USA > Oregon > Clatsop County > Astoria > Astoria City & Clatsop County, Oregon, Directory, 1938 > Part 36
Note: The text from this book was generated using artificial intelligence so there may be some errors. The full pages can be found on Archive.org (link on the Part 1 page).
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Buchanan W R box 17 Carlson J R box 424 Chadwick Wm box 500
Jordan Galen Rev box 385
Kallio John box 658
Kaufman John box 92
Cherry H E box 400 Clement A R box 355
Kelson C E box 128
Cluff Eugene box 137
Kiersey H box 704
Colby W A box 700
Killion Dave box 368
Colpitts C T box 434
Kindred Charles box 325
Conville J O box 164
Kindred Oscar box 326
Cox J C box 616 Crites C V box 617
Kinghorn Geo box 365 Kizer Geo P box 254
Culp S Y box 280
Cummings Jennie box 80
Krebs W H box 708 Lagus W box 432 Lamb R D box 438
Cunningham H box 532
Dailey Frank box 395
Larson Hans box 460
Davidson V A box 458
Larson Lavelle Mrs box 678
Dawson H M box 624
Lee R E box 488
Dawson John box 622
Lobdell Don box 130
Day Keith box 163
Loders Ludwig box 554
Dellinger Jack box 674
Dellmore Boggs box 674 Depping Fritz box 414
Deul W box 556
Dick Sam box 514
Doney A E box 471
Donovan James box 152
Dunn Joseph box 244
Mathews J O box 706
Easton Montague box 580
Eggelston G box 416
Ely Claude box 91
May O R box 163
McConnell F J box 21
Mckay Emmett box 20
McKnight Charles box 608
Falleur Julian box 575
Falleur Raymond box 11
Fegles Charles box 244
Fertig Arthur box 518
Mence Dan box 456 Mentzer A box 366
Merila Herny box 48
Metcalf Abe box 180
Miller Paul box 380
Minckley W E box 295
Francis Warren box 262
Montgomery F box 6
Franz J box 552 Fulton M C box 19
Moore J L box 130 Morris L box 548
Munsen Clara box 85
Munson E box 308
Neal L D box 90
Nesmith C T box 544
Nichols L A box 492
Norbeck Al box 285
Norris C A box 226
Nystrom Conrad box 490
Oja Jack box 53
Oswalt R L box 207
Perkins F P box 462
Perry L C box 642
Peterson A E box 512
Peterson Arthur box 40
Peterson O B box 183
Peterson Oscar B box 331
Pickering E box 464
Pinkerton M G box 132
Plummer Leslie box 163
Poole F B box 526
Poole R B box 520 Potts Wm box 480
Prescott A W box 623
Preston F W box 264
Rains L M box 360 Raymond Charles box 47
Reed Robert box 570 Reishman J box 546 Reith Marjorie box 570 Ridge Acres box 438 Ridgewood Farms box 530 Rinne Sulo box 650 Robinson Q box 227 Rowens Fred box 448 Salladay J box 670
Gerrans Gussie box 554 Granville N G box 390 Groat E C box 305 Gunderson J box 656 Haag Peter box 666 Hagen J K box 200 Haire Gilbert box 375 Halferty Kate box 335 Haller T P box 406 Hancock Jess box 558 Hansel Nettie box 468 Hansen James box 548 Harmon N box 290 Harper R D box 610 Harshberger A box 466 Harvey Geo box 697 Hayes Ben box 446 Hayes Wm box 230 Hicks Elmer box 145 Hietala Henry box 54 High Elmer box 454 High F N box 132 Hill C box 654 Hill F S S box 205 Hoskins Ross box 540 Hudelson A B box 276 Hunt O E box 24 Hurlbutt F N box 530 Hurlbutt Helen box 524
McVay S box 255
Fieselman A H box 446 Filby A box 22 Filby Theodore box 536 Folk Rudolph box 37 Fowee Henry box 402
Gaitens Arthur box 410
Gaitens Don box 678 Garner R E box 544
Garriott Freeman box 148 Geant E L box 540 Gerking R R box 112
Malarkey Ida box 266 Mannila Roy box 385
Marston Colby box 502
Martin Lloyd box 701
Eames Wm box 385
Matson J W box 606
Mattila E A box 54
Maxwell Fred box 608
Ely R W box 91 Fager Roy box 412 Falconer E box 268
Loomis L box 710
Luma Gus box 648
MacConnell C D box 610
McNett Floyd box 442
Moberg James box 498
Kelly Joe box 682
Pacific Power & Light Company
422 Commercial
"ALWAYS AT YOUR SERVICE" Telephone 187 Astoria, Oregon
370 (1938) R. L. POLK & CO.'S CLATSOP
Warrenton Route 1-Continued
Stratton J E box 690
Salmenen J box 652
Strite N M box 365
Salo Arvo box 14
Sturgeon Jack box 644
Sams Webster box 135
Sunada H box 688
Saunders E J box 692
Tagg David Mrs box 518
Tagg H W box 506
Tagg Wm box 630
See Harold box 623
