right top cards and 151 Wachovia Oil Co front cover, right bottom lines and
right side lines and
26
Winston-Salem Teachers College
right bottom cards and
152 75 118
Varsity Shop
INTRODUCTION AND GENERAL INDEX
HILL DIRECTORY CO., Inc., publishers of Southeastern Directories (pub- lishers of the Winston-Salem City Directory since 1932), present to subscribers and the general public this, the 1953 edition of the Winston-Salem City Directory, which also includes City View, Hanes, Montview and Park Terrace. A new feature, the listing of telephone numbers, marks this edition.
Confidence in the continued growth of Winston-Salem's industry, popu- lation and wealth, and in the advancement of its civic and social activities, will be maintained as sections of this Directory are consulted, for the Direc- tory is a mirror truly reflecting Winston-Salem to the world.
The enviable position occupied by HILL'S Directories in the estimation of the public, has been established by rendering the best in Directory service. With an unrivaled organization, and having had the courteous and hearty cooperation of the business and professional men and residents, the publishers feel that the result of their labors will meet with the approval of every user, and that the Winston-Salem Directory will fulfill its mission as a source of authentic information pertaining to the community.
Five Major Departments
The five major departments are arranged in the following order :-
THE ALPHABETICAL LIST OF NAMES of residents and business and professional concerns is the first major department, printed on white paper. This is the only record in existence that aims to show the name, marital status, occupation and address of each adult resident of Winston-Salem and vicinity, and the name, official personnel, nature and address of each firm and corporation,
THE BUYERS' GUIDE, the second major department, printed on goldenrod paper, contains the advertisements of leading manufacturing, business and pro- fessional interests of Winston-Salem. The advertisements are indexed under headings descriptive of the business represented. This is reference advertising at its best, and merits a survey by all buyers eager to familiarize themselves with sources of supply. In a large commercial and industrial center like Winston- Salem, the necessity of having this kind of information immediately available, is obvious. General appreciation of this fact is evidenced by the many reference users of this City Directory service.
THE CLASSIFIED BUSINESS DIRECTORY is the third major depart- ment, printed on yellow paper. This department lists the names of all business and professional concerns in alphabetical order under appropriate headings. This feature constitutes an invaluable and indispensable catalog of the numerous interests of the community. The Directory is the common intermediary between buyer and seller. As such it plays an important part in the daily activities of the commercial and professional world. More buyers and sellers meet through the Classified Business Directory than through any other medium.
THE DIRECTORY OF HOUSEHOLDERS, INCLUDING STREET AND AVENUE GUIDE, on pink paper, is the fourth major department. In this section the numbered streets are arranged in numerical order, followed by the named streets in alphabetical order; the numbers of the residences and business concerns are arranged in numerical order under the name of each street, and the names of the householders and concerns are placed opposite the numbers. The names of the intersecting streets appear at their respective crossing points on each street. A special feature of this section is the designation of tenant- owned homes. A new feature is the listing of telephone numbers.
THE NUMERICAL TELEPHONE DIRECTORY, on blue paper, is the fifth major department.
ENMAC INC.
JONES-ERVIN CONST. CO.
OLDSMOBILE
J M TIERNEY CO INC
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INTRODUCTION
Community Publicity
The Directory reflects the achievements and ambitions of the community, depicting in unbiased terms what it has to offer as a place of residence, as a busi- ness location, as a manufacturing site and as an educational center. To broadcast this information, the publishers have placed copies of this issue of the Directory in Directory Libraries, where they are readily available for free public reference, and serve as perpetual and reliable advertisements of Winston-Salem and vicinity.
The Winston-Salem Directory Library
Through the courtesy of the publishers of the Winston-Salem City Directory, a Directory Library is maintained in the offices of the Winston-Salem Chamber of Commerce for free reference by the general public. This is one of more than 600 Directory Libraries installed in the chief cities of the U. S. and Canada by members of the Association of North American Directory Publishers, under whose supervision the system is operated. C
The publishers appreciatively acknowledge the recognition by those progressive business and professional men who have demonstrated their con- fidence in the City Directory as an advertising medium, with assurance that it will bring a commensurate return.
HILL DIRECTORY CO., Inc., Publishers.
WINSTON-SALEM
CITY OF HISTORIC CHARM AND THRIVING INDUSTRY; THE WORLD'S TOBACCO CENTER
(Courtesy Winston-Salem Chamber of Commerce)
HISTORY
Rich and varied is the history of Winston-Salem, for the city of today is the product of two centuries of constructive, planned growth.
In 1752-53 a small group of Pennsylvania Moravians, a Protestant denomi- nation of Bohemian origin, carefully selected and bought a large tract of land in Piedmont Carolina at the three forks of the Yadkin River. They named the tract "Wachovia" after the Austrian estates of Count Nicholas Louis von Zin- zendorf an early protector-patron of the sect. Two settlements were established, Bethabara in 1754 and Bethania in 1759. In 1766 a new settlement was carefully laid out in the center of the Wachovian tract and built according to definite plans. The tranquility-loving Moravians named their new town Salem, meaning "peace."
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