Taylor Arle box 260
Semmes E R box 184 Seroy F box 217
Shaffer J R Rev box 310
Thompson G L box 640
Shappee R box 193
Titus Nettie box 620
Shenk Dan box 215
Tolbert Clifford box 205
Shields R R box 572
Waine Lahti box 55
Shoop Sam box 8
Walker L A box 522
Shultz Travis box 186
Waterhouse Emily box 612
Sigurdson O box 259
Webb H box 672
Smith A G box 470
Weeks L B box 111
Smith Amanda box 474
Welch F R box 698
Smith C C box 450
Welch LeRoy box 180
Smith G W box 188
Wendland Fred box 70
Smith Geo E box 470
West Gardens box 688
Smith Howard box 474
Wheatley Oscar box 614
Smith Jack box 620
Smith Russell box 684
Smith Starr box 414
Solomon John box 32
Wilkenson Frank box 574
Springgay T J box 370
Wilkenson Jack box 622
Stanford Geo box 315
Willener L B box 110
Stanley H A box 452
Windover Farms box 432
Stearns P B box 560
Woods L B box 136
Stewart W C box 476
Workman Morgan box 496
Stillwell Lloyd box 474
Yuill H A box 300
Stillwell O R box 21
Zinn Irene box 378
"The DIRECTORY IS THE COMMON INTERMEDIARY BETWEEN BUYER AND SELLER
Schriter H box 404 Seamster Earl box 494
Thomas Vern box 135
Thompson E C box 564
Wheatley Robert box 696
White R H box 472 Whitlieb Wm box 562
CITY
: DIRECTORY
Directions to Business Enterprises of the ~ Locality
1
Street Guide and Directory
Foustholders
BROWN'S MILL
HOUSE
The Alphabetical Section ---
A' guide to the popu- lation, its activities and addresses.
The Buyers' Guide -ยท
To the commercial, professional and in- dustrial interests.
The Classified Section ---
A guide to the many business interests, ar- ranged under typical headings .:
The Householders' Guide ---
A guide to the streets and avenues and the residents and tenants thereon.
The Guide Post to the City.
Is Never Further Removed From You Than the Nearest City Directory
Anything and Everything you might wish to learn as regards the civic, social, commercial or industrial life and phases of the community is therein, at your finger tips, in a concise, correct, non-partisan, and detailed manner. The informa- tion is completely standardized in order that it may be just as easy for you to find what you wish to determine in any City Directory, as in the Directory of your own city.
For free access to the books of other cities visit the nearest City Directory Library. A list of the City Directory Libraries, together with a privilege card will be sent you upon request to
R. L. POLK & CO. POLK DIRECTORY BLDG.
DETROIT, MICH.
431 HOWARD ST.
X
CITY DIRECTORY USES
1. SALES PROMOTION:
a. Sales Analysis-
Comparing present amount of business obtained in a given area with possible maximum business in that area. The Householders' Directory shows the classes of business located on a street, in office buildings, in sections of the city, etc. In checking up salesmen's calls on business in an assigned territory the directory presents a picture of how many places have not been reported upon, and shows a ready list of prospects for your goods or service.
b. Leads-
Determining proper official to approach for sales interview. The alpha- betical listing for each business and professional concern, shows the names of the owners, partners or officers.
c. Selected districts ---
Determining parts of city best suited for increasing business. The House- holders' Street Directory shows the exact type of business or residences along each street of the city-and shows if the occupant of the home is the owner.
d. Building mailing lists and direct mail campaigns-
1. List of local people (Neighborhood List) within a given radius of Business location. On a city map, draw a circle to include the terri- tory you wish to cover in your neighborhood list. From the map you can obtain the name of each street with intersections in the circle you have drawn. In the Householders' Street Directory you will find the correct name of the occupant at each house, or building on these streets. This will give you a 100% list of the territory desired.
2. Lists of business houses and the professions-The business directory at the end of the book classifies every business and profession ac- cording to the nature of the business. Complete lists such as doctors, lawyers, printers, garages, auto dealers, furniture stores, contractors, etc., can be found in this classified directory section.
3. Vocational Lists-Such as clerks, stenographers, telephone oper- ators, carpenters, salesmanagers, purchasing agents, laborers, etc. The alphabetical directory shows the occupation of every individual in the city.
Run over the alphabetical pages-check marking the persons whose occupation is the one wanted for your list. This will give you a complete and accurate list for the entire city.
2. CREDIT:
a. Verifying customer's statements and information.
b. Information about customer.
Correct name, address, where employed and wife's name is given in the alphabetical directory for every individual. Whether he rents or owns home is usually shown in the Householders' Directory.
c. Determining character and stability of applicant for credit.
This directory gives his present occupation and residence. By referring to each yearly edition of the directory for the past few years, it is quick- ly determined whether the applicant holds the same job and residence, or flits from one job to another and one residence to another. After the new directory is delivered to you keep the old one on file. Never destroy it. You'll find old ones invaluable in checking your past records.
Y
FOR EVERY BUSINESS
d. Identifying applicant and applicant's references.
The alphabetical directory gives complete information for each individ- ual. (See Information about customer). The references given by the applicant for credit, can be identified in the same manner-who they are, what position they hold, etc.
e. Collecting accounts.
Tracing and locating debtor. Locating other members of debtor's family or relatives.
3. DELIVERY AND SHIPPING:
a. Routing-laying out route for delivery.
Use description of streets in the Householders' Street Directory, with an indexed map of the city for locating and laying out delivery route,
b. Obtaining correct addresses.
Where numbers on shipping instructions are not plain, or only street is given, the correct number can be found in the alphabetical or House- holders' Street Directory.
c. Locating streets, buildings, un-numbered houses.
. A full description of every street-with location is given in the House- holders' Street Directory. When the address given is an apartment or building without street and number being given, the alphabetical section will give you the correct street and number for that building. Many buildings on streets are not numbered-or badly numbered-making it difficult to find the building wanted. The Householders' Street Direc- tory shows the location of the buildings along the streets.
4. PURCHASING:
The complete classified business section in the back of this directory. makes available all sources of goods wanted; assists in selection of most reliable and satisfactory firms to deal with; the nearest companies to fa- cilitate delivery of purchases, and determining the proper official or firm to deal with. The standard classified headings are complete and show all firms under the proper headings. There are many special headings marked with an asterisk (*) showing firms in display type. These firms are progressive and desire a more complete classified representation of their products.
5. GENERAL INFORMATION:
The Alphabetical Directory lists-Persons' full name and correct spell- ing, occupation, where employed, street address or residence, if married gives wife's name, head of house or roomer, renting or owns home. Lists all corporations showing officers, all partnerships showing part- ners, all individual business showing proprietor. All public officers, clubs, associations, etc.
The Householders' Street Directory shows every street-a description of its location, all occupations on each street, the ownership of the property and all intersecting cross streets.
The Classified Business Directory shows all business in the city arranged under heading most descriptive of the nature of the business.
Z
See Classified Buyer's Guide for Leading Business Houses (See Opposite Page 292)
AND FISH, POULTRY FRESH, SALT AND SMOKED MEATS 199-201 Taylor Av. Tel. 1430 Astoria, Ore.
Finnish Market & Grocery
PACIFIC MACHINE & BLACKSMITH CO., Inc. General Machinists and Blacksmiths Boiler Work - Oxy-Acetylene Welding and Cutting Diesel Engineers and Marine Work ; Tel. 1182
14th and Bond
ASTORIA, ORE.
LOVELL AUTO CO. BUICK - CHEVROLET CADILLAC -LA SALLE GOODYEAR TIRES AND LIFEGUARD TUBES
Telephone 86 14TH and DUANE
ASTORIA, OREGON
MORE GOODS
ARE BOUGHT AND SOLD THROUGH THE
CLASSIFIED BUSINESS LISTS -
OF THE DIRECTORY ANY OTHER MEDIUM ON EARTH
YOUR CITY DIRECTORY ADVERTISES YOUR CITY
POLK'S B. The World Bank Directi
E. L
OPEDIA! olk Bldg , Detroit; Mich.
